ITV

Category: English Entertainment

  • Sony Pix goes big on social media and promotions

    Sony Pix goes big on social media and promotions

    MUMBAI: In the genre of English movies in India, nine players have been vying aggressively for a larger market share and online presence. One amongst these nine is Sony Pix. Read on about its efforts which include innovative micro properties on Facebook and giving out ‘money can’t buy merchandise.’

     

    The channel has been following a three point strategy since 2012. Sony Pix and AXN EVP and business head Saurabh Yagnik explains, “We began by investing in quality content. We then wanted to build a stronger perception and thirdly we wanted to innovate to break the clutter.” 

     

    Firstly, the channel invested in content by tying up with MGM. It bought the Bond franchise for three years including Sky Fall. Along the way, Pix had a makeover in late 2013 changing its previous tagline ‘Hollywood is Here’ to its current one ‘Stay Amazed’. The identity was unveiled with the world premiere of Skyfall in October 2013.

     

    It also premiered Men in Black 3 and The Amazing Spider Man. During the MIB3 premiere, Pix had launched an anti-alien day, where the channel said that eliminating various kinds of aliens from society was the need of the hour. Hash tags were displayed on the TV screen during the premiere, encouraging people to tweet. At that time, Yagnik had said that the initiative had trended through the day at number one and two in India and worldwide at number four. Similarly, with The Amazing Spiderman, Pix pitched the campaign around the amazing people in every person’s life, creating a web of amazing characters and stars.

     

    Earlier, the channel had also created ‘Premiere PIXathon’ where four back to back movies were premiered on a single day. “We chose movies that had four big stars, or spoke about Hollywood’s four big stars and what makes them click with the audience, four big cricketers and their achievements, and with this, we used the message of the ‘power of four’ for our big Premiere Pixathon,” Yagnik had said at that time.

     

    For 2014, the lineup includes Captain Phillips, The Hobbit: Desolation of the Smaug, The Amazing Spider Man 2 and Hercules.

     

    Next, to build a stronger perception, the channel started ‘Pix Premiere Nights’ on Facebook to give viewers an opportunity to watch a movie a day before it is actually released in India. Winners are chosen on the basis of a contest. In all, 2,200 winners across 10 cities will be provided passes to watch a mega movie on 11 screens. To facilitate the winner’s attendance, a special helpdesk has been set up. So far the contest has been held for Robocop, Spiderman 2 and The Hobbit.  Next in line is The Expendables 3. As reported earlier by indiantelevision.com, one such initiative could cost the channel anywhere between Rs 2-3 crore.

     

    Pix, which has more than two million followers on Facebook, according to Yagnik, decided to break from the clutter by creating micro properties on Facebook like: ‘Legendary Monday’ which has inspiring stories about celebrities; ‘Thoughtful Tuesday’ that is all about celebrity quotes; ‘Pixonomic Wednesday’ has box office collection facts while ‘Desi Thursday’ is a clash between Bollywood and Hollywood. ‘Superhero Friday’ includes all about action heroes while ‘Saturday Talks’ is about famous movie dialogues. The week culminates with ‘Gizmo Sunday’ which is all about gadgets.

     

    The channel plans to announce breaking news about Hollywood through the re-launch of its animated character ‘Notty Pixy’ on Facebook. “She is a gossip reporter who provides Hollywood news first in India,” Yagnik says. He flips a well bound book to showcase a list of Hollywood stars, reporters, movies, events and websites that are the “sources” for ‘Notty Pixy’s’ news.

     

    How has the three point strategy helped Pix?

    Revealing TAM data, the channel says that during the first quarter (April 14 to June 14) Star Movies stood first with 19.80 per cent market share while Pix followed closely at the number two position with 19.30 per cent share. The difference was just 0.50 per cent. However, in the same quarter during the primetime slot, Sony Pix led the charts with a market share of 23.6 per cent with Star Movies a distant second having a market share of 17.90 per cent (TAM Market: All India 1 Mn+ TG CS 15+AB).

