ITV

Category: Production House

  • Shemaroo’s Q3 revenue: Adapting to digital and facing legacy trials

    Shemaroo’s Q3 revenue: Adapting to digital and facing legacy trials

    MUMBAI: Shemaroo Entertainment Limited has rolled out its financial results for Q3 FY25 and the nine-month period ending 31 December 2024. Founded by the ever-visionary Raman Maroo in 1962 as a humble book library, Shemaroo has since performed an Indian cinema-style transformation into one of India’s foremost entertainment companies. With a current market valuation of approximately Rs 10,000 crore and a legacy spanning six decades, the company is proof that a great plot (and some brilliant foresight) can weather any twist. Maroo’s genius for spotting trends early—like assembling one of India’s largest content libraries—has cemented Shemaroo’s reputation as a box-office favourite in both traditional and digital media.

    Now, who says legacy brands can’t dance to a new tune?

    In today’s fiercely competitive market, where giants like Netflix, Amazon Prime Video, Sony and Zee vie for consumer attention, Shemaroo’s strategy is anything but passive. The company’s ability to repurpose its extensive Indian cinema and regional film library for streaming platforms, coupled with its focus on regional and niche content, is its secret sauce for staying relevant. Can a legacy brand like Shemaroo thrive in a world dominated by binge-worthy web series and blockbuster originals?

    Let’s dive deeper into the numbers and uncover the plot twists behind the balance sheet.

    Consolidated Performance

    For Q3 FY25, Shemaroo Entertainment reported consolidated revenue from operations at Rs 16,437.42 lakhs. Think of it as a steady performance—better than Rs 15,592.64 lakhs in the previous quarter but just a tad shy of Rs 16,206.08 lakhs in Q3 FY24. Adding Rs 296.45 lakhs in other income, the total income reached Rs 16,733.87 lakhs for the quarter. It’s not quite a standing ovation, but at least the audience has not walked out.

    Now, let’s talk about EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation)—the backstage crew of financial performance. For Q3 FY25, EBITDA stood at Rs 1,539.47 lakhs. Rising operational costs and tight advertising budgets played the villain here, but the show must go on! Meanwhile, Profit After Tax (PAT) took a dramatic dive, with a loss of Rs 3,652.75 lakhs, compared to a profit of Rs 1,228.94 lakhs in Q3 FY24. If this were a movie, we would call it a tragic second act.

    For the nine months ended 31 December 2024, consolidated revenue totalled Rs 48,082.93 lakhs. That’s down from Rs 50,834.08 lakhs in the previous year—not the kind of sequel numbers anyone hopes for. EBITDA came in at Rs 4,210.69 lakhs, while PAT posted a net loss of Rs 10,937.90 lakhs, compared to a loss of Rs 2,041.57 lakhs in FY24. It’s safe to say, the financial script could use a few rewrites.

    Despite these challenges, Shemaroo’s numbers reveal a company determined to stay in the game. With rising operational costs and shifting consumer preferences, the Q3 results underline the importance of resilience and adaptability in today’s cutthroat entertainment landscape. After all, every blockbuster needs a bit of suspense, doesn’t it?

    Standalone Results

    On a standalone basis, Shemaroo’s revenue from operations for Q3 FY25 was Rs 15,542.52 lakhs, edging up from Rs 15,226.01 lakhs in the previous quarter and Rs 14,773.76 lakhs in Q3 FY24. Total income, including Rs 253.41 lakhs from other sources, hit Rs 15,795.93 lakhs for the quarter. While it’s not quite a red-carpet moment, it’s certainly not a straight-to-DVD release either.

    EBITDA for Q3 FY25 clocked in at Rs 1,419.05 lakhs. Operational costs, which soared to Rs 14,792.44 lakhs, weren’t shy about stealing the spotlight. Meanwhile, PAT took a dramatic dive, delivering a loss of Rs 3,739.99 lakhs compared to Rs 2,732.39 lakhs in Q3 FY24. Let’s call this twist in the tale Shemaroo’s “Bollywood tragedy” phase.

    For the nine months ended 31 December 2024, standalone revenue reached Rs 45,506.20 lakhs, falling short of Rs 48,541.42 lakhs reported in the same period last year. Total income tallied up to Rs 46,058.52 lakhs, while EBITDA for the period stood at Rs 4,153.34 lakhs. PAT for the nine months delivered a loss of Rs 8,176.58 lakhs, more than doubling last year’s Rs 4,035.48 lakhs. These numbers suggest Shemaroo’s script might need some serious rewrites to avoid becoming a “box-office bomb.”

    Still, Shemaroo’s knack for juggling its legacy operations with a burgeoning digital portfolio shows promise. After all, every epic needs its moment of redemption—here’s hoping Shemaroo’s next act delivers the blockbuster twist we’ve all been waiting for!

    Shemaroo’s dual focus on traditional media and digital growth has been a defining aspect of its strategy. While revenue from legacy operations faces mounting challenges, the company’s investments in digital platforms are yielding promising results. Shemaroo’s partnerships with OTT players and its direct-to-consumer initiatives are driving audience engagement and revenue growth. The question remains: can Shemaroo go viral in the digital world while keeping its classic charm?

    The digital segment has shown significant traction, with increasing subscriber counts and higher engagement metrics. However, the competition in the OTT space is fierce, with new entrants vying for market share. Will Shemaroo’s robust content library and its reputation for delivering quality entertainment be enough to sustain long-term growth? Or will the digital world prove to be a tougher audience than expected?

    Shemaroo has long been a pioneer in India’s entertainment sector, leveraging its extensive content library to cater to diverse audience preferences. The company’s innovative marketing initiatives, such as regional-language content expansions and festival-centric campaigns, have strengthened its brand equity. However, the slight decline in revenue indicates that the path forward will require even greater innovation to compete in a market increasingly dominated by digital platforms.

    Can Shemaroo continue to build on its legacy while charting a new course in the digital age? The coming quarters will reveal whether this stalwart of Indian entertainment can transform challenges into opportunities and emerge stronger in a competitive landscape. For now, Shemaroo is writing its next chapter—and it promises to be an interesting read.

    After all, even legends need to adapt—no one wants to be a rerun.

  • Prasar Bharati’s bold OTT leap with Adhikari Brothers

    Prasar Bharati’s bold OTT leap with Adhikari Brothers

    MUMBAI: Have you ever wondered what happens when two iconic Indian media powerhouses join forces? The answer is an unprecedented expansion of content horizons, blending tradition with innovation.

    Prasar Bharati, India’s revered public broadcaster, has unveiled a landmark strategic alliance with Sri Adhikari Brothers Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape. This partnership aims to bring premium and diverse content from Sri Adhikari Brothers to Prasar Bharati’s Waves OTT platform and linear television channels, ensuring something for every viewer.

    This collaboration symbolises a reunion of historic allies, rooted in shared values and a deep commitment to quality entertainment. Under the agreement, Mastiii, Dabangg, and Maiboli, Sri Adhikari Brothers’ popular channels, will now be accessible on Waves, enriching its library with vibrant, family-friendly, and youth-centric programming.

    Sri Adhikari Brothers Network chairman emeritus, Markand Adhikari reminisced, “Gautam (my brother) and I started our career with Doordarshan, and whatever Adhikari Brothers is today is because of the massive reach of Doordarshan. We feel like it’s a homecoming, and I am confident that, once again, we will provide quality entertainment for our audiences. We are proud of our legacy with Doordarshan.”

    The partnership extends beyond content distribution, focusing on co-developing fresh, innovative programming to cater to contemporary audiences. With an eye on culturally rich and socially relevant content, this alliance aims to bridge generational gaps while embracing digital advancements.

    What does this mean for viewers? Waves will become the go-to destination for diverse entertainment, boasting the best of regional hits, family dramas, and youth-focused shows. The inclusion of Mastiii, Dabangg, and Maiboli strengthens the platform’s appeal, making it a versatile hub for modern-day audiences.

