ITV

Category: Television

  • DNA India achieves ’50 million UVs In January’

    DNA India achieves ’50 million UVs In January’

    Mumbai : India’s one of the fastest-growing content & infotainment platforms, DNA India announced a remarkable achievement: surpassing 50 million unique visitors in January. DNA has achieved 54 mn unique visitors and 162 mn page views in January 2024.

    This milestone is a testament to DNA India’s dedication to provide timely, accurate, and diverse content to its rapidly expanding audience.

    Since its launch, DNA India has established itself as a reliable source for news and explainers across various domains, including politics, business, entertainment, sports, and more.

    The platform’s unique approach to journalism, featuring innovative formats like DNA Explainers, video-based stories, and in-depth analysis of the ‘how’ and ‘why’ behind the news, has garnered widespread appreciation globally.

    As a digital hub, DNA India has consistently attracted individuals seeking comprehensive and credible reporting on critical contemporary issues.

    DNA (DMCL) CEO & editor Sushant S Mohan expresses profound gratitude to the platform’s loyal audience for their continual support and engagement. He remarks, “Experiencing success with a brand that prioritizes textual content in a world dominated by video is truly exhilarating. The enthusiastic response we’ve garnered, with young individuals reaching out to share their thoughts on our informative content and expressing interest in the entrepreneur profiles we showcase, is incredibly fulfilling. It is reassuring to see that our brand has successfully reached the target audience at the opportune moment.”

    DNA (DMCL) chief product & technology officer, Akshansh Yadav remarks on DNA India’s evolving success, stating, “DNA’s success and historic milestone is a testament to our relentless commitment to innovation, user-centric design, and cutting-edge technology which has resulted in an unparalleled user experience, driving record-breaking engagement. We are not just reporting the news; we are shaping the future of digital media. This achievement marks a new era for us, and we remain committed to pushing boundaries, delivering quality content, and providing an exceptional platform for our global audience.”

    DNA India is not resting on its laurels. To better serve the digitally-savvy Indian audience, the platform is set to launch new initiatives and forge strategic partnerships aimed at enhancing user experience.

    DNA chief digital growth officer for user acquisition & SEO Arnav Mathur shares his insights on the platform’s growth strategy, emphasising the importance of adapting to the changing digital landscape to stay ahead in the competitive news sector. He says, “DNA has 50 million reasons to celebrate! We’ve cracked the code to build a thriving online community. A strong editorial commitment towards diverse voices & compelling narratives, amply supported by a strong SEO, social media & product team has helped build this rich tapestry of human connections. Here’s to many more milestones, one story at a time!”

     

  • Indian actor Ajay Devgn joins forces with World Championship of Legends

    Indian actor Ajay Devgn joins forces with World Championship of Legends

    Mumbai: Indian actor Ajay Devgn is making a strategic investment in the upcoming World Championship of Legends, a highly anticipated Global T20 tournament set to take place at Edgbaston Stadium in Birmingham, England. The tournament is scheduled to run from 3 July to 18 July, featuring legendary players.

    Talking about taking his love for cricket to the next level, Actor Ajay Devgn shared, “As a cricket enthusiast, this championship is an incredible event where legendary cricketers will be back on the field. These players are celebrated globally and watching them play again is a dream for every cricket lover.”

    The star-studded event is proposed to include cricketing legends such as Yuvraj Singh, Brett Lee, Kevin Petersen, Suresh Raina, Shahid Afridi, and many more who will add their brilliance and experience to the competition.

    WCL is being presented by the renowned Indian travel company EaseMyTrip.

    EaseMyTrip CEO and co-founder Nishant Pitti stated, ‘EaseMyTrip has been associated with many cricketing and sporting events in the past, but WCL has a unique feel to its structure. It’s nostalgic, bringing back our cricketing legends together, and that too in England. It’s going to be amazing. Moreover, I have always admired Mr. Ajay Devgn, and I am sure the combination of Cinema and Cricket will be an amazing gift to all the fans across the globe.”

    The World Championship of Legends 2024 proposes to host six teams – India, Pakistan, Australia, England, West Indies, and South Africa. This international clash of legends is expected to captivate cricket enthusiasts worldwide.

    World Championship of Legends the visionary founder Harshit Tomar expressed his delight at the unfolding partnership with Ajay Devgn. “We are thrilled to welcome Indian Legend Mr. Ajay Devgn as part of this journey. Have always been his fan and love his aura and I am sure his involvement will take our WCL to the next level. His passion for the game and commitment to promoting cricket align perfectly with the values of the World Championship Of Legends. With an expected list of renowned and esteemed players, we are confident that WCL 2024 will be an unparalleled success.”

    As cricket fans eagerly await the commencement of the tournament, the World Championship of Legends is gearing up to deliver a spectacular cricketing extravaganza, showcasing the best of the best in T20 cricket.

  • Disney and Viacom18 set to finalise deal by month’s end

    Disney and Viacom18 set to finalise deal by month’s end

    Mumbai: Disney is set to sell 60 per cent of Its assets to Viacom18 in a strategic agreement as per media reports. The deal is set to close this February.

    According to the report, the pact values the India business at $3.9 billion and the transaction is likely to close this February.

    Both Disney and Viacom 18 signed a non-binding pact in December last year, as per which Reliance was to have a 51 per cent shareholding and Disney 49 per cent.

  • CNN-News18 to redefine morning television with ‘The Breakfast Club’

    CNN-News18 to redefine morning television with ‘The Breakfast Club’

    Mumbai : CNN-News18 has announced the launch of first-of-its-kind morning show, ‘The Breakfast Club,’ starting 5 February. Inspired by the format of western morning shows, ‘ The Breakfast Club ’ will be anchored by Sonal Mehrotra Kapoor from 8 to 9 am on weekdays.

    The show is set to become the go to source for viewers seeking to kick-start their day with information they can use in their day to day life. The show, unlike any other, is a unique blend of news, lifestyle, and entertainment, designed to keep the audience informed, engaged, and energised as they sip their morning coffee or tea.

    The Breakfast Club ’ is not just another news show; in fact, it has been conceptualised as a non-political show to offer a daily experience that makes viewers’ mornings better with information that enables them to make better decisions.

    The show’s format incorporates mini segments of 5-8 minutes each, ensuring a dynamic presentation. Segments, both daily and weekly, cover a wide range of topics including morning headlines, big events, business, technology, health, real estate and more.

    The editorial approach of the show focuses on selecting stories that impact daily lives, providing clear calls-to-action and limiting discussions to one expert per segment. The production quality is set to be top notch, with each segment having a separate station and show-specific graphics. The Breakfast Club will utilise engaging music throughout the segments to contribute to the overall energetic and positive tone of the show.

    The set design is carefully crafted, featuring a mix of traditional desk setups and comfortable seating areas to adapt to different segment tones.

    To engage with the audience, “The Breakfast Club” plans to conduct surveys online, utilise News18.com for trend reading, and debunk viral myths, addressing questions that genuinely matter in viewers’ lives.

    Speaking on the new show, CNN-News18 managing editor, Zakka Jacob, said, ” As we usher in a new era of morning television with ‘The Breakfast Club, we aim to make every viewer’s morning an engaging and energising experience, setting a positive tone for the day ahead. And as India’s number one English news channel, we have packaged the finest blend of news, lifestyle, and entertainment content for our audience. We are confident that our viewers will join us on this exciