Category: GECs

  • Surya Food Agro begins testing of news, GEC channels

    Surya Food Agro begins testing of news, GEC channels

    MUMBAI: The general entertainment channel (GEC) space is growing bigger and tougher with the addition of a new player soon. FMCG major Surya Food Agro had announced in 2016 that it wanted to enter the news space with the channel Surya Samachar. Now, the company is looking to foray into the GEC space for the Hindi masses.

    Both channels are currently in the testing phase and are likely to be launched soon. The Ministry of Information and Broadcasting’s list of permitted private satellite TV channels shows Surya Samachar and Surya Sagar Entertainment among them. The entertainment channel will show dramas, Hindi movies and reality shows.

    Surya Samachar, the Hindi free-to-air (FTA) news channel, started its test transmission from 27 March 2018. Both channels are being beamed off INSAT4A at 83 degrees east and will be available on all major cable TV and pay DTH services.

    The most recent addition to the GEC sector was Discovery Networks’ Jeet with its differentiated purpose-driven content. There is no dearth of FTA entertainment channels either with all the big networks having their presence with Star Bharat, Zee Anmol, Rishtey, Sony Pal and Star Utsav.

    In an interaction with Indiantelevision.com earlier, Sab and Max cluster senior EVP and business head Neeraj Vyas highlighted that FTA is a growing investment area. “FTA is a zone which is growing and we are looking at a base between 25-30 million homes now. FreeDish is a very important platform to reach out to masses today,” he said.

    According to Broadcast Audience Research Council data of week 12, Zee Anmol, Sony Pal, Star Utsav and Star Bharat retained their first, second, third and fourth positions with 629562 impressions (000s), 502663 impressions (000s), 451600 impressions (000s) and 376909 impressions (000s) respectively.

    Moreover, Rishtey, Dangal TV, Big Magic, Zee TV and Colors retained their fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 316857 impressions (000s), 257564 impressions (000s), 233288 impressions (000s), 206741 impressions (000s), 157823 impressions (000s) and 144025 impressions (000s).

    FTA channels are in high demand since they cater to a segmented audience. The success of FTA channels is due to DD’s free DTH service FreeDish which has penetrated small towns and rural India. FMCG brands dominate ads on FTA channels with 75-80 per cent of contribution while smartphones, telecom players and two-wheelers have scope too. The channel, if it manages to make a mark, can save advertising cost for PriyaGold and even ensure good reach and revenue with its own channel.

    Also Read :

    Katrina Kaif becomes face of PriyaGold chocolate bar

    Living Foodz to add Tamil feed in FY 18-19

    TLC to target Tamil, Telugu markets

  • Zee, Turner to work independently for subscription revenue

    Zee, Turner to work independently for subscription revenue

    MUMBAI: After nearly two decades of successful collaboration, Zee Entertainment Enterprises (ZEE) and Turner International (Turner) have mutually decided to work independently in order to drive up subscription revenue. ZEE and Turner joined hands back in 2002 to manage distribution and trade marketing for a bouquet of channels in India.

    A release issued jointly stated: “As both parties continue to explore avenues for growth, we jointly take this opportunity to thank our value chain partners to have supported us through our journey.”

    ZEE has presence in over 173 countries and a reach of more than 1.4 billion people around the globe. The media conglomerate is among the largest global content companies across genres, languages and platforms. With its new brand ideology and purpose, ZEE aspires to provide a unified brand experience to consumers across the world by creating extraordinary entertainment and experiences.

    Turner Asia Pacific is the parent company of Turner International India, which operates 63 channels in 13 languages in 37 countries in the region.

  • Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs

    Zee TV’s ‘Ishq Subhan Allah’ year’s second highest weekday fiction launch across GECs

    MUMBAI: Zee TV recently put the spotlight on Triple Talaaq with its new fiction show Ishq Subhan Allah introducing viewers to the turbulent love story of Zara (Eisha Singh) and Kabeer (Adnan Khan) – an Islamic couple dealing with the issue first-hand. Raising pertinent questions about women having a say in the system of divorce and sending out a strong message of women’s empowerment, the show opened with 8460 impressions (‘000s) in HSM and 5346 impressions (‘000s) in Urban markets. This milestone opening gives the show the leadership position in the 10pm slot and the pedestal of being the second highest opening weekday fiction show of the financial year amongst pay Hindi GECs, second only to Zee TV’s Kundali Bhagya that had opened with 5796 impressions (‘000s) @ HSM- Urban in its launch week.  

    Commenting on the ratings, Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “In keeping with our brand philosophy Aaj likhenge Kal, it is our constant endeavor to present viewers with progressive stories that are not only entertaining but also provoke them into thinking differently, get inspired, take charge of their destiny and work towards an extraordinary future. With Ishq Subhan Allah, we bring audiences the love story of a Muslim couple where the man and woman beg to differ on matters of interpreting and applying religion to their daily lives. We have dwelled into the issue of Triple Talaaq which was never spoken about in a prime-time fiction show. The response that the show has received in its opening week stands testimony to the the universal applause and the warm welcome given to the show by Indian audiences.”

    Year 2018 has started on an upbeat note for Zee TV with each of its fiction launches bringing forth a strong message inspiring the masses to introspect and question prevalent mindsets.  Be it Aapke Aa Jane Se that questioned whether an older woman needs a license to love a younger man or Kaleerein that highlighted the sad reality of Indian society expecting women to change for marriage,  each of the channel’s new propositions have resonated very strongly with the great Indian middle class. With the all-round acceptance of the path-breaking Ishq Subhan Allah, Zee TV sure seems to be leveraging the strong brand equity it has built in the Muslim social drama space that it pioneered with the immensely successful Qubool Hai that ran into three glorious seasons.  

  • GST relief for media industry in the offing?

    GST relief for media industry in the offing?

    NEW DELHI: There may be some relief for the media industry for certain segments in the offing relating to goods and services tax (GST) with the government open to reviewing certain norms.

    According to government sources, petitions from the media and entertainment industry has moved the government to review norms relating to sponsorship services by corporates and other bodies where reverse charge mechanism was not allowed.

    Reverse charge mechanism (RCM), which is one of the contentious issues raised late last year by some of the TV channels, has now been suspended until 30 June 2018 according to the sources.  The government is also looking at instituting a group of ministers (GoM) to look into RCM and its relevance in GST.

    GST, which was welcomed by most sections of the Indian business, has, however, resulted in increased paperwork and spends on manpower for most media companies.

    Earlier, it had been envisaged that GST — dubbed as one nation, one tax by the PM Modi government — would reduce the taxation burden on corporate houses and reduce multiplicity of taxes. It had also been envisaged that taxation on entertainment, cable and DTH services would come down under the GST regime as the entertainment tax levied by states would be subsumed in the GST.

    However, after GST was rolled out from April 2018, most companies,  including those in the media and entertainment sector, realised that GST compliance came with a price and, subsequently, a few states like Punjab have gone on to levy entertainment tax, which, in a way, has neutralised many of the benefits of GST.

    Also Read :

    GST: TV prod biz bemoans lack of clarity and increased paperwork

    Under GST, taxes on cable, DTH & entertainment services to come down

    GST on set-top boxes & optic fibre down to 18%

  • Sony gamifies ‘Dus ka Dum’ with dedicated app

    Sony gamifies ‘Dus ka Dum’ with dedicated app

    MUMBAI: After a successful season of Kaun Banega Crorepati (KBC), Sony Pictures Network is reviving Dus Ka Dum, another big reality show with superstar Salman Khan. The show is coming back on air for its third season after 2009. Since its initial airing, the entertainment landscape has changed dramatically. The show now has the opportunity to leverage the power of digital.

    Dus Ka Dum is getting its own game application on Sony Liv, the network’s digital platform that will go live from 18 March 2018. The show will launch on 4 June 2018 at the 9 pm time slot, twice a week.

