ITV

Category: GECs

  • Zee TV reinforces its brand philosophy Aaj Likhenge Kal with author Rashmi Bansal’s ‘Touch the Sky’

    Zee TV reinforces its brand philosophy Aaj Likhenge Kal with author Rashmi Bansal’s ‘Touch the Sky’

    Bringing its audiences content that drives the great Indian middle class to take charge of their destiny and curate an extraordinary future, Zee TV’s brand philosophy, Aaj Likhenge Kal has been creating waves across the country. Through its latest offerings such as Detective Didi, Aap Ke Aa Jaane Se and Kaleerein where the protagonists break self-imposed and societal shackles to forge towards a better tomorrow, Aaj Likhenge Kal has distinctly emerged as a strong content mantra for Zee TV. Further reinforcing this brand philosophy and taking it beyond television frontiers into the lives of its viewers in the form of literature, Zee TV associates with popular author Rashmi Bansal for her new book ‘Touch the Sky’.  Bringing inspiring accounts of women across India who are writing their own destiny, the book was released in Mumbai by Zee TV actors Manasi Salvi,Karan Jotwani, Sahil Uppal and India’s leading celebrity nutritionist Rujuta Divekar

    Touch the Sky is a tribute to the courage and confidence of the Indian woman, from Korba to Kashmir. Be it the 60 year old lady who runs a shelter home supported by a home made pizza business or the blind girl who found a meaning to life through friends made across the globe over the internet. Be it the woman diagnosed HIV positive in the course of her pregnancy who mustered the courage to deliver and live happily with her son or the 5 girls from the remote village of Hutup who chose to kick over cook, in each personal triumph lies a larger story. Of boldness, of transformation. Of women rising to take their place in the sun. 

    Featuring the accounts of strong women like the Yuwa Girls, Usha Choudhary, Meena Lahre, Chhaya Solanki, Rabiya Khan, Shital Bhatkar, Sushma Bhadu, Aditi Gupta, Hafiza Khan, Swati Karwa, Jyoti Dhawale, Sanam Karunakar, Padma Srinivasan, Apeksha Shah and Bhavana Issar, the book is an extension of Zee TV’s brand philosophy Aaj Likhenge Kal. 

    Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “Ever since we freshly articulated our brand philosophy in October, Aaj Likhenge Kal has resonated strongly with our audiences. With the core grain of our content reflecting this ideology, we are now happy to amplify the message through any medium – be it TV, films, digital or books. The premise of Rashmi Bansal’s latest book ‘Touch the Sky’ is in beautiful sync with Aaj Likhenge Kal. The idea is to encourage readers through stories of seemingly ordinary individuals who, with their progressive thinking and courage, changed the course of their destiny. Through ‘Touch the Sky’ we want to highlight that every person, man or woman, has the power to envision and reach out to their own destination on the foundation of self-belief, creating an impact not only on their own future but also on the world.”

    Author of Touch the Sky, Rashmi Bansal said, “Thank you to the Zee TV team for conceiving the idea and putting their faith in me, to bring it to life. The channel’s philosophy, Aaj Likhenge Kal, is a complete reflection of the message that my book ‘Touch the Sky’ attempts to convey to readers. Touch the Sky is a compilation of stories featuring strong and independent women as they discover the true essence and definition of shakti. It is an ode to women who overcame the odds. What kind of odds? All the stuff women face… silently, without protest. Samaaj ka daayra. Beti hone ke bandhan. Family ki rok tok. It is about their incredible journey and how they emerge as heroes by merely standing up for what they believe in.”

    Rashmi Bansal’s ‘Touch the Sky’ emulating the Aaj Likhenge Kal brand promise will be available for purchase starting 29th January 2018 in book stores close to you!!

  • Eleven years on, ‘Bigg Boss’ still bankable as ever

    Eleven years on, ‘Bigg Boss’ still bankable as ever

    MUMBAI: Ever since its launch more than a decade ago, reality show Bigg Boss has never failed to be an entertainment proposition for audiences. The first edition, with Arshad Warsi as the host on Sony Entertainment Television, saw a TRP rating of 2.72. After shifting to Colors for the next 10 years, it got the highest TRP rating of 6.99.

    Bigg Boss 11 got a rating of 6.35 TRPs and the finale garnered 8.93 TRPs. This year, the show was also streamed on the Viacom18’s OTT app Voot, giving it a big boost in terms of views. A large chunk of the app’s viewers were hooked to the reality show. Those who couldn’t catch the live show, had the option of watching it on MTV or Voot (where it was available the next day).

    Season four and 11 have been the series with the highest ratings and both had Salman Khan as host. Season four got 5.10 TRPs and 6.90 during the finale. There was a struggle to keep viewers hooked in season 8. Starting off with 5.65 TRPs, it nosedived to between 3.72 and 3.42 TRPs when Farah Khan hosted the show for a few episodes. The finale then got back to 6.14 TRPs.

    Reports state that about Rs 4-5 crore is spent per episode, and it is the most expensive show for Colors. In a media report, Viacom18 COO Raj Nayak stated that renewals have been on a 12-15 per cent increase and spot buys for advertisements are being given at the rate of Rs 3-4 lakh per second.

    Season nine saw record low ratings when Prince Narula was the winner. The tenth season saw a good spike, most likely due to the addition of commoners in the show and Manveer Gurjar was the winner. It got average  TRP ratings of 3.54.

    Bigg Boss 11 was watched by more than 151 million viewers in the first four weeks of its launch and the finale garnered 10.6 million impressions with 3.9 TVRs making it the highest ever viewership for any episode of non-fiction or reality show across Hindi GECs in the last one year.

    Though Colors has time and again proved its mettle, we must see how long it can sustain the Bigg Boss phenomenon raging through India.

    Also read: 

    What viewers say about Bigg Boss: Chrome DM survey

    Viacom18’s social expt ‘Bigg Boss’ has ‘Super Bowl’-like fandom, says Raj Nayak, Salman to play ‘peacemaker’

    “You call ‘Bigg Boss’ scripted or non-scripted you will end up watching it”- Abhishek Rege

     

  • Swami Ramdev: Ek Sangharsh set to inspire you starting february 12 only on Discovery JEET

    Swami Ramdev: Ek Sangharsh set to inspire you starting february 12 only on Discovery JEET

    Discovery JEET, the eagerly awaited new entertainment channel from Discovery India with meaningful content spanning biopics, historicals, crime and comedy, is all set to showcase Swami Ramdev’s never seen before inspirational life journey starting February 12, 2018 every weekday at 8:30 pm. Swami Ramdev is popular across the length and breadth of the country and beyond but little is known about his background. Where did he come from? What are his origins? What was his journey? In this official biopic, shot on locations in Rajasthan, Haridwar and Mumbai, Discovery JEET will narrate the Swami Baba Ramdev’s life story, from his start as a poor farmer’s son to becoming a national icon. Co-Produced by Ajay Devgn FFlims and Watergate Production, Swami Ramdev’s life is symbolic of ‘Hai Mumkin’ attitude which forms the bedrock of Discovery JEET’s programming philosophy. 

    “Swami Ramdev’s life arc – with its many ups and downs – is an inspirational story of an individual winning against all odds, the exact thesis of Discovery JEET, launching Feb 12th,” said, Karan Bajaj, Sr. Vice President & General Manager – South Asia, Discovery Communications India. “Our writers’ team first met Swami Ramdev for a 1-hour show, and then we realized that his life cannot be captured in such a short series. The result is an epic bio pic spanning 85 episodes which we believe will capture the hearts and minds of our target audience across the country.”

