Category: Television

  • Critically acclaimed ‘Babel’ to be simultaneously released in India

    Critically acclaimed ‘Babel’ to be simultaneously released in India

    MUMBAI: The Brad Pitt, Cate Blanchett film Babel, which premiered at the Cannes Film festival in France this year and won three awards there including one for the director will be simultaneously release in India along with the US in the mid-week of July.

    E-City films, which has distributed critically acclaimed films in the past like Million Dollar Baby and A History of Violence will release the film.Babel is the final chapter in the trilogy after the much-acclaimed Amores Perros and 21 Grams for Mexican director Alejandro Gonzalez Inarritu. The movie recently became a hot topic of discussion when imdb.com mentioned Shilpa Shetty and Mahima Chaudhry’s name in the film’s cast, even though they weren’t working on the movie.

    The title of the movie refers to the tower of Babel in the ancient town of Babylon, where humans thought they were gods and could reach the heaven without God. The film explores the subject of relationships and plays around the themes of love in adversity. It revolves around four interweaving stories set in Morocco, Tunisia, Mexico and Japan.

    At the press conference for the film at the Cannes Film Festival last month Iñárritu dwelt on the film’s title saying, “Babel, we think about man building this tower and trying to arrive to the sky and be gods. And then God got angry and he created these different languages. And that’s the reason we are talking so many languages all over the world. For me that’s not the problem, I think that language can be very easy to break.

    “For me, I think the problem is the ideas and preconceptions that we have that really keep us apart. That’s what the film’s about. And at the same time, I want this film to be basically about what separates us and what brings us together. I think that’s the key element: What makes us the same people living in the world and not what are our differences. Which ones are the similarities and I hope this film communicates that.”

    As far as the film’s message is concerned he says, “I don’t know if it’s an x-ray of the world because that’s too ambitious, but I tried to show what is going on with us at the moment. We see the “other” as always abstract, so that to be different means to be dangerous and not able to understand the other. This is happening not only country between country, but against fathers, against sons, against husband.

    “We are not able to listen anymore. I want to talk about that, the borders within our souls: our preconceptions of our fathers, the archetypes we have from religions, races, cultures. I tried to make a film that talks about prejudice without being prejudice.

    “Seeing a film is very a fragmented emotional experience. At this time, I didn’t want to play with that. I wanted to be more linear so that people wouldn’t feel distracted by the film’s structure and just let them flow with the emotion of the film.”

    Blanchett said, “This film is all about connections between parents and children, which I think so many of us understand. It felt very personal for me as well as for Alejandro. Being a parent, when you see a child in danger, particularly with an irresponsible nanny, it engages me, it’s like pulling the roots of my system out. It’s very distressing.”

    About the experience of working with Brad Pitt the Australian Oscar winner said, “It is like chocolate. He’s glorious and wonderful. We have been wanting to work with one another for a long time and to work together in quite an unexpected way and for Brad to be doing something for an audience, and Alejandro, it was intensely riveting.

    “The moment of him, which is so beautifully judged in terms of where it’s placed in the film but also so exquisitely performed, when he speaks with the children on the phone at the end, I think it’s one of the most moving moments in a film.”

    As far as America is concerned Iñárritu says, “In this film I don’t want good or bad guys. I think what is happening in the world is perpetuated. I try to be subtle in a way, to not be archetypal, and not prejudice. When I think about an Empire, it’s not about nations, human beings, others. It’s the way they normally try to pretend that everyone is a terrorist, anything can be held against you. I think there is now an obsessive idea, obsessive problem with the United States, showing its power. This is a very stressful moment in history.”

  • AXN goes on a ‘Road Trip’ this football season

    AXN goes on a ‘Road Trip’ this football season

    MUMBAI: In a bid to broaden its programming range the action oriented AXN has announced a new programming band Road Trip. This basically celebrates major sporting and entertainment spectacles.

    The initiative will kick off with a four part series on the football World Cup which kicks off on Friday in Germany. The show airs every Friday at 9 pm.

    AXN Road Trip: Fifa World Cup 2006 will offer viewers a chance to get an inside glimpse of the global phenomenon that is the World Cup and all of the off-the-charts events and activities planned in and around the host cities.

    The show’s host Neil Cole travels across Germany in search of the stories, the people, the places that make this the epic center stage of the world’s favorite sport this summer. The stakes are high as teams representing 32 countries vie for the World cup.

