Category: Television

  • Barun Das outshines himself on his Duologue show

    Barun Das outshines himself on his Duologue show

    MUMBAI: The highly anticipated third series of ‘Duologue with Barun Das’ returns to News9 with acclaimed filmmaker Kiran Rao leading the season premiere on 22nd February 2025. The programme, which has established itself as a cornerstone for intellectual discourse, features TV9 Network’s Managing Director and CEO Barun Das in conversation with thought leaders from various spheres.

    In this opening episode, Rao, known for her distinctive filmmaking style, offers a penetrating analysis of contemporary Indian cinema and its evolving narrative landscape. She particularly emphasises the transformation of storytelling in the digital age, noting that “we are all storytellers in some way, thanks to social media. It’s an interesting world to be telling stories in.”

    The filmmaker presents a candid assessment of Bollywood’s post-pandemic challenges, highlighting the industry’s need to recalibrate its approach. “We were perhaps a little complacent, assuming people would return to theatres regardless of what we made. That’s no longer the case”, she reflects, pointing to the significant impact of streaming platforms on audience expectations and reach.

    The conversation takes a compelling turn as Rao addresses profound social issues, particularly focusing on gender dynamics in Indian society. She delivers a pointed critique of institutional biases, highlighting how women’s identities are often legally tethered to their male relatives. “Even today, legal documents link women’s identities to the men in their lives – as someone’s wife or daughter. That needs to change”, she asserts.

    Rao also challenges prevailing societal narratives about women’s roles, particularly the glorification of multitasking. She presents a thought-provoking perspective on unpaid domestic labour, questioning the sustainability of current social structures if women were to fully enter the workforce.

    Das, reflecting on the episode, praises Rao’s ability to weave complex social themes into accessible discourse. “Her ability to weave profound social themes into storytelling is remarkable”, he notes, emphasising how the conversation embodies the programme’s mission to challenge established perspectives.

    The Oscar-nominated director reciprocated the praise, describing the interview as “one of the most engaging and enriching conversations” she’s experienced. She particularly noted Das’s ability to introduce fresh perspectives, teasing viewers with mention of “a formula that I am going to remember for life”, the details of which will be revealed in the broadcast.

    The two-part season premiere will air on News9 at 22:00 on consecutive evenings, 22 and 23 February 2025, promising viewers an intellectual feast of ideas spanning cinema, society, and cultural evolution. The programme continues its tradition of fostering nuanced dialogue on pressing contemporary issues, making it a must-watch for audiences seeking thoughtful discourse on the intersection of art, society, and media.

  • ESPN to add user-generated content to new streaming service, targeting younger viewers

    ESPN to add user-generated content to new streaming service, targeting younger viewers

    MUMBAI: ESPN is stepping into the future of streaming, and it’s not coming cheap. In a bid to capture younger, digital-first audiences, Disney’s ESPN is planning to integrate user-generated content into its upcoming flagship streaming service, set to debut later this year.

    While the specifics remain under wraps, sources confirm that ESPN subscribers will eventually be able to upload their own content to the platform. Chasing Youtube? Taking a shot at Instagram? Arriving fashionably late to the game? Maybe. But ESPN has long been the go-to for die-hard sports fans, so if they filter out the fluff and actually build a platform that celebrates real sports content, they might just score big. However, don’t expect to upload your highlight reels at launch. The company is pushing to roll out the service before the NFL season kicks off in September, but no official date has been revealed yet. When pressed for details, ESPN remained as tight-lipped as a coach before the championship game.

    Disney has reportedly explored the possibility of adding user-generated content to Disney+ as well, taking cues from Youtube, the streaming giant that dominates the market. Youtube, a subsidiary of Alphabet, holds an 11.1 per cent share of total TV usage in the U.S., according to Nielsen. With Youtube’s creator-led model proving highly effective, it’s no surprise that ESPN and other media giants are considering ways to tap into this trend.

    ESPN executives are eyeing a premium price point, with a subscription likely costing either $25 or $30 per month. This new service will bundle ESPN’s linear programming with additional digital perks, aiming to provide a comprehensive sports streaming experience.

    An official announcement detailing the service’s name, pricing, and launch timeline is expected in the coming months.