     “I am humbled that Discovery JEET has made a television series on my life. I was initially not keen to open-up my life for a television series but Discovery JEET’s philosophy of ‘Hai Mumkin’ attracted my attention,” said, Swami Ramdev. “My life has not been an easy ride, I have faced ‘sangarsh’ all along and the bio pic traces the sequence of events as they emerged.  I want to give a message to all countrymen – never give up, life will offer its challenges but if you are up to it, day in and day out, then nothing can stop you from succeeding.”

    Acharya Balkrishna, said, “We receive millions of requests from curious followers wanting to know more about Swami Ramdev’s life. I am delighted that their wish has been granted and a larger-than-life life bio pic is being showcased on Discovery JEET. I hope and pray that people across the country imbibe and get inspired from the life of a living legend.”

    Swami Ramdev: Ek Sangharsh’s trailer and TV campaign have generated immense interest on the social and have raked up an impressive 25 million plus views across YouTube and Facebook. 

    Discovery JEET will launch with highest ever distribution, of more than 100 million households, in the history of GECs in India.  The channel will be available on all leading DTH & Cable platforms across the country. With an aim to be India’s first national GEC, Discovery JEET will be available in Hindi, Tamil & Telugu languages. 
    Discovery Communications India (DCIN) has signed Netflix as the exclusive global OTT platform partner for the content of Discovery JEET.  The deal will ensure that Discovery JEET’s marquee content, with English subtitles, will be available to audiences in more than 190 countries world-wide. Netflix communities globally will be able to binge-watch each series after it is aired on the Discovery JEET channel in India. 

  • Sony to launch Marathi GEC

    Sony to launch Marathi GEC

    MUMBAI: Sony Entertainment Television (SET) is prepping up to launch a new regional language general entertainment channel Sony Marathi. Sony’s Ajay Bhalwankar will lead the channel, according to a source at SET.

    The channel is at the development stage and the company is building the team by hiring more employees for the new channel. The launch date has not been announced yet but the channel is likely to make its debut after March, said another source.

    Sony is seeking to tap diverse regions of the country by expanding its offerings with a variety of content and by expanding its channel library. Sony Marathi will be the network’s second regional channel after Sony AATH, its regional channel.

    SET had brought Bhalwankar on board as chief creative director in April 2014 to provide creative leadership and direction for SET and lead the programming and on-air production teams. The new channel will run under Bhalwankar guidance.

    Recently, the good times have been rolling for Marathi channels as they are attracting good viewership. The Marathi GECs in the market that currently are doing well are Colors Marathi, Zee Marathi and Star Pravah. The genre has surprisingly turned out some of the most viewed channels in the television space. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership was 594 million impressions, an increase of 145 per cent in the weeks compared.

    Currently, Sony Pictures Networks India has SET, Sony SAB, Sony AATH, Sony TV HD, Sony SAB HD and Sony Pal in the GEC genre.

    Also Read:

    ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

    Man Jit Singh, Andy Kaplan to depart Sony Pictures following restructure

    ‘Porus’ launched as ‘Digvijaya’ in Sri Lanka

    Sports fans power 35-40% of traffic on SonyLiv

  • Amit Mistry and Ami Trivedi to essay the role of the very entertaining desais’ in ‘Saat Pheron Ki Hera Pherie’

    Amit Mistry and Ami Trivedi to essay the role of the very entertaining desais’ in ‘Saat Pheron Ki Hera Pherie’

    Sony SAB’s upcoming show Saat Pheron Ki Hera Pherie is a laugh-a-riot which uses  the diversity between two generations and their relationship with their wives to keep the audience entertained.  The show brings together for the first time on television two fine actors  Amit Mistry and Ami Trivedi. They will play a married couple who are always at loggerheads to ascertain their dominance in the relationship.  

    The versatile Amit Mistry plays the character of Parimal Desai who is in his mid-thirties and works as manager in a broking firm. He is so glued to his work that even his blood pressure rises and falls with the sensex! Parimal is a henpecked husband and never dares to contradict his wife. His wife, Rupal is quite spendthrift and Parimal has taken loans for everything possible for her. 

    Rupal, played by the talented Ami Trivedi, is married to the quintessential middle-class Parimal. She loves to control her husband and enjoys to show-off. A fickle minded person, she constantly changes her hobbies and businesses like her clothes. Even her close friends are not spared and she enjoys critiquing them. Rupal is a terrible cook but helpless Parimal does not have the courage to complain. Skilled at convincing people, she is extremely self-centred.

    Elaborating on his character, Amit Mistry said, “I am privileged to be working on a show with stalwarts like Shekharji. Comedy is my favorite genre and I am thoroughly enjoying playing this fresh role of Parimal Desai. I am quite confident that the audiences will identify with my amusing situations and have an entertaining time.”

     Ami Trivedi who is thrilled to be a part of the show said, “ I am happy coming back to Sony SAB after a long gap. The show is a fun story and a family show which everyone will enjoy watching together. My character Rupal is a no-mischief person and it is her attitude towards her husband  makes the show full of comic situations. “

  • Not relying on movies to garner Jeet’s viewership: Karan Bajaj

    Not relying on movies to garner Jeet’s viewership: Karan Bajaj

    MUMBAI: After entertaining the Indian audience for over 20 years with world-class documentaries on food, science, survival and more, Discovery Communications India (DCIN) is all set to entertain Indians with its general entertainment channel (GEC) Jeet. Slated to launch on 12 February 2018, Jeet’s differentiated content philosophy has enabled the channel to get various brands on board as advertisers and achieve its pre-launch inventory sales targets. The channel has sold out its entire Q1 inventory for advertisers.

    Brands such as Reckitt Benckiser, Hindustan Unilever Ltd, Marico, Mondelez International, Johnson and Johnson, Yellow Diamond and Quickheal have come on board.

    DCIN, which will launch the channel with distribution to more than 100 million households in the country, has already signed Netflix as the exclusive global OTT platform. The shows on Jeet will be available on Netflix one month after the first airing.

    Jeet is aiming to break the clutter in the Hindi GEC arena riding on purpose-driven entertainment content. The channel will launch with five hours of programming band daily out of which three hours will be bespoke, ground-up original programming built on the thesis of underdog winning.  With an aim to be India’s first national GEC, Discovery Jeet will be available in Hindi, Tamil and Telugu. The channel does not intend to add more regional languages anytime soon.

    Discovery Communications India senior VP and GM (South Asia) Karan Bajaj said that although the channel would initially have only two hours of original weekend programming, the network would look at increasing or decreasing the library depending on the audience reception.

    At a press briefing in DCIN’s offices in Mumbai yesterday, Bajaj mentioned that the channel did not plan on premiering movies as they didn’t feel the need to bank on films to get viewership. The team is optimistic about its strong line-up of shows.

    The network has been doing a test run for Jeet from 1 February on DTH platform Tata Sky. The channel is available for viewers on channel number 155.

    The uplinking of the channel is done from Singapore. All the content feed is sent there before the show is finally telecasted across India.

    Discovery Jeet will be made available for viewers in Standard and High Definition feed. During the launch, almost 120 million households will be able to see Discovery Jeet as a part of their Discovery Communication network pack on DTH platforms.

    Bajaj emphasised that there would be more content and less ads in Q1 in order to build a following for the content before deciding to increase the ad inventory.

    DCIN’s business model has changed from foreign content to now local mass targeted content. The network that aired international documentaries and shows on Discovery Channel, TLC, Animal Planet, TLC, etc will now focus majorly on Indian originated content for the masses.

    The channel has taken a very unique marketing approach in order to promote the shows. The marketing for all show on the channel will be very regional and will vary geographically. For instance, a show that is based in Punjab will be majorly advertised in the region as opposed to another show on the channel where the story is based on Tamilians.

    With Discovery Kids all set to air Little Singham starting March and Jeet in its last leg of launch, Bajaj is highly optimistic about both the channels. He believes that Discovery Kids and Discovery Jeet will become prime properties of the network that will drive maximum viewership and ratings for the network.

