ITV

Category: Television

  • Balaji doubles down on digital as it reboots legacy storytelling for the OTT generation

    Balaji doubles down on digital as it reboots legacy storytelling for the OTT generation

    MUMBAI: Balaji Telefilms is throwing open the gates to a new era—one where saas, bahu and binge culture collide. The legacy studio, which helped script India’s television saga for over two decades, is rewriting the plot with a digital-first approach that spans OTT behemoths, Youtube Originals, and a mix of formats for India’s multi-screen audience.

    Announced in May 2025, the company’s roadmap reveals a sharp shift toward platform-driven storytelling, tapping into newer demographics without leaving behind its loyal viewer base. Armed with genre-spanning originals and marquee talent, Balaji aims to straddle every screen—from phones in Patna to smart TVs in Pune.

    “At Balaji, storytelling is in our DNA. For decades, we’ve created content that mirrors the aspirations, emotions, and realities of Indian audiences. Today, we’re embracing the digital era with the same passion, but through a renewed lens”, said GCRO Nitin Burman.

    Burman added, “Balaji has always been at the forefront of innovation, and as we embark on this new phase of digital-first storytelling, our goal is to create content that resonates deeply, sparking emotional connections and cultural relevance”.

    The proof lies in Balaji Digital’s slate. Early hits like Power of Paanch and Dus June Ki Raat on JioHotstar signalled intent. But it was Kull – The Legacy of the Raisingghs, featuring Nimrat Kaur and Ridhi Dogra, that cemented the studio’s OTT credibility. Balaji then made its Youtube Originals debut with The Great Indian Cricket Fan, a series celebrating cricket obsession with equal parts charm and chaos.

    As for what’s next: the studio is cooking up more digital exclusives—both long and short-form—for OTT and Youtube, alongside a steady dose of television content (Bade Achhe Lagte Hain) and cinema (upcoming titles include Bhoot Bangla and VVAN – Force of the Forrest). With murmurs of a Kyunki Saas Bhi Kabhi Bahu Thi comeback, Balaji isn’t just revisiting nostalgia—it’s remixing it for the scroll-happy generation.

    From emotional depth to mass appeal, Balaji’s playbook is broadening while its roots stay firm. With this digital pivot, the studio is making one thing clear: it’s not chasing trends. It’s setting them.

     

  • PAL in demand Sony’s free channel strikes gold with GRP and reach gains

    PAL in demand Sony’s free channel strikes gold with GRP and reach gains

    MUMBAI: Sony PAL is no longer flying under the radar, it’s soaring. The Free-to-Air Hindi GEC from Sony Pictures Networks India has emerged as the fastest growing player in the Hindi-speaking markets, making its mark with a potent mix of classic crowd-pullers and strategic programming.

    According to BARC data (NCCS 15 plus, HSM U+R, Week 14 to 17, 2025), Sony PAL clocked a record 15.6 per cent weekly reach in Week 17 more than any other FTA Hindi general entertainment channel. If that wasn’t enough to raise industry eyebrows, the channel also posted a 51 per cent jump in GRPs over just four weeks, securing its place in the country’s living rooms and lounge-time routines.

    So, what’s fuelling this prime-time leap? The answer lies in a nostalgic but effective playbook: shows like Taarak Mehta Ka Ooltah Chashmah and The Kapil Sharma Show television’s equivalent of comfort food now offered on the FTA platter for the first time. These fan-favourite titles have become PAL’s not-so-secret sauce for drawing multi-generational audiences.

    While other networks chase trends, Sony PAL is doubling down on familiarity and family-friendly fare, positioning itself as the channel of choice for all-day, every-age entertainment. With its strategic shift to unlock premium legacy content for free access, the channel is not only expanding reach but also reasserting relevance in a saturated GEC space.

    In a rapidly changing TV landscape, Sony PAL’s performance proves that good old storytelling when delivered smartly still has the power to win hearts, TRPs, and market share.

     

  • Zee names Rohit Suri as chief human resources officer, bets on a people-powered future

    Zee names Rohit Suri as chief human resources officer, bets on a people-powered future

    MUMBAI: Zee Entertainment Enterprises Ltd. (Zee) has roped in Rohit Suri as its new chief human resources officer, effective 12 May 2025. Suri, who will be based in Mumbai and report directly to chief executive officer Punit Goenka, is tasked with turbocharging Zee’s human capital strategy.

