ITV

Category: GECs

  • COLORS invites you to embrace ‘Sukh’, ‘Saamarthya,’ and ‘Santoolan’ with universe’s ideal couple in ‘Laxmi Narayan’

    COLORS invites you to embrace ‘Sukh’, ‘Saamarthya,’ and ‘Santoolan’ with universe’s ideal couple in ‘Laxmi Narayan’

    Mumbai: Every husband and wife complement each other’s existence and energy, harmoniously balancing the scales of the world they create together. This course began with the divine couple, goddess Laxmi and Lord Vishnu, who epitomize the perfect synergy between spouses across millennia. Riding high on the success of ‘ShivShakti-Tap Tyaag Tandav,’ COLORS is gearing up to showcase the epic saga of universe’s ideal couple Goddess Laxmi and Lord Vishnu with ‘Laxmi Narayan’. With a fervent belief that “Har Ghar Mein Hain Laxmi Narayan,” this mythological saga promises viewers the key to unlocking the trove of Sukh, Saamarthya, and Santoolan and inspire them to welcome abundance into their house. Starring Srikant Dwivedi and Shivya Pathania in the roles of Narayan and Laxmi respectively, and produced by Siddharth Kumar Tewary’s Swastik Productions, ‘Laxmi Narayan’ premieres on 22 April and will air every Monday to Friday at 10 pm only on COLORS.

    Alok Jain, President, General Entertainment, Viacom18, says, “After the astounding success of ‘Shiv Shakti – Tap Tyag Tandav’, resonating deeply with audiences nationwide, we are elated to introduce our newest offering ‘Laxmi Narayan’. Mythological shows hold a special place in our culture, serving as a unifying force for families. It’s a saga that celebrates the gods ‘Laxmi’ and ‘Narayan’, the perfect couple. Through our show, we aim to unveil the lesser-known stories of this divine couple, and we hope that the show will give valuable life lessons on compatibility, trust, mutual respect, and facing challenges together.”

    Swastik Productions founder & chief creator Siddharth Kar said, “It is said that behind every great man stands a woman of divine grace. One of the ultimate truths of the cosmos is that it is the presence of Laxmi that elevates mere mortals to the stature of Narayan. After the tremendous outpouring of love for Shiv Shakti – Tap Tyag Tandav, Swastik Productions is proud to be fortifying its mythological universe with Laxmi Narayan. The eternal saga of the divine couple shows what the pursuit of righteousness and abundance entails. It is creatively fulfilling to be joining hands with COLORS yet again to celebrate the glory of the ideal couple revered by the masses and strengthen the mythology genre in the television industry.”

  • This Navratri, Ishara brings a story invoking hope and faith – Mata ki Mahima

    This Navratri, Ishara brings a story invoking hope and faith – Mata ki Mahima

    Mumbai: IN10 Media Network’s general entertainment channel, Ishara, has announced the launch of its latest offering, ‘Mata ki Mahima’. This captivating show aims to rekindle purity in thoughts and actions, encouraging viewers to choose the path of righteousness and spirituality on the auspicious day of Gudi Padwa and the first day of Navratri.

    In a world often overshadowed by revenge and violence, ‘Mata ki Mahima’ stands out by presenting the divine power of Maa Sheranwali, who not only saves her devotees but also transforms her enemies. Through compelling storytelling, the show reinforces the importance of bhakti (devotion) in overcoming life’s challenges and finding inner peace.

    Set against the backdrop of Haridwar, Uttarakhand, ‘Mata ki Mahima’ draws inspiration from the timeless tale of Bhakt Prahlad and his father Hiranyakashyap. The show follows the journey of Mahima, portrayed by the talented child actor Pari Sharma, who finds herself pitted against her step-grandmother, Indrayni, played by the versatile Monalisa. As Mahima navigates through adversities and familial conflicts, she finds solace and guidance in Maa Sheranwali, portrayed by the esteemed television actress Reema Vohra.

    Monalisa, stepping into her first antagonist role on a daily soap, said, “I consider it a stroke of luck to join the cast of ‘Mata Ki Mahima’. While the show predominantly revolves around the devout bhakti of young Mahima towards Maa Sherawali, my character serves as the antagonist, challenging the belief in the goddess. Despite portraying a negative role, I am gratified that my character’s scepticism enhances the devotion to Mata Rani, especially through the portrayal of Mahima. Being part of a show that rekindles faith in Mata Raani within our viewers is truly fulfilling.”

