Category: English Entertainment

  • MGM Channel is now AMC

    MGM Channel is now AMC

    MUMBAI: AMC Networks has announced that its premiere movie channel MGM will now be renamed as AMC, starting today. This will give way to the first distribution of AMC Networks outside of North America, showing the company’s intent to extend itself beyond the US.

     

    Later this year, AMC will be launching locally-versioned channel feeds across Europe, Latin America, Asia, Africa and the Middle East. This will be accompanied by AMC VOD, HD and TV Everywhere services.

     

    AMC Networks’ original series Halt & Catch Fire and The Divide, produced by AMC Studios, will be one of the first original series to premiere on the channel internationally this year. This apart, the channel will also feature films from big libraries including MGM, Paramount and Sony.

     

    AMC Networks COO Ed Carroll said through a statement:  “In recent years, AMC has re-defined dramatic storytelling on Pay-TV via its cinematic approach to original series, including ‘The Walking Dead,’ ‘Mad Men,’ and ‘Breaking Bad.’ It is our intention to replicate our successful US strategy, extending the AMC brand worldwide and creating a broad pipeline for our original content.”

     

    AMC Global and Sundance Channel Global president Bruce Tuchman said, “There is a huge appetite for AMC original programming abroad. That interest, coupled with our successful history of curating films from all the major studios to complement our original programming, gives us a great opportunity to make AMC Global a top-tier entertainment destination worldwide. We are confident AMC Global will be a valuable addition to our distribution partners’ platforms as we continue to work together to grow their business.”

     

    Tuchman is responsible for the programming, marketing, business and strategic development of its global networks.

     

    Liberty Global managing director programming Jeroen Bergman added: “AMC Networks has an excellent creative and business track record and we are pleased to offer this premier entertainment destination to our subscribers.”

     

    Telefónica Director Global Content Ignacio Fernandez Vega stated: “We are delighted to add the new AMC channel to Movistar TV.  With this new addition, we continue to consolidate our content offering and positioning the channel as a leading pay TV platform in Spain and Latin America.” 

     

    Indovision VP director Handhi Kentjono said: “AMC has established itself as a high quality popular network with outstanding entertainment and we are confident that our subscribers will respond strongly to this new offering. We are thrilled to continue our long and successful partnership with AMC Networks and its channels.”

     

    Last month, the company announced the re-brand of its recently-acquired Chellomedia business (which included the MGM Channel) to AMC Networks International. AMC Networks International consists of six operating units namely Asia-Pacific, Central Europe, Iberia, Latin America, Zone (EMEA) and DMC, a global media technology and distribution company.

     

    Halt and Catch Fire hails from the executive producers of AMC’s celebrated series ‘Breaking Bad.’ The series captures the rise of the personal computing era in the early 1980s, during which an unlikely trio – a visionary, an engineer and a prodigy – take personal and professional risks in the race to build a computer that will change the world as they know it. The 10-episode series is created by Chris Cantwell and Chris Rogers and executive produced by showrunner Jonathan Lisco (‘Southland’) and Gran Via Production’s Mark Johnson (‘Breaking Bad,’ ‘Rectify,’ ‘Diner,’ ‘Rain Man’) and Melissa Bernstein (‘Breaking Bad,’ ‘Rectify’). Filmed on location in Atlanta, the series stars Lee Pace (‘Lincoln,’ ‘Pushing Daisies’) as Joe MacMillan, Scoot McNairy (‘Argo’) as Gordon Clark, Mackenzie Davis (‘Smashed’) as Cameron Howe, Kerry Bishé (‘Argo,’ ‘Red State’) as Donna Clark and Toby Huss (‘Cowboys & Aliens’) as John Bosworth. 

     

    ‘The Divide’ is an eight-episode series written by and co-created by the Academy Award and Emmy nominated Richard LaGravenese (‘Behind the Candelabra,’ ‘The Fisher King,’ ‘Water for Elephants,’ ‘The Ref,’ ‘The Bridges of Madison County’) with Tony Goldwyn (‘Scandal,’ ‘Conviction,’ ‘Justified,’ ‘Damages,’ ‘Dexter’) co-creating the series and directing the premiere episode. ‘The Divide’ is a thought-provoking and suspenseful drama that explores the personal cost of morality, ambition, ethics, politics, and race in today’s justice system through the eyes of Christine Rosa played by Marin Ireland (‘Homeland,’ ‘Boss,’ ‘Side Effects’), an impassioned caseworker with The Innocence Initiative, and Adam Page played by Damon Gupton (‘The Newsroom,’ ‘Prime Suspect’), an equally passionate district attorney and political rising star.

