Category: English Entertainment

Star World’s ‘Jimmy Kimmel Live’ show to host Donald Trump & Bernie Sanders

MUMBAI: Jimmy Kimmel Live remains the go-to late-night destination for Presidential candidates. Next week, presumptive Republican nominee Donald Trump and United States Senator and candidate for the democratic nomination Bernie Sanders will sit down with Jimmy to discuss their respective campaigns.

Donald Trump will make his third appearance on Jimmy Kimmel Live and his second as a presidential candidate. Senator Sanders will also make his third appearance, having most recently sat down with Jimmy Kimmel in March.

The episodes will be aired on 27 May and 30 May at 11 pm on Star World and Star World HD.

May 23, 2016
Star World’s ‘Jimmy Kimmel Live’ show to host Donald Trump & Bernie Sanders

MUMBAI: Jimmy Kimmel Live remains the go-to late-night destination for Presidential candidates. Next week, presumptive Republican nominee Donald Trump and United States Senator and candidate for the democratic nomination Bernie Sanders will sit down with Jimmy to discuss their respective campaigns.

Donald Trump will make his third appearance on Jimmy Kimmel Live and his second as a presidential candidate. Senator Sanders will also make his third appearance, having most recently sat down with Jimmy Kimmel in March.

The episodes will be aired on 27 May and 30 May at 11 pm on Star World and Star World HD.

May 23, 2016
It is time to bid adieu to some of your favorite shows on Star World Premiere HD

MUMBAI: Die-hard TV show lovers are sure to be struck by a bout of summer time sadness as Star World Premiere HD, India’s English entertainment channel that is home to day and date viewing will conclude seasons of some of the audiences’ favorite TV shows this May! These were the shows that made everyone cry, laugh and even jump out of their beds to cheer a character on. Through their stellar storylines and scintillating performances, these shows became an intimate part of viewers’ lives.

Never fear though! There is a firecracker lineup that will soon help you drop kick those summer blues into oblivion. For now, here is a list of some of your beloved shows that are all set to sail into the gentle night this summer so you can be sure to catch the shows’ finales before they end.

First in line is the popular comical memoir of real life character Eddie Huang ‘Fresh Off The Boat’ that follows his immigrant Taiwanese family as they attempt to adjust to the socio cultural and socio-economic reality of the US. The finale episode of the series’ season 2 picks up after Eddie’s girlfriend pulls out all the stops to impress his mother Jessica and Emery asks Louis for help with his graduation speech. Meanwhile Grandma tried to make Eddie a new suit and with everything coming together, the finale episode is sure to ensue into a sequence of hilarious antics! What will happen next? Catch the Season 2 finale of the show as it airs on Wednesday, May 25th at 9 PM.

Following suit is the crazy, dysfunctional and hilarious ‘Modern Family’ with its season finale this Thursday, May 19th at 9PM.The much loved comedy family drama, now in its seventh season, traverses across the lives of three wildly different families while bringing out the humour from situations in their everyday lives. Catch the Dunphy family struggle as Clair tries to find the right time to fire an employee, Phil thinks he caught Luke with a girl and Alex moves back in, seemingly undetected. Lily fears that the increasing arguments between her parents could result into something bigger. All the while, Jay struggles to deal with entering the workforce again.

Next in line is the popular action-spy drama show Quantico starring Priyanka Chopra. After all the thrill and suspense all season, the time has come for the final showdown in Quantico’s Season 1 finale episode ‘Yes’ that will air this Saturday, May 21st at 9PM. Watch Alex Parrish (Priyanka Chopra) race against time to tackle a terrorist while also trying to stop a bomb from going off in the season finale. Will she finally be recruited by the CIA?

Then there is the iconic and beloved yellow faced family drama ‘The Simpsons’ that culminates its glorious Season 27 on Monday, May 23rd at 9:30 PM. The satire, the comedy and the bang on depiction of the working class entwined with humour is what makes this show truly a household favourite among kids and adults alike, around the world!

Another popular comedy family drama that will meet its end this summer is the coming of age series Black-ish. The show that has an all-African-American family at its centre is co-produced by none other than the very famous Lawrence Fishburne who also stars in the show. Catch the season finale of Black-ish this Tuesday, May 24th at 9PM and watch the all-black family as they struggle to live in a pre-dominantly white world.

And lastly, it’s time to say goodbye to the comedy family drama set in the good ol’ days of the 80s, ‘The Goldbergs’. The show that never once failed to make us smile and sometimes even burst into laughter at the rib-tickling antics of the characters will showcase its Season 3 finale episode on Thursday, May 19th at 9 PM.

