Category: Television

  • Jio Cinema’s Nirmal Karthikeyan joins Way2News as regional sales head – South

    Jio Cinema’s Nirmal Karthikeyan joins Way2News as regional sales head – South

    Mumbai: Way2News, a hyperlocal digital news platform, has announced the appointment of Nirmal Karthikeyan as their Regional Sales Head for the Southern India region. This appointment is part of Way2News’s commitment towards expanding its user base and delivering hyperlocal, relevant and reliable news to a billion Indians. In his new role, Karthikeyan will be responsible for strengthening Way2News’ footprint and growth in key south markets.

    In his new role, Nirmal will spearhead the strategic promotion and monetization efforts of Way2News’ premium language inventory. His focus is set to elevate Way2News as the preferred publisher among clients and agencies in South India, solidifying its position as the go-to destination for premium content engagement and advertising opportunities.

    Welcoming Nirmal on board, Way2News founder & CEO Raju Vanapala said, “We are delighted to extend a warm welcome to Nirmal as he joins our team. At Way2News, our goal is to make every Indian an informed citizen by delivering relevant and pertinent news in a timely manner. With profound knowledge of the media landscape and a remarkable track record of driving growth, Nirmal’s expertise will play a pivotal role in identifying untapped regions and audiences in the south and consequently expanding our user base. We firmly believe that Nirmal’s strategic vision and hands-on approach will propel us to new heights of success in the dynamic and diverse South India market.”

    Commenting on his appointment, Way2News regional sales head – South Nirmal Karthikeyan said, “Over the past few years, Way2News has been revolutionizing news consumption behaviour in the digital vernacular space. I am absolutely thrilled to be a part of this journey, and I eagerly look forward to harnessing my expertise in sales and business development and contributing significantly to Way2News’ ongoing success and expansion in the Southern market.”

    Before joining Way2News, Nirmal held the role of senior manager at Jio Cinema, where he played a pivotal role in managing sales efforts across diverse categories such as lifestyle and apparel, gaming, and fintech. With a career spanning more than 12 years, marked by leadership roles in renowned media giants including Jio Cinema, Zapr Media Labs, Sun TV Network, and Eenadu Publication, his extensive experience in advertising strategy, account management, and team leadership has consistently contributed to the success of the organizations he has been a part of.

     

  • The state of the game: LoL Esports in 2024

    The state of the game: LoL Esports in 2024

    Mumbai: Welcome to League of Legends Season 2024! We can’t wait to kick off the 14 seasons of LoL Esports, and we’re here to share the latest updates.

    Global Competitive Changes

    Enhancing the stakes around competition is one of the goals that we have been focused on for our international events. In 2023, we made format changes to both MSI and Worlds that eliminated matches that did not contribute to the outcome of the tournament. For 2024, we want to continue increasing the stakes around MSI and want to create a stronger connection between MSI and Worlds.

    This season, we will set a base of 3 Worlds slots for the LEC, LCS, LCK, and LPL. The PCS and VCS will each retain two Worlds slots, and the LLA and CBLOL will each retain one Worlds slot. With these changes, we will be introducing new ways for teams and regions to show their strength and earn additional Worlds slots through their performance at MSI.

    For the first time, the winning team at MSI will be awarded a guaranteed spot at Worlds, which also counts as an additional slot for their region. The next best-performing region at MSI will secure an additional seed for their region. To ensure that the team that qualifies early for Worlds remains committed to success in their home league, they must qualify for their region’s Summer Playoffs except for the LEC, where the team would qualify for the LEC Regional Finals.

    To use the MSI 2023 results as an example, JDG would auto-qualify to Worlds, allowing a total of 4 LPL teams to qualify for Worlds. And the next best-performing region – the LCK in the case of MSI ‘23 – would secure an extra Worlds 23 seed, for a total of 4.

    We’re hopeful that these adjustments will up the stakes and establish a meaningful throughline between the two tentpole moments across the LoL Esports season: MSI and Worlds.

    MSI & Worlds 2024 Locations

    MSI 2024 will be held from 1-19 May in Chengdu, China. This is the first time we’ve brought a global LoL Esports event to this vibrant city. Check back soon for updates on tickets, schedules, and more!

    Last year in Korea, we announced that Worlds 2024 will return to Europe, with the Finals taking place in London, England, at the iconic O2 Arena. Today, we are ready to share where the other stages of the tournament will take place!

    We’ll be kicking off Worlds in Berlin at the newly remodelled Riot Games Arena for the Play-Ins and Swiss Stages. Then, we’ll head to the Adidas Arena in Paris, France, for both Quarterfinals and Semifinals.

    Worlds 2024 will take place from 25 September to 2 November, and we’ll be back throughout the year with updates on how you can get in on all the action.  

    Hall of Legends

    As we embark on the 2024 season, we’re proud to commemorate 14 remarkable years of LoL Esports. Throughout this decade-plus, we’ve witnessed pro players from around the world leave their mark, displaying incredible resilience, mastery of League of Legends gameplay, and inspiring millions of fans across the globe. To celebrate those who have made a lasting impact on the game, the sport, and the community while concurrently honouring their legacies, we are proud to introduce the LoL Esports Hall of Legends.

    There are several pro players worthy of being inducted into our unique version of a Hall of Fame. We gathered an independent voting panel of esports industry veterans and experts from every region to vote and select our very first inductee.

    Each year, those inducted into the Hall of Legends will have their historic careers celebrated both IRL and in-game! We are currently collecting votes and will have more to share in the coming months, so stay tuned.  

    Regional Start Dates

    And finally, our regional leagues are gearing up for the start of the 2024 competitive season:

    1.   LEC: Jan 13

    2.   LLA: Jan 16

    3.   LCK: Jan 17

    4.   PCS: Jan 19

    5.   LCS: Jan 20

    6.   VCS: Jan 20

    7.   CBLOL: Jan 20

    8.   LPL: Jan 22

    Lots of great LoL Esports moments in store this season! GLHF on your season start climbing! Be sure to tune in to watch all your favourite regions compete at lolesports.com.

  • IDCA announces maiden T-10 Women’s Deaf Premier League in Mumbai

    IDCA announces maiden T-10 Women’s Deaf Premier League in Mumbai

    Mumbai: The Indian Deaf Cricket Association (IDCA) is organising the first T-10 Women’s Deaf Premier League in Mumbai from 8 to 11 January 2024.In its inaugural edition, six specially-abled women’s teams from different parts of the country will compete on the field to clinch the coveted Premier League trophy.

    IDCA president Sumit Jain commented, “We are grateful to Serum Institute of India, Cyrus Poonawalla Group, Nykaa & Indo Count for their wholehearted support to our movement of supporting hearing impaired Women players in our forthcoming tournaments in 2024. IDCA is proud of our women players, these are athletes despite their commitment to their home & families have brought immense pride to society & have excelled in the field of Cricket.”

    The four-day tournament will kick off with a special opening ceremony organised on Monday, January 8 at 9 AM at Police Gymkhana Cricket Ground, Marine Lines, Mumbai, Maharashtra. In this four-day tournament, six Deaf women’s cricket teams – Punjab Lions, UP. Warriorz, Mumbai Stars, Delhi Bulls, Hyderabad Eagles and Bangalore Badshahs – will play a total of 11 matches before making it to the finals.

    The two best teams will face each other in the final match scheduled for 11 January 2024.

    Serum Institute of India founder chairman, and IDCA T-10 Women’s Deaf Premier League Support partner Dr Cyrus S Poonawalla said, “We are delighted & committed to extend our support for the first T-10 Women’s Deaf Premier League 2024. It will help to motivate the specially-abled youth of the country to dream big and strive hard to achieve their dreams as nothing is impossible. We are looking forward to a long partnership with the brand.” 

    The winning team and the players will be felicitated for their exceptional performance at the closing ceremony to be held on 11 January at 4 PM. The IDCA T-10 champions will receive a prize of Rs 1, 00,000, while the runner-up will get Rs 50,000. The best individual sportsmen in categories such as batting, bowling, fielding, super sixes will receive cash awards.

    Supporting the tournament, Nykaa Foundation said, “IDCA T-10 Women’s Deaf Premier League is an exceptional platform for specially-abled women players to showcase their incredible talent. This initiative will help raise awareness among specially-abled players across the country to pursue their passion and aim for the stars in the world of sports. Additionally, it will foster a sense of empowerment and inclusivity within the sports community. We are excited to support IDCA once again in this initiative and look forward to the upcoming tournament.”

    IDCA CEO Roma Balwani added, “The excitement of playing in Mumbai & competing in the home ground of stalwarts of cricket is truly special. IDCA believes in celebrating diversity & inclusion through disability sports, especially cricket. We thank all our support partners, state associations, for their belief in our endeavor to promote deaf cricket both in India & Internationally. We salute each woman player for their grit & resilience to prove their sportsmanship on the cricket field besides being homemakers. Best wishes to all these amazing women participating in specially-abled sports.”

