ITV

Category: Factual

  • Miditech’s Pria Alva films Mangalyaan’s journey for Nat Geo

    Miditech’s Pria Alva films Mangalyaan’s journey for Nat Geo

    MUMBAI: Detailed interviews, extensive research, narrations, advanced animation and modeling will orchestrate Miditech executive director Pria Somiah Alva’s documentary on India’s Mars triumph Mangalyaan. The successful landing of Mangalyaan drove Alva to document the voyage.

     

    “India is the first country to succeed in the first attempt and just news headlines were not enough to describe such a great journey. So we decided to film a documentary on the entire journey,” Alva tells Indiantelevision.com.

     

    The research started in 2014 when Alva and her associate director Shivani Muthanna approached the Indian Space Research Organisation (ISRO) with the proposition. ISRO’s reaction was fascinating for Alva and her team at Miditech. “Normally private bodies don’t get permission to film in ISRO, it’s always Doordarshan. But we got superior cooperation from them and we accessed many important properties of the research organisation,” says Alva.

     

    The project was commissioned by National Geographic Channel and will be aired on 5 November, 2015 – exactly two years after the entire mission was actually successful.

    Working on a tight budget, Alva and her team did the best they could with the means available to them for the Mangalyaan documentary.

     

    With ISRO’s nod, Miditech received access to archival footage, which Alva used in the documentary to explain the journey. “This is a post launch documentary so we had to narrate and create the dramatics of how it all came together and happened. In the documentary we have used archival footage as well as some live footage, which we shot,” informs Alva.

     

    The camera that was attached with the spaceship only had features of clicking imageries of its surroundings and not itself. Hence there were no images available of the scientific vehicle that travelled the distance and that’s where Alva made use of Computer Generated Imagery (CGI).

    “We went for CGI, special effects and 3D modelling to give viewers an idea of how it was. We imagine the space vehicle to be a something humongous in size, but in reality it’s not even as big as an auto-rickshaw. We have left no stones unturned to make the images look as exquisite as possible,” Alva emphasises.

    Through the course of the hour long documentary, interviews with various stakeholder will narrate the on screen occurrences more often than not. However, wherever required, Andre Williams’ voice will chip in to educate the viewers.

     

    Alva had her share of memorable moments while directing the  documentary. Describing one of them she narrates, “I has asked the ISRO spokesperson if there were any women involved in the entire journey. He replied saying please don’t ask us stupid questions. We are scientists and we do not discriminate between genders.”

     

    It is said “We be what we see” and hence it was important to showcase women involvement. When asked if there are substantial presence of women in the documentary, Alva says, “We will see the Eves working in the background throughout the documentary, be it navigations, communications or in any other depertments their presence is prominent. Moreover, we have a few women in the list of people that we interviewed. We did not interview them because they are women but because of their noteworthy role in the success.”

     

    When a documentary is created on scientific projects, it becomes a presentation, which only people with immense knowledge in the field can interpret. And therein lay the biggest challenge for Alva and her team. Making the documentary easy to follow for people with basic knowledge of the happenings and at the same time factually correct and scientifically perfect was what kept Alva and her team on their toes.

    “We have kept it in such a way that people from across the stream can understand and enjoy the documentary. The dramatics will get people involved with the documentary and we have engineered a suitable sound to back that,” she informs.

    In recent times people flocked to the theatres in India when Christopher Nolan’s Interstellar and Alfonso Cuarón’s Gravity were screened. Now it remains to be seen how the nation reacts to this one of a kind documentary – Mangalyaan – filmed on a one of a kind voyage marking India’s first venture into the interplanetary space.

  • Q3-2015: Discovery’s US Networks mitigate International Networks revenue drop due to forex

    Q3-2015: Discovery’s US Networks mitigate International Networks revenue drop due to forex

    BENGALURU:  Discovery Communications, Inc. (Discovery) reported a 0.7 per cent drop in revenue in the quarter ended 30 September, 2015 (Q3-2015, current quarter) at $1557 million as compared to the $1568 million in the corresponding year ago quarter. Its US networks reported eight per cent growth in revenue to $781 million (50.1 per cent of Total Revenue or TR) in the current quarter as compared to the $723 million (46.1 per cent of TR) in Q3-2014 and hence mitigated the nine per cent drop in international Networks revenue. The company’s International Network revenue in the current quarter declined to $740 million (47.5 per cent of TR) from $813 million (51.8 per cent of TR) in the corresponding quarter of last year. Discovery says that revenue at its International Networks declined primarily due to currency effects. 