    With interaction with users one of its primary goals, the app will challenge the participants’ power of observation about India and its people in separate phases like a survey leading up to the auditions and play along once the show is on air. Sony Entertainment Television SVP and head insights and programming strategy Amogh Dusad said, “As long as the audiences keep on answering the questions, the level will increase and they will earn points. The more points an individual scores, the closer they are to auditions.” Selections will be at random from amongst the top-scoring people.

    After downloading the app, users will have to answer simple questions, reflecting on their life, relationships, experiences, opinions and much more. These questions will be customised and gamified across 40 levels. The app will bring alive the show host Salman Khan via special fun video messages and give users an opportunity to record a ‘velfie’ (video selfie) with him.

    In the previous season, the channel had a difficult time in surveying because everything was done physically and the hope is that digital will take it to greater heights this time.

    The meteoric rise in smartphone usage is leading to profound changes in how consumers today engage with content across multiple screens. There are 780 million television viewers and 359 million total number of smartphone users in India at present. It remains to be seen whether Sony can really unleash the power of 10.

    Also Read :

    Salman Khan takes Sony to 3rd spot

    ‘Porus’ finds an audience in more countries

  • BARC week 10: Star Bharat leads Hindi GECs (U+R)

    BARC week 10: Star Bharat leads Hindi GECs (U+R)

    MUMBAI: Star Bharat retained its numero uno position in Hindi GEC (U+R) markets after a gap of one week by dethroning last week’s leader Sony Pal in week 10 of Broadcast Audience Research Council (BARC) all-India data. Sony Pal moved to the third slot while Zee Anmol moved to the second slot, from the third, slot this week in Hindi GEC (U+R) markets. Zee TV also jumped ahead and was in fourth position pushing Star Utsav to the fifth position, which was in fourth position last week.

    Star Plus moved out of the top-10 list in the Hindi GEC rural market and Sony Entertainment Television (SET) marked its presence in the tenth position in week 10. Zee TV also moved up from seventh to sixth position.

    In Hindi GEC urban markets, Zee TV climbed to the fourth slot to the second slot in week 10 with a significant increase in impressions. Colors retained its leadership but Star Plus was pushed down to the sixth position from third and Star Bharat pushed to the third slot this week from its second position. &TV entered the list in the tenth position in the Hindi GEC urban category by pushing Rishtey out. SET has also shown an improvement this week by jumping to the fourth position as compared to the last week.

    Hindi GEC (U+R)

    Star Bharat topped the chart with 777256 impressions (000s) while Zee Anmol grabbed the second slot with 709090 impressions (000s) in week 10 of BARC data. Week 9’s leader Sony Pal was pushed to the third position with 699325 impressions (000s). Zee TV climbed to the fourth slot this week from fifth in the previous week of BARC data.

    Star Utsav garnered the fifth position with 561584 impressions (000s). Colors retained its sixth place with 526717 impressions (000s).

    SET jumped two slots to the seventh position with 469141 impressions (000s). Rishtey retained its eighth slot with 459038 impressions (000s). Star Plus, however, pushed to the ninth slot with 431711 impressions (000s) while Sony Sab retained its tenth position with 404584 impressions (000s).

    public://Hindi GEC U+R.jpg

    Hindi Rural GEC

    Zee Anmol retained its first position with 548084 impressions (000s). Sony Pal, Star Bharat and Star Utsav also retained their second, third and fourth positions with 472534 impressions (000s), 410041 impressions (000s) and 391802 impressions (000s), respectively.

    Rishtey retained its fifth slot with 324771 impressions (000s). Zee TV climbed to the sixth slot with 256280 impressions (000s). Dangal TV was moved to seventh position with 234001 impressions (000s).

