ITV

Category: English Entertainment

  • SPN English cluster innovations for 2018

    SPN English cluster innovations for 2018

    MUMBAI: Sony Pictures Network India (SPN) is prepping to engage the world’s second largest English-speaking market where 60 per cent of the population is under 35. With an active English cluster, SPN has some global offerings for India in 2018.

    It has picked up some of the best films from the biggest studios in Hollywood including Walt Disney, Universal, Warner Bros and PVR Pictures among others. SPN India’s English Entertainment cluster includes four channels catering to three genres – Sony Pix and Sony Le Plex HD for movies, AXN for English entertainment and Sony BBC Earth for English infotainment.

    As per data shared by SPN for All India: NCCS 15-40 AB, Sony Pix, in the tier 1 space, is ranked second with an 18 per cent market share and time spent by viewers (TSV) of 23 minutes just behind Star Movies which has a 20 per cent market share and TSV of 24 minutes during the calendar year 2017.

    SPN India classifies audiences into influencers and adopters – the influencers are the compulsive viewers, active across digital platforms and watch rated and recommended content. The adopters prefer watching TV with a relatively low awareness quotient and often seek advice on the content they need to watch.

    Sony Pix reached around 34 million households in 2017. The content on the channel is curated from the top five studios in the world that included Disney, Warner Bros, NBC Universal, Sony and Lionsgate.

    According to SPN India EVP of English channels Tushar Shah, the ad sales revenue for the whole of English entertainment and movies genre is upwards of Rs 700 crore. “We are extremely competitive as far as the ad rates are concerned,” says Shah. The prime time for the genre is 8-11 pm.

    When asked whether the trend of content consumption on OTT has affected traditional media, Shah says that there is always a churn between different platforms around the world. But this hasn’t led to viewership shrinking. Instead, it has grown by 54 per cent for the English category between 2016 and 2017. The English movies genre overall has grown by 67 per cent in 2017. “Some of the new content which we have curated will be on the OTT platform for a period of time,” adds Shah.

    “The launch of OTT has augmented the growth of TV channels in India,” says SPN India senior VP- marketing English entertainment Neville Bastawalla. SPN’s movie catalogue consists of 500 films with movies like The Fast and the Furious 8, the latest The Mummy, Despicable Me 3, which Pix will air for the first time on TV in India.

    “There are no other channels in the market that offer such diverse content from the top five studios in the world,” Shah says. “Our distribution is very tight and best in the industry and is backed by excellent creative ideas and execution.”

    SPN India’s premium English movie channel, Sony Le Plex HD, is at the top position with 29 per cent share in the premium category, according to the network. SPN India channels will showcase movies like Happy Death Day, Victoria and Abdul, The Red Turtle, Mary Magdalene, Dragon Heart etc.

    AXN, SPN India’s twenty-year-old legacy brand, topped the charts with a 25 per cent market share and a reach of 26 million households in CY 2017, according to the network. Compared to 2016, the channel witnessed a spectacular growth of 118 per cent in viewership in 2017 claims SPN India. AXN will host the Indian television premiere of the show with two Golden Globes and eight Primetime Emmy Awards – The Handmaid’s Taleon 5 February. AXN will also have the much awaited new seasons of shows like Vikings and Billions and the return of popular reality shows such as Top Chef and Top Gears.

    Sony BBC Earth is set to benefit from the quadrupling of HD subscription by 2030 according to a Chrome Data & Analytics HD report. “Sony BBC Earth airs extremely premium content. We don’t believe in thrills which are for the sake of being there and for attracting viewership. As of this week’s HD data, the channel has 14 per cent market share,” informs Shah.

    BBC claims to have made the most expensive natural history series Planet Earth 2 which took three years across 40 countries. The channel has content for all types of audiences from 8 pm to 12 pm starting with science at 8 pm followed by nature and wildlife at 9 pm and adventure at 10 pm. Sony BBC Earth will air a new show Blue Planet 2, which took four years to make with underwater shooting filmed at depths of up to 8 kilometres. Apart from this, it will also cover the length and breadth of India and reveal some of its untold stories from a new perspective.

    Also Read :

    Content segmentation defines English entertainment, movies in 2017

    Sony Pix signs content licencing deal with Warner Bros

    Sony Pix and Le Plex HD brings special line-up this Christmas

  • &Privé HD to showcase top notch film titles at prime time

    &Privé HD to showcase top notch film titles at prime time

    MUMBAI:  Ooh la la! Zee Entertainment Enterprises Ltd’s premium English movie channel &Privé HD has even bigger plans to tickle the fancy of its exclusive audience. The channel has announced that its prime time programming slot from 9 pm to 12 pm every day will feature some very recent gee-whiz award nominated or winning titles. Among the titles which will be on offer includes: the critically acclaimed Steven Spielberg directed, Meryl Streep Tom Hank starrer The Post,  the Aaron Sorkin directed Molly’s Game, the Luca Gauadagnino directed, James Ivory written Call Me By Your Name. Most of the films in this slot will be those which were released theatrically in the US in the last two months of the calendar year 2017.  The overall catalogue of &Privé HD today consists of 450 library and 48 premieres. At launch,  it was at 350 titles with 40 premieres.

    The new content been curated from different studios and distributors such as Paramount, Reliance, Tanvir and PVR. “We picked up the content from small, small producers from Europe who own  three to six movies. That meant dealing with close to 30 independent studios globally,” says  Zeel business cluster head – premium & FTA GEC channels Aparna Bhosle. Some of these will be available on Zeel’s soon to be launched OTT play – Zee5.

    It has plans to push the top daily pick movie through newspapers like the Times of India and Hindustan Times. “On the digital front, we will be using Google and YouTube banners or video promos,” reveals Bhosle.

    &Privé HD, which competes with Star Movies Select HD, MN+ and Sony le Plex for the estimated  Rs 600 core English movie advertising pie, has been doing well since its launch in September 2017 with its non-conformist 22-50 age group viewers. It was number one in its fifth week with the film Lion and also in the month of December in six metros according to  BARC ratings claims Bhosle. The channel has gained a lot of traction in Mumbai and Delhi.

    “The way we design and package the channel – it is the constant effort and is the endeavour that the ad rates should increase,” Bhosle points out. “The ad rates are absolutely comparable to channels that are considered leaders in the space.”

    Bhosle is hoping to expand the channel’s distribution with deals being signed with distribution platform operators that have not been showcasing &Privé HD as yet. “Talks are still in progress with Videocon D2H, as they had some bandwidth issue at the time of launch. We are planning to have a deal with Hathway in some time” she adds.

    The channel – by virtue of its positioning – is aimed at high net worth homes and individuals who can afford a high definition viewing package. Their tribe has swelled to around 14 million in India today. And Bhosle believes that it is this audience which will ensure that the English movie genre will continue to do well. “The OTT platforms will never affect the business of English movies channels. Yes, they could offer some competition – but finally content is king,” she says.

    Adds an analyst: “A part of the audience that consumes &Privé HD content  has access to massive internet bandwidth as well as smart TVs in their homes. They could not care how they consume – through OTT or through linear TV. If &Privé HD can lure them to watch the linear TV service of the channel, then it could be on a good wicket. Additionally, all these movies are freely available on pirate streaming and  torrent sites. How it manages to curtail the pirates will also help build its audience.”
    That’s a challenge the entire media and entertainment sector faces.

    Also Read :

    ZEEL’s  &Privé  HD channel to target upscale non-conformists in six metros

    &Privé HD ropes in Fiama and Vaseline, premieres with ‘Moonlight’ on Sunday

     &Prive HD campaigns for ‘Jackie’, ‘Pele’ etc premieres, presents first twin-screen trailer

  • Bring in Republic Day with the award-winning political comedy VEEP on Star World

    Bring in Republic Day with the award-winning political comedy VEEP on Star World

    MUMBAI: Our 68th Republic Day is just around the corner and considering the political scenario in our country and globally, Star World has lined-up a marathon of a show that is not only entertaining but also takes a satirical view into what goes on behind-the-scenes in government policy-making and legislations! With 188 nominations and 56 awards, VEEP, starring multi-award winning actress Julia Louis Dreyfus will air on 26th January from 11 AM onwards on Star World and Star World HD.

    Following the life of Selena Meyer, a self-obsessed and vapid vice-president, the show trails her journey as she tries to prevent various political uproars and juggles her public as well as private life. Having won the Outstanding Lead Actress in a Comedy Series at the Primetime Emmy Awards for six consecutive years for her role on the show, Julia Louis Dreyfus made history by breaking her own record in 2017 marking ‘The Most Awards Won by a Performer in the Same Role’! Not just that, the show also went on to win the award for Outstanding Comedy Series for three consecutive years from 2015 – 2017!

    Veep’s ensemble cast also includes other actors who have all been nominated for their extraordinary acting talent including an endearing Anna Chlumsky, a meek Tony Hale and a hapless Matt Walsh! With fast-paced, dry and witty humour to boot, the cast’s perfect comedic timing elevates the script to another level.

  • COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

    COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

    MUMBAI: Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, starting Saturday January 20, 2018 at 8pm on COLORS INFINITY.

    They’re seen in parties and coffee clutches together! Working out, clicking gym selfies! Sharing gossip and laughs on social media sites! But it’s only on COLORS INFINITY that you get to see true camaraderie in all its silver screen glory. Guaranteeing 10 spirited Saturday evenings with sassy host Neha Dhupia, the latest season gives viewers an exclusive dekko in the lives of their favorite Bollywood stars, as they indulge in candid conversations and engage in friendly duels. Introducing an assortment of exciting new segments like ‘Platter of Punishment’ and ‘Say It or Strip It’, that will leave guests with an inescapable choice to either answer a scandalous question or suffer the spicy consequences, or strip an item of their clothing to avoid making a scalding confession.

    Commenting at the launch of the latest season, Viacom18, Head – English, Youth and Music Entertainment, Ferzad Palia said, “COLORS INFINITY has been on a path to bring groundbreaking and entertaining programming to its viewers, across age groups and we continually aim to contribute to the evolution of English content consumption on Indian television. Our homegrown shows have garnered a marvelous response and the backing of our sponsors for this season are a testament to their confidence in our proposition. Following a successful first season, we’re totally geared up to launch yet another fantastic season of Jeep presents BFFs with Vogue powered by Motorola and beauty partner Nykaa.com, with a celebrated list of Bollywood A-listers and a lot more captivating conversations.”

    Condé Nast India, Managing Director, Alex Kuruvilla says “Two years back, Condé Nast India forayed into the world of television with our first ever TV show Vogue BFFs, created and produced exclusively for COLORS INFINITY. BFFs with Vogue is the second instalment of the show and we have turned things up a notch this year by upping the celebrity quotient, making the content sassier, and by getting anchor du jour Neha Dhupia on-board. As expected, round 2 will bring back celebrity camaraderie, fashion, and high voltage glamour, all wrapped up in an upscale, international production.”

    Since its inception, the homegrown properties of COLORS INFINITY have seen a steady rise in viewership and interest from many reputed brands. Following three spectacular seasons of The Stage, and a dazzling premiere edition of BFFs with Vogue last year, the upcoming season of BFFs with Vogue piqued the interest of Jeep, Motorola and Nykaa.com that have now associated with the show.

    Elated on the association FCA India, Head – Marketing, Rahul Pansare said, “We are delighted to partner with BFFs with Vogue. The Jeep brand has been celebrating the spirit of friendship in different parts of the world with authenticity, freedom, adventure and passion for more than 75 years. This property is an opportunity to engage and celebrate with many Indian personas which reflect the Jeep brand values. This season of BFFs with Vogue promises to be one filled with interesting exchanges between India’s most sought-after celebrities and their BFFs.”

    “At Motorola, we have always tapped into the passion points of our consumers, ensuring we are a part of their experiences, Movies and Fashion are two such passion points that we have been associated with. We are excited to partner BFF with Vogue on Colors Infinity in its latest season and give our consumers a peek into the lives of their favorite style icons, enjoying the new Moto X4, with a stunning glass & metal design that epitomizes style.” said Rachna Lather, Marketing Head, Motorola Mobility.

    Nykaa.com, Founder & CEO, Falguni Nayar added “Colors Infinity BFFs with Vogue is a great synergy with Nykaa with its unique candid appeal, that offers an insight into the people behind the stars. For Nykaa, it’s the perfect celebration of real conversation and real beauty.”