    Sri Adhikari Brothers MD Kailasnath Adhikari expressed his excitement, “I have grown up watching Doordarshan and I call it my home. We are filled with nothing but pride and will always put our best foot forward to carry on this association for times to come.”

    What’s next?

    This collaboration is more than a content-sharing deal—it is a step forward in enriching India’s entertainment ecosystem. By blending Prasar Bharati’s 50+ years of broadcast legacy with Sri Adhikari Brothers’ modern approach, this alliance signals a promising era for both traditional and digital platforms.

    Is this the beginning of a broader trend in Indian media partnerships? Only time will tell.

  • Annapurna Studios launches India’s first Dolby Vision facility on its fiftieth anniversary

    Annapurna Studios launches India’s first Dolby Vision facility on its fiftieth anniversary

    MUMBAI:  Celebrating 50 years of cinematic excellence, Annapurna Studios has introduced India’s first Dolby Vision grading and mastering facility for Dolby Cinema and Home. The state-of-the-art facility, located within its post-production department, is poised to revolutionise visual storytelling by offering cutting-edge technology for filmmakers.

    The  launch event on 9  January was graced by legendary filmmaker S.S. Rajamouli, who inaugurated the advanced addition to the iconic studio.

     

    SS Rajamouli

    Speaking on the occasion, Rajamouli, whose Academy award-winning RRR was the first Indian film released in Dolby Cinema, commended Annapurna Studios for its steadfast commitment to innovation and for setting new benchmarks in the Indian entertainment industry. Said he: “During the time of RRR, when we wanted to grade the film in Dolby Vision, we had to travel to Germany. It was disheartening not to experience my film in Dolby Vision in my own country. But today, I’m thrilled to see a Dolby Vision grading facility at Annapurna Studios. Watching a film in Dolby Vision is an entirely different experience—the crystal-clear clarity and enhanced nuances elevate storytelling. I can’t wait for audiences to experience it!”

    Film star Akkineni  Nagarjuna who is vice-chairman Annapurna Studios was also present on the occasion. He said: “”From pioneering virtual production to housing India’s first Dolby-certified postproduction facility, our goal has always been to put Indian films on the map. This collaboration with Dolby reaffirms our legacy of embracing change and innovation. This facility underscores our dedication to advancing the creative process and providing filmmakers with tools that deliver unparalleled quality and immersive experiences for audiences.”

    Annapurna Studios executive director, Supriya Yarlagadda noted the transformative potential of the new facility, “With this Dolby-certified facility, we are redefining how films are created and experienced. Our goal is to empower filmmakers to tell their stories with unparalleled precision and impact.”

    Established in 1975 by Nagarjuna’s father,  Akkineni Nageswara Rao, Annapurna Studios has been a cornerstone of Indian cinema, especially for those emerging from the south of India.  Spanning 22 acres in the heart of Hyderabad, the studio offers an end-to-end filmmaking ecosystem where creators can turn their scripts into finished films. Over the decades, the studio has continually evolved to meet the growing needs of the film industry, cementing its reputation as a hub of creativity and innovation.

    Akkineni NagarjunaThe launch event

    The post-production  facility is led by the chief technology officer CV Rao, who has been with Annapurna Studios for nearly 14 years now. “It’s a proud moment for us,” he said, a grin on his ever smiling face as he looked at the guests who had come to the inauguration.

    The Dolby Vision grading and mastering facility is the result of a partnership with Dolby Laboratories, renowned for its ground breaking advancements in audio and visual technology.