    “We believe that ‘bhakti mein hai shakti’, and through ‘Mata ki Mahima’, we aim to showcase the transformative power of faith and spirituality,” said Jay and Kinnari Mehta of Jay Production. “Our narrative is not just about entertainment; it’s about inspiring self-realization and instilling hope in the hearts of our viewers.”

    ‘Mata ki Mahima’ promises to be a captivating journey filled with drama, emotion, and spiritual enlightenment. Join us as we embark on this divine quest to rediscover the essence of bhakti and celebrate the triumph of good over evil.

  • Colors Kannada’s ‘Hosa Bannada Shubharambha’ aims to celebrate Ugadi with audiences

    Colors Kannada’s ‘Hosa Bannada Shubharambha’ aims to celebrate Ugadi with audiences

    Mumbai: Known for its successful execution of diverse creative shows, Colors Kannada has announced a feast of entertainment for the coming New Year, Ugadi. Upholding its commitment to round-the-clock entertainment, Colors Kannada has unveiled a lineup of new shows that will mark the celebration with daily episodes, starting from Ugadi itself.

    As the festival Ugadi signifies treating joy and sorrow equally with fresh mind space and approach, Colors Kannada will introduce a new culinary show, a star-studded festival celebration, and a new fiction show featuring the comeback of a popular television superstar from the Kannada GEC.

    As a treat to audiences throughout the year, Colors Kannada has already announced SaviRuchi Season 3, scheduled to air weekdays (Monday-Saturday) from 9 April at 12 noon. The show’s promos have become a hot topic on social media, generating much discussion among viewers.

    Embracing the new year with renewed energy and positivity, Colors Kannada is all set to present “Colorfull Ugadi,” a star-studded celebration featuring television superstars from all Colors Kannada fiction shows.

    “Colorfull Ugadi” will showcase the vibrant energy of Colors Kannada’s television superstars. Hosted by the effervescent Niranjan Deshapande and viewers’ favorite Sushma Rao, the show promises an entertainment extravaganza with dance, games, and performances by talents from Colors Kannada’s fiction and non-fiction shows.

    But that’s not all! The show will also be graced by the presence of renowned film actor Satish Ninasam and WPL-2024 champion Shreyanka Patil. “Colorfull Ugadi” will witness a reunion of the entire Colors Kannada family, much anticipated after the Anubandha Awards. The show premieres exclusively on Colors Kannada on April 7th at 6:30 PM.

    In an addition to the fervor of Ugadi, Colors Super will bring three superhit Nick toons Paw Patrol (9AM), Pakdam Pakdai (10AM) and Shiva (6PM), dubbed in Kannada on an exclusive kids’ band called Balavana to treat kids to their favorite Nick shows during their summer vacations starting 15 April. Simultaneously, Colors Kannada Cinema will also premiere blockbuster movies under the title of Cine Ugadi on the day of the festival.

    Colors Kannada business head Prashanth Nayak said, “This year, we celebrate this Ugadi with a theme Hosa Bannada Shubharambha (A new beginning of bonding) and we give this to our audiences. We feel very blessed that audiences of Colors Kannada across the state have always supported us with love and affection. As part of our continued bonding with our audiences, we are coming up with the launch of fresh contents. We take this pride to be part of bringing our audiences’ emotions on screen and we term this as the most perfect way to celebrate Ugadi with us.”

    Continuing the Ugadi spirit, Colors Kannada is set to launch a new fiction show marking the comeback of a famous television personality who garnered a massive fan following during their previous stint with Colors Kannada. The new show is expected to air just days after the new year begins.

    Speaking about Colors Kannada’s plans, Viacom18 cluster head Sushma Rajesh said, “As a brand, Colors Kannada has always been a pioneer in bringing shows that resonate with our audiences’ emotions. We consistently present unique storylines that celebrate family bonding and values of nativity. This is evident in the fact that shows launched on Colors Kannada’s unique stories have already travelled across the country. We are confident that the new year will bring a whole new level of connection with our audience. We wish everyone a very Happy Ugadi with our exciting new lineup of shows. 

  • COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    COLORS with Seagram’s Imperial Blue and Wavemaker goes hi-tech to launch AI-powered fun-filled #FansWaliHoli

    Mumbai: This Holi sparked celebrations that are unique and innovative! Viacom18’s flagship Hindi entertainment channel COLORS hit a hatrick, marking their third collaboration with Seagram’s Imperial Blue Packaged Drinking Water and Wavemaker India for an unforgettable #FansWaliHoli campaign, powered by cutting-edge generative AI technology. This initiative delivers a personalized and interactive Holi experience for the fans, unprecedented in its scope.