    Corporate partners, KFC India, Hero MotoCorp, Indo Count, CoLearn and Kaizzen are supporting IDCA for the upcoming tournament.

    Watch the tournament live on YouTube channel, IDCA.TV.

  • Maniesh Paul unveils Nana Saheb Peshwa II’s notorious turn in the ‘History Hunter’ episode

    Maniesh Paul unveils Nana Saheb Peshwa II’s notorious turn in the ‘History Hunter’ episode

    Mumbai: An enthralling finale of ‘History Hunter’ awaits viewers as Maniesh Paul takes on his final quest of the current season, focusing on Nana Saheb Peshwa II, the forgotten hero of 1857. Having started as an ally of the British government, Nana Saheb soon developed remorse when he was refused pension and jagir (Inheritance of land) after the passing of his father Peshwa Bajirao II. The scenarios led him to act against the British in what would be known as the Kanpur massacre.

    Viewers will witness how Nana Saheb strategically lured the British into striking a deal, leading them to Satti Chaura ghat where he unleashed an attack upon them, killing more than 400 citizens. Theories suggest that Nana Saheb claimed that his initial plan was to help the British army but he was threatened with his life being taken by the rebels.      

    The episode will also showcase the escape planned by Nana Saheb Peshwa II while highlighting the importance of the Naulakha Haar of the Mughal dynasty and how it helped him enter Nepal. The British army never managed to capture Nana Saheb though they did discover treasures hidden by him that amounted to more than Rs 1400 crore in today’s day and age.

    Nana Saheb Peshwa II’s final days remain a mystery to date. Some experts claim that he died of malaria fever while others continued to report spotting him in regions including Mecca, the Middle East, and Russia, among other territories. The British eventually closed his file in 1896 due to a lack of evidence of him being alive.  

    Witness the life story of Nana Saheb Peshwa II in the final episode of ‘History Hunter, on 8 January 2024 at 9 PM on Discovery+ and Discovery Channel.

  • Top NRI athletes welcome PM Modi’s vision for Pravasi Sports

    Top NRI athletes welcome PM Modi’s vision for Pravasi Sports

    Mumbai: Indian golf legend Arjun Atwal has welcomed honourable prime minister Narendra Modi’s vision for Pravasi Sports. Atwal, who is the only Indian to win on the coveted PGA Tour, shared his thoughts with the Holistic International Pravasi Sports Association (HIPSA), the first organization to be exclusively set up with an aim to promote and ‘Integrate’ PravasiBhartiya youth with their motherland through the medium of Sports.

    Speaking from his home in the USA, Atwal further said, “I have always appreciated PM Modi and this vision of Pravasi Sports has a special significance for me and my family. I’m still playing golf and have another five years to go and I would be delighted to play in India. Both my sons are basketball players and we as a family would be elated if they can come and play in India and connect back to their roots. Going forward, a Pravasi vs Nivasi competition would be even more exciting to have.”

    HIPSA is planning several tournaments involving overseas Indian youth and recently signed a Memorandum of Understanding (MoU) with the Haryana government for the development and promotion of Kabaddi, in particular focussing on overseas Indian women Kabaddi players. The ultimate aim being to push for the inclusion of Kabaddi in the Summer Olympics.

    Pravasi Sports Leagues in Women’s Kabaddi & Cricket are also in the plans for 2024 and the captain of the 2012 U-19 ICC World Cup winning Indian cricket team Unmukt Chand, is among its first backers. The cricketer who now plies his trade in the USA, said, “The Prime Minister’s vision for sports competitions for PravasiBharatiyas is very inspiring and gives us all a chance to stay connected to our roots. The concept of a Pravasi Sports League is very promising, especially as it promotes fitness, enthusiasm and the spirit of reconnecting to your motherland.”

    The prime minister back in 2019 in a meeting with the sports fraternity, had envisioned and had desired to find a way to conduct Sports competitions for talented Pravasi Bharatiya youth in India.

    Earlier in 2017, addressing the 14th edition of the PravasiBharatiya Divas in Bengaluru, Modi had said, “I welcome all young Pravasis. You must stay connected with India and return over and over again. This is your home.”

    Recently, All India Football Federation (AIFF) president Kalyan Chaubey, had revealed that they were looking to approach 24 Persons of Indian Origin (PIOs) to explore the possibility of them being selected for national duty. However, dual citizenship still remains a contentious issue and the need for an initial bridge between talented overseas Indian athletes engaging through sport with their country of origin seemed to be the need of the hour.

