ITV

Category: Television

  • Centuary Mattress returns as special partner for Big Boss Telugu Season 7

    Centuary Mattress returns as special partner for Big Boss Telugu Season 7

    Mumbai: Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, is pleased to announce its special partner sponsorship for Big Boss Telugu Season 7. The strategic partnership for the fourth consecutive year aims further to enhance brand recognition among the audience while delivering top-tier sleeping solutions and premium-quality mattresses.

    Having previously sponsored Big Boss Seasons, Centuary Mattress experienced a remarkable surge in brand recall within the Hyderabad market as a direct result of this collaboration. The current sponsorship arrangement will be a long-term association solidifying Centuary Mattress’s commitment to the Big Boss Telugu franchise and its dedication to providing customers with superior sleep experiences. Additionally, during this season, Centuary Mattress is unveiling the PV Sindhu TVC campaign, which has garnered significant praise from critics for its creative advertising film. The campaign emphasizes the benefits of copper-infused sleep, highlighting that better sleep can enhance performance.

    Centuary Mattress executive director Uttam Malani said, “During the last season, our previous collaboration with Big Boss yielded significant benefits. We’ve renewed our sponsorship for the current season based on the positive outcomes of our initial partnership. Through this renewed association, we aim to achieve even greater brand recall rates and convert them into increased revenue and growth opportunities.”

    Centuary Mattress has a presence among multi-brand dealers from 400 outlets and 200 brand stores in Telangana and Andhra Pradesh and 4500+ across India. It aims to increase its presence to at least 100 exclusive experience stores by 2025.

     

  • Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

    As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

    MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

    Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

    Veeba (flagship brand of VRB Consumer Products Pvt Ltd)  founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination.  Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

    mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

    Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

  • News First enters Year 3 with a New Tagline, ‘Fearless…For You’

    News First enters Year 3 with a New Tagline, ‘Fearless…For You’

    Mumbai: When News First started on 20 September 2020, it was the most extreme challenging times one can imagine.

    Started in the midst of Covid Phase 1.

    Welcomed without BARC ratings within 4 weeks of launch.

    Embraced by Covid Phase 2 soon after.

    The rollercoaster in the first 18 months didn’t deter News First.

    When the ratings eventually were restored, News First had broken into the Top 5. No mean achievement given the once in the many generations obstacles  upfront.

    News First had made a name for itself in super quick time with exclusives not  seen in Karnataka.  

    This includes political breaks, programming innovations like AI MAYA, high  impact investigations like Murugasri Scandal (the notorious religious head) –  which no one dared pursue, World Exclusive interview with KGF director Prashant Neel, Getting Karnataka’s most famous TV legal eagle,  TN Seetharam to host a weekend show on the channel – for the First time on  Indian News Television …the list goes on.

    Today, News First has become the channel of choice for Politics, Cinema and  Cricket.

    The channel is in the Top 3 in a number of markets, in reach and time bands. The brand is amongst the leaders on outube and Facebook too. Three years after being every moment for the people of Karnataka, News First  is making a departure.

    The channel is embracing the a new tagline, Fearless… For You.

    Speaking about this MD & CEO S Ravikumar said, “Every moment in our three year journey was about dare and care.  This is evident in the number of news breaks we dared to do and the number of  stories for the people we carried. We felt the time was right to translate our actions into our brand messaging. The existing tagline shows our softer version. The new tagline adds aggression to the softness.”

    Editor in chief Maruthi SH said,“Our dares and cares have always been for people in need. But the dares have extended to exclusive shows, exclusive interviews, exclusive  concepts and celebrating other achievers’ dares. To that extent, dare has a whole wide range of meanings for us at News First”

    Business head S Divaakar said, “Our news content was always our forte. People have helped us grow steadily. The market is seeing it week on week. My team is looking forward to surge with the aggressive new intent of the  brand.”

    A new year, a tagline, with new intent.

    News First surely has stood the test of challenging times.

    The times ahead will show how far they can go from the current position of  strength.

