ITV

Category: English Entertainment

  • ‘CSI’ drives Alliance Atlantis’ 3Q results

    ‘CSI’ drives Alliance Atlantis’ 3Q results

    MUMBAI: Canadian television firm Alliance Atlantis Communications has reported revenue and earnings growth for the third quarter ended 30 September, 2006.

    The company benefitted from strong sales for the CSI franchise. In India CSI airs on AXN.

    Alliance Atlantis CEO Phyllis Yaffe says, “We are exceptionally pleased with the performance of the CSI franchise and the previously announced licensing of certain international second window rights which demonstrate the strong interest of CSI around the world .

    “In our broadcasting business, we were pleased with continued strong subscriber revenue gains as well as strong audience growth. While ad revenue was down slightly year over year, we are pacing well in the fourth quarter and in 2007 we believe advertising revenue will increase in line with the Canadian specialty television market expectations. Over the past 12 months, our advertising revenue is up seven per cent.”

    Broadcasting revenue of $66.7 million represented an increase of four per cent over the prior year’s quarter. Subscriber revenue grew by 10 per cent to $33 million in the quarter compared to $30.1 million in the prior year reflecting steady growth in paid subscribers. Advertising revenue decreased slightly to $32.1 million for the quarter compared to $33.0 million in the prior year due to slightly lower demand for ad inventory.

    In the entertainment segment, CSI revenue of $140.2 million was up $89.9 million from $50.3 million in the prior year’s quarter. The increase was primarily due to second window license fees recognized in the current quarter offset by a stronger Canadian dollar. The company recognises second window license fees from licensing arrangements with existing broadcasters of the CSI franchise when the company has fulfilled its obligations, which typically occurs ahead of the actual second window availability and payment of the license fees.

    During the current quarter, the company entered into several second window licensing arrangements with existing CSI broadcasters and recognised $91.3 million in revenue from these arrangements.

  • CII to organise a Big Picture conference at intl film festival in Goa

    CII to organise a Big Picture conference at intl film festival in Goa

    MUMBAI: On the occasion of the International Film Festival of India (IFFI) in Goa which kicks off later this month the Confederation of Indian Industries (CII) will organise a conference Big Picture from 22-23 November 2006.

    The conference is dedicated to the changing face of Indian cinema and envisions to provide direction for catalysing growth of the Indian film entertainment space. Focussed on the content and financing aspects of the film business with individual sessions on film marketing, communication, co-production and new technologies, the CII endeavours to open new vistas through a series of keynotes, panel discussions and case studies, presenting growth opportunities and strategies to overcome challenges facing the Indian film industry. The conference provides an opportunity to network with the key executives from different organisations.

    The speakers include Silicon Image, USA president and CEO Steve Tirado, E&Y global media and entertainment head John Nendick,
    Kuwait National Cinema Co head Hisham Alghanim, Motion Pictures Association senior VP and regional director – Asia Pacific region Mike Ellis.

    There will be knowledge sessions on home entertainment, financing, mobile entertainment revenues, digital technology and co productions. There is so much talk about the emerging mobile entertainment in the small screen. Where are we headed and what’s the opportunity in this space? That is one of the questions this seminar will tackle.

    Around 180 movies will be screened over 11 days of the festival. The films that will be shown include the critically acclaimed Babel with Brad Pitt and Cate Blanchett that could get a Best Picture Oscar nomination next year. It closes the festival. Volver from Spanish maestro Pedro Almodovar is the opening film of IFFI 2006. The country focus
    this year at IFFI will be Argentina. A retrospective of Spanish film actor Javier Bardem will also be part of the action.

    The majority of the Indian Panorama movies are available for overseas distribution and theatrical rights. Visitors can can meet the right holders at the Film Bazaar, The Indian Panorama section would feature 20 films, including Madhur Bhandarkar’s Corporate, Girish Kasaravalli’s Kannada film Nayi Neralu, K. Satyanarayan’s Telugu film Hope, Madhu Kaithapuram’s Malayalam film Ekantham and Cheran’s Dhavmai Dhavamirrunthu.

    In the cinema of the world section films that will be screened will include the American comedy Borat
    Cultural learnings of America for make benefit glorious nation of Kazakhs. Then there is the Italian film Le Caimanby from Nanni Moretti. The film tackles Italian politics and love as seen through the eyes of a failing film producer. From France there is Little Jerusalem by Kairn Albou The story focuses on sisters Laura (a philosophy student falling in love with an exiled Algerian Muslim) and Matilde (a devout mother of four torn by her husband’s infidelities).

