ITV

Category: GECs

  • Child widow Gangaa to show her indomitable spirit on Zee Anmol

    NEW DELHI: ‘Gangaa’, an inspiring story of a child widow with an indomitable spirit and the will to survive, is commencing telecast on Zee Anmol from 28 June 2017 at 7:30 pm.

    Determined to live life to the fullest and claiming what she believes is rightful, Gangaa’s character personifies the face of New Age India – aspirational and resilient.

    Ruhana Singh will be seen playing Gangaa, a fiery young girl with an amazing zest for life. The story explores how the world perceives this child widow who is strong-minded with an undying spirit.

    She will question age old customs of the society and her struggle for survival and take them in her stride.

    She has to grapple the aristocratic Niranjan Chaturvedi who is her rescuer and a father figure to her (played by Hiten Tejwani) or striking an equation with her disapproving aged grandmother Kanta Daadi, played by the veteran actress Sushmita Mukherjee.

  • Epic channel unveils its logo & shows line up

    MUMBAI: As Epic channel elevates its brand proposition to the infotainment space, it is all set to take on an innovative brand identity. Poised to be the only Hindi language India-centric infotainment channel, Epic will soon unveil its new logo and fresh programming, with the new seasons, new shows and new avatar going live on TV from 4July.

    Interpreting the new brand logo, a feature that prominently stands out is the simple dot on the ‘i’ of Epic. The dot in the logo represents a Loupe – a small yet powerful magnifying device commonly used by jewellers to observe things closely and minutely. The design is symbolic of the channel’s promise of focusing on and revealing the finer details and various facets of India.

    The colours used in the logo depict deep meanings in the Indian culture and beautifully spell out the spirit of this country, where gold signifies prosperity and magnetism, whereas brilliance comes together with the dynamism, richness and fieriness of the shade red. The new lowercase font of the logo aims to subtly convey the younger and approachable positioning of the channel.

    The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities. The channel will be introducing a slew of new shows taking Indians on an EPIC journey throughout India.

    With a massive fan following for its previous two seasons, ‘Devlok by Devdutt Pattanaik’ Season 3 starting from July 4th, will take viewers on the voyage to delve deeper into the fascinating world of Hindu mythology. Famous mythologist Devdutt Pattnaik, tells stories from the tomes of Indian mythology in his inimitable style.

    Celebrated Chef Ranveer Brar has come on board for a revamped avatar of Raja Rasoi – ‘Raja Rasoi Aur Andaz Anokha’ which will air from July 7th. Unlike conventional table top cooking shows, Raja Rasoi and Andaz Anokha will be a conversational and discovery-oriented programme with the maverick chef experimenting and deconstructing old and new flavours.

    Another content series set to intrigue audiences on the channel will be ‘Drishti’ – a tastefully curated collection of documentaries that explore the diversity of India. Airing from July 10th, the series narrates varied perspectives told with a distinctive style, from art and culture to ecology and ethnicity. They reveal quirky stories, examine traditions as well as traverse unique landscapes, featuring unsung heroes and provide a fresh insight into India.

    Perhaps the most awaited amongst Epic’s launches will be ace cricketer Virender Sehwag’s first-ever stint as a show host – ‘Umeed India’, scheduled to be aired on July 20th. The series will reveal famous and lesser-known promising athletes, who are preparing to make India proud at international sporting events including the Olympics. The 13-part series will see Virender travelling across corners of India to the players’ homes and training academies to give viewers a first-person account of our sportspeople and their strenuous journey towards glory.

    Other shows in the pipeline includes a unique travel series through India – Indipedia – hosted by a Hindi-speaking Caucasian anchor who explores the Indian commonplace; the stories behind which are lesser known even to Indians. Faith Diaries – an account of holy sites of India stitched together by the tales of the pilgrims is another much awaited offering.

  • Colors to air live Saif & Karan-hosted IIFA awards on 16 July

    MUMBAI: As the countdown to the biggest celebration of Indian cinema worldwide draws near, the IIFA management revealed that the charismatic duo — Saif Ali Khan and Karan Johar, would host the upcoming NEXA IIFA Awards powered by Vivo at the iconic MetLife Stadium.

    Bollywood’s youth icon Varun Dhawan is all set to make a debut at IIFA Awards with a stunning performance and will be also be seen co-hosting a segment of the star-studded awards night.