    The push toward interactive content underscores a broader industry trend: capturing younger viewers who are increasingly favouring short-form content on platforms like Youtube and Tiktok over traditional live sports broadcasts. With ESPN spending tens of billions of dollars annually on live sports media rights, the pressure is on to keep audiences engaged and subscribed.

    As the sports media landscape evolves, ESPN is betting on interactivity, exclusivity, and premium pricing to stay ahead. Whether this gamble pays off will depend on how well it balances its core sports content with the participatory elements that younger viewers crave.

    (Cited from CNBC)

  • Zee Media shareholders approve special fund-raising resolutions

    Zee Media shareholders approve special fund-raising resolutions

    MUMBAI: And so the juggernaut of Zee Media continues to roll on. 

    The company’s shareholders approved on 21 February two key special resolutions through a remote e-voting process, as set out in the postal ballot notice dated 13 January 2025.

    The resolutions include an increase in the aggregate investment limit for foreign portfolio investors (FPIs) to 49 per cent of the company’s paid-up equity share capital on a fully diluted basis, as well as the issuance of securities amounting to Rs 400 crore or its equivalent in other currencies.

    The proposals, aimed at strengthening Zee Media’s financial backbone, were passed with the requisite majority, reflecting strong shareholder support for the company’s growth initiatives. The first resolution got the go-ahead with 99.98 per cent of favourable votes, while the second one got 82.57 per cent ayes.

     

  • Swastik Productions ventures into branded spiritual content with Rudralife

    Swastik Productions ventures into branded spiritual content with Rudralife

    MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.

    Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions’ youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.

    Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,”We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement.”

    Rudralife founder Tanay Seetha added,”Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions’ storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts.”

    Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, “Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors.”

    Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India’s cultural roots, offering insightful content that bridges tradition and modernity.
     

  • AI takes the spotlight at Storyboard18 DNPA Conclave 2025 in New Delhi

    AI takes the spotlight at Storyboard18 DNPA Conclave 2025 in New Delhi

    MUMBAI: As artificial intelligence reshapes industries at an unprecedented pace, the Storyboard18 DNPA Conclave 2025 is set to decode its impact on media. Slated for 27 February in New Delhi, the event will centre around the theme “Media Transformations in the Age of AI”, bringing together policymakers, technology leaders, media veterans, and marketing experts to explore the evolution of digital journalism and the ethical responsibilities that come with it.

    Union minister Ashwini Vaishnaw will deliver the keynote address, joined by EU’s AI Working Group co-chair Michael McNamara, and senior bureaucrats S Krishnan (MEITY) and Sanjay Jaju (I&B ministry). These high-profile policymakers will discuss the intersection of AI, media regulations, and governance.

    The conclave will also host stalwarts from the corporate world, including Havas Media CEO Mohit Joshi, EY partner Amiya Swarup, Dabur VP Rajiv Dubey, and Policybazaar.com CMO Sai Narayan, who will explore AI’s role in revolutionising digital advertising and cost structures.

    The rise of AI-generated content has sparked a crucial debate—where do we draw the line between machine efficiency and human editorial judgement? At the conclave, top news anchors will engage in a thought-provoking session examining AI vs. human journalism and the ethical boundaries in reporting.

    Tech innovators, including CoRover AI’s Ankush Sabharwal, Frammer AI’s Kawaljit Singh Bedi, and Elevenlabs – Audio AI’s Siddharth Srinivasan, will demonstrate how AI is making digital news content richer, more interactive, and highly personalised. Meanwhile, Google’s Durga Raghunath and Boom Live’s Jency Jacob will address fact-checking, misinformation, and deepfakes—the growing challenges in an AI-driven news cycle.

    DNPA, representing India’s top 20 print and TV media houses—including Times of India, Indian Express, Hindustan Times, NDTV, Zee Media, The Hindu, and Dainik Jagran—has curated this conclave to pave the way for an equitable, sustainable, and responsible digital media ecosystem.

    From showcasing AI-driven newsroom innovations to providing a platform for startups to present their breakthroughs, the Storyboard18 DNPA Conclave 2025 promises a day packed with insights, debates, and groundbreaking ideas.