But with so many shows nearing their end after their mighty successful seasonal runs, Star World Premiere HD is all set to introduce an all-new line up of popular shows soon! So, don’t go anywhere, stay tuned-in to Star World Premiere HD and enjoy viewing all the latest seasons of shows at their day-and-date best!

May 20, 2016
It is time to bid adieu to some of your favorite shows on Star World Premiere HD

MUMBAI: Die-hard TV show lovers are sure to be struck by a bout of summer time sadness as Star World Premiere HD, India’s English entertainment channel that is home to day and date viewing will conclude seasons of some of the audiences’ favorite TV shows this May! These were the shows that made everyone cry, laugh and even jump out of their beds to cheer a character on. Through their stellar storylines and scintillating performances, these shows became an intimate part of viewers’ lives.

Never fear though! There is a firecracker lineup that will soon help you drop kick those summer blues into oblivion. For now, here is a list of some of your beloved shows that are all set to sail into the gentle night this summer so you can be sure to catch the shows’ finales before they end.

First in line is the popular comical memoir of real life character Eddie Huang ‘Fresh Off The Boat’ that follows his immigrant Taiwanese family as they attempt to adjust to the socio cultural and socio-economic reality of the US. The finale episode of the series’ season 2 picks up after Eddie’s girlfriend pulls out all the stops to impress his mother Jessica and Emery asks Louis for help with his graduation speech. Meanwhile Grandma tried to make Eddie a new suit and with everything coming together, the finale episode is sure to ensue into a sequence of hilarious antics! What will happen next? Catch the Season 2 finale of the show as it airs on Wednesday, May 25th at 9 PM.

Following suit is the crazy, dysfunctional and hilarious ‘Modern Family’ with its season finale this Thursday, May 19th at 9PM.The much loved comedy family drama, now in its seventh season, traverses across the lives of three wildly different families while bringing out the humour from situations in their everyday lives. Catch the Dunphy family struggle as Clair tries to find the right time to fire an employee, Phil thinks he caught Luke with a girl and Alex moves back in, seemingly undetected. Lily fears that the increasing arguments between her parents could result into something bigger. All the while, Jay struggles to deal with entering the workforce again.

Next in line is the popular action-spy drama show Quantico starring Priyanka Chopra. After all the thrill and suspense all season, the time has come for the final showdown in Quantico’s Season 1 finale episode ‘Yes’ that will air this Saturday, May 21st at 9PM. Watch Alex Parrish (Priyanka Chopra) race against time to tackle a terrorist while also trying to stop a bomb from going off in the season finale. Will she finally be recruited by the CIA?

Then there is the iconic and beloved yellow faced family drama ‘The Simpsons’ that culminates its glorious Season 27 on Monday, May 23rd at 9:30 PM. The satire, the comedy and the bang on depiction of the working class entwined with humour is what makes this show truly a household favourite among kids and adults alike, around the world!

Another popular comedy family drama that will meet its end this summer is the coming of age series Black-ish. The show that has an all-African-American family at its centre is co-produced by none other than the very famous Lawrence Fishburne who also stars in the show. Catch the season finale of Black-ish this Tuesday, May 24th at 9PM and watch the all-black family as they struggle to live in a pre-dominantly white world.

And lastly, it’s time to say goodbye to the comedy family drama set in the good ol’ days of the 80s, ‘The Goldbergs’. The show that never once failed to make us smile and sometimes even burst into laughter at the rib-tickling antics of the characters will showcase its Season 3 finale episode on Thursday, May 19th at 9 PM.

But with so many shows nearing their end after their mighty successful seasonal runs, Star World Premiere HD is all set to introduce an all-new line up of popular shows soon! So, don’t go anywhere, stay tuned-in to Star World Premiere HD and enjoy viewing all the latest seasons of shows at their day-and-date best!

May 20, 2016
IBC Innovation Awards Shortlist Announced: IP, 4K and OTT Amongst Industry Trends Tackled by Entrants

London, United Kingdom

The shortlist for the IBC2016 Innovation Awards has been announced. The nine finalists are from six countries, as far apart as China and the USA. Each reflects the way that technological advances are boosting the creativity and efficiency of the content industry.

That is what lies at the heart of the IBC Innovation Awards: the application of the latest technology in the real-world. This year this translates to making content more engaging for viewers, offering new functionality in delivery and discovery, and helping creators work more efficiently.