    HIPSA, through its objectives, will look to act as that bridge and try and give talented overseas youth a first feel of playing regularly in India.

  • HistoryTV18’s docuseries: Marvels & Mysteries with William Dalrymple returns

    HistoryTV18’s docuseries: Marvels & Mysteries with William Dalrymple returns

    Mumbai: History TV18’s award-winning docuseries, India: Marvels & Mysteries returns in a brand new season, with noted Indophile and author William Dalrymple. The quest to uncover forgotten facts, revisit centuries-old stories lost to time, begins anew. The show explores historical sites, revisits cold trails and shines the light on unanswered questions about India’s incredible past and her many wonders, like never before. It also offers new perspectives on mighty empires, characters from Indian history, our ancestors, and their knowledge of complex phenomena. The series comprises half-hour thematic episodes, each with multiple stories that traverse the length and breadth of India, spanning millennia. India: Marvels & Mysteries with William Dalrymple starts on the 4t January, 2024 with new episodes every Thursday and Friday at 9 PM, exclusively on History TV18.

    The show will take audiences on an immersive exploration of India. Each episode in the seven-part series promises an unforgettable experience. Dramatic recreations with actors in period costumes bring to life amazing stories and untold histories behind India’s enigmatic structures – from jaw-dropping marvels and celebrated monuments to relatively little-known sites, across dynasties and periods. The stories engage, inform and entertain, with brilliant visuals filmed all over the country, illustrative graphics and archival images. The fact-rich storytelling strives to distinguish between legend and legacy, supported by a stellar cast of expert commentators, led by historian and world-famous author, William Dalrymple. The show’s ambition is to transport a new generation of viewers into the richness and diversity of India’s past, inspiring a renewed appreciation for the sites, structures and marvels that are India’s incredible heritage.

    Speaking ahead of the show’s launch, William Dalrymple commented, “History provides a road map by which we can understand where we stand in the present and how we got here. Without it we are lost. It was a huge pleasure to work with HistoryTV18 on this beautifully shot series and I can’t wait to hear people’s astonished reactions to some of the forgotten treasures we’ve dug up.”

    Travelling across the country, the show gives an account of some of the country’s grandest architectural wonders, as well as of historical locations whose past is shrouded in mystery. Expert insights provide the context and the modern-day significance of each story and the historical figures in them, while the dramatisations are sure to keep audiences engaged.

    Speaking about the docuseries Arun Thapar president – AETN18 content & communication says, “We are absolutely thrilled to have William Dalrymple on the show. His perspectives and insights have been invaluable. Our association with a writer of Dalrymple’s calibre and renown, epitomises HistoryTV18’s commitment to great storytelling and world class content produced in India.”

    The show promises a wondrous trip through time, in what is possibly the oldest and most diverse country in the world, whose enduring legacy has been shaped by the confluence of cultures, know-how, and artistic traditions. From India’s temples and forts to entire medieval cities and even structures from prehistory, the show packs in a lot.

    Temples for instance have played a central role in the cultural, social, religious and economic life of communities and regions across India, for all of recorded history. The series makes some noteworthy inclusions. The grandeur and complexity of some of these sacred structures is a testament to their significance. It also points to the surprising level of knowledge that existed in the ancient times in which these were built. The show explores what is known and more interestingly, what is not.

    Prepare to be enthralled by the ethereal beauty of the Chaturmukh Jain Temple at Ranakpur, an unrivalled architectural marvel adorned with over a thousand pillars and sculptures. Witness the stunning collection of sculptures from the 16 and 17 centuries in a little-known temple in Thirukurungudi, Tamil Nadu. Be transported to the world’s largest monolithic structure crafted from a hill to create a temple. Experience the mystical power of Gods carved into a rock face in remote Tripura. All this and a lot more is on offer in HistoryTV18’s one-of-a-kind original series.  

    Enter the world of two of India’s charismatic women rulers and the iconic structures they built – Rani Udaymati’s stepwell in Gujarat and the elegant mausoleum built by mughal empress Noor Jahan.

    Time travel to mighty Mewar, with its warrior king and its exceptional citadel and then further south into the Deccan under a tyrant, to encounter tales of tragedy and horror that serve as reminders of the murderous ways of medieval times. Visit Bijapur, once seat of a surprising sultan and home to one of the world’s largest domes. Pass through the highest gateway and lose yourself in the tales of two medieval cities. These were once the crown jewels of the dynasties they served, but now they are abandoned and part of world heritage. Venture into the unknown to unearth the stories behind mysterious Hire Bennakal and Narthiang, whose origins have been lost to time and whose secrets may endure forever.