    The team at Annapurna has been gradually exposing the addition  to different technical craftsmen involved in the post-production process. On 10 January, colorists were explained – through a master class  – the workflow  involved in  working on the Dolby Vision grading and mastering facility for Dolby Cinema and Home 

  • Prime Focus spawns another offshoot DNEG Creative

    Prime Focus spawns another offshoot DNEG Creative

    MUMBAI: The Prime Focus Ltd (PFL)  empire is expanding. The company informed the Bombay stock exchange on 8 January that its subsidiary  Prime Focus Motion Pictures Ltd (PF Motion) has incorporated a new wholly owned subsidiary under itself on 7 January bearing the name DNEG Creative Private Ltd (DNEG).

    It  further stated that DNEG Creative will be  a subsidiary company under PFL  but an indirect one.

    It has a share capital of Rs 100,000 and its main areas of business will be post-production activities of video production and of motion pictures.
     

  • Red Lorry Film Festival announces esteemed jury for 2025 Competition Segment

    Red Lorry Film Festival announces esteemed jury for 2025 Competition Segment

    MUMBAI: The spotlight is set, the reels are ready, and the magic of cinema is about to unfold once again.

    The Red Lorry Film Festival, India’s premier international celebration of storytelling, makes a grand return in 2025, promising a cinematic extravaganza like no other.

    With its second edition slated for 21–23 March 2025, the festival unveils a stellar jury panel for its Competition Segment, poised to evaluate the finest films of 2024. Adding to its allure, the festival ventures beyond Mumbai this year, introducing Red Lorry Film Festival: Parallel Verse in the vibrant city of Hyderabad, weaving together a dual-city saga of cinematic brilliance.

    This year’s festival promises an immersive celebration of global cinema, featuring over 120 films spanning diverse languages, genres, and cultures. The newly introduced Competition Segment highlights exceptional talent across two categories:

    1    The Front Runners (Best Film): Recognising outstanding storytelling and technical excellence.

    2    Fresh Frames (Best Debut Film): Celebrating bold narratives from first-time filmmakers.

    Submissions for both categories remain open until 14 January 2025, offering filmmakers a chance to showcase their creativity on a global stage.

    The 2025 jury panel brings together an eclectic mix of luminaries celebrated for their contributions to storytelling and artistic innovation:

    1    Acclaimed filmmaker behind Udaan and Lootera, Vikramaditya Motwane expressed his excitement: “Cinema is a universal language and I am truly excited to celebrate its transformative power at Red Lorry Film Festival 2025. Festivals like these provide a platform for innovative voices and stories that push the limits of creativity and it’s an honour to be part of a space that celebrates and nurtures such bold, transformative storytelling.”

    2    Writer-director of Berlin and Jubilee, Atul Sabharwal highlighted, “Cinema is a mirror to society, capturing its complexities, dreams and unspoken truths. Red Lorry Film Festival stands as a beacon of innovation in cinema, celebrating bold storytelling and emerging talent that challenges perspectives and sparks meaningful conversations. I look forward to celebrating and amplifying voices that are redefining storytelling on the global stage and to witnessing the impact of stories that resonate deeply with audiences worldwide.”

    3    Journalist and author, Kaveree Bamzai added, “This festival is a celebration of stories that connect us all, transcending boundaries and bringing us closer through shared experiences and emotions. In a world that is increasingly complex, I am thrilled to explore narratives that not only reflect its multifaceted beauty but also challenge us to think deeper, empathise more and celebrate the richness of human expression. Festivals like these remind us of the power of storytelling – to inform, inspire and transform – and I am honoured to be a part of this vibrant exchange of ideas and perspectives.”

    4    PVR-Inox Cinemas executive director, Sanjeev Kumar Bijli shared, “At PVR Inox, we have always strived to push the boundaries of storytelling and offer audiences an unparalleled cinematic experience. Red Lorry Film Festival perfectly aligns with our vision by celebrating creativity, diverse narratives and the transformative power of films. I am delighted to be part of a platform that not only showcases exceptional talent but also nurtures innovation and inclusivity in cinema.”