    To know more, visit: Storyboard18 DNPA Conclave

  • IOC and TCL forge Global Olympic partnership through to 2032

    IOC and TCL forge Global Olympic partnership through to 2032

    MUMBAI : The International Olympic Committee (IOC) has announced a long-term global alliance with technology leader TCL, naming it a worldwide Olympic and Paralympic partner until 2032. As part of the agreement, TCL will be the official partner for home audiovisual equipment and home appliances, enhancing the Olympic experience with its cutting-edge innovations.

    TCL’s advanced technology will enhance both fan and athlete experiences, from digital displays at Olympic and Paralympic venues to smart appliances in the Olympic village. The partnership also supports the IOC’s Olympic AI agenda, improving engagement both on-site and at home. Additionally, TCL will contribute to the ‘Athlete Moments’ initiative, which connects athletes with their loved ones immediately after competing.

    As part of the deal, the IOC will redistribute revenues to support National Olympic committees, their athletes, and the organising committees for the Olympic and youth Olympic games through to 2032.

    At a ceremony in Beijing’s iconic water cube/ice cube venue, IOC president Thomas Bach said, “We are delighted to welcome TCL as a worldwide Olympic partner. Their commitment to innovation and sports aligns perfectly with the Olympic spirit, ensuring fans and athletes worldwide benefit from enhanced experiences.”

    TCL’s founder & chairman Li Dongsheng expressed pride in joining the Olympic movement, “The Olympic games inspire billions, and we are honoured to contribute through our innovations. This partnership allows us to further our mission of creating a smarter, more connected future while supporting Olympic sustainability goals.”

    TCL has a long history of supporting global sports and will provide an array of smart innovations, including advanced displays, air conditioners, refrigerators, and AI-powered devices.

    IOC revenues and commercial partnerships commission chair Jiří Kejval praised the collaboration, “TCL is a leader in its industry and one of the fastest-growing global brands. The Olympic partner programme continues to offer brands an unmatched platform, and TCL’s addition further strengthens this initiative.”

    With operations in over 160 countries, TCL continues to push technological boundaries, solidifying its position as a global leader in smart living solutions.

  • JioStar breaks viewership records with Tata WPL’s historic opening

    JioStar breaks viewership records with Tata WPL’s historic opening

    MUMBAI: The Tata Women’s Premier League (WPL) 2025 has made a thunderous start, smashing viewership records on JioStar. With cricket fans tuning in across platforms, the opening match between Gujarat Giants and Royal Challengers Bangalore became the most-watched league stage match ever on television.

    As the second leg of #WPL2025 kicks off in Bengaluru, BCCI secretary Jay Shah took to social media to celebrate the tournament’s historic viewership figures. In a tweet, he revealed, “the Opening match was watched by over 3 crore viewers on TV, making it the most-watched league stage match ever. TV ratings on @StarSportsIndia surged 150 per cent, while digital viewership on @JioHotstar climbed 70 per cent compared to last season. Witnessing records being shattered is truly inspiring,” he remarked.

    The numbers speak for themselves—TV ratings for the opening game skyrocketed by 73 per cent compared to last year, proving that women’s cricket is no longer a side event but a main attraction. Meanwhile, connected TV (CTV) saw an astonishing 102 per cent surge in reach, with average concurrency doubling till match five. Digital streaming reach also grew by 10 per cent, cementing JioStar’s dominance as the go-to platform for live sports.

    With digital consumption at an all-time high, the Tata WPL’s explosive growth on JioStar signals a shift in how audiences engage with cricket. The numbers highlight a clear trend—sports streaming is the future, and JioStar is at the forefront of this revolution.

    As Tata WPL 2025 continues its action-packed season, fans and brands alike have a golden opportunity to be part of this cricketing evolution. The landscape of women’s cricket is changing, and JioStar is leading the charge.

  • NDTV Marathi Entertainment Awards to honour excellence in entertainment industry

    NDTV Marathi Entertainment Awards to honour excellence in entertainment industry

    MUMBAI: NDTV Marathi is stepping into the spotlight in a big way! The channel, known for its sharp political analysis and impactful journalism, has now ventured into the entertainment sphere with the launch of the NDTV Marathi Entertainment Awards. This new platform aims to recognise and honour outstanding contributions in Marathi cinema, television, and OTT.

