Category: Television

  • Zee 24 TAAS to host ‘RISE: Udyog Bhushan Marathwada Edition’

    Zee 24 TAAS to host ‘RISE: Udyog Bhushan Marathwada Edition’

    Mumbai: The entrepreneurial landscape of Marathwada is in the midst of a profound transformation, with a burgeoning focus on technology start-ups, agribusinesses, and small-scale manufacturing units. In a momentous endeavour, Zee 24 TAAS is all set to host its ‘RISE: Udyog Bhushan Marathwada Edition’, an esteemed program poised to recognise outstanding entrepreneurs who are redefining the world of business, ushering visionary change, and pioneering innovation. This landmark event is scheduled to take place on Friday, 15 September 2023, in the vibrant city of Aurangabad, Maharashtra.

    Marathwada’s industrial development, particularly in Aurangabad, has played a pivotal role in fostering economic growth and generating employment opportunities. Entrepreneurs in this region are tapping into local expertise and resources to craft innovative solutions that not only cater to local needs but also resonate with global markets. It exerts a magnetic pull on both tourists and investors, offering a rich tapestry of cultural heritage and economic potential. The presence of a diverse range of industries has also spurred infrastructural enhancements and urban development.

    The upcoming RISE: Udyog Bhushan Marathwada Edition will be graced by Bhagwat Karad, minister of state for finance, govt. of India, Uday Samant, minister of industries, govt of Maharashtra, Atul Save, minister of housing, govt of Maharashtra, Sandipan Bhumare, minister of employment guarantee & horticulture, Govt of Maharashtra. The event looks forward at engaging Industry stalwarts and dignitaries in in-depth discussions on topics revolving around infrastructure development, including road connectivity, transportation, and utility services, the growth of real estate in Aurangabad, focusing on affordable housing, development challenges, and investment prospects, dairy farming and livestock management, market links for agricultural and dairy products, both within India and for potential export etc

    Emphasizing on the relevance of RISE: Marathwada Udyog Bhushan, Zee24 TAAS editor Dr. Nilesh Khare said, ” RISE: Udyog Bhushan Marathwada Edition is a platform that celebrates the indomitable spirit of innovation and entrepreneurship within Marathwada and Aurangabad. It spotlights the remarkable contributions of young executives and entrepreneurs who are rewriting the rules of business, harnessing the city’s rich entrepreneurial legacy. We are honored to host this event in Aurangabad, a city that seamlessly blends history with industrial progress, making it a thriving hub for visionary entrepreneurs.”

    Zee Media Corp Ltd chief revenue officer Mona Jain added “In an era that is characterized by transformative change, it is imperative to acknowledge and celebrate individuals who are leading with vision and innovation. RISE signifies the limitless possibilities that innovation can unlock. It is a celebration of these trailblazers who not only inspire but also leave an indelible mark on their communities.”

    “Zee Media is committed to showcasing the pioneers of innovation and entrepreneurship. RISE is a testament to our dedication to honoring those who drive transformative change,” highlighted Zee Media Corporation Ltd CEO Abhay Ojha.

    RISE: Marathwada Udyog Bhushan Edition promises to be an enlightening and enriching experience, bringing together visionaries, industry experts, and innovators who are shaping the destiny of Marathwada and beyond. The Associate Sponsors for the event are Dr. Chate Homeopathy, E Agro Care Machineries & Equipment Pvt Ltd & भाग्यविजय Astro Vastu Solution.

    Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

  • Viacom18 Studios & Marflix onboard Black White Orange for exclusive merchandise licensing

    Viacom18 Studios & Marflix onboard Black White Orange for exclusive merchandise licensing

    Mumbai: Viacom18 Studios and Marflix’s ‘Fighter’ is one of the most anticipated films of 2024. Directed by Siddharth Anand, ‘Fighter’ marks a milestone as India’s first aerial action franchise. Starring superstars Hrithik Roshan, Deepika Padukone, and Anil Kapoor, the film promises to deliver heart-pounding action sequences, captivating visuals, and an unforgettable cinematic experience. An ode to the valor of the Indian Air Force, the film will release on the eve of India’s 75th Republic Day on 25 January 2024.

