Category: English Entertainment

  • Want Colors Infinity viewers to experience the brand: Viacom18’s D’Souza

    MUMBAI: Indian audiences are refining their taste for content, giving rise to several niche genres. The best way for a niche channel can make itself visible through the clutter is by creating an impactful brand image.

    Launched two years ago, Viacom18’s niche English entertainment channel, Colors Infinity, promised a range of exciting never-before-seen shows for die-hard Indian viewers of American and British TV series. Some of its best shows include Arrow, Orange is the New Black, iZombie, America’s Next Top Model, Humans and Fargo.

    In an exclusive interview with indiantelevision.com, Viacom18’s English entertainment marketing head Sabrina D’Souza shares insights on the challenges of marketing a niche channel to the country’s youth and how the channel stays at the top of its game.

    How have your marketing initiatives helped the channel so far?

    Through our campaigns and brand initiatives, we have always focused on building brands and not just TV channels. Colors Infinity has successfully carved a place for itself in the competitive English entertainment landscape, thanks to a groundbreaking launch campaign, innovative show campaigns and relevant initiatives consistently through the year. We are confident of maintaining our distinction with many more forward-thinking campaigns and initiatives.

    How has your messaging evolved since the launch in 2015?

    The launch campaign of Colors Infinity was focussed on driving awareness and creating a favourable position in the viewers’ mind. Over the last two years, Colors Infinity has proven its pedigree with class-leading international and original content. We are tapping into new markets and expanding our viewership base, as English entertainment becomes more widely accepted in India. Thus, we are evolving from driving awareness to enhancing engagement, to enable our consumers to experience our brand. Our increasing direct engagement makes shows more memorable in an otherwise cluttered environment.

    What are the key points to consider while forming marketing plans?

    The primary objective of our marketing plans is to expand the viewership and target group in our priority markets, guided by research. Beyond the basics, we innovate to build a favourable perception and positioning for the brand in our consumers’ mind.

    Whom does your initiative target – existing viewers or new ones? Who are the new audiences and how do you target them?

    Our initiatives are targeted at our existing viewers as well as potential viewers. Since the English language is increasingly becoming mainstream in India, we believe that there will be growing demand for English entertainment in the following years. We expect more youngsters to take to international shows going forward, due to their access to the internet and social media. Hence, we are actively exploring many youth connect initiatives to stay in sync with our consumers.

    Do marketing efforts on some shows add more value?

    While the campaign’s contribution to the overall brand image of the channel is a crucial factor, this also depends on our prevailing business priorities.

    What are the marketing campaigns undertaken to promote The Stage S3?

    With the launch campaign, we set with the challenging task of drawing new viewers and simultaneously excite the fans with this year’s talent repertoire. The marketing campaign has managed to successfully stimulate viewership by mounting a holistic multi-media campaign spanning over 20 cities, with a combination of above the line and below the line methods.

    Which medium works the best? Which location or demographic is your focus?

    Each media in our marketing mix serves a specific purpose. We do not evaluate media choices in isolation but assess the cumulative campaign effect. While we are constantly pushing our boundaries to include more viewers, currently the demographic focus is to consolidate our position in 15-40 age group of socioeconomic classes A and B in metros.

    Also Read:

    Colors Infinity introduces a special programming slot for non-fiction format ‘Eat at 8’

    Colors Infinity to premiere latest international shows within 24 hours of its international telecast

    Colors Infinity brings new seasons of ‘Fargo’ & ‘Better Call Saul’

     

  • Zee Studio brings the Indian TV premiere of ‘Ratchet & Clank’

    Zee Studio brings the Indian TV premiere of ‘Ratchet & Clank’

    MUMBAI: It’s time to relive your childhood and Kick Some Asteroid! This Children’s Day, Zee Studio, the ultimate Hollywood movie destination, is all set to bring the Indian television premiere of the fun animated sci-fi film ‘Ratchet and Clank’. Based on the video game by the same name, the movie boasts of an amazing cast of voice talents like Sylvester Stallone, James Arnold Taylor, David Kaye, Paul Giamatti, John Goodman, Bella Thorne, and Rosario Dawson. The action-comedy hits your television screens on November 19, 2017 at 12 Noon and 9 PM only on Zee Studio.

    Directed by Kevin Munroe and Jericca Cleland, Ratchet and Clank follows the lives of the two protagonists, Ratchet the Lombax repair guy and his sentinel robotic friend Clank. The two unlikely heroes struggle to stop a nefarious alien named Chairman Drek from destroying every planet in the Solana Galaxy. When the two stumble upon a dangerous weapon capable of destroying planets entirely, they decide to join forces with a team of colourful heroes called The Galactic Rangers to save the galaxy. Along this thrilling journey they learn about heroism, friendship and the importance of discovering one’s own identity.

