Category: English Entertainment

  • TV shows that the 90s kids miss

    TV shows that the 90s kids miss

    MUMBAI: Imagine travelling back to the time when we were young. Growing up is not an option for anyone. It is one of those inevitable aspects of the train of life that every passenger has to experience. But how you grow up is an option, more so, an option that everyone chooses to do in their own way. Some love the ‘grown up’ phase while others dwell and hate the fact that the comfort of being carefree does not exist anymore. 

    For a 90s kid, the world was really a unique place during that decade. The phase when comic books took shelter in the palms of our hands for most of the day, a time when a bicycle ride with friends felt no less than a dangerous mission, where tape-recorders remained a luxurious commodity, and asking your mother for money did not end with a “earn for yourself” reply.

    The 90s also played a vital role in shaping our understanding of entertainment. As flat screen televisions were welcomed with sheer enthusiasm, a part of 90s kid died with the departure of CRTs (Cathode Ray Tube).

    Game of Thrones replaced The Small Wonder, Sherlock replaced Tin Tin, Family Guy and Tom & Jerry provided hourly moments of laughter, whereas WWF became WWE. 

    For the child in all of us, let us revisit some of the series that makes travel down the memory lane pleasurable as we delve deeper into nostalgia.

    Read on:

    Full House

    An American television series created by Jeff Franklin for ABC was aired from 22 September 1987 to 23 May 1995, broadcasting eight seasons and 192 episodes. The show narrates the story about a widowed father who enlist his best friend and his brother-in-law to help raise his three daughters. Full House is one such show that the 90s kids loved to watch.

    Will & Grace

    Created by David Kohan and Max Mutchnick and directed by James Burrows, the show was aired on NBC from 21 September 1998 to 18 May 2006. The story focused on the relationship between a gay lawyer and his best friend, a straight Jewish woman who is an interior designer. It showed the interplay of relationships, trials and tribulation of dating, marriage, divorce, casual sex and as well as comical key stereotypes of gay and Jewish culture.
    The show aired eight seasons and 194 episodes. 

    Beverly Hills 90210

    Yet another American drama series, Beverly Hills 90201 was created by Darren Star, Aaron Spelling, E Duke Vincent among others. The show aired from 4 October 1990 to 17 May 2000 with 293 episodes and 10 seasons. It was produced by Spelling Television and aired on Fox. The show addressed issues such as date, rape, gay rights, animal rights, alcoholism, drug abuse, domestic violence, sex, anti-Semitism, teenage suicide, teenage pregnancy and AIDS. 

    Law and Order

    The show was aired on NBC from 13 September 1990 to 24 May 2010. A total of 20 seasons and 456 episodes were aired. The plot was based on real cases. Set and filmed in New York City, the series followed a two-part approach: the first half-hour was the investigation of a crime (usually murder) and apprehension of a suspect by New York City Police Department homicide detectives; the second half was the prosecution of the defendant by the Manhattan District Attorney’s Office.

    Homicide: Life on the Street

    The series was created by Paul Attanasio and was based on David Simons book Homicide: A Year on the Killing Streets. It was the first drama to win three Peabody award for its achievement in drama .It aired seven seasons across 122 episodes from 1993 to 1999 on NBC. It shed light on and around the homicide unit of the Baltimore Police Department, a group of determined individuals, who were committed to their grim job.

  • TV shows that the 90s kids miss

    TV shows that the 90s kids miss

    MUMBAI: Imagine travelling back to the time when we were young. Growing up is not an option for anyone. It is one of those inevitable aspects of the train of life that every passenger has to experience. But how you grow up is an option, more so, an option that everyone chooses to do in their own way. Some love the ‘grown up’ phase while others dwell and hate the fact that the comfort of being carefree does not exist anymore. 

    For a 90s kid, the world was really a unique place during that decade. The phase when comic books took shelter in the palms of our hands for most of the day, a time when a bicycle ride with friends felt no less than a dangerous mission, where tape-recorders remained a luxurious commodity, and asking your mother for money did not end with a “earn for yourself” reply.

    The 90s also played a vital role in shaping our understanding of entertainment. As flat screen televisions were welcomed with sheer enthusiasm, a part of 90s kid died with the departure of CRTs (Cathode Ray Tube).

    Game of Thrones replaced The Small Wonder, Sherlock replaced Tin Tin, Family Guy and Tom & Jerry provided hourly moments of laughter, whereas WWF became WWE. 