“The IBC Innovation Awards are unique because we judge on the benefits each entry delivers to the end user,” said Michael Lumley, Chair of the judging panel. “Ultimately, the award is handed over on stage not to a company developing the newest widgets but to the broadcaster or media company which benefits from a real collaborative process to develop the best possible solution.

“That gets tougher to judge each year,” Lumley added. “This year’s finalists represent the state of the art in some of the hottest topics, like online delivery and Ultra HD content.”

There are three categories in the IBC Innovation Awards programme, for the best applications of technology in content creation, content management and content delivery. This year three projects have been shortlisted for each category, but the winners will not be announced until the IBC Awards Ceremony, at 18:30 on Sunday 11 September.

Content Creation

Two of the three finalists in content creation increase viewer engagement in sports television, although in very different ways. BT Sport wanted to add even more impact when it won the rights to cover European Champions League football, and added very sophisticated augmented reality elements to its studio coverage, including a signature shot flying over a map of Europe to the stadiums hosting each game. Working in a huge and largely black studio was a challenge for camera tracking company Ncam, who worked with Moov, RT Software and Timeline TV to create a solution.

Point of view cameras for sports are not new, but Pylon Camera, developed by ESPN, takes it to a new level. Replacing corner posts in the high impact sport of American football, Pylon Cam has to have crush impact zones to avoid injuring players, while still delivering multiple views from each pylon. The pictures are not only sensational, they have helped referees judge critical touchdowns in key games. Technology partners include BSI and Gilman.

The third finalist is the remarkable live IP studio built by the EBU and housed at VRT Sandbox in Brussels. Using open standards, it demonstrates interconnectivity between equipment from multiple vendors. More to the point, it shows that a real, working, uncompromised production studio can be built around IP workflows for live television. The long list of technology partners includes Axon, D&MS, Dwesam, EVS, Genelec, Grass Valley, Lawo, LSB, Nevion, Tektronix and Trilogy.

Content Management

Just as critical as creating excellent content is managing it to create compelling viewing. MoovIT Production Services was faced with the challenge of shooting the Endemol Shine Germany reality show Wild Island on two secluded islands off the coast of Central America, but hosting the post production in Cologne, Germany, to get the show to air. Working with EditShare, a remote workflow allowed the content to be secured in a hostile environment with an unpredictable power supply, and edited in Germany, saving 50% on standard time and resources.

Ketnet, the children’s channel from VRT in Belgium, has been transformed into an interactive, curated online experience. The first app was aimed at two to five year olds, and concentrated on stimulating educational experiences rather than simply offering programmes and clips. The solution was developed by local company Small Town Heroes, and proved an immediate success, with young viewers spending 50% of their time playing.

The third finalist takes us back to reality television, this time in China for Tencent Video’s production ‘The 15 of Us’. The difference is that Tencent is a video portal rather than a conventional channel, and wanted to make all 120 HD cameras and two 360˚ cameras available at all times – 3,000 hours of content a day for a full year. They worked with technology partner Grass Valley to manage the content for editing, packaging and approval.

Content Delivery

BT Sport has a second spot on the shortlist, this time for a delivery solution. In 2015 it launched BT Sport Ultra HD, and since then have produced a large number of sporting events in 4K, including football, rugby, MotoGP, squash and NBA basketball. The company worked with its outside broadcast partner Timeline Television to build Europe’s first Ultra HD 4K truck, including cameras from Sony and a SAM switcher.

Swisscom is looking forward to a future where much television may be viewed on demand rather than on a linear schedule, and considered how it could help consumers discover the content they like. Working with ThinkAnalytics, it developed a new user experience which allows users to browse through all the content shown on more than 250 television channels, with personalised recommendations, and all working seamlessly over Switzerland’s four languages.

For the final nominee the judges returned to sports once more, this time to UEFA, the European football governing body. Recognising that football fans want much more than just simple coverage of the game, UEFA worked with technology partners deltatre, EVS and the EBU to develop its Next Generation Services Project, delivering a host of additional content from data feeds to multiple angles and linked second screen experiences, allowing rights-holding broadcasters to build viewer engagement for the Champions League.

Ceremony

The winners of the IBC2016 Innovation Awards are a closely guarded secret until the awards ceremony, which takes place during IBC2016 at 18:30 on Sunday 11 September, in the Auditorium of the Amsterdam RAI.

This lively and fast-paced show includes some audience surprises and highly entertaining offerings as well as the presentation of all of IBC’s awards, including the Judges’ Prize – also in the gift of the same panel of international editors and consultant who selected the Innovation Awards – and the IBC International Honour for Excellence.

The ceremony is free to all IBC visitors and always proves a popular event.

Judging Panel

The IBC Innovation Awards are judged by an international panel:

Michael Lumley (Chair)

Carolyn Giardina (USA)

David Crawford (UK)

Dick Hobbs (UK)

Fergal Ringrose (Ireland)

Phil Sandberg (Australia)

Vijaya Cherian (UAE)

May 19, 2016
IBC Innovation Awards Shortlist Announced: IP, 4K and OTT Amongst Industry Trends Tackled by Entrants

London, United Kingdom

The shortlist for the IBC2016 Innovation Awards has been announced. The nine finalists are from six countries, as far apart as China and the USA. Each reflects the way that technological advances are boosting the creativity and efficiency of the content industry.

That is what lies at the heart of the IBC Innovation Awards: the application of the latest technology in the real-world. This year this translates to making content more engaging for viewers, offering new functionality in delivery and discovery, and helping creators work more efficiently.

“The IBC Innovation Awards are unique because we judge on the benefits each entry delivers to the end user,” said Michael Lumley, Chair of the judging panel. “Ultimately, the award is handed over on stage not to a company developing the newest widgets but to the broadcaster or media company which benefits from a real collaborative process to develop the best possible solution.

“That gets tougher to judge each year,” Lumley added. “This year’s finalists represent the state of the art in some of the hottest topics, like online delivery and Ultra HD content.”

There are three categories in the IBC Innovation Awards programme, for the best applications of technology in content creation, content management and content delivery. This year three projects have been shortlisted for each category, but the winners will not be announced until the IBC Awards Ceremony, at 18:30 on Sunday 11 September.

Content Creation

Two of the three finalists in content creation increase viewer engagement in sports television, although in very different ways. BT Sport wanted to add even more impact when it won the rights to cover European Champions League football, and added very sophisticated augmented reality elements to its studio coverage, including a signature shot flying over a map of Europe to the stadiums hosting each game. Working in a huge and largely black studio was a challenge for camera tracking company Ncam, who worked with Moov, RT Software and Timeline TV to create a solution.

Point of view cameras for sports are not new, but Pylon Camera, developed by ESPN, takes it to a new level. Replacing corner posts in the high impact sport of American football, Pylon Cam has to have crush impact zones to avoid injuring players, while still delivering multiple views from each pylon. The pictures are not only sensational, they have helped referees judge critical touchdowns in key games. Technology partners include BSI and Gilman.

The third finalist is the remarkable live IP studio built by the EBU and housed at VRT Sandbox in Brussels. Using open standards, it demonstrates interconnectivity between equipment from multiple vendors. More to the point, it shows that a real, working, uncompromised production studio can be built around IP workflows for live television. The long list of technology partners includes Axon, D&MS, Dwesam, EVS, Genelec, Grass Valley, Lawo, LSB, Nevion, Tektronix and Trilogy.

Content Management

Just as critical as creating excellent content is managing it to create compelling viewing. MoovIT Production Services was faced with the challenge of shooting the Endemol Shine Germany reality show Wild Island on two secluded islands off the coast of Central America, but hosting the post production in Cologne, Germany, to get the show to air. Working with EditShare, a remote workflow allowed the content to be secured in a hostile environment with an unpredictable power supply, and edited in Germany, saving 50% on standard time and resources.

Ketnet, the children’s channel from VRT in Belgium, has been transformed into an interactive, curated online experience. The first app was aimed at two to five year olds, and concentrated on stimulating educational experiences rather than simply offering programmes and clips. The solution was developed by local company Small Town Heroes, and proved an immediate success, with young viewers spending 50% of their time playing.

The third finalist takes us back to reality television, this time in China for Tencent Video’s production ‘The 15 of Us’. The difference is that Tencent is a video portal rather than a conventional channel, and wanted to make all 120 HD cameras and two 360˚ cameras available at all times – 3,000 hours of content a day for a full year. They worked with technology partner Grass Valley to manage the content for editing, packaging and approval.

Content Delivery

BT Sport has a second spot on the shortlist, this time for a delivery solution. In 2015 it launched BT Sport Ultra HD, and since then have produced a large number of sporting events in 4K, including football, rugby, MotoGP, squash and NBA basketball. The company worked with its outside broadcast partner Timeline Television to build Europe’s first Ultra HD 4K truck, including cameras from Sony and a SAM switcher.