     

    Discovery’s Adjusted Operating Income Before Depreciation and Amortization( (OIBDA) decreased nine per cent to $576 million, as four per cent growth at US Networks was more than offset by a 21 per cent decline at International Networks, primarily due to currency effects, and a small operating loss at ‘Education’ and ‘Other’.

     

    “Discovery’s unique portfolio of assets and global brands drove yet another quarter of strong worldwide viewership and financial results,” said Discovery president and CEO David Zaslav. “Discovery is like no other media company, propelled by our unmatched global infrastructure, local leadership, efficient global content model and sturdy position in the US, and we are confident in our ability to drive near and long-term growth and shareholder value.”

     

    Basic and dilute Earnings per share (EPS) in the current quarter increased to $0.43 as compared to the $0.41 in Q3-2014.

     

    US Networks

     

    The above mentioned US Networks revenue growth in the current quarter was driven by 12.3 per cent growth in Distribution and 5.7 per cent growth in Advertising revenues. US Networks Distribution revenue increased to $357 million in the current quarter as compared to the $318 million in Q3-2014. Discovery says that Distribution revenue growth was primarily driven by higher rates and the consolidation of Discovery Family.

                                                                                                                                                                  

    US Network’s Advertising revenue in Q3-2015 increased to $410 million as compared to the $388 million in the corresponding year ago quarter. The company says that Advertising revenues increased primarily due to higher pricing.

     

    US Networks adjusted OIBDA increased four per cent to $443 million (56.7 per cent margin) in the current quarter from $426 million (58.9 per cent margin) in Q3-2014. Excluding the consolidation of Discovery Family, adjusted OIBDA was relatively flat, as revenue growth was offset by an 11 per cent increase in operating expenses, mainly due to higher content amortization and marketing costs.

     

    International Networks

     

    Adjusted OIBDA of the segment declined 21.3 per cent to $218 million (29.5 per cent margin) in Q3-2015 from $277 million (34.1 per cent margin) in Q3-2014. As mentioned above, International Networks revenue and adjusted OIBDA declines in the current quarter were due to changes in foreign currency exchange rates.

    International Networks Distribution revenue declined 2.6 per cent in the current quarter to $419 million from $430 million in Q3-2014. International Networks Advertising revenue in Q3-2015 declined 14.2 per cent to $289 million from $337 million in the corresponding quarter of last year.

     

    Discovery says that excluding currency effects and the impact of Eurosport and SBS Radio, total revenues were up nine per cent. Distribution revenues, excluding the impact of Eurosport and currency effects, grew eight per cent mainly from increased subscribers and rates in Latin America as well as increased subscribers in CEEMEA. Advertising revenues, excluding the impact of Eurosport, SBS Radio and currency, were up 12 per cent, primarily due to higher volume and prices in Latin America and higher ratings, prices and volume in Southern Europe.  Other revenues, excluding the impact of Eurosport, SBS Radio and currency, decreased $2 million, primarily due to lower program sales. 

     

    The company informs that excluding the impact of Eurosport, SBS Radio and currency, Adjusted OIBDA was up four per cent, reflecting the nine per cent revenue growth partially offset by a 13 per cent increase in operating expenses. The higher operating expenses were primarily due to increased content expenses and personnel costs.

     

    Education and Other

     

    Education and Other revenue for Q3-2015 increased by $1 million. Adjusted OIBDA decreased by $8 million compared to Q3-2014 due to additional investments in education primarily related to digital textbooks, higher production costs associated with greater utilisation of our in-house production companies, and higher personnel costs.

     

    The segment reported revenue of $36 million in the current quarter as compared to $35 million in Q3-2014. Adjusted OIBDA in Q3-2015 was negative $5 million as compared to positive adjusted OIBDA of $3 million in Q3-2014.

     
  • Nat Geo partners ISRO to showcase Mangalyaan: India’s Mission to Mars

    Nat Geo partners ISRO to showcase Mangalyaan: India’s Mission to Mars

    MUMBAI: With a view to increase its focus original productions in India, National Geographic Channel has partnered with the Indian Space Research Organisation (ISRO) to celebrate the successful space mission to Mars – Mangalyaan or Mars Orbiter Mission (MOM).