     

    On Facebook, Pix has been leading the number one spot with 11.68 per cent engagement rate. Engagement includes likes, comments, shares and number of fans. In the second place is Movies Now with a 4.55 per cent engagement rate. Star Movies India and HBO India follow next with engagement rates of 3.35 per cent and 1.07 per cent respectively. Tonic Media is the digital agency that looks after these activities for Pix.

     

    Sharing details about future plans of the channel, Yagnik says that the channel will provide its audience with ‘money can’t buy merchandise’. For example, viewers can win the blue t-shirt worn by Tom Hanks for the film Captain Phillips, which will be premiered on 27 July. Yagnik adds that the t-shirt comes with a certificate of authenticity. Soon thereafter, the blood stained shirt and tie worn by Jamie Foxx in the movie White House Down is up for grabs.

     

    Yagnik revealed that Pix has been seeing revenue growth upwards of 25 per cent and is now available in HD on platforms like Dish TV, Hathway, Fastway and in Cable.

     

    According to Maxus managing partner north and east region Navin Khemka “the channel is trying to use innovative ways to capture audiences. By giving out exclusive merchandises it will attract audiences who will participate in a genre that is fragmented. They key objective is to build loyalty for the channel and therefore is a good strategy.”

  • Star to live simulcast 66th Primetime Emmy Awards across 5 channels

    Star to live simulcast 66th Primetime Emmy Awards across 5 channels

    MUMBAI: For the first time ever, television’s most celebrated and premiere awards night will be simulcast live in India across the Star bouquet of channels. Touted as TV’s biggest night, the glamorous gala held annually witnesses the best names from the television fraternity walking the red carpet pre-show. From first time nominees to returning favorites each year, the best on prime television are rewarded. Viewers wait in anticipation, rooting for their favorite shows and actors to win the iconic Emmy award.  

     

    Nominations for the 66th Emmy® Awards were announced last night by the Television Academy in California. For the first time, they implemented online voting for the nominations phase of the Emmy Awards.  The Academy’s membership embraced this change with a meaningful increase in voter participation, nominating programs and performers from broadcast, cable, premium cable and digital outlets.  These nominations underscore the membership’s dedication to recognizing quality content regardless of platform.

     

    While Game of Thrones was the most nominated program with with 19 nominations, celebrated miniseries Fargo received 18 nominations and American Horror Story: Coven that aired on Star World Premiere HD received 17 nominations.  Other programs receiving ten or more nominations include Breaking Bad (Currently airing on FX), The Normal Heart, Saturday Night Live, House of Cards, Downton Abbey (Due to air on FX), Orange Is The New Black, True Detective and Modern Family (aired on Star World), among others.

     

    Additionally, the many Drama and Comedy series receiving multiple performer nominations include The Big Bang Theory (Star World), Homeland (Star World), House of Cards, Mad Men (Star World Premiere HD), The Newsroom, Portlandia, Saturday Night Live, Shameless and Veep, among others.

     

    This year’s performer nominations include a renowned group of actors many of whom are past Oscar nominees and winners.  This includes Chiwetel Ejiofor in Dancing On The Edge, Matthew McConaughey in True Detective and Julia Roberts in The Normal Heart, all of whom were nominated for an Oscar this past year.

     

    Kevin Vaz, General Manager, Star India Pvt Ltd- English cluster says, “This is our first year as official broadcast partner for the Primetime Emmy Awards in India. Our vision is to make Emmy’s a household name in India like The Oscars and it’s for this very reason that we will simulcast the original airing and its repeat across our English GE Channels. Some of our biggest shows like Homeland, Breaking Bad and Mad Men have been nominated and we are glad that this year we will celebrate International TV’s biggest night on India’s biggest English Entertainment Network.”