    Also Read :

    Discovery Jeet gears up for Feb 12 launch

    Discovery India ties-up with Reliance Animation to produce kids IP

    Discovery Jeet signs content deal with Netflix

    Discovery launching Hindi GEC in Q4, re-brands ID as Discovery Jeet

  • Jeet draws first blood in GEC showdown

    Jeet draws first blood in GEC showdown

    MUMBAI: After entertaining the Indian audience for more than 20 years with world-class documentaries on food, science, survival and more, Discovery Communications India (DCIN) is all set to entertain Indians with its general entertainment channel (GEC) Jeet. Slated to launch on 12 February 2018, the channel is already earning rave reviews for its content. The channel, which will launch with distribution to more than 100 million households in India, has already signed Netflix as the exclusive global OTT platform and has added another feather to its cap a week prior to its launch. The company has announced unprecedented consumer engagement for the entertainment domain with content trailers of Jeet achieving record high completion rate of 65 per cent on YouTube and 40 per cent on Facebook, more than double the industry benchmark of 30 per cent completion rate on YouTube and 20 per cent on Facebook.

    According to DCIN’s release, Jeet’s content-led trailers have cumulatively delivered more than 300 million impressions, more than 100 million views in just over of 2 weeks on YouTube and Facebook. The two trailers of 21 Sarfarosh and Swami Ramdev Ek Sangharsh have crossed 50 million views on YouTube and Facebook.

    This week, Discovery JEET will release another 100 plus pieces of digital content with an aim to further intensify its reach on digital and give consumers a glimpse of the range of content on offer.

    Jeet’s differentiated content philosophy has found many natural partners and helped achieve pre-launch inventory sales targets. The channel’s brand-led partnership approach has seen multiple brands from major conglomerates, including Reckitt Benckiser, Hindustan Unilever Ltd, Marico, Mondelez International, Johnson and Johnson, Yellow Diamond and Quickheal come on board even before the launch.

    “We started speaking about entertaining and inspiring content in all our sales pitches a while ago, but the moment we started showcasing rushes of our shows to advertisers, the response started to change dramatically as they were able to experience Discovery Jeet’s line-up of dramatic, compelling stories of real, relatable characters presented in a cinematic, larger than life format,” said DCIN senior VP and GM (South Asia) Karan Bajaj.  “We are enthused with the response that Jeet has been able to garner from the consumers, the advertising community as well as the affiliate partners. We will be dialing up an aggressive marketing campaign even further as we get closer to the launch of the channel.”

    Jeet is aiming to break the clutter in the Hindi GEC arena riding on purpose-driven entertainment content. The channel will launch with five hours of programming band daily out of which three hours will be bespoke, ground-up original programming built on the thesis of the underdog winning.  Jeet will be available in Hindi, Tamil and Telugu.

    Also Read:

    Discovery Jeet gears up for Feb 12 launch

    Discovery India ties-up with Reliance Animation to produce kids IP

  • Shekhar Suman and Swati Shah back on TV in Sony SAB’s new show ‘Saath Phero Ki Hera Pherie’

    Shekhar Suman and Swati Shah back on TV in Sony SAB’s new show ‘Saath Phero Ki Hera Pherie’

    High on the success of its last show, Sony SAB launches yet another hilarious offering!

    Presenting ‘Saath Phero Ki Hera Pherie ‘- is a hilarious story of two married couples and their journey to understand if there is anything called as an happy marriage. The show brings back television megastar Shekhar Suman as the male lead and playing his wife is popular actress Swati Shah.

    Bhupi Tandon played by veteran actor Shekhar Suman is a fifty year old man and has old-fashioned beliefs of a stereotyped Indian male. He is extremely chauvinistic, believes that the Man is the boss of the house and all wives should be dominated. In spite of this attitude, he is good hearted and cares for his family but fails to express his love. A travel agent by profession, Bhupi is a singer at heart. Though he is flamboyant Punjabi he believes in saving rather than spending.