    5    Kathak dancer and actor, Prachee Shah Paandya said, “Cinema, much like dance, is a powerful expression of life – both are art forms that transcend words, evoke deep emotions and bring stories to life in a way that resonates universally. I am truly honoured to be part of a festival that fosters and celebrates emerging voices in filmmaking, providing a platform for fresh talent to shine and contribute to the ever-evolving narrative of cinema. As someone who has had the privilege of representing India’s cultural heritage globally through dance and storytelling, I deeply value initiatives like this that champion creativity, diversity and the limitless possibilities of artistic expression.”

    6    Award-winning filmmaker of Bareilly Ki Barfi and Panga, Ashwiny Iyer Tiwari remarked, “Storytelling is the soul of human connection and cinema is one of its most powerful medium. I am honoured to be part of the Red Lorry Film Festival that celebrates the art of movie making and provides a platform for new and emerging voices to share their unique narratives. As a filmmaker, I believe in the power of stories to inspire, evoke change and bring us closer to our roots. Film Festivals like these not only encourage unique voices but also nurture and give an equal platform to the next generation of storytellers, ensuring that the magic of cinema continues to thrive and evolve from India to the world.”

    7    BookMyShow founder & CEO, Ashish Hemrajani joined as an honorary juror, stating, “At BookMyShow, we love storytellers, recognising the ability to inspire, connect and question the status quo. Red Lorry Film Festival perfectly embodies this ethos – serving as a platform that celebrates cinematic excellence and also lends a voice to what’s pushing the boundaries of creativity. As an Honorary Juror, I am humbled and excited to witness first-hand the exceptional talent that emerges via this discovery. This festival is a testament to the potential of cinema to ignite imagination and hopefully leave a lasting impact on the world.”

    Led by BookMyShow COO – cinemas, Ashish Saksena, the festival is more than a cinematic showcase; it is a platform for fostering creative talent and celebrating storytelling’s transformative impact. Saksena shared, “We are thrilled to have such an exceptional panel of jurors, each bringing a unique perspective and deep understanding of storytelling. Their expertise and passion for cinema will undoubtedly enrich the festival and set the stage for discovering groundbreaking talent. The Red Lorry Film Festival is not just a celebration of films; it’s a platform that champions diverse voices, nurtures creativity and showcases the transformative power of storytelling. Audiences can look forward to an extraordinary experience that pushes the boundaries of cinematic innovation and inspires meaningful conversations.”

    Cinephiles can secure their festival passes exclusively on BookMyShow, starting at Rs 750. With a lineup that includes cultural performances, food zones, and tech showcases, the event promises an unforgettable cinematic journey.

    Key highlights of Red Lorry Film Festival 2025

    1    Competition Segment: Celebrating exceptional films in two categories.
    2    Music Concert: Featuring a top artist on Valentine’s Day.
    3    Global Cinema: Over 120 titles across languages and genres.
    4    Immersive Experiences: Cultural performances, travel competitions, and more

    For filmmakers and cinema lovers, true triumph lies not just in box-office millions but in the art of storytelling being seen, celebrated, and revered. This festival is your stage to shine, your story’s moment to connect with a global audience, and your chance to be part of a legacy of cinematic brilliance.

    Don’t let this opportunity pass – submit your films, secure your tickets, and step into the spotlight of recognition.

    The world is ready to applaud your story; all it takes is your first act.

    https://in.bookmyshow.com/events/red-lorry-film-festival/ET00418784

  • Production house Bodhi Tree Multimedia seeks to raise funds

    Production house Bodhi Tree Multimedia seeks to raise funds

    MUMBAI: The Mautik Tolia-Sukesh Motwani-promoted Bodhi Tree Multimedia has a fund raise on its horizon. On 2 January 2025, the rights issue committee of the company approved the draft letter of offer to raise funds through the issue of equity shares of Rs 1 each. The shares are to be issued to eligible shareholders on a rights basis and the total raise will be within Rs 49 crore. The premium on the Rs 1 share will be decided at a later date. 

    Bodhi Tree informed the Bombay stock exchange about its intentions on 2 January. 

