ITV

Category: Factual

  • TLC celebrated this year with #TakeTheLeap digital campaign

    TLC celebrated this year with #TakeTheLeap digital campaign

    New Delhi: March 8, 2016: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.

    From jumping off a cliff to starting a new fitness regimen to helping people in need, fans expressed the change they wanted to bring about this leap day on TLC’s social media pages. The campaign gave fans a reason to turn their dreams into reality take the leap from thinking to doing.

    The month-long campaign gained immense popularity on Facebook, Twitter and Instagram, and invited fans to make the most of the bonus day by sharing their experiences on social media with the hashtag #TakeTheLeap. Thousands of fans participated in the contest on the TLC India Facebook and Twitter pages and won exclusive merchandise.

  • History TV18 to unleash revamped look

    History TV18 to unleash revamped look

    MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of ‘going local’ with a fresh set of ‘Indianised’ programming content.

    History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The ‘go local’ bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

    A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, “Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy”

    The channel already has an app to complement its TV offering, and now with an idea to make the entire brand’s look, feel and engagement constant irrespective of the country the network will also revamp its application.

    Iyer adds, “Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application”.

    With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel’s new ‘changing avatar’ also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

    Speaking about the change in its logo Iyer asserts, “There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind.”

    With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. “As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time” Iyer adds.

  • History TV18 to unleash revamped look

    History TV18 to unleash revamped look

    MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of ‘going local’ with a fresh set of ‘Indianised’ programming content.

    History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The ‘go local’ bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

    A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, “Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy”

    The channel already has an app to complement its TV offering, and now with an idea to make the entire brand’s look, feel and engagement constant irrespective of the country the network will also revamp its application.

    Iyer adds, “Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application”.

    With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel’s new ‘changing avatar’ also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

    Speaking about the change in its logo Iyer asserts, “There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind.”

    With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. “As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time” Iyer adds.

  • Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    MUMBAI: Nat Geo had launched a fund raising initiative, #StandWithGirl, to support education and empowerment of the girl child on 15 February. The initiative has received support from celebrities Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag. Viewers too can help the girl child initiative by donating to #StandWithGirl initiative onwww.standwithagirl.com.

    On the occasion of International Women’s Day on 8 March, Nat Geo will air the television premiere of documentary He Named Me Malala at 9 pm. He Named Me Malala is the story of Malala who braved bullets to further the cause of girls’ education and showed everyone the importance of standing up for girls’ rights. The premiere of this special Nat Geo Megadoc of the Month and will be completely commercial-free.

    Commenting on the initiative and the television premiere, FOX Networks Group India business head Swati Mohan said, “Malala’s is an iconic story that inspires women across the globe. Her voice has helped bring the much-needed focus on education for the girl-child. As an institution, Nat Geo has always believed in empowering people with knowledge and we are delighted to introduce the #StandWithAGirl initiative. Premiering commercial-free, a documentary film of the scale of Oscar shortlist He Named Me Malala, is in line with our commitment to continue bringing to viewers, the gold standard of spectacular storytelling. “

    Actor Sushmita Sen further added, “It’s time to raise our voice against illiteracy and inequality. I support girl’s education with all my heart.  We all need to stand up to fight all obstacles that come in the way of our daughters’ education. The least we can do is to communicate the significance of education and empowerment of our country’s daughters.”

  • Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    Nat Geo launches #StandWithGirl; to air Malala documentary on International Women’s day

    MUMBAI: Nat Geo had launched a fund raising initiative, #StandWithGirl, to support education and empowerment of the girl child on 15 February. The initiative has received support from celebrities Shabana Azmi, Sushmita Sen, Dia Mirza and Gul Panag. Viewers too can help the girl child initiative by donating to #StandWithGirl initiative onwww.standwithagirl.com.

    On the occasion of International Women’s Day on 8 March, Nat Geo will air the television premiere of documentary He Named Me Malala at 9 pm. He Named Me Malala is the story of Malala who braved bullets to further the cause of girls’ education and showed everyone the importance of standing up for girls’ rights. The premiere of this special Nat Geo Megadoc of the Month and will be completely commercial-free.

    Commenting on the initiative and the television premiere, FOX Networks Group India business head Swati Mohan said, “Malala’s is an iconic story that inspires women across the globe. Her voice has helped bring the much-needed focus on education for the girl-child. As an institution, Nat Geo has always believed in empowering people with knowledge and we are delighted to introduce the #StandWithAGirl initiative. Premiering commercial-free, a documentary film of the scale of Oscar shortlist He Named Me Malala, is in line with our commitment to continue bringing to viewers, the gold standard of spectacular storytelling. “

    Actor Sushmita Sen further added, “It’s time to raise our voice against illiteracy and inequality. I support girl’s education with all my heart.  We all need to stand up to fight all obstacles that come in the way of our daughters’ education. The least we can do is to communicate the significance of education and empowerment of our country’s daughters.”

  • Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    MUMBAI: Nat Geo Wild brought the Big Cat week to celebrate World Wild Life Day today, thus bring for wildlife enthusiasts in India an opportunity to witness the most spectacular and intimate encounters with Big Cats ever seen on television.

    The celebration of the fiercest felines commenced on 29 February and will go on till 6 March at 8pm

    FOX Networks Group India business head Swati Mohan said: “National Geographic has been championing the cause of nature and wildlife for 128 years. In India, Nat Geo Wild has always enjoyed a dedicated viewership. Now curated in India, the channel’s commitment to relevant and compelling wildlife storytelling is even more evident with our special line of Big Cat Week, which will definitely take viewers uncomfortably close to the Big Cats.”