    Building up the excitement to its on-air, Zee Studio has curated a special property Wild@9 for all the animated movie buffs. Starting November 13 to 17, the channel will take its viewers on an adventurous week of power-packed blockbuster movies at 9 pm – How to train your dragon, Kung Fu Panda, Madagascar, Asterix and Megamind.

  • Bring out your inner-child with Star Movies this Children’s Day

    Bring out your inner-child with Star Movies this Children’s Day

    MUMBAI: 14 November is the day we celebrate the spirit of children across our country. It’s a day to be spent exclusively with your child, and relive your childhood. Star Movies gives its viewers a perfect line-up of Blockbuster movies curated for Children’s Day. 

    As the home of Blockbuster content, this Children’s Day, Star Movies is committed to bringing its audience, the most popular movies that will bring out the child in them.On 14 November, Star Movies will showcase a marathon of movies for children from 9:00 AM to 7:00 PM.

    With movies such as Kung Fu Panda 3, The Good Dinosaur, Home Alone 3, Disney’s Zootopia and Disney Pixar’s Finding Dory, Star Movies will ensure that Children’s Day gets the celebration it deserves!

    With the most popular children’s films lined-up for the day, Star Movies is definitely the place to be, this Children’s Day.

    Can’t wait? Then catch the Children’s Day line-up on Star Movies and Star Movies HD on the 14 November from 9:00 AM to 7:00 PM

  • AXN, Home to Billions, Brings Back S1&2 of the powerhouse drama series on popular demand

    AXN, Home to Billions, Brings Back S1&2 of the powerhouse drama series on popular demand

    MUMBAI: AXN, with highest viewership share amongst Women at 30 per cent and Men at 26%, is staying true to its promise of bringing the best content for its viewers. First time ever, the channel will air the ultimate financial drama series Billions S1&S2 back-to-back on weeknights at 10 pm starting November 27.

    The show enjoys a stupendous rating of 8.4/10 on IMDB and is loved by men and women alike as it has all the elements to keep one glued to the TV – Love, Politics, Power, Money, Action and loads of Drama. Season 3 will premiere on the channel in February 2018, along with the US release.

    Billions has a powerhouse of talents with Primetime Emmy Award and Golden Globe award winners Damian Lewis (of Homeland fame) and Paul Giamatti along with equally talented and powerful female protagonists – Maggie Siff and Malin Akerman.

    In a video made specially for AXN India, Malin Akerman has thanked AXN India viewers for making the show a hit.

    Relive the adrenaline rush as the game gets dirty when Hedge fund kingpin Bobby Axelrod locks horns with U.S Attorney Chuck Rhoades only on AXN

    Source: BARC NCCS AB AI 1 mn+ 15-40 (wk 14 – wk 43, 2017)

  • Star Movies Select HD to premier Queen of Katwe

    Star Movies Select HD to premier Queen of Katwe

    MUMBAI: Keeping their promise to showcase stellar performances and never-seen-before stories, Star Movies Select HD will air the inspirational true story – Queen of Katwe for the first time on Indian Television.

    Directed by Mira Nair, the film features Lupita Nyong’o and is based on the inspiring story of one of Uganda’s highest rated chess players, Phiona Mutesi. The movie will be showcased on Star Movies Select HD on November 11 at 9 PM.

    One of the most celebrated directors in India and abroad, Padma Bhushan awardee Mira Nair has made a name for herself with her gritty and powerful films and Queen of Katwe is no different. Nair, who made her mark with the National Award winning film ‘Salaam Bombay,’ has raised the bar even higher with this true-life story.

    The film is the story of Ugandan Chess Champion Phiona Mutesi; a grounded individual who comes from a rough, poverty-stricken childhood and yet teaches us that anything is possible if one is willing to learn. Based on a true story, the film is a depiction of Mutesi’s constant battles against the odds and her eventual triumph that puts her at the forefront of her nation.

  • Zee Studio presents the Indian television premiere of Hands of Stone

    Zee Studio presents the Indian television premiere of Hands of Stone

    MUMBAI: “I am not God but I am something similar”, said Roberto Duran, the legendary boxer who was known for his aggressive knocks inside the boxing ring and his unabashed attitude off it. Presenting the real-life story of this boxing phenomenon, Zee Studio, the ultimate Hollywood movies destination, is all set to bring the Indian television premiere of ‘Hands of Stone’. Starring two-time Academy award winner Robert De Niro, pop-icon turned actor Usher andÉdgar Ramírez in pivotal roles, the movie airs this Sunday, 5th November 2017 at 12 noon and 9 pm.