     

    Hosting the “66th Primetime Emmy® Awards”, will be Primetime Emmy winner Seth Meyers, a dynamic and multifaceted television personality all set to charm audiences with his inimitable wit. He shot to fame for his no-hold-barred style of commentary as a television anchor in the widely popular series Saturday Night Live, and is now the host of the talk show, Late Night with Seth Meyers. The event will be held at the Nokia Theatre in Los Angeles at will be telecasted at 5:30 am IST with a primetime repeat telecast at 7 pm IST on the 26th August 2014. After telecasting the celebrated Academy Awards, known as The Oscars on Star Movies, the Emmys is yet another premier broadcast acquisition to Star’s prolific portfolio.

     

    Watch the three-hour Emmys Live on 26th of August at 5:30 am and at 7: 00 pm (repeat) on Star World, Star World HD, Star World Premiere HD, Fox Crime and FX.

  • Bollywood’s three most dapper men spotted on Niranjan Iyengar’s ‘Look Who’s Talking’

    Bollywood’s three most dapper men spotted on Niranjan Iyengar’s ‘Look Who’s Talking’

    MUMBAI: Bollywood’s most eligible bachelors – Karan Johar, Arjun Kapoor and Siddharth Malhotra were spotted on Niranjan Iyengar’s ALL ACCESS, ALL REVEALING talk show, Look Who’s Talking. Niranjan got them to open up and spill the beans on their love lives and a lot more! All three of them had quite interesting things to say. You can catch their interviews when the show makes its debut during the first week of August on Zee Café. Here’s a little glimpse of all the madness you can expect from Look Who’s Talking.

     

    Karan Johar being his usual self as was quite upbeat, witty and humorous throughout his interview with Niranjan. Karan revealed his worries and fears. Quite a refreshing change from him prodding other celebs into answering his questions, don’t you think? He said that nothing frightens him anymore, not even death. However, growing old or dying alone scares him the most. Karan also went on to say that he has tried everything, to find his special someone but he cannot put himself out there like a prostitute. Trust Mr. Johar to find humor even in such situations in his own life!
     

    Arjun Kapoor aka Fubu was his charming, naughty self on the show. Interestingly, a 140 kilo weighing Arjun’s inspiration to become fit was the idea of getting laid! More than the looks, Arjun is looking for someone who can keep him engaged in great conversations. Some prerequisites Arjun’s ideal woman must have – she has to be intellectual, have a great sense of humour, should play hard to get and most importantly, should be fond of kissing! Ladies, are you listening?
     

    We all know Sidharth Malhotra as the hottie with the chiseled wash-board abs, but we hear that wasn’t the case while he was growing up. He opened up about his one true love in life – his love for food! Did you see that coming? Neither did we! Apparently, the Ek Villian star had a french-fry obsession as a child, that left him slightly on the chubby side. He recalls having them for breakfast, lunch and dinner. We don’t know what made him lose all that weight, but we sure can thank god he did!
     

    Want to know more? Make sure to catch the all new series, Look Who’s Talking on Zee Café.
     

  • AMC Networks re-brands Chellomedia

    AMC Networks re-brands Chellomedia

    MUMBAI: AMC Networks has announced that it has re-branded Chellomedia to ‘AMC Networks International.’ The company acquired Chellomedia, a collection of television networks distributed worldwide, earlier this year. In addition to Chellomedia, ‘AMC Networks International’ will also encompass AMC/Sundance Channel Global, which operates in Europe, Latin America, the Mid-East and Asia.

     

    “Re-naming Chellomedia is a natural next step as we continue to integrate this portfolio of channels and transition of AMC Networks into a global media company,” said AMC Networks COO Ed Carroll.

     

    AMC Networks International consists of six operating units.

     

     AMC Networks International – Asia-Pacific which will be headed by Bruce Tuchman will include channels such as Sundance Channel, MGM Channel, WE TV and JimJam.

     

    In addition, as previously announced, Tuchman will continue to serve as president, AMC/Sundance Channel and MGM Channel Global.