    Scaling up the promotional efforts on the show, COLORS INFINITY has devised a 360-degree marketing campaign across various platforms including print, radio, digital, on-air and on-ground. The channel is going beyond traditional promotional mediums and further reaching out to every corner of the country through innovative partnerships with brands like J.W. Marriott Hotels, Tommy Hilfiger, Playboy Club, Sabyasachi Jewelry, Jean-Claude Biguine, Mad Over Donuts and Gold’s Gym.

  • Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

    Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

    MUMBAI: Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in the world, Comedy Central is presenting a 5 day long, F.R.I.E.N.D.S Ultra Marathon from January 19 to 23, 11 AM onwards!

    Aiming for a totally different kind of world record where marathons are concerned, Comedy Central ensures over 100 hours of non-stop entertainment, as it gets ready to celebrate its birthday with the world’s best friends ever Joey, Rachel, Monica, Chandler, Phoebe and Ross.

    Bringing in its 6th birthday, the brand is doing a variety of fun activities like hosting the biggest F.R.I.E.N.D.S parties Mumbai, Delhi, Chennai, Pune and Kolkata, Watch & Win contest with official F.R.I.E.N.D.S Merchandise rewarding the longest binge sessions through 5 days. Comedy Central, in partnership with Airbnb, is hosting the Longest Slumber Party and many more engaging activities on their social media pages. After all, what’s a birthday without F.R.I.E.N.D.S.?

    Commenting on this one of a kind campaign, Viacom18, Head- Youth, Music and English Entertainment, Ferzad Palia shared, “When we launched Comedy Central 6 years ago, our goal was simple – we wanted to give India a place for quality English Comedy Entertainment. And within months of its launch, we realized that the audience and the advertisers were not only lapping our content up but wanted more of it. Over the years, Comedy Central has been loved for showcasing the best in quality entertainment such as The Mindy Project, The Graham Norton Show, SNL, Suits and Young Sheldon. But F.R.I.E.N.D.S. is the one show that refuses to lose its hold over the audience no matter what. It’s a show that holds the same appeal that an old friend does – it’s comforting, it’s relatable, and it makes you feel good. Thus, today, when we are celebrating our 6th Birthday, it was but natural for us to celebrate it with F.R.I.E.N.D.S. Also, this is just the beginning. The never been done before, 100-hour binge for F.R.I.E.N.D.S is just a small peek of the disruptive programming that we have planned for our viewers in 2018.”

    Launched in India on January 23, 2012, Comedy Central enjoys a viewership share of 30% and has remained a steady/consecutive No.1 in viewership last year. With 4.5+mn social media followers, that is growing each week, the brand has persistently worked towards engaging content for consumers with specially curated show categories, consumer products and pro-socio campaigns. Source (BARC: 15-40 Mega cities AB)

    Comedy Central has created its distinct place in consumers’ hearts with special offers across multiple platforms such as Watch With The World – bringing to India world class shows such as Suits, Young Sheldon, Will & Grace, Brooklyn Nine-Nine and more, in real time; Spread The Cheer – pro-socio campaign offering joy and happiness; Comedy Central LOL Club Cards – gifting specially curated offers for it fans. The unique initiatives undertaken by the brand has also won 40+ awards over the past 6 years across India, Asia and the World, making it the number 1 in English Entertainment industry.

    Comedy Central boasts of partnerships with marquee brands like Café Coffee Day, Mad Over Donuts, Gold’s Gym, Kidzania, Radio One to maximize reach amongst its consumers across age groups and personalities. The brand also strives to bring on more smiles through its annual CSR initiative – Spread The Cheer. The latest edition, in association with several NGOs such as Give India, Bhumi, Deepalaya to name a few, has spread the cheer amongst many deserving but less fortunate children. With such innovative initiatives, Comedy Central will strive to remain India’s Happiest Place.

  • Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

    Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

    MUMBAI: Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will air on Star World starting tonight, every Monday to Friday at 9pm.

    With temperatures raising in the kitchen, the eighth edition of the popular series will present viewers with some immensely appetizing and high on drama moments. From spiced up challenges, to unexpected eliminations to renowned celebrity chefs making a guest appearance, the season is all set to get the gastronomes hooked to their television sets. Witness 20 home cooks battle it out for a cash prize of $250,000, a cookbook deal and the prestigious title of the winner of the show.