    The 18th Edition of IIFA awards will air exclusively live on Colors from New York at 9am and repeat at 6pm on 16 July 2017, Sunday. IIFA Awards 2017 will witness performances by Bollywood superstars, Salman Khan, Alia Bhatt, Katrina Kaif, Shahid Kapoor, Sushant Singh Rajput and Kriti Sanon, to name a few.

    Johar said, “New York will be spellbound with the magic of IIFA!” Khan added, saying, “This year it’s going to be super fun and glamorous in every way as Karan and I are going to have lots of surprises.” Dhawan shared: “This year is truly going to be a grand celebration and I can’t wait to be there!”

    Wizcraft director Andre Timmins says, “The line-up is being enhanced with more star power with Dhawan making his debut performance on the IIFA stage with a spectacular act and co-hosting for a special segment this year.”

    Viacom18 COO Raj Nayak said, “No longer will the Colors viewers have to wait to satiate their anticipation as this time they will get to see all the action unfold in actual time and in all its splendor across 140 countries. Our aim is to take IIFA to the level of the Oscars and beaming it live is a step towards that direction.”

  • ‘Vishkanya’ spawns two new tales on &TV & Colors, period drama on Star Plus in making

    MUMBAI: New content, different styles of story-telling, mythology-based programmes and old wine in new bottle — have all done reasonably well on the Indian television from time to time. Now, Peninsula Pictures, the makers of Vishkanya, is bringing ‘Shree Krishna’, albeit with a twist in the original tale, and Dev Anand, a detective series.

    Peninsula co-founders Nissar Parvez and Alind Srivastava told Indiantelevision.com that their year-long ‘Paramavtar Shree Krishna’, a mythological show, will be aired on &TV from 19 June, and the 26-episodic ‘Dev Anand’ will be aired on Colors in July. “We are working on another show with Star Plus (reportedly a period drama of a king and its three daughters), shooting for which will start soon,” Parvez and Srivastava said.

    “We have treated the legendary character of Kans with a fresh perspective. Kans has always been portrayed as a ‘cruel character’ from the maternal side of Lord Krishna, but we are presenting him as an entertaining character,” Parvez and Srivastava said.

    “Dev Anand is an interesting show — the past story of his life will be revealed as we go ahead episode after episode. In every episode, he handles a new case. There is also an inbuilt story there which reveals as to how he became a detective — so, there are a lot of twists and turns in the show,” Parvez and Srivastava informed.

    The Peninsula Pictures’ duo said: “Shree Krishna’s story revolves around the life of Krishna. It focuses on Radha differently. But, we are primarily focusing on the journey of Krishna — the reason behind his birth, what was going on the earth that warranted a new avatar to come, and how this incarnation is different from other avatars.”

    Whether mythology and fantasy concepts work in India, the duo replied in the affirmative. “They work in India, especially since we have improveed a lot in terms of VFX and other technology. The visuals now are real and believable. So, it works and also excites the youth.”

    Parvez, who once worked with Four Lions Productions and Gul Khan, later founded Peninsula with Srivastava, to explore things on his own. Vishkanya, Peninsula’s first show to hit the screens, that had different kind of graphics and visual effects, was a story of a female protagonist who was drawn into revenge in the midst of a blossoming love story. The show, which was launched on Zee TV on 28 March in 6.30pm band from Monday-Friday, failed to garner positive ratings. According to BARC data, in week 18, the show garnered 2029 Impressions’ 000s whereas, in week 19, the channel witnessed a slight hike, but, in week 20 and 21, ratings nosedived with 1648 Impressions ‘000s and 1347 Impressions ‘000s, respectively.

    “It was an experiment — It didn’t work. Although it ran for five to six months, we think the time slot was too early for this kind of a story. If it would have been telecast in prime time, probably there could have been a different outcome. Some things work, some don’t, but it’s always good to learn and not repeat.”

  • Big Magic launches the sequel of the 90s’ iconic show-‘Hum panch phir se’

    MUMBAI: Big Magic, a variety entertainment channel has added comedy genre, a new flavour to yester year’s iconic show named as Hum Paanch Phir Se, starting from 19 June 2017, every Monday to Friday at 7:30pm on Big Magic.

    The show is adapted from the original show Hum Paanch, the sequel intents to keep the intrinsic elements of the famous format intact and give a modern day take on the smash sitcom, Hum Paanch Phir Se. It introduces the viewers to the most insane family of five crazy daughters, two loving mothers and a middle-class father who is often being distraught because of the shenanigans of his daughters/kids.

