ITV

Category: Television

  • Promax India 2023: Celebrating excellence in entertainment marketing & design!

    Promax India 2023: Celebrating excellence in entertainment marketing & design!

    Mumbai: Promax India, the leading community in the nation’s entertainment market, successfully hosted the 21 edition of the ‘Promax India Awards 2023,’ commemorating remarkable accomplishments in the realms of entertainment marketing and design. The Promax India Conference & Awards 2023 was held on 25 August at Mumbai’s Radisson Mumbai Goregaon, featuring informative sessions led by renowned global speakers. Ahead of the primary event, on 24 August, Promax India organised a creative boot camp – ‘The Anatomy of a Clip-Based Promo,’ along with a senior leadership luncheon.

    The grand event had industry media personality Amazon Prime Video head of India originals Aparna Purohit, as the awards chair along with Vidyanath Vaddi, head/on-air promotions, SPNI English Channels, English and Bangla Channels, Sony BBC Earth, Pix & Sony Aath; Shravanty Roy, Sr. vice president marketing, Zee Entertainment Enterprises Ltd; and Rupesh Kashyap, partner & chief content officer, Hotcult Branded content as the advisory board members.

    Day one of the event featured industry experts who shared their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. It started with an enlightening session on the topic ‘The Great Streaming Pivot’ by Lee Hunt who is a New York-based strategist and industry thought leader for media companies around the world. In his session, he shared details and stats about the changes that the world will see in the digital and entertainment landscape. Subsequently, a Senior Leadership Luncheon was hosted for the esteemed dignitaries which was followed by another discussion on the topic ‘Harsh Realities of the Future Workforce’ by David Shing (known as “Shingy”) who is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. He engaged with the panel through a slew of activities to educate big brands about the unique opportunities afforded by emerging digital, social, and mobile technologies.

    Additionally, the creative boot camp, titled ‘The Anatomy of a Clip-Based Promo,’ took place at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp was open to all professionals aiming to elevate their creative bar and produce world-class promos. The highly anticipated event witnessed prominent brands from all over the nation vying for the coveted awards.

    The second day’s conference began with Lee Hunt leading a session on ‘New Best Practices 2023,’ examining the competition between linear and streaming media, their new strategies, and how consumers continue to sample new entertainment services. Subsequently, Tamagna Ghosh, MD, APAC at Trailer Park Group, presented ‘World Gold,’ showcased some of this year’s incredible crop of Promax Gold winners in design and promotion. Another session by Sudipto Saha from PwC highlighted the use of analytics and AI to gain profound viewer insights. Additionally, ‘The Connected Human,’ a session by Shingy, a creative director, strategist, and futurist, delved extensively into the incredible process of connecting the brand with the world.

    Engaging in a fireside chat with Viacom18 head of brand and creative marketing Shagun Seda award-winning director Prasoon Pandey shared his thoughts on how he gets the ideas for his projects and commented, “When we get an idea, we keep dropping it because something is not surprising enough, I am looking always for ideas that keep surprising me first because if they do not surprise me they will not really surprise the audience and once you find it then you keep polishing it, keep looking at it from various sides and to keep polishing it. Once I feel this overall structure has been polished then I open and then I like layering my commercials because even if they want to be there just 10 times people should find something new, they should discover something new every”.

    ZEEL, chief channel officer, Bhojpuri bluster, Amarpreet Singh Saini said “Promax Workshop 2023 was invigorating for any creative spirit in the field of media. On the one hand, it gave an excellent landscaping of the evolving media world with directions to the future, it also blended in creative breakthrough sessions with amazing speakers like Shingy. It mixed knowledge with fun so well. Will look forward to more from their plate as it helps us get such fresh perspectives.”

    Some of the winners of the prestigious awards are best brand image campaign(In-house), won by Disney+ Hotstar for their Thoda Ruk Shah Rukh campaign; Best social media campaign for a channel or brand by Meta for Meta- creator day campaign; Best movies promo by Shemaroo Entertainment for Bahubali 1 & 2 stop motion; Best children’s promo by Zee Entertainment for Dance India Dance Li’L Masters, Best originated promo(out-of-house) by Sony Entertainment Television for Kaun Banega Crorepati S14; Best drama campaign by Sony Liv for Rocket Boys – The Mad Scientists; Best holiday/festival promo by Viacom 18(Nick-India) for Nickelodeon Dusshera Ident; Best entertainment promo by Sony Sports Network for WWE- Lootera Film Ft. John Abraham & Drew McInTyre; Best reality promo by Disney Star – Star Vijay for Big Boss 6 promo amongst others.