  • Seventh T-20 Deaf National Cricket Championship in Bhubaneswar on 25 September

    Seventh T-20 Deaf National Cricket Championship in Bhubaneswar on 25 September

    Mumbai: Indian Deaf Cricket Association (IDCA) seventh T-20 National Cricket Championship for Deaf will kick-start on 25 September 2023 in Bhubaneshwar, Odisha. A total of 19 teams will take part in this seven-day-long championship to clinch the national championship trophy.  

    Teams divided into four different groups will play a total of 42 matches with each other before making it to the finals. Hosted by the Odisha Deaf Cricket Association, the matches will be played on four different grounds across Bhubaneswar. The final match will be played on 1 October 2023, at East Coast Railway Sports Association Stadium, Bhubaneswar, Odisha.

    IDCA president Sumit Jain said, “In the recent past deaf cricket has gained immense reorganisation in the country. We hope that awareness continues to grow with more specially-abled young people taking up sports as a career option. Sports is not only about physical prowess and skill; it is also a powerful medium for self-expression. Together, we can continue to build a world where everyone has the opportunity to shine.”

    “We are excited for the upcoming hearing-impaired cricket tournament to be held in Odisha and wish luck and success to all the teams participating in it,” he added.

    IDCA CEO Roma Balwani said, “We are delighted to be in Bhubaneswar with a huge presence of 19 teams for the first time, to play 43 matches across four grounds. Our hearing-impaired teams are excited to be here to compete with each other in the true spirit of sport. We are grateful to all our national & local support partners. We are overwhelmed by all the arrangements made by our host organisation, ODCA to welcome the teams. These athletes are looking for due recognition & are pleased to see the awareness IDCA has achieved for deaf cricket in India”.

    The closing ceremony will commence at 3:30 p.m. on October 1, 2023, during which the winning team and players will be felicitated for their exceptional performance. The T-20 champions will receive a prize of Rs 1,00,000, while the runner-up will get Rs 50,000. The best individual sportsmen in categories such as batting, bowling, fielding, super sixes, and others will each receive a sum of Rs 5,000. The players of the match will be awarded Rs 2,100.

    Odisha Deaf Cricket Association (ODCA) Secretary  Sagarkanta Senapati asserted “We are delighted to host IDCA 7th T20 National Cricket Championship for Deaf in Bhubaneshwar, Odisha. We are pleased to welcome teams from (19) teams deaf cricket associations invited by IDCA. Nurturing deaf cricket talent is truly a celebration and we are proud members of IDCA & look forward to this tournament that will create excitement, and goodwill & promote the cause of deaf cricket in the state of Odisha.”

    He added, “We are grateful to Odisha Cricket Association, Youth, Sports Committee, Govt. Of Odisha and all our valuable partners for helping us with their support & motivation to hold this mega tournament across 4 cricket grounds.”

    KFC India, Hero MotoCorp, Impact Research and Measurement, Nykaa, Airtel 5G plus, SAIL-Rourkela Steel Plany, Cognito and Kaizzen are IDCA’s support partners for the upcoming tournament.  

    Local support from OCAC, IDCO, Ruchi Spices, and SBI.

    For more information follow IDCA on Twitter:

    @indian_deaf

  • Pritam and Ranveer Singh unveil ICC men’s cricket World Cup anthem

    Pritam and Ranveer Singh unveil ICC men’s cricket World Cup anthem

    Mumbai: With two weeks left until the ICC Men’s Cricket World Cup 2023 kicks off, the event’s official anthem, ‘Dil Jashn Bole’ has been released. This anthem is the result of a fantastic collaboration, starring the internationally acclaimed superstar Ranveer Singh in the lead role with sensational music created by Pritam, one of Bollywood’s most coveted composers.

    The anthem takes fans on an epic journey through India on board the One Day Express, witnessing a never-seen-before celebration ahead of the biggest Cricket World Cup ever.  