    For the child in all of us, let us revisit some of the series that makes travel down the memory lane pleasurable as we delve deeper into nostalgia.

    Read on:

    Full House

    An American television series created by Jeff Franklin for ABC was aired from 22 September 1987 to 23 May 1995, broadcasting eight seasons and 192 episodes. The show narrates the story about a widowed father who enlist his best friend and his brother-in-law to help raise his three daughters. Full House is one such show that the 90s kids loved to watch.

    Will & Grace

    Created by David Kohan and Max Mutchnick and directed by James Burrows, the show was aired on NBC from 21 September 1998 to 18 May 2006. The story focused on the relationship between a gay lawyer and his best friend, a straight Jewish woman who is an interior designer. It showed the interplay of relationships, trials and tribulation of dating, marriage, divorce, casual sex and as well as comical key stereotypes of gay and Jewish culture.
    The show aired eight seasons and 194 episodes. 

    Beverly Hills 90210

    Yet another American drama series, Beverly Hills 90201 was created by Darren Star, Aaron Spelling, E Duke Vincent among others. The show aired from 4 October 1990 to 17 May 2000 with 293 episodes and 10 seasons. It was produced by Spelling Television and aired on Fox. The show addressed issues such as date, rape, gay rights, animal rights, alcoholism, drug abuse, domestic violence, sex, anti-Semitism, teenage suicide, teenage pregnancy and AIDS. 

    Law and Order

    The show was aired on NBC from 13 September 1990 to 24 May 2010. A total of 20 seasons and 456 episodes were aired. The plot was based on real cases. Set and filmed in New York City, the series followed a two-part approach: the first half-hour was the investigation of a crime (usually murder) and apprehension of a suspect by New York City Police Department homicide detectives; the second half was the prosecution of the defendant by the Manhattan District Attorney’s Office.

    Homicide: Life on the Street

    The series was created by Paul Attanasio and was based on David Simons book Homicide: A Year on the Killing Streets. It was the first drama to win three Peabody award for its achievement in drama .It aired seven seasons across 122 episodes from 1993 to 1999 on NBC. It shed light on and around the homicide unit of the Baltimore Police Department, a group of determined individuals, who were committed to their grim job.

  • Star World Premiere HD’s marketing push for Game of Thrones season 6

    Star World Premiere HD’s marketing push for Game of Thrones season 6

    MUMBAI: Star World Premiere HD premiered Game of Thrones on 26 April. The channel kick-started its campaign with extensive on-air promotions and the network’s reach. The promotions are carried across Hindi and English general entertainment channels as well as sports and infotainment.  

    The buzz only increased as the launch day appeared with countdowns across the network till the very last minute. But the buck did not stop here. The channel spread the excitement not just to its viewers but also to trade partners with a whole week of exciting on-ground activations across 8 media agencies in Bangalore, Mumbai and Delhi. The employees of these agencies experienced virtual sword fighting, traded character cards, were welcomed by a violinist playing the title track at the entrance in the morning and much more.  This 6-day long activity was a lead-in to the premiere of Game of Thrones season 6, comprising of 6 different experiences curated around the Game of Thrones theme. In fact, participation benchmarks were crossed and beyond averaging over 70 per cent as the employees participated with much anticipation and gusto.

    Game of Thrones fans are extremely active on the digital platforms, and it was only fitting that the channel went all out online. Star World Premiere HD decided to own Tuesdays as GoT Tuesdays and launched the Amazon Fanlords activity on Twitter. Starting 4 weeks prior to the show launch, every Tuesday, Twitter users could engage in contests, activities and win exclusive Game of Thrones merchandise as they became the Amazon Fanlords. The contest garnered 15 million (1.5 crore) estimated impressions on an average, every Tuesday. The Tuesday to Tuesday activity successfully commenced on 29 March and will go on till the show’s season 6 comes to an end.

    The marketing approach was taken a notch higher as the launch approached. On Twitter, Star World Premiere HD initiated the one-of-a-kind Flock to Unlock movement on 25 April to bring together fans of the show in a distinctive manner. Fans were encouraged to tweet to unlock a Game of Thrones musical promo that would be released for the first time in India. The activity garnered 74 million (7.4 crore) estimated impressions and was trending nationally for several hours claims the channel. On the launch day, GoT Tuesdays gained the highest momentum as Amazon Fanlords was not only expanded to a day-long contest online but continued on air during the episode. Viewers could answer questions during the episode itself too, to win the most exclusive Game of Thrones merchandises. The activity helped garner 107 million (10.7 crore) estimated impressions.