    Big Magic retained its eighth position with 200102 impressions (000s) while Colors jumped to ninth position with 139261 impressions (000s). SET entered the top-10 list by coming in at tenth position with 129305 impressions (000s) by pushing Star Plus out of the list.

    public://Hindi GEC Rural.jpg

    Hindi Urban GEC

    In urban GECs, Colors retained its first position with 387455 impressions (000s) whereas Zee TV jumped to the second slot with 384339 impressions (000s) this week from fourth position last week.

    Star Bharat lost a slot and was at the third slot with 367215 impressions (000s). SET, however, moved one position up to fourth position with 339836 impressions (000s).

    Sony SAB jumped to fifth position with 304973 impressions (000s) while Star Plus fell to sixth position with 303196 impressions (000s) from third position last week.

    Sony Pal grabbed the seventh slot with 226790 impressions (000s). Star Utsav and Zee Anmol swapped their positions by grabbing eighth and ninth positions, respectively, with 169781 impressions (000s) and 161006 impressions (000s). &TV entered the list at tenth with 135947 impressions (000s).

    public://Hindi GEC Urban.jpg

    Also Read:

    Viacom’s Colors & Rishtey lead the charts in BARC week 6 

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Zee TV unveils the top 16 contestants of the fourth season of DID Li’l Masters

    Zee TV unveils the top 16 contestants of the fourth season of DID Li’l Masters

    MUMBAI: Zee TV, over the past 25 years, has been at the forefront of providing a platform to the talent of India’s common man and opening up a world of opportunities for the truly deserving. Amongst its home-grown non-fiction formats, Dance India Dance has established itself as one of the biggest talent hunt shows of all times. Giving dance its due respect, Dance India Dance has revolutionized the art form in India, making it a mainstream career choice for millions. After having begun the year entertaining audiences with the superlative talent of India’s young adults, it’s time for the country’s youngest generation to put on their dancing shoes and take center-stage as ‘Amul DID Li’l Masters powered by Lifebuoy’ premiered on Zee TV on 3rd March. A perfect reflection of Zee TV’s core philosophy Aaj Likhenge Kal, the show gives wings to the aspirations of young dance enthusiasts, empowering them to take charge of their destiny and pursue their passion for dance. Having introduced viewers to talent like Faisal Khan, Harpreet, Jeetumoni and Teriya Magar amongst many others, DID Li’l Masters, in its latest season, celebrates the unmatched dancing talent that sets ‘Blockbuster Bacche’ apart from the ordinary, lending them an instant following and a celebrity status. Having aired episodes showcasing the exciting auditions, DID Li’l Masters is all set to reveal its top contestants in the upcoming weekend’s episodes.  The ultimate celebration of dance, DID Li’l Masters airs every Saturday and Sunday at 9 PM only on Zee TV! The show is produced by Essel Vision Productions ltd.

    Like every action-packed season filled with priceless moments, DID Li’l Masters is living up to its promise of being truly dhamakedaar and blockbuster. This time around, it’s not only the blockbuster bacche that will take audiences by storm.  Guiding, coaching and mentoring the little dance prodigies through their journey on the show are two reality TV debutantes who’re making a transition from Bollywood to the small screen.  With everything from critically acclaimed films to widely popular dance numbers under her belt, the gorgeous Chitrangada Singh has floored audiences with her looks, charm, acting prowess and dancing ability. Having cemented his position as a master story-teller and a multi-faceted director, Siddharth Anand will add yet another feather to his cap,  with his debut as judge on the show. Together along with ace choreographer Marzi Pestonji who has been an integral part of the DID family across seasons, they will help the talent strike a perfect balance between dance and drama in their performances. Motivating the kids every step of the way, choreographing their routines and polishing their acts are the show’s skippers Vaishnavi Patil, Tanay Malhara, Jeetumoni Kalita and Bir Radha Sherpa –  each of who have risen from the very same platform. Adding some tongue-in-cheek wit, spontaneity and comic relief to the show are its talented host duo- Jay Bhanushali who continues his association with DID and child comedienne Tamanna who had viewers in splits when she shot to fame on Zee TV’s India’s Best Dramebaaz.