    In just a year, NDTV Marathi has carved a significant niche in the Marathi media landscape with comprehensive election coverage and insightful political conclaves. Now, the channel is channelling its influence into a sector that captivates audiences with its storytelling and cultural richness.

    The NDTV Marathi Entertainment Awards 2025 will spotlight exceptional talent, celebrating artists, filmmakers, and content creators who are shaping Marathi entertainment. The awards will feature winners across three key segments: Jury Awards, Critics’ Awards, and Special Categories, ensuring fair and comprehensive recognition of talent and creativity.

    The awards jury is nothing short of power-packed, featuring industry veterans and creative masterminds including:

    ·  Advertising professional writer & director Bharat Dabholkar

    ·  Director, writer & producer Swapna Waghmare Joshi

    ·  UKP producer and Gravittus Foundation founder & president Usha Kakade

    ·  Planet Marathi Group founder & head Akshay Bardapurkar  

    ·  Ravan Future Productions producer, director & writer Abhijit Phanse

    ·  Film director & producer Aditya Sarpotdar

    ·  NDTV Marathi Rahul Ningappa Khichadi

    ·  Kamala Ankibhai Gowani Trust founder Nidarshana Ramesh Gowani  

    The awards will celebrate excellence across film, television, and digital content, recognising outstanding achievements in various categories. Honours for film and television include Best film, Best director, Best actor (male and female), Best supporting actor (male and female), Best story, Best screenplay, Best cinematography, Best editing, and Best art direction. Additionally, awards will be presented for Best TV show (fiction and non-fiction), Best series, Best music album, Best playback singer (male and female), and Best lyricist. The Critics’ Choice Awards will acknowledge exceptional work with accolades for Critics’ Award Best Film, Critics’ Award Best Actor and Actress, and Critics’ Award Best Director.

    NDTV Marathi is not just reporting culture it’s actively shaping it. NDTV Marathi executive editor Niyati Bohra highlighted the industry’s meteoric rise, stating: “The Marathi entertainment industry is on a remarkable rise. Known for its rich cultural heritage and compelling storytelling, Marathi cinema, television, and digital content have gained traction with audiences worldwide. As NDTV Marathi, we look to recognize the individuals driving this growth and shaping the future of Marathi entertainment.”

    NDTV Brand Studio revenue head Gaurav Dewani further underlined the significance of the initiative: “As NDTV expands its regional presence, the Marathi Entertainment Awards 2025 reflects our commitment to driving growth in the regional entertainment space. This initiative not only celebrates exceptional talent but also creates valuable opportunities for brands and stakeholders to connect with engaged local audiences, reinforcing NDTV’s leadership in delivering high-impact partnerships.”

    With a distinguished jury and extensive category list, the NDTV Marathi Entertainment Awards 2025 is set to become a landmark event, raising the bar for excellence in Marathi cinema, TV, and digital content. Expect glitz, glamour, and a celebration of culture like never before!

     

  • Cooking up a storm: Celebrity MasterChef India on Sony LIV drives 2x subscription growth!

    Cooking up a storm: Celebrity MasterChef India on Sony LIV drives 2x subscription growth!

    MUMBAI: Sony LIV is serving up an irresistible culinary treat with the much-celebrated Celebrity MasterChef India, now streaming on the platform. A celebration of creativity, skill, and gastronomic excellence, this season takes the iconic format to new heights by bringing India’s favorite celebrities into the competitive cooking arena. Under the expert guidance of Chef Vikas Khanna, Chef Ranveer Brar, and host Farah Khan, these stars tackle high-stakes challenges to win hearts and claim the coveted title.

    This season of Celebrity MasterChef India has seen remarkable traction, registering a 13% growth in user base and a 26% increase in viewership. With watch time per user and subscriptions doubling, the show has firmly cemented its place as a fan favorite. A significant driver of this success is its high female skew, with 43% of the viewership being driven by female audiences.

    Adding to the grandeur of the show is a stellar lineup of sponsors who share a passion for quality and innovation. Veeba, as the Co-Presenting Sponsor, inspires culinary creativity. Joining the journey are ACKO, GI’s of India and Fortune Chakki Fresh Atta as Co-Powered Sponsors, with BSH Home Appliances stepping in as the exclusive Appliances Partner and Vinod Intelligent Cookware as Partner to elevate the cooking experience on Sony LIV. 