    Star World Premiere HD brought the world of ice and fire to Mumbai, Delhi and Bangalore with a distinctive on-ground crusade for its fans. The channel took its fans by surprise by positioning gothic Game of Thrones themed guards across popular locations near the Bandra Worli Sea Link and Carter road, Bandra in Mumbai, DLF Saket in Delhi and Forum Koramangla in Bangalore on the premiere day in the morning and evening. Some of the unsuspecting fans even received customized Game of Thrones merchandise from the guards specially made available by Star World Premiere HD.

    The Game of Thrones launch was celebrated all day long by Game of Thrones fans not only outside, but within the Star India office as well as a violinist played the iconic Game of Thrones soundtrack for all Star employees, Iive!  Not only that, Game of Thrones fans were also given a chance to enter the realm of Game of Thrones and join the hall of faces through an elaborate photo-op set-up.

    The show has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. E-commerce giant Amazon has come on board as Presenting sponsors, Maruti Suzuki Baleno is a ‘driven by’ sponsor and London Dairy and Ola Micro are ‘powered by’ sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors.

    The ultimate television series created by D.B. Weiss and David Benioff, is not only a remarkable show with an impressive 9.4 IMDB rating but is also the most talked about show around the globe and on social media. In fact, the previous seasons of the series went on to win an astounding 190 awards and 511 nominations which includes prestigious awards like the Golden Globes, Emmys, Critic’s Choice, British Academy Television Awards, Screen Actors Guild and People’s Choice.

  • Star World Premiere HD’s marketing push for Game of Thrones season 6

    Star World Premiere HD’s marketing push for Game of Thrones season 6

    MUMBAI: Star World Premiere HD premiered Game of Thrones on 26 April. The channel kick-started its campaign with extensive on-air promotions and the network’s reach. The promotions are carried across Hindi and English general entertainment channels as well as sports and infotainment.  

    The buzz only increased as the launch day appeared with countdowns across the network till the very last minute. But the buck did not stop here. The channel spread the excitement not just to its viewers but also to trade partners with a whole week of exciting on-ground activations across 8 media agencies in Bangalore, Mumbai and Delhi. The employees of these agencies experienced virtual sword fighting, traded character cards, were welcomed by a violinist playing the title track at the entrance in the morning and much more.  This 6-day long activity was a lead-in to the premiere of Game of Thrones season 6, comprising of 6 different experiences curated around the Game of Thrones theme. In fact, participation benchmarks were crossed and beyond averaging over 70 per cent as the employees participated with much anticipation and gusto.

    Game of Thrones fans are extremely active on the digital platforms, and it was only fitting that the channel went all out online. Star World Premiere HD decided to own Tuesdays as GoT Tuesdays and launched the Amazon Fanlords activity on Twitter. Starting 4 weeks prior to the show launch, every Tuesday, Twitter users could engage in contests, activities and win exclusive Game of Thrones merchandise as they became the Amazon Fanlords. The contest garnered 15 million (1.5 crore) estimated impressions on an average, every Tuesday. The Tuesday to Tuesday activity successfully commenced on 29 March and will go on till the show’s season 6 comes to an end.

    The marketing approach was taken a notch higher as the launch approached. On Twitter, Star World Premiere HD initiated the one-of-a-kind Flock to Unlock movement on 25 April to bring together fans of the show in a distinctive manner. Fans were encouraged to tweet to unlock a Game of Thrones musical promo that would be released for the first time in India. The activity garnered 74 million (7.4 crore) estimated impressions and was trending nationally for several hours claims the channel. On the launch day, GoT Tuesdays gained the highest momentum as Amazon Fanlords was not only expanded to a day-long contest online but continued on air during the episode. Viewers could answer questions during the episode itself too, to win the most exclusive Game of Thrones merchandises. The activity helped garner 107 million (10.7 crore) estimated impressions.

    Star World Premiere HD brought the world of ice and fire to Mumbai, Delhi and Bangalore with a distinctive on-ground crusade for its fans. The channel took its fans by surprise by positioning gothic Game of Thrones themed guards across popular locations near the Bandra Worli Sea Link and Carter road, Bandra in Mumbai, DLF Saket in Delhi and Forum Koramangla in Bangalore on the premiere day in the morning and evening. Some of the unsuspecting fans even received customized Game of Thrones merchandise from the guards specially made available by Star World Premiere HD.

    The Game of Thrones launch was celebrated all day long by Game of Thrones fans not only outside, but within the Star India office as well as a violinist played the iconic Game of Thrones soundtrack for all Star employees, Iive!  Not only that, Game of Thrones fans were also given a chance to enter the realm of Game of Thrones and join the hall of faces through an elaborate photo-op set-up.

    The show has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. E-commerce giant Amazon has come on board as Presenting sponsors, Maruti Suzuki Baleno is a ‘driven by’ sponsor and London Dairy and Ola Micro are ‘powered by’ sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors.

    The ultimate television series created by D.B. Weiss and David Benioff, is not only a remarkable show with an impressive 9.4 IMDB rating but is also the most talked about show around the globe and on social media. In fact, the previous seasons of the series went on to win an astounding 190 awards and 511 nominations which includes prestigious awards like the Golden Globes, Emmys, Critic’s Choice, British Academy Television Awards, Screen Actors Guild and People’s Choice.

  • What does the future hold for you? GoT on Star World Premiere HD at 10 pm today

    What does the future hold for you? GoT on Star World Premiere HD at 10 pm today

    MUMBAI: Winter is almost here, can you feel the chills? Yes, you guessed it right. The viewers will get to see the much anticipated Game Of Thrones season 6 today.

    Though, Hotstar screened GoT 6 yesterday in India simultaneously with the release of the show in the US. The fans in India could watch the uncensored ad-free first episode titled The Red Woman on Hotstar at 7:30 am on 25 April minutes after its US premiere.

    Hold on! All’s not lost yet. There is  good news for all those who have missed it. GoT season 6 will be premiered on 26 April at 10 pm on Star World Premiere HD.

    Although HBO has taken steps in recent years to combat its heavy illegal downloading problem, pirates appear to have continued to download the season 6 premiere of GoT much before its official release.

    TorrentFreak reported that there were more than a million downloads in half a day. People from all over the world grabbed a copy, with over 200,000 BitTorrent users actively sharing copies of the episode, a number that’s still rising. The initial numbers gives a picture that HBO’s GoT will continue its legacy of being one of the most pirated show of the year.

  • What does the future hold for you? GoT on Star World Premiere HD at 10 pm today

    What does the future hold for you? GoT on Star World Premiere HD at 10 pm today

    MUMBAI: Winter is almost here, can you feel the chills? Yes, you guessed it right. The viewers will get to see the much anticipated Game Of Thrones season 6 today.

    Though, Hotstar screened GoT 6 yesterday in India simultaneously with the release of the show in the US. The fans in India could watch the uncensored ad-free first episode titled The Red Woman on Hotstar at 7:30 am on 25 April minutes after its US premiere.

    Hold on! All’s not lost yet. There is  good news for all those who have missed it. GoT season 6 will be premiered on 26 April at 10 pm on Star World Premiere HD.

    Although HBO has taken steps in recent years to combat its heavy illegal downloading problem, pirates appear to have continued to download the season 6 premiere of GoT much before its official release.

    TorrentFreak reported that there were more than a million downloads in half a day. People from all over the world grabbed a copy, with over 200,000 BitTorrent users actively sharing copies of the episode, a number that’s still rising. The initial numbers gives a picture that HBO’s GoT will continue its legacy of being one of the most pirated show of the year.

  • ‘Veep’ season 5 and ‘Silicon Valley’ season 3 to premiere on Star World Premiere HD

    ‘Veep’ season 5 and ‘Silicon Valley’ season 3 to premiere on Star World Premiere HD

    MUMBAI: Star World Premiere HD, the English entertainment channel that has pioneered the day and date movement in India is known for its promise of showcasing the latest shows on television. Keeping with its brand proposition See It First, the channel is all set to premiere comic capers that have created a league of their own in the television industry, Veep season 5 and Silicon Valley season 3. The shows will premiere on 27 April at 10 pm and 10.30 pm respectively and will continue to air every Wednesday at the same time. 

    Featuring renowned comic genius Julia Louis-Dreyfus in the lead, hit TV series Veep follows her journey as the clueless vice-president Selina Meyer who leads a bizarre brigade of staff members. The show that depicts humanity, banality and absurdity that goes on in the life of Washington has evolved its storyline to the point where Meyer has stumbled her way into occupancy of the oval office as the president. So join in the mad brigade as Season 5 of the satirical presidential show yet again takes comedy to the next level while continuing to revolve around Meyer and her many adventures.

    The show also stars Golden Globe and People’s Choice Awards winner Hugh Laurie along with Anna Chlumsky, Emmy award winner Tony Hale, Reid Scott, Timothy Simons, Matt Walsh, Sufe Bradshaw, Kevin Dunn, Gary Cole and Sam Richardson.

    The series bagged the Primetime Emmy award for the best comedy series and reaped several other awards including four consecutive Emmy wins for Dreyfus.

    On the other hand, only two seasons old, the Emmy award-winning series Silicon Valley has carved a niche for itself because of its comedic charm and tech-centric satire on the city by the bay where everyone has a tech start-up with world-changing ideas but only a few make it big. The top tier satire show is now all set to return for a third season with different personal and professional issues which the team at Pied Piper will have to face. Starring T.J.Miller, Kumail Nanjiani, Martin Starrand Zach Woods, season 3 of the show will also welcome veteran actor Stephen Tobolowsky as Jack Barker, the new CEO of Pied Piper. Jack Barker is a very successful and relatable CEO who has taken small companies public with not just successful IPOs but insanely successful IPOs. But is that too good to be true? After cameos by Snapchat co-founder and Dropbox CEO in the previous season, who will Silicon Valley bring this season?

  • ‘Veep’ season 5 and ‘Silicon Valley’ season 3 to premiere on Star World Premiere HD

    ‘Veep’ season 5 and ‘Silicon Valley’ season 3 to premiere on Star World Premiere HD

    MUMBAI: Star World Premiere HD, the English entertainment channel that has pioneered the day and date movement in India is known for its promise of showcasing the latest shows on television. Keeping with its brand proposition See It First, the channel is all set to premiere comic capers that have created a league of their own in the television industry, Veep season 5 and Silicon Valley season 3. The shows will premiere on 27 April at 10 pm and 10.30 pm respectively and will continue to air every Wednesday at the same time. 

    Featuring renowned comic genius Julia Louis-Dreyfus in the lead, hit TV series Veep follows her journey as the clueless vice-president Selina Meyer who leads a bizarre brigade of staff members. The show that depicts humanity, banality and absurdity that goes on in the life of Washington has evolved its storyline to the point where Meyer has stumbled her way into occupancy of the oval office as the president. So join in the mad brigade as Season 5 of the satirical presidential show yet again takes comedy to the next level while continuing to revolve around Meyer and her many adventures.

    The show also stars Golden Globe and People’s Choice Awards winner Hugh Laurie along with Anna Chlumsky, Emmy award winner Tony Hale, Reid Scott, Timothy Simons, Matt Walsh, Sufe Bradshaw, Kevin Dunn, Gary Cole and Sam Richardson.

    The series bagged the Primetime Emmy award for the best comedy series and reaped several other awards including four consecutive Emmy wins for Dreyfus.

    On the other hand, only two seasons old, the Emmy award-winning series Silicon Valley has carved a niche for itself because of its comedic charm and tech-centric satire on the city by the bay where everyone has a tech start-up with world-changing ideas but only a few make it big. The top tier satire show is now all set to return for a third season with different personal and professional issues which the team at Pied Piper will have to face. Starring T.J.Miller, Kumail Nanjiani, Martin Starrand Zach Woods, season 3 of the show will also welcome veteran actor Stephen Tobolowsky as Jack Barker, the new CEO of Pied Piper. Jack Barker is a very successful and relatable CEO who has taken small companies public with not just successful IPOs but insanely successful IPOs. But is that too good to be true? After cameos by Snapchat co-founder and Dropbox CEO in the previous season, who will Silicon Valley bring this season?

  • Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    MUMBAI: Sometimes even the best is not good enough. Sometimes even a hero might fall. When the world faces total annihilation at the hands of one incredibly powerful foe, it’s time to assemble all against one. The devious Ultron wants to break earth’s mightiest superheroes, but together they will stand tall against all odds and with the help of every movie lover in India they will look to prevail on Marvel’s Avengers: Age of Ultron on 24 April at 1 pm and 9 pm only on Star Movies.

    The movies is powered by Domino’s, partnered by Dell and Tiago from Tata Motors while associate sponsors are Frooti, Reebok and Nivea.

    For the showcase of one of biggest superhero blockbusters of all time, a film that grossed over 1.4 billion USD worldwide, the Star Movies team created an avalanche of Superhero showdown with one single focus join the Marvel’s Avengers and defeat Ultron!