    Armed with over 25 years of experience across consumer internet, technology, and media companies, Suri most recently led talent management at Netflix India. His CV boasts leadership roles across South Asia, APAC, and Europe, where he drove HR transformation, leadership development, and cultural integration.

    Goenka hailed the appointment, stating, “Human capital remains the cornerstone of our success at Zee as we progress to achieve our targeted goals for a robust future. I am glad to welcome Rohit, who joins us at a pertinent juncture, as we aim to strengthen the HR operations, people strategy and overall organisational culture to build a future-ready workplace. With his strong expertise and understanding in talent development and cultural integration especially within the media & entertainment sector, we look forward to fostering an environment of higher innovation and collaboration.”

    Suri, in his statement, said, “I am pleased to join Zee at a pivotal time as it marches forward with clear, strategic goals to define the future of the media & entertainment industry. Across the sector, Zee has always been recognized for nurturing an entrepreneurial culture and building leaders for tomorrow. I am excited to drive this momentum forward and cultivate a more performance-oriented environment that contributes meaningfully to its  overall strategic growth plans.”
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    The media powerhouse has made it clear — with Suri in charge, it’s all systems go for a high-performance, innovation-driven work culture.

  • JioStar backs BCCI’s IPL suspension, says national interest comes first

    JioStar backs BCCI’s IPL suspension, says national interest comes first

    MUMBAI: JioStar – the official broadcast and streaming partner of the Tata IPL 2025 – has thrown its weight behind the Board of Control for Cricket in India’s (BCCI) decision to suspend the league indefinitely, declaring that national interest must take precedence over all else.

    In a statement issued to stakeholders and the media, the company expressed unwavering support for the government, the armed forces, and civilians impacted by the ongoing situation. JioStar has promised to collaborate with the BCCI to ensure the tournament resumes at an Tata IPL 2025 appropriate time.

    “We, at JioStar, wholeheartedly support the BCCI’s decision to suspend Tata IPL 2025 and stand firmly committed to prioritise national interest over all other considerations,” the company stated.

    JioStar further pledged to work closely with all stakeholders to guarantee a smooth transition, ensuring that everyone involved in the tournament’s broadcast and operations returns home safely.

  • IPL 2025 suspended indefinitely

    IPL 2025 suspended indefinitely

    MUMBAI: The news could not have come at a worse time for JioStar.  Just as the Indian Premier League 2025 – the IPL – world’s richest cricket league was beginning to gather momentum during the playoffs and attracting a slew of new advertisers, the Board of Control for Cricket in India (BCCI) a short while ago announced that it was calling it off – indefinitely. This is courtesy the conflict between India and Pakistan which has escalated and attained war like proportions.

    The BCCI members had long consultations this morning before finally taking the decision to indefinitely suspend it. Most of the cricketers playing in the league had expressed their reservations about their safety in the midst of the Indo-Pak tensions.

    JioStar leased a statement regarding the goverment’s decision stating, We, at JioStar, whole heartedly support the BCCI’s decision to suspend TATA IPL 2025 and stand firmly committed to prioritize national interest over all other considerations. At this time, we must stand united with our country, support the government and our armed forces, and extend solidarity & support to the civilians affected. We will work with the BCCI to bring back the tournament at an appropriate time. JioStar will work closely with all stakeholders to ensure the transition is managed in a seamless manner and everyone involved in the tournament broadcast returns home safely.

    It may be recalled that last evening’s match between between Punjab Kings and Delhi Capitals at Himachal Pradesh Cricket Association (HPCA) Stadium in Dharamsala on was cancelled after 10.1 overs of play in the first half following air raid alerts in neighbouring Indian cities of Jammu and Pathankot.

    How this will impact and how BCCI will work with the official broadcaster JioStar and streaming partner JioHotstar will become clearer in the coming days. Right now the focus is on the developing conflict between the two nations.

  • EndemolShine India dives into branded entertainment, teams up with Mediascope

    EndemolShine India dives into branded entertainment, teams up with Mediascope

    MUMBAI: EndemolShine India, the content behemoth under Banijay Entertainment, is stepping into the branded entertainment arena, forging a strategic partnership with marketing agency Mediascope. This move is all about turning brand integration and advertiser-funded programming (AFP) into must-watch storytelling.