    Written and directed by Jonathan Jakubowicz, Hands of Stone is the knockout biopic of boxing legends Roberto Duran and trainer Ray Arcel and how they each changed the other’s life. Set during boxing’s Golden Era, when Duran was among top notch fighters including Sugar Ray Leonard, Roberto fought them all and won 103 of his 119 fights, but his life inside and outside of the ring would not be the same without a corner to turn to.

    The premiere of Hands of Stone is a part of Zee Studio’s 12 months – 12 premieres offering. Building up the excitement to its on-air, the channel curated a special property, Studio Knockout, which brings blockbuster movies around the theme of boxing. So, have a power-packed week with films like Undisputed I, II, III, Never Back Down II and Bloodsport between 30th Oct and 3rd Nov at 9 pm leading to the premiere of Hands of Stone on 5th November.

  • AXN leads the game with highest women viewership in its genre

    AXN leads the game with highest women viewership in its genre

    MUMBAI: AXN has already smitten the ladies with the best of programming. Taking further its brand promise of being home to iconic shows and characters, AXN takes a unique approach and dedicates the month of November to wow the ladies with its special program line-up.

    For the first time ever, AXN will air movies with edgy and strong female leads like the feisty Jennifer Lawrence in The Hunger Games: Mockingjay 2, the indomitable Scarlett Johansson in Lucy, the gorgeous Emily Blunt in The Girl on the Train and the resilient Charlize Theron in The Huntsman: Winter War. Catch these irresistible women who are Academy and Golden Globe nominees, take over AXN every Saturday at 11 AM and every Sunday at 6 PM.

    Next up is the most powerful and inspirational women character on TV – Elizabeth McCord aka Tea Leoni – with the new season of ‘Madam Secretary’ (Season 4). Airing every Sundayat 10 PM, the show truly makes one believe that a woman with strength can have it all.

    Adding to the fun, the channel brings a host of drool-worthy men under the property ‘AXN Hunkathon’. The sophisticated Hollywood fixer – Ray Donovan leads the way followed by all-time favourite Matt LeBlanc in the thrilling show ‘Top Gear’. Next comes the high functioning sociopath ‘Sherlock’ and lastly the rebellious Ragnar Lothbrok in ‘Vikings’.

    AXN also brings back the hottest brothers on screen, Sam Winchester and Dean Winchester with the new season of Supernatural (Season 13) every Saturday at 10 PM. The popularity of these brothers is ever rising especially with the women viewers.

    Lastly to add excitement, AXN offers the Emmy award winning singing reality show, The Voice Season 13, every Saturday and Sunday, 8 PM onwards featuring the gorgeous and talented duo Miley Cyrus and Jennifer Hudson along with the dashing heart throbs, Adam Levine and Blake Shelton.

    Sony Pictures Networks India EVP and business head Tushar Shah siad, “SPN’s English Cluster has very strong content offering for all its viewers. This is reflected by the BARC numbers of this fiscal year where AXN has emerged as the top channel in the English GEC category with 27% market share*. We also have the highest number of female viewership amongst all GEC channels with 29% market share**. So, we have dedicated the month of November to the female audience. We are confident that our edgy and appealing content line-up will reinforce AXN’s leadership position with our TG”

    *NCCS 15-40 AB, AI 1 mn+ (wk 14 – Wk 42’17)

    ** NCCS 15-40 AB Females, AI 1 mn+ (wk 14 – Wk 42’17)

  • Startup reality series ‘Meet the Drapers’ premiering on Sony in the US

    Startup reality series ‘Meet the Drapers’ premiering on Sony in the US

    NEW DELHI: “Meet the Drapers”, a crowdfunding-based reality series produced and directed by Sarika Batra is premiering across the United States on 19 November 2017 on Sony Entertainment Television.

    According to a Sony Pictures Networks announcement, this innovative show will be on air at 6pm ET.

    The programme shows new up-and-coming startups pitch their ideas before three generations of venture capitalists from one of the most prominent families in Silicon Valley: Bill Draper, Tim Draper, and Jesse Draper.

    Each episode will feature three exciting startups trying to convince the Drapers to invest in their company and simultaneously convince millions of viewers to fund them through their crowdfunding page on the Republic platform.

    Episodes will also feature a guest judge, who is a legendary success in his/her respective field.

    Bill Draper began his venture capital career in 1959 and is one of America’s first venture capitalists. Currently, he is Managing Director of Draper Richards LP and Draper International. He serves as the co-chairman of the Draper Richards Kaplan Foundation. Draper is also author of the book, The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs.

