ITV

Category: GECs

  • Colors Kannada to premiere the blockbuster film of the year 2024

    Colors Kannada to premiere the blockbuster film of the year 2024

    Mumbai: Keeping its promise to enthrall the audiences throughout the clock, Colors Kannada is set to bring the much-anticipated blockbuster movie of the year Kotee to your home as World Television Premiere. Starring Dolly Dhananjaya in the lead role, this family drama is a perfect blend of sentiment, unexpected twists, and hope, making it a must-watch for people of all ages.

    In association with special partners GRB Ghee, Kotee will premiere on 24 August at 7.30PM. Parameshwar Gundkal’s maiden film as a director explores the life of a young cab driver and runs a packers-and-movers business, traversing the challenges of life while holding onto his dreams, in a heart-warming way.

    The gripping story, where the clash between honesty and the dreams of earning one crore rupees has made a resounding impact in theatres, is now set for its world television premiere, giving our viewers a chance to experience it.

    Dhananjaya anchors Kotee with his endearing portrayal of a middle-class man. The film has a stellar supporting cast including Ramesh Indira, Moksha Kushal, Tara, Rangayana Raghu. Highlight of the movie is the special appearance of Duniya Vijay.

    Colors Kannada business head Prashanth Nayak shared his excitement, stating, “We have been committed to delivering the top-notch entertainment to our audiences. The film’s relatable storyline and strong performances make it an ideal fit for a family night in. We’re confident that our viewers will connect with the film’s message and enjoy this cinematic experience together.”
     

  • “Colors has been pushing the envelop across languages and genres successfully” – Viacom18’s Alok Jain

    “Colors has been pushing the envelop across languages and genres successfully” – Viacom18’s Alok Jain

    When you run a marathon, you have to set the pace, knowing your own stamina. Some sprint ahead right from the firing of the starting gun and lead the pack all the way to the finish line. Others plod along, happy to be just completing the grueling run. And yet others gradually fall behind as the pace gets too difficult to handle.

    Viacom18 president – general entertainment Alok Jain belongs to the first category. An avid marathoner and tennis player, he has within his first year at the broadcasting major set a scorching pace reaching a milestone by coming up with a TRP topping non-fiction show Laughter Chefs. He’s hoping that fiction shows Megha Barsenge and Mishri will follow, though it’s early days yet. And he’s extremely sanguine about the network’s Marathi and Gujarati programming initiatives which he has been re-inventing along with the respective teams.

    Indiantelevision.com editorial head Mishaal Wanvari had a quick chat with Jain – who is also a fan of Nobel Prize winning psychologist and author Daniel Kahneman – on a range of subjects.

    Excerpts:

    On his first-year at Viacom18.

    It’s been amazing. It did not feel like one year at all. It has felt much longer than one year.I have worked in regionals quite a bit; last six years in Star. So Hindi was a new piece in terms of language and market and I felt that it was an extremely exciting market. The scale at times and the ecosystem is very different. A lot of exciting things have happened for us across markets and it has been a very satisfying experience.

    “I f you go full throttle without fear of failure, you can create shows like Laughter Chefs”

    On how he managed to crack the comedy code in Hindi with Laughter Chefs despite not having focused on Hindi entertainment. (Laughter Chefs achieved the No1 spot in nonfiction comedy and broke records with 13.6 crore viewers across TV and digital)

    Very frankly, we did not expect that the show will do so well. We feel,that comedy is a genre which always either works and, if it does, it works very well, otherwise, it falls flat. Comedy shows don’t fall in the middle.The genre has always been high risk, high reward and it is also difficult to crack. Not many content creators have been able to do so and there is not much competition so  there was a vacant wide space that the consumers really wanted. We took the risk and succeeded. If it hadn’t worked, we would have kept trying comedy in different formats. We are very gratified that it worked.

    What also worked for us is that the team is fantastic and are excited about non-fiction, They really liked the concept and really wanted to make it. Culminating from desire to vision – great team, great support system, great production house saw this show into a success. Sometimes in the creative space, if you are not afraid of failure, and go full throttle without taking the middle path,it works better and you can create shows like this.

    “O ur attempt is to keep looking for shows which are seamless from a consumer experience across screens – small screen, big screen.”

    On reality shows and specifically expectations from Khatron ke Khiladi this year.