    Black White Orange, a leading licensing and brand solutions agency in India, has been appointed as the Licensing Partner by Viacom18 Studios for ‘Fighter.’ Known for its expertise in designing, curating and developing merchandise and licensing programs for entertainment properties, it will collaborate closely with the ‘Fighter’ Movie to bring a wide range of exclusive merchandise to fans and enthusiasts. From apparel and accessories to collectibles and memorabilia, this partnership aims to provide fans with an immersive experience beyond the big screen. The range will also be available on the D2C brand www.a47.in, a label that celebrates India & its achievements through official merch like ISRO, Indian Infantry, and our indigenous IAF aircraft LCA Tejas.

    Commenting on the partnership, Viacom18 Studios COO Ajit Andhare said, “Fighter is a highly anticipated film that pushes boundaries as India’s first aerial action franchise, and we are excited to bring its captivating world to life beyond the screen. Viacom18 Studios is happy to partner with Black White Orange as the exclusive Licensing Partner for ‘Fighter’s’ merchandise line. Through a meticulously crafted collection of apparel and accessories, fans will have the opportunity to immerse themselves in the thrilling universe of ‘Fighter’ and own exclusive items that pay homage to the valor of the Indian Air Force and the iconic characters of the film. We urge everyone to get ready to embark on this extraordinary journey with ‘Fighter’ and indulge in the excitement it brings!”

    Expressing his thoughts on extending the “Fighter” experience beyond the big screen, Director Siddharth Anand shares, “We want to leave no stone unturned to make this experience a memorable one for our audience. Thus, Mamta Anand, the producer on ‘Fighter,’ was very keen on coming up with a merchandise line for our film ‘Fighter.’ She then planned with Viacom 18 to engage in an exciting collaboration with Black White Orange, who will now help us bring our envisioned ‘Fighter’ experience to life. With our unique merchandise line, fans will get a one-of-a-kind opportunity to truly immerse themselves in the world of ‘Fighter,’ celebrating the unwavering valor of the Indian Air Force.”

    Black White Orange Brands Pvt. Ltd CEO & founder Bhavik Arora added, “Fighter is not just a film; it’s an experience that celebrates the Indian Air Force, and we are thrilled to have been entrusted by Viacom18 Studios to bring their vision to life on merchandise. Through our partnerships, BWO will create a high-quality and aspirational merchandise program that will allow fans to connect with the film on a deeper level. We are also excited to launch the ‘Fighter’ range on our own D2C platform, www.a47.in, a brand that celebrates the rich pop culture of India, and it will be great to see the ‘Fighter’ collection alongside our official merch for ISRO and units of the Indian Armed forces. With our expertise and commitment, we aim to deliver an exceptional experience for fans and further elevate the captivating world of ‘Fighter.’”

    The goal of this collaboration with Black White Orange is to create an engaging and immersive brand experience for the fan base of all ages by exploring several licensing and retail partnerships across India.

  • News18 Lokmat announces its dominance in a print campaign

    News18 Lokmat announces its dominance in a print campaign

    Mumbai: News18 Lokmat has launched a print ad campaign to showcase its dominance in the Marathi news segment.

    The targeted campaign with a striking creative crowns the channel as ‘Mumbai’s King of the News’ and reiterates News18 Lokmat’s prominence in the Marathi news segment with a high impact.

    News18 Lokmat has consistently maintained its dominant position in the Marathi news segment. The channel has consistently outperformed its competitors on platforms like YouTube and Facebook. News18 Lokmat’s website stands at the forefront, setting a benchmark in the segment with its viewership figures.

    By capitalising on engaged viewership, bolstered by top prime time anchors such as Vilas Bade, Milind Bhagwat, Vishal Pardeshi, Suvarna Joshi and Shweta Vadke, News18 Lokmat aims to grow its market share, elevate brand perception and forge a deeper advertiser connection on the back of its increasing visibility.

  • Sony LIV announces Shark Tank India S3 Campus Special

    Sony LIV announces Shark Tank India S3 Campus Special

    Mumbai: Shark Tank, which has seen immense success in all its editions worldwide, has taken the country by storm with its Indian installment. After getting unwavering support for the first two seasons, the show which has been the beacon of empowerment and dreams for Indians, will raise the bar even higher in season three. In a first-of-its-kind initiative, the show is all set to open its doors to student entrepreneurs aged 18 and above with the ‘Shark Tank India S3 Campus Special’ announcement. The registrations for the studentpreneurs are all set to open from 12 September exclusively on Sony LIV.