     

    The channel will premiere an exclusive one-hour special documentary on India’s first interplanetary mission – Mangalyaan: India’s Mission to Mars on 5 November at 10 pm, which also happens to the date when the mission was launched two years back. Mangalyaan entered the Martian orbit on 24 September, 2014.

     

    Nat Geo will capture Mangalyaan’s journey of over 650 million km through live action visuals, graphic representations and expert interviews. The documentary will feature all the excitement, last minute preparations, the countdown and the successful launch of the mission.

     

    Commenting on the success of Mangalyaan, ISRO chairman A S Kiran Kumar said, “It was a proud moment for our team, and in fact for the entire country, when Mangalyaan successfully entered the Martian orbit. We are glad that a brand like National Geographic Channel has partnered us in showcasing not only this historic journey, but also the science and technology behind it. This documentary will give viewers an exquisite glimpse into the Mangalyaan journey, the salient features of the mission, and the major milestones accomplished by the team behind it.”

     

    Fox International Channels (India) business head Swati Mohan added, “Nat Geo is pleased to be associated with ISRO in showcasing the success of Mars Orbiter Mission. Nat Geo has been a pioneer in showcasing landmark events and ‘Mangalyaan: India’s Mission to Mars’ is another breakthrough production that underlines our focus on original productions in India. To showcase the scale of this mission, our special episode will feature the subject experts who will not only explain the nuances behind this delicate technology, but also demonstrate the subtle nature of this inter planetary mission.”

  • History TV18 preps to unveil eight new shows

    History TV18 preps to unveil eight new shows

    MUMBAI: With the festival season underway in India, it’s raining new programming on television across genres. To capture audience interest during this time, History TV18 has lined up as many as eight new shows over the coming weeks.

     

    After the launch of Houdini, a biopic of America’s first innate talent and world-renowned superstar, Harry Houdini aka Ehrich Weiss on 1 October, 2015, History TV18 will launch another show called Bonnie & Clyde, based on the most infamous crime sprees in history. While this show will hit airwaves on 22 October, 2015, the launch dates of the other new shows will be unveiled soon.

     

    “We are going to have eight new shows premiering this festive season. The concept of Bonnie & Clyde is very interesting. The personalities of the two leads in the new show will remind the audience about the movie characters from the Hindi movie Bunty Aur Babli,” TV18 A+E Networks vice president and marketing head Sangeetha Aiyer tells Indiantelevision.com.

     

    The second show is called Genuis, which tells the story of the heroes, legendary icons and luminaries who changed the world through monumental innovations.

     

    The channel will also be launching a show for explorers titled Metropolis, which showcases destination cities such as New York, Paris, London and tells jaw-dropping stories of how each city came to be and why. 

     

    “Metropolis is a brilliant show, which will put light on the history of innumerable cities back in America,” informed Aiyer.

     

    The fourth will be game show called Pawnography, which will be a spin off of Pawn Stars where the aces of pawn face off against contestants in a series of trivia rounds about specific items featured in Pawn Stars.

     

    The next in line will be a show titled Four Rooms, which is for people who believe that they have valuable artefact. The show gives them a chance to sell these artefacts to one of the four world’s leading dealers. However, once they turn down an offer, there’s no going back.

     

    The sixth is a reality television series about two home-grown geniuses – master mechanic and auto-garage shop owner Steve “Pitbull” Trimboli and Bangladeshi car designer Nizamuddin “Leepu” Awlia. The show titled Leepu & Pitbull will showcase these two hailing fromdifferent worlds working together to turn scrap into gold and realising the ultimate American muscle car dream.

     

    The channel is also planning to launch a show called How 2 Win, which will give viewers the most ingenious and surprising insights and real tools that will help them win every day, such as tips from Benjamin Franklin’s Poor Richard’s Almanac and survival skills from our ancient human ancestors.

     

    The last of the new shows, which will be launched during this festive season is titled Human Calculator, which will showcase a mastermind and genius in his own right.

  • iTV & TDML to produce global factual entertainment in 4K

    iTV & TDML to produce global factual entertainment in 4K

    MUMBAI: The factual entertainment space in India is witnessing waves of developments. Information Television (iTV) Network has joined hands with international feature entertainment content provider TERN TV and Trilogic Digital Media Limited to launch Insight TV in India.