    The full winner’s list can be viewed at

     

  • Gods Reign crowned champions of India’s first franchised Esports tournament

    Gods Reign crowned champions of India’s first franchised Esports tournament

    Mumbai: Skyesports Masters, India’s biggest Esports tournament with an Rs two Crore Prize Pool, reached its exhilarating conclusion as Gods Reign took the crown at the Koramangala Indoor Stadium, Bangalore. The team took down Revenant Esports in the thrilling two-day Grand Finale to become the inaugural champions of India’s first-ever franchised Esports tournament on Sunday.

    The Skyesports Masters Grand Finale at the Koramangala Indoor Stadium was the country’s first post-pandemic Esports event that took place in a stadium. With more than 7,100 people registering to attend the event live, the on-ground matchup unfolded in front of a huge crowd who were gathered to cheer for their favourite CS:GO team.

    The finals contested by revenant Esports and Gods Reign turned out to be an electrifying affair between the two titans of India’s CS:GO landscape. The star-studded team led by Hrishikesh “Crazy_Gamer” Shenoy and comprising Anshul “KiiLSwitCh” Adarkar, Piyush “Clouda” Kalwania, Akash “Ph1NN” Bose, and Parijaat “Rev3nn” Banerjee performed to the best of their abilities to close the series 2-0 against a formidable Revenant Esports.

    Gods Reign CS:GO team captain Hrishikesh “Crazy_Gamer” Shenoy said, “We came into the grand finale to win it all and I am glad that my team was able to pull it off. It truly feels amazing to win the inaugural season of the Skyesports Masters after the countless hours of practice and dedication we have put in. We are grateful to all our fans who came to the venue to support us and the others watching from home. This victory goes to them.”

    The finals kicked off with both teams exchanging rounds initially to set up nail-biting action in the first map. However, Gods Reign was able to snowball a late-game round win towards the victory. The second map, though, was comparatively one-sided as Gods Reign took the command initially and prevented Revenant from making a comeback, similar to the semifinals.

    The event also witnessed the presence of the All India Football Federation (AIFF) member of the Karnataka legislative assembly and vice-president N.A. Harris, who felicitated the players of Gods Reign. “I wish all the best to Esports and our government is in support of you and anything we can do. We are always here for you,” he stated.

    The Skyesports Masters was one of India’s biggest gaming tournaments. The event kicked off with the League Stage from 8 July to 17 August as the eight franchised teams competed for the four spots in the grand finale. With more than 50 matches played, the tournament was a testament to the competitiveness of Counter-Strike Esports.

    “Congratulations to Gods Reign for their triumph in the biggest CS:GO tournament in the country. The Skyesports Masters served as a platform that showcased the talent and competitive spirit that runs through the veins of the country’s Esports community. We are also grateful to N.A. Haris for gracing the event with his presence and reaffirming the government’s commitment to developing the Esports ecosystem of India. Skyesports will continue to nurture the growth of Esports by organizing high-profile tournaments that enable competitive players along with their teams to thrive and create a name for themselves,” said Skyesports founder and CEO  Shiva Nandy.

    According to the “Windows of Opportunity” report on India’s media and entertainment industry by FICCI-EY, the number of brands investing in Esports in India grew from 72 in 2021 to 80 in 2022, and it is estimated to reach 100 in 2023.

    Being the biggest gaming event in the country, Skyesports Masters was a testament to this as the tournament roped in industry giants including AMD, Windows 11, Flipkart, and Zebronics as the sponsors along with Loco, who were the broadcasting partners for the event and played host to the livestream.

    Besides the high-octane Esports action, fans were treated to brand booths by Zebronics, AMD, Windows 11, and Flipkart. The event featured a fusion between Esports and music as rap sensation Karma teamed up with prominent content creator Mortal for a music performance.