     

    AMC Networks International – Central Europe will be headed by Mike Moriarty. This will include channels such as Sport 1, Sport 2, Sport M, OBN, Minimax, Megamax, Spektrum, Spektrum Home, TV Paprika, Film Mania, Film Cafe, MGM Channel.

     

    AMC Networks International – Iberia will be headed by Eduardo Zulueta. This will include channels such as Canal Hollywood (Spain and Portugal), XTRM, CTK, MGM Channel, Somos, Buzz, Odisea, Odisseia, Natura, Historia (Spain and Portugal), Bio, Crimen + Investigacion, Canal Cocina, Canal Decasa, Sol Musica, Canal Panda (Spain and Portugal), Biggs and Mov.

     

    AMC Networks International – Latin America will be headed by Eduardo Zulueta and will include channels such as MGM Channel, MGM Channel HD, Film & Arts, Europa Europa, elgourmet, Casa Club TV, Cosmopolitan TV, Ella, Canal (a), AM Sports and Reality TV.

     

    AMC Networks International – Zone (EMEA) will be headed by Dermot Shortt. This will include channels such as CBS Reality, CBS Drama, CBS Action, CBS Europa, Horror Channel, Horror Channel Italy, JimJam, JimJam Polsat, Extreme Sports Channel, MGM Channel and Outdoor Channel.

     

    AMC Networks International – DMC will be headed by Mike Moriarty.  This is an European-based global media technology and distribution company.

  • Star Movies to flag off a hunt for India’s fast 6

    Star Movies to flag off a hunt for India’s fast 6

    MUMBAI: Pulling out all stops, Star Movies has put together a high voltage action packed promotional campaign for the television premiere of ‘FAST & FURIOUS 6’, the blockbuster hit from one of cinema’s cult action franchises which will see a double premiere on Sunday, 20th July, 2014 at 1pm and 9pm. 

     

    The channel has chalked out creative and unique consumer engagements as a part of the premiere’s publicity plan which is  inclusive of a once-in-a-lifetime chance for every fast car enthusiast to come one step closer to their speed dream!

     

    As a part of their marketing campaign,  the channel will hunt for India’s Fast 6, wherein six of the biggest fans of the movie franchise, will be presented with an exclusive opportunity to experience an electrifying ride Fast and Furious style. Winners will be gratified with a ride in the ultimate super sports car SLS-AMG on India’s only Formula 1 track – the Buddh international Circuit. To be a part of India’s Fast 6 team and live the action, all adrenaline junkies and speed enthusiasts will need to participate in an interactive contest on the www.Indiasfast6.com.  Fast and Furious enthusiasts will be able to sign in using their Facebook/Twitter accounts in order to complete a series of interesting tasks ultimately leading to the last and final task, which they will have to tackle while the movie airs.

     

    Additionally, the channel will engage audiences with specially designed promotion on Twitter, wherein participants stand a chance to win limited edition Fast & Furious collectibles every day. Using the hashtag #FastBid, they can bid for exclusive merchandise including special make sports car pen-drives among other memorabilia.

     

    Shifting gears from 1 to 6 as the countdown to the premiere, the channel is airing the previous 5 installments of Fast and Furious every Sunday,  with the first installment that aired on 15th June building towards the sixth movie. This movie festival allows fans to revisit their favorite action franchise featuring some of the world’s fastest cars and death-defying stunts ever captured on screen.

     

    Commenting on the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We are pleased to premiere Fast & Furious 6, the most exciting and thrilling movie from the franchise. To present the movie with a befitting premiere, we have designed an innovative marketing campaign complete with a high octane dose of action to enhance viewer engagement and excite our audience”.

     

    Fasten your seat belts as STAR MOVIES takes you through a high speed showdown to the Fast & Furious 6 premiere on 20th July,1pm and 9pm only on Star Movies.

  • Live it up with Romedy NOW this July

    Live it up with Romedy NOW this July

    MUMBAI: Here’s the best way to jumpstart July and keep the pace going without a moment’s rest. There’s the very best of love and laughter in store for you throughout the month that will keep you coming back to Romedy NOW, the exclusive English General Entertainment channel, for
    more and more. Catch the handpicked series and movies lined up just for you!