    ‘Dil Jashn Bole’ is available on streaming platforms Spotify, Apple Music, Gaana, Hungama, Resso, Wynk, Amazon Facebook, Instagram and YouTube. Fans can soon enjoy listening to the Anthem on radio stations Big FM and Red FM.

    Speaking about the Anthem launch, superstar Ranveer Singh said “As a part of the Star Sports family and a die-hard cricket fan, being part of this anthem launch for the ICC Men’s Cricket World Cup 2023 is truly an honour. It’s a celebration of the sport we all love.”

    Pritam said, “Cricket is India’s greatest passion and composing ‘Dil Jashn Bole’ for the biggest World Cup ever, has been a tremendous honour for me. This song is not just for 1.4 billion Indian fans but for the whole world to come to India and be a part of the biggest celebration ever.”

    The music video encapsulates the emotions of the global fan community, uniting nations and fans across different cultures. The fan-centric anthem represents an epic celebration, designed to resonate with hearts and ignite spirits. The anthem embodies the World Cup combining the unique Indian passion for cricket with the national pride of all competing nations to create an unrivalled global sporting occasion.

    Fans worldwide are also invited to take part by showcasing their creative interpretations of the hook-step in diverse global locations. Whether it’s cricket stadiums, educational institutions, iconic landmarks, or historical monuments, the stage is theirs. Fans need to simply team up with a friend, capture their unique hook-step performance, and share it on Facebook or Instagram with the hashtag #CWC23. The most captivating videos will be curated to craft a collective Fan Anthem, showcasing the world’s enthusiasm for all to witness.

    ICC general manager of marketing and communications Claire Furlong said: “The ICC Men’s Cricket World Cup 2023 is set to be the biggest Cricket World Cup ever with hundreds of millions of fans around the world ready to be a part of it. The anthem brilliantly captures the passion and energy of India and the fans that will make this event so special, and we can’t wait for the world to hear it.  This World Cup will put place fans at the centre of the action and the anthem will help bring them closer to the game than ever before, so go listen now and create your own hook-step.”

    Star Sports spokesperson said, “We are delighted to collaborate with the ICC for the official anthem of the World Cup. The anthem is an expression of the cornucopia of emotions and waves of energy, which each and every day of the tournament promises to deliver to more than a billion viewers around the world.”

    Cricket fans are invited to be part of this celebration as the ICC Men’s Cricket World Cup 2023 gets underway from 5 October – 19 November. 

  • Asian Games 2022: India’s FIFA athletes depart for Hangzhou; Official draw for fixtures set to take place on 22 September

    Asian Games 2022: India’s FIFA athletes depart for Hangzhou; Official draw for fixtures set to take place on 22 September

    Mumbai: Poised to make their mark in one of the most prestigious multi-sport tournaments in the world, India’s FIFA stars S Charanjotingh and Karman Singh have departed for Hangzhou to compete in EA Sports FC Online at the upcoming Asian Games 2022 from 24 to 27 September.

    Having been featured as a demonstration event in 2018, Esports will be making its full-fledged debut as an official medal sport at the Asian Games 2022. The Esports event will be held in China Hangzhou Esports Centre from 24 September to 2 October, and the athletes will compete for gold medals in seven different titles.

    India, however, will be participating in four of the seven titles: DOTA 2, EA Sports FC Online, League of Legends, and Street Fighter V: Champion Edition. The official draw to determine the dates and opponents regarding the fixtures for all four titles will take place on 22 September.

    Expressing his feeling as the tournament approaches, Charanjot Singh said, “As the tournament draws nearer, it feels surreal that the dream of representing India at the Asian Games 2022 is finally becoming a reality. Both Karman and I have been training relentlessly to showcase our skills on this platform against the continent’s finest players. We are determined to make our country proud and bring home a historic medal.”

    The fixtures for EA Sports FC Online will be in the knockout format with the Grand Finals scheduled to be held on 27 September. A total of 34 athletes from 21 countries will battle it out for glory at the competition.