    Big Magic spokesperson said, “With offering viewers a wide range of shows in mythological, historical and horror genre, BIG Magic now gets comedy show under its hat. As a part of our portfolio in the comedy space, we are bringing back the iconic show Hum Paanch with all new stellar star cast who excel in their respective characters in the show. The popular show’s intrinsic elements will be kept intact and the sequel Hum Paanch Phir Se will be a modern take on the sitcom.”

    New continuation, captivating flavor and spellbinding commencement of stories through male’s perspectives in each episode are formulated to suit the target audience requirements catering to family viewership. A new star-cast in a contemporary set-up will bring a breath of fresh air to the show, driven by a 360-degree marketing promotion bustle to reach out to its target markets through its various persuasive campaigns across television, radio, digital and on-ground activation.

    Hum Paanch Phir Se has a stellar star cast comprising of the talented actors – Sooraj Thappar as Anand Mathur, Seema Pandey as Bina Mathur, Vaishnavi Mcdonalds as Parikrama, Jayashree Venkataramanan as Kajal Bhai, Ambalika Sapra as Radhika, Rimi Shrivastav as Choti, Ruchi Tripathi as Meenakshi and Sylvia Chaddha as Sweety.

  • Colors’ version of Chandrakanta coming on 24 June, new weekend shows in pipeline, says Raj Nayak

    MUMBAI: As viewers prepare to bid adieu to the unprecedented leader on Indian television, Naagin 2, Colors is all set to launch a 52-episodic fantasy tale of love and revenge portrayed against the backdrop of magic and mysticism, Chandrakanta, which is already selling at around Rs two lakh per 10-second slot. Addiitonally, new shows are in the Colors pipeline during the weekends.

    Promising to be a visual treat and every fantasy lover’s delight, Chandrakanta will showcase an epic power struggle between two rival Aiyaar kingdoms, Vijaygarh and Suryagarh. Putting the spotlight on the conflicting yet fervid relationship between princess Chandrakanta (Madhurima Tuli) and prince Veer (Vishal Aditya Singh), the show is laden with myths, legends and magic.Along with Madhurima Tuli, Vishal Aditya Singh, Urvashi Dholakia and Shaad Randhawa, Chandrakanta will feature an ensemble cast including actors Shilpa Sakhlani as Queen Ratnaprabha (Chandrakanta’s birth mother), Sandeep Ranjora as King Jai Singh (Chandrakanta’s birth father), Prerna Wanvari as Vishaka (Chandrakanta’s aunt), Nirmal Soni as Djinn (Chandrakanta’s best friend), Shruti Golap as Ruchi (Chandrakanta’s adoptive aiyaar mother), Sayyad Mohammad Iqbal as Bheema (Chandrakanta’s adoptive aiyaar father), Purvi Mundada as Champa (Veerendra’s best friend), Amit Sinha as Kroor Singh (Shivdutt’s confidante) and many more.

    Spread across a sprawling 32,000 square feet, Chandrakanta’s sets, designed by National Award winning Art Director Chandravadan More, highlight regality and opulence of the magical realms. Three distinct zones, Queen Iravati’s darbar in Vijaygarh, Prince Shivdutt’s darbar in Suryagarh, and Chandrakanta’s foster parents’ fisherman’s shack, have been authentically created to form the perfect setting for Chandrakanta and Veerendra’s love saga. Intricately designed costumes, by Sameera Ahmad, offer a kaleidoscope of vibrant colours which add a dimension to the complexity of the monolithic and prodigious backdrop.

    Chandrakanta, produced by Balaji Telefilms, will mystify audiences starting 24 June 2017, every Saturday and Sunday at 8:00 PM on Colors. A brief talk with Viacom18 COO Raj Nayak (RN), programming head Manisha Sharma (MS) and Ekta Kapoor (EK):  

     

    How different will Colors’ Chandrakanta be?rate
    RN: Irrespective of others, we do it as per own plan and ideas. Ekta (Kapoor) has a certain way of narrating a story. In the new telecast, this story has been ‘sectionalised’ differently. It is our version of Chandrakanta.  We are thrilled to collaborate with Ekta Kapoor’s creative intellect yet again to showcase a unique rendition of a story which, though has been narrated before, leaves a lot of scope for creating a cohesive viewing experience.  Chandrakanta narrates the tale of Vijaygarh’s lost princess who lost her family and kingdom to a power war waged by Naugarh’s evil Queen Iravati (Urvashi Dholakia). While many believed the family to be wiped out, an infant Chandrakanta was found in a river by a simple and loving aiyaar fishing couple in Suryagarh. Her true identity lost in the war, Chandrakanta grows up to be a strong warrior-like woman, whose focus and strong determination are unparalleled. But, her real journey starts when she crosses paths with Queen Iravati’s son, Prince Veerendra Singh, who finds himself enamored by Chandrakanta’s entrancing beauty and falls hopelessly in love with her when he comes to battle Suryagarh’s Prince Shivdutt (Shaad Randhawa).