  • AXN looks at building familiarity of shows with viewers

    AXN looks at building familiarity of shows with viewers

    MUMBAI: Just days after announcing a multi-year television content deal with CBS Studios and AXN India, MSM English cluster head Saurabh Yagnik while speaking to indiantelevision.com says that building familiarity of exclusive shows with viewers has been a key challenge for AXN.

     

    “Viewers of the genre, many times are unaware when premiere shows are being telecast on television and therefore there is a principal need to build the familiarity of those programmes for our viewers,” Yagnik informs.

     

    To address the challenge, the channel has adopted a two point strategy. One, by investing in exclusive new shows starring well known Hollywood names; and two, by introducing a new permanent weekend slot called Not so Ordinary Weekends during which these new shows will be telecast.  “The slot is aimed primarily at younger audiences who want something different,” he adds.

     

    AXN’s new weekend lineup includes fresh shows like Extant, starring Academy Award winner Halle Berry; Penny Dreadful, starring Josh Hartnett, Timothy Dalton along with bond girl Eva Green and science fiction show Falling Skies produced by Steven Speilberg. “The famous names associated with these US series are already known to Indian audiences which will be of help. The biggest consumption problem arises when viewers are not familiar with the content,” opines Yagnik.

    While Extant will premiere on 8 August and will be aired every Friday at 10 pm, Penny Dreadful and Falling Skies will hit the television screens on 9 August with its telecast scheduled for every Saturday at 10 pm and 11 pm respectively. These shows have been produced by CBS Studios International. Apart from these, the channel will have access to existing series like Hawaii Five 0 and CSI: Crime Scene Investigation as well as new programmes the Studio will create during the term of the deal.

     

    Sources say that such multi-year content deals are usually for a period of three to five years. For Yagnik, joining hands with CBS made sense since it could aid AXN with its deep library.

     

    To promote these shows and the slot, the channel ran a 16 day digital campaign on Twitter and Facebook, where during contests, fans were invited to post selfies that were not mundane but extraordinary. “To add to the familiarity, we seek to reach out to the youngsters online through quality interaction,” Yagnik says. At the end of the contest, winners were declared online.

     

    Promotions on-air include three creatives. While one informs viewers how the channel hopes to make their ordinary weekends extraordinary through the slot, the second and third one are promos of Extant and Penny Dreadful respectively. These three creatives are being telecast on all the channels of MSM network as well as on its digital platforms including YouTube. The channel will also air the ads on Radio One in Delhi and Mumbai. As part of the outdoor campaign, bus wraps are being used in Mumbai alone.

     

    Talking about the best performing markets for AXN, Yagnik informs that Kolkata and Delhi are some of the metros that have been performing well for the channel as well as other tier II and tier III towns. “Kerala and Uttar Pradesh are doing quite well too”, he adds.

     

    “Our market share in the category is 24 per cent to 25 per cent while our reach during a nine week average is 2.8 million every week,” he says.

     

    Media planners meanwhile feel that it is too early to comment on the fate of such fresh new line up. “The new weekend slot adds some punch to the channel. Also the shows could do well because of the names associated with it which Indians are familiar with,” opines a media planner requesting anonymity.

     

     

  • Look Who’s Talking with Niranjan launches on a high octane note

    Look Who’s Talking with Niranjan launches on a high octane note

    MUMBAI: Have you spotted your favourite Bollywood icons in a candid conversation with their friend – let their guards down on national TV? Look Who’s Talking with Niranjan does exactly that. Come August, the much-awaited television launch of noted lyricist Niranjan Iyengar raises curtains on Zee Café.

     

    With the creation of their maiden talk-show, Zee Café gears up to reiterate its 3i’s – innovation, amplified interactivity and a renewed identity to their existing bouquet. ZEEL’s vision to offer best quality entertainment and fresh concepts takes the lead with Look Who’s Talking with Niranjan. Constant interactivity and consumer association being the center-point, ZEEL’s prime focus of interacting with the discerning viewer fetches Zee Café an all-round engagement opportunity through this brand new chat show through communications.

    Gearing up ancillary closer to launch, Zee Café one of the strongest players in the English GEC category rolls out an extensive communications strategy to speak to young urban India. With Look Who’s Talking with Niranjan, the effort is to reach out to the affluent young urban viewer who seeks innovation in content. Touted to be one of the high decibel properties from their stables, Zee Café has launched on air-Teasers, Promos, an exclusive Music Video, Outdoor, Radio campaigns in addition to an extensive digital plan. Connecting with their young audience whose den is the digital world, Look Who’s Talking with Niranjan will interact extensively with its viewers on Facebook, Twitter, YouTube, Popular Websites and a LWT Microsite. While they strike a chord online, Zee Café will interact with the discerning TV viewer directly through DTH promotions alongside promotions in theatres.

    With this brand new property, Zee Café pioneers a unique sales initiative to engage with fans pan India. Celebrities will part with one item each post show, proceeds of which will go towards charity after it’s sold online on OLX, India’s largest online market place. Furthermore, getting on the Look Who’s Talking brandwagon circuit, Medimix Ayurvedic Facewash signs up as Presenting Sponsor along with CERA on board as the Powered By sponsor. Micromax and Omega form an integral part of the sponsorship as well with the former as the ‘Mobile Partner’ and the latter as the ‘Lifestyle Partner.’ The bouquet of associate sponsor include Hersheys, Axis Bank and OLX.

    Commenting on the launch Anurag Bedi, EVP & Business Head, Zee Cafe said, “Look Who’s Talking with Niranjan is indeed another ace delivered by Zee Cafe. I’m very proud of its outcome. At ZEEL, our effort has always been to strengthen connectivity with our loyalist. This fresh concept will indeed race towards offering the best content mix to viewers pan India. Look Who’s Talking with Niranjan adds to our current programming bouquet, that much-needed edge which takes Zee Cafe not just into viewers homes but helps create a personal connect through people who they admire the most. Wishing my crew and team all the very best as we gear up for launch!”   

    Reliving madness from the show onsets, some of the off-the-cuff one-liners heard were remarks like Karan Johar stating, “I’ve tried everything to find my special someone but I cannot put myself out there like a prostitute!” to Alia Bhatt’s phobia for plants, Sonam Kapoor’s personality hide-out being acting as it allows her to be a completely different person and other such interesting stories!

    Want to know more? Make sure to catch the all new series, Look Who’s Talking with Niranjan starting Sunday, August 3, 2014 at 9pm only on Zee Café.

  • RTL Group acquires majority stake in programmatic video advertising platform SpotXchange

    RTL Group acquires majority stake in programmatic video advertising platform SpotXchange

    MUMBAI: RTL Group, the leading European entertainment network, today announced that it has signed a binding agreement with the current shareholders of SpotXchange, Inc. to acquire a 65 per cent majority stake in the Denver-based video advertising monetisation company. In addition to RTL Group’s initial investment of  US-$144 million (€107 million), the parties agreed on an earn-out component that might increase the initial consideration subject to the future performance of SpotXchange. Under the terms of the deal, RTL Group also has the opportunity to acquire the remaining shareholding in the future.

     

    The deal is subject to US competition authority approval and is expected to close by the end of August 2014. The investment is the next step of RTL Group’s strategy to become a leading player in all segments of online video and online video advertising. RTL Group becomes the first major broadcaster to invest in the rapidly growing market of programmatic online video advertising.

     

    Founded in 2007, SpotXchange was the first online advertising marketplace with an exclusive focus on video. Today, SpotXchange provides a comprehensive video advertising monetisation platform to hundreds of publishers around the globe such as The Atlantic, Hearst Corporation, Meredith Video Studios, Mail Online, NDN and Adaptive Media who use the platform to maximise revenue for their desktop, mobile and connected TV video advertising inventory while driving down operational costs. SpotXchange empowers publishers and their sales teams to operate in an ever increasingly complex digital ecosystem by providing innovative and industry-leading programmatic technologies that yield unprecedented transparency, insights and control over the buying behavior of today’s leading brands. Over one billion auctions for video advertising impressions are transacted through the SpotXchange platform daily, with ads delivered to 335 million people in over 100 countries per month. The company currently has 180 employees with headquarters in Denver, Colorado, and offices in several US and international locations. 

     

    Online video advertising is currently the fastest growing digital advertising segment, expected to grow globally at a Compound Annual Growth Rate (CAGR) of 24 per cent between 2014 and 2018. This growth is driven particularly by programmatic video advertising which is estimated to increase from US-$2.7 billion in 2013 to US-$15.4 billion in 2018 worldwide (CAGR: +42 per cent).

     

    Joint statement of Anke Schaferkordt and Guillaume de Posch, Co-CEOs of RTL Group: “Following our investments in non-linear TV services and in multi-channel networks on Youtube, RTL Group has already become the leading European media company in terms of online video views. The logical next step in our strategy is a structural move into the area of digital monetisation – improving our skills by adding innovative data- and technology-based competencies. SpotXchange is the perfect fit for RTL Group for such a move: it has a first-class management team that has built a leading, state-of-the-art platform for programmatic selling of online video advertising. With its impressive growth story and strong positioning in the United States, SpotXchange also represents a unique opportunity to enhance RTL Group’s presence in the world’s biggest and most advanced media market.”

     

    Joint statement from the two co-founders of SpotXchange, Michael Shehan (CEO) and Steve Swoboda (COO and CFO): “We are thrilled to be joining the RTL Group, a global leader in media and entertainment, and believe they are the ideal partner to help SpotXchange expand the reach of our comprehensive video ad monetisation services. This investment demonstrates RTL Group’s progressive vision and embrace of programmatic trading, ad serving and yield optimisation in the digital arena. The companies comprising RTL Group operate in a decentralised fashion which will allow SpotXchange to thrive and grow as the last independent digital video ad monetisation platform while providing significant opportunities through partnership with RTL Group’s leading European broadcast companies and top tier global content producers. Joining   RTL Group will present incredible benefits and opportunities for SpotXchange’s publishers, buyers and people.”

     

    Under the terms of the transaction, RTL Group will appoint three of five members of the Board of SpotXchange. Michael Shehan and Steve Swoboda will continue to manage the day-to-day operations of the company, reporting to its Board.

     

    RTL Group and the management team of SpotXchange have developed a joint growth plan to keep SpotXchange on its current growth path in the US and Asian-Pacific region, while simultaneously focusing on an accelerated roll-out in Europe.

    A presentation with more detailed information about programmatic online video advertising and about SpotXchange is available to download at http://www.rtlgroup.com/www/press_releases/20140731_RTL_Group_SpotXchange_Presentation.pdf

  • Romedy Now makes Friday’s more fantastic!

    Romedy Now makes Friday’s more fantastic!

    MUMBAI: Romedy NOW has announced the launch of two new series called ‘Jake in Progress’ and ‘Traffic Light’. The channel that also airs the popular series like F.R.I.E.N.D.S., Ally McBeal, Better off Ted, 2 Broke Girls and Friends with Better Lives will now also add these two new series to its extensive line-up assuring its audience a dose of love and laughter. Starting Friday, 25 July 2014 at 8pm viewers can witness the on-goings in the life of a celebrity publicist with ‘Jake in Progress’; followed by ‘Traffic Light’ starting Friday, 1 August 2014 at 8:30pm, which showcases the life of three friends at different stages of their lives.

     

    The suave New York celebrity publicist Jake Phillips (played by John Stamos) wants to put the brakes on his fast-paced life in ‘Jake in Progress’. After years of flings, he wants the real thing and be a one-woman-man. There’s just one glitch – he can’t be can’t tied down. Jake is constantly on his toes saving his clients from career-ruining situations. Jake is the go-to guy for everything. But in the bargain he lands himself in impossibly ridiculous situations. He also has to play the go-between for his shrew of a boss Naomi and the staff/clients. Where is the time for love? So when Naomi tries to hook him up with her photographer sister Kylie, he has the door slammed on his face right on the first date! Kylie happens to be just one of the girls he had a one-night-stand with and never called again. Jake has to make Kylie come around but foiling his plans is her ex-boyfriend, the nutty Patrick, who will make life hell for Jake every instance he can.  Finding the perfect woman is work in progress for Jake in this rib-tickling series.

     

    The fun doesn’t stop just at watching the series. Fans can indulge in conversations with fellow fans.  They can check out what the need to tame down can do to the best of us… whether going from ‘I sleep early…in the morning’ to ‘Early to bed, early to rise’ or from ‘Spent $1,000 on a wild night out’ to ‘Enrolled for Yoga class for $300’ and many more such posts on Facebook that one can relate to. What vice would fans like to say goodbye to? They can do so on Twitter with #IfICouldChange hashtag. Also if one is looking for Mr. Right like Jake they can check out the  facebook page for more updates!