    Following her characters from ancient religious rituals to contemporary situations, Albou vividly brings to life the challenges made to religious faith by secular society.

    This year the festival will feature a special retrospective of Prithviraj Kapoor’s films, and a special screening of Richard Attenborough’s oscar winner Gandhi will also be held to mark the centenary of Satyagraha movement launched by Mahatma Gandhi.

    Goa Chief Minister Shri Pratapsing Rane said, ‘Goa is slated to be India’s next entertainment super-hub and IFFI 2006 is spearheading its growing recognition as an International cinema destination. This year IFFI 2006 synergises global participation, high profile glamour, world-class entertainment and internationally applauded films. Add to that a beautiful locale and the frills and fancies that come with a red carpet event and you have the perfect concoction of fun, glitz and quality entertainment’.

    Entertainment Society of Goa (ESG) CEO Nandini Paliwal says, ‘IFFI 2006 will offer the best of world cinema. With acclaimed films from across the globe, the festival represents a kaleidoscope of cultures and creates a medium to appreciate and share cinematic excellence. In fact, ESG is in the process of making a yearly event calendar encouraging associated ventures with international brands in the field of cinema and will work towards making Goa the entertainment heart of the country”.

  • Alan Hodges named managing director, Asia-Pacific for AETN international

    Alan Hodges named managing director, Asia-Pacific for AETN international

    MUMBAI: AETN international vice president and managing director, Europe and Asia Simon Pollock has announced Alan Hodges as the managing director Asia-Pacific for AETN international, a division of A&E television networks (AETN).

    Hodges joins AETN international from Zone Media Group where he served as managing director Asia Pacific.

    Based in Singapore Hodges is responsible for managing and growing AETN’s Asian portfolio of businesses. He serves as a point person for existing and new business development in the region, including current and future channel partnerships, program sales, digital media distribution opportunities, and future local productions.

    AETN channel brands include The History Channel, A&E, The Biography Channel, and Crime & Investigation Network.

    “We are aggressively moving to expand the footprint of our channel brands throughout the Asia-Pacific region, via both traditional linear television channels and on digital media platforms,” said Pollock.

    “Alan’s strategic and operational experience will be crucial as we move forward in choosing our new partners, and we are very pleased to have him join our staff,” he added.

  • Fox to kick off sixth season of ‘American Idol’ in January

    Fox to kick off sixth season of ‘American Idol’ in January

    MUMBAI: US broadcaster Fox has announced that the sixth season of its music based reality show American Idol returns for its sixth season in a special two-night, four-hour season premiere on 16 January 2007.

    In India the show will air on Star World.
    The search for the next superstar began last summer, as the show travelled to several cities in the US. Over 100,000 people turned up at the auditions for the sixth season.

    The show’s host Ryan Seacrest is back, and judges Paula Abdul, Simon Cowell and Randy Jackson return to lend their professional expertise, personal comments and sometimes tough criticism to a new crop of aspiring singers. Some will get the judges approval and others will hear the cold, hard truth!

    Guest judges Olivia Newton John, Carol Bayer Sager and Jewel also joined the road trip this season. Viewers will find out what these celebrity judges had to say about the talent around the country and who gets the gold ticket to Hollywood.
    Last year’s season culminated in the crowning of Taylor Hicks as the fifth American Idol. Hicks joined previous winners Kelly Clarkson, Ruben Studdard, Fantasia and Carrie Underwood as holders of the coveted title. In total, American Idol artists have sold 10 million singles and 23 million albums since the show first aired in 2002. Now the stage is set to turn a sixth singer’s dream into reality.

  • Star World visits Europe’s spookiest destinations

    Star World visits Europe’s spookiest destinations

    MUMBAI: From Friday 10 November Star World will air a show Most Haunted every Friday night at 10 pm.

    The series will take viewers inside haunted locations around Europe.
    A ghost-hunting team as well as top experts from the paranormal field join host Yvette Fielding. Attempting different methods and experiments to try and communicate with the dead, the team is determined to prove the existence of life after death.

    The channel adds that the paranormal series that has captivated viewers across the world, In Most Haunted the production team spends 24 hours in the UK most haunted locations, from castles to manor houses to underground stations, braving morbid atmospheres in chilling venues in an attempt to uncover the truth of ghostly sightings, poltergeists and ethereal voices.