    The seven-part documentary series promises viewers an unparalleled experience. Merging re-enactments, authentic storytelling, an exploration of legends and popular narratives, along with an examination of known facts, the show breathes new life into historic places, as never before.

    Arun Thapar adds, “India: Marvels and Mysteries with William Dalrymple is a selection of compelling stories about the creative genius of ancient and medieval India, her great wealth of knowledge and the many wonders that have endured into the present. The show delves into history across empires and dynasties, peopled with remarkable characters who played a part in shaping the story of India.”

    India: Marvels and Mysteries, Premieres 4 January 2024 9 PM,

    Every Thursday-Friday, only on History TV18

  • RT India brings its first multi-stage integrated advertising campaign

    RT India brings its first multi-stage integrated advertising campaign

    Mumbai: RT India has launched its first major multi-stage integrated India-wide advertising campaign, challenging geopolitical assumptions and the mainstream media’s narratives on India.

    The provocative out-of-home, online and print campaign involves an array of billboard advertising, bespoke bus and taxi wraps, print ads in newspapers, airport takeovers and an array of other formats, nationwide.

    The first stage of the two-stage campaign initially poses thought-provoking open questions including: ‘Why does the West still see India as a third-world country?’ , ‘Should Europe’s problems be India’s problems?’, and ‘Why won’t Britain return the Koh-I-Noor diamond?’. These questions are targeted at the root of broad geopolitical national discussions.

    “RT India has always sought to tackle head-on the entrenched and pervasive assumptions of Western establishments’ on India and the Global South at large.”, said RT deputy editor-in-chief Anna Belkina. “Our first nationwide campaign in India shows that we are here to stay, and we are not afraid to question the mainstream narrative hegemony.”

    The second stage of the campaign moves to directly kick back at false assumptions about India and the Global South at large. The provocative statement featured, ‘They think you believe. We believe you think’, enshrines a direct challenge to multiple western narratives about the country. This second stage also features AI-generated imagery of the White House and 10 Downing Street, to offer a clear visual contrast for traditional Western attitudes to those of RT.

    The ads appear across Delhi, Mumbai, Kolkata, Hyderabad, Chennai, and a host of other locations.

    RT (formally Russia Today) covers news stories overlooked by the mainstream Western media, provides diverse perspectives on current affairs, and acquaints international audiences with a Russian viewpoint on major global events, in nine languages. Since its launch in 2005, the network has become a trusted news source for millions of people in 100-plus countries around the world.

    RT is available in India on DISH TV CH.792, AIRTEL CH.404, TATA PLAY CH.641, SUN DIRECT CH.577, DD FREE DISH CH.94, and online at RT.com/India and on X (formerly Twitter) @RT_India

    The campaign is active and will be promoted across platforms.

    Embed link: https://www.rt.com/rt-promo-2022-en/#RTIndia2

  • Kalli Purie is the new executive editor-in-chief of India Today Group

    Kalli Purie is the new executive editor-in-chief of India Today Group

    Mumbai: Existing vice president Kalli Purie of India Today Group was assigned additional charge as executive editor-in-chief of the group. She has been serving as vice president of the group since 2017. She is the daughter of Aroon Purie. In the internal communication in the company he wrote, ‘  I am designating her additional responsibility as executive editor in chief to being vice president chairperson of India Today Group.’

    In brief mail, Aroon Purie stated ‘ As you all know KP has been successfully heading the business and editing domains for a while. In line with her role, I would like to announce an additional designation for her as editor in chief of the India Today Group. This will not require any operational change for now.’

    She has been part of the group since 1996 heading from magazine, she also successfully served as Chief Operating Officer of the India Today Group Digital.

  • Vote for 69 Hyundai Filmfare 2024 with Gujarat Tourism! Pick your favourite performer now

    Vote for 69 Hyundai Filmfare 2024 with Gujarat Tourism! Pick your favourite performer now

    Mumbai: “Kyun Ki… Picture Abhi Baaki Hai Mere Dost”: This iconic dialogue echoed through the minds of cinephiles across the country as a collective sentiment as 2023 witnessed a celebration of Hindi cinema. From the grandeur of blockbuster commercial entertainers like Pathaan, Gadar 2, Rocky Aur Rani Kii Prem Kahaani, and Animal to the nuanced brilliance of critically acclaimed films such as 12th Fail, Mrs. Chatterjee vs. Norway, Bheed, Joram, and Zwigato, among others, the Hindi film industry struck a harmonious chord with the audience, rekindling the magic of storytelling on the silver screen.