    His son Tim Draper has been named one of Worth Magazine’s 100 Most Powerful People in finance and is the founding partner of Draper Associates and DFJ. His original suggestion to use viral marketing as a method for spreading a software application from customer to customer was instrumental to the success of Hotmail, Skype and others. Tim also received the World Entrepreneurship Forum’s “Entrepreneur for the World” in 2015.

    Tim’s daughter Jesse Draper is helping female founded and led companies through her new venture capital fund Halogen Ventures. Through Halogen Ventures, Jesse spearheads early stage seed investing in female founded consumer technology startups; some of her portfolio companies include: Laurel & Wolf, Move Loot, Carbon38, BlockCypher, Beautycon & Sugarfina.

    Tim Draper said: “It is finally possible for the individual investor to participate in the funding of exciting young ventures. ‘Meet the Drapers’ allows viewers to watch us interview entrepreneurs and then, invest in companies that have the potential to change the world. We are thrilled to have created a unique show, that invites viewers to become investors in exciting new startups. We’ve been blown away by the entrepreneurs we’ve met so far, and believe viewers will be too.”

    The guest judges for “Meet the Drapers” include business executive, entrepreneur and the founder and former CEO of InfoSpace Naveen Jain; founder and former CEO of TIBCO, a multimillion-dollar real-time computing company Vivek Ranadive, and Jyoti Bansal who founded and was former CEO of AppDynamics, which he sold to Cisco for $3.7 billion.

    “South Asians are a vibrant part of the Silicon Valley startup culture,” said Jaideep Janakiram, Head of the Americas at Sony Pictures Networks. “We created this show to showcase these trailblazing entrepreneurs, VCs and angels, and to allow SET viewers to participate in their ventures.

    Pitching companies will be accepting investments via Republic – a leading equity crowdfunding platform that makes startup investing available to anyone. Republic is the easiest way to become an investor in breakout early-stage startups for as little as $10.

  • Star World Originals presents an exclusive 4-part crime documentary series

    Star World Originals presents an exclusive 4-part crime documentary series

    MUMBAI: The double murder of Aarushi Talwar and Hemraj – parents acquitted, no new evidence, no new suspects – leaves many questions still unanswered.

    The Talwars – Behind Closed Doors is Star World’s first venture into investigative crime documentaries bringing its audience a pathbreaking series on the double homicide of 13-year old Aarushi Talwar and the Talwar’s domestic help Hemraj. This 4-part original series chronicles one of the most controversial trials of the century that baffled the nation as well as the police, the CBI and the Indian judiciary that will air on Star World & Hotstar beginning 26 November, every Sunday 10 pm.

    The series has been produced in association with HBO Asia and created by stellar team that comprises executive producer Sarah MacDonald, an acclaimed journalist and BAFTA winning documentary filmmaker. She has produced and directed documentaries for BBC and CNN. Her work includes groundbreaking investigations into child abuse and the Catholic Church and extraordinary rendition by the CIA, North Korea escapees. Also associated with the project is Miikka Leskinen, the Chief Editor, an award winning film editor credited with a vast body of work across film, documentary and television, garnering nearly a hundred awards including a Primetime Emmy along with Oscar and BAFTA nominations.

    “At Star, it has always been our endeavour to present differentiated content that strikes a chord with our audiences. We’re proud to present yet another Star World Originals production, this time in partnership with HBO Asia. The Talwars – Behind Closed Doors focuses on the destruction that one night of violence in May 2008 wreaked in the Talwar household. The series echoes the sentiment of the country on whether the pieces of the puzzle will ever fall in.” says a Star India spokesperson.

    This case has not only captured the imagination of the public, but shaken the conscience of the nation. Star World gives you a glimpse of what happened behind closed doors in the double murder mystery in the upscale National Capital Region of the world’s largest democracy.

  • Time Warner numbers up for third quarter

    Time Warner numbers up for third quarter

    BENGALURU: Time Warner Inc., (Time Warner) reported increase in revenues and income – both operating as well as adjusted – due to increase across these parameters by all its segments – Turner, Home Box Office (HBO) and Warner Bros. The company’s total revenue increased 6 percent for the quarter ended 30 September 2017 (Q3-17, current quarter) to $7,595 million from $7,167 million for the corresponding year ago quarter (y-o-y). Total operating income increased 11.5 percent y-o-y in the current quarter to $2,245 million from $2,014 million. Total adjusted operating income increased 13 percent y-o-y to $2,339 million from $2,070 million. It may be noted that the company continues to expect its pending merger with AT&T to close before yearend 2017.