    The show will travel across Germany to highlight all 12 host cities and will feature segments on the players and interviews with fans. It will also include qualifying moments from teams like Brazil, Germany, the Czech Republic, England and Argentina.

    AXN will give viewers the chance to get up, close and personal with some of the sports great’s from around the globe. The show will have insight’s from veterans such as Germany’s Franz Beckenbauer, Brazil’s Pele, Argentina’s Diego Maradona, Italy’s Roberto Baggio, Holland’s Marco Van Basten, and Korea’s Cha Bum Keun will prepare viewers for what is to come, while reflecting on some of the greatest moments the World Cup has ever seen.

  • Discovery introduces viewers to a seven year old surgeon

    Discovery introduces viewers to a seven year old surgeon

    MUMBAI: Discovery will air a one hour special The Seven Year Old Surgeon on 10 June at 8 pm.In 2001 seven year old Akrit Jaswal gained celebrity status when he successfully performed an operation to separate the fused fingers of an eight year old girl in his small village in North India.

    Now the 12 year old researches cures for cancer in his laboratory which was extablished by his proud parents. Viewers will also see him going to the UK to meet British scientists who offer their verdicts on him. The show also interviews psychologists who assess the effects these achievements could be having on his childhood.

    Jaswal became obssessed with medicine at an early age. He memorised medical books and winessed surgeries. He even experimented on animals at his home in Himachal Pradesh. As the word of the young prodigy spread villagers flocked to hime home seeking advice or just a glimpse of the boy.

    Much to his discomfort he was idolised and revered as a God. However he did meet some of the hordes that gathered on his doorstep. He has prescribed medicine for over a thousand cases including a man suffering from a brain disorder.

  • ‘Consolidation in news business is an inevitability’ : Laxmi Goel – Zee News Ltd director

    ‘Consolidation in news business is an inevitability’ : Laxmi Goel – Zee News Ltd director

    Laxmi N Goel, director Zee News Ltd and the second of the three brothers of Essel Group chairman Subhash Chandra, is not given to hype and hoopla.

    Even when he has to announce his organisation’s achievements, true to his style, he’s most likely to hold the event in modest surroundings. A case in point being the launch of the book Pehal, which he authored, done in Federation of Indian Chambers of Commerce and Industry auditorium in Delhi instead of a five star hotel. As he says, every paise or penny saved is that much earned, which can be reinvested into the company.

    He doesn’t have any formal training in business management or television programming, but has still managed to oversee the functioning of Zee News channel quite successfully over the years after it was decided to do away with professional CEOs at the helm to manage news.

    These days Laxmi Goel spends more time discussing annual budgets and increments of his colleagues than on the exercising cycle. After all, the restructuring of Zee Telefilms has landed him added responsibilities of all the Zee family regional channels, which have been hived off into Zee News Ltd to conform to government guidelines on foreign investment in television news entities. “I wish I could find some more time for my daily walks,” Goel rues.

    In an interview with Indiantelevision.com, held at the Zee News’ headquarters in Noida on the outskirts of Delhi, Goel discusses some aspects of the restructured Zee News.

    Excerpts:

    Why was the de-merger of Zee News necessary?
    When the organization becomes big, this type of de-merger helps in better control of various aspects of business. However, for me, things still remain the same. We have to do well and show good results to our shareholders. That was the theme earlier. It’s still so.

    Have you settled down in your new role and what would be the agenda now?
    It’s still early to spell out agendas as it’d take five to six months for things to settle down completely.

    But, as I said earlier, the basic process remains by and large the same. We have started a Bengali news channel (24 Ghanta or 24 Hours) and we would evaluate our expansion options as the market pans out.

    The Bengali channel seems to be a case of the Right shaking hands with the Left. Zee’s promoter family are said to be Bharatiya Janata Party and parent RSS sympathizers, while Bengali channel partner Akaash Bangla owners are known backers of the Left parties. Comment.
    I don’t understand what political ideologies, if at all there is one, has to do with business decisions? 24 Ghanta was a business decision where Zee News thought Akaash Bangla to be the right business partner. Moreover, as Akaash Bangla is an existing TV channel, its owners had the advantage of understanding the TV business.

    What would you like to do with the organization now that you have more properties to look after, apart from Zee News and Zee Business?
    The functioning of the organization remains more or less the same. It has just taken a different avatar. What is remarkably different is that there would not be any consolidated profit and loss account for Zee News any more. You journalists can say that we would not be able to hide behind Zee Telefilms with our financial performance any more. Now, that’s a challenge too. We would have to continue showing good results and keep our shareholders happy by nurturing the bottom-line.