  • Experience five days of Onam joy with News18 Kerala’s celebration lineup!

    Experience five days of Onam joy with News18 Kerala’s celebration lineup!

    Mumbai: As the vibrant festival of Kerala’s culture and heritage, Onam, approaches, News18 Kerala is all set to present a unique array of Onam-themed programs. With the aim of providing a profoundly enriching cultural spectacle, the channel has meticulously curated a special line-up. The festivities will be showcased from 25 to 29 August, exclusively on News18 Kerala. Commencing on 25 August, the program ‘Natt Onam’ will cast a spotlight on the cultural rituals and observances of Onam in various villages across Kerala. Another program will feature Onam festivities from 5 colleges within the state.  Anchors from News18 Kerala will visit colleges to participate in students’ Onam celebrations, including activities like Pooviliyonam which is onam farming, Thiruvathira performances, and even flash mobs. The renowned talk show “Onam Band Show” will feature some of the distinguished bands hailing from Kerala, followed by an impressive performance.

    An interesting Onam Pattonam session which will play the Onam special. Furthermore, the channel will present a captivating game show titled ‘Reel Life v/s Real Live,’ spotlighting four couples from social media reels, and welcoming guests from various corners of Kerala. There will be many special shows and activities like Poochantham a special Onam flower market, Azhakinte Onam which is Handloon Onam, Sakhavinte Onam an E P Jayarajan interview, Chamanjonam – A celebration with LGBTQIA+ community, and many more to make the festivities special. In addition to these, there will be a special telecast of a ritualistic ceremony at the Aranmula Temple, where the illustrious 63-item feast is served. Notably, the channel will also cover the celebrated Nehru Trophy Boat Race.

  • Exclusive interview on Chandrayan 3 landing with minister Anurag Thakur on News18 India’s “Aar Paar”

    Exclusive interview on Chandrayan 3 landing with minister Anurag Thakur on News18 India’s “Aar Paar”

    Mumbai: News18 India’s flagship show “Aar Paar,” hosted by renowned journalist Amish Devgan, recently secured an exclusive interview with Anurag Thakur, the esteemed minister of sports, youth affairs, and minister of information and broadcasting. The interview delved into the remarkable success of Chandrayan 3, the latest lunar mission, which has garnered global acclaim for its cost-effectiveness and achievements.

    Chandrayan 3, hailed as the world’s most cost-efficient and successful lunar mission, has once again positioned India as a pioneering force in space exploration. Under the BJP government’s visionary leadership, the nation’s space endeavours have witnessed exponential growth, with a remarkable increase in space missions from a mere 1.2 during the UPA government to an impressive 5.2 missions annually.

    The latest achievement in the form of Chandrayan 3 marks another significant milestone following the success of the Mangalyan mission. A noteworthy record was set with the simultaneous launch of 104 satellites, a testament to India’s capabilities and determination in the space sector. The government’s commitment to fostering innovation and entrepreneurship has led to the emergence of numerous startups, contributing to the nation’s technological advancement.

    The prime minister of India, Narendra Modi, has exhibited unwavering faith in the nation’s scientists and has been instrumental in ushering in a new era for the Indian space sector. Minister Anurag Thakur emphasized that this government’s policies have opened unprecedented opportunities, effectively transforming dreams into tangible realities.

    In response to questions about political credit-taking, minister Thakur highlighted the intelligence of the Indian citizenry, stating that they are discerning enough to differentiate between genuine efforts and opportunistic claims. He underscored the government’s commitment by revealing a budget allocation 2.5 times greater than that of the UPA government, a clear testament to the administration’s dedication to advancing space exploration.

    Minister Thakur acknowledged the significant role played by the country’s scientists in the Chandrayan 3 mission and emphasized that the success was a collective endeavour. He expressed his view that while the opposition may adopt a psychology of seeking credit, the BJP government focuses on delivering practical results that transform aspirations into accomplishments.

    The interview also touched upon the topic of National Awards, further illustrating the government’s dedication to honouring outstanding contributions across various fields.