    MS: As a channel, we are committed to bringing viewers a variety of entertainment – be it Naagin, now Chandrakanta or the upcoming Mahakaali that makes for edgy yet pacier story telling as compared to the daily fiction dramas. The success of Naagin tells us that viewers still have a huge appetite for this genre and with Chandrakanta, we are scaling up every aspect of the show and making it as spectacular and thrilling as ever. True to the ethos of the channel that offers differentiated content, be it weekdays or on the weekend – we hope that this enchanting story will be enjoyed by the audience as much as Naagin was.

    EK: Chandrakanta is a very special show for us and it has very big shoes to fill. That said, we were filled with excitement over the prospect of creating this show. The plot is gritty, complex, passionate and is laced with top class VFX which will transport the viewers into alternate reality. We hope that Naagin’s ardent viewers and voracious fantasy-fiction aficionados enjoy watching Chandrakanta and support this mammoth venture.”

     

    Isn’t it a risk to replace Naagin 2?
    RN: It’s obviously a risk to replace a highly-rated show with another, it is a scary thought. But, we believe in the new plot, ….but you know entertainment, creative, shows and their the nature: the ultimate decision-maker is going to be the viewer. So, we did to the best of our ability — the story telling, the casting, the sets, but, we believe Chandrakanta would be engaging, interesting and the element of suspense that is there, like you have seen in Naagin, and so somewhere it is straddling the same genre of content.

     

    Tell us about bringing back ‘Kavach’
    RN: Colors had made Kavach a successful show. Kavach could become equally successful as Naagin. Even, we didn’t think Naagin would become  a superhit. W had expected a rating of 2.5 to 3, but when it went to a rating of 5.5 and 6, we were surprised.

    Whether or not fantasy in shows works?
    RN: From Doordarshan around 25 years ago, like Ramayana, some things work. Love stories, historical and mythological ones will always work. But, it doesn’t mean success comes with the the genre — it needs to be well-scripted, well-cast and well-written. One doesn’t know whether or not stories will work, but the concept of the story will always work, such as the love stories of Heer Ranja, Laila Majnoo. For two back-to-back seasons Naagin has enjoyed the status of being a favorite of the viewers. It’s their confidence in our content that has allowed us to explore this genre further. The recent success of costume dramas and fantasy offerings not only on television but also in films is a testimony that our viewers have evolved, and are willing to explore different narratives.

    Tell us about your marketing plans.
    RN: Our main focus is on television because obviously our audience is there — its easy to connect with them. The show will be aired on Colors and Voot and not AltBalaji. To promote Chandrakanta and bring this fantastical folklore directly to audiences, Colors has devised an integrated marketing campaign encapsulating different mediums including print, television, radio, OOH, and ATL and BTL activations. The channel has also designed an extensive digital campaign including #ChandrakantaKiDuniya – a 360-degree video of Chandrakanta’s magical world, #MyMagicalLoveStory – a viewer engagement initiative asking viewers to share their respective love stories in micro-fiction format, a fan e-book and Facebook canvas, and a mix of 3D GIF images, video bytes and behind-the-scenes sneak peek posts

    Enlighten us about the choice of star cast.
    RN: I’m happy with the star cast. Ekta always gets the casting right. Most of the delays are always because of Ekta as she feels: ‘No no, this cast isn’t good, we need to change it.’

    What will be the rate for a 10 second spot?
    RN: Right now, the team is selling at rupees lakh and a half to one lakh eighty, but let’s see, it all depends on the ratings of the show.

     

  • Only India still has 70:30 ad-to-distribution rev, says Sony’s Neeraj Vyas

    MUMBAI: On 13 June, Sony Pictures Networks India (SPNI)’s comedy channel Sony Sab unveiled its latest identity. It has roped in the Bollywood hearthrob Varun Dhawan as its brand ambassador.

    The ‘re-energised’ channel will see a new line-up of comedy shows, lively packaging and vibrant visuals aimed at providing an enriching and revitalised visual experience to its audience. The channel has relaunched with new shows but, by August 2017, the channel has planned to launch an exciting line-up for its viewers.