    In a world where brands crave authentic connections, EndemolShine India’s creative might meets Mediascope’s brand partnership expertise to build content that isn’t just about visibility — it’s about narrative. Branded entertainment will now be baked into original IPs, creating stories where brands play leading roles.

    Banijay Asia & EndemolShine India group chief operating officer Rishi Negi (pictured above) summed it up: “As the media landscape evolves, brands are seeking more organic, immersive ways to connect with audiences. Branded entertainment sits at the intersection of storytelling and strategy — and that’s where we thrive. With our strong creative engine and Mediascope’s expertise in brand partnerships, we’re excited to build a powerful branded content ecosystem in India.”

    EndemolShine India  EVP & head of content strategy Trevellyn Fynn added: “Branded entertainment allows us to design narratives that audiences choose to engage with while giving brands a compelling, purposeful role in the story. With this partnership, we’re bringing together strategic thinking and creative ambition to tell stories for and with brands in India.”

    For Mediascope, the partnership is a chance to harness EndemolShine’s storytelling prowess. Mediascope CEO & founder Marzban Patel noted:  “Branded entertainment lies at the heart of how brands build emotional resonance in the current media landscape. This isn’t just about visibility; it’s about creating stories that audiences genuinely seek out, where the brand plays a meaningful and lasting role in the narrative. EndemolShine India brings world-class storytelling and scale, and at Mediascope, we see this as a powerful opportunity to help Indian brands forge deeper, more nuanced connections with audiences.”

    The tie-up also syncs with Banijay Entertainment’s global push in branded entertainment, fuelled by its Banijay Branded Entertainment (BBE) division, which is already crafting brand-led content across markets. Expect a slate of original branded IPs from this powerhouse duo, blurring the line between storytelling and strategy.

  • Zee Entertainment wraps FY25 with a bang

    Zee Entertainment wraps FY25 with a bang

    MUMBAI:  Zee Entertainment Enterprises Ltd (Zeel) has closed its financial year on a high note, reporting a 32 per cent rise in EBITDA to Rs 11,962 million for FY25, powered by sharp cost control and solid performance across its digital and television businesses. The company’s board has recommended a dividend of Rs 2.43 per equity share of Re 1, subject to shareholder approval at the upcoming annual general meeting.

    Zee’s traditional TV business held its ground, maintaining a stable 16.8 per cent share of the Indian TV network viewership, even as sports broadcasts slightly ate into general entertainment viewership. Notably, Zeel’s regional channels — Zee Marathi, Zee Kannada, and Zee Telugu — emerged as strong performers.

    On the digital front, Zeel’s streaming platform Zee5 recorded a six per cent year-on-year increase in revenue, reaching Rs 9,760 million in FY25. Even more impressive was the platform’s ability to rein in losses, slashing its EBITDA losses by Rs 5,572 million over the year. Zee5’s growth was fuelled by 20 new original titles, which helped it maintain user engagement despite a challenging digital ad market.

    Zee Studios had a busy quarter, releasing eight films across Hindi and regional languages, bolstering its presence in the domestic film market. Meanwhile, Zee Music Co (ZMC) continued its YouTube dominance, reaching 164 million subscribers with a whopping 190 billion views in FY25. ZMC added 14.7 million new subscribers during the year, solidifying its position as the second-largest music label on YouTube.

    Zee’s financials reflected strong cost discipline. Total revenue for FY25 stood at Rs 82,941 million, with an EBITDA margin of 14.4 per cent — a 390 basis point increase from FY24. Profit after tax (PAT) from continuing operations surged by 245 per cent to Rs 6,874 million, a testament to the company’s focus on profitability.

    The balance sheet looked rock-solid with cash and cash equivalents swelling to Rs 24.1 billion by March 2025, including Rs 2 billion from the first tranche of Foreign Currency Convertible Bonds (FCCB). The company’s net profit for the year came in at Rs 6,795 million, a massive 381 per cent jump over FY24.

