ITV

Category: Television

  • Animax to sponsor World Cyber Games 2006 Asian Championship


     
     


    MUMBAI: With an aim to reach out to the Asian youth, Animax will be playing a key role in the World Cyber Games 2006 Asian Championship as its main sponsor.
     
    Sony Pictures Entertainment Networks Asia vice president programming and production Betty Tsui said, “Animax is proud to be associated with World Cyber Games 2006 Asian Championship as gaming is a prominent interest of Animax‘s youth audience and, as a brand, we want to connect with our viewers in their areas of interest and to inspire them to fulfill their passions and live out their dreams.”


    As the principal partner of this year‘s competition, Animax is creating an original production called CyberMax, a hip three-part entertainment series aimed at giving viewers an insider glimpse of the world of cyber-gaming.


    Apart from this, Animax will showcase four anime titles in a movie marathon before they are premiered on the channel at the World Cyber Games 2006 Asian Championship on 12 August. The movies, which will be screened are: Blood the Last Vampire, Samurai X – Director‘s Cut as well as the first two episodes of Blood + and Girl From Hell.


    Animax viewers around the region also had the chance to win exclusive backstage tours at the Asian Championships in Singapore through an on-air contest where three winners from Philippines and Malaysia will get to meet in person top gamers and find out what really goes on behind the scene of such a large-scale event.

  • Uttaranchal Tourism Board joins hand with BBC World to promote tourism

    MUMBAI: To boost the state tourism sector and to communicate that Uttaranchal is a preferred destination, Uttaranchal Tourism Development Board (UTDB) has tied up with the international news channel BBC World.

    An international electronic campaign has been launched for Uttaranchal, which will be shown on the BBC World.
    The team at BBC World had produced two advertorials focusing on the state’s key tourist attractions, adventure and spirituality, in order to attract its target audience of high-end international travellers. These advertorials have been launched in the UK and European beam, South Asia and Middle East beam and North America with effect from 20 June. The campaign is expected to run till October 2006, informs an official release.

    BBC World was chosen as the most suitable medium of communication to promote the unexplored attractions of the state of Uttaranchal in foreign markets based on proven research endorsing the fact that the channel’s viewership consists of a global audience with avid interest in long haul travel.

    The challenge of the brief provided was to create a presence for UTDB through a campaign, which reflected the state’s unique attractions. In response, BBC World provided a suitable advertorial and sponsorship package to highlight the distinct characteristics of the state, which appropriately engages the core target group of the high-end international traveller.

    BBC World also provided additional exposure to the campaign by airing the commercials on specific US Airways flights.

    “BBC World understood our requirements perfectly and the team was able to creatively do justice and turn our vision into reality. We are hopeful in building the profile of the Uttaranchal region as a holiday destination through this unique campaign and expect increased inbound tourist arrivals from key foreign markets in the upcoming season. With BBC World’s credibility and reach in our focus markets, we are happy to work with them as partners”, says Uttaranchal Tourism Development Board marketing and publicity director Arun Srivastava in the statement issued today.

    BBC World head of sales Seema Mohapatra comments, “We are proud to partner with the UTDB in producing this unique international electronic campaign for the state of Uttaranchal. Delivering successful campaigns to tourism clients has been one of our key strengths amongst many others and we are happy that the campaign has received encouraging reviews from across the globe. It is our endeavour to continuously bring to our clients a range of innovative and creative advertising solutions which reach their focus markets and target audiences worldwide and help them in building their brand on an international platform.”

  • Sony to launch ‘Man Mein Hai Visshwas’ on 18 Aug at 8 pm

    Sony to launch ‘Man Mein Hai Visshwas’ on 18 Aug at 8 pm

    MUMBAI: Yet another new show from the Sony stable is all set to hit the airwaves from 18 August. The one hour show Man Mein Hai Visshwas, produced by Creative Eye will be aired every Friday at 8 pm. The slot was earlier occupied by Deal Ya No Deal.

    Man Mein Hai Visshwas is about real life miracles evolved from man’s unshakable faith. Each episode will showcase experiences of people whose lives have changed after they experienced incidents that can be described as nothing but miracles. The show will have Nitish Bharadwaj (of Mahabharat’s Krishna fame) as the narrator of the show.