    These partnerships make Celebrity MasterChef India an inspiring journey where celebrities step out of their comfort zones, refine their culinary skills, and compete for glory under expert guidance.

    Comments

    Ranjana Mangla – Head Ad Revenue, Sony LIV

    At Sony LIV, we are dedicated to crafting extraordinary and immersive experiences, and Celebrity MasterChef India exemplifies this commitment. This season, we’ve partnered with visionary brands that share our passion for quality, innovation, and excellence—elevating the iconic MasterChef format to celebrate the love for food while delivering world-class entertainment. Food is more than just ingredients—it’s a cultural cornerstone that connects people across traditions and industries. Celebrity MasterChef India seamlessly integrates brands from diverse sectors, including BFSI, Consumer Durables, and Healthcare, offering a dynamic platform for meaningful collaborations. This season, we welcome an exciting mix of visionary brands driving innovation, thriving homegrown enterprises, and government initiatives that spotlight India’s rich heritage on a global stage. With a highly engaged, digitally savvy audience that values premium experiences and authentic storytelling, Celebrity MasterChef India creates impactful brand narratives that resonate deeply and leave a lasting impression.

    Viraj Bahl, Founder and MD, VRB Consumer Products (Veeba & Wok Wok) 

    We are delighted to collaborate with Celebrity MasterChef India once again. Cooking is an act of love and creativity, and great taste is the reward for that effort. Our endeavor is to empower our consumers to experiment fearlessly and bring their unique flavors to life—because life tastes better with Veeba. 

    Ashish Mishra, CMO – ACKO

    MasterChef India continues to inspire today’s audience to make informed, healthier choices, aligning perfectly with ACKO’s ethos of care, simplicity, and innovation. Our collaboration with MasterChef bridges the gap between healthy cooking and stress-free living, sharing mindful tips that show we genuinely care about our customers’ overall well-being.  With the show airing on Sony LIV, a platform renowned for its engaging and premium content, this partnership provides an excellent opportunity to amplify our message and drive meaningful connections with our audience.

    Shri Karan Thapar, Director – DPIIT

    The DPIIT values its partnership with SonyLIV’s MasterChef India, which aims to promote GI tag products. This collaboration is anticipated to elevate public consciousness regarding the cultural significance and inherent value imbued in these products due to their geographic origins. Furthermore, GI tagging facilitates the preservation of our country’s diverse geography, environmental conditions, and traditional practices – all of which contribute to the distinctiveness of these valued products.

    Celebrity MasterChef India streaming Monday to Friday at 8 PM on Sony LIV!

  • Times Now clinches 27 per cent market share, dominates Delhi election coverage

    Times Now clinches 27 per cent market share, dominates Delhi election coverage

    MUMBAI: Times Now has once again proved its mettle, emerging as the undisputed leader in Delhi Assembly elections coverage. During counting week, the channel led the English news genre with an impressive 27 per cent market share, solidifying its position as India’s go-to election news headquarters.

    Times Now’s Counting Week Prime Time programming left competitors in the dust, raking in a commanding 28 per cent viewership share. Flagship shows like India Upfront and The Newshour delivered real-time insights and hard-hitting debates, making sure audiences stayed informed with accurate and credible analysis.

    On Voting Day, 5 February 2025, Times Now left no room for debate, securing a dominant 31 per cent market share. With live ground reports, expert commentary, and exclusive interviews, the channel brought the election action straight to viewers, making sure no crucial moment was missed.

    When it came to exit polls, Times Now remained unchallenged, locking in a 32 per cent market share. Backed by credible political insights and expert-driven analysis, the channel reinforced its status as the most trusted source for election news.

    Times Now’s comprehensive lineup included Delhi Dangal: Ground Zero Survey, Public Manch, and National Debate, keeping viewers engaged at every stage of the electoral battle. Powered by seasoned journalists and a robust election roadmap, the channel delivered gripping, insightful, and data-backed coverage that outshone its competitors.

    With a relentless commitment to engaging, authoritative, and in-depth journalism, Times Now once again proved why it remains India’s first choice for election coverage.