ITV

Category: GECs

  • Zee TV to launch the third season of ‘India’s Best Dramebaaz’

    Zee TV to launch the third season of ‘India’s Best Dramebaaz’

    MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel’s latest offering to the Indian audiences is season three of ‘India’s Best Dramebaaz’. Having enjoyed a successful run during the first two seasons, the third instalment of the show will go on air starting 30 June 2018. The Essel Vision-produced show will be telecast on Saturday and Sunday at 9 pm.

    “We are expecting this show to be in the top 5 list of Hindi general entertainment channels (GECs) space,” Zee TV’s deputy business head Deepak Rajadhyaksha said.

    The objective of the show is quite simple – create a fresh bank of talent that would help grow the Indian entertainment industry.

    He added that the format of the show not only allows the kids to sharpen their performance abilities, but also gives them the exposure to shed their inhibitions and become names to reckon with in the entertainment business.

    “This season, we salute unsung heroes who have sown the seeds of an extraordinary future through proactively contributing to society in a humanitarian way,” he added. In a sense, every episode is bound to a be a tribute to these brave kids.

    Given the digital video penetration, India’s Best Dramebaaz will no doubt be available on ZEE TV’s OTT platform ZEE5. The show could also be dubbed in various languages to garner more traction from the viewers.

    “We might dub the show in various languages, but nothing has been decided yet,” Rajadhyaksha clarified.

    The show will have Bollywood celebrities Sonali Bendre, Vivek Oberoi and Omung Kumar as the mentors to guide and groom the young prodigies throughout their journey. Shantanu Maheshwari, popular dancer, actor, and Vighnesh Pandey, a ventriloquist will turn hosts for the third season. 

    Also Read :

    Enterr10 to launch two Bengali channels

    Industry optimistic about RPD technology for viewership

    The era of regional music dawns in India

  • Sony to soon launch Indian Idol season 10

    Sony to soon launch Indian Idol season 10

    MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well.

    Sony has released its first promo, captioned #MausamMusicKa. The judges for this season will be Vishal Dadlani, Neha Kakkar and Anu Malik.

    While the date and time for the show is yet to be revealed, a source close to the development told Indiantelevision that Indian Idol 10 will be a weekend property and launched tentatively in the month of July.

    Also Read:

    Sony’s Indian Idol season 7 to be aired live on dittoTV

    Sony re-jigs weekend programming for ‘Indian Idol Junior’

  • IIFA 2018 continues its partnership with India’s No.1 premium Hindi Entertainment channel, COLORS

    IIFA 2018 continues its partnership with India’s No.1 premium Hindi Entertainment channel, COLORS

    MUMBAI: The countdown to the biggest celebration of Indian Cinema has begun as preparations are well underway for the 19th Edition ofNEXA IIFA Awards Styled by Myntra, to be held at the reputed Siam Niramit Theatre in Bangkokon 22nd & 24th June.

    For the fourth consecutive year, the IIFAs will be broadcast on India’s No.1 premium Hindi entertainment channel, COLORS with a stunning line-up of star-studded programming comprising of flashback episodes, IIFA Buzz, IIFA Rocks and the NEXA IIFA Awards. For the digital savvy viewers the same will be available on India’s leading video-on-demand platform, VOOT, from the house of Viacom18.

    To reveal some of the exciting details about the highly anticipated NEXA IIFA Awards Styled ByMyntra, Bollywood’s talented actors, Varun Dhawan, Ayushmann Khurrana, Bobby Deol, andleading actress Kriti Sanon were joined by the legendary superstar Rekhaat the IIFA Mumbai Press Conference today at J.W. Marriott, Juhu. 

    Addressing the media, Wiz Sabbas Joseph, co-founder director, Wizcraft Internationalsaid, “The IIFAs travel the world bringing people and cultures closer together. We are delighted to be returning to Bangkok after a decade to once again create an Indian celebration. With this year’s star-studded line-up we would also bring alive nostalgia with Rekhaji’s performance in an event brimming with youthfulness. Indian movie fans are in for a treat like never before”

    Speaking on the association,Mr. R.S. Kalsi, Sr. Executive, Director-Marketing & Sales, Maruti Suzuki India Limited said “Our country is changing at a rapid pace and so are the aspirations of our new- age customers. The sophisticated, discerning and highly ambitious customers want to enjoy higher level of experiences when they are buying a car. At NEXA we are providing them just that by offering them the best car buying experience that meets global standards. 