    On the other hand, his wife Neetu Tandon played by the versatile Swati Shah is a doting wife and mother. She thinks ‘pati ke charano mein hi patni ka swarg hota hai’. An excellent cook, she enjoys cooking and sharing it with her neighbours and keeps very bizarre ‘vrats’ all days of the week. She represents the typical Indian housewife of the 80’s who believes that her pati is her Parameshwar.

    Speaking on this new beginning, Shekhar Suman said, “I am coming back to the genre of comedy after a long hiatus. However, I am very privileged to be working with such a great team and Sony SAB. I hope through Bhupi Tandon I can win the love and support of audiences all over India.”

    Commenting about her role, Swati Shah said, “Playing Neetu is a fantastic experience. She is a woman with ritualistic beliefs but her innocence will definitely make all women identify with her. It is a great honor for me to be working alongside Shekhar ji in the show.”

  • Zee TV questions why a bride should have to enrol in a grooming school and change herself before she gets married through its new offering ‘Kaleerein’

    Zee TV questions why a bride should have to enrol in a grooming school and change herself before she gets married through its new offering ‘Kaleerein’

    It’s said that marriage is not a destination but a journey two people set out on together. It is all about finding perfections in each other’s imperfections rather than getting your partner to change as per your own personal preferences. So, then why should a girl change herself or portray herself to be someone she is not, only to land a suitable match in the marriage market? If the foundations of your rishtaa are laid by saying that you can swing a party for 15 guests at home at a 1-hour-notice or by claiming that you are proficient at 19 different cuisines (when you can barely cook to save your life!) or pretending that you don’t wear western outfits or that you have no career aspirations and are content with just tending to the upkeep of the entire sasuraal, you are just setting yourself up for failure. Drawing insights from this concept, Zee TV is all set to launch a new fiction offering, Kaleerien – the story of Meera, a small-town girl from Punjab, who chooses to assert her individuality against the reality of bride grooming schools that are mushrooming all over Punjab; schools that prescribe a bucket-list of must-have qualities for a bride to land the perfect groom. A free-spirited girl who wants to live life on her own terms, Meera values her uniqueness and is in search of a suitor who will accept her for the person she truly is. In keeping with its brand philosophy – Aaj Likhenge Kal, Zee TV, through Kaleerein, continues to provide a glimpse into the life and aspirations of the common man and the stereotypes they break to shape an extraordinary tomorrow. Kaleerein is co-produced by Nikhil Sinha and Priya Mishra of Triangle Films and will go on air starting 5th February 2018 and air every Monday to Friday at 7:30 pm on Zee TV.

    Making her debut as the effervescent Meera will be debutante Aditi Sharma while popular actor Arjit Taneja will be seen as the male protagonist in the show.

    Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “We started 2018 on a high note with the launch of Aap Ke Aa Jaane Se, a mature, unconventional love story that has been received well by audiences. Keeping the momentum going and upping the ante on entertainment, we are excited to bring our audiences another progressive concept that is in keeping with our brand philosophy Aaj Likhenge Kal. The most basic question our show Kaleerein throws up is – does a woman need to change or acquire specific attributes in order to find a suitable match and enter the institution of marriage? If a man doesn’t need to undergo any form of grooming to be a bridegroom, why are we commoditizing brides through bride grooming schools? Meera’s intriguing story will highlight how getting married to an ‘ideal’ groom is the beginning of a new and very crucial chapter in a woman’s life that should be built on the foundation of transparency and mutual understanding rather than pretense and hard-sell. The message we wish to put out there is that that the institution of marriage should not come with a tag of ‘demands’ for a bride but should signify ‘freedom’ and ‘happiness’. Girls all over the world should not have to change themselves in order to find their perfect match. Through the show, we urge young brides to take charge of their destiny and find a groom of their liking who accepts them for who they are and not for who they are forced to become.”