    For a blockbuster of this scale, movies marketing needs to set benchmarks that the industry has not seen before. That’s exactly what the marketing blitzkrieg by Star Movies is going achieved on  20 and 21 April at the Phoenix Mills, Lower Parel. Life Sized figurines of the Hulk, Captain America, Thor and Iron Man were flown down to India to create the spectacular scene of the movie where the 4 super heroes fight the mighty Ultron. Fans of the franchise came in huge numbers to get a picture with their favorite super hero. Singer and Radio personality Mihir Joshi came in amongst huge numbers waiting to see one of their favorite singers support his favorite avenger. Mihir Joshi came dressed for the occasion in a casual jeans and a black avenger’s t shirt. Amidst a huge roar came one of the music industry’s most famous personalities Shibani Kashyap. It came in as a surprise that she was a huge fan of Captain America and she quoted that she couldn’t wait to watch the movie on Sunday.

    A high decibel omnipresent Outdoor messaging was set across India that urges all fans to assemble against Ultron. To support this spectacular campaign, branding and partnerships in Gold’s Gym outlets, Crossword Bookstores, Café Coffee Day and PVR Cinemas were set up across India. The radio campaign boomed with the voice of superheroes announcing the date when all the Avengers will assemble against their one foe.

    Social media is already abuzz with fans gearing up to join their favourite superheroes. There has been non-stop social media conversations leading up to the premiere that will unleash the fans on Ultron by forming the biggest army on social media with #AvengersOnStarMovies on 24 April 1 pm and 9 pm.

    Marvel’s Avengers: Age of Ultron does not have an equal and Star Movies has certainly set a new benchmark in movie marketing with an unprecedented plethora of high-octane initiatives that are befitting to a movie of this stature.

  • Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    Star Movies presents TV premiere of Marvel’s Avengers: Age of Ultron

    MUMBAI: Sometimes even the best is not good enough. Sometimes even a hero might fall. When the world faces total annihilation at the hands of one incredibly powerful foe, it’s time to assemble all against one. The devious Ultron wants to break earth’s mightiest superheroes, but together they will stand tall against all odds and with the help of every movie lover in India they will look to prevail on Marvel’s Avengers: Age of Ultron on 24 April at 1 pm and 9 pm only on Star Movies.

    The movies is powered by Domino’s, partnered by Dell and Tiago from Tata Motors while associate sponsors are Frooti, Reebok and Nivea.

    For the showcase of one of biggest superhero blockbusters of all time, a film that grossed over 1.4 billion USD worldwide, the Star Movies team created an avalanche of Superhero showdown with one single focus join the Marvel’s Avengers and defeat Ultron!

    For a blockbuster of this scale, movies marketing needs to set benchmarks that the industry has not seen before. That’s exactly what the marketing blitzkrieg by Star Movies is going achieved on  20 and 21 April at the Phoenix Mills, Lower Parel. Life Sized figurines of the Hulk, Captain America, Thor and Iron Man were flown down to India to create the spectacular scene of the movie where the 4 super heroes fight the mighty Ultron. Fans of the franchise came in huge numbers to get a picture with their favorite super hero. Singer and Radio personality Mihir Joshi came in amongst huge numbers waiting to see one of their favorite singers support his favorite avenger. Mihir Joshi came dressed for the occasion in a casual jeans and a black avenger’s t shirt. Amidst a huge roar came one of the music industry’s most famous personalities Shibani Kashyap. It came in as a surprise that she was a huge fan of Captain America and she quoted that she couldn’t wait to watch the movie on Sunday.

    A high decibel omnipresent Outdoor messaging was set across India that urges all fans to assemble against Ultron. To support this spectacular campaign, branding and partnerships in Gold’s Gym outlets, Crossword Bookstores, Café Coffee Day and PVR Cinemas were set up across India. The radio campaign boomed with the voice of superheroes announcing the date when all the Avengers will assemble against their one foe.

    Social media is already abuzz with fans gearing up to join their favourite superheroes. There has been non-stop social media conversations leading up to the premiere that will unleash the fans on Ultron by forming the biggest army on social media with #AvengersOnStarMovies on 24 April 1 pm and 9 pm.

    Marvel’s Avengers: Age of Ultron does not have an equal and Star Movies has certainly set a new benchmark in movie marketing with an unprecedented plethora of high-octane initiatives that are befitting to a movie of this stature.