    Zee TV, Deputy Business Head, Deepak Rajadhyaksha said, “With a strong legacy of creating stars out of India’s common man through our varied homegrown non-fiction formats, Zee TV launched Dance India Dance back in 2009. The franchise has only grown ever since and transcended the boundaries of being a mere reality show and changed the landscape of dance in the country, cutting across age groups through its extensions like Li’l Masters and Super Moms.  In fine sync with our brand philosophy Aaj Likhenge Kal, the previous seasons of DID Li’l Masters have enabled young talent in the country to leverage their dancing talent and build an extraordinary future in the field of dance. Through a slew of opportunities and the right kind of exposure, the show has given birth to an all-new breed of young budding dancing superstars who have emerged as names to reckon with in the entertainment fraternity. The new season of DID Li’l Masters celebrates the kind of superlative dancing talent that separates the blockbuster kids from the ordinary and wins them an instant celebrity status. In fact, a Bollywood Blockbuster aura has been created around the new season through all its communication, brand imagery and a season-long Bollywood theme. The format now enables the contestants to perform as solos, duos and groups, exploring and establishing the latest trends, forms and styles in the dance circuit. And, as we welcome this season’s Top 16 contestants, we wish them luck and hope that their dance journey brings them the fame and recognition that they deserve.”

    Commenting on her TV debut as a judge on DID Li’l Masters, Chitrangada Singh said, “Dance has always been my passion and as an actor in our film industry, dance has played a big role in my journey. I think of dance as a form of expression and a medium to tell stories. We’re probably the only culture that manages to beautifully integrate dance into our films and it even takes the story forward, adding its own unique flavor. As judge on DID Li’l Masters, I am looking forward to sharing my knowledge pertaining to the importance of expressions and grace in dance with the contestants, especially the Top 16, as they progress through the season. I am enjoying my stint completely as it has given me an opportunity to experience, first-hand, the amazing pool of talent in our country, the young children whose incredible talent promises to shape our future to build a better tomorrow!”

    Bollywood director Siddharth Anand who has joined the judges’ panel this year said, “On the set of my film, in a way, I also judge talent, and direct them. There, it’s my vision. Here, there’s a creative director with whom I have extensive discussions on what their vision is for the show and what they want to portray. I love the passion that this team has; it matches the passion that I have for my work,” says Siddharth, who has done his homework through extensive workshops of dance.” Speaking of the kind of talent he is looking for in the show, he said, “I will take a holistic approach and will be looking at the stories that they are trying to tell through their dance, expressions, costumes, overall presentation and how well they use the stage. I’ll leave the technicalities to my co-judge Marzi.”

    Ace choreographer Marzi Pestonji further added, “DID Li’l Masters is about etching the future of dance in our country. The show serves as a great medium for budding young talent, honing their skills to become experts in this field. The winners of the show, over the years, have experienced tremendous fame in the industry and achieved new heights in their career. I am thrilled to continue to be a part of this journey and present the next generation of dancing sensations. This season’s contestants truly have what it takes to make the country dance to their tunes!”

    After months of grueling auditions held in every nook and corner of the country, DID Li’l Masters is all set to announce its Blockbuster Top 16 Bacche who will find their training ground with the skippers as they are divided under ‘Tanay Ke Tigers’, ‘Bir Ke Baahubali’, ‘Jitumoni Ke Jaanbaaz’ and ‘Vaishnavi Ke Veer’. While Tanay Ke Tigers ace in dance styles like popping animation with bone breaking, krumping and contemporary, Bir Ke Baahubali shine in freestyle and contemporary, and Jitumoni Ke Jaanbaaz outperform everyone in lyrical hip-hop and freestyle, Vaishnavi Ke Veer excel in Kathak and Bollywood hip-hop. Forming a part of Tanay Ke Tigers are AP Rockers (from Ramtek, Nagpur), Mann R Patel and Amit Delwani (from Morni, Rajkot), Brinda Dahal (from Nepal) and Soorya Sreejith (from Trivandrum). Joining Bir Ke Baahubali are Stacie Valerie Mawrie (from Shillong), Gautam Dance Studio (from Bhubaneshwar), Abhinav Arun (from Kolam) and Tamman Gamnu (from Itanagar). Ready to shake the dance floor through Jitumoni Ke Jaanbaaz are RDA Crew (from Gomia, Jharkhand), Urva Bhavsar (from Ahmedabad), Satyam Rai and Fire Stepper Crew (from Faridabad). And, making their dance dreams come true as Vaishnavi Ke Veer are twins Tanya and Tanisha, Rohan Thapa (Nepal), Beat Boys India (from Indore) and Jiya Thakur (from Hyderabad).