    Apart from that, we are now free to take independent decisions on expansion, which will always be guided by market forces. At the moment, we are not actively considering any addition to the present crop of channels, but I cannot predict the future. If a sudden need arises to have a product in a certain segment of television business or geographical area, we can consider it then.

    Do you feel that so many news channels, including those from the Zee News stable, will survive in the long term?
    India is a growing market where increasingly people are formally getting educated. A combination of this has fuelled consumption of news. The trick lies in delivering news quickly and in a manner that is consumer friendly.

    But such mushrooming of news channels all over is unlikely to be supported by the market in the long term. The process of consolidation has started.

    We would have to continue showing good results and keep our shareholders happy by nurturing the bottom-line

    Will the economics of running news channels force consolidation?
    Partly yes. Let’s take, for example, a news channel that aims to have a national presence. On an average capital expenditure on national news channel can range between Rs 800 to Rs 900 million. At times it can go beyond that too. Then the running expense per month for a national news channel comes to approximately Rs 80 million, which would include expenditure on news gathering and marketing activities. Now these figures are not small, though not huge either.

    As different news channels have different business models, over the years mounting expenses will force consolidation. This can happen in the form of mergers and acquisitions or can result in cutting down cost on news gathering and infrastructure by evolving a model where some sharing is done by various players in the industry.

    Carriage fee that most TV channels pay to cable operators, coupled with growing employee wage bill in news organizations, also add to the cost. To outsiders, these costs might not look very important, but let me assure you that carriage fee and increasing pay packets of TV journalists do weigh down a TV news organization.

    Since the Indian news market is still very active, the exact shape of consolidation is difficult to predict accurately. But consolidation is an inevitability.

    How is Zee News Ltd addressing the problems of carriage fee and bloating wage bills?
    We are not as aggressive as other news channels in holding back people who want to leave for another channel for a better pay packet. We do talk to people who want to leave and try to reason out the advantages of Zee News Ltd. However, we feel that beyond a point it’s futile to negotiate on remuneration as the demands and wish list of some people just don’t seem to end. Such people would leave anyway. If not today, then tomorrow.

    In such cases, Zee News lets people go for the larger benefit of the company and its bottom-line. And, there have been innumerable cases when former Zee News employees have requested to be taken back at the salary that they had been drawing at the time of leaving.

    As far as carriage fee is concerned, we feel CAS is the solution. Newer technologies like CAS and DTH would help in arresting the demands of cable operators, which can be unreasonable at times.

    What is the revenue mop up level for Zee News and Zee Business channels?
    A majority of the revenue, of course, comes from Zee News, which is in the range of Rs 10-20 million per month. Out of this, subscription revenue is more than advertising money.

    How are the regional channels doing financially and ratings wise?
    Most of the channels are doing well, but the actual process of consolidation is still on. Only after the formal work is complete, we’d get down to evaluate the prospects of each channel in our company (which include Zee Bangla, Zee Telegu, Zee Gujarati, 24 Ghanta, etc).

    How many news channels do you foresee in the next two to three years?
    At the national level, I foresee 2-4 channels surviving in the next three to five years time.

  • Online and mobile players go for the goal

    Online and mobile players go for the goal

    MUMBAI: With the biggest event in the global sporting calendar, the 2006 Fifa World Cup in Germany, just four days away, web sites and mobile phone platforms have beefed up their football content to attract viewers and advertisers.

    For websites, it is an opportunity to attract Indian sports buffs and for advertisers it will be a classic opportunity to get their message across. According to estimates by the Internet and Mobile Association of India, for larger portals, the incremental jump in advertising revenues will be anywhere between 8 – 15 per cent.

    Internet use in India has grown exponentially since 2002, when the last World Cup tournament was held. In 2002, the number of internet users were about eight million as compared to today’s 38.5 million. Consumption of sports infotainment online too has grown significantly in the last four years in India.

    Yahoo! India director sales Pearl Uppal is upbeat about the prospects for the event. “We see high potential in online advertising for the soccer World Cup. Yahoo! is hosting the official site of the 2006 Fifa World Cup. Further, we expect an estimated 32 million unique users to consume over four billion pages of the 2006 official Fifa World Cup site. We see high engagement of our users with Yahoo! India Sports.”