    The “Aar Paar” exclusive interview provided a comprehensive insight into India’s remarkable journey in space exploration under the BJP government’s leadership. minister Anurag Thakur’s candid responses shed light on the dedication, vision, and collaborative spirit that drive India’s accomplishments in the space sector.

  • CNN-News18 No.1 for over a year with 35.3% market share

    CNN-News18 No.1 for over a year with 35.3% market share

    New Delhi: August 28, 2023:  CNN-News18 has maintained its leadership position in the English TV news genre with an average viewership share of over 35% for more than a year now.

    As per the data issued by viewership measurement agency BARC India, CNN-News18 has captured 35.3% market share. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%).

    In the 15+ TG (considered as the core segment by advertisers for media planning), CNN-News18 has maintained its top position by capturing 34.6% market share.

    Commenting on the long-standing leadership of CNN-News18, Network18 Group CEO (Broadcast) Avinash Kaul said, “The continued dominance of CNN-News18 in the robust All India 15+ or 2+ TG indicates the strength of the brand and the value it delivers to its advertisers. By convenient slicing and dicing of viewership data on thin slivers, the competition cannot mislead advertisers.”

    On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube. (Source: Socialblade | Period: Aug’22-July’23). On Facebook too, CNN-News18 had 787 million views. (Source: Crowdtangle | Period: Aug’22-July’23).

  • Calling all home cooks: Saffola Soya presents ‘Ghore Ghore Zee Bangla

    Calling all home cooks: Saffola Soya presents ‘Ghore Ghore Zee Bangla

    Mumbai: Marico Ltd’s Saffola Soya Chunks has associated with Zee Bangla to bring the exciting ‘Saffola Soya Shera Home Chef Contest’ to its consumers. Through this partnership, the brand is inviting all passionate home cooks and food enthusiasts to stand a chance to be part of Bengal’s widely acclaimed TV reality show, ‘Ghore Ghore Zee Bangla’. Presenting the perfect blend of family entertainment and culinary adventures, the show is hosted by award-winning Bengali actress Aparajita Adhya.

    The contest celebrates the essence of India’s softest and tastiest soya chunks, offering participants a platform to showcase their culinary skills and unleash their creativity in the kitchen. To participate in the contest, those interested can submit their entries by sharing their Saffola Soya recipe via WhatsApp (9147052271). The Ghore Ghore Zee Bangla team will visit the homes of the top 4 finalists, and episodes will be shot on the same. The winner will stand a chance to win an impressive prize of Rs. 1.5 Lakhs and special gift hampers from Saffola and Zee Bangla.

    To create further awareness, Saffola has launched a 360-degree campaign that comprises a mix of TV, digital and on-ground in Kolkata and the rest of West Bengal. The brand aims to communicate the key benefits of being the softest and tastiest by opening this contest to the consumers via TV Sponsorships, FCT, Astons and In-Show integration.

    Marico Ltd COO- India & CEO – new business Sanjay Mishra said, “We are delighted to partner with Zee Bangla and their most famous reality show ‘Ghore Ghore Zee Bangla’ for the ‘Saffola Soya Shera Home Chef Contest’. We aim to highlight the passion and creativity of our consumers and celebrate the unique story of every kitchen. The partnership between Saffola Soya Chunks and ZEE Bangla is a testament to both the brand’s commitment to enhancing consumer experiences and ensuring our consumers are given the platform to showcase their talent. We look forward to witnessing the magic talented home cooks can create using our product.”

    Similar delight has been echoed by Zee Entertainment Enterprises Ltd chief growth officer Ashish Sehgal said, “We, at Zee, are thrilled to partner with Marico for the ‘Saffola Soya Shera home chef contest’ on Zee Bangla. This exciting collaboration is reflective of our constant endeavour to develop innovative advertising solutions. Considering our extremely strong consumer connect in the market, we are sure this campaign will resonate deeply with the audience of West Bengal and generate immense value for Saffola Soya Chunks.”

    Madison Media Ultra COO Jolene Fernandes Solanki said, “Keeping our consumer and Market (West Bengal) at the core, our association and partnership with the Show ”Ghore Ghore Zee Bangla”  was just the relevant fit to creating ‘Saffola Soya Shera Home Chef Contest’. It also provides the perfect balance of reaching out to our consumers across TV, Digital and on-ground. We are extremely delighted to build this integration with our client & brand Saffola Soya chunks and Zee Bangla, hence creating a huge impact in the season for our brand.”