Swisscom is looking forward to a future where much television may be viewed on demand rather than on a linear schedule, and considered how it could help consumers discover the content they like. Working with ThinkAnalytics, it developed a new user experience which allows users to browse through all the content shown on more than 250 television channels, with personalised recommendations, and all working seamlessly over Switzerland’s four languages.

For the final nominee the judges returned to sports once more, this time to UEFA, the European football governing body. Recognising that football fans want much more than just simple coverage of the game, UEFA worked with technology partners deltatre, EVS and the EBU to develop its Next Generation Services Project, delivering a host of additional content from data feeds to multiple angles and linked second screen experiences, allowing rights-holding broadcasters to build viewer engagement for the Champions League.

Ceremony

The winners of the IBC2016 Innovation Awards are a closely guarded secret until the awards ceremony, which takes place during IBC2016 at 18:30 on Sunday 11 September, in the Auditorium of the Amsterdam RAI.

This lively and fast-paced show includes some audience surprises and highly entertaining offerings as well as the presentation of all of IBC’s awards, including the Judges’ Prize – also in the gift of the same panel of international editors and consultant who selected the Innovation Awards – and the IBC International Honour for Excellence.

The ceremony is free to all IBC visitors and always proves a popular event.

Judging Panel

The IBC Innovation Awards are judged by an international panel:

Michael Lumley (Chair)

Carolyn Giardina (USA)

David Crawford (UK)

Dick Hobbs (UK)

Fergal Ringrose (Ireland)

Phil Sandberg (Australia)

Vijaya Cherian (UAE)

May 19, 2016
CEO Mariam Zamaray quits TERN International

MUMBAI: Mariam Zamaray has quit channel operator TERN (Television Entertainment Reality Network) by mutual consent, with COO Rian Bester taking over responsibilities on an interim basis. The company’s website shows Bester as CEO.

Zamaray said, “It was an exceptional challenge. I was given a lot of support and opportunities within this company, but now that Tern is active and expanding, it’s time for me to look for new challenges.”

The board of TERN International said in a statement, “Mariam established TERN and its unique position with one of the first UHD channels available in the world today, with her unparalleled creativity, passion and drive. We thank her for all her hard work and wish her all the best with her future activities.”

A a year and a half or so ago, Mariam decided to launch Insight, a UHD or 4K channel, with the backing of General Satellite from Russia and other foreign investors. To start with she built up a strong management team: Qunita Baars (formely of Fox International Channels), Marjolein Duermeijer (previously head of international sales and development, Tuvalu Media) and Natalie Boot (2waytraffic and Sony Pictures Television interactive manager).

Zamaray had worked with Fox International Channels in Amsterdam for a couple of years as channel manager in the previous decade. She later founded Luxury Life a life style cross media format with which she was associated for eight years. She was involved with WizCraft’s IIFA Awards which were held in Amsterdam in 2005 as its local partner.

May 18, 2016
CEO Mariam Zamaray quits TERN International

MUMBAI: Mariam Zamaray has quit channel operator TERN (Television Entertainment Reality Network) by mutual consent, with COO Rian Bester taking over responsibilities on an interim basis. The company’s website shows Bester as CEO.

Zamaray said, “It was an exceptional challenge. I was given a lot of support and opportunities within this company, but now that Tern is active and expanding, it’s time for me to look for new challenges.”

The board of TERN International said in a statement, “Mariam established TERN and its unique position with one of the first UHD channels available in the world today, with her unparalleled creativity, passion and drive. We thank her for all her hard work and wish her all the best with her future activities.”

A a year and a half or so ago, Mariam decided to launch Insight, a UHD or 4K channel, with the backing of General Satellite from Russia and other foreign investors. To start with she built up a strong management team: Qunita Baars (formely of Fox International Channels), Marjolein Duermeijer (previously head of international sales and development, Tuvalu Media) and Natalie Boot (2waytraffic and Sony Pictures Television interactive manager).

Zamaray had worked with Fox International Channels in Amsterdam for a couple of years as channel manager in the previous decade. She later founded Luxury Life a life style cross media format with which she was associated for eight years. She was involved with WizCraft’s IIFA Awards which were held in Amsterdam in 2005 as its local partner.

May 18, 2016
Colors Infinity to premiere ‘The Royals’ on 19 May

MUMBAI: Colors Infinity is all set to air British dramedy titled The Royals. The show will premiere on 19 May every Monday to Friday at 10 pm.