    As an official Fifa World Cup partner, Yahoo! is bringing unique World Cup experience both online and on mobile. This will provide advertisers with a proposition and consistent platform with which to tap into audiences’ passion for football and the Fifa World Cup. Yahoo! is offering opportunities to advertisers to immerse the brand within an engaged content experience and to run innovative promotions on their online and mobile platforms.

    Rediff.com India Ltd chief media revenue officer Aravindra Kanwal said, “Traffic will be strong and we should see a 50 – 100 per cent spike (visitors to the web site) for some matches.”

    Rediff.com, besides having match schedules online, also has trivia related to the World Cup, a countdown to the beginning of the activity, full coverage of past tournaments, international and national and also an online football store to enable users to purchase their favourite football memorabilia. There is a Fifa World Cup 2006 Gaming Zone, which allows a user to participate in a game to test their memory and concentration.

    “Web sites are pulling out the stops to attract viewers and advertisers. At Rediff.com, editorial teams are working on different formats and plan to offer advertisers opportunities to integrate mobile and internet mediums with print, TV and radio. HT plans to create more than 100 pages of micro-sites promoted across the site,” said HT Media Ltd head sales and alliances Salil Kumar.

    Sify.com head of consumer channels Ajay Nambiar said, “Corporates are showing a very high degree of interest in the World Cup focused websites, knowing full well that the World Cup has captured the imagination of the youth in particular. Maruti Swift is one of the sponsors on Sify. Several other corporates are talking to us and Sify’s special section will see multiple advertisers and sponsors targetting the football fan.”

    The Sify World Cup special on the web site features videos of venues, teams, players, past tournaments and preparations, apart from news reports and features, off-beat stories, contests, best of blogs, interactives, video-based quizzes, etc. During the cup, live tickers, news reports, features, image galleries, audio commentary and videos will capture the excitement of the Cup.

    The 2006 football World Cup in Germany also represents an opportunity to promote 3G. However, according to a study ‘World Cup 2006: Scoring with mobile content and services’ published by research company Visiongain, it will be established content, such as text-based services that will generate the most significant revenue.

    The study found that the one-month long tournament will generate $6.35 billion in revenue, with text-based services and downloads, such as ring tones and logos, being the most significant.

    Gaming will also contribute to profits earned by World Cup related content. The industry will also look to generate revenue through interactive video messaging, video clips and even blogging services. The key revenue generators will be tried and tested text services, ring tones and logos. The content of the World Cup lends itself well to highlights clips, which operators have been busy purchasing the rights for, as well as mobile gambling.

    Airtel in India, thanks to it being a member of the Bridge Mobile Alliance and Mobile ESPN partnership, has been providing its users with a dedicated news section on the World Cup 2006 from 23 May to 9 July 2006. For example, ESPN Here We Go will provide the latest match insights from ESPN Star Sports presenters and football pundits as they bring match previews, predictions, analysis, previous day highlights and team news from the World Cup.

    SportsCenter will enable fans to keep track of the latest sports in action, around-the-world coverage on top sports stories, with special reports on the World Cup match updates, summaries and results. Other sports content service offerings available for download include Java games, wallpapers of popular football players and player tunes to name a few.

  • TV pilot production drops 23% in Los Angeles

    TV pilot production drops 23% in Los Angeles

    MUMBAI: Los Angeles’ television pilot production during the February-May pilot season declined about 23 per cent in 2006, from 105 shows produced in 2005 to 81 this year. The drop in Los Angeles occurred as production in other regions grew significantly.

    According to the findings of a survey done by FilmL.A., Inc., while the overall number of pilots produced for the season slipped three per cent (from 124 to 120 projects), L.A.’s share of the season total fell to 68 per cent, a 21 per cent drop from the 85 per cent share in 2005.

    FilmL.A.’s second annual overview of pilot production was based on an industry-wide survey of production companies. The data shows that L.A.’s loss resulted in a gain for other locales, most notably New York City, which saw its pilot production share increase to 11 projects, from seven in 2005.

    The Canadian provinces matched NYC’s tally with 11 pilots (vs. five in 2005). Washington DC hosted three pilots, while Florida, Georgia, Louisiana and Texas each had two pilots. Massachusetts, Illinois, Tennessee, New Mexico, Rhode Island and Utah split the remainder with one pilot each. In all, 39 of this year’s 120 pilots were produced outside of Los Angeles; more than double the number recorded last year.

    FilmL.A. president Steve MacDonald says the survey’s results challenge the assumption that most pilots would be shot in Los Angeles. “Aggressive incentives from other jurisdictions have now succeeded in attracting almost a third of the season’s pilot productions. Without a significant response, we’re not likely to retain a majority share for much longer,” said MacDonald.