    The contest is open to every individual who is passionate about cooking and eager to explore the endless possibilities of incorporating the Saffola Soya Chunks product into their dishes. Participants will have the opportunity to showcase their skills while experimenting with the versatile and protein-rich soya chunks. The contest encourages participants to unleash their creativity and create delectable masterpieces, from traditional Bengali recipes to innovative fusion dishes.

    Saffola Soya Chunks are processed in a way to makes them the softest soya chunks, which helps them absorb the flavours to make your soya dish tastier. The Mealmaker Soya Chunks are available on the Saffola Store along with other major e-commerce platforms. 

  • Decoding G20: NDTV mega conclave brings together the biggest names behind India’s G20 success on one platform

    Decoding G20: NDTV mega conclave brings together the biggest names behind India’s G20 success on one platform

    Mumbai: How has India shaped the G20? How has the G20 presidency shaped India’s global future? NDTV’s day-long mega conclave brings the biggest names behind India’s G20 success on one platform.

    As they talk to the ministers right at the center of India’s G20 success, the G20 sherpa and chief coordinator, foreign policy experts, the World Economic Forum chief and voices from the global south, the conclave promises to dejargonise the often complex vocabulary around international summits.  

    The power-packed offering starts with Piyush Goyal, India’s Union minister of Commerce & Industry, Consumer Affairs, Food & Public Distribution and Textiles, decodes India as a business powerhouse.

    G20 sherpa, Amitabh Kant delivers a powerful keynote address bringing together the India success story within G20.

    McKinsey and Company’s global managing partner Bob Sternfels presents an exclusive report on Sustainable and Inclusive growth in G20 economies, followed by a session with Amitabh Kant, Bob Sternfels and McKinsey & Company’s India managing partner Rajat Dhawan.

    How did India push its cause of just energy transition? We chat with Hardeep Singh Puri,

    Union Minister for Petroleum and Natural Gas, Housing and Urban Affairs.

    India as an architect of the new digital economy? Listen in to an information packed conversation with Information Technology, Skill Development and Entrepreneurship minister of state Rajeev Chandrasekhar.  

    Harsh Vardhan Shringla, chief coordinator for India’s Presidency of G20, breaks down how India pulled off maximum meetings across the largest geography in the past 9 months, and how the mega G20 events came together.

    In a panel discussion, Meera Shankar, Former India Ambassador to the former US ambassador, Ashok Malik, Partner & Chair, The Asia Group and C Rajamohan, Senior fellow, Asia Society Policy Institute, discuss how India emerged as a global leader in the midst of shifting geopolitical lines.

    An important panel on The Voice of The Global South has panelists Borge Brende, President World Economic Forum, N K Singh, Co-Convener, G20 Independent Expert Group on Reforms in Multilateral Development Banks, and Vera Songwe, Chair and Founder, Liquidity and Sustainability Facility, Africa Growth Initiative, Brookings Institution, debating the often skewed economics of development.  

    How did India’s presidency shape G20? Alexander Ellis, UK’s High Commissioner to India, and Atul Keshap, president of US India Business Council give us the view of the Global North.  

    The closing session has India’s Union Minister for Power, New & Renewable Energy, RK Singh, talking about India’s moment under the sun – the power of future energy. 

  • CNBC-TV18 launches “The Great Indian Freedom Fest” campaign to foster and encourage financial freedom in young Indians

    CNBC-TV18 launches “The Great Indian Freedom Fest” campaign to foster and encourage financial freedom in young Indians

    Mumbai: CNBC-TV18, India’s leading English Business news brand launched ‘The Great Indian Freedom Fest’ campaign on Independence Day to promote the concept of financial freedom among young Indians. Through this initiative, CNBC-TV18 aims to foster a new generation of financially savvy individuals who understand the importance of not just savings but also investments and prudent money management. The Great Indian Freedom Fest kickstarted on 15 August and will continue well into September.