  • Fempowerment Women Achiever’s Award 2018

    Fempowerment Women Achiever’s Award 2018

    MUMBAI: They personify the “beauty” they acquire from their own struggles. They are huge reservoirs of strength, power, talent and yet go untapped. Fempowerment Women Achievers Awards 2018 is back to recognize women and celebrate their achievements. In putting them on the Fempowerment pedestal, the idea is to give them the applause they truly deserve.

    In sync with Zee TV’s philosophy Aaj Likhenge Kal, Fempowerment Women Achiever’s Award 2018 is all set to salute women achievers from all spheres of life, inspiring millions of women across the country to take charge of their destiny, break out of self-imposed shackles and strive towards an extraordinary future.

    Essel Group & ZEE, aptly, Member of Parliament, Rajya Sabha and Chairman, Dr. Subhash Chandra said: “My best wishes for Fempowerment Women Achievers Awards Success. I would like to humbly communicate that in this men’s world (still it is) women have to recognize their own strengths which they possess and they will empower themselves, without any external assistance”.

    Fempowerment is an initiative of Kiren Shrivastav in association with ZEE TV, intending to strengthen, motivate and acknowledge women across the country.

    “It is a one-of-its- kind initiative, inviting the masses directly to nominate the most deserving women for the honours,” says Kiren Shrivastav.

    The vision of empowering women along with its transparent process and a credible Jury make Fempowerment Women Achievers Awards a prestigious awards platform .

    Some of the renowned figures who have been closely associated with Fempowerment are: Subhash Ghai, Ridham Desai (MD of Morgan Stanley India), Mrunalini Deshmukh, Nagesh Kukunoor, Javed Ahmed, Abha Singh, Shrikant Bhasi, Annurag Batra,Swanand Kirkire.

    The previous Fempowerment awards have celebrated the glory of Ms. Priyanka Chopra, Shikha Sharma, Safeena Hussain, Shobha Kapoor, Dipika Pallikal, Ekta Kapoor, Saroj Khan, Chitra Ramakrishna, Zarina Mehta ,Daksha Sheth ,Aditi Mittal, Shanoo Sharma, Anisha Singh and many more.

    However, lending a huge support to the noble cause of women empowerment are a few men who work consistently and proactively to bring about a change. 

    Fempowerment is the only award that also felicitates men for helping empower women and has a special category of an award to one such deserving man, presented by women.

    In 2016 Arunachalam Muruganantham was presented a special Fempowerment award for the invention of low-cost sanitary pad-making machine and innovating grassroots mechanisms for generating awareness about traditional unhygienic practices around menstruation in rural India. .

    So, if you know any woman who is a great achiever and can be a source of inspiration to millions – someone who has set an example through a commendable body of work, made a significant contribution to humanity, is a trend setter in society or has noteworthy accomplishments in the fields of entertainment, corporate, sports, education, arts, literature, social services, health and wellness, please nominate them now for the Fempowerment Women Achiever Awards 2018.

  • New GEC Star Prime in the works for Star India

    New GEC Star Prime in the works for Star India

    MUMBAI: Star India is gearing up to spread its wings by adding a premium-offering channel to its bouquet of offerings. The new general entertainment channel (GEC) will offer premium content to the audience.