    This festive campaign, brought to life by Viacom18’s Network Branded Content in collaboration with Wavemaker India, empowers fans to create personalized Holi posters featuring their favorite celebrities: Karan Kundrra (Actor), Kanika Mann (Actor), Harsh Gujral (Comedian), and Raj Barman (Singer). Through an interactive microsite (www.becausemenwillbemen.com), fans can effortlessly select their preferred artists and generate custom posters with playful messages, encapsulating the essence of the vibrant festival of Holi, all while staying true to the brand ethos. These posters are then conveniently delivered to users’ WhatsApp for easy sharing with loved ones or posting on social media.

    Vivek Mohan Sharma – Head, Branded Content, Viacom18 commented on the campaign, “We are constantly striving to push boundaries and explore innovative ways to connect brands with audiences. Building on Viacom18’s vision of adopting technology every step of the way, we are approaching content marketing through the lens of technology as well. By leveraging generative AI, we have created a fun and interactive experience for fans to celebrate Holi with their favorite COLORS stars, while seamlessly integrating the Seagram’s Imperial Blue Packaged Drinking Water brand message. This campaign is a perfect example of how we are marrying content solutions with cutting-edge tech to deliver a holistic brand and content experience.”

    Ishwindar Singh, Pernod Ricard India said, “Seagram’s Imperial Blue packaged drinking water stands for embracing life with a smile and Holi, the festival of colors, is the perfect occasion to showcase our brand’s commitment to inspiring smiles and light-hearted moments. Partnering with Wavemaker & Viacom18 has allowed us to merge technology with celebrations to amplify the consumer experience through developing engaging campaign around key festivals like Holi..

    Shekhar Banerjee, Wavemaker India said, “At Wavemaker we are extremely proud to partner with our client Pernod Ricard India and brand Imperial Blue packaged Drinking Water to have continuously deliver on engaging innovatively with our consumers. Holi wishes delivered through an AI led campaign which puts you in the same frame with your favourite celebrity and recreates a beautiful poster which can be shared on social, go up as a poster in your room, be your wallpaper or give you bragging rights within your circle, is simply magical.”

    The campaign kicked off on 22 March and will run till 31 March.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by ColorsTV (@colorstv)

     

  • Colors Kannada brings back the most delicious cookery show SaviRuchi as treat on Kannada new year

    Colors Kannada brings back the most delicious cookery show SaviRuchi as treat on Kannada new year

    Mumbai: Keeping its promise to entertain audiences round the clock, Colors Kannada has always been a pioneer in bringing a complete family values and emotions into screen. With SaviRuchi in its third season, Colors Kannada is all set to bring the Kannadiga’s authentic taste and nutrition into the lives of its audiences starting from April 9 at 12 noon, airing Monday through Saturday.  

    As the new season flagging off on Kannada new year, the show is back with all the new elements added into its incarnation with the involvement of culinary maestros from diverse corners of Karnataka.

    Colors Kannada business head Prashanth Nayak said, “We are launching the new season of SaviRuchi on the most auspicious day of Ugadi. The festival is quintessential as it signifies the gathering of entire family, a very tastier and healthier food prepared by family for family with love. We are bringing this show to our audiences, to whom we consider our family from all corners of Karnataka. We wish that this new year will bring our audiences way closer to us with an added element of travelling to the corners of Karnataka to explore the traditional recipes,” he said.

    Hosted by anchor and Nannamma Superstar fame Jahnavi, SaviRuchi will have a very interesting addition of BK Chandru, famously known as Bellulli Kabab Chandru across the Internet with his unique way of narration about cooking. SaviRuchi will have the amalgamation of celebrity chefs and health experts to make it as nutritious as it tastes. 

  • ZEE’s MD & CEO streamlines the company’s technology and data vertical

    ZEE’s MD & CEO streamlines the company’s technology and data vertical

    Mumbai: ZEE Entertainment Enterprises Ltd (ZEE), has announced the strategic changes in the technology and data vertical, implemented by its MD & CEO, Punit Goenka, under the guidance of the company’s board. The MD & CEO has accepted the resignation of Nitin Mittal.

    Amrit Thomas, responsible for data science, Kishore Krishnamurthy, responsible for engineering, Bhushan Kolleri, responsible for product and Vishal Somani, responsible for enterprise and content technology; on an interim basis, will report into president – digital businesses & platforms Amit Goenka.