    Shark Tank India S3 Campus Special aims to nurture the next generation of Indian entrepreneurs across educational institutions in the country. By giving them a platform to showcase their creativity, Shark Tank India S3 Campus Special will enable students, aged 18 and above, who are waiting for their business ideas to be seen and heard, to connect with like-minded student entrepreneurs, investors, and business experts, and enter a world of endless opportunities.

    Embark on this journey and witness your dreams take flight! Here’s how you can dive into the tank:

    Step 1 – Seize the opportunity: Online Application

    Download or update the Sony LIV app or log on to Sonyliv.com to fill out the Shark Tank India Season 3 registration form. Applicable only for students aged 18 and above in degree or MBA colleges who have valid college IDs which they have to upload on the Campus Special portal. Provide a captivating description of your business idea, highlighting its uniqueness and potential. You will advance to the next step if your idea catches the Shark Tank India team’s attention.

    Step 2 – Make an Impact: The Pitch

    You can upload your three-minute video pitch to convince the Shark Tank India team why your business idea deserves their investment. Demonstrate what sets you apart and why you are poised for success. Your pitch will determine if you have what it takes to be part of Shark Tank India Season 3.

    Step 3 – Rise to the Challenge: The Audition

    Those who make it past the initial selection will face a rigorous audition process. Present your business idea to the Shark Tank India team, who will assess your potential and narrow down the candidates to the most promising ones. This audition is a crucial step toward realizing your aspirations in the world of entrepreneurship.

    Step 4 – The Ultimate Challenge: Shark Tank India

    Prepare yourself for the ultimate test of determination and resilience. Selected participants, known as Pitchers, will enter the Tank, facing the renowned panel of Sharks. These experienced investors will evaluate, analyse, and make offers based on your final pitch. Get ready to negotiate, seize opportunities, and secure the deal of a lifetime!

    ‘Sirf career nahi, apna dream launch kijiye’, by registering for Shark Tank India Season 3 Campus Special only on Sony LIV!

  • Amuz Distribution & Pixcom announce distribution deal for comedy series, Counter Offer for four seasons

    Amuz Distribution & Pixcom announce distribution deal for comedy series, Counter Offer for four seasons

    Mumbai: Amuz Distribution’s vice president of global distribution Alex Avon, and Pixcom’s president, Nicola Merola jointly announced their international distribution deal for four seasons of Pixcom-produced Counter Offer (Contre Offre). This is the first acquisition for the Amuz Distribution brand (formerly ComediHa! Distribution until May of this year).

    There are three seasons (each season 12×30 min) with S4 currently in production. The distribution agreement is for all territories outside of Canada. The series is originally produced for Bell Media and airs in Canada on Noovo and Crave.

    Counter Offer follows the small family-run Levesque agency desperately trying to survive within the highly unpredictable real estate industry. The father and agency founder, Alain, broker for 35years, is on the verge of burnout and his family and friends cause chaos.  Dysfunctional, but endearing, the fledging real estate team always come together to support their buyers and sellers as they seek happiness and success within the hectic real estate jungle.

    Avon stated, “As we grow Amuz Distribution, we are thrilled to add this fantastic series to our portfolio – the Pixcom production Counter Offer. This fun program supports our mission  — keeping the world feeling good. ”

    Merola added, “Pixcom is in great hands with Alex and his Amuz Distribution team. The show is doing really well in Quebec and is perfect for the world stage. Our comedy of a dysfunctional family is relatable across borders, and we look forward to following its journey around the globe.”

  • MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

    MTV India and T-Series strike ground-breaking industry-first global deal for MTV Hustle

    Mumbai: The mega giants of the music industry MTV India and T-Series join forces in first of its kind global deal for a genre-defining rap reality television show, MTV Hustle. Launched in 2019 by MTV India, this clutter-breaking show successfully brought India’s underground rap music to country’s mainstream landscape. A first-of-its-kind initiative by a non-fiction IP in India, this partnership will entail exclusive music rights for worldwide distribution, thereby serving the show’s vision of building industry-ready rap professionals and powering up their professional journeys at an extensive global scale.