    Sony Entertainment Television COO NP Singh said, “Man Mein Hai Visshwas is a combination of mythology, drama and reality that will carve a niche for itself in the prime time band. This show incorporates short stories that are real and based on intense faith and devotion people have on a deity or temple. This unique blend of realism and mythology we hope will capture the viewers’ attention. The show in simple terms is all about unshakable faith that makes miracles happen.”

    Creative Eye director Dheeraj Kumar added, “With Nitish Bharadwaj playing the suthradhar for a show that blends mythology with real life, Man Mein Hai Visshwas will prove to be a very engaging show to watch out for amidst the saas – bahu sagas. It is also a subject that has never before been explored on television.”

    The show will also include real life experiences from renowned artists like Pandit Jasraj amongst others.

    Sony will unleash a six week on-air campaign on its network channels to build reach and frequency for the show. The print ads will be launched on 18 August in all Hindi speaking markets to create awareness. Apart from this, radio and cable will also be used to build frequency across all FM stations and Vividh Bharti.

    The channel is also planning an innovative ground activity to attract attention and create buzz closer to the launch day of Man Mein Hai Visshwas. What’s more, sweets will also be distributed outside temples along with the pamphlets of the show details. Many shop fronts will sport the branding of the show along.

    “We will also drive visibility for the show with branding at Ganapati Pandals across the city, which will be coupled with PR and communication activities that will help drive awareness and create buzz across the country. Apart from this, innovative on-air elements such as bugs, Aston bands and bumpers will be used to build frequency and visibility of promotion on the channel along with promotion across the SET network,” said Sony senior vice president and programming head Anupama Mandloi.

  • SPE crosses $1 billion in domestic box office receipts

    SPE crosses $1 billion in domestic box office receipts

    MUMBAI: Sony Pictures Entertainment (SPE) has surpassed the $1 billion mark in box office receipts for calendar year 2006, making it the fifth year in a row the studio has reached that milestone at the box office.

    The announcement was made by Columbia TriStar Motion Picture Group chairman of worldwide marketing and distribution and SPE vice chairman Jeff Blake.

    Exceeding more than $1 billion for five consecutive years is a sustained record of box office strength matched by only one other studio, Warner Bros. During the past five years combined, no studio has performed better in North America than Sony Pictures Entertainment. Since January, 2002, the studio has released 37 top films. Sony was number one in market share in 2002 and 2004, was number two in 2003 and the studio is number one to date in 2006 controlling approximately 18 per cent of all North American ticket sales.

    Additionally, Sony is the only studio to exceed the $6 billion mark in domestic box office sales between 2002 and 2006.

    Contributing to the success of the 2006 slate are eight number one films: Columbia Pictures’ The DaVinci Code, Talladega Nights: The Ballad of Ricky Bobby, Click, RV, and Pink Panther, Screen Gems’ Underworld: Evolution and When a Stranger Calls, and TriStar Pictures’ Silent Hill. No studio has ever released more than nine top films in a single year. Other hits contributing to the studio’s success this year include Monster House, Benchwarmers and Little Man.

    “With the exceptionally strong slate Sony has remaining in 2006, we believe we will have one of the biggest years in the history of the motion picture industry. A year like this doesn’t happen by chance. The production team worked with some of the best filmmakers in the business to deliver a great line up of films in 2006 and the marketing and distribution teams have made the most of it,” said Blake.

    Sony Pictures expects to add significantly to the $1 billion figure during the remainder of the year with such highly anticipated upcoming releases as Screen Gems’ thriller The Covenant, Columbia’s dramas Gridiron Gang, All the King’s Men, Marie Antoinette and The Pursuit of Happyness, Sony Pictures Animation’s first feature-length family adventure comedy Open Season, Columbia’s horror thriller The Grudge 2, Stranger Than Fiction and Nancy Meyers’ romantic comedy The Holiday and Columbia and MGM’s James Bond action adventure Casino Royale.