    * Operating revenue for FY25: Rs 82,941 million, down four per cent YoY due to advertising pressure.
    * Expenditure fell by eight per cent to Rs 70,979 million, reflecting strong cost control.
    * EBITDA for FY25 rose to Rs 11,962 million, with a margin of 14.4 per cent, up 390 bps YoY.
    * Profit before tax (PBT) from continuing operations surged 143 per cent to Rs 9,261 million.
    * Zee’s all-India TV network share: 16.8 per cent, marginally down by 30 basis points YoY.
    * Regional powerhouses included Zee Marathi, Zee Kannada, and Zee Telugu.
    * TV revenues saw a mixed bag, with advertising under pressure but subscription and syndication revenue offering a cushion.
    * Zee5 revenue: Rs 9,760 million, up 6 per cent YoY.
    * EBITDA losses cut by Rs 5,572 million in FY25.
    * Original content: 20 new titles, driving user engagement.
    * Syndication revenue provided an additional boost.
    * Zee Studios: Eight films released in Q4 FY25 across Hindi and regional languages.
    * Notable releases included Chirodini Tumi Je Amar (Zee Bangla), Naa Ninna Bidalaare  (Zee Kannada), Lakshmi Nivasam (Zee Telugu), and Gatti Melam (Zee Tamil).
    * Zee Studios maintained its focus on a balanced mix of in-house and distributed titles.
    * ZMC: Total subscribers: 164 million across all channels, up 14.7 million YoY.
    * Total video views: 190 billion in FY25.
    * ZMC remains the second-largest music label on YouTube globally.

  • Warner Bros. Discovery reports mixed bag in Q1 2025

    Warner Bros. Discovery reports mixed bag in Q1 2025

    MUMBAI: Warner Bros. Discovery (WBD) delivered a tale of two halves in Q1 2025 — streaming surged, but studios and traditional networks struggled. The media giant reported total revenues of $9 billion, a 10 per cent dip from last year’s $10 billion.

    Streaming revenues soared by nine per cent to $2.7 billion, with global subscribers hitting 122.3 million, up 5.3 million from Q4 2024. Advertising revenue in streaming shot up by 35 per cent, driven by a surge in ad-lite subscribers. Adjusted EBITDA in streaming rocketed to $339 million from just $86 million in the same period last year.

    Studios revenue dropped 16 per cent to $2.3 billion, hurt by a 27 per cent plunge in box office revenues. Hits like Dune: Part Two and Godzilla x Kong: The New Empire couldn’t prevent a fall in theatrical revenue. Games revenue was a washout, plummeting by 48 per cent, as 2025 saw no major game releases.

    Global streaming ARPU decreased nine per cent  ex-FX to $7.11, primarily attributable to growth in lower ARPU international markets and a five per cent decrease in domestic streaming ARPU to $11.15, primarily driven by a broader wholesale distribution of Max Basic with ads. Content revenue decreased seven per cent  ex-FX, as the launch of Max in new international markets, including Australia in the current year quarter, resulted in lower third-party licensing. HBO’s The White Lotus  had a record-setting season in the ratings and ranked among the five most streamed shows of March.

    Global linear networks revenue fell seven per cent to $4.8 billion, weighed down by an eight per cent decline in distribution revenue and an 11 per cent fall in advertising. Domestic pay-TV subscribers continued to desert traditional networks, dragging the numbers down.

    The company slashed debt by $2.2 billion but was left with $38 billion in gross debt and $4 billion in cash. Free cash flow took a 23 per cent hit, sliding to $302 million from $390 million in Q1 2024.

  • Planet-ary applause as Sony BBC Earth honours Attenborough at 99

    Planet-ary applause as Sony BBC Earth honours Attenborough at 99

    MUMBAI: From jungles to ice caps, volcanoes to urban sprawls Sir David Attenborough has taken us everywhere without leaving the sofa. This 8 May, Sony BBC Earth rolls out the green carpet for the voice that has defined nature storytelling for generations. As Sir David Attenborough turns 99, the channel will celebrate the global treasure with a 12-hour programming marathon featuring his most iconic works from awe-inspiring jungles to icy wilderness, and the whispering secrets of plants to the thunder of migrating herds.

    Running from 9:00 AM to 9:00 PM, the tribute includes classics like Life, Planet Earth II, and Seven Worlds, One Planet, alongside newer gems like Mammals, The Green Planet, and the visually dazzling Planet Earth III.

    The special programming will feature a marathon of acclaimed series and episodes, including:

    •  LIFE: This breathtaking series explores the glorious variety of life on Earth and the spectacular and extraordinary tactics animals and plants have developed to stay alive.

    •  LIFE STORY: Narrated from the lens of animals, this captivating series follows their journey from birth to parenthood. Each episode focuses on one stage of life, starting with the early days to the challenges of the grown-up world.