    Nat Geo Wild aims to take the lead to narrate untold stories of the wild that resonate with the audience.  

    While Nat Geo wild has been available in India for some time now, the channel is now getting uplinked from India giving the opportunity to Indian audiences and advertisers to enjoy the customized content. The channel, which on an average reaches 26 Million viewers weekly (TV universe) has already seen a growth of 63% in weekly channel share (Wk 7 compared to Wk 5, 15+ AB, All India) since the India uplink has happened. 

    The channel, which can now offer integrated solutions to advertisers, is distributed on all major DTH platforms. Along with the SD channel, now Nat Geo Wild HD is also available to Indian audiences & advertisers.

  • Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    Nat Geo Wild celebrate the life of Big Cats as part of World Wild Life day

    MUMBAI: Nat Geo Wild brought the Big Cat week to celebrate World Wild Life Day today, thus bring for wildlife enthusiasts in India an opportunity to witness the most spectacular and intimate encounters with Big Cats ever seen on television.

    The celebration of the fiercest felines commenced on 29 February and will go on till 6 March at 8pm

    FOX Networks Group India business head Swati Mohan said: “National Geographic has been championing the cause of nature and wildlife for 128 years. In India, Nat Geo Wild has always enjoyed a dedicated viewership. Now curated in India, the channel’s commitment to relevant and compelling wildlife storytelling is even more evident with our special line of Big Cat Week, which will definitely take viewers uncomfortably close to the Big Cats.”

    Nat Geo Wild aims to take the lead to narrate untold stories of the wild that resonate with the audience.  

    While Nat Geo wild has been available in India for some time now, the channel is now getting uplinked from India giving the opportunity to Indian audiences and advertisers to enjoy the customized content. The channel, which on an average reaches 26 Million viewers weekly (TV universe) has already seen a growth of 63% in weekly channel share (Wk 7 compared to Wk 5, 15+ AB, All India) since the India uplink has happened. 

    The channel, which can now offer integrated solutions to advertisers, is distributed on all major DTH platforms. Along with the SD channel, now Nat Geo Wild HD is also available to Indian audiences & advertisers.

  • Harmonic releases documentary on making of NASA’s UHD TV

    Harmonic releases documentary on making of NASA’s UHD TV

    MUMBAI: Harmonic, the video delivery infrastructure for emerging television and video services, has shot a documentary examining the making of NASA’s UHD TV channel.

    NASA TV UHD is the first noncommercial consumer UHD channel in North America. Showcasing the breathtaking beauty and grandeur of space using high-resolution images and video generated on the International space station and other current NASA missions, the channel also airs re-mastered footage from historical missions.

    The Harmonic documentary discusses the technical challenges NASA and Harmonic overcame within a matter of months to put NASA TV UHD up on one satellite link along with NASA’s existing SD and HD channels.

    Harmonic CMO Peter Alexander said, “Our signal is up on the bird, and so that’s exciting – to be blazing a new trail and leveraging the very latest state-of-the-art technology in television and video.”

    The video is also available on the Harmonic channel: www.harmonicinc.com/resources/videos/nasa-uhd

  • Harmonic releases documentary on making of NASA’s UHD TV

    Harmonic releases documentary on making of NASA’s UHD TV

    MUMBAI: Harmonic, the video delivery infrastructure for emerging television and video services, has shot a documentary examining the making of NASA’s UHD TV channel.

    NASA TV UHD is the first noncommercial consumer UHD channel in North America. Showcasing the breathtaking beauty and grandeur of space using high-resolution images and video generated on the International space station and other current NASA missions, the channel also airs re-mastered footage from historical missions.

    The Harmonic documentary discusses the technical challenges NASA and Harmonic overcame within a matter of months to put NASA TV UHD up on one satellite link along with NASA’s existing SD and HD channels.

    Harmonic CMO Peter Alexander said, “Our signal is up on the bird, and so that’s exciting – to be blazing a new trail and leveraging the very latest state-of-the-art technology in television and video.”

    The video is also available on the Harmonic channel: www.harmonicinc.com/resources/videos/nasa-uhd

  • Masterchef Canada to debut on TLC

    Masterchef Canada to debut on TLC

    MUMBAI : TLC is all set to unleash a new culinary battle on TV with the launch of Masterchef Canada. MasterchefCanada will premiere on4 March and will air Friday to Sunday at 8 PM.

    The internationally acclaimed franchise will present a line-up of 50 professional and home cooks from various parts of Canada who will compete for the title of Canada’s first ever MasterChef.

    The distinguished judging panel will include celebrity chef Michael Bonacini who is the co-founder of one of Canada’s leading fine dining restaurant companies, Claudio Aprile, one of Canada’s most celebrated and visionary chefs and Alvinleung, the self-proclaimed ‘Demon Chef.’ In each episode, the judges will up the stakes by bringing in new hurdles and twists for the amateur cooks as they undergo a series of pressure tests, mystery box challenges and team challenges on their way to the top.

    In the quest to become Canada’s first-ever MasterChef, contestants will fight each other in their bid to impress three of Canada’s most popular and celebrated chefs. The judges will test contestants on their skills, creativity and their ability to withstand pressure against all odds. The series will feature contestants who will present their creatively crafted dishes with the hopes of turning their culinary dreams into reality.

    After a series of nail-biting showdowns, the series will bring the culinary battle down to two cooks in the grand finale.