    The positioning of the channel as a family channel will remain the same as assured by the network but, going forward, the network has planned to expand the prime time.

    Talking to Indiantelevision.com about extending the prime time and launching afternoon band, SPNI Sab and Max cluster senior EVP and head Neeraj Vyas said that it’s a learning phase right now. He also said that a channel dropped by 50 GRPs in the last six months, but refused to name the channel.

    “(However,) Star (India) seems to be getting it right with the help of its huge base. But, I don’t think it’s working for many other people (channels). So, we will wait and watch, because the critical mass audience in the afternoon band is not significant. Also, women are not my primary TG right now. To get them to watch television in the afternoon is difficult. To experiment now may not be the right thing to do, but you never know. We might come up with something like a weekend afternoon,” Vyas added.

    Speaking about the distribution investment, SPNI CEO NP Singh said, “We have made investment in distribution in the last couple of years. In fact, in the last couple of months, we have made investments across major DPOs — and, all that will impact the reach of the channel.” “This repositioning and relaunch will also help to build the reach,” he added.

    Prodded about the ratio of distribution and ad revenue, Vyas informed “It’s too early to talk about that, particularly, and the television ecosystem at large. We are the only country which still has 70:30 ratio of advertising-to-distribution revenue. Everything needs to be digitised, and there has to be a subscriber management system. Not only for Sab TV but I think, for everyone, the ratio should be reversed.”

  • Refreshed avatar of Sony Sab unveiled

    MUMBAI: Underlining its purpose of flipping every frown and turn it upside down, Sony Sab, India’s only family humour channel, has launched its a new brand identity. The ‘re-energized’ channel will see a new line up of comedy shows, lively packaging and vibrant visuals aimed at providing an enriching and revitalised visual experience to its audiences. The new brand expression underlines the channel’s conviction “if you are not laughing, you are not living”. Sony Sab’s new creative expression encompassing new logo, tagline, brand films and new shows is aligned to its goal of making Sony Sab the comedy icon of India.

    The new avatar of Sony Sab has:

    • New logo, on air packaging, brand films
    • Fresh line-up of shows with refreshed flavor of comedy
    • New tagline – Haste Raho India
    • Varun Dhawan as Sony Sab’s Happiness Ambassador

    The new logo features happy colours including bright orange and yellow symbolising vibrancy yet comfort and warmth with a little oomph in the purple. Varun Dhawan has been roped in as a Happiness Ambassador for SAB. Varun brings in the desired youthfulness, fresh of wave energy and contemprariness to the brand. The channel promise of Haste Raho India is being brought alive through a series of brand films anchored by Varun against a fresh and energetic foot tapping music track. The new brand personality is aligned to changing aspirations of new India.

    The laughter movement is being driven by a line of shows with refreshed flavour of comedy, while keeping the core of the content intact. Recently launched ‘Sajjan Re Phir Jhoot Mat Bolo’ along with upcoming line up of shows like ‘TV, Biwi Aur Main’, ‘Tenali Rama’, ‘Shankar Jay Kishan, 3-in-1’ and ‘Aadat Se Majboor’ will herald a youthful, contemporary and relatable feel.

    There’s something for everyone, Haste Raho India! The latest look of Sony Sab will go live on 13 June, 8.30 pm.

    Sony Pictures Networks CEO NP Singh: “For over a decade, SAB has emerged as the most distinctive channel in GEC and built a sizeable loyal audience. The new, re-energized SAB is all set to deliver on the promise of Haste Raho India as its mission is to be recognized as the ‘frown flipper’ for Indian audiences. The essence of this new Avatar will be reflected in SAB’s new identity and show line-up.”

    Sony Sab and MAX cluster of channels Sr. EVP Neeraj Vyas said: “The re-energized SAB further strengthens our core proposition through a reinvigorated language of humor and a compelling purpose of making more than a billion Indians laugh more, every day. The new brand identity along with a range of new shows offering more laughter, modernity, relatability and variety, will help us strengthen the connect with our core audiences as well as attract newer audiences to the channel.”

    Varun Dhawan: “As SAB’s Happiness Ambassador, I am excited to partner with the channel to spread laughter and joy amongst millions of Indians. Having always enjoyed SAB’s distinctive content, I look forward to its fresh range of shows lined up. This refreshed flavour of comedy from SAB, will certainly kick-start a happiness movement.”

  • Zee Learn CS & compliance exec resigns

    MUMBAI: Zee Learn Limited has intimated the stock exchanges that its company secretary and compliance officer has resigned.