    According to an industry source, the new channel will be called Star Prime. What is interesting about the development is that Star Prime could either be a television channel or be a part of the digital platform Hotstar or both.

    However, when Indiantelevision.com reached out to Star India, a company official denied the news.

    Star India is one of India’s largest media conglomerates, a fully owned subsidiary of 21st Century Fox. Star India is home to Star Plus, one of India’s top Hindi GECs. The network also owns a number of popular channels such as Star Bharat, Star Gold, Channel V, Star World, Star Movies, Star Utsav and Movies OK.

    The company’s sports portfolio, Star Sports, consists of 12 channels across Hindi, English and Tamil. The company has a major presence in sports, most notably for its Rs 16,347.5 crore purchase of the Indian Premier League’s media rights for 2018-2022.

    Also Read:

    Sony to launch Marathi GEC

    GECs aim to retain viewership with 8 show launches in March

    Crime reality shows maybe doing more harm than good

     

  • Their story begins when it ends – COLORS launches the unique love story, Bepannaah

    Their story begins when it ends – COLORS launches the unique love story, Bepannaah

    MUMBAI: After the stupendous success of its love stories, Tu Aashiquii and Ishq Mein Marjawan, COLORS will now be adding a new shade of love with its unique offering – Bepannaah. A love story unlike any other, this romantic drama tells the impossible tale of two strangers brought together by a mysterious accident that shakes the very roots of their foundation. They say once bitten, twice shy – for Aditya and Zoya, love betrayed them the first time around, will they learn to fall in love again? With the perfect amalgamation of romance, drama and mystery – this riveting plot features some of the most loved faces of Indian Television with Jennifer Winget as Zoya, Harshad Chopda as Aditya, Sehban Azim as Yash (Zoya’s Husband) and Namita Dubey essaying the role of Pooja (Aditya’s Wife). Produced by Cinevistaas, Bepannaah will premiere on March 19, 2018 and will air every Monday to Friday at 9pm.   

    Talking about this development, COLORS – Programming Head, Manisha Sharma said, “Bepannaah is a story about love and betrayal that changes two peoples’ lives forever. The need to know what happened that night is what will keep our main protagonists and story moving very interestingly. We hope the chemistry between our lead characters and the twist that surrounds them will keep the viewers hooked on to the show.”

    Sunil Mehta from ‎Cinevistaas Ltd. further added saying, “BEPANNAAH comes across as a Breath of Fresh Air, that differentiates it from the common denominator of storytelling that the audience has been catered and made used to on prime time! A Path Breaker, that will hopefully Set Trends!!!”

    Speaking about being a part of the anticipated show, Jennifer Winget who plays Zoya said, “The first time I heard the narration for the show, I had tears in my eyes; a show like Bepannaah comes your way rarely and I am ecstatic to be a part of it. My character Zoya is a sweet, polite young lady who has always led a very sheltered life and has always been dependent on the men in her life. How her life turns upside down in a flash is baffling to say the least. I’m having a blast shooting with Harshad and Sehban. I’m sure viewers will love our chemistry.”

    Harshad Chopda who essays the character of Aditya says, “I am returning to television after a hiatus and I was consciously waiting to pick the right story. Bepannaah’s core concept and my director Aniruddha Sir and DOP Deepak Sir were the major influencers in this case; Jennifer and I hit off as soon as we met. I’m sure it will be exciting for the audience to see us together onscreen.”

    Sehban Azim who plays Zoya’s husband- Yash on the show said, “Bepannaah is a show that has been in the making for a while now. The detailing for every character, be it the look, the dialogues, the treatment – all of it has been given close attention to and its brilliance shows in every scene we do. I cannot thank the channel and the creators of the show enough, for making me a part of this stunning piece of fiction”.

    Namita Dubey, who plays Aditya’s wife Pooja in the show said, “We are working with the best team on television today – both in front of the camera and behind it. The audience’s response to the promo has been great and I hope and pray that it gets better and bigger as the show progresses.