     

    From Jake’s mad antics to friendship and love, Traffic Light will remind fans that friendship and love are really sweet and bring so much happiness to one’s life but they can also complicate life! Three guys Adam, Mike and Ethan have been buddies since college and now in their 30s, they are all at different stages of life. Mike (David Denman) is a lawyer and a family man looking for a few moments of ‘me time’ once in a while. Adam (Nelson Franklin) has just moved in with his crackerjack of a girlfriend Callie and is soon finding out the big difference between a girlfriend coming over a lot and a girlfriend who has moved in. Ethan (Kris Marshall) is the footloose and fancy-free perpetual bachelor who is very charming but finds the proverbial all the fish in the single pond are fast being taken. Watch their different lives intertwine and their moments of friendship, love and infuriation all at once will make for the most humorous experience.

     

    The two new series promise a lot of love in abundance on Romedy NOW.

  • AXN and CBS Studios lock multi-year television content deal

    AXN and CBS Studios lock multi-year television content deal

    MUMBAI: Multi Screen Media’s (MSM) English entertainment channel in India, AXN has announced a multi-year content deal with CBS Studios International. The new deal gives AXN access to all content distributed by CBS, including exclusive rights to air some of the studios’ biggest existing television series, Hawaii Five-0 and CSI: Crime Scene Investigation. The deal will also give AXN the access to all new shows produced by CBS Television Studios.

     

    Commenting on this occasion MSM CEO NP Singh said, “This acquisition marks a memorable milestone in the journey of MSM. It has been our endeavour to create a differentiation for our viewers through product offering and innovations, both through our marketing and content novelties. The CBS deal allows us to more effectively build and deliver a rich library of content to our viewers, thereby strengthening the commitment of MSM to the Indian entertainment market.”

     

    Talking about the deal MSM English cluster head Saurabh Yagnik commented, “This deal with CBS Studios International has only strengthened our long-standing relationship with them. Increasing our brand presence and reach in key markets is a cornerstone of our growth strategy. Now, with the new deal, we are bringing some of the most cutting edge shows from the US. This deal is all set to strengthen the ever expanding bouquet of AXN programming.”

     

    CBS Studios International president of sales Barry Chamberlain added, “We are thrilled to expand our relationship with AXN India and deliver more of our world class programming to audiences across India and the subcontinent. We have an exciting slate of new and returning content that will be right at home on the channel.”

     

    CBS Studios International distributes some of the best long-running shows, like Blue Bloods, Survivor, Elementary, Beauty and the Beast, NCIS, Hawaii Five-0, among others. Hawaii Five-0 won the favourite new TV drama award at the 37th People’s Choice Awards. Last year, Lucy Liu, who stars as Joan Watson in Elementary, won Best Actress at the Teen Choice Awards and the Seoul International Drama Awards. 

     

    The Studio distributes some of the most exciting new series. Extant, starring Academy Award winner Halle Berry and from Amblin Television, is a mystery thriller about an astronaut trying to reconnect with her family when she returns after a year in space.  Her experiences in space lead to events that ultimately change the course of human history. And in Penny Dreadful, some of literature’s most famous characters – including Dr. Frankenstein, Dorian Gray and iconic figures from the novel Dracula, all re-imagined in a whole new light – have become embroiled in Victorian London. The series stars Josh Hartnett, Timothy Dalton and Eva Green.

     

    This year’s line-up has shows including CSI: Cyber, a spin-off of the hit CSI franchise focused on the Cyber Crime Division of the FBI and NCIS: New Orleans, a sequel to the popular NCIS procedural set in the Big Easy. Other new CBS dramas include Madam Secretary, which stars Tea Leoni as the newly appointed secretary of state and Scorpion, which is about an eccentric genius and his team of brilliant misfits who help protect against high-tech threats of the modern age.

  • ‘Captain Phillips’ to premiere on Sony Pix on 27 July

    ‘Captain Phillips’ to premiere on Sony Pix on 27 July

    MUMBAI: Sony PIX, India’s leading English Movie channel, invites you to watch the Indian television premiere of the award winning biographic movie, ‘CAPTAIN PHILLIPS’ on Sunday 27th July 1pm and 9pm only on Sony PIX.