    There’s no denying that Indian Cinema today has made its global mark with innovative ideas, great technology, and a creative outlook. And IIFA, being the global flag bearer of Indian films recognises and honours this talent. That’s why IIFA is such a perfect fit with NEXA’s vision. As partners for 4 years, we have grown together to provide audiences more exciting and innovative experiences.”

    Announcing the continuing partnership with COLORS, Raj Nayak – Chief Operating Officer, Viacom18 said, “We are delighted to enter the fourth consecutive year of partnership with IIFA. Together, we have taken the magic of IIFA to the global audience year on year. In this edition, with the partnership extending to Viacom18’s digital platform, VOOT, we are certain that we will open new vistas and challenge all boundaries. As Indian cinema continues to set new benchmarks, IIFA and COLORS will go on to celebrate the power of a story well told and bring to the television viewers world-class content that will brighten their lives.”

    He further added, “Viewers can look forward to the IIFA experience in their homes this July.”

    Speaking on the occasion, Wiz Andre Timmins, co-founder Director- Wizcraft International, the producers and creators of the IIFA movement,said,“With the excitement growing across the world, the 19th edition is all set to recreate the magic of IIFA in Thailand. This time around, Bangkok is going to witness a global phenomenon as IIFA not only brings together the entire Indian film fraternity to celebrate Indian cinema but also continues its endeavour to embrace and preserve the art of cinema as we travel the world. We are excited to celebrate and present an Amazing IIFA Weekend in Amazing Thailand.”

    Speaking on the association,Gunjan Soni, Head, Jabong and CMO-Myntra,said, “The Style icon of the year award resonates very well with our core vision of making the world a more stylish and colourful place, therefore we urge all our viewers to vote for their favourite participant on the Myntra app and help them become the face of the Style Icon award this year. We are extremely excited to announce our nominees this year, Jacqueline Fernandez, Shahid Kapoor, Shraddha Kapoor, Kartik Aryan, Disha Patani and Kriti Sanon for the ‘Style Icon of the year’ presented by Myntra, at the 19th IIFA awards in Bangkok. This year we are also about to witness a special collaboration between star designer Vikram Phadnis and Myntra when we join forces to create an exclusive line for IIFA 2018. We are thrilled to bring forth this shoppable designer line for all our viewers giving them an opportunity to own these IIFA inspired designs.” 

    The principal partners for the 19th IIFA: Title Sponsor of IIFA Awards NEXA, Styled byMyntra; Cause PartnerWoosh Washing expertcampaigning about Equality at home; Official Host Destination PartnerTourism Authority of Thailand,Official Hotel PartnerMarriott Marquis Hotel, Host VenueSiam Niramit; 

    Other key partners of IIFA 2018 include Associate SponsorQNET;, Brand Partner Ease My Trip, Official Travel & Hospitality Management PartnerWedniksha; Airport Hospitality PartnerPranaam GVK Guest Services;  Official Hair & Makeup PartnerNabila’s Salon; Official Time PartnerCraig Shelly

    Kicking off the celebrations,IIFA Rocks 2018 will feature a musical extravaganza by acclaimed Bollywood music director-singer Pritam Chakraborty along with talented singers likeSreerama Chandra, Amit Mishra, Shalmali Kholgade, Antara Mitra, Nakash Aziz and Nikitha.Adding to the excitement, IIFA Rocks 2018would feature stunning performances by Bollywood divas Sonu ke Titu ki Sweety Nushrat Bharuchaand Vaani Kapoor.

    The grand finale of the19th Edition of NEXA IIFA Awards, will witness mesmerizing performances by Bollywood megastars Ranbir Kapoor, Shahid Kapoor, Varun Dhawan, Arjun Kapoor, Bobby Deol, Shraddha Kapoor, Kriti Sanon, and Lulia Vantur. With the excitement growing across the world, the legendary actor Rekhais sure to leave audiences spellbound with her ethereal performance at the grandiose event.

    Furthermore, IIFA has proudly partnered with Woosh Washing Expert, to support the cause of equality at home – ‘Barabari Ghar Se Shuru’. This partnership provides a platform to contribute and raise awareness for Women Empowerment and Gender Equality.  

    Commenting on their association, Mr. Yogesh Jain, Managing Director, Woosh Washing Expertsaid, “We’re glad to announce Woosh Washing Expert as a Proud Cause Partner of IIFA 2018 for the second consecutive year. As we believe in the power of gender equality and women empowerment, we’re proud to support the cause- Equality Begins At Home”. Let’s all support ‘Barabari Ghar Se Shuru’. 

    Recognizing his immense contribution to Indian cinema, last fortnight the IIFA Advisory Board announced that the venerated actor, Anupam Kherwill be honored with theprestigious‘IIFA Award for Outstanding Achievement in Indian Cinema’ at IIFA Awards 2018.

    Additionally, as part of its commitment to preserving cinema heritage, this year IIFA Foundationwill be collaborating with OSIANs auction house,India’s foremost Arts and cultural Institution & Auction House, to showcase vintage cinema memorabilia at an exhibition event which will be held at the Bangkok Marriott Marquis, Queens Park hotel from June 21stto June 23rd.A glimpse of the memorabilia was displayed at the press conference. 

    Commenting on the occasion, Rekhasaid “Coming back to IIFA and performing on the grandest stage of all in the beautiful city of Bangkok feels ethereally wonderful. IIFA 2018 is going to be an unforgettable, magical and once-in-a-life time experience for Indian Cinema fans worldwide.”

    Commenting on the occasion, Varun Dhawan said, “IIFA has always held a special place in my heart but that bond became even stronger after Wizcraft and IIFA offered me a chance to pay tribute to my father’s legacy through a special performance last year. I am very excited to put on an amazing show for everyone in Bangkok.”

    Kriti Sanon added saying, “I am thrilled to be back at IIFA in yet another new city with something exciting for my fans worldwide. IIFA truly is a great platform that not only celebrates the glory of Indian Cinema but it also provides an excellent opportunity to connect with the fans globally and I look forward to an amazing performance in Bangkok.”

    Speaking on the occasion, Ayushmann Khurranashared,”This will be the third time I’m going to host IIFA Rocks and I plan to make things very interesting. It has been an amazing association with IIFA who have chosen me to host the event multiple times. I wish IIFA all the success this year as we head to Bangkok to present to audiences the biggest entertainment spectacle of the year, Cheers!”

    Speaking on the occasion, Bobby Deol shared, “My IIFA experience has always been very special, right from my very first performance to sharing a stage with my family.  I am super excited, a bit nervous to be back at the IIFA stage and to be performing, I hope the fans and the global audiences have fun.”

    Speaking on the association, Mr. Yuthasak Supasorn, Governor of Tourism Authority of Thailand shares,“We are extremely pleased to host the prestigious IIFA awards for the second time in Thailand.  IIFA 2018 works as greatest platform to showcase the country’sunique experiences to the rest of the world. I would like to thank the Academy for presenting us with this wonderful opportunity once again.” Bangkok is decking up for one of the biggest events to come to our country to ensure we convert experiences into everlasting memories. The 2008 awards ceremony received an overwhelming response and we hope to have yet another amazing IIFA in Amazing Thailand.”

    Commenting on the association,Khun Pannin, Founder, Siam Niramit said “Indian Cinema has grown continuously over the years to attain its current status as a top player in the world film industry. IIFA has grown with it, producing ever more exceptional events at amazing venues throughout the world. This year, Siam Niramit is honored and delighted to welcome IIFA back to Bangkok as we play host for the second time in 10 years. We are very excited to collaborate with IIFA to bring this extraordinary world event to our country.”