     

    The strategic alliance between iTV and TDML will see iTV parking its non-news channels with Trilogic as well as the launch of a multi genre entertainment broadcasting network. The first channel to emerge from this merger is Insight, which is one of India’s first 4K channels, which aspires to revolutionize TV viewing in India.

     

    “We decided on launching a channel in the feature entertainment genre six months ago and worked on the content in two phases. The first phase is already underway. The second phase will have local content shot in 4K. We are launching now with only international content, eventually we will have a mix of both, ”  iTV Network chairman and MD Kartikeya Sharma tells Indiantelevision.com.

     

    Insight is a global factual entertainment channel, which will take viewers on an adventurous journey to explore and interact with stories like never before. It will feature entertainment in genres like drama, natural history, science, technology, adventure, sports, wildlife and survival. 

     

     

    The channel will be available on both 4K and HD. 4K in India was started during the ICC 2015 Australia World Cup, but somehow failed to propel and the major reason behind it was lack of content and bandwidth. Sharma though feels that bandwidth is not a constraint for good quality, he says, “The 4k content has to be shot fresh. One cannot upgrade HD content to 4K. We are not yet clear on what 4K is, the global interpretation is anything shot at 50 frames per second is 4K and I think we have the bandwidth to provide that.”

     

     

    In the initial stages the channel will concentrate on the top 10 urban cities of the country and later escalate to the rest of the areas. Insight will also have dubbed audio feeds to cater to vernacular markets. “The content that we have has the potential to travel pan India. So anyone who has a 4K TV and a set top box (STB) in any part of the country is our target audience,” says Sharma. 

     

    Emphasising on the importance of ratings and its relevance on ad sales, Sharma adds, “The English genre is facing a crisis when it comes to ratings. We are aggressively looking towards subscription revenue. Moreover, the advertising on Insight or the entire genre for that matter is more on the basis of perception not ratings.”

     

    The channel will aggressively focus on original programming, innovative documentaries, accessible reality series and cutting-edge factual infotainment. “Trillogic already runs successful channels and we wanted to start an international channel with content from India and the Indian sub-continent and that’s where Insight comes in,” said TDML managing director Vishal Gurnani.

     

    4K in India can also be a technology jargon where a new STB and special packages need to be installed. “The audience chases content and not technology. Indian audience is ready to pay for good content. They look forward to opening their pockets for a great audio visual experience. The multiplex revolution is a classic case. The cinema exhibition industry has managed to turn around to change the pricing patterns, then why can’t television do the same?” questions Gurnani.

     

    “We look forward to working closely with ITV and to jointly create India’s fastest growing entertainment broadcast network. We will be launching four channels over the next 12 months, which include Phulwaa – India’s first Bhojpuri GEC, a soon to be announced interactive travel channel and many other varied entertainment channels,” adds Gurnani.

     

    The new channel will also see localised content on a different tangent in the next financial year.

  • Discovery to premiere documentary on AR Rahman – ‘Jai Ho’

    Discovery to premiere documentary on AR Rahman – ‘Jai Ho’

    MUMBAI: Jai Ho – a documentary on music maestro AR Rahman, which has been screened at a few international film festivals earlier this year, is all set to have its television premiere in India on Discovery Channel. The channel will air the documentary on 26 October at 9 pm. 

     

    Jai Ho, which has been directed by Umesh Aggarwal, will take viewers through the unseen and unheard story of one of the finest musicians the world has ever known.

     

    Speaking to Indiantelevision.com about the documentary, Rahman says, “It’s an understated documentary. It’s not the kinds that makes a big fuss and that’s what I like about it. It has its own humour. It is about the music and its making and not just about me. Jai Ho has eminent people taking about me and it is fascinating to listen to them. I am lucky to have done a song on Jai Ho (for Slumdog Millionaire). It’s like a mantra for India, which has always been there. It fell in the place at the right time and the whole world has a portrayal of it. I am very proud of it.”

     

    Discovery Networks Asia-Pacific EVP and GM – South Asia Rahul Johri adds, “We are always looking for content that has the ability to surprise the audience. That’s our primary criteria and first preference when deciding on the channel’s content. We want people to acclaim, ‘Ohh wow, where did they get this idea from?’ And this show has that. It is different from all our other shows.”