    The film and TV production house also said that it would submit the draft letter of offer to the National stock exchange as well as the Bombay stock exchange  seeking their in-principle approval for the rights issue. 

    Bodhi Tree’s production portfolio includes: Class, the Gone Game, Gunaah, Main Hoon Aparjita, Poornima, and The Interns.  The company has produced more than 40 shows for 10 broadcasters and platforms in five languages totaling almost 3,000 hours of content. 

  • Bhojpuri beats, big screens, and bigger dreams

    Bhojpuri beats, big screens, and bigger dreams

    MUMBAI: If Bhojpuri item songs are the life of every desi party, why stop at the dance floor?

    The same language that fuels our inebriated bhangra sessions now takes a glamorous leap to the silver screen.

    Filamchi Bhojpuri, the beloved channel that keeps Bhojpuri cinema lovers hooked, is all set to make its debut in film production with Saas Kamaal Bahu Dhamaal. Starring none other than the reigning queen of Bhojpuri cinema, Amrapali Dubey, this blockbuster-in-waiting promises drama, dhamaal, and that irresistible Bhojpuri masala.

    Mark your calendars for 21 December 2024, 5 pm, because the magic unfolds exclusively on Filamchi Bhojpuri!

    The star-studded cast includes Vidya Singh, Manoj Bhattacharya, Lado Madhesia, Jay Yadav, and Jyoti Mishra, all delivering stellar performances. Blending humour and drama, the movie explores familial relationships while offering an entertaining and thought-provoking narrative.

    Speaking about the project, Dubey shared, “Saas Kamaal Bahu Dhamaal is an engaging narrative that delves into the intricacies of familial relationships while blending humour and drama. It’s a story that entertains and educates, offering viewers an emotional and thought-provoking experience.”

    IN10 Media Network MD, Aditya Pittie emphasised Filamchi Bhojpuri’s commitment to its audience, “Filamchi has always been dedicated to celebrating Bhojpuri cinema and its cultural vibrancy. With this step into original film production, we aim to deepen our connection with our audience in Bihar, Jharkhand, and beyond. Our first production, Saas Kamaal Bahu Dhamaal, underscores our commitment to delivering high-quality, relatable, and impactful storytelling. This is just the beginning, as we plan to bring many more such stories to life that resonate with our viewers.”

    With its engaging screenplay, memorable music, and outstanding performances, Saas Kamaal Bahu Dhamaal promises to redefine Bhojpuri cinema, making it a perfect choice for family viewing. The film blends comedy, drama, and heartfelt moments, ensuring a delightful and resonant experience for its audience.

     

  • Hindi Diwali blockbusters propel November box office to Rs 914 crore

    Hindi Diwali blockbusters propel November box office to Rs 914 crore

    MUMBAI: Diwali brought more than just lights and festivities this year—it ignited the Indian box office with a dazzling display of cinematic magic.

    According to Ormax Media’s The India Box Office Report: November 2024 the month turned into a blockbuster bonanza, with the box office cash registers ringing up a jaw-dropping Rs 914 crore in gross collections. In a nation where movies are worshipped and stars are idolised, two powerhouse releases—”Bhool Bhulaiyaa 3” and “Singham Again”—emerged as the true torchbearers of unity and entertainment, raking in Rs 664 crore and capturing a whopping 73 per cent of the month’s collections.

    Despite a year marked by a 4 per cent dip compared to 2023, the silver screen proved its resilience, delivering joy, drama, and record-breaking numbers like never before. The numbers don’t just speak—they roar!

    The Hindi film industry delivered a commanding performance in November. “Bhool Bhulaiyaa 3” emerged as the highest-grossing film of the month, amassing Rs 15 crore more than “Singham Again”. Both films now rank among the year’s top Hindi theatrical releases, trailing only “Stree 2” in total collections.

    While “Bhool Bhulaiyaa 3” capitalised on nostalgia and engaging storytelling, “Singham Again” thrived on its action-packed narrative and star power. Together, they bolstered Hindi cinema’s contribution to the cumulative box office for January to November 2024, which stands at Rs 9,862 crore.