    Commenting on the association, Mr. Nishant Pitti, CEO & Founder Ease My Tripshares, “By associating with IIFA for the second time, I am very positive that EaseMyTrip is going to make its bond with the entertainment world stronger through this event.”

  • KBC registrations start with a record of 22.7 lakh entries

    KBC registrations start with a record of 22.7 lakh entries

    MUMBAI: On 6 June when Amitabh Bachchan beckoned India to answer a question, kickstarting the registrations for the 10thseason of Kaun Banega Crorepati at 8:30 PM, just before the launch of Zindagi Ke Crossroads, the show went on to achieve a milestone. For the very first time, the show clocked in maximum participation over a single question – 27.2 lakh entries from aspirants across the country.

    For the first time in the history of Kaun Banega Crorepati, the registration has seen a mass hysteria of this volume. While the opportunity to sit on the hot seat is achieved by a lucky few, the show is synonymous with changing the fate of people who aren’t afraid to use their power of knowledge.

    Sony Entertainment Television head of digital products Amogh Dusad says, “We are hoping that the entire nation continues to participate with the same fervour till 22 June. Every time we set out with a new season of KBC with certain expectations, we are pleasantly surprised with the growing popularity that the show commands. This year too is no different and it only reinforces the power of knowledge that is waiting to be unleashed.”

    Kaun Banega Crorepati is a show that redefined the family game show genre on Indian Television and is awaited with bated breath by the audience each season. Registrations for this season are open till 22 June wherein at 8:30pm a question will be released by Amitabh Bachchan. The mode of registration is to correctly answer these questions via SMS, IVRS or through Sony LIV.

  • Sony Pictures Network promotes Aman Srivastava, Amogh Dusad

    Sony Pictures Network promotes Aman Srivastava, Amogh Dusad

    MUMBAI:  Sony Pictures Network (SPN) has witnessed a flurry activity at senior positions of late. The latest movers in the hierarchy include for Aman Srivastava and Amogh Dusad who were elevated by the company. Srivastava has been promoted to senior vice president, head of marketing at Sony Entertainment Television (SET), while Dusad was handed a new responsibility as head of  digital products at SET.  Earlier Srivastava and Dusad occupied the roles of vice president, marketing and senior vice president and head – programming and content acquisition respectively.

    After a three-year stint as senior marketing manager at Sony, Srivastava joined Viacom 18 as associate director- international marketing. In 2013, he moved on from Viacom 18 as director- international business and syndication to join The Walt Disney Company as head of marketing, youth and movie channels. After almost three years in that role, Srivastava returned to SPN as Vice President Marketing.

    Srivastava has more than 14 years of experience in marketing, communication and new product development -brand management, research, activation, new product launch and content syndication. He has also lead brand to success in terms of profitability, Market share & Share of Mind. He has successfully conducted channel and product launches across geographies.

    Before joining Sony, Dusad worked with NDTV Imagine as director in strategic planning and research. He started his career as an associate director at TAM Media Research, working there for four years.

    Over a career spanning 15 years, Dusad has a demonstrated a history of working in leadership positions covering different facets of the broadcast media industry including content acquisition, creating partnerships with content creators, leading cross functional teams to drive business planning, ad revenue maximisation, consumer insight generation, spearheading initiatives towards digital and second screen engagement.

    Also Read:

    SPNI elevates Abhishek Joshi at digital biz

    Shishir Gupta elevated as head content acquisition sports at SPNI 

  • Zee World tops the GEC pay platform in Zambia

    Zee World tops the GEC pay platform in Zambia

    MUMBAI: Zee World, ZEEL’s English general entertainment channel is gaining steam in Africa, revealed the company.

    At the Content Upfront in Lusaka on May 29, Zee World announced that it has captured the number one GEC position on Pay TV platform in Zambia.

    “The growing success of Zee channels paves the way for further expansion in the continent,” said a buoyant Zee Africa, CEO, Harish Goyal

    The Content Upfront was held at the Southern Sun Ridgeway Hotel. In the next quarter, Zee World is likely to host more editions of the Content Upfront  in Botswana, Namibia, Ghana, Malawi and Zimbabwe.