    The campaign is aimed towards the country’s youth, especially students pursuing their post-graduation & management degrees, recent graduates, as well as first jobbers, to equip them with the knowledge, guidance and steps to take affirmative actions essential to achieve their financial goals in life. Under this initiative, CNBC-TV18 is collaborating with esteemed institutions such as NMIMS Bangalore, IBS Mumbai and more to extend its outreach and connect with the larger student community.

    The Great Indian Freedom Fest will feature insightful discussions with visionary leaders who have achieved remarkable success in their fields while mastering the art of money management and wealth creation. For the Bengaluru chapter, startup mavens Jumbotail co-founder & CEO Karthik Venkateswaran and  INSTAMOJO co-founder Akash Gehani along with CNBC-TV18’s Ritu Singh visited the NMIMS Bengaluru campus and interacted with the financially savvy generation of today. These luminaries shared their inspiring journeys, insights on success, and valuable advice on the steps towards financial freedom, as well as guided students through the intricacies of today’s investment landscape. Karthik Venkateswaran of Jumbotail emphasised the importance of investing in relationships to build successful ventures, whereas Akash Gehani of INSTAMOJO shared that discipline is the absolute key to success and it is about getting the small things right.

    Commenting on the initiative, CNBC-TV18 managing editor Shereen Bhan said, “The concept of freedom has evolved significantly since the past few decades, extending beyond political liberation to encompass achieving personal goals and financial empowerment. Recognizing this shift, CNBC-TV18 as a trusted partner and investment ally is delighted to present ‘The Great Indian Freedom Fest.’ This interactive campaign aims to redefine freedom to align with the modern ambitions of achieving ‘Financial Freedom’, and guide the younger cohorts on their journey to successful money management, investments and overall financial independence.”

    Network18 CEO business news Smriti Mehra said, “Empowering the young minds of India with financial knowledge is not just an initiative, it’s a commitment to shaping a more informed and prosperous future. Through ‘The Great Indian Freedom Fest,’ we’re lighting the path to financial literacy, guiding students towards economic independence one lesson at a time and ensuring that they all hold the torch of economic independence & informed decision-making.”

    Catch the Bengaluru chapter on CNBC-TV18 & CNBC-TV18.com on Saturday, 26 August, 10.30 pm and Sunday, 27 August, 6.30 pm.

  • Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Revolutionising Agri-Food Dialogue: Zee 24 TAAS set to telecast Shetkari Parishad on 26 August 2023

    Mumbai: Zee24 TAAS, Maharashtra’s leading Marathi news channel, is set to captivate audiences with its most-awaited impactful Agri-Food Dialogue through the telecast of ‘Shetkari Parishad’ conclave, held in Pune. The telecast, scheduled for Saturday, 26 August 2023, at 4 PM, promises to be a beacon of transformative dialogue and innovation in the fields of Agriculture and Food Processing.

    With an unwavering commitment to fostering progress, Zee24 TAAS brought together leaders, experts, and stakeholders to discuss the key issues facing these critical industries. The Shetkari Parishad conclave not only highlighted the latest developments, opportunities, challenges, but also comprised of in-depth discussions focusing on the path forward for the agriculture and food processing sector.

    The wide-spread viewers of Zee24 TAAS will be able to get a deeper understanding on the sector listening to the esteemed voices from various domains, including political leaders and industry experts. Among them, Maharashtra Pradesh Congress Committee president Nan Patole highlighted the need for enhanced budget provisions for agriculture, stating, “Even though India is known for agriculture, the budget provisions are sufficient enough and not planned in a strategized way.” Emphasizing on the importance of soil health, Govt. of Maharashtra minister of agriculture Dhananjay Munde also further stated, “Farmers need  to check the quality of soil that will eventually help them to determine the fertility for better harvest.”

    Speaking on the success of Shetkari Parishad, Zee 24 TAAS editor Shetkari Parishad Nilesh Khare said, “The Shetkari Parishad is an agricultural renaissance that will echo in the annals of our history. It holds the power to shape a bright and progressive future for the agriculture industry. It is, in fact, a testament to our dedication to fostering impactful conversations that drive innovation and transformation within the sector.”