     

    Captain Phillips is an examination of the 2009 hijacking of the U.S. container ship Maersk Alabama by a crew of Somali pirates. When the Alabama’s commanding officer, Captain Richard Phillips (played by two time Academy Award winner Tom Hanks), and his crew spot pirates approaching, they alert the authorities and try to fend them off. But with no security or guns on board, they’re soon overtaken.The head pirate, Muse (played by Barkhad Abdi), takes over the ship and declares himself captain.Phillips and Muse are set on an unstoppable collision course when Muse and his crew target Phillip’s unarmed ship; in the ensuing standoff, 145 miles off the Somali coast, both men will find themselves at the mercy of forces beyond their control. Catch the high seas drama, inspired from real-life events on 27th July at 1pm & 9pm only on Sony PIX.

     

    Tune in to watch the Oscar nominated drama; ‘CAPTAIN PHILLIPS’ on 27th July 1pm and 9pm only on Sony PIX

     

  • Behind every great love is a great story!

    Behind every great love is a great story!

    MUMBAI: Love knows no boundaries – whether it is passion of youth or when showing that it is ageless. Featuring for the first time on Romedy NOW as ‘Romedy of the Month’ will be The Notebook which is a chronicle of romance and togetherness on 26 July 2014 at 9 pm.Starring Ryan Gosling and Rachel Adams, The Notebook is presented by Dove and powered by SMC.

     

    Catch an elderly man, Duke in a modern day home for seniors reading a romantic tale from his notebook to his lady co-housemate suffering from dementia. Go back to the old world charm of the 1940s with a young and passionate farm boy Noah (played Ryan Gosling) falling in love with 17-year-old heiress Allie Hamilton (played by Rachel Adams) at a carnival. There is an idyllic romance, an ancient mansion that Noah dreams of owning, and a social class difference that nips the love affair in the bud.

     

    Noah writes letters to Allie for a year but they are hidden by Allie’s mother and remain unanswered. As the two young lovers feel betrayed by the other, the World War II has Noah joining as a soldier while Allie becomes a nurse. A twist to the tale is when a charming, rich, and handsome soldier Lon Hammond Jr. enters Allie’s life as her fiancé.

     

    Seven years later at her wedding gown trial, memories of love come gushing back as Allie sees a photograph of a now wealthy Noah who has bought the abandoned mansion in hopes of getting Allie back. Allie visits him in Seabrook and the flame of love rekindles. But will Allie sacrifice her love for commitment to Lon and lose true love for the second time or reclaim a love that was always hers? Meanwhile, figure out how their story is connected to Duke and his lady companion to make an eternal love story.

     

    Whether one is lucky in love or just carries the love in one’s heart, fans are invited to share their own love story on Romedy NOW’s twitter page with #RememberWhen hashtag and the story. The sweetest one will be rewarded!

     

    And then with the special ‘What would you Do?’ activity on Facebook fans can tell the path they would have would have chosen if they were in Allie and Noah’s shoes.

  • Movies Now gets ready with a ‘Rush’ of adrenaline

    Movies Now gets ready with a ‘Rush’ of adrenaline

    MUMBAI: Movies Now is treating its viewers to a rush of adrenaline -literally! The channel will soon launch a new drama series aptly titled ‘Rush’ staring Welsh actor Tom Ellis as Dr William Rush.

    Dr Rush is a “medical fixer” hooked onto pills, working from his Mercedes and tending to the cr?me da la creme of Los Angeles on the quiet. Rush is a bad boy with a good heart who has lost his position as an ER doctor after an impulsive decision taken earlier went wrong.

     

    Entertainment Weekly after the telecast of the first episode of the series in the US said, “Rush might be USA’s darkest — and most interesting – show. Rush is the guy you want to call if you’re a famous athlete and your girlfriend needs stitches after you’ve physically abused her, for instance. Or he’s the guy you want to call if you’re a famous movie producer who just broke his penis and you don’t want the paparazzi to catch you on the way to the hospital. Rush makes up his own fees on the spot—and they’re high—and asks for cash payments upfront.”

     

    And USA Networks, the network that airs the show in the US, has this to say on IMDb, the popular movie and television reference portal – “Dr. William Rush is not your average on-call doctor. He’s not attached to any hospital, he’s highly discreet no matter what the ailment as long as the client can pay his cash-only premium and the doctor can party with the best of them. He has no desire to change his life or how he lives it, until an old flame and his conscience begin to stir things up.” USA Networks ‘Rush’ logo currently includes the tagline ‘Lifestyles of LA’.

     

    Rush premiers in India on 7 August at 11:00 pm with a repeat scheduled over the weekend. The maiden season will consist of 10-12 episodes which according to some planners could cost anywhere between Rs 5 lakh to Rs 10 lakh per episode.

