Category: Television

  • Rainmatter fuels Sisters in Sweat’s mission to get women sweating & winning

    Rainmatter fuels Sisters in Sweat’s mission to get women sweating & winning

    MUMBAI: When finance flexes its muscles, fitness wins big! Zerodha-backed Rainmatter has pumped fresh energy into India’s largest women’s sports and wellness community, Sisters in Sweat (SIS) giving it the boost it needs to sprint ahead.

    Founded in 2017 by fitness guru Swetha Subbiah and ex-Tottenham and Fulham Ladies footballer Tanvie Hans, SIS has already rallied over 10,000 women across Bengaluru, Mumbai, and Delhi-NCR, proving that breaking a sweat is the best way to break barriers.

    With this investment, SIS is gearing up for a rapid expansion, aiming to take its mission to 10 cities by 2026. The goal? To create safe, inclusive spaces where women can embrace sports, fitness, and wellness without hesitation. And that’s not all—SIS is set to roll out exclusive intellectual properties (IPs), large-scale events, and tailored wellness sessions, ensuring its growing community stays active, engaged, and thriving.

    Zerodha director Seema Patil highlighted the transformative power of sports for women, stating, “Sports and fitness equip women with crucial leadership skills—confidence, teamwork, and empathy. We’ve already partnered with SIS to bring fitness classes to our female employees in Bangalore, and it’s inspiring to see more women prioritising their well-being while fostering a strong community.”

    Hans, reflecting on the journey from a small kickabout to a nationwide movement, shared, “What started with just 15 women playing football has become a full-fledged movement. We are incredibly grateful to Rainmatter and Meraki for believing in our vision and enabling this next phase of growth.”

    The investment also sets the stage for the launch of The Sistra Project, an incubator designed to uplift one million women from marginalised communities over the next three years.

    By leveraging sports and wellness as a tool for empowerment, SIS and Rainmatter are ensuring that women—regardless of background—have the opportunity to build strength, resilience, and self-confidence.

  • Suveen Sinha takes the helm as editor of Forbes India

    Suveen Sinha takes the helm as editor of Forbes India

    MUMBAI: Big moves are happening in the world of business journalism. Forbes India has announced the appointment of Suveen Sinha as its new editor, entrusting him with the task of elevating the platform’s editorial prowess, sharpening its storytelling, and expanding its influence across platforms. Expect sharper insights, compelling narratives, and a fresh take on what makes businesses tick.

    A seasoned journalist, author, and strategic thinker, Sinha brings more than three decades of experience spanning top-tier newsrooms, global organisations, and entrepreneurial ventures. Having mastered the art of decoding business, finance, and policy, he has worked with international entities such as the International Finance Corp. and the United Nations, alongside a successful stint at Business Standard as chief content editor.

    His media career is nothing short of a deep dive into thought leadership—one that has allowed him to transition seamlessly between hardcore journalism and strategic communication. His editorial leadership will be instrumental in strengthening Forbes India’s distinctive voice, ensuring that the brand remains at the forefront of engaging, insightful, and thought-provoking journalism.

    Beyond the newsroom, Suveen is an accomplished author with three non-fiction books to his name. His most recent work, “Karma’s Child” released in November last year, explores the cinematic journey of director Subhash Ghai. A storyteller at heart, he understands the delicate balance between data-driven analysis and the art of crafting narratives that resonate.

    With Suveen Sinha at the helm, Forbes India is set for a new chapter of editorial excellence, blending investigative depth with engaging, innovative formats. 

  • Sai Pallavi and Naga Chaitanya set to light up Sa Re Ga Ma Pa finale

    Sai Pallavi and Naga Chaitanya set to light up Sa Re Ga Ma Pa finale

    MUMBAI: The grand finale of Sa Re Ga Ma Pa – The Next Singing Youth Icon is set to dazzle on 9 February at 6 pm on Zee Telugu. The night promises top-tier performances and star-studded appearances.

    Sai Pallavi and Naga Chaitanya will take center stage, joined by producer Allu Aravind, actress Radha, actor Vishwak Sen, and singer Mangli. Fiction stars Nisarga Gowda, Preethi Sharma, Abhinav, Sangeetha, Prudhvi, and Sai Kiran will also be present.

    The six finalists — Satvik, Meghana, Vaishnavi, Mohan, Abhigna, and Manasa — will compete for the Rs 10 lakh cash prize. Mentored by Revanth, Ramya Behara, and Anudeep Dev, the contestants represent Village Vocals, City Classics, and Metro Melodies.

    Judging the competition are industry icons Koti, SP Shailaja, and Kasarla Shyam, evaluating talent on versatility and stage presence.

    Hosted by Sreemukhi, the finale promises intense competition and breathtaking musical moments. Will your favorite contestant win? 

  • Espn & NBA announce 2025 Ruffles® All-Star Celebrity Game roster

    Espn & NBA announce 2025 Ruffles® All-Star Celebrity Game roster

    MUMBAI: No Valentine’s day plans? No problem. ESPN has your entertainment sorted.

    The 2025 Ruffles® NBA All-Star Celebrity Game is set to bring an electrifying mix of sports and entertainment to Oakland Arena on Friday, 14 February, at 7 p.m. ET, airing exclusively on ESPN, ESPN+, and Disney+. Whether you’re a die-hard basketball fan or just here for the celebrity chaos, this showdown promises to be the perfect distraction from heart-shaped chocolates and overpriced prix-fixe dinners.

    The lineup includes Indian rap star AP Dhillon, Grammy-nominated musicians, Olympic athletes, and actors. Dhillon, known for blending Punjabi music with hip-hop and pop, joins Team Rice, led by Hall of Famer Jerry Rice and influencer Khaby Lame.

    The roster features comedians, musicians, and athletes, including Druski, Noah Kahan, Shaboozey, Terrell Owens, Chris Brickley, Masai Russell, Shelby McEwen, Mickey Guyton, Rome Flynn, Matt Barnes, Danny Ramirez, Bayley, Oliver Stark, Pablo Schreiber, and Tucker Halpern. Kai Cenat, Dylan Wang, Baron Davis, and Walker Hayes return for another game. WNBA stars Allisha Gray and Kayla Thornton will also join opposing teams.

    The coaching lineup features an exciting mix of music, sports, and digital media icons. Leading the charge is 2 Chainz, the multiplatinum recording artist known for his charisma on and off the court. He is joined by NFL Hall of Famer Jerry Rice, whose legendary presence brings a winning mindset to the game. Barry Bonds, the MLB All-Time Home Run King, adds a competitive edge, while globally renowned social media influencer Khaby Lame brings his signature style to the coaching bench.

    Host Cassidy Hubbarth returns for MVP presentations and exclusive interviews. Mark Jones, Richard Jefferson, and Stephanie White will provide commentary.

    The event kicks off with the Ruffles NBA All-Star Celebrity Game Green Carpet, presented by Wingstop, with exclusive coverage on NBA and Espn social media. Fans can also enjoy the Ruffles® 4-Point Ridgeline and Ruffles® Crunch Time.

  • Another Simple Favor to open 2025 SXSW Film & TV Festival

    Another Simple Favor to open 2025 SXSW Film & TV Festival

    MUMBAI: Buckle up for a cocktail of chaos, couture, and crime! The highly anticipated Amazon MGM Studios feature, Another Simple Favor, is set to make its world premiere as the opening night film of the 2025 SXSW Film & TV Festival. Directed by Paul Feig, this stylishly twisted sequel to 2018’s hit A Simple Favor will dazzle audiences on 7 March at the Paramount Theatre, before pulling off its grand heist on Prime Video on 1 May.

    Amazon MGM Studios head Jennifer Salke shared her excitement, “Paul Feig has once again delivered the perfect blend of mystery, wit, and unexpected twists in the highly anticipated Another Simple Favor. The cast, led by the extraordinarily talented Blake Lively and Anna Kendrick, brings life to a script that propels the sequel to new heights. We are beyond grateful for our collaborations with Paul, Blake, Anna, and the entire cast and filmmaking team. We could not be more excited to share the next chapter of this saga with the always enthusiastic SXSW audience and ultimately with our Prime Video customers around the world.”