    In a testament to cinematic excellence, the stage is set for the 69 Hyundai Filmfare Awards 2024 with Gujarat Tourism as the Black Lady gears up to honour the gems of 2023. This significant event, embarking on a new journey, is set to unfold on 28 January 2024 in Gujarat, adding a fresh chapter to the prestigious legacy of Filmfare. In anticipation of the star-studded awards night, Filmfare is placing the power in the hands of the audience—the heartbeat of cinema—by opening the voting lines for its 69 editions.

    In this edition, once again, fans can cast a vote for their favourite performers, directors, and films from 2023. All they have to do to extend their support is go to the official website of Filmfare, i.e.,

    https://www.filmfare.com/awards/filmfare-awards-2024/.

    So, let the countdown to the country’s most significant awards ceremony begin. The voting lines are open from 1 January 2024, until 7 January 2024.

    Sharing thoughts on this announcement, a representative of Filmfare expressed, “The Hindi film industry has had a dream run at the box office in 2023 with a swarm of blockbuster hits. This year, especially, has been truly special for cinephiles as it witnessed two big releases from Shah Rukh Khan and had Ranbir Kapoor and Sunny Deol give the biggest hits of their respective careers. It marked the comeback of filmmakers like Karan Johar, Vidhu Vinod Chopra, and Anil Sharma to the director’s chair after many years and also witnessed the increase of footfalls in theatres after the slump created by COVID. So, the celebration leading to such an eventful year in Hindi cinema also needs to be extra special, and what better platform than Filmfare to honour the unrivalled talent in the industry? Filmfare has been a benchmark of cinematic brilliance in Hindi cinema for over six decades. As we gear up for the 69th Filmfare Awards, we strive to continue that legacy by inviting fans to vote for their favourites by shedding light on performances and narratives that etched a special place in their hearts in 2023.”

    Stay tuned for more updates on the 69 Hyundai Filmfare Awards 2024 with Gujarat Tourism as the anticipation builds for a night dedicated to honouring the best in Hindi cinema.

  • IPL Auction 2024 delivers record-equalling TV viewership on Star Sports

    IPL Auction 2024 delivers record-equalling TV viewership on Star Sports

    Mumbai: Star Sports’ broadcast of IPL Auction 2024, held on 19 December, has equalled the highest viewership for any ‘mini’ auction in BARC history. The auction, which lasted over 6 hours, was held in Dubai at the Coca-Cola Arena and was watched for a record-equalling watch time of 0.92 billion minutes. This represents a 57 per cent growth in total watch time compared to last year for the event. The live auction was watched by 22.8 million viewers, which is also 29% higher than last year. Star Sports’ broadcast of the auction in 5 languages was preceded by extensive lead-up coverage to the auction, which included expert analysis and fan activations across linear and digital platforms.

    Speaking on the viewership of the TATA IPL mini-auction 2024, a Star Sports spokesperson said, “A record-breaking year for Cricket viewership on Star Sports has ended on a high with the IPL Auction. The response to the auction also serves as a stellar start to the runway for IPL 2024 and reinforces the strong association of the marquee event with Star Sports. A distinctive element in this year’s auction coverage was the integration of fan sentiment in our coverage, in sync with BCCI and IPL teams’ efforts to integrate fans into the proceedings at the venue. The success of the auction has provided an early taster of Star Sports’ coverage and substantiated our confidence in the continued growth of the marquee Cricket event on TV.”

    An additional 2.2 million viewers tuned in for the overall coverage of IPL Auction 2023 beyond the live event, which included a curtain-raiser on the eve of the auction and “Cricket Live – Auction Special”, live shows before, during and after the event. The most-watched moments of IPL Auction 2024 were the headline-grabbing bidding wars for Australian stars Pat Cummins and Mitchell Starc, who was bought by Sun Risers Hyderabad and Kolkata Knight Riders respectively for more than 20 Crores each. CSK’s winning bid of 14 Crore for New Zealand all-rounder Daryl Mitchell also featured in the three most-watched moments from the auction.

    The live broadcast of IPL 2023 was watched by 505 million unique viewers on TV across the Star network, which was the highest ever for any edition of the tournament.