    So I think Colors has always been a brand which has offered variety. We have fiction, we have reality, we have non-fiction and,even in fiction, we do a variety of stuff. We have attempted to do stories which are different. If you look at several years, non-fiction has been home for Colors. We have Bigg Boss which year on year does excellent,We have a calendar which works very well for Colors and now we have got this show Khatron ke Khiladi which we are very excited about. It has some great contestants and fans are already engaged with it.

    “C olors has the largest opportunity to create impact, shape society with shows like Megha Barsenge”

    One the two new fiction dramas  – Mishri and Megha Barsenge.

    Megha Barsenge is a very unique story. Colors has been very iconic in putting the light on stories which convey various social issues, issues from the ground, from the countryside. We have the largest opportunity to create impact, shape society and we should not miss this and with shows like Megha Barsenge we hope to achieve this and spread awareness across various states. Mishri is also a very exciting show with a lot of emotions of love and joy to display, it has done very well and audiences have loved it.

    “W e thought we need to really freshen up the channel.  We did it with Riteish Deshmukh in Bigg Boss and it worked. “

    On Bigg Boss Marathi on Colors Marathi.

    Certainly, see,for Colors Marathi, we started the journey seven to eight months back when we thought we need to really freshen up the channel. What has worked in the past doesn’t work in the future, So I think one of the big attempts has been to get Riteish on the show. He has been a big name in the Marathi industry especially with the kind of body of work he has done, and he’s all he’s been very excited about Bigg Boss. He’s been on the Hindi show once or twice as a guest, and he loves it. So we approached him, and he was very excited. There was a meeting of minds and hearts, and then we found a way to do it and to set it up very differently. We are glad that our attempt to set it up differently has worked. 

    “W e wanted to make sure that the Gujarati audiences get the same quality on Colors Gujarati that they would get on Colors Hindi.        

    On the Gujarati side where two new shows were announced in the past month.

    For Colors Gujarati, most of the content has been about trying to push the envelope. It’s about connecting with the Gujarati audience and culture. Hindi has always had a lens that it should be massier than any other states. For Colors Gujarati, we have taken topics very specific to Gujarat issues and Gujarati people. The big thing that we have done is that we made the production quality of the Colors Gujarati shows equal to Hindi. We wanted to make sure that the Gujarati audiences get the same quality on Colors Gujarati that they would get on Colors Hindi. This has been a great start for us.

    On how producers and creators should approach Colors with their offerings.

    Colors as a platform has tried all genres of shows from comedy to horror to romance. Any new fresh story which is for a world realistic of 2025 and not 2020 or 2015 is welcome.  Audiences are very smart and they know what they are consuming, They are very quick to decide whether to stay with a show or a movie.

    I think we are very excited that we have been able to push the envelope forward. We have been able to do and accomplish things which have not been seen in the past several years across the industry. We are very excited about shows which are going to come. Our attempt is to keep looking for shows which are different, new stories told in today’s time and which are seamless from a consumer experience across screens, small screen, big screen.                         
     

  • Calinos continues to conquer Brazil’s TV screens

    Calinos continues to conquer Brazil’s TV screens

    Mumbai: Calinos Entertainment has secured a new deal in Brazil with Globo’s Viva Channel for one of its most sold and well-known titles of its catalogue -The Girl named FERIHA.

    Produced by Medyapim, it follows the story of a girl, who comes from a poor background. Feriha is awarded a scholarship at an elite university, where she meets a wealthy playboy – Emir Sarrafoğlu (Cagatay Ulusoy). Feriha lies about her life due to the fear of being rejected. In time they fall in love but as their affection for one another grows, Feriha becomes even more trapped in her own lies.

    The Girl named Feriha’s first episode will be broadcasted on 12 August at 8:30pm local time. 

  • COLORS’ new show Megha Barsenge to premiere on 6 August

    COLORS’ new show Megha Barsenge to premiere on 6 August

    Mumbai: In a world where wedding vows echo with promises of eternal love, in India, reportedly more than 40,000 brides have seen their dreams shattered by husbands who promised love but delivered betrayal, by abandoning them. Rising from the ashes of these betrayals, COLORS endeavours to bring a storm of change by shedding light on ‘chhodi hui aurat’ (the issue of bride abandonment) with its new offering ‘Megha Barsenge’.

    Caught in the throes of treachery, Megha, a newlywed bride, abandoned by her NRI groom Manoj is challenged with weathering the deceit and restoring her family’s reputation. Amidst her struggle, she finds an unexpected ally in Arjun, an IAS officer who aids her quest to confront the elusive groom. Despite torrential hardships, Megha stands her ground, challenging the tide of tradition that silences forsaken brides and compelling her runaway husband to return to India. Celebrating the courage of a newlywed girl who becomes the architect of her fate, the new show carries the powerful message that life doesn’t begin or end with marriage.

    Starring Neha Rana as Megha, Neil Bhatt as Arjun, and Kinshuk Mahajan as Manoj and produced by Parin Multimedia, ‘Megha Barsenge’ premieres on 6 August and thereafter will air every day at 7 pm only on COLORS.

    Viacom18 president – general entertainment, Alok Jain said, “At COLORS, we’ve always been a catalyst for social change as we believe in contributing to the greater good of the society. With Megha Barsenge, we carry forward this legacy by spotlighting critical issues. The new show addresses bride abandonment, a harrowing reality that scars thousands of women, families, and communities across India. Our goal is to not only shed light on this pervasive issue but also celebrate the unbreakable spirit of women. As the clouds of challenges gather in ‘Megha Barsenge’, they herald more than just rain; they promise awareness, empathy, and action. We believe our efforts will sow the seeds of change, paving the way for a united stand against injustice and fostering a more compassionate world.”

    In the bustling city of Amritsar, Megha, a beacon of joy for her middle-class family, is blissfully unaware that shadows are gathering around her dreams of a happy marriage. Manoj, a conman disguised as prince charming, threatens to shatter her fairy-tale romance. Blinded by love, Megha cannot see through his deceit. What was supposed to be a joyous wedding day soon turns into a tragic play of betrayal. In this storm of deception, Arjun, an IAS officer on a mission to catch fraudulent grooms, steps into her life. As Megha navigates through this tempest of betrayal, will she discover a silver lining in the dark clouds of her fate?

    Set to be seen essaying the role of Megha, Neha Rana said, “It is incredibly fulfilling to portray Megha’s journey from being a wide-eyed bride to a woman who finds herself questioning everything she once believed in. One of the most challenging aspects of this role was capturing the many emotions that Megha goes through – from the initial excitement of marrying an NRI to the devastating realization that she has been abandoned, and finally, her determination to confront her husband. I feel responsible for bringing out each sentiment with utmost sincerity and rawness, honouring strong women who have been in Megha’s shoes. I hope our show will lend a voice to the silent storm of bride abandonment.”

    Ready to embody the role of Arjun, Neil Bhatt said, “I’m grateful to COLORS for offering me a role in a show that sparks crucial conversations about bride abandonment. This issue often goes unaddressed, and I believe it’s important for television as a medium to bring everyone’s attention to it. Returning to COLORS feels like coming home. In a world where we often hear about toxic masculinity, it’s refreshing and necessary to showcase men who are catalysts for positive change. If my portrayal can inspire even a handful of viewers to reflect on these issues or stand up against injustice, I’ll consider it a job well done.”

    Expressing his excitement about portraying Manoj, Kinshuk Mahajan said, “Taking on the role of Manoj in Megha Barsenge has been both challenging and eye-opening. As an actor, I’ve always strived to portray diverse characters, but playing a con man who exploits the dreams and trust of an innocent bride has been particularly intense. My character represents a dark reality that unfortunately exists in our society. Manoj’s actions are reprehensible, and I hope that by showcasing the manipulation involved in such schemes, viewers will be alert to these dangers.”

    In a striking visual campaign to raise awareness about the plight of abandoned brides, women dressed in bridal attire were spotted at Chandigarh airport, drawing curious glances from travelers. Airports are where we witness joy and longing, but for abandoned brides they have become symbols of endless waiting. This spotting echoes the sentiments of newlywed women, left behind by husbands who have gone abroad, sparking conversations about the cascading effect of the social evil on the institution of marriage and families.