    As a part of the 3-season deal, all original music created from Seasons 1, 2, and 3 will be distributed globally by T-Series, providing unprecedented reach to the diverse body of work by MTV Hustle. Championing desi hip-hop and rap culture, the country’s leading youth entertainment platform, MTV India created a music revolution which will be further catalyzed globally by the largest music label, T-Series through multi-platform distribution including its YouTube channel that ranks number one with over 238 million subscribers across continents, music channels, audio streaming platforms and many more.

    On partnering with T-Series, Viacom18 business head – youth, music, and English entertainment Anshul Ailawadi said, “MTV Hustle 2.0 has pioneered India’s hip-hop revolution. It’s cultural impact in the sub-continent has been multi-fold, making rap the choice of expression for contemporary youth voices. T-series is a pioneer in the world of Indian music. This is a natural partnership that will catapult South Asian hip-hop onto the world stage.”

    T-Series managing director & chairman Bhushan Kumar said, “The music that MTV Hustle has created resonates well with the audiences and surely deserves to get its due credit and recognition. Our partnership with the show is in line with our vision to grow the Indian music market and make it available to global audiences. We are excited on this partnership as it is the first of its kind for us too. We look forward to providing existing and new content and talent the right stage and platform while helping them in their musical journey.”

    With a focus on talent, performance, meter, technique, musicality, and storytelling, MTV Hustle has launched fresh voices from India’s evolving rap subculture and youth music. As the ultimate rap battleground in India, MTV Hustle has launched successful performers including King, EPR, and more. Performers like MC Square, Srushti Tawde and Paradox have tasted extraordinary success through the launch pad, vaulting from limited local recognition to multi-million fandom on social media within a few months and becoming the talk of the town with brand partnerships, collaborations with eminent industry names and international exposure. Their songs have become an electric mode of self-expression and catharsis for fans, and a significant commentary on socio-political-economic causes, personal experiences and pop-culture. MTV Hustle 2.0 has produced 100+ original compositions in under 10 weeks and has driven inclusivity in music genres including Bollywood, Sufi, Folk and Regional rap. MTV Hustle 2.0 songs have become trendsetting cultural mainstays, having garnered 1.3Bn organic views on Kaanphod Music channel, delivering over 9Bn impressions, with 30+ videos crossing 10Mn views. The partnership with T-Series promises to take desi, multi-cultural hip-hop to a universal audience.

  • India gears up for MotoGP ten days to rewrite speed records

    India gears up for MotoGP ten days to rewrite speed records

    Mumbai: With just ten days to go, motorsport fans across the globe are eagerly awaiting to witness history in the making at MotoGP Bharat. Hosted at the renowned Buddh International Circuit in Greater Noida on 22-24 September, the race aims to shatter the highest speed record in the history of motorsport.

    The Buddh International Circuit has been homologated making it suitable for motorcycle racing for the first time ever.

    This year, Brad Binder of Red Bull KTM set the high-speed record at 366.1 Km/hr. India hopes to reach somewhere around 370 Km/hr, thanks to the long back straight, measuring 1006 metres. This straight stretch is divided into two parts – the first segment is downhill, which will allow the riders to achieve maximum acceleration, while the latter part, which is uphill, will enable them to brake late and maintain top speed.

    Fairstreet Sports director racing Amit Sandill said, “MotoGP Bharat is poised to redefine speed in the world of motorcycle racing. The Buddh International Circuit has undergone remarkable modifications, and it will be breathtaking to see the riders achieve mind-boggling speeds.”

    The parabola or the stadium section on turns 9 and 10, is the perfect camber for riders to slingshot out of the turns and permits them to push their bikes to the limit. The track’s surface gives exceptional grip to the tires, offering riders complete control over their machines. Meanwhile, safety measures have been bolstered with the installation of 1800 metres of new safety barricading.

    Dorna Sports chief sporting officer Carlos Ezpeleta added, “The changes made to the Buddh International Circuit are truly remarkable. This track now stands witness to India’s commitment to hosting world-class motorsport events. We believe the circuit has the potential to register speed that could rewrite the MotoGP record books.”

    With a track that is flowing, and fast, and includes 13 challenging turns (eight right and five left), MotoGP Bharat promises to be a landmark event in the world of motorsport.

    Some of the biggest names from the racing world including Francesco Bagnaia of Ducati, Marc Marquez of Repsol Honda Team, Marco Bezzecchi of Mooney, Brad Binder and Jack Miller of Red Bull KTM, Jorge Martin of Prima among others, will participate in MotoGP Bharat to be held on 22-24 September 2023.