    “The Asian Games 2022 is a massive opportunity for Indian Esports to announce itself as a powerhouse on the global stage. I feel honored to be one of the first athletes carrying the nation’s flag at Esports’ maiden appearance as a medal sport at the tournament. We would like to thank ESFI for not just providing us with the opportunity to represent our country but also providing us with ample support including the best-in-class gaming gear to make sure we are ready to give our best in Hangzhou. We are ready to take on the tough competition and give our best to achieve success,” commented Karman Singh.

    Both athletes left their mark during the recently held seeding event for the Asian Games 2022, with Charanjot Singh securing the top seed in the South Asian region, while Karman Singh secured the fifth seed. The two athletes, who are renowned names in the global FIFA community, earned their places at the Asian Games 2022 by advancing to the finals of the National Esports Championships (NESC), organised by the Esports Federation of India (ESFI).

    “With the Asian Games 2022 just around the corner, we are excited to witness the performances of our talented athletes who have put in remarkable efforts to reach this stage. Charanjot and Karman have both performed brilliantly in the seeding event and we are confident that they will replicate those performances in the main event to ensure India bags not one but two medals in EA Sports FC Online. Everyone at ESFI wishes them the best of luck in their pursuit of glory,” said Esports Federation of India & vice president of the Asian Esports Federation (AESF) director Lokesh Suji.

    One of the country’s top sports & esports communication agencies, Artsmith-Concepts & Visions, will continue its support to the Esports Federation of India as their official communication partner.

    Following the commencement of EA Sports FC Online matches, the League of Legends fixtures will be held from 25 to 29 September, while the Street Fighter V: Champion Edition encounters are scheduled for 26 to 28 September. The DOTA 2 matchups are set to take place from 29 September to 2 October.

  • Avinash Pandey re-elected NBDA president for the year 2023-24

    Avinash Pandey re-elected NBDA president for the year 2023-24

    Mumbai: Avinash Pandey has been re-elected the president of the News Broadcasters & Digital Association (NBDA). Mathrubhumi Printing & Publishing Co. Ltd., managing director M.V. Shreyams Kumar has been re-elected as vice president. News24 Broadcast India Ltd. chairperson-cum-managing director Anuradha Prasad Shukla will continue to be the honorary treasurer of the NBDA for the year 2023-2024.

    The other members on the NBDA Board are : –

    Rajat Sharma, Chairman – Independent News Services Pvt. Ltd.

    M.K. Anand, Managing Director & Chief Executive Officer – Times Network – Bennett, Coleman & Co. Ltd

    Rahul Joshi, Managing Director – TV18 Broadcast Ltd.

    I. Venkat, Director – Eenadu Television Pvt. Ltd.

    Kalli Purie Bhandal, Vice-Chairperson & Managing Director – TV Today Network Ltd.

    Sonia Singh, Editorial Director, NDTV – New Delhi Television Ltd.

    Anil Kumar Malhotra, Advisor, Zee Media Corporation Ltd.

  • High-Speed World Record in sight as India gears up for MotoGP Bharat

    High-Speed World Record in sight as India gears up for MotoGP Bharat

    Mumbai: Motorsports aficionados in India are in for a grand treat with the MotoGP Bharat taking place at the Buddh International Circuit (BIC) in Greater Noida from September 22-24, LIVE on JioCinema, and aired on Sports18 Khel. This is the 13 race of the season and the first time that the highest class of motorcycle racing is taking place in India.

    About 1,50,000 fans are expected to watch proceedings at the fast-flowing track that includes 13 challenging turns (eight right and five left). This year, Brad Binder of Red Bull KTM became the fastest Grand Prix rider ever, clocking 366.1 km/hr at the Italian GP, however, the record is expected to be breached at 370 km/hr, thanks to the long back straight at BIC, measuring 1.06 km.