    As for the economic impact, MacDonald says the production shift this pilot season cost Los Angeles thousands of jobs and as much as $70 million in production spending. Approximately $216 million of this season’s $370 million production pie was spent in Los Angeles. These figures are based on industry average pilot costs of $4 million for a one-hour drama, and $2 million for a half-hour comedy or other genre episode.

    In addition to tracking pilot production, FilmL.A. also examined new series orders for the upcoming broadcast network season in order to track the production locations for these shows. The total number of pilots picked up as new and mid-season shows declined from 47 in 2005 to 39 this year, with 30 slated for the fall schedule and nine scheduled to debut mid-season. Twenty-six of the new shows will be produced in Los Angeles (13 one-hour, 13 half-hour), eight in New York (six one-hour, two half-hour), two one-hour shows in Canada and one one-hour show each in Texas, Rhode Island and a still undisclosed location. In the transition from pilot episode to picked up series, one show is moving from New York to Toronto, and another is moving from Los Angeles to New York.

    The nine mid-season replacements will include five half-hour shows produced in Los Angeles, one one-hour show each in New York and Canada, and two shows for which locations have not yet been announced. All tolled, the 26 new shows slated for production in Los Angeles represent a 67 per cent share of the new show total, down from 74 per cent in 2005 (when L.A. garnered 35 of 47 new shows).

    MacDonald says FilmL.A.’s overview of pilot and new show production provides further evidence that other locales are offering more than just tax breaks. “In addition to seeing other regions gain a bigger share of the pilot production pie, it’s clear that many have developed the infrastructure to support new shows for the long haul.”

  • Amrita TV lines up Fifa World Cup specials

    Amrita TV lines up Fifa World Cup specials

    MUMBAI: With the countdown to the 2006 Fifa World Cup fast approaching, Amrita Television, is now running a Fifa segment in its news bulletins.

    For a duration of about six minutes, the World Cup tele-clip will include, a history of World Cup, team profiles and a general item on the warm-up matches.

    A reciepient of 15 Kerala State TV Awards, Amrita TV in preparation for the big sporting event, has already profiled participating teams including Brazil, Argentina, England, Germany, Italy, France, Spain, Holland and Portugal. 

    The channels coverage of the World Cup will also feature famous personalities and celebrities selecting their favourite team, accompanying reasons for that selection.

    With the commence of the World Cup on 9 June, Amrita TV plans to invite guests on the breakfast show to analyse the game, telecast the Goal of the Day, with pop-ups on the sidelights of the day’s game. Another segment includes, Players to Watch.

    In addition, Amrita TV has also published a leaflet containing the match schedule for the World Cup, along with additional attractions on the Channel. It has been distributed free of cost, across various centres, informs an official release.

  • DTV, IPTV growth set to boost Flat Panel Display, STB, chipsets industries

    DTV, IPTV growth set to boost Flat Panel Display, STB, chipsets industries

    MUMBAI: The anticipated growth of digital television (DTV) and high-definition television (HDTV) globally is expected to positively influence the development of a range of support industries.

    A study by Frost and Sullivan Global Advances in Digital TV and HDTV Chipsets notes that these support industries include those of flat panel displays, broadcasting, telecommunications, chipset design and production, set-top box manufacturing, and software or middleware development.

    The flat panel display industry, in particular, has recorded huge revenue growth since the launch of DTV and HDTV services. Moreover, emerging display technologies such as organic light-emitting diodes (OLED) and field emission displays (FED) are being seen as a challenge to the market dominance of liquid crystal displays (LCDs) and with the recent advances in manufacturing techniques, the future for both OLED and FED look promising.

    With regard to the set-top box (STB) technology, new STB chipsets are steered toward the direction of providing a single-chip solution. The introduction of advanced compression standards such as Moving Pictures Expert Group (MPEG)-4 AVC has highly enhanced the video streaming capability of the high-end STBs, and future STBs will have more programmability and advanced functions such as a personal digital recorder. Future chipset designs are likely to focus on the convergence of TV and computer networks and the concept of a multimedia home platform (MHP).

    Technical Insights research analyst Dr. Jayson Koh notes, “Determined to lead the broadcast technologies, the Information Society Technologies (IST) and European Union (EU) have been funding numerous projects in the field of digital and high-definition television, driving the European companies and universities in this area.