    Zee World, the first offering from ZEEL for mainstream viewers in Africa, was launched in 2015.

    The other channels  in the Zee Africa bouquet include Zee Bollymovies, Zee Bollynova, Zee TV and Zee Cinema.

    Also Read:
    Zee World launches three food shows for African audience

    Zee World lines up three new shows

    Zee to air Pantene Zee World Teen queen 2003

     

  • Enterr10 to launch two Bengali channels

    Enterr10 to launch two Bengali channels

    MUMBAI: There was a time when Hindi speaking market was much preferred by the Indian audiences, whereas regional markets weren’t much spoken about. Considering the increasing viewers’ interests towards regional space, broadcasters have also planned to shift their focus on launching regional channels for the viewers.   

    Enterr10, an Indian media and entertainment company which already has a Hindi general entertainment channel (GEC) called Dangal TV, a Bhojpuri and Marathi movie channel named Bhojpuri Cinema and Fakt Marathi in their cluster. The company has added another feather to its cap by launching two more Bengali channels, which will be GEC and a movie channel.

    A source close to the development confirmed the news and revealed that Enterr10 Bangla will be a GEC channel and Shaandaar Cinema will be a Bengali movie channel. “Both these channels are SD and free-to-air. The GEC channel will have original content. As of now, everything is the in the planning process.”  

    The source also disclosed that both the channels will be launched in the next two months. “We have already the soft channels. The dates of the launch will be decided within 3-4 days.”

    The network has started test transmission service from Intelsat17 satellite at 66.0 degree east.

    The other players in the Bengali GEC and movies market include Star, Zee, Sony and Colors. Sun TV is the other network that will set the ball rolling to enter into the Bengali market. It will be interesting to know whther or not these regional GECs and movie channels are able to resonate well with the Indian audiences.  

    Also Read :

    Will launch two OTTs before end of this year: Discovery India’s Karan Bajaj

    Sony takes audiences to the crossroads with new show

    ITV Network readies Punjabi music channel

  • Colors makes push into Bangla, Kannada with new shows

    Colors makes push into Bangla, Kannada with new shows

    MUMBAI: The Mukesh Ambani majority owned Viacom18 is firing ahead on two regional markets: Kannada and Bangla. Its flanking Kannada GEC Colors Super is all charged up to roll out eight show come 11 June, while Colors Bangla is unveiling a new season of the Who Wants to be a Millionaire format – Ke Hobe Banglar Kotipoti.

    The reason: the channel’s management is hoping to build up on the momentum the two have been gathering. While Colors Super has grown by 280 per cent in terms of reach and viewership in just the past year, Colors Bangla has seen its viewership double while its reach has gone up from 28 per cent to 40 per cent and its share has leapfrogged to eight per cent. So much so that it ranks third in the regional pecking order after Colors Kannada and Colors Marathi for Viacom18.

    “We are the one who understood the Kannada viewers wonderfully and understood what they wanted and we ran out of slots for our ideas. Because our existing shows are doing so good in a way and we have a couple of other plans so we needed another platform to execute them,” says Viacom 18 regional entertainment head Ravish Kumar. “The top shows were rating ninth, tenth and eleventh and there is lot of length left in the story, so I had no choice other than launching another channel. You must have seen the same network having several channels of kids, music, GEC but you have not seen a network having two channels of the same genre in the regional space.”

    The Colors Super offering appears to be a bit of a smorgasbord, spanning genres: socio mytho, family drama, romance, sitcom (which was an ETV Kannada property called Papa Pandu), a legal-based show with CLF for weekdays and two singing reality shows on weekends. These shows will be followed by Bigg Boss Kannada which will launch in September – October. A point to note is that Bigg Boss Kannada, helped polevault Colors Super to the No 2 spot in the non-fiction genre.

    A specially created promo ‘June Tingalu Super Tingalu’ has been hitting the channel for the past few days.

    Adds Ravish: “We built up a certain viewership base and we wanted to grow that even further and each one of these shows has helped us to do that. We could have continued with the current line-up. But since we at Colors feel that June is a month of change, we thought of coming up with new shows  which I hope people will like more.”