    With the world’s most popular series that has its fans asking for more, don’t miss your daily dose of F.R.I.E.N.D.S., Monday – Thursday at 8 -9 PM. Catch the regular antics of Skip who lives at the most influential address of the US in ‘1600 Penn’, Fridays 8 PM. Score for the highest goal in ‘Back in the Game’ Fridays 8:30 PM. Watch out for crazy experiments in ‘Better Off Ted’, Saturdays 8 PM and add to the share of the cup-cake business with ‘2 Broke Girls’, Saturdays 8:30 PM. Join the world of friends, each of whom think the other has it better in ‘Friends with Better Lives’! Watch #FWBL every Saturday at 11pm. Don’t miss the sassy lawyer in ‘Ally McBeal’ from Monday to Thursday at 11 am. This July, Romedy NOW offers another successful series adding to its existing line-up of popular series called ‘Jake in Progress’, starting July 25th, Fridays at 8pm. Experience the life of a celebrity publicist as he juggles with his clients and keeps them away from potentially scandalous and possibly career damaging situations.

    Brace yourself as Romedy NOW presents an all new meaning to the words ‘Living it up’! With movies that  showcase  true  passion  for  life  and  zest, Romedy  NOW  says  ‘Live  it  Up’  starting  7th   July from Monday to Thursday, 9pm. Watch the beautiful Debra Messing in The Wedding Date where she hires a complete stranger as her escort to  her  half-sister’s  wedding.    Next  it’s  time  for Crazy  Stupid  Love,  as  we  see  Cal  Weaver  go through life as a sudden and reluctant single and all  the  confusion that follows with teenage crushes, heartbreaks and angry dad’s protective of
    their teenage daughters. Certainly not to be missed is ‘Letters to Juliet’ which is inspired by the art of letter writing the old fashioned way.  Also catch movies such as Valentine’s Day, Horrible Bosses, Love and Other Drugs, the ever favourite Marley and Me and a lot more.

    Get ready for one of the most romantic stories on screen ever on ‘Romedy of the Month’. Watch The Notebook on Saturday, 26th  July, 9 PM. The No. 4 at the   box  office   and  12th    highest  romantic  drama grosser is all about love, love and more love. Set in the 1940s, the movie is about a rich heiress Allie Hamilton (Rachel  Adams)  and  a  country  boy  Noah  Calhoun (Ryan Gosling) who fall in love at a carnival. But the two  are  separated  because  of  social  class  barriers after which Allie moves to New York and Noah joins the army. After waiting for Noah to write to her but in vain, Allie gets engaged to a wealthy lawyer, Lon only to discover that her mother had been hiding the letters. But before the arranged nuptials, Allie must choose between her first love and her commitment to Lon.  Surrender yourself to the beauty of a canvas being painted where shades from different palettes come together and consolidate your belief in love.

    “If music be the food of love, play on!” Thus spoke Shakespeare. Here’s your chance to hum the tune of love with ‘Romedy Playlist’. Starting 4th July, experience the emotions   of   sweet   notes   every   Friday,   11   PM   with favourites such as The Sound of Music, The Wedding Singer, Music and Lyrics and Moulin Rouge.

    Feel more of love, life and laughter all this month only on Romedy NOW!

  • ‘The Leftovers’ to premiere exclusively on HBO Defined

    ‘The Leftovers’ to premiere exclusively on HBO Defined

    MUMBAI: After the huge success of Game of Thrones Season 4, HBO is all set to treat Indian audiences to one of the most anticipated drama series titled THE LEFTOVERS. When 2% of the world’s population abruptly disappears without explanation, the world struggles to come to terms with what happened. With so many questions left unanswered, three years later, THE LEFTOVERS is the story of the people who didn’t make the cut. Premiering within a week of the US premiere, the new HBO Original Series THE LEFTOVERS debuts with its ten-episode first season on Sunday, July 6 at 7:45 pm, exclusively on HBO Defined, 100% ad-free, followed by other episodes on subsequent Sundays at 8:00 p.m.