    Feig, who previously debuted Bridesmaids and Spy at SXSW, expressed his joy at returning to the festival, “I couldn’t be more thrilled to be back at my favorite festival in the world where we successfully launched Bridesmaids and Spy, and I cannot begin to say how honored I am to have our film opening it all. I’ve avoided making sequels to any of my films, but these characters were just too much fun not to revisit. So, to be able to have Anna, Blake, Henry, Andrew, Michele, Elizabeth, Alex, and myself watch our film with the great SXSW audience is a bucket list event I’ll be able to check off March 7th—and move playing drums for Dwight Yoakam’s band up to the top slot.”

    The dynamic duo is back! Stephanie Smothers (Anna Kendrick) and Emily Nelson (Blake Lively) reunite on the stunning island of Capri, Italy, for Emily’s extravagant wedding to a wealthy Italian businessman. But this is no ordinary nuptial affair—because when Emily’s involved, murder and betrayal are always on the guest list. With twists and turns sharper than the winding roads of Capri, the sequel promises to keep audiences guessing until the very last frame.

    As the mystery unfolds, expect glamour, deception, and unexpected alliances—all wrapped up in Feig’s signature stylish direction and razor-sharp humour.

  • Why OTT only is proving to be a boon for SonyLiv’s Shark Tank S04

    Why OTT only is proving to be a boon for SonyLiv’s Shark Tank S04

    MUMBAI: There’s been some sort of negative noise around Sony Pictures Network India’s decision to stream Shark Tank India only on SonyLiv and take it off television completely Some chatter on the internet has it that the program had a reach of 700 million in its previous season. (700 million wow!; Sony you should have charged your clients a helluva lot more).

    Taking it off television has meant a loss of eyeballs for advertisers who are paying more, is what the doomsayers are alleging. And in the process a loss of sales for some who are coming on the show pitching the sharks for investment. As well as for sponsors and advertisers on the show. 

    Great arguments! The rebuttal is that not even the IPL gets 700 million eyeballs over an entire season; and that’s for India’s favourite past time – cricket. Then a recently-concluded much bigger show Bigg Boss  (to which Shark Tank can be compared even after stretching one’s  imagination  to breaking point)   managed just 200-odd million eyeballs over an entire season. That too after showcasing round-the-clock-behind-the-scenes action in the Big  Boss house. 

    Sony Entertainment TV, would be around 35 million subs or homes for the whole channel. Which basically with average 4 viewers per home, the reach would be 140 million. Shark Tank may get about about 20 per cent of all these viewers on TV giving us approximately 28  million viewers. 

    So this 700 million TV viewer is not just an exaggeration, but a massive overestimation.

    With 33 million subs  (each sub will have at least two or three  viewers) – B2c and B2B2C (telco bundling) and the free content window (AVOD); most of the TV viewers have now shifted to OTT. Thus, SonyLiv is now on course to hit close to 100 million viewers for Season 4 of the show. 

    Now is it a right decision to have a SonyLiv exclusive?

    SonyLiv also had the following figures made public for season four.  

    “SonyLiv’s  Shark Tank India 4 has redefined the entertainment landscape, breaking records since its exclusive OTT launch on 6 January 2025. The season has seen a remarkable 40 per cent  surge in connected TV (CTV) viewership and 22 per cent more users tuning in to watch as compared to the previous season. Additionally, the platform has witnessed a 27 per cent increase in engagement as compared to season 3, indicating how bold pitches, unique ideas, and innovation have captivated millions of viewers.

     One of the standout successes of this season has been the incredible 100 per cent user growth in 42 Tier 2 markets, demonstrating the show’s deep connection with aspiring entrepreneurs and viewers from small towns, creating significant impact. The platforms’ exclusive streaming model has proven to be a game-changer, amplifying the reach and engagement of the show across the nation. Shark Tank India 4 continues to inspire, empower, and elevate entrepreneurs, bringing groundbreaking business ideas to the forefront.”
     