    Under the guidance of the board and in line with the strategic approach undertaken by the MD & CEO, significant steps are being implemented to build a new lateral structure that lays a sharper emphasis on accountability and results.

    The steps taken by the MD & CEO are aimed towards achieving a cost-effective structure, optimising the resources, and maintaining a sharp focus on quality, enabling continued success for the long-term growth of the company.

  • Colors Kannada unveils new fiction series ‘Chukki Taare’

    Colors Kannada unveils new fiction series ‘Chukki Taare’

    Mumbai: Colors Kannada, a frontrunner in the Kannada GEC market, is thrilled to announce the launch of its latest fiction series, “Chukki Taare,” set to premiere on 18 March at 6 PM, airing Monday through Saturday exclusively on Colors Kannada.

    Presented by Sparsh Masala as special partner, “Chukki Taare” revolves around the endearing friendship between Chukki and Ibbani, two young girls from vastly different backgrounds. Despite societal and familial barriers, their bond blossoms into a heartwarming tale of innocence, friendship, and the pursuit of freedom.

    Colors Kannada business head Prashanth Nayak expressed his excitement, stating, “We present this complete family entertainment show to our viewers with utmost pride. Colors Kannada has always brought interesting stories based on family values and bonding, be it Kendasampige (siblings), Bhagyalakshmi (mother in-law and daughter in-law), Ramachari (an ideal man), Shree Gowri (Mother-son) and Karimani (father-daughter), we have always been successful in covering a gamut of emotions. We are now adding a new emotion to our list, that is friendship. Friendship is beyond barriers of caste, creed, status, and other systemic structures. After Kinnari, we are back with a heartwarming story that is based on children. We are very confident that our audiences will embrace the beautiful bond of Chukki-Taare just like our unbreakable bond with our audiences.”

    Chukki, a spirited child unaware of her ailment, is lovingly shielded by her father, Mallikarjuna, from the harsh realities of life. Meanwhile, Ibbani, born into a wealthy family, finds herself ensnared in the expectations of her ambitious aunt, Yashodha Desai. As their paths intertwine, Chukki and Ibbani embark on a journey of self-discovery and companionship.

    Featuring a stellar cast including renowned playback singer Naveen Sajju in his acting debut, along with seasoned television personalities such as Jayashree, Vishal Hegade, Radha Ramachandra, and others, “Chukki Taare” promises to captivate audiences with its poignant storytelling and compelling performances.

  • ZEE Entertainment board forms independent advisory committee to curb investor wealth erosion

    ZEE Entertainment board forms independent advisory committee to curb investor wealth erosion

    Mumbai: The board of ZEE Entertainment Enterprises Ltd (ZEEL), has approved to constitute an independent advisory committee that will enable it to review and take cognizance of the widespread circulation of misinformation, market rumours, and speculation that has led to the formation of negative public opinion about the Company and consequent erosion of investor wealth.

    The committee will be presided by Dr Satish Chandra, a former judge of the High Court of Allahabad, and will comprise of two independent directors of the company, Uttam Prakash Agarwal and P. V. R. Murthy. The committee will independently provide guidance on the measures and future course of action that the Board is required to take in order to protect the interests of all the stakeholders of the company. The board will seek expert guidance of the committee on the aforementioned matters from time to time.

  • Colors Kannada to premiere ‘Karimani’

    Colors Kannada to premiere ‘Karimani’

    Mumbai: Brace yourselves for a captivating journey where love, betrayal, and deep-rooted traditions intertwine in Colors Kannada’s brand-new drama, “Karimani”. Premiering on 19 February at 9:30 PM and airing every Monday through Friday, “Karimani” embarks on a unique exploration of desires clashing with vows, in association with Levista Instant Coffee and Dhruti Masala as special partners.

    Sahitya, a bright woman nearing graduation, dreams of a promising future without her mother by her side. Her world takes a dramatic turn when she encounters Karna, the enigmatic heir to a powerful business empire. Drawn together by an unexpected spark, their lives become entangled in a whirlwind of shocking secrets, hidden agendas, and forbidden love. Prepare to witness their destinies collide in a thrilling rollercoaster of unpredictable twists and turns, forever altering the paths they thought they were destined for.

    Spandana Somanna brings to life the determined Sahitya, whose world crumbles when she is asked to sign divorce papers on her wedding day. Thrust into a web of deceit, she finds herself drawn to Karna (played by Ashwin Yadav), a man caught between loyalty and a hidden truth that threatens his world. Together, they navigate a complex tapestry of love, betrayal, and family secrets, leaving you on the edge of your seat.