    With two years being crossed for Colors Super, the channel felt the need for more powerful narration and even giving a break to newcomers. “We liked their talent and decided to give them a break. I hope they will do a good job,” says Kumar. Among the old ones are Majaa Bharat and Majaa Talkies with the latter being produced by Kannada superstar Srujan Lokesh. The packaging has been entirely done by Colors in-house team.

    The Bengali version of KBC is produced by BIG Synergy with the usual fanfare of a quiz show. The Bangla version will premiere on 16 July 2018, every Monday to Friday at 9 pm. Taking the reigns as the host will be Bengali cinema stalwart Prosenjit Chatterjee.

    According to Kumar, the regional entertainment market is extremely dynamic in nature and the viewer appetite for quality content is fast increasing. He feels that Chatterjee is the host with the right mix of intellectual appeal and grandeur.

    Indiantelevision.com’s Poulami Sengupta spoke to Ravish Kumar on the sidelines of the show launch about the network’s plans to expand the Bangla and Kannada markets. Excerpts from the interview

    How has Colors’ distribution been in the Bengal market?

    I think our distribution is good. We are at par with other channels. What we really need to overdrive is the sense of excitement from the brands. This is what we are trying to do with KBC. Over time everyone starts to get very comfortable with their choices- the moment something comes it needs to be different from what is already there in the market. We come from a legacy of ETV, we work hard to modernise it across all our markets to make it contemporary and in line with the footprint of Colors.

    Who were the sponsors on board?

    The sponsors are yet to be decided. The show is still about 45 days away. So while a lot of conversations are going on, we would be finalising the sponsors in the next 15 to 20 days.

    Is the format going to change this time for KBC Bangla?

    KBC is the property of Big Synergy. So I think the format will follow the course. The difference comes in when you have different hosts, participants, questions and the emotions behind that.

    We will continue to look at the market where we were not present and we will continue to grow in a more meaningful way in the market where we are already present.

    public://ravisg.jpg
    Viacom18 head of regional entertainment Ravish Kumar

    Why Prosenjit Chatterjee as a host?

    So, when we thought of a host we thought of someone who would embody excellence, who people could look up to but at the same time not being intimidated by him. Chatterjee is a fabulous host- he is highly regarded in this market. He remakes himself with every grooming and so have a huge number of fans across Bengal.

    What are the marketing strategies?

    For all the big ticket shows we have the 360 degree campaign. So we are promoting through print ads, billboards, radio, cross channel promos and also the ground activations. In our case, since we have the call for the entries, so we have already started with the marketing. We will have a nice lead up to the show breaking. We have got about 45 days and we will ensure that all touch points of the consumers get powered. So it’s a massive campaign on the backend. Additionally, we also have the calls for entries happening, which, itself is a marketing campaign.

    How has KBC’s response been from all the Bengali speaking people across India?

    We have got a lot of response from Bengalis across India. But the counting is still on as the phone lines are open till today 7.30 pm. So, only after this, we will get the final answer. The promo will go live tonight at 8 pm and now it’s open for entries. We are already getting 14,000 to 15,000 entries a day. The promo will only be available on Colors Bangla but the news is going to cut across through all mediums.

    The Bengali GEC market is worth more than Rs 800 crore. I am very fond of this market. I think the talent in this market is incredible. This market has evolved a lot. There was a time when this market didn’t have much to offer and that changed when more broadcasters came and with them came a variety of genres. The shows are getting bigger and better and the kind of stories and concepts that are coming these days are incredible. This market is absolutely second to none and there are shows from this market that have been remade in Hindi and other languages.

    What are your plans for regional expansion?

    Right now we have two things in our mind. One is we wanted to expand our footprint market where we were very strong, so in Kannada we launched Colors Super. Then we wanted to do something for that market where we have not set our footprint, so we launched Colors Tamil. On the ongoing process, we continue to follow both these strategies- we will continue to look at the market where we were not present and we will continue to grow in a more meaningful way in the market where we are already present.