  • Cable, DTH locked in ad war

    Cable, DTH locked in ad war

    MUMBAI: The ad war between direct-to-home (DTH) service providers and cable TV operators has started. Soon after Dish TV ran a full page campaign on print asking viewers to stop watching cable TV, operators have retaliated with the tagline “Cable TV – Service at your doorstep.”

    The most obvious attack is on pricing. Dish TV, the ad says, offers all channels without the Star bouquet at Rs 300 per month. After adding up the 10 per cent licence fee and taxes (entertainment and service), the monthly bill in Mumbai will work out to Rs 412. Then there is the hardware and rental cost for the set-top boxes (STBs) which have to be paid in advance. Besides, there are no discounts for multi-TV homes, the ad states.

    Cable prices in the conditional access system (CAS) areas, on the other hand, will begin from Rs 77 per month for the free-to-air (FTA) channels. The pricing for the pay channels is yet to be decided as broadcasters have to fix the rates. As for the set-top boxes, the early bird offer is Rs 2000. “With judicial intervention and government regulation now being brought in place, you too will reap benefits of CAS once it takes off from 1 January,” the ad says.

    Regarding service, cable TV has run even on days of calamities. Most of the consumer complaints are pricing related issues which are linked to pay channel hikes. “Cable networks also provide internet service. How come you never faced price related issues when dealing with the same cable network,” the ad states.

    The cable TV industry is “geared to usher in a new digital cable revolution with over 140 channels, radio services, games and on screen electronic programme guides.”

    The cablewallah may have finally woken up to the competition from alternate digital distribution platforms. The battle, as they say, is just beginning.

  • Symphony TV announces life-time achievement award to Malayalam poet

    Symphony TV announces life-time achievement award to Malayalam poet

    MUMBAI: Thiruvananthapuram-based production house Symphony Television has announced its life-time achievement award to eminent Malayalam poet and top lyricist P Bhaskaran.

    Bhaskaran was chosen for the honour by the Symphony TV advisory committee headed by Malayalam poet and lyricist O N V Kurup.

    The award, comprising Rs 50,001, a citation and a memento, would be presented to Bhaskaran at a function here on 14 August, according to a Symphony TV press release.

    “Bhaskaran is a multi-faced personality who has made outstanding contribution to Kerala society and culture as freedom fighter, poet, lyricist, actor, singer and director,” the selection committee said.

  • Samsung Electronics unveils 3 inch VGA resolution LCD for digital cameras

    Samsung Electronics unveils 3 inch VGA resolution LCD for digital cameras

    MUMBAI: Samsung Electronics Co. Ltd., thin-film transistor and liquid crystal display (TFT-LCD) panels provider, has developed the first three-inch LCD panel with VGA (640 x 480 pixels) resolution that directly meets industry interface standards for digital still cameras.

    Samsung Electronics Executive VP Yun Jin-hyuk of said, “Our new LCD panel will make viewing of digital pictures distinctly more impressive on camera screens, personal multi-media players and other products requiring high-image resolution and low-power consumption.”

    Digital camera makers use an interface known as ITU-R601, an international standard for cathode ray tube (CRT) TVs that operates at 30Hz. This standard is incompatible with LCDs, which normally run at 60Hz. Manufacturers have had to reconcile the difference either by compressing the images or by manipulating the signal. However, such approaches will only work with LCDs having a resolution of VGA(320 x 240 pixels) or less. Samsung’s new LCD operates on 30Hz, allowing VGA images to be obtained from a digital camera without having to create another interface, informs an official release.

    The three-inch VGA LCD also incorporates a dot inversion scheme that lowers power consumption while substantially reducing the image flickering that has prevented such an approach in the past. Power consumption is further reduced because the 30Hz source driver requires less power than the 60Hz type, helping to better differentiate mobile display-based products, adds the release.

    Samsung will exhibit its new device at IMID 2006, which opens in Daegu, Korea on 23 August. Samsung will begin commercially producing the new VGA-resolution LCD panel in the first half of 2007.

  • Animax expands its presence in Hong Kong on Cable TV

    Animax expands its presence in Hong Kong on Cable TV

    MUMBAI: Animax has expanded its presence on major cable platform, Cable TC to make Animax more accessible to Hong Kong viewers as part of the channel’s ongoing efforts to reach its target youth audience. Starting 10 August, Animax moves to the basic tier on Cable TV, increasing its target demographic reach.