  • Star India ends $1.5 billion deal with Zee Entertainment for ICC TV rights

    Star India ends $1.5 billion deal with Zee Entertainment for ICC TV rights

    Mumbai: Star India has ended its $1.5 billion deal with Zee Entertainment Enterprises Ltd for ICC TV rights, as announced in a regulatory filing by Zee Entertainment on 20 June. The dispute between the two companies, which began with Star India’s arbitration proceedings on 14 March, is being resolved through the London Court of International Arbitration (LCIA).

    The agreement, originally formed on 26 August  2022, was a sublicensing arrangement for ICC TV rights covering Men’s and Under-19 (U-19) global cricket events through 2027. However, Zee Entertainment’s subsequent failed merger with Sony Pictures Networks India left it unable to fulfill its obligations under the deal as an independent entity.

    Zee Entertainment has informed Star India of its inability to continue with the agreement and has requested a refund of Rs 69 crore that was already paid. The deal’s performance was contingent on several conditions, including the submission of financial and corporate guarantees and final ICC approval, which were not met.

    Additionally, Zee has accumulated Rs 72.14 crore in bank guarantee commissions and interest expenses related to its share of guarantees and deposits. Zee contends that Star India’s failure to secure necessary approvals and execute required documents amounts to a breach of the agreement, leading Zee to repudiate the contract.

  • Zee TV’s ‘Hamara Parivar’ campaign puts viewers in the driver’s seat

    Zee TV’s ‘Hamara Parivar’ campaign puts viewers in the driver’s seat

    Mumbai: Zee TV, the pioneer of satellite television in India, has long been at the forefront of revolutionising TV viewing since its inception in 1992. The leading Hindi GEC has captivated audiences with vibrant narratives that reflected their realities, mirrored their soul-speak and captured their imagination through diverse storytelling.

    From the iconic family comedy Hum Paanch and campus dramas like Hip Hip Hurray to historical epics such as Jhansi Ki Rani and Jodha Akbar, Zee TV has consistently pushed boundaries with diverse content. Whether it was path-breaking love stories like Pavitra Rishta, Qubool Hai and Kumkum Bhagya where the channel introduced characters that were agents of change or thrillers like Zee Horror Show and Fear Files, Zee TV has offered something for every family member. The channel also sparked conversations with thought-provoking social dramas like Punar Vivaah, Agle Janam Mohe Bitiya Hi Kijo and Doli Armaanon Ki, while it carried forth its legacy of celebrating the talent of India’s common man through homegrown reality shows such as Dance India Dance and Sa Re Ga Ma Pa over three decades. With the media and entertainment space at an exciting juncture where there is an increased focus on understanding the consumer, Zee TV has undertaken a brutally honest self-assessment and embraced the need for closer viewer connection.  To address this, the channel is launching ‘Hamara Parivar,’ an industry-first campaign designed to actively listen to and understand the audience’s feedback. This initiative marks a significant shift towards engaging with viewers more directly and incorporating their evolving preferences into the channel’s content strategy.

    Over the past four weeks, excitement around ‘Hamara Parivar’ has been building, with unbranded billboards featuring Sakshi and her family appearing across India and promos igniting curiosity across various media platforms. Today, the latest film unveils the campaign’s essence: Sakshi and her family will serve as the voice of the Zee TV viewer, engaging in direct conversations and sharing their thoughts and feedback with the channel’s creative teams. ‘Hamara Parivar’ features a rooted family from Uttar Pradesh, led by Sakshi, a dedicated TV critic and viewer. Sakshi and her family will break the fourth wall between shows to interact with the audience, moving beyond traditional campaigns to deeply understand viewer sentiments and integrate their feedback into the channel’s content strategy.

    Zee TV chief channel officer Mangesh Kulkarni said, “Hamara Parivar is a crucial milestone in our journey to heighten our connect with our viewers. As a channel that has always prided itself on having its finger on the pulse of its audience, we believe it is the right time to invest in a dynamic feedback mechanism to capture and act on real-time viewer insights more effectively. And the idea of having a family of avid TV viewers as the connecting link between us and our audience makes it that much more personal. Sakshi and Hamara Parivar will champion audience voices and funnel their sentiments to us, helping us select the right stories to tell and even course correct should any of our shows lose their grip over audiences. I urge all our viewers to participate wholeheartedly in sharing their candid feedback about our shows and characters so that we build a channel that we’re collectively proud of!”