    With a range of scientific tracking equipment and night vision cameras, they capture the most extraordinary paranormal activity ever to be seen on camera. On hand to assist are mediums, psychics and parapsychologists who evaluate the investigations in an attempt to answer the question on everyone lips: do ghosts exist?

  • MGM partners with Tom Cruise, Paula Wagner to revive United Artists

    MGM partners with Tom Cruise, Paula Wagner to revive United Artists

    MUMBAI: United Artists (UA), the studio founded by movie greats Douglas Fairbanks, Charlie Chaplin, Mary Pickford and D.W. Griffith some 85 years ago and responsible for delivering film franchises as Rocky, Pink Panther and James Bond will be reborn.

    This is being done through a partnership formed between Cruise, Wagner and Metro-Goldwyn-Mayer (MGM), which was announced by MGM chairman and CEO Harry E. Sloan.

    Cruise and Wagner were previously with Paramount before they parted ways earlier this year ending a 14 year relationship.

    Along with their substantial ownership, Cruise and Wagner will have control of setting the company’s production slate, from development to production greenlighting ability, subject to certain parameters. Wagner will serve as chief executive officer of United Artists alongside her longstanding producing partner Cruise, who will star in as well as produce films for United Artists and also be available to appear in film projects for other studios, asserts an official release.

    Cruise last teamed up with the original UA in Rain Man in 1988. In establishing United Artists as a new entity, MGM and Cruise/Wagner will look to return the studio to its former roots by recognising what made UA great in the first place — studio management by creative talent who can best encourage and support other creative talent.

    The studio will be reborn as a place where producers, writers, directors and actors can thrive in a creative environment, developing and producing entertaining film projects. The plan would allow artists throughout the community to pursue their creative visions outside of the traditional studio system, adds the release.

    The studio plans to have a production slate of approximately four films each year, which may increase in the future. Worldwide marketing and distribution will be handled by partner MGM. UA will be a major supplier of feature films to MGM, with production and development of UA movies being fully financed by MGM and its partners.

    Sloan said, “Tom and Paula are the modern versions of the iconic founders of United Artists — Douglas Fairbanks, Mary Pickford, Charlie Chaplin and D. W. Griffith — and our partnership with them reaffirms our commitment to providing creative talent with a comfortable home at United Artists and a dedicated distribution partner in MGM. ”

    Cruise said, “Paula and I are very respectful of the rich history and tradition of United Artists, and we welcome the opportunity to contribute to that legacy by providing a wide range of releases that appeal to all audiences. It’s our desire to create an environment where filmmakers can thrive and see their visions realized.”

    MGM COO Rick Sands said, “Providing Tom and Paula with the ability to greenlight films under the UA banner validates MGM’s commitment to and recognition of independent producers as the true creative nucleus of Hollywood filmmaking.The resurgence of United Artists will take us another step closer to realizing the full revitalization of MGM. Harry and I are personally thrilled to be working with Tom and Paula.”

  • Star World to roll out array of new shows

    Star World to roll out array of new shows

    MUMBAI: Star World is ready to roll out a series of new shows, new specials and new seasons. From the dramatic series Desire: Table for Three to The Scholar, 2006 34th American Music Awards to the new seasons of My Wife and Kids, Greys Anatomy to Most Haunted, Malcolm in the Middle and Commander-in-Chief.

    Desire: Table for Three is a daily one-hour drama that spins a tale of ardour, betrayal, deceit and murder, exclusively on Star World. Premiering 6 November it chronicles the tragic destruction of a family and the erosion of the bonds of brotherhood when two brothers, on the run from the mafia, get caught in a complicated web of deception when they both fall for the same woman.

    The 2006 34th American Music Awards LIVE, featuring celebrity presenters, live performances will be telecasted live on 22 November on Star World. 20 awards will be given out representing the best of Pop/Rock, Country, Soul/Rhythm & Blues, Rap/Hip Hop, Latin, Alternative, Adult Contemporary and Contemporary Inspirational music.

    There would be a return of some old favourites. Commander in Chief is a thrilling series about Mackenzie Allen who has a lot on her plate…three kids, an ambitious husband, and she is about to become the first female president of the United States. It will be aired every Tuesday night, starting 7 November on Star World.

    Starting 9 November The Scholar is an original, unscripted series that will give the winner a college education from a top-rated school of their choice. Filmed on location at the University of Southern California, its the first show ever to celebrate higher education as the ultimate american prize, asserts an official release.

    Also slated are the new seasons of the kooky family comedies My Wife and Kids, Malcolm in the Middle, the medical drama Grey’s Anatomy and paranormal series Most Haunted, adds the release.