    The show has received immense popularity amongst audiences across the world and in India especially due to the distinctive assessment, fiery temper and strict demeanor of Gordon Ramsay. Only the third person to have won three Catey awards, Chef Gordon Ramsay is known for his impeccable cooking style and his restaurants have been awarded 16 Michelin stars till date. Recipient of James Beard Award for Rising Star Chef of the Year and James Beard Award for Outstanding Pastry Chef, Christina is an American chef, author, television personality and owner of Momofuku Milk Bar. The most recent addition to the panel, Aaron Sanchez is a celebrated American chef and television personality.

  • Discovery Communications to move global headquarters to New York

    Discovery Communications to move global headquarters to New York

    MUMBAI: Discovery Communications, in a recent release, has announced plans to relocate its global headquarters from Silver Spring, Maryland, to New York City in 2019. Contingent upon the closing of the company’s acquisition of Scripps Networks Interactive, Discovery also will establish a National Operations Headquarters at Scripps’ current campus in Knoxville, Tennessee.

    “The media industry is rapidly evolving, increasingly global, more consumer focused and more multi-platform and Discovery must evolve with it,” said Discovery’s president and CEO David Zaslav, announcing the changes first to employees. “The decision to move our global headquarters from its founding home is one we do not make lightly. We remain unwavering in our support of the Maryland and Greater Washington, DC area and we thank the leadership of the State of Maryland, Montgomery County and, most importantly, our employees for their cooperation and understanding as we make this important next step for the long-term success of Discovery.”

    To take advantage of the proximity to business, investment and production partners in New York, the company will bring together all current Discovery and, pending closing of the transaction, Scripps employees currently located across several different facilities in New York in a new global headquarters. Planning for the space and location in New York is underway with an anticipated move to a new building by the second half of 2019.

    Following an in-depth financial and operational analysis, and based on the strengths, capabilities and advantages of the current Scripps Knoxville campus, the facility will become Discovery’s National Operations Headquarters pending closure of the transaction. Knoxville is a self-contained campus with many amenities and benefits for a National Operations Headquarters, including a low cost of living, and built-in facilities and operational capabilities. It will continue to house the major Scripps brands and creative digital teams along with corporate functions.

    Discovery’s state-of-the-art media distribution facility in Sterling, Virginia, which originates over 80 global feeds, will become a global technology centre.

    Founded in Landover, Maryland, in 1985, Discovery moved its global headquarters to Bethesda, Maryland in 1991 and then to its current headquarters building in Silver Spring in 2003. The company employs approximately 1,300 people in the Silver Spring area. Scripps’ Knoxville headquarters houses more than 1,000. The sale and closure of Discovery’s Silver Spring building is expected approximately one year from closing the Scripps transaction.

    Also read:

    Discovery Jeet gears up for Feb 12 launch

    Discovery Jeet signs content deal with Netflix

    Video consumption by premium audience on digital exploding: Karan Bajaj

  • AXN India will premiere the Golden Globe award winning show – The Handmaid’s Tale

    AXN India will premiere the Golden Globe award winning show – The Handmaid’s Tale

    MUMBAI: AXN India will bring the best drama show of 2017 – The Handmaid’s Tale, for its viewers from February 5, every Monday at 10:00 PM. Based on Margaret Atwood’s novel, the show emerged as a winner with contenders like Game of Thrones, Stranger Things, This is Us, amongst others.

    The show is not available on any OTT platform and AXN will be the first to bring this much-awaited show to its Indian viewers. The show has already won 8 Emmy awards and 2 Golden Globe award, for Best TV Series in the Drama category and for Best Actress in a Drama Series for actress Elisabeth Moss. It also has a 99% approval rating on Rotten Tomatoes and an 8.6 rating on IMDB, making it a must watch show.

    The dystopian series is a tale of tyranny, a taut thriller and a heart-wrenching drama, packed with incredible female performances. The show is set in a nightmare world called Gilead, where consensual sex is an illusion and gender a cruel hierarchy, where women are forbidden to hold jobs, own property or even read and who exist solely to conceive and bear children.

  • Sony Pix signs content licencing deal with Warner Bros

    Sony Pix signs content licencing deal with Warner Bros

    MUMBAI: Sony Pix, the Hollywood movie channel from Sony Pictures Networks (SPN) India, has signed a content licencing deal with one of the largest international television distributors — Warner Bros.

