Category: Television

  • SET targets the serious viewer with ‘ACHANAK’ and ‘PAR IS DIL KO KAISE SAMJAYE’

    SET targets the serious viewer with ‘ACHANAK’ and ‘PAR IS DIL KO KAISE SAMJAYE’

    Sony has set its sights on leading prime time ratings every Friday with innovative fare. To this effect it has announced the launch of two shows aimed at having a dramatic effect on the audience.

    The first one is a weekly supernatural show with a difference. Achanak the brainchild of writer Shridhar Raghavan will air every Friday at 10:30 pm starting from 22 March. It has the tagline 37 saal baad.

    Speaking on this Director On Air Programming SET Anupama Mandloi said, ” The name grabs your imagination. This is a psychological thriller. It is like reading a novel on television. The show is built on a solid foundation a great script. It is representative of the faith the channel and the producers have in taking this genre a step further. Most importantly it is created by a team which understands this genre and where its appeal lies for the viewer”.

    The producers of the show are Pradeep Uppoor and Neo Films. They together with Sridhar have worked on Aahat and CID for the channel. Like Achanak both of them had a lot of suspense. A serial from Pradeep Uppoor and Neo Films Srikant was shown on Doordarshan and Channel 4.

    Speaking about the project Shridhar Raghavan said, ” Achanak started off a few years ago as a slightly wild outrageous notion, a set of unlinked fragments of ideas. What if you went home and your parents did not know who you were? What if you were happily married and someone from your past told you that it was nothing more than a hallucination?

    Achanak is a battle royal between good and evil. But its a long fight, a tough fight mostly a losing fight for good. Good eventually wins over evil but it gets one hell of a bloody nose before it does. Or does it?”

    Shridhar also envisioned the setting which is the town of Gahota as a twisted version autHor R.K. Narayan’s Malgudi. He sees the project as something unlike anything seen on Indian television. It is weird, bizarre and outrageous with a complex undercurrent running through it.

    In the deceptively calm town of Gahota over the past couple of months something evil has been occuring. Murders, suicides and acts of madness have been taking place. An alchoholic journalist Dipankar travels to Gahota believing that he has the explanation for why crimes are committed in the town once every thirty seven years for a period of three months. Once the turbulent period has passed people cannot recollect what happened.

    The producers built a real town in Panvel not just a TV serial set. a town square, clock tower, residential areas etc were created.

    Regarding casting decisions Shridhar said that some important members do not appear until half the episodes are completed. Also some characters have a touch of eccentricity to them like a professor whose stance shifts with each encounter. There is a hint of Dr. Jekyll and Mr. Hyde waging a war within the characters. He also revealed that one of the central protagonists will appear only in the final act. Cast members include Raj Zutshi, Faraaz Khan and Shishir Sharma.

    He pointed out the differences between Achanak and Aahat. Aahat was episodic involving a single continous story. Aahat dealt with big issues concentrating more on pace as opposed to plot. Achanak on the other hand is about small things. It is about how decption can hide underneath a sea of normality. It also deals with the thin line that separates sanity and insanity, light and dark, good and evil.

    The second new weekly show on SET is called Par Is Dil Ko Kaise Samjaye. It premiers on 29 March at 8:30pm. It deals with how the relationship between two sisters gets affected by a series of accidents brought about through sheer fate.

    A woman loses her sister and husband. For companionship and to support her sisters offspring she marries her brother in law. However later on it turns out that her sister survived the accident. Now both of them are married ot the same man. The show is directed by Imtiyaz Punjabi and stars Raj S Verma, Shweta Salve and Pooja Ghai.

  • MTV Movie Awards to be held on 3 June

    MTV Movie Awards to be held on 3 June

    MUMBAI: US broadcaster MTV has announced that the 2006 MTV Movie Awards on 3 June at the Sony Pictures Studios in Culver City, California.

    The 15th edition of the show will have the infamous golden popcorn up for grabs in such unusual categories as Best Kiss, Best Villain, and Best Comedic Performance along with the debut of several new awards.

    The nominees will be announced later. The nominees are chosen through a poll in the US of MTV and MTV2 viewers.

    Last year the show was hosted by actor Jimmy Fallon. Sponsors of thios year’s event are Dr Pepper, Taco Bell, Dentyne, LOreal Paris, Neutrogena, Pontiac and Starburst.

  • Bangalore DD Kendra expects revenues to cross Rs 150 million

    Bangalore DD Kendra expects revenues to cross Rs 150 million

    BANGALORE: DD Kendra Bangalore has recorded revenues of Rs 135.4 million during the 10-month period March 2005 to January 2006.

    These are figures for the revenues generated by the DD Karnataka marketing team alone and do not include the revenues generated on a national level at Delhi for the ads beamed by the Bangalore Kendra during programs supplied by Delhi.

    Speaking to indiantelevision.com, DD officials claimed that the revenue figure for the ten-month period was very much in line with the last fiscal’s revenues of approximately Rs 150 million. The officials expressed confidence that this could be surpassed by a small percentage when the current fiscal comes to an end.

    One of the major contributors to DD Bangalore’s revenue stream is the state lottery run by the Directorate of Small Savings and Lotteries of Karnataka. The telecast of the Karnataka Lottery results fetches the regional pubcaster Rs 7.8 million annually.

    DD Bangalore’s annual expenditure is estimated to be around Rs 100 million, which includes salaries and wages and costs for running the Kendra. This makes DD Bangalore one of the few Kendras that actually have a surplus of income (probably the highest across all Kendra’s in India) over expenditure, the officials assert.

    In 2005, DD Bangalore’s achievements were recognised by the industry with the Indian Telly Awards for the Best DD Kendra.

  • Zee brings English fare to viewers

    Zee brings English fare to viewers

    Zee Telefilms’ is set to enter the English movies and English general entertainment segment with its two channels Zee Movies and Zee English which are slated for launch on 15 March, 2000. Both the channels are to be encrypted and will be beamed from AsiaSat-3. “Television for the dot com generation” is the slugline for the two channels.

    The channels are expected to cater the Category “A” audience and claim to have a huge library of popular movies and other software. Zee English which is the general entertainment channel claims to have rights of popular serials like “Friends” and “The Benny Hill Show”. The channel boasts to have the last four year programming of the most popular serial in the US “Friends” while competing channel Star World has only the earlier three years of the popular sitcom.

    Zee Movies has acquired around 700 titles of English films from various houses like CBS, Warner Brothers, Pearsons, Carlton, Freemantle, Diskovery and Passport International. It would telecast five new movies everyday which would then be repeated.

    HBO, which undoubtedly is among the biggest cable movie channels in the world, will enter the Indian skies soon and could be a threat to Zee Movies. It already has drawn a huge line-up of popular Hollywood movies and would begin its test runs from 15 March, 2000 and is slated to be officially launch on 22 March.

    Zee Telefilms apparently has fixed the rates for Zee Movies and Zee English at Rs 5 and Rs 4 per subscriber. HBO’s sticker price is Rs 5.45. The network is slated to price its set-top boxes at around Rs 12,500 each which is way below that of the competing HBO which will price its boxes above Rs 25,000. This is likely to work in favour of Zee Movies in Indian cable TV homes. Zee would stand at an advantage due to the strong distribution network of SitiCable.

    Zee English and Zee Movies are expected to fill in the vacant space in the Zee Telefilms’ bouquet which lacked English programming.