    “This is to inform  you  that Zee Learn CS and compliance executive Hemangi Patil has resigned with effect from 9 June 2017,” Zee Learn chief financial officer Umesh Pradhan stated.

    Till a replacement of the company secretary and compliance officer is appointed, the chief financial officer of the company will be doing the necessary filings with various authorities and stock exchanges, the intimation note stated.

    AlsO Read :

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    Times’ Anuj Katiyar joins BTVi, aims at impactful content & strategic mktg (updated)

  • Two most watched prime time Hindi GEC soaps in 2017

    BENGALURU: Two of the Ekta Kapoor headed BalajiTelefims Limited soaps on competing networks and channels were the most watched primetime programmes during the first 22 weeks of calendar year 2017. One is a supernatural drama series and the other a family soap. This paper is based on the analysis of Broadcast Audience Research Council of India (BARC) ratings data from the weekly list of top five programmes in the Hindi GEC (HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals); Hindi GEC – Rural (HSM (Rural) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals); and the Hindi GEC – Urban (HSM (Urban) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals) spaces.

    Naagin 2, on Network 18’s flagship Hindi GEC Colors, has been present in BARC’s weekly list of top 5 five Hindi GEC programmes during all the first 22 weeks of 2017, as was KumkumBhagya on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV.  Both the programmes were continuations from 2016.

    Naagin 2 started off at the top of the charts right from the first week of 2017 as far as the Hindi GEC (Urban+Rural) genre is concerned.Naagin 2 was ranked first for 13 of the first 22 weeks of 2017, second for 8 of the first 22 weeks of 2017 and third for one week of 2017. However, with the onset of the tenth edition of the Indian Premier League (IPL 10 or IPL 2017), the programme seems to have lost some of its sheen on the viewership numbers front. The programme has garnered combined weekly impressions (CWI) of 252.084 million impressions (sums) during the first 22 weeks of 2017 in the Hindi GEC (Urban+Rural) genre.

    Naagin 2 is also aired on Network 18’s second Hindi GEC Rishtey. On Rishtey, Naagin 2 was present for 8 of the first 22 weeks of 2017 in the weekly list of top five Hindi GEC (Urban+Rural) programmes at ranks 3, 4 and 5 on different weeks. On Rishtey, Naagin 2 had CWI of 75.340 million impressions while it was present in the top 5 Hindi GEC (Urban+Rural) genre. It must be noted that the actual sum of all the weekly impressions garnered by Naagin 2 were much higher if the weekly impressions of all the weeks during which it was aired on Rishtey are taken into accont.

    KumkumBhagya started sedately in week 1 of 2017, and it has generally shown slowly increasing viewership growth, during the first 22 weeks of 2017, even during the weeks that IPL 10 was aired. The programme garnered CWI of 242.145 million during the first of 2017 in the Hindi GEC(Urban+Rural) market. KumkumBhagya was ranked 1 for seven of the first 22 weeks of 2017, second for 11 of the first 22 weeks of 2017, third and fifth once each and fourth twice during the first 22 weeks of 2017.

    Please refer to the figure below:

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    Naagin 2 was also the most watched programme in the weekly lists of the Top 5 Hindi GEC – Rural and Hindi GEC – Urban programmes during the first 22 weeks of 2017. It was present in the top five  programmes for the Hindi GEC Rural market for 16 of the first 22 weeks of 2017, with a total presence of 20 ranks across both of Network 18’s Hindi GEC channels – Colors as well as Rishtey.

    Naagin 2 was present in all the weekly list of the top 5 Hindi GEC – Urban programmes during all the first 22 weeks of 2017. It was ranked one for 18 of first 22 weeks, second and fourth for one week each and third for two weeks during the first 22 weeks of 2017.

    KumkumBhagya was present in the weekly lists of the Top 5 Hindi GEC – Rural programmes during 13 of first 22 weeks of 2017. It was ranked first and third for one week each, fourth for four weeks and fifth for seven weeks during the first 22 weeks of 2017. The programme was the third most watched Hindi GEC programme in the Hindi GEC – Rural space, after Naagin 2 and Balaveer on Sony Pictures Network India (SPN) channel Sony Pal

    KumkumBhagya was lapped up by Hindi GEC – Urban market- it was present in the weekly list of top 5 Hindi GEC Urban during all the first 22 weeks of 2017. It was ranked first for 4 weeks, second for five weeks, third for six weeks and fourth for seven weeks during the first 22 weeks of 2017.