    ZEE CMO – content SBU + brand management Kartik Mahadev said, “Success for any brand hinges on its ability to evolve with its audience and the only way one can do that is by actively listening to them. As a broadcaster and a storyteller, the need to connect with viewers is greater than ever. In view of this, we are launching Hamara Parivar, a transformative initiative aimed at revisiting and revitalizing our content strategy by not just listening but truly understanding our viewers on a deeper level. The endeavour is to reach out to the entire addressable TV viewing audience (HSM) and seek their point of view across multiple touch points such as WhatsApp, email, website and social media. We are humbled by the thousands of responses we’ve already started receiving and overwhelmed by their love for the brand. By actively engaging with their honest feedback, we aim to get an edge to our content and ensure that it truly resonates with the needs of our audience.”

    Viewers can connect with Sakshi and her parivar to share their thoughts on Zee TV’s content through various channels: email (sakshi@hamara-parivar.com),  WhatsApp (+91-7400054474), the official website www.hamara-parivar.com and on Instagram pages @sakshi.hamaraparivar and @hamaraparivar1.

    Zee TV’s ‘Hamara Parivar’ is not just a campaign; it’s a game-changing approach to content creation. By embracing and acting on honest feedback, Zee TV aims to consolidate its position as everyone’s favourite Hindi GEC, setting a new benchmark in the media and entertainment space.

  • COLORS returns with ‘Khatron Ke Khiladi 14’

    COLORS returns with ‘Khatron Ke Khiladi 14’

    Mumbai: Get ready to redefine your notion of a ‘tourist trap’ as COLORS presents the 14th edition of stunt-based show ‘Khatron Ke Khiladi’, rewriting the script of vacationing by taking its troop of phobia fighters to Romania for the first time. With the theme ‘Darr ki Nayi Kahaniyaan in Romania…’, this fearsome getaway is sure to shake even the most daring preparations of its contestants. Amid all the novelty of this edition, one aspect of the show remains constant with filmmaker and award-winning TV host, Rohit Shetty making a comeback and mentoring the daredevils with his legendary experience. Produced by Endemol Shine India, Hyundai presents ‘Khatron Ke Khiladi 14’, special partners Indica Easy Hair Color and Vicks, associate partners Smith & Jones Pasta Masala and Ambuja Cement, premieres on 27 July and thereafter will air every Saturday – Sunday at 9:30 pm only COLORS.

    At the outset, viewers will be treated to a grand entrance as Rohit Shetty descends from the skies in a chopper, only to land in a high-octane car chase that leads him to board the iconic European open-air red bus. That’s not all, the daredevil contestants will hop on this bus from the popular Romanian landmarks. Little do they know; their sightseeing tour is about to become an adrenaline-packed adventure! This season’s itinerary of thrills will stamp spine-chilling moments and panic on the contestants’ passports with a new theme every week. After all, variety is the spice of fright! From planes to trains, buses to cable cars – no mode of transport is safe from its devious challenges. And in a hair-raising first, these bravehearts will come face-to-face with Romania’s fierce bears, making it an epic showdown of the khiladis vs. bears!

    Viacom18 president – general entertainment Alok Jain said, “For 13 thrilling years, Khatron Ke Khiladi has been at the fore of courage-testing entertainment, reserving its place in the hearts of millions. Going from strength to strength, the flagship show has created a legacy of fearless adventures, and this upcoming season will redefine it with new themes each week. The show will be taking its tradition of fear-conquering to new heights as it touches down in Romania for the first time. Its legacy, records of high viewership, strong social media presence, and loyal audience make it an ideal platform for advertisers seeking exceptional impact and reach within their intended demographic. This season, we’re revving up the excitement with a groundbreaking partnership, welcoming Hyundai as our presenting sponsor for the first time. Together, we’ll be shifting gears, making the most of this thrilling ride of adventures. We are delighted to have Rohit Shetty mark a decade of hosting this show, bringing his signature style and blockbuster energy to inspire and guide the contestants through their adrenaline-pumping challenges.”