     

    Informs Movies Now content head Mansi Shrivastav, “Rush is not an average medical drama. There is a sense of glamour, style and suspense attached to the show. There is a new twist to every episode which will provide our viewers a new perspective”. The channel decided to air it later in India as it needed more time to establish and market it well, considering the fact that it is a new season.

    Since the series had already been broadcast in the US, www.indiantelevision,com queried – Would downloading of the new series by Indian fans be a problem?  Shrivastav avers, “Downloading is a major problem, but it is often more of an access problem as everyone can’t download a new show, but people do share it via their hard disks. And since it is a new season the problems may begin once the viewer starts consuming it and it gains popularity.”

     

    To leverage its viewers who view the 9:00 pm prime time movie and ensure stickiness, Movies Now has decided to air the show during the 11:00 pm slot. The channel believes that once the prime time movie ends, its viewers would continue to watch Rush and not switch to some other channel.

     

    Movies Now marketing head Shantanu Gangane reveals that Rush will be marketed through a three week long marketing plan. “The promotions will run on all of our five channels. We will also have print ads. We also plan to initiate a Rush helpline and an ambulance service to promote the series” he adds.

    The marketing of the show will be focused mainly in the eight metros of Delhi, Mumbai, Kolkata, Pune, Chennai, Bangalore, Hyderabad and Ahmadabad and tier II cities. About the best performing market for Movies Now, Gangane further reveals, “Pune has contributed significantly at the category level which has seen a jump from five or six per cent to 18 per cent. Mumbai and Delhi meanwhile continue to rule the roost alternately. Ahmadabad has seen a dip from four per cent to two per cent.”
     

    In a category where channels are aggressively trying to position themselves differently, Shrivastav says that the channel sees opportunity in commoditisation. “Promotions earlier were seen for ‘Movie of the Month’ but today promos are being created even for the day’s movie. We believe in investing in good content” 

     

    Marathon is a strong property for which there has been a great advertising response, she adds. According to some media planners the advertising plus subscription revenues for the English genre category is around Rs 950 to 1000 crore, of which Rs 450 to 500 crore is the advertising revenue alone of the English genre.

     

    Gangane, while spelling out the channels future plans says, “In three months from now promotions will focus on Hollywood iconography. If it is an IMAX movie we will promote the visual element of it.” Just before the festive period (Diwali and Christmas) the channel plans a revamp during which it will go big on promotions for a better viewing experience for audiences.” The channel is currently in talks with different agencies for the same.

  • Fox Life to go places!

    Fox Life to go places!

    MUMBAI: Fox Traveller which underwent a vibrant makeover to become Fox Life has decided to visit places. Yes, the channel has got a new philosophy and tagline-Go Places!

     

    This was recently revealed by NGC Network India and Fox International channels managing director Keertan Adyanthaya who said that “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next journey with Fox Life, it will only get bigger and better.”

     

    The makeover which took place on 15 June saw a change in the name, logo and also packaging of the channel. The channel catering to the lifestyle segment was originally launched in Italy and now reaches to 73 countries in 19 different languages. In its new form, the channel will host a mix of both US and India produced reality programmes, designed to match its modern target audience.

     

    Adyanthaya made the announcements at a launch party to welcome the new avatar. The event saw many celebrities, among these were Michelin Star Chef Vikas Khanna, designer Rocky S, India’s rock stars Uday Benegal, Indus Creed and Hipnotribe.

     

    Indus Creed lead vocalist Uday Benegal said, “It’s been a great journey with Fox Life and the show Soundtrek. The channel definitely took me on a fun journey and I am certain it will be the same for its viewers.”
     

    Vikas Khanna commented, “My association with Fox Life for the show Twist of Taste has been a great experience. The channel gave me the chance to explore exciting journeys.”

     

    NGC and Fox International Channels vice president marketing and communication Debarpita Banerjee had earlier said, “Being leaders in the category, it was necessary for us to reinvent, in order to grow. Also, this gave us the opportunity to align with the global brand Fox Life.” 

     

    Celebrities like Gul Panag, Rajeev Khandelwal, Purab Kohli, Shibani Dandekar, Kirat Bhattal, Siddhartha Basu, Keith Sequira, Diandra Sores, Sameer Kochchar, Manish Paul, Gaurav Kapoor, Raghu Ram and Rajiv Lakshman were also present at the launch party