  • Bigg Boss Season 18 shatters records with 205+ million viewers across TV & digital

    Bigg Boss Season 18 shatters records with 205+ million viewers across TV & digital

    MUMBAI: Another season of drama, strategy, and nail-biting eliminations has come to a close, and Bigg Boss Season 18 has done it again—breaking records, dominating screens, and keeping millions glued to their couches. The reality TV juggernaut raked in a mind-blowing 205+ million viewersh  across TV and JioCinema, with a total of 112 billion viewing minutes (yes, you read that right!). And if that wasn’t enough, social media went into overdrive, racking up 5.6 billion views across platforms, with 2.9 billion views on JioCinema alone. Now, that’s what you call a blockbuster

    JioStar head of revenue – entertainment & international, Ajit Varghese summed it up perfectly, “Year after year, Bigg Boss continues to redefine entertainment, offering brands the ultimate platform to forge deep audience connections. The response to this season has been phenomenal, and we’re excited to push the boundaries even further.”

    Bigg Boss, the crown jewel of JioStar’s entertainment empire, continues to strike gold with its regional editions in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali. With each passing season, the show mirrors society’s evolving dynamics, proving that nothing beats the thrill of watching strangers fight, form alliances, and occasionally (just occasionally) find friendship.

    This year, Bigg Boss Jaante Hain took unpredictability to the next level, with the all-seeing Bigg Boss predicting contestants’ futures. The “Time Ka Tandav” theme was a masterstroke, amplifying the mind games, shock twists, and pulse-racing moments that had fans hooked. Who knew reality TV could be this deliciously dramatic?

    When you pull in numbers like these, it’s no surprise that brands are lining up to be part of the magic. Season 18 had the backing of some of the biggest names, including co-powered partners Belavita, Vaseline, and Parle Hide & Seek, and special sponsors like Ching’s Schezwan Chutney and Berger Paints.

    The sponsorship lineup also featured beauty partner Blue Heaven, hygiene partner Harpic, and home decor partner My Trident, alongside Go Cheese, Macho Sporto, Good Knight, and Galaxy Chocolate as associate sponsors. On the digital front, major players like Vimal, Housing.com, Oppo, LG Hot and Cold AC, and Rapido Cabs amplified the show’s reach, with First Games, Manyavar, Manforce, Kellogg’s Muesli, Roff, Streax, and Swiss Beauty adding to the mix.

    Love it or hate it, you just can’t ignore it. Bigg Boss 18 was an unstoppable force across YouTube, Meta, and X, fueling heated debates, meme storms, and endless discussions. Whether it was contestants’ fiery showdowns, jaw-dropping twists, or unexpected evictions, social media lived and breathed every moment.

    With record-breaking numbers, insane engagement, and a growing fanbase, Bigg Boss has once again proved why it remains India’s most-loved reality show. And if Season 18 was this explosive, we can only imagine what’s in store for next year. Buckle up, because the drama is far from over!

  • Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Vivek Mohan Sharma appointed business head of youth, music, and English cluster at Jio Star

    Mumbai: Jio Star has appointed Vivek Mohan Sharma as business head of its youth, music, and English cluster, following the departure of Anshul Ailawadi. The announcement was made through an internal communication by the company.

    Sharma, who joined Viacom18 in 2021, brings nearly two decades of experience spanning media, telecom, and banking sectors. He has led cross-functional teams in revenue generation, marketing, and content creation. At Viacom18, he built the network sales branded content team from scratch, delivering notable campaigns such as Cricket Ka Ticket, Royal Stag Boom Box, and Imperial Blue.

    Ailawadi, who spent 11 years with the organisation, played a pivotal role in expanding the youth, music, and English cluster’s digital footprint and spearheading major tentpole properties. He began his journey as strategy and project lead in the group CEO’s office and is stepping down to pursue new opportunities.

    Sharma’s appointment is expected to further strengthen Jio Star’s content strategy and drive innovation across its youth-focused channels.