    The movie content deal will further strengthen Sony Pix’s library by bringing films like Harry Porter, Matrix, Batman Vs Superman, Dunkirk, Wonder Woman, Hangover Series, Conjuring Universe, Final Destination series, Oceans series, Shawshank Redemption and more for its viewers.

    SPN India EVP and business head English cluster Tushar Shah said, “SPN’s English cluster aims to bring the best international content for its viewers. With the new Warner Bros deal, Sony Pix – the destination for Hollywood blockbusters and premieres – will now also become the destination for biggest franchises in the genre. We will continue to invest in content that will delight our viewers.”

    Warner Bros president television distribution Jeffrey Schlesinger said, “We are pleased to have completed this deal with Sony Pix enabling SPN to bring our films to television viewers in India. We are confident that the diverse selection of films will offer something different for fans of all genres.”

    Sony Pix has exclusive rights in India to premiere all Hollywood movies released worldwide by NBC Universal. It also has strong tie ups with top studios like Lionsgate, Disney, PVR etc. The channel is home to some of Hollywood’s biggest franchises like Fast & Furious, Despicable Me, Jurassic World, The Mummy andTerminator to name a few.  

    Also Read:

    Demystifying news television viewership in 2017

    Sony Pix and Le Plex HD brings special line-up this Christmas

    Viacom18 kicks off the international award season in 2018 with the 75th Golden Globe Awards

  • Viacom18 kicks off the international award season in 2018 with the 75th Golden Globe Awards

    Viacom18 kicks off the international award season in 2018 with the 75th Golden Globe Awards

    MUMBAI: As the New Year brings about a new season of International awards; Viacom18 is all set to bring the best of them on their channels. Viacom18 commences the year with the 75th Golden Globe Awards; where viewers will see the best of American Film & Television compete for the most coveted award in the industry. The star-studded evening, along with superbly impressive and power packed performances will air on channels across the English Entertainment cluster under Viacom18’s banner, on January 8, 2018.

    The 75th year of the awards will also witness a special celebration, as Will & Grace stars Eric McCormack and Debra Messing host a two-hour long, star studded Golden Globes: 75th Anniversary Special a day prior to the grand awards night. A nostalgic walk down memory lane; the special will relive the best moments across the last 74 years of the Golden Globe Awards, and will feature Amy Adams, Jake Gyllenhaal, Julia Roberts, Nicole Kidman and many more. Viacom18’s English Entertainment channels will simulcast the anniversary special for Indian viewers, on January 7, 2018. 

    This year, leading the pack with seven nominations is The Shape Of Water, closely followed by The Post and Three Billboards Outside Ebbing in the movie category. The Shape Of Water dominates the nominations with contenders across three categories- Best Picture, Director and Best Actress. While in the TV category, Big Little Lies leads with 6 nominations, shows from COLORS INFINITY like The Good Doctor, Fargo, Better Call Saul, Mr. Robot; and Comedy Central hit series, Will & Grace, are also in race for the coveted title.  Crediting her incredible impact on the world of entertainment, philanthropist, producer and actress, Oprah Winfrey will receive the coveted Cecil B. DeMille Award.

    Following the legacy of Jimmy Fallon, Ricky Gervais, Amy Poehler, and Tina Fey, the renowned comedian and commentator, Seth Meyers, will host the awards.

    Commenting on the simulcast of the Golden Globe Awards, Viacom18, Programming Head – English Entertainment, Hashim D’Souza shared, “In our continuous effort to bring the best of English content on our channels this year, we are thrilled to kick start January with one of the most prestigious awards, airing simultaneously across all our English Entertainment channels. With a delightful mix of acclaimed TV shows, movies and music, the excitement generated by the Golden Globe Awards is unparalleled. We aim to make the experience even more exhilarating through on-ground integrations planned for our consumers”

    To make the experience more gratifying for viewers, Vh1 is celebrating the glamour of the night with special red-carpet nights & split trivia nights at nightspots across 15+ cities. In addition, specially curated playlists, gym workouts and styling sessions at salons with bloggers are being curated to get the audience ready to kick off the awards season.