    Ducati Lenovo Team’s Francesco ‘Pecco’ Bagnaia stands at the top of the riders’ standings after 12 races with 283 points. Bagnaia produced a stellar performance in the second half of 2022 and clinched the crown at the season finale. Sporting the #1 for the 2023 season, Bagnaia has been the rider to beat and will be seen in action at the Bharat GP. Spain’s Jorge Martin Almoguera of Prima Pramac Racing (Ducati) stands in second place with 247 points. Nicknamed the ‘Martinator’, Martin bounced back after a winless season last year to become a title contender again and will have his sights set on the trophy come Sunday.

    Mooney VR46 Racing Team (Ducati)’s Marco Bezzecchi of Italy lies in third place with 218 points. Bezzecchi announced himself as a title contender this season with two wins in the first five races. Sunday’s race will also see six-time world champion Marc Marquez of the Repsol Honda Team in action.

    Sunday’s race will witness a fierce battle of world-class motorcycles and champion riders as they vie to etch a piece of history by becoming the first-ever winner of MotoGP Bharat.

    Catch all the action of the MotoGP – Bharat – Main Race on 24 September 2023, Sunday, 3:30 PM onwards, LIVE & Exclusive on JioCinema and Sports18 Khel

  • Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Star Sports campaign captures Indian fans’ obsession to win ICC Men’s World Cup 2023

    Mumbai: Fans across the country are gearing up for a remarkable journey as the ICC Men’s Cricket World Cup returns to Indian soil, marking a momentous 12-year wait. The anticipation and fervour among Indian fans are palpable, reminiscent of the unforgettable 2011 victory that saw the nation celebrate its cricketing heroes. Riding on this heightened excitement, Star Sports, the official broadcaster of the marquee global tournament, unveils its highly anticipated campaign as the biggest cricket festival gets underway from 5 October to 19 November 2023.

    The first of many campaign films, created by the in-house team at Disney Star, highlights the emotions of Indian cricket fans as they wait to win the most prestigious trophy after a hiatus of 12 years. The campaign film showcases discontented souls who crave to watch Team India win the World Cup trophy, which will provide them eternal salvation. The catchy slogan, ‘World Cup ka bhoot sawaar, jeet ke utrega iss baar’ serves as a spirited call to action, rallying the entire nation to come together and wholeheartedly support the men in Blue in their pursuit of World Cup glory. The promo boasts of an exceptional ensemble that seamlessly blends cricket and entertainment, featuring iconic team India stars, Virat Kohli and Ravindra Jadeja, alongside popular Bollywood sensation Shehnaz Gill and renowned stand-up comedian Aakash Gupta.

    Speaking about the campaign for the ICC Men’s Cricket World Cup 2023, a Star Sports spokesperson said, “The scale of ICC CWC 2023 is such that it merits a multi-dimensional campaign catering to different audience segments, ranging from ‘Cricket aficionados’ to ‘event watchers’. The ‘One Day’ & ‘Best of Cricket’ campaigns were launched first to engage Cricket fans and now the ‘World Cup ka Bhoot’ campaign builds on the insight that everyone – even non-followers of the game – is possessed with the ambition of winning the World Cup after 12 years. The quirky rendition of this insight will hopefully appeal to a large number of audiences going beyond Cricket fans and bring them in to watch India’s campaign in ICC CWC 2023”.

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October, adding another thrilling chapter to the ‘Greatest Rivalry’.

     

     

    Catch all the action from the ICC Men’s Cricket World Cup 2023 from 5 October – 19 November 2023, LIVE & exclusive on the Star Sports Network and Disney+ Hotstar.

  • Lalbaugcha Raja Devotion meets Mumbai’s Dabbawalas in Shemaroo Bhakti’s ‘Lalbaugcha Raja Song 2023’

    Lalbaugcha Raja Devotion meets Mumbai’s Dabbawalas in Shemaroo Bhakti’s ‘Lalbaugcha Raja Song 2023’

    Mumbai: As the nation gears up to celebrate the divine festival of Ganesh Chaturthi, Shemaroo Bhakti, one of the leading YouTube channels for spiritual content with over 11 million subscribers, is thrilled to announce the launch of the most-awaited Ganpati song of the year, the ‘Lalbaugcha Raja Song 2023.’ This one of its kind musical celebrates the coming together of Lalbaugcha Raja and the 150 Dabbawalas, the lifeline of Mumbai.