    What is Colors Bangla’s programming strategy for the upcoming festive season?

    So we include festive season as a part of our programming line-up. We will have some specials, we will also have events, and we will also have a lot of ground activation. In West Bengal, throughout the year many festivals are celebrated. In Bengali, there is a famous proverb ‘baro mashe tero parbon’ which means thirteen festivals in twelve months. And we all know that Durga Puja is the most significant of all celebrations in Bengal. Then they have the Poush Mela in December. We will cater to that in our own way- we will have special episodes where that particular festival will get reflected. We also do lots of events and we are planning to do this year as well.

    How are you planning to give a tough competition to your competitor channels in the Bengali market?

    We have already started giving them a tough competition to them by launching more and more non-fiction shows. If you look at Zee, they tend to follow a certain pattern in terms of non –fiction and they never change their formats and Star Jalsha has stopped doing non-fiction altogether. So I think non-fiction is a genre which a whole family can watch and one should keep on introducing new formats of non-fiction shows.

    Who is the target audience for Ke Hobe Banglar Kotipoti?

    Our audience is, of course, the families and it’s a format where everyone can sit together and watch or play along as well.

  • Sony opts for interactivity with Salman’s ‘Dus ka Dum’

    Sony opts for interactivity with Salman’s ‘Dus ka Dum’

    MUMBAI: The debut TV show of actor Salman Khan nearly a decade ago, is back with a bang but promises to take the offering up a few notches.  After nine years, he will be back on screen on Sony Entertainment Television (SET) with Dus ka Dum.

    While the initial seasons depended on the entertainment factor, SET EVP and business head Danish Khan said that this time it will be socially-driven. Several heads were put together to decide the right set of questions.

    “The format of the show has been changed from two rounds to having three rounds. Our sample size has increased from 5000 people to 1.5 million people and makes the record of the largest survey ever done across the world. The product is premium, the ad rates are also premium. The response of the brands has been quite encouraging,” Khan told Indiantelevision.com.

    The brands on board till now are Kamla Pasand which is the presenting sponsor and Priyagold SuperStar and Syska LED as powered by sponsors.

    The show has been planned for 26 episodes with a focus on urban and semi-urban audience. The runtime is 90 minutes from 8:30 pm on Monday and Tuesday. Millions of Indian citizens will get to test their observation skills and stand a chance to come on air.

    SPN India CEO NP Singh said that Sony’s in-house creative team and Sony Pictures Television, UK have re-envisioned Dus Ka Dum. It will have more second screen engagement, something that didn’t exist a few years ago, and the channel already showed the power of digital during Kaun Banega Crorepati where it got 40 million users registered for KBC Play-Along last year in a span of 10 weeks.

    SET VP-marketing Aman Srivastava told Indiantelevision.com that promotions for the show begin from 31 May on outdoor and print and the launch day print ad on 4 June. In television, promotions will be aired across the Sony 
    network channels and others like Masti, 9XM, Aaj Tak, News18 and India TV.

    The 1.5 million people Khan was talking about were via the SonyLIV app, giving people an opportunity to audition for the show and stand a chance to play the game as a participant on television.

    Big Synergy consultant Siddhartha Basu said, “It is always a pleasure to be associated with the channel, Danish Khan and his team. The registration response was overwhelming and we do hope the nation once again enjoys the much-loved show and star in this brand new outing.” 

    Salman Khan said, “The show marked my debut on television and will always stay close to my heart. I am happy to return with it after nine long years! I feel a lot richer with the experiences shared by the participants on the show and the everlasting love of my fans.”