     

    The documentary enables a window for the viewers into the personal life of Rahman from him leaving his education at a tender age to support his family to winning an Oscar as well as a Grammy. The programme depicts Rahman’s journey from working with Mani Ratnam forRoja to his first commercial break in Bollywood with Rangeela to his outstanding work in award winning movies.

    Throwing light on how he was on Rahman’s trail for almost six months to pitch the documentary idea to him, Aggarwal says, “I was in touch with his staff and I was told that Rahman would call me at 2:30 am. It was frustrating because I wasn’t getting an answer from him. So one fine day, I went to his office and met his sister. I explained the concept of the documentary to her. Precisely after five minutes, I met the man that I was trailing all this while. It took me six months to reach him and less than five minutes to talk to him about my content.”

     

    The documentary imparts details about Rahman’s personality, career, life, his love for music and his past life from the perspective of formidable personalities who have worked and observed his work and growth.

     

    The factual is shot across the world including Los Angeles where Rahman resides, London, Mumbai and Chennai which is his birthplace. When questioned about casting Rahman as the centre point of the show, he says, “He being the glory of India is just one peg. Whatever is spoken about him, it’s always a third party outlook. Rahman himself has never shared much on his own. This entire story comes from him as he narrates it and you get to know him as a person. This was my prime motive behind making this film. I think people should know that those who have reached to the top, don’t do so overnight. It takes time and that is what inspired me.”

     

    The channel has unleashed various promotional activities across its bouquet of 11 channels as well as created buzz on social media platforms.

     

    “We had started with eight channels in five languages. That is the trajectory we are on and we will speeding up our growth process. There has been a lot of localisation on our channels and going forward there will be more local and relevant content on the channel,” adds Johri.

     

    As was reported earlier by Indiantelevision.com, Jai Ho was recently screened at the 20th Busan International Film Festival (BIFF). It was also screened at the Indian Film Festival of Los Angeles (IFFLA) in April this year. 

  • Discovery eyes November launch for TLC channel in Turkey

    Discovery eyes November launch for TLC channel in Turkey

    MUMBAI: Come November and Discovery will be launching its female-skewed TLC channel in Turkey as a free-to-air (FTA) channel following its acquisition of Turkish national FTA entertainment channel CNBC-e from Dogus Media Group.

     

    With this, Discovery will have a total of four channels airing in Turkey namely TLC, Discovery Channel, Animal Planet and Discovery Science.

     

    The new channel will replace CNBC-e and offer a mix of non-scripted and scripted international entertainment and lifestyle programming. The shows that will be aired on the channel include Fear the Walking Dead, Aquarius, Poldark, Oprah Prime and Oprah’s Master Class. Additionally, the shows that were previously on CNBC-e including The Vikings, Hannibal and Mike & Molly will also find a place on the channel.

     

    ”Today marks a new era in our Turkish business, as we close our deal with Dogus Media Group to acquire CNBC-e and announce the launch of TLC – Discovery’s leading lifestyle and entertainment channel brand and first free to air channel in the growing Turkish market. Discovery successfully runs both Pay-TV and free to air platforms in a number of markets across Europe, and TLC Turkey will offer a diverse mix of content that adds value to our existing strong portfolio, including dedicated feeds for Discovery Channel, Animal Planet and Discovery Science. TLC is the channel Turkey has been waiting for and we look forward to presenting it to viewers and our commercial partners this November,” said Discovery Networks CEEMEA EVP and country manager, emerging business James Gibbons.

     

    Dogus Media Group chairman Erman Yerdelen added, ”As Dogus Media Group, we believe Discovery Communications will introduce the Turkish market to a totally new channel, reflecting the latest trends in various types of entertainment under a very strong brand like TLC. We look forward to working alongside Discovery on future projects and offering even more surprises for Turkish viewers.”

  • Nigel Marven to explore deadly Indian snakes on Animal Planet’s new series

    Nigel Marven to explore deadly Indian snakes on Animal Planet’s new series

    MUMBAI: Come 5 October and Animal Planet will be airing a new series featuring wildlife adventurer Nigel Marvin’s escapades in India.

     

    Known as the ‘land of snake charmers’ for centuries, India is home to over 300 species of snakes, with more than 50 venomous varieties. In Animal Planet’s upcoming series Deadliest Snakes with Nigel Marven, the naturalist and wildlife adventurer visits India for his pick of ten deadliest snakes in the country.