    “While countries such as Greece are laying infrastructures for the digital switch over, terrestrial DTV services are already well developed in Germany and France, and Britain has also recently introduced many DTV and IPTV services.”

    The report further notes that in Asia, South Korean, Japanese and Taiwanese companies are leading the flat panel display industries, catering to the increasing demands for LCD and plasma discharge panel (PDP) TV from Europe, North America and notably, China. Also there have been a significant number of IPTV and DTV deployments in Asian countries such as Hong Kong, Taiwan, China, Singapore and South Korea.

    The Challenges: Amidst these positive trends, the high entry barrier and the lack of cost- effective techniques for mass production are the most critical issues that the new companies and technologies in the flat panel display industryface. Other obstacles that add to the entry barrier include, competing with the low average selling price of LCD, high cost of investment, lack of customer awareness, availability of raw materials and components suppliers and the distribution networks.

    “The prolonged format war between HD-DVD and Blu-ray is expected to delay the integration of new DVD standard in high-end STBs and manufacturers would prefer to wait till a common format arises.

    “In the case of new video compression standard, the H.264 would slowly take over the MPEG-2 market but face competition from both AVS and VC-1,” adds Koh.

    In the near term, STB manufacturers have to decide whether to support a certain new generation DVD format or to provide a multiple format drive. Although chipset companies are providing more multiple video compression supports in their products, the high licensing fee arises from this kind of chipsets may not be encouraging.

  • BBC kicks off Big Screen World Cup Tour in the UK

    BBC kicks off Big Screen World Cup Tour in the UK

    MUMBAI: To mark the start of the World Cup on Friday UK pubcaster the BBC has announced that its Big Screen World Cup Tour in the UK is heading to the David Beckham Academy in Greenwich, East London for a special children’s ‘Welcome to the World Cup’ party.

    Around 500 local young players and their families will be invited to the academy to watch the opening ceremony and the first game from Munich on the big screen hosted by BBC Radio Five Live as Germany take on Costa Rica on Friday 9 June.

    The big screen will be in the car park and open from 3.30 pm with an Opening Ceremony of children from the academy parading flags from all countries taking part.

    There will also be a range of on-site entertainment including giant table football, football street theatre, an interactive virtual penalty shoot-out, the BBC Sport Academy ‘Keepy Uppy’ competition as well as face painters and cheerleaders.

    BBC Live Events project director Bill Morris said, “This promises to be an exciting start to the BBC Big Screen World Cup Tour which is part of the BBC’s offering for the World Cup.

    “The screens will appear in towns and cities across the country every single day of the World Cup providing live coverage of the top match that day.”

    BBC Big Screen World Cup Tour sees two giant screens touring a range of sites from Guernsey to Glasgow and Preston to Peterborough and will set up in town squares, festival grounds and even a service station.

    Radio Five Live’s man Mark Clemmit will be in place to host screen one. Mark will link into Five Live as well as local radio stations giving fans an opportunity to voice their thoughts on the forthcoming match. BBC Sport will relay scenes from the big screens to fans watching at home

    As well as catching all the action on a huge screen, there’ll be family friendly entertainment including interactive games, crowd cams and the chance to text in comments and even give player ratings.

  • Nick US touches a ratings high in May

    Nick US touches a ratings high in May

    MUMBAI: US kids broadcaster Nickelodeon has managed its best peformance for last month since 2002.

    It managed a 3.8 rating and got 1.2 million viewers among the 2-11 age bracket. This marks a rise of seven per cent in rating and an eight per cent growth in impressions above May 2005.

    Nick adds that it dominated among kid-targeted networks among the core 2-11 demo, besting Disney (2.3 kid 2-11 rating/742,000 viewers) by 65 per cent and Cartoon (1.9 kid 2-11 rating/628,000 viewers) by 97 per cent within Nick Total Day.

    Online Nick.com recorded its second most visited month ever to the site, logging nearly 14.5 million monthly unique visitors in May. This marked an increase of 86 per cent compared to May 2005 and a nine per cent rise from April 2006. TurboNick, Nickelodeon’s broadband video service on Nick.com, had its best month ever with over 21 million video streams, beating the previous highest month, March by 23 per cent.

    The number one stream for the month was vignettes for The Fairly Odd Parents’ special Fairy Idol, which captured nearly 2 million streams. In addition, the Fairly Idol – Fast Fame! game was the number one game on Nick.com with over 5.1 game plays, contributing to the nearly 77 million total game plays on Nick.com in May.