  • Zee Entertainment Honoured with 16 Awards at PromaxBDA India

    Zee Entertainment Honoured with 16 Awards at PromaxBDA India

    MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday. The event is regarded as the most coveted awards for creative endeavors in the broadcast media space. ZEEL won multiple awards across various categories listed below:

    GOLD: Best Image Campaign (OUT-OF-HOUSE)- Brand refresh- Aaj Likhenge Kal, Zee TV, ZEEL
    GOLD: Most Outstanding Marketing Initiative (Out-Of-House)- Zee TV- Aaj Likhenge Kal, Zee TV, ZEEL
    GOLD: Best Integrated Marketing Campaign (Out-Of-House) – Aaj Likhenge Kal, Zee TV, ZEEL
    GOLD:  Best On-air Branding Design – &Privé HD, ZEEL
    GOLD:  Best Entertainment / Comedy Promo-  Meri Hanikarak Biwi, &TV, ZEEL
    GOLD:  Best Themed Campaign- Meri Hanikarak Biwi, &TV, ZEEL
    GOLD: Best Drama Promo Not in Hindi Or English Tuza Maza Breakup Song Promo, Zee Marathi, ZEEL
    GOLD: The Small Big Idea Best Use of Digital- Twin Screen Trailer, &Privé HD, ZEEL
    SILVER: Best Content or Long Form the Other Side – Onir About Moonlight, &Privé HD, ZEEL
    SILVER: BEST OUTDOOR- &Privé Launch, &Privé HD, ZEEL
    SILVER: Best Movie Promo -The Wolf of Wall Street, &Privé HD, ZEEL
    SILVER: Best Drama Promo- Poove Poochoodava, Zee Tamil, ZEEL
    SILVER: Best Drama Campaign -Yaaradi Nee Mohini, Zee Tamil, ZEEL
    SILVER: Best Children’s Promo-  Sa Re Ga Ma Pa Li’l Champs, Zee TV, ZEEL
    SILVER: Best Themed Campaign- BBC First, Zee Café, ZEEL
    SILVER: Best Copywriting Not in Hindi Or English -Jadu Bai Jorat – Launch Promo, Zee Marathi, ZEEL

    On being recognised for this excellence, ZEEL, Chief Marketing Officer, Ms. Prathyusha Aggarwal said, “It has been a defining year for us with ZEEL setting its agenda for the next 25 years through a fresh articulation of its brand purpose -‘Extraordinary Together’. We follow hearts with all our minds. Across the network, our marketing artillery swung into overdrive to communicate our core proposition in the most inventive manner.  The campaigns we rolled out were strong, viewer understanding and insight-led  and they not only delivered in terms of impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are happy to be conferred with sixteen awards cutting across the Hindi General entertainment space, regional channels and premium channels at PromaxBDA for our marketing endeavors. We would like to take this opportunity to thank all our partners and viewers who have helped us achieve this honour. We will continue to strive to offer extraordinary entertainment to all.”

    Twenty-five years ago, Zee Entertainment Enterprises started off with its flagship channel, Zee TV, beaming unique shows and curated content to an audience hungry for new-age entertainment. Highlighting the list of campaigns that have been conferred with awards:

    This year, Zee TV re-articulated its brand philsophy as Aaj Likhenge Kal. Through its inspiring characters and stories, the channel endeavours to provide a spark to the great indian middle class that encourages them to draw from their own inner strength and take charge of their destinies.
    While &TV’s Meri Hanikarak Biwi campaign was designed to dismiss stereotypes and highlight the sensitive issue around vasectomy in a light hearted manner
    Catering to a distinct set of non-conformist audience, ZEEL launched a premium destination for nuanced cinema – &Privé HD in September 2017. The English movie channel reached the no.1 position in its category within just six months of its launch. The response to the content and marketing campaigns has been truly overwhelming and reflects clearly with five PromaxBDA awards. The channel continues to be committed to the larger vision of bringing extraordinary content to its audiences
    For Zee Tamil, Yaaradi Nee Mohini and Poove Poochoodava have both emerged as distinct fiction properties of Zee Tamil. Having completed over 250 episodes, both shows have become favourites of almost every Tamil-speaking household today; Yaaradi Nee Mohini in fact, is one among the top 10 shows in the Tamil market as per BARC ratings

    Meant to bring to light the ever-evolving role that marketing plays in the monetization of media, PromaxBDA is a truly international organization uniting the individuals who are in charge of the media marketing industry across the globe. The PromaxBDA Awards are a result of this mission to promote and market professionals working in the media and entertainment sector.