  • Waves OTT to stream DFB-Pokal quarterfinals live, free & exclusive

    Waves OTT to stream DFB-Pokal quarterfinals live, free & exclusive

    MUMBAI: Indian football fans, get ready for some top-tier German football action! Prasar Bharati’s Waves OTT is bringing the DFB-Pokal quarterfinals live and free to India, marking another milestone in the platform’s rapid expansion into live sports broadcasting.

    Starting 4 February, Waves will stream the high-intensity knockout battles of Germany’s premier club cup competition, ensuring Indian fans get a front-row seat to the action. This move signals a major boost for Waves OTT as it cements itself as a go-to destination for live sports streaming.

    Quarterfinals match schedule:

    . 4 February: VfB Stuttgart vs. FC Augsburg

    .  5 February: Bayer Leverkusen vs. FC Köln

    .  25 February: DSC Arminia Bielefeld vs. SV Werder Bremen

    .  26 February: RB Leipzig vs. VfL Wolfsburg

    Football lovers can expect edge-of-the-seat excitement as some of Germany’s top clubs battle it out for cup glory. With electrifying matchups and high stakes, the DFB-Pokal quarterfinals promise non-stop action.

    The DFB-Pokal debut marks a significant moment for Waves, which has already gained traction with its Hockey India League (HIL) and DD Winter Sports Games coverage. With an ever-growing catalogue of live sporting events, Waves is rapidly positioning itself as India’s premier digital sports hub.

    DFB (German Football Association) director of global media rights, Kay Daommholz emphasised the significance of this collaboration stating, “The DFB-Pokal is a cornerstone of German football, and we’re excited to bring these live matches to Waves for the first time. As the competition advances to the quarterfinals, the energy on the pitch is only going to heighten. This partnership with Waves ensures that fans across the region will experience the magic of the tournament firsthand.”

    Echoing the excitement, Prasar Bharati CEO Gaurav Dwivedi said, “This is an important milestone for Waves, marking our first live football broadcast. The DFB-Pokal has such a rich history, and we’re proud to be the platform hosting these iconic moments. It’s a clear signal of our commitment to growing the sports category on Waves and delivering thrilling live sports experiences to our viewers.”

    The first quarterfinal match, Bayer 04 Leverkusen vs. FC Köln, kicks off live at 7:45 pm GMT on Tuesday, 4 February (01:15 AM IST on Wednesday, 5 February). Don’t miss the chance to witness footballing excellence from one of Europe’s most prestigious cup tournaments.

    With this groundbreaking move, Waves OTT is set to revolutionise live sports streaming in India, making world-class football accessible to millions.

     

  • Clapstore Toys makes big splash with all shark deal

    Clapstore Toys makes big splash with all shark deal

    MUMBAI: In a world dominated by screens, two young entrepreneurs are redefining playtime! Yash Thombare (22) and Vedang Nalawade (21) from Pune are on a mission to bring the joy of real-world play back to children. With their brainchild, Clapstore Toys, launched in 2020, they’ve created educational toys designed to engage kids aged till six years while fostering essential skills. Already impacting over 50,000 families across India, their success story is gaining momentum.

    In the latest season of Shark Tank India 4,  Thombare and  Nalawade took centre stage with their innovative product – the portable busy boards. A first in India, these boards aim to captivate young minds with hands-on, screen-free learning. The Sharks were initially intrigued but skeptical until they saw the product in action. After a heartwarming live demo with kids, the duo’s pitch gained traction. Seeking Rs 80 lakh for four per cent equity, the founders struck a sweet deal: Rs 1 crore for 10 per cent equity, backed by all five Sharks!

    “The Sharks’ feedback was invaluable,” said Thombare and Nalawade. “Their mentorship will accelerate our growth and help us make our innovative toys more accessible to families across India.” Their victory on Shark Tank is a testament to their unwavering belief in the power of real play and their mission to enrich childhood development through screen-free toys.

    So, what’s next for Clapstore? With the support of the Sharks, this dynamic duo is ready to scale up and take their vision even further.