    Host Rohit Shetty said, “Facing fears head-on has been the very essence of Khatron Ke Khiladi and as we gear up for our 14th season in Romania, we’re not just changing locations – we’re rewriting the rulebook. This season, our contestants are in for the ride of their lives as we’re cranking up the heat with challenges that will push their absolute limits. I am looking forward for viewers to experience the season’s grand premiere.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar said, “We at Endemol Shine India are proud to watch Khatron Ke Khiladi become the epitome of action & adventure- packed entertainment in India. Bringing the international format of Fear Factor to India in itself was an exciting stunt for us, which we have been successfully performing for 14 years now. This year, Romania’s stunning landscapes will serve as the backdrop for the most innovative challenges of its our most loved television faces. We thank our host, Rohit Shetty, who has been the backbone of this show for a decade, bringing his massive experience in action to the course of performing stunts. The stage is set for a season that will captivate and thrill like never before. Besides, we believe that our strong association with COLORS is what catapults this show to new heights every year.”

    This year, an all-star lineup of 12 contestants is set to bring their unique brand of bravery to Romania. The roster includes ‘Bigg Boss’ alumni Shilpa Shinde, Abhishek Kumar, Nimrit Kaur Ahluwalia, Shalin Bhanot, and Asim Riaz; Marathi superstar Gashmeer Mahajani, actress Sumona Chakravarti; fitness enthusiast Krishna Shroff making her TV debut; and fiction actors Karan Veer Mehra, Kedar Aashish Mehrotraa, Niyati Fatnani, and Aditi Sharma transitioning to reality TV. In the new season, viewers can expect entertaining dynamics, with Abhishek and Shalin tagged as “Chote Miyaan Bade Miyaan” for their newfound friendship, and Karan and Shilpa dubbed “ShiKaar” for their playful pranks. Abhishek’s attempts to charm Romanian girls with his tooti-footi English and Sumona’s surprising transition from comedy queen to stunt performer will be a treat to watch. With this explosive mix of charisma and courage, ‘Khatron Ke Khiladi 14’ promises to keep viewers on the edge of their seats, offering the only haven amid heart-racing action.

  • Experience the monsoon magic this month with Zindagi’s shows

    Experience the monsoon magic this month with Zindagi’s shows

    Mumbai: Embrace the monsoon season with Zindagi’s curated lineup themed ‘Best of Romance’ for July, promising a journey through love and drama. Starting from 4 July, 6 pm, catch the premiere of Dil Lagi, starring Humayun Saeed and Mehwish Hayat, a romantic tale set amidst the narrow backstreets of Sukkur in interior Sindh.

    On 14 July, 7:30 pm, witness Pyaare Afzal, starring Ayeza Khan and Hamza Abbasi, where Afzal’s infatuation with Farah leads to unexpected twists of love and personal growth. Following this on 16 July, 6 pm, is Pyar Ke Sadqay, featuring Bilal Abbas and Yumna Zaidi, as Abdullah and Mahjabeen navigate challenges in their quest for love.

    For cinema enthusiasts, don’t miss the film Behadd, starring a stellar ensemble including Fawad Khan, Sajal Aly, and Adnan Siddiqui among others premiering 14 July, 11 am, offering a poignant tale of love and family dynamics. Adding to the lineup is Shehr E Zaat, premiering 7 July, 12 – 2 pm, starring Mahira Khan an only child to very rich parents. The storyline revolves around her journey from self to subsistence in sculpting the man of her dreams.

    Launching on 13 July 9 pm, is Khoya Khoya Chand, featuring Maya Ali, Ahsan Khan, and Sohai Ali Abroo, unraveling a tale of love and destiny amidst personal challenges and family dynamics.

    Mehwish Hayat portraying Anmol in Dil Lagi, shared, “Playing Anmol has been a privilege. She is a strong, sensible young woman who faces every problem head-on and cares deeply for her family. This beautifully written family-oriented romance captivated viewers till the very last episode. The narrative not only explores the depths of human emotion but also resonates with universal themes of love and resilience. I am thrilled and honored that Indian audiences will now have the opportunity to experience our storytelling through Zindagi. It’s a wonderful testament to the power of cross-border content that transcends geographical boundaries and connects us through shared emotions.”

    Tune in exclusively on Zindagi DTH Tata Play (Channel 154), Dish TV and D2h (Channel 117), and Airtel TV (Channel 102) for a month-long celebration of romance and drama that promises to captivate your heart and soul.