    “Lalbaugcha Raja Song 2023” audio song is sung by very talented Harshavardhan Wavare, composed by Trineeti Bros and penned by Vinayak Shinde & Trineeti Bros. What makes this music video even more exceptional is its association with Mumbai’s beloved dabbawalas, who have been the city’s unsung heroes for decades. Dabbawalas involvement in this video adds a touch of authenticity and heartwarming significance.

    Ganesh Chaturthi, the festival that resonates with millions of devotees across the nation, holds a special place in the hearts of Mumbaikars. At the epicentre of this grand celebration stands Lalbaugcha Raja, the deity revered by countless devotees. The ‘Lalbaugcha Raja Song 2023’ pays tribute to the Lord of Beginnings, encapsulating the spirit of devotion and commemoration that surrounds the festival.

    To mark this auspicious occasion, Shemaroo Bhakti’s DTH, Telcos, OTT & Cable will live stream the visuals of Bappa from the Pandal for ten consecutive days, extending its decade-long partnership with Lalbaugcha Raja.

    Shemaroo Entertainment non Bollywood category – head Arpit Mankar expressed “We are committed to continuing our tradition of connecting devotees to find their spirituality and faith, especially during the auspicious Ganesh Chaturthi festival. Over the past 10 years, Shemaroo Bhakti’s dedication to deliver the best of devotional content has only grown stronger, and our collaboration with Lalbaugcha Raja has evolved. Through the live streaming initiative, we aspire to bring Lalbaugcha Raja’s divine blessing to the devotees.”

    He further added “This year we have something new for our audience, the ‘Lalbaugcha Raja Song 2023’, which stands as a heartfelt offering to Lord Ganesha, symbolizing our deep reverence. It is a reminder that the Raja reigns not only in the place where he resides but also in every home and heart.”

    On this association, Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal president Balasaheb Kamble said, “Shemaroo Bhakti’s latest offering, the ‘Lalbaugcha Raja Song 2023,’ is a testament to the enduring collaboration between Shemaroo Entertainment and Lalbaugcha Raja Ganesh Utsav Mandal. This song will inspire stronger faith and devotion in people, and the video will depict how people come together in unity to celebrate their devotion.”

    Expressing his excitement at the song launch, Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal secretary Sudhir Salvi said, “As we celebrate Lalbaugcha Raja’s 90th anniversary, our decade old association with Shemaroo Entertainment fills us with gratitude. This year, Shemaroo’s ‘Lalbaugcha Raja Song 2023’, filmed in the sacred presence of the Lalbaugcha Idol itself at the famous Lalbaug Market Galli, stands as a magnificent tribute. May the ‘Lalbaugcha Raja ‘ resonate in our hearts, filling us with devotion and joy during this auspicious Ganesh Chaturthi.”

    Harshavardhan Wavare, the soulful voice behind the ‘Lalbaugcha Raja Song 2023’, said, “Collaborating with Shemaroo Bhakti and Lalbaugcha Raja for this project was a great experience. Our entire team’s devotion and love for Lalbaugcha Raja truly shines through in this song ensuring that it will etch into the hearts of the audience just like Bappa resides in our heart. I earnestly request everyone to shower their love and blessings upon ‘Lalbaugcha Raja Song,’ on Shemaroo Bhakti and make it the biggest song of the year”

    Mumbai Dabbawala secretary Kiran Gavande, expressed immense gratitude for the auspicious opportunity bestowed by Shemaroo Bhakti, “The chance to feature in a music video shot in the divine presence of Lalbaugcha Raja is truly cherished by the Dabbawalas,” says Gavande. “Our eternal connection with Lalbaugcha Raja Ganesh Utsav Mandal, which has endured for nearly a century, is a testament to the deep bonds that unite us with this iconic deity and the community.”

    Embed :https://www.youtube.com/watch?v=Ba6NzVZQvNM