    Time Warner chairman and CEO Jeff Bewkes said, “We delivered very strong third-quarter results, keeping us on track to achieve our objectives for 2017. Both Turner and Home Box Office achieved double-digit gains in Subscription revenues, including HBO’s highest quarterly growth in 13 years, while Warner Bros. had a terrific quarter in theatrical, which all contributed to us increasing Operating Income by 11 percent and Adjusted Operating Income by 13 percent. Warner Bros.’ latest blockbuster, It, followed other box office successes, including Annabelle: Creation, Dunkirk and Wonder Woman, which have earned Warner Bros. the #1 spot at the domestic box office so far this year. Turner boasted the #1 comedy across all television among adults 18-34 with Adult Swim’s Rick and Morty and TNT’s NBA Opening Night doubleheader averaged 4.9 million total viewers, up 53 percent compared to last year. CNN also maintained its strength as the #1 news network among adults 18-49 in both primetime and total day, and had its most-watched third quarter ever among total viewers.”

    Bewkes continued: “Home Box Office’s creative excellence was again recognized at the Primetime Emmy Awards where HBO received more Primetime Emmys than any other network for the 16th consecutive year. The seventh season of Game of Thrones concluded during the quarter with an average of 33 million viewers, a record for an HBO original series. Our results and these highlights reflect our continued focus on executing our strategy, which includes both creating the most engaging content and advancing the ways that consumers can enjoy and experience our content and brands across platforms. The ability to accelerate our pace of innovation and connect more directly with consumers are among the reasons we are excited about our proposed merger with AT&T, which remains on track to close before year end, pending regulatory review and consents.”

    Segment results

    Turner

    The segment reported 6.1 percent ($158 million) y-o-y increase in revenue for the current quarter to $2,678 million from $2,610 million. Operating income for the segment increased 7 percent to $1,243 million in Q3-17 from $1,162 million in Q3-16. Adjusted operating income increased 5.3 percent y-o-y in the current quarter from $1,267 million from $1,203 million.

    Time Warner says that revenue at Turner increased due to increases of 13 percent ($186 million) in subscription revenues and 4 percent ($5 million) in content and other revenues, partially offset by a decline of 3 percent ($33 million) in advertising revenues. Subscription revenues benefited from higher domestic rates and growth at Turner’s international networks, partially offset by lower domestic subscribers.Content and other revenues increased due to higher licensing revenues. The decline in advertising revenues was due to lower delivery at certain domestic networks, partially offset by increases at Turner’s news businesses.

    The company says that operating income at Turner increased ($81 million) to $1.2 billion due to the growth in revenues partially offset by higher expenses, including increased programming and marketing costs. Programming expenses grew 8 percent primarily due to higher original programming costs at Turner’s domestic entertainment networks. Marketing expenses increased mainly to support original series on Turner’s domestic entertainment networks.

    Home Box Office (HBO)

    HBO revenue increased 12.6 percent ($179 million) y-o-y in Q3-17 to $1,605 million from $1,426 million. Operating profits increased in Q3-17 by 4.2 percent y-o-y to $552 million from $530 million. Adjusted operating profits increased in the current quarter by 6.6 percent y-o-y to $565 million from $530 million.

    Time Warner says that HBO revenue increased due to increases of 12 percent ($156 million) in subscription revenues and 14 percent ($23 million) in content and other revenues. Subscription revenues increased due to higher domestic subscribers and rates and international growth. The increase in content and other revenues was primarily due to higher international licensing and home entertainment revenues.

    Operating income at HBO increased 4 percent ($22 million) to $552 million. The growth in revenues more than offset increased expenses, including higher marketing and programming costs. Programming expenses increased 7 percent due to higher original programming costs, primarily related to the timing of original series. The increase in marketing costs was related to HBO’s OTT products and original programming.

    Warner Bros.

    Warner Bros. is Time Warner’s largest segment in terms of contribution to overall revenue. Warner Bros revenue increased 1.7 percent y-o-y in the current quarter to $3,460 million from $3,402 million. Operating profit increased 25.7 percent to $538 million from $428 million. Adjusted operating profit increased 33 percent to $576 million from $433 million.

    Time Warner says that Warner Bros. revenue increase of the segment reflected higher theatrical and videogames revenues partially offset by lower television revenues. Theatrical revenues increased due to higher home entertainment and television licensing revenues of theatrical product. Videogames revenues increased primarily due to carryover revenue from Injustice 2. The decrease in television revenues was mainly related to lower initial telecast revenues. 5

    Operating Income at Warner Bros. increased due to the increase in revenues and higher contributions from this quarter’s box office releases, including It and Annabelle: Creation, as well as lower print and advertising costs due to fewer releases.