  • Shemaroo Umang presents ‘Pyaar Lafzon Mein Kahan’ on Indian television

    Shemaroo Umang presents ‘Pyaar Lafzon Mein Kahan’ on Indian television

    Mumbai: Shemaroo Umang, a popular FTA Hindi General Entertainment Channel, is all set to introduce its first show from Turkey ‘Pyaar Lafzon Mein Kahan.’ This super hit drama has been captivating audiences across the globe and is now set to mesmerize Indian television viewers with its compelling storyline and stellar performances starting from 1 July.

    ‘Pyaar Lafzon Mein Kahan’ promises heartfelt storytelling that resonates deeply with the Indian audience. The series brings an emotional angle with a unique twist, weaving together romance, drama, and the complexities of relationships in a relatable and compelling manner.

    Shemaroo Entertainment Ltd COO-Broadcasting Business Sandeep Gupta said, “Pyaar Lafzon Mein Kahan has garnered a massive fan following worldwide for its powerful narrative. We are excited to bring this beloved Turkish show to the Indian television screens, reflecting our commitment to offering diverse and engaging content from around the world that transcends linguistic boundaries. By presenting this acclaimed Turkish series to our FTA audiences, we aim to provide them with varied entertainment options and enhance their TV viewing experience.”

    The romantic comedy ‘Pyaar Lafzon Mein Kahan’ revolves around Hayat, a spirited country girl, and Murat, heir to a wealthy family. A twist of fate lands Hayat a job in a multinational corporation as Murat’s personal assistant under mistaken identity. As their journey unfolds, Murat unknowingly falls deeply in love with Hayat, unaware of her true identity. Thus begins a love story between Hayat and Murat, built upon a foundation of misunderstanding. 

  • Sun Neo launches four shows – ‘Chhathi Maiyya Ki Bitiya,’ ‘Ishq Jabariya,’ ‘Nandini’ and ‘Saajha Sindoor’

    Sun Neo launches four shows – ‘Chhathi Maiyya Ki Bitiya,’ ‘Ishq Jabariya,’ ‘Nandini’ and ‘Saajha Sindoor’

    Mumbai: Sun TV Network, India’s leading media network, has ventured into the Hindi-speaking market by introducing its first Hindi General Entertainment Channel (GEC), Sun Neo. With a rich history of successful ventures across diverse regions in India, Sun TV Network is set to redefine the landscape of Hindi GEC with the launch of Sun Neo. This latest addition enhances Sun TV Network’s stronghold in the broadcast business, complementing its existing portfolio of TV channels.

    The new Hindi GEC channel’s tagline, “Dil Se Jiyo” (Live from the Heart), reflects its ethos of embracing individuality and encouraging viewers to live life to the fullest. This inclusive approach underscores Sun TV Network’s commitment to fostering happiness and acceptance among its audience.

    Sun Neo has introduced a lineup of captivating new shows such as “Chhathi Maiyya Ki Bitiya,” “Ishq Jabariya,” “Nandini” and “Saajha Sindoor ”. These dramas capture a wide spectrum of emotions and evoke deep connections. Through this diverse range of content offerings and innovative programming, the network endeavors to establish new benchmarks within the industry, capturing the essence and cultural richness of Hindi-speaking audiences. With the launch of these Four new shows, Sun Neo will now offer 3.5 hours of fresh prime-time programming for its viewers, starting from 16th June at 7 pm onwards.

    Spokesperson, of Sun TV Network, stated, “Entering the Hindi-speaking market has been a long-anticipated move for Sun TV Network, and we’re thrilled to see it come to life with the launch of Sun Neo. Hindi is the widely spoken language of India, and we understand the immense potential of this market. Despite the competition, we’re confident in our readiness. With success in various regions and languages, we’re ready to conquer the Hindi Heartland. Sun Neo is our ode to living life whole heartedly. We call it ‘Dil Se Jiyo’.  We believe compelling content will reign supreme. We’re confident that our meticulously curated lineup of shows will deeply resonate with viewers, making Sun Neo their preferred channel in the coming days and thus strengthening our foothold in the broadcast industry. Sun Neo is another step forward in our mission to deliver unparalleled entertainment experiences to audiences nationwide.”

    With 37 TV channels in 7 different languages and a viewership spanning 27 countries worldwide, Sun TV Network aims to capture the hearts of audiences across the Hindi heartland, establishing Sun Neo as a household name synonymous with quality entertainment in both standard and high definition. The channel is now available on all Leading DTH and Cable Operators along with DD Free Dish.