    Beyond their star-crossed love, “Karimani” boasts a rich tapestry of supporting characters. Suchendra Prasad portrays Sahitya’s father, Vishwanath, desperately holding onto hope for his daughter’s happiness. Anusha Rao shines as Karna’s stepmother, Arundhathi, offering him unexpected solace. Meanwhile, a battle for connection unfolds between Rajendra Prasad (played by the seasoned actor himself) and his son Karna, with secrets simmering beneath the surface. Karna’s wise teacher Anuradha, loyal uncle Venkatesh, and Karna’s trusted family maid Papamma add further depth and intrigue, while Sahitya’s aunt Nalini and Rajendra’s sister Vanaja promise to thicken the plot of the story.

    “With ‘Karimani,’ Colors Kannada embarks on a captivating journey that unfolds the intricate tapestry of tradition, love, and shocking betrayals,” said Colors Kannada business head Prashanth Nayak. “This emotionally charged series will leave you breathless with its unpredictable twists and turns, delving into the depths of human desire and the sacrifices we make for those we cherish. ‘Karimani’ is more than just a drama; it’s a powerful exploration of the choices we make and the consequences they unleash. We’re confident this unique show will resonate deeply with our viewers and leave an indelible mark.”

  • Shemaroo Umang and Balaji Telefilms team up for a riveting new show ‘Chaahenge Tumhe Itnaa’

    Shemaroo Umang and Balaji Telefilms team up for a riveting new show ‘Chaahenge Tumhe Itnaa’

    Mumbai: Shemaroo Umang, one of India’s Hindi General Entertainment Channel, and Balaji Telefilms, has proudly announced their collaboration for the highly anticipated new show, ‘Chaahenge Tumhe Itnaa.’ This marks the first-ever partnership between the two and promises to redefine television viewing experiences across the nation. The show is set to go on air starting 20 February, 2024 every Monday to Saturday at 9:00 PM.

    Crafted under the creative vision and expertise of Ektaa Kapoor, hailed as the queen of Indian Television, ‘Chaahenge Tumhe Itnaa’ delves into the intricacies of relationships and the unique bond shared between Aashi and her father-in-law, who serves as a guiding light and fatherly figure in her life. The narrative revolves around the life of Aashi, portrayed by Swati Sharma, who is married at a young age but loses her husband under unforeseen circumstances. Taken under the wing of her father-in-law, played by Abhay Bhargava, Aashi embarks on a journey of education and growth, where she meets Siddharth, played by Bharat Ahlawat. The show’s narrative beautifully illustrates Aashi’s selfless devotion to her family and her commitment to nurturing her relationships, even at the expense of her own desires.

    Shemaroo Entertainment COO (Broadcasting Business) Sandeep Gupta said, “We are delighted to join forces with Balaji Telefilms for our new show ‘Chaahenge Tumhe Itnaa’ as they are known for bringing refreshing stories. Family dramas have always resonated well with the audience, and both Shemaroo and Balaji Telefilms have a rich history of delivering content that people adore. Together, we aim to captivate hearts and inspire emotions through the power of television. Our new offering challenges the stereotype that the term ‘father-in-law’ is devoid of a paternal connection and brings a new angle to family bonds. Through this compelling narrative we aim to leave an indelible mark on viewers’ hearts and minds.”

    Speaking about the show, Kapoor said, “In each project, my goal is to share stories that connect with the audience. ‘Chaahenge Tumhe Itnaa’ holds a special place in my heart as it delves into the unique dynamics of a father-in-law and daughter-in-law relationship. In this show, we have showcased the father-in-law figure from a distinctive angle. The story narrates the tale of a father-in-law who steps into the role of a father, recognizing the potential in his daughter-in-law and going the extra mile to support her aspirations. As the audience embarks on Aashi’s journey, they will witness the depth of her character and the challenges she faces in prioritizing her loved ones amidst life’s complexities. Every character in the show has a strong role to play and I have no doubt that the audience will warmly accept this story which will be breaking societal norms.”

    Produced by Ektaa Kapoor under the banner of Balaji Telefilms, ‘Chaahenge Tumhe Itnaa’ is a captivating family drama that features a stellar cast, including Swati Sharma, Bharat Ahlawat, Abhay Bhargav, Khyati Keswani, Kishan Bhan, Sangeeta Adhikari, Aishwarya Aher, Kajal Chauhan, Veronica Talreja, among others portraying significant roles in the storyline