  • Disney+ Hotstar records 2.8 crore concurrency during India-Pak Asia Cup match

    Disney+ Hotstar records 2.8 crore concurrency during India-Pak Asia Cup match

    Mumbai: In yet another triumphant victory, India cruised to a record 228-run win over rival Pakistan on Monday and collected crucial points in the super four stage of the Asia Cup. Having set a target of 357, India bowled out Pakistan for 128 runs, its third-lowest total against India.

    The tournament which is being live-streamed on Disney+ Hotstar, clocked a concurrency of 2.8 crore when India was batting, the highest for any India match in the history of digital. 25.3 million simultaneous viewers watched the ICC Cricket World Cup semi-final match between India and New Zealand in 2019.

    In a tweet, BCCI secretary Jay Shah tweeted the same.

  • Pratilipi collabs with Disney Star for unique multi-series deal

    Pratilipi collabs with Disney Star for unique multi-series deal

    Mumbai: Pratilipi, India’s largest digital storytelling platform, has collaborated with Disney Star, the leading media & entertainment company in India, for a first-of-its-kind multi-series content deal. This association allows Disney Star to develop multiple new fiction television shows adapted from stories available on Pratilipi, intended to be broadcast across languages on Disney Star’s TV and digital platforms.

    This will be the first time when a TV series will be adapted and developed from an online self-publishing and audiobook platform. Stories on Pratilipi have an extensive readership and listener base that extends up to 15 million subscribers. These stories written by authors from all over the country are currently available in the form of short stories, series, audiobooks, and comics. This association also opens doors for thousands of writers across India, allowing them to envision their stories in various formats.

    Pratilipi CEO and co-founder Ranjeet Pratap Singh said, “At Pratilipi, we are proud to be a platform consisting of over 10 million stories. We have always believed in providing quality content in multiple formats to suit everyone’s needs. Our collaboration with Disney Star is a testament to our continuous commitment to creating multi-format content for a wider audience. Pratilipi is home to some of the best stories, especially in the regional languages, and we are truly delighted that with this association, we will be recreating some of our popular stories into televised series.”

    Commenting on the collaboration, Disney+Hotstar & HSM entertainment network head content Gaurav Bannerjee said, “Our collaboration with Pratilipi underscores our core belief in empowering writers, which is essential for creating compelling content on both TV and digital platforms. As the nation’s leading storyteller, we are excited to provide a platform for authentic storytelling emerging from fresh talent across the country.”

    This collaboration is just the beginning of Pratilipi’s entrance into such exciting partnerships with broadcast and streaming platforms. As the digital storytelling landscape continues to evolve, Pratilipi remains dedicated to empowering writers and creators to share their narratives in diverse ways.

  • Sony PIX launches Desi Hollywood for a multilingual experience

    Sony PIX launches Desi Hollywood for a multilingual experience

    Mumbai: Sony PIX has launched ‘Desi Hollywood’ to redefine the cinematic experience by adding a regional flavour to Hollywood titles. This is a unique entertainment segment dedicated to movie lovers who wish to watch their favourite movies in the language of their choice. The prime-time property at 9:00 pm will give viewers access to Hollywood titles dubbed in Hindi, Tamil, and Telugu, besides English.

    ‘Desi Hollywood’ offers a curated collection of popular Hollywood titles but with an Indian touch. Viewers will be offered 24 exciting titles in the genres of action, creature-feature, adventure, and horror. The blockbuster titles include The Dark Knight, Aquaman, The Meg, Justice League, Journey 2: The Mysterious Island, Annabelle Comes Home and Rampage, amongst the rest. Sony PIX aims to create an opportunity with the new fare for Indian moviegoers to enjoy the best of Hollywood in languages close to their hearts.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sony PIX (@sonypixindia)

     

    So, tighten your seatbelts and experience ‘Desi Hollywood’ on Sony PIX, every Monday – Saturday at 9:00 pm.

    Sony Pictures Networks India chief marketing officer & business head – English cluster & Sony AATH Tushar Shah said, “Desi Hollywood reinforces our commitment to offer viewers a unique and unparalleled entertainment experience. It brings the best of both worlds, allowing audiences to indulge in Hollywood’s finest in the language of their choice. We believe that our viewers will thoroughly enjoy this exciting new offering.”