    Triangle Film Productions, Co- producer, Priya Mishra said, “Marriage is undoubtedly the most sacred bond shared between two individuals; it is based on love, trust and honesty. Every girl dreams of having a perfect married life. This inadvertently pushes them to make many sacrifices and adjustments as they starts a new chapter in their life. But that does not mean that she needs to change everything she stands for and believes in to become the perfect wife. Kaleerein, through its light-hearted narrative, analyses societal pressures put on women to change themselves in order to bag the perfect groom. The show will showcase Meera’s approach to various situations from a very different lens and how she handles the pressures put on her to get married.  We have consciously named the show Kaleerein because it signifies good wishes and a happy beginning for a bride and not a ploy to rob her of her identity. This show is our first outing with Zee TV and we are looking forward to a great start to our association.”

    Actor Aditi Sharma who essays the lead role of Meera said, “In our country, girls are expected to groom themselves and imbibe ‘expected’ qualities and skills before they embark on this new journey with their man. Meera stands out from the rest because she refuses to lose her identity in this whirlpool of societal pressures surrounding marriage. Meera’s character is very real; she is the modern millennial Indian woman who doesn’t wish to conform to the stencil of the perfect Indian bride, refusing to put up an act that will impress the ideal suitors.  These ideologies resonate very strongly with me because, just like her, I too believe in living life on my own terms without giving in to societal pressure. Meera’s independent and individualistic demeanour are what attracted me to Kaleerein, and I hope that I am able to drive positive change in the viewers’ mindsets.”

    Actor Arjit Taneja who essays the role of Vivaan said, “Kaleerein offers a very important perspective about marriage and the pressures women deal with while their families are on the lookout for the perfect groom. My character, Vivaan, is an NRI hailing from Punjab who has certain expectations from his life partner and wants his wife to meet them. A shrewd businessman, Vivaan’s character is very intriguing and quite different from the roles I have played in the past. I am looking forward to this exciting experience and hope that the audience will accept me in this new endeavor.”

    As Meera dodges the hullabaloo surrounding marriage and faces many predicaments and dilemmas, will she be able to defy stereotypes and find a suitable groom for herself who loves her for the person she is?

  • COLORS’ Shakti…Astitva ke Ehsaas Ki conquers the Top 5 slot

    COLORS’ Shakti…Astitva ke Ehsaas Ki conquers the Top 5 slot

    As weekly traditions follows, the BARC ratings for the week gone by are out! COLORS’ social drama Shakti… Astitva Ke Ehsaas Ki has charged into the Top 5 Program list. The show’s path breaking concept is one of the key reasons for the success of the riveting series. On screen for over 2 years now, Shakti… Astitva Ke Eshaas Ki has managed to conquer the imagination of audiences across the country. Bringing alive a concept that breaks all stereotypes, the story revolves around the life of a transgender, Soumya, beautifully portrayed by Rubina Dilaik and her better half Harman played by Vivian DSena.

    Commenting on the success of the show, Rubina Dilaik said, “Shakti… Astitva Ke Ehsaas Kii, will always be one of the first shows to start a revolution of bold concepts on Indian television. The trials and tribulations of a kinnar has been beautifully shown along with a heart-warming storyline. Saumya’s character in no time has been accepted by the audience because the show managed to mirror the harsh realities of the society we live in. And I am glad to have been able to sustain that love and relatability. It’s surely one of the most special character and it’s overwhelming to see the ever growing positive response of the audience. I would like to thank everyone who has made this so special. “

    Vivian Dsena added, “Shakti… Astitva Ke Ehsaas Ki has always echoed a very powerful social message, and it’s a delight to see the love we have received till now. It was our faith in such a path breaking concept that has helped reach where we are. We all hope to live up to the expectation of each and every person who has been a part of this outstanding journey, we only hope to grow from here.”

    In a recent episode, Maharani was seen holding Preeto and Soumya at gunpoint, threatening to kill Preeto, while the rest of the family remained unconscious. Harman chases her, with Maharani fleeing from the house and they reach a cliff where Maharani tries to kill Harman.