Commenting on the new show VP programming head of English entertainment Hashim D’Souza says, “The Royals is a unique spin on the lives of royalty. The entertaining and glamorous series makes for good storytelling, which reflects Colors Infinity’s core programming ideal of constantly introducing fresh and bold content. Queen Helena and her family will fit right in to the Indian context of familial ties and relationships.”

Elaborating on the marketing campaign, vice president marketing head of English entertainment Sabrina D’Souza says, “The Royals, being an internationally acclaimed series, fits right in to the Colors Infinity’s banner. The scale and grandeur of the series demands the extensive campaign that we have launched, with our marketing innovations and premium partnerships. We are taking the essence of the series and serving it to the consumers as a first-hand ‘Royal’ experience.”

Set in modern-day England, the show follows the lives of a fictional British Royal family who inhabit a world of opulence and regal tradition that caters to any and every desire, but one that also comes with the price tags of duty, destiny and intense public scrutiny. Prince Liam is thrust into the spotlight after the death of his older brother puts him next in line to the throne. When King Simonannounces that he is considering abolishing the monarchy the manipulative Queen Helena will do whatever it takes to remain in power. This elite drama stars the Elizabeth Hurley, who is back on the small screen with this series as the fierce and alluring Queen Helena along with William Moseley, Vincent Regan and Alexandra Park amongst others.

The channel has announced the show with an extensive and exhaustive campaign, including an innovative newspaper jacket cover on a leading daily. From billboard innovations with paparazzi flash-lights, resembling a red carpet walkthrough for the Royals to radio campaigns including special programming where the jockeys talking about the scandals of the Royal families of various countries,the campaign extends across markets to various cities. Apart from partnerships with premium salons and Hokey Pokey outlets, the channel has partnered with premium bars and pubs in Mumbai and Delhi for a royal themed party on the weekends.

The social media fans can look forward to a unique contest where the winner will not only receive a once-in-a-lifetime VIP experience in London, but will also get a glimpse of the Royal life at Buckingham Palace. Viacom18 network’s massive on-air reach further adds muscle to this integrated campaign, through spots on their popular channels like Comedy Central, Vh1 and MTV.

May 18, 2016
Colors Infinity to premiere ‘The Royals’ on 19 May

MUMBAI: Colors Infinity is all set to air British dramedy titled The Royals. The show will premiere on 19 May every Monday to Friday at 10 pm.

Commenting on the new show VP programming head of English entertainment Hashim D’Souza says, “The Royals is a unique spin on the lives of royalty. The entertaining and glamorous series makes for good storytelling, which reflects Colors Infinity’s core programming ideal of constantly introducing fresh and bold content. Queen Helena and her family will fit right in to the Indian context of familial ties and relationships.”

Elaborating on the marketing campaign, vice president marketing head of English entertainment Sabrina D’Souza says, “The Royals, being an internationally acclaimed series, fits right in to the Colors Infinity’s banner. The scale and grandeur of the series demands the extensive campaign that we have launched, with our marketing innovations and premium partnerships. We are taking the essence of the series and serving it to the consumers as a first-hand ‘Royal’ experience.”

Set in modern-day England, the show follows the lives of a fictional British Royal family who inhabit a world of opulence and regal tradition that caters to any and every desire, but one that also comes with the price tags of duty, destiny and intense public scrutiny. Prince Liam is thrust into the spotlight after the death of his older brother puts him next in line to the throne. When King Simonannounces that he is considering abolishing the monarchy the manipulative Queen Helena will do whatever it takes to remain in power. This elite drama stars the Elizabeth Hurley, who is back on the small screen with this series as the fierce and alluring Queen Helena along with William Moseley, Vincent Regan and Alexandra Park amongst others.

The channel has announced the show with an extensive and exhaustive campaign, including an innovative newspaper jacket cover on a leading daily. From billboard innovations with paparazzi flash-lights, resembling a red carpet walkthrough for the Royals to radio campaigns including special programming where the jockeys talking about the scandals of the Royal families of various countries,the campaign extends across markets to various cities. Apart from partnerships with premium salons and Hokey Pokey outlets, the channel has partnered with premium bars and pubs in Mumbai and Delhi for a royal themed party on the weekends.

The social media fans can look forward to a unique contest where the winner will not only receive a once-in-a-lifetime VIP experience in London, but will also get a glimpse of the Royal life at Buckingham Palace. Viacom18 network’s massive on-air reach further adds muscle to this integrated campaign, through spots on their popular channels like Comedy Central, Vh1 and MTV.

May 18, 2016