     

    The show will air from Monday to Friday at 9 pm on Animal Planet. In a new season of action-packed snake adventures, Marven takes on India, Malaysia, Australia, Europe and more. He will be seen tackling some of the world’s most lethal snakes and exploring some of the most incredible and dangerous species of the world.

     

    From Tamil Nadu to Andaman Island, and across Western Ghats, Marven travels the length and breadth of India for his countdown of ten deadliest snakes in India including some of the most lethal snakes like yellow-lipped sea krait, king cobra and the Russell’s viper. He tracks Indian rock python, one of the largest and longest snakes in India, which can grow up to six meters and can weigh 90 kilos.

     

    On the trail of his top ten, Marven visits Malaysia, home to over 170 species of snakes, around 40 of which are venomous. He meets worshippers and vipers at Penang’s famous Snake Temple, takes a boat trip through the mangrove swamps of Langkawi, and even visits a hospital. Next in his journey is Australia, renowned for its deadly flora and fauna, and its many venomous snakes.

     

    With the help of reptile experts and scientists, Marven also travels from the Sandstone Mountains of New South Wales to the tropical rain forests of northern Queensland to track down his top ten. He even meets Steve Irwin’s son Robert, who takes him hunting for snakes in his favourite billabong.

  • Air China launches live TV streaming in flights

    Air China launches live TV streaming in flights

    NEW DELHI: Air China has launched its first in-flight live television broadcast by streaming pictures showing Beijing’s huge military parade that marked the 70th anniversary of the end of the Second World War.

     

    The live broadcast was shown on the Air China aircraft’s TV screens as well as on passengers’ mobiles.

     

    Passengers were able to watch the live broadcast thanks to the satellite TV service provided on the flight, or on their own mobile devices, including tablets and smart phones, which were connected to the plane’s entertainment system, China News Service reported.

     

    Air China said it hoped to mark the occasion with live streaming of the parade to symbolise the “end of an era” when Chinese airlines were unable to broadcast live television.

     

    In partnership with the China’s civil aviation authority, government broadcasting authorities and satellite networks, Air China said it has carried out research and testing for more than a year before making the breakthrough with its in-flight broadcast equipment.

     

    The airline said that in the future passengers would be able to access state TV broadcasts and a variety of provincial-level TV shows on flights.

     

    Many airlines abroad, including those in Europe and the US, have been offering live TV broadcasts streamed via satellite TV, satellite and in-flight Wi-fi for several years.

  • MSM to hold majority stake in JV with BBC for Sony BBC Earth launch

    MSM to hold majority stake in JV with BBC for Sony BBC Earth launch

    MUMBAI: Multi Screen Media (MSM) has entered into a joint venture with BBC Worldwide to bring BBC Earth to India. MSM will be a majority stakeholder in the JV partnership. 

     

    Called, Sony BBC Earth, the premium factual channel for Indian audiences, will broadcast in HD and will be available in Hindi, English and Tamil across India.

     

    While BBC Worldwide will draw on its programming catalogue, MSM has years of experience in programming and in operating and distributing television content under the Sony brand name.

     

    It may be recalled that in April this year, the two companies has announced their intention to jointly launch BBC Earth in India.

     

    The JV between MSM and BBC Worldwide and the launch of Sony BBC Earth is subject to necessary regulatory approvals in India.

     

    In order to scale up the JV with BBC Worldwide, MSM will be putting together a new team, which will handle the programming, marketing, operations as well as sales and distribution of Sony BBC Earth.

     

    MSM chief executive officer NP Singh said, “Sony BBC Earth is a joint venture between MSM and BBC Worldwide; with MSM owning the majority stake. This partnership with BBC Worldwide gives us an unparalleled edge in distributing factual programming to viewers across MSM’s network in India and to sharing with them, some of the best television content ever.”

     

    “Sony BBC Earth will combine information and entertainment in real surroundings and audiences that crave the virgin thrill and adventure of exploring natural environments, demystifying science and rewriting history will find it difficult to meander away from this channel. We are confident that within a short span of time, this new channel will carve its own distinct positioning in the minds of the discerning Indian viewer,” he added.

     

    BBC Worldwide Global Markets president Paul Dempsey added, “This is a pioneering model for us. By working with a respected local partner of the calibre of MSM we can bring BBC Earth’s world class content to a new audience who we know have a huge appetite for premium factual programming.”