    In contrast, non-Hindi films struggled to make a significant impact. The Tamil film “Kanguva”, despite a promising start, faltered due to poor audience reception, barely crossing the Rs 50 crore mark. Hollywood, regional Indian films, and dubbed releases collectively failed to breach the Rs 100 crore benchmark for November.

    Hindi’s market share climbed to 38 per cent  in 2024 from 34 per cent  earlier this year, signaling a recovery. However, it remains below the 44 per cent  dominance recorded in 2023, highlighting room for growth. With “Bhool Bhulaiyaa 3” & “Singham Again” being the latest additions, “Kalki 2898 AD” saw 45 per cent of its box office collection coming from its hindi version, further underscoring the language’s significant contribution to the year’s cinematic landscape.

    The cumulative gross box office collections for 2024 have already surpassed the Rs 10,000 crore threshold, thanks to the enduring appeal of major releases like “Pushpa 2: The Rule”. Industry insiders are optimistic about December’s high-profile films, including “Baby John” (Hindi) and “Mufasa: The Lion King” (Hollywood). With the right audience response, 2024 could challenge the record Rs 12,226 crore gross achieved in 2023.

    The industry’s resilience amidst a 4 per cent  decline is commendable, yet the reliance on a handful of blockbusters underscores vulnerabilities in market diversification. For regional and non-Hindi films, capturing broader audience segments will be crucial.

    As December’s releases roll in, the Indian box office’s final figures for 2024 remain a subject of keen anticipation. The industry’s ability to adapt and innovate will determine whether it can reclaim the highs of previous years or chart new territory in its post-pandemic resurgence.

    Key takeaways:

    1. “Bhool Bhulaiyaa 3” leads November 2024 with record-breaking collections.
    2. Hindi films dominate, contributing 73 per cent of monthly revenue.
    3. Regional and Hollywood films underperform, highlighting disparities.
    4. The annual box office’s success hinges on December’s releases.

    (The main picture for this story was generated usingfreepic ai image generator.. No copyright infringement is intended)

  • Zee5 elevates Shresth Gupta to VP – marketing (SVOD)

    Zee5 elevates Shresth Gupta to VP – marketing (SVOD)

    MUMBAI: In the fast-paced world of digital streaming, standing still is not an option. Just as an outdated gadget or a long-overdue promotion begs for an upgrade, so too does the leadership that steers innovation.

    Zee5, India’s leading homegrown video streaming platform, has announced a major upgrade of its own, elevating Shresth Gupta as VP – marketing (SVOD) for India and global markets. This dynamic move underscores Zee5’s relentless drive to dominate the subscription video-on-demand (SVOD) space, sparking excitement and anticipation as the platform sets its sights on conquering new horizons and captivating audiences worldwide.

    In his new role, Gupta will spearhead the launch and promotion of original series and movies in Hindi, Bengali, and Marathi, aiming to drive subscription growth through impactful campaigns tailored for diverse audiences. Gupta joined Zee5 in August 2020 and has been instrumental in the platform’s success, orchestrating standout campaigns for popular titles such as “Taj: Divided by Blood”, “Sirf Ek Bandaa Kaafi Hai”, and “Gyaarah Gyaarah”.

    With over 15 years of experience in strategic planning and brand building, Gupta has held leadership positions at Sun TV Network, Zee Entertainment Enterprises, and Reliance Broadcast Network. He successfully launched impactful initiatives, including introducing Sun Bangla to eastern markets and overseeing the launch of premium channels like Zindagi and &Prive HD.

    Recognised for his expertise in digital marketing, storytelling, and consumer insights, Gupta has consistently delivered campaigns that resonate deeply with audiences.

    His educational credentials include a post graduate diploma in communications from MICA and a bachelor’s degree in engineering from Rajasthan University.

    This move underscores Zee5’s commitment to innovation in marketing and delivering exceptional value to its growing SVOD subscriber base.