    Zee Media Corporation Ltd  CEO Abhay Ojha further added, “Our commitment to empowering the agriculture and food processing sector is resolute. The Shetkari Parishad serves as a cauldron of transformation, unifying the forward-thinkers, game-changers, and pathfinders who are scripting a new narrative for this critical sector.”

    Co-presented by  by Pitambari Nursery Franchise and Akkudas Trading, Shetkari Parishad’s  Tourism Partner was the Directorate of Tourism Maharashtra State, its Banking Partner was Buldhana Urban Cooperative Credit Society Ltd, its Associate Sponsors are Kanhaiya agro, Rajashree lottery, Quick start 24 Group, J.K.Hightek ops Ropvatika, Universal Biocon Pvt ltd, Vidharbha Irrigation system Pvt ltd, Dr.Bawaskar Technology(agro) pvt ltd and DYP Group, the Zee24 TAAS Shetkari Parishad has positioned itself as a catalyst for change in the agricultural landscape. 

  • New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    Mumbai: After the raging success of its previous season last year, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returns with an exciting new season that has Himesh Reshammiya, Neeti Mohan, Anu Malik as judges and Aditya Narayan as the host. Premiering on 26 August, the new season is poised to change the game with a new format that includes spontaneous challenges thrown at contestants by the judges after one of their peers has delivered an outstanding act in a particular style or genre … Rather than a set template with weekly rounds one is familiar with, this challenging environment is bound to shake up the room a bit, stimulate a competitive edge amongst the contestants and pack in a new surprise for its viewers in every single episode!

    Two months ago, Sa Re Ga Ma Pa announced a nationwide quest for ‘OG’ voices across India. For the first time ever, the audition process went paperless – led by a strong digital leg and even the on-ground phase saw negligible use of paper as a part of the channel’s endeavour of being environmentally responsible. Leaving no stone unturned in scouting the best of talent, the creative team even welcomed recommendations from anyone who could spot raw talent around. While each aspirant’s distinctive singing style and proficiency determined their success, it was only the truly ‘OG’ that made the cut. From the panel unanimously agreeing that West Bengal’s Albert Kabo Lepcha has the voice of a hero after hearing his soulful rendition of ‘I Love You’ to Kharagpur’s Sonia Gazmer modulating her voice only the way she can, acing both the male and female portions of ‘Nagin Se Meri Chaal’; From Delhi’s Sana Arora who struck a chord, strumming a guitar as she sang ‘Love You Zindagi’ to Mumbai’s Abdul whose eyes convey as much passion as his voice when he sings ‘Teri Yaadon Mein’; From UP’s Nishtha Sharma leaving everyone spellbound with her aalaap of ‘Banarasiya’ to Kolkata’s Ranita Banerjee standing up to Himesh’s on-the-spot challenge and rendering an equally evocative rendition of the same song, audiences are in for an exceptional musical extravaganza, marking a grand celebration of music this season!

    Zee TV business head Aparna Bhosle said, “With Sa Re Ga Ma Pa’s rich legacy spanning nearly three decades, we take pride in staying true to our commitment of showcasing the most distinctive, extraordinary voices of India. To fuel a healthy spirit of competition and make the viewer experience more dynamic, we are infusing this season with spontaneous challenges to the talent and rewarding the top performers with an opportunity to release their original singles via Zee Music Company. This should make for a compelling watch”.

    ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “Sa Re Ga Ma Pa’s new season has created great buzz among audiences in the run-up to its launch. I am delighted to welcome Maruti and Dabur as the main sponsors for this highly anticipated show, which will not only help us find new talent but will launch original singers in the industry.  We thank our sponsors for being part of this journey and l look forward to more such associations.”

    Dabur India Ltd head- oral care Augustus Daniel said, “We are pleased to announce our association with Zee TV. Their large viewership would help in building awareness about our new launch in the Gels toothpaste category – “Dabur Red Bae Fresh Gel”. The brand has been meticulously crafted with Gen Z and millennials in mind – ‘BAE – Before Anyone Else’ captures the essence of a close friend or a partner, while ‘irresistible freshness’ appeals to youth aiming to leave a lasting impact in every interaction.”

    Get ready to witness the exciting new season of Sa Re Ga Ma Pa, starting 26 August, every Saturday and Sunday at 9 pm, only on Zee TV!