  • Excel Home Video looks to grow the TV DVD segment

    Excel Home Video looks to grow the TV DVD segment

    MUMBAI: Earlier this year Excel Home Video entered the television segment. It released the first seasons of Desperate Housewives and Lost.

    Encouraged by the response the company is now looking to add more titles to that list.
    Speaking to Indiantelevision.com this afternoon, Excel Home Video MD MN Kapasi says, “Our focus is only on English shows as those in the SEC A and A+ segments watch them. They can thus afford to buy them. We will be releasing the second seasons of Lost and Desperate Housewives. These rights were got from Buena Vista.

    “We will now be releasing seasons 1-5 of 24 as well as Prison Break and The Simpsons. These rights we got from Fox. Other titles include Boston Legal and Grey’s Anatomy. The Hindi segment is not cost effective. If you want sell a DVD of a Hindi soap like a Saas Bahu then you would have to price it cheap.

    “By the end of the fiscal year March 2007 we will have eight English TV DVD titles. For the next fiscal we will add another seven to eight titles. We are looking at specialised content like aerobics and possibly adventure sports.” The television venture helps Excel build on the relationship it already has with Fox and Disney as far as films are concerned.

    Excel Home Video has 1,000 English film titles on DVD. One of its latest releases has been Ice Age 2. To push it kicked off an offer in association with Twentieth Century Fox Home Entertainment. Each DVD has a hologram. If the hologram matches the hologram shown on the channel then the consumer gets Ice Age 2 merchandise which has been imported. This way Kapasi says consumers become more aware of legal products as pirated stuff do not have holograms.

    On the retail level when a consumer buys a DVD he can get an Excel VCD exchanged for a DVD and just pay the price difference. The Ice Age 2 DVD has a coupon. The consumer just has to mail the coupon. To push Ice Age 2 Excel also did wall executions in retail outlets like Planet M, Rhythm House. The dubbed version of Ice Age 2 in Hindi will be released later this month. New titles coming up are Cars, X-Men 3 and Pirates Of The Carribean 2. To push X Men 3 Excel will have ads on Pix and AXN. This too will be a hologram linked effort.

    Excel also did the innovation of re – releasing the first Pirates film on DVD to coincide with the release of the sequel. It also re released the first two X Men films to coincide with the theatrical release of X Men 3. “This strategy of synergy marketing has worked well for us” adds Kapasi.

    He says that 50 per cent of Excel’s above the line marketing activities are done through television. Print he adds has not really delivered. Excel not surprisingly also advertises in select multiplexes through slides as that is one place his TG frequents.

    Excel has also come out with the strategy of having Movies and More outlets. This is a place where one can buy DVDs and VCDs. Right now there are 11 mostly situated in multiplexes. The plan is to increase the number to 40 by the end of the fiscal. There will also be a presence in malls.

    Excel has around 30 Hindi films in its library including Dor and Lagaan. Kapasi rues the fact that there is no method in the price one pays to get the rights for a Hindi film. A producer according to him often quotes a price without looking at factors like the market size. He is hopeful that with new producers like Farhan Akhtar coming in the situation will improve.

    In terms of targets he says that the company expects a 40 per cent growth in turnover for this fiscal. Bottomline growth is expected to be in the range of 18-22 per cent. The efforts of Excel have not gone unnoticed. Fox is happy about the way Ice Age 2 has fared on DVD. Fox VP intl licensees Richard Crook says, “The success has sharpened our focus on India’s growing home entertainment market. Excel Home Videos our licensee in India, has delivered a fantastic job by successfully targetting the festive holidays”.

  • Star World unveils programme line up for the Diwali month

    Star World unveils programme line up for the Diwali month

    MUMBAI: From a special Halloween horror fest to all-new seasons of popular shows, Star World is leaving no stones unturned to get its share of the viewership this Diwali.

    The channel presents Robbie Williams- A Close Encounter on 7 October, the show that broke the Guinness Book Of World Records for the fastest and largest number of concert tickets ever sold in one day – 1.6 million in 24 hours, states an official release.

    Simi Garewal will profile choreographer Farah Khan with her husband Shirish Kunder on 22 October and Aishwarya Rai on 29 October on Rendezvous with Simi Garewal.

    Star World then has the comedy programme Must Sceam TV on 29 October. On 8 October, series 4 of Parkinson kicks off with a look back at some of Series 3’s highlights whose guests include James Blunt, Antonio Banderas, Ricky Gervais, Susan Sarandon, Robbie Williams and Stevie Wonder.

  • ‘There are lot of shows out there about Hollywood and actors. But if it does not contribute to the movie watching experience, then it will not suit Pix’ : Sunder Aaron – Pix business head

    ‘There are lot of shows out there about Hollywood and actors. But if it does not contribute to the movie watching experience, then it will not suit Pix’ : Sunder Aaron – Pix business head

    These are busy times for Sony in the English entertainment space. Earlier this year it launched an English movie channel Pix. It also revamped Animax which is now a youth and lifestyle brand as opposed to being a kids brand earlier.

     

    AXN meanwhile is taking its local initiatives to the next level with Amazing Race Asia which kicks off next month.Indiantelevision.com‘s Ashwin Pinto and Renelle Snelleczk caught up up with Pix business head and AXN, Animax India country manager Sunder Aaron for a lowdown on the plans.

     

    Excerpts:

    How much of a challenge has it been to push Pix into homes both on a distribution level and on a sampling level for the consumer? In a sense it is a niche within a niche.

    Our library is a mix of older and newer films. The point is that we want to show films that have great stories It does not matter if it is old or new. When you say niche within a niche you are thinking of a classic film channel. We are not that. Our marketing and positioning focusses on telling good stories.

     

    What you find is that a lot of English movie channels are focussed on brand new titles, big stars, big budgets, big special effects, big Hollywood stars. That gets you as lot of people who don’t even speak English just checking the channel. They touch it which gives wide reach. What we have though is a high tel appeal. My audience is a little more older, more affluent and they stay with us a little longer.

     

    Strong stories are what guarantees a good movie. There are lots of examples of films with big stars, budgets etc which are not good. Getting into homes wasn’t that big a challenge as we are with the One Alliance. It already has relationships with the cable fraternity Our focus is on the main Metros. Cable operators make it difficult. We are growing though and have surpassed Zee Studio.

     

    We have been careful in our communication and marketing efforts. Our communication makes sure that our viewer gets the message that films are specially chosen after going thousands of titles.

    Then there is the question of adult films not being allowed. How is Pix coping with this situation in terms of getting titles cleared?

    The different parties are meeting with the I&B secretary this week. Hopefully a solution will be found. When you think Adult you normally think of nudity or sex.

     

    However a lot of English films are rated ‘A’ because the themes are mature.

    Do you feel that an exception should be made for DTH as technology allows for parental control?

    While the technology is there how many people will use parental locks? The greatest control at the end of the day is parental. What you are saying is taking the job of the parent and putting it on the programmer and service provider. It also comes down to what one considers to be an adult film.

    A show like Inside the Actor’s Studio gives Pix variety. What plans do you have as far as showing content other than films is concerned?

    We have ideas. But the important thing is that it should not distract from the fact that Pix is a movie channel.

     

    There are lot of shows out there about Hollywood and actors. But if it does not contribute to the movie watching experience, it it does not feel like a cinema oriented show then it will not suit Pix.
    ‘The Man’s World returns for a second season. There
    will be a kickoff on 17 November. It has been on my
    mind to look at a sports based reality show‘

    You had earlier mentioned plans for localisation as as getting titles from independent studios. Has any progress been made here?

    We will be airing Being Cyrus next month and 15 Park Avenue soon after that. Down the road we will create original shows that are reality based.

     

    We are going to Mipcom this week to get titles. We will also go to the American Film Market in Los Angeles. Pix will be also be used as a vehicle to push theatrical films like Casino Royale. This will be part of an integrated 360 degree marketing campaign.

    You are now going after the advertisers with Pix. What is the pitch being made?

    The pitch is that we have content that have great stories which will draw in viewers. Our philosophy which is stated in the film Field of Dreams is that if you build it they will come.

    What is happening with AXN?

    AXN will unveil The Amazing Race Asia next month. It was produced out of Singapore and was a pan regional effort. The Indian team taking part will add local interest.

     

    The teams basically travel across Asia in a race to finish first. As is the case with the US edition there is a gradual process of elimination. We have been secretive about the show in terms of locations the teams will visit and other details since if word gets out about who won or lost interest will dissipate.

    What else can we expect from AXN on the localisation front?

    The Man’s World returns for a second season. There will be a kickof on 17 November. It has been on my mind to look at a sports based reality show. Once these two initiatives that I mentioned conclude then we will be in a position to focus on the other ideas.

    Any other new initiatives?

    We have a marathon for Diwali. This is from 20-22 October 2006. It starts with a seven hour marathon of the World’s Most Amazing Videos. Then Fear Factor will have an eight hour marathon the next day. There will be three phases. The first is about adrenaline junkies facing their fears. The second phase deals with families and friends.

     

    The third is where people are competing to win a million dollars. Then there will be a movie marathon. We have the Elite Weekdays at 11 pm from Monday –Thursday and the Elite Weekends from Saturday to Sunday from noon to 2 pm. We have shows like Nip/Tuck,CSI airing here. This is for the serious, thinking audience.
    ‘Animax was originally positioned as a kids channel.
    What we realised was that the animation we are showing is much more sophisticated in the sense of the storylines. So it wasn’t really appealing for little kids‘

    Could you talk about the revamp of Animax?

    Animax was originally positioned as a kids channel. What we realised was that the animation we are showing is much more sophisticated in the sense of the storylines. It is like dramatic serials. There is more conflict, human emotions, deeper characterisation. So it wasn’t really appealing for little kids.

     

    The target audience that we are focussed on now that we should have focussed on in the beginning is 15-24. It is young adults who are just starting to consume. It is an exciting group to go after.

     

    They are going to cafes, getting a new phone every few months. They wear designer jeans. There is nexus between Animax and gaming and all those teenage aspirations. While Animax’s programming is animated it is not kiddie cartoons. It is what we call animation grown up. For the revamp we changed some of the colours. The appearance and look were changed. We also have animated hosts. We have also taken off shows that could be construed as being for kids. You will see more and more young, mature stuff. We also have new programming blocks.

     

    There is Aniblast in the evenings. A little later on there is AniSutra which is more cutting edge. AniFlix on Saturdays shows films. It will take time though for the viewers perception to change. It will take several months to completely change market expectations whether it is viewers or advertisers. It will feel like a lifestyle and animation channel.

    So you are also competing with the likes of Star World and Zee Cafe?

    I would say that we are also competing with the likes of MTV, Zoom, Discovery Travel And Living. Right now we are still seen as competing with kids channels and the challenge is to get the message out that we are not in the same space as Cartoon Network.

     

    We will talk more to our viewers. We wil go out talk to our TG and put them on the channel. There will be local vignettes. Gaming is an area we are looking at. We already have Gamemax on the channel.

     

    Eventually we will get to a point where we can commission some shows. But that is still some time away. Right now it is an English feed. The problem was that we had Hindi mixed in earlier which confused operators and viewers. Down the line as the channel gets re established we will look at a Hindi feed as well.

    You are also looking at on ground activities?

    Yes. We are planning one that will be campus oriented towards the end of the year. We are also looking at doing a gaming event year on year. We are looking to provide a touch feel experience which is what AXN has done really well. AXN is a badge of pride brand for viewers. That we are hoping will happen for Animax also. Even if you do not get the stories it is cool in terms of the visuals.

     

    Our marketing has also changed. We will not do a school contact programme. It will be a college campus connect initiative. Animax might help people get jobs in the animation industry or do career counselling. The profile of advertisers will also change. Brands like Nike, Pepsi will be seen instead of say a kids health drink brand.

    Is merchandising also an option?

    We feel that there are a few shows that look promising in this area. It will not be as big an area for us as Disney though. We will use merchandising to push the channel. Disney does the opposite.

    Looking at the English entertainment scene DTH and addressability does give players the chance to launch channels dedicated to specific genres like crime which AXN has done in Europe. Are there plans to launch more channels like this in India sometime in the future?

    Let’s see. We have a challenge to see that the channels we have including Pix which we launched earlier this year, Animax which has repositioned itself this year do well. We always have ideas and we are considering launching other channels in India.

     

    The best way for a channel owner to thrive is to launch new channels which I am sure we will do sometime down the line.

     

    If for some reason cable addressability again gets stalled is there a chance that Sony might take the English chanels off cable and put it only on DTH?

    I don’t think so. As distributors of content we want to take it to as many platforms as possible and as many modes of distribution as we can. We are agnostic when it comes to that. The basic game for any programmer is to distribute content on any platform whether it is DTH, IPTV, mobile or cable.

     

    Of course we want a fair price. This is where the challenge lies in India. English entertainment is a growing niche. The affluent English speaking
    population is very desirable. So though we are relatively small businesses compared to the main Hindi channels it is nonetheless expanding. Each English entertainment channel from Sony has a unique offering. The more the number of viewers exposed the better they will do. That will not be the case if we do not have it on one platform.