    •  Frozen Planet II: Frozen Planet II explores Earth’s icy realms, showcasing the incredible wildlife that inhabits them. The series delves into the unique challenges and adaptations of life in these extreme, frozen environments.

    •  Planet Earth II: Exploring the diverse habitats and animal life found across the globe, Planet Earth II highlights the challenges animals face in a changing world. From bustling cities to remote islands, the series reveals the wonders of our planet.

    •  The Green Planet: The series offers a unique perspective on the world of plants and their complex lives. It explores their intricate relationships and surprising behaviours of how plants communicate, defend, and reproduce, revealing a lesser-known world to viewers

    • Mammals: The series reveals their unique adaptations, survival strategies, and complex social behaviours of mammals – from the smallest shrew to the largest whale. Sir David Attenborough uncovers the secrets of their success in every corner of the planet.

    • Seven Worlds, One Planet: Unveiling the unique wildlife and habitats of each of Earth’s continents, each episode showcases the distinct evolutionary journeys and survival struggles found on these seven diverse landmasses. The series captures the breathtaking beauty and fragility of our planet’s continents.

    •  A Perfect Planet: A Perfect Planet examines the powerful natural forces that shape our planet. The series reveals how interconnected systems like weather, oceans, and volcanoes create the conditions for life to thrive. Sir David Attenborough explores how these forces work in harmony.

    • Planet Earth III: Showcasing the wonders of the natural world in stunning detail, this series delivers breathtaking footage of our planet’s most extraordinary landscapes and creatures. It also addresses the pressing challenges facing wildlife in our rapidly changing world.

    Expect breathtaking cinematography, moving narratives, and gentle reminders of the beauty and vulnerability of the natural world. Series like Frozen Planet II and A Perfect Planet go beyond pretty pictures, diving into the science behind nature’s resilience and the fragile harmony keeping life on Earth ticking.

    Each episode is a window into a different world, narrated with Attenborough’s signature blend of wonder, wisdom, and urgency. Whether it’s a baby penguin’s first slide on ice or the slow-motion unfurling of a rainforest fern, his storytelling makes even the smallest detail feel monumental.

    So if you’re in the mood to be awed, educated, and deeply moved, tune in on 8 May. It’s not just a birthday bash, it’s a masterclass in seeing the world through the eyes of someone who’s spent a lifetime making us care about it.
     

  • Gujarat Trailblazers hit sponsorship throttle ahead of ISRL season two

    Gujarat Trailblazers hit sponsorship throttle ahead of ISRL season two

    MUMBAI: Dust clouds, revving engines, and a fast lane to fandom—Gujarat Trailblazers are gearing up to race ahead in Indian Supercross Racing League (ISRL) Season two with new fuel in the tank. The founding franchise has announced brand tie-ups with La-Pino’z Pizza and Fantopark, signalling corporate momentum as India’s motorsport market races into mainstream marketing territory.

    The new sponsors come aboard as ISRL preps for its October-December two0two5 edition, where the Trailblazers hope to build on a strong debut last season. Known for their aggressive riding and fierce finishes, the team has emerged as a fan-favourite in Gujarat, backed by a charismatic leadership core.

    The team’s strategic vision comes courtesy of Daan Motorsports and Survi Group MD Dhrumil Patel, who continues to blend regional pride with global racing ambition. “We’ve always believed that Supercross has the potential to become more than a sport, it can be a cultural force”, Patel said. “At Gujarat Trailblazers, we’re not just building a team; we’re building an ecosystem that unites fans, brands, and communities through shared passion and high-octane experiences”.

    The broader ISRL ecosystem is also shifting gears. With Hindi cinema icon Salman Khan now the official brand ambassador, the league has entered a new orbit of star power and cross-demographic appeal. According to ISRL co-founder Veer Patel, season two will roll out music acts, curated food zones, and interactive fan parks to elevate the experience into a nationwide carnival.

    “From our expanded Fan Park zones to music acts, curated F&B experiences, and interactive engagements, ISRL Season two is poised to deliver an immersive, festival-like atmosphere delivering a 360-degree experience. The partnerships with teams like Gujarat Trailblazers reflect the growing resonance of this model with brands that value emotional connection,” he said.

    With over 1.5 crore spectators expected, the ISRL isn’t just burning rubber—it’s attracting boardroom attention. For Gujarat Trailblazers, these deals mark a growing validation of their brand-led motorsport blueprint, one that melds commercial clarity with community engagement.