    The channel will be moving from an á la carte basis to the basic tier on Cable TV to allow all Cable TV viewers full access to Animax offerings, and increase the accessibility for Animax’s target demographic of youths and young adults to view the channel’s programmes.

    Animax on Cable TV’s basic tier will continue to provide a customised feed, offering both Cantonese dubbing and the original Japanese language for selected programmes.

    Hong Kong viewers can expect to see more anime programmes in the coming months such as Paradise Kiss, Blood+ and Girl From Hell, and a host of anime-inspired activities that encompass fashion and music in the pipeline.

    “We are delighted to be able to work with an outstanding partner such as Cable TV to offer to Hong Kong viewers an ultimate anime lifestyle experience both on and off screen. With Animax being available on the basic tier of Cable TV, more Hong Kong viewers will get to experience the latest anime entertainment and the coolest ‘out-of-the-box’ activities Animax has to offer,” said Sony Pictures Entertainment (SPE) Networks – Asia vice president finance, distribution and operations Ang Hui Keng.

    Hong Kong Cable Television Limited executive director Benjamin Tong said, “Cable TV is pleased to announce that Animax will be one of our basic channels on our programming platform from 10 August, 2006. This new arrangement is definitely good news to our basic subscribers, especially the youths and young adults,” Tong added.

  • Will Smith gets ‘Jiggy’ with Indian Idol’s top 6!

    Will Smith gets ‘Jiggy’ with Indian Idol’s top 6!

    MUMBAI: The mega Hollywood star and OSCAR WINNER WILL SMITH visited the TOP 6 Finalists of Indian Idol!!! The sets of Indian Idol was set ablaze with his presence! The smart ‘Jiggy’ walk accompanied by a typical rap singer’s hat and a brown suede blazer left the TOP 6 Finalists awestruck!!! For the first time ever is an International Icon like Will Smith be seen on an Indian Television show. The “Man” of the Men in Black fame was in equal awe with INDIA and it’s to be Idols!

     

    “I have fallen in love with Indian cinema! It is difficult for me to understand and pronounce the Hindi words but I love the music…and I enjoy humming Indian music!” said the energetic lively rap singer cum Hollywood star Will Smith. This was his FIRST visit to the sets of Indian Idol and his excitement in meeting up with Indian singers was hugely evident! He gave excellent vocal tips and performance advices to the finalists for their own improvisations. “Letting go off the fear and consciousness to perform in public is very essential for a performer, thus my remedy is to once in a while scream out loud in public or do something crazy!” advised the Smith.

     

    “Man! I am so happy to be a part of the show and am so looking forward to it. I don’t understand Hindi music, but I can feel the meaning in the voice of the singer. After all, the best part about music is that it sees no boundaries!” said Smith about Hindi music and Indian Idol. As a token of love and appreciation of visiting them and advising them the two Indian Idol female stars presented him with a “Maharaja’s Turban” which he wore and carried like a true Indian Maharaja!

     

    Now that’s what we call “will getting ‘Jiggy’ with India!” Catch all the live action and thrill on Indian Idol only on Sony Entertainment Television Mondays and Tuesday at 9 PM only!

  • B4U Network bags two Bollywood concert deals

    B4U Network bags two Bollywood concert deals

    MUMBAI: B4U Network will be sponsoring two Bollywood shows this year. The Salman Khan concert Just Chill will be held on 27 and 28 of August 2006 in Bolton and Glasgow respectively, while Himesh Reshammiya’s concert Aap Ka Suroor has already started in the USA. Reshammiya’s UK concert is scheduled for October.

    In May, B4U also sponsored the Asia Show in Wembley, Miss Maya event at Cafe Royale, which was followed by sponsoring the Asian Jewel Awards and also the Abhijeet Sawant concert.

    B4U is delighted to sponsor these events as it will be able to give an opportunity to their loyal viewers to see their favourite stars perform live on stage as Salman Khan has a massive fan following in Glasgow and Bolton, states an official release.