     

    This new HBO mysterious drama series has been created by Damon Lindel of (Emmy® winner for “Lost”) and acclaimed novelist Tom Perrotta (Academy Award® nominee for “Little Children”; “Election”).  The series premiere is directed by Peter Berg (Friday Night Lights), who also serves as executive producer of the series.  

     

    Based on Perrotta’s bestselling novel of the same name, THE LEFTOVERS is an original look at The Rapture…or was it The Rapture at all? Set in a small New York suburb, the intimate family drama focuses on the residents of the fictional town of Mapleton, whose preconceptions are shattered in the wake of a global event dubbed “The Sudden Departure.” Three years after the fateful day when 140 million people disappeared without a trace, the series focuses on the ways ordinary people react to inexplicable events that can unite or divide families and communities, examining how their untold grief and the strain of an unprecedented calamity can turn faith into cynicism, paranoia, madness or cult-like fanaticism.

     

    At the heart of THE LEFTOVERS is the Garvey family. Kevin Garvey (Justin Theroux), the town’s beleaguered chief of police and father of two, is trying to maintain some semblance of normalcy when the notion no longer applies. While Kevin and his rebellious daughter, Jill (Margaret Qualley), try to go back to the way things used to be, Kevin’s son, Tom (Chris Zylka), sees the event as a wakeup call to take action. At the same time, Kevin is faced with the conflict between the townspeople of Mapleton and the Guilty Remnant, a mysterious cult-like group that seems to offer an escape for traumatized residents.

     

    In addition to Theroux (“Mulholland Drive”; HBO’s “John Adams” and “Six Feet Under”), series regulars include: Amy Brenneman (“Private Practice”) as Laurie, a mother with a successful career who felt all she could do was surrender after the Departure; Christopher Eccleston (“28 Days Later”) as Reverend Matt Jamison, who thinks he knows exactly what the Departure was and wasn’t, and is committed to renewing the town’s faith; Liv Tyler (“The Lord of the Rings”) as Meg, who has serious doubts about her impending wedding; Chris Zylka (“The Amazing Spider-Man”) as Tom Garvey; Margaret Qualley as Jill Garvey; Carrie Coon (“Gone Girl”) as Nora Durst, who lost her entire family in the Departure; Emily Meade (HBO’s “Boardwalk Empire”) as Aimee, Jill’s friend and the big sister she never had; Amanda Warren (“The Adjustment Bureau”) as Mayor Lucy Warburton; Ann Dowd (HBO’s “True Detective”) as Patti, a Guilty Remnant leader; Michael Gaston (“The Mentalist”) as Dean, a stranger who could be Kevin’s greatest ally, or a force to be reckoned with; Max and Charlie Carver (“Teen Wolf”) as Adam and Scott Frost, twins who forge a friendship with Jill and Aimee; and Annie Q (“The Rewrite”) as Christine, a follower of Holy Wayne and object of Tom’s interest.

     

    The executive producers of THE LEFTOVERS are Damon Lindelof and Tom Perrotta along with Peter Berg and Sarah Aubrey while Ron Yerxa and Albert Berger are co-executive producers of the show, with Lindelof serves as showrunner. The series is produced for HBO by White Rabbit in association with Warner Bros. Television.

     

    Premiering within a week of its US premiere, the first season of THE LEFTOVERS airs in India on Sunday, July 6 at 7:45pm on HBO Defined. HBO Defined presents a 100% Ad-Free experience for viewing back to back episodes of THE LEFTOVERS – season 1 in HD quality and Dolby surround sound. Be prepared to get hooked to this highly anticipated drama series!

  • Nippon TV joins hands with Kantana Group

    Nippon TV joins hands with Kantana Group

    MUMBAI: South Asian broadcasters have got a new competitor. Japan based Nippon TV has formed a JV with Thailand based film and TV production company Kantana Group to form Kantana Japan Corporation.

     

    The new company will aim to develop global film production workflows. The main business will be to receive orders throughout Japan for computer graphics production. Nippon TV will leverage Kantana Group’s resources to pursue new business opportunities like co-producing animation.

     

    Basing itself in south east Asia, Kantana Japan Corp will look to develop and expand various production-related businesses. Kantana Group operates businesses such as post-production, TV program production, satellite TV program production, advertising agency services, event planning, sales promotion, marketing, and educational institute management. It has subsidiaries in Indonesia, Vietnam and Cambodia.

     

    Through the JV, Kantana Group looks to expand in Japan and rest of Asia along with Nippon TV and Nikkatsu’s strategy to create businesses in areas of computer graphics and animation production.

  • FRIENDS fan? Give a missed call to visit Central Perk

    FRIENDS fan? Give a missed call to visit Central Perk

    MUMBAI: You have lived and breathed FRIENDS; been a part of every laughter, every tear, every embrace, and each and every funny moment. It’s now time for your chance at grabbing a one-of-a-kind opportunity presented by Romedy Now.

     

    The popular FRIENDS contest presented by Romedy Now has the nation going wild voting for their favourite FRIENDS. The contest which began early this June, invites fans to prove their mettle as the biggets fan of FRIENDS. To participate, the contestant has to merely give a missed call on 08067006611 and simply vote for their favourite FRIENDS character. The more you vote the better your chances of winning and making it to Los Angeles, USA.

     

    Tons of fans are racing to the finishing line and the contest has been getting a whopping response. The clock is ticking away. As the contest nears its end on the 10th of July, you still have a chance to grab the opportunity of a lifetime. Vote for your favourite FRIENDS now, the coffee table at the real Central Perk where FRIENDS chill out is reserved for you. So vote right away and get ready for the time of your life. 

  • ‘Teen Wolf’ returns on AXN

    ‘Teen Wolf’ returns on AXN

    MUMBAI: Get ready to howl, ‘Teen Wolf’ fans, because we’ve got a new breed of evil poised to strike and it’s safe to say it will have you counting down the days until the season four premiere on Friday, 27 June on AXN India.

     

    It’s time to kill the anticipation of the mystic revulsion series of ‘Teen Wolf’ created with the nail biting finale last season.  Referring to the tragic ending of season three and the anticipated triumphant return, season four of Teen Wolf is titled as “Can’t Go Back”.

     

    As we head in to season four, the very dark nature of this canny, engaging, addicting show will lighten up but only a little. The premiere Season, The Dark Moon, shot outside of Beacon Hills, begins in Mexico reflecting the time in the lunar phase in which the moon is the least visible in the sky and it’s often thought of a time of reflection and grief.

     

    This season, still healing from tragic losses, Scott (Tyler Posy), Stiles (Dylan O’Brien) & Lydia (Holland Roden) return to a new semester of school with more human worries than supernatural, while also trying to help their new friend, Malia (Shelly Henning), integrate back into society. But a surprising resurrection brings a new threat to Beacon Hills along with the emergence of another mysterious enemy known simply as The Benefactor.

     

    The eye brow raising opening sequence, based in Mexico, will take the “Teen Wolf” gang to a new direction. The storyline notches up to a new supernatural level as the resilient teenagers now have extraordinary challenges to face.  What’s more you ask? Well, Teen Wolf will be welcoming a new supernatural character and it’s said that this paranormal creature will huff and puff and blow Beacon Hills away with one giant roar.

     

    What is this new entity added to the acclaimed series? Well, it’s a “werejaguar,” and it’s played be the one and only Jill Wagner.

     

    Get set for an action packed series and emotional connect between the supernatural and humans.

     

    Join the pack in their redefining phase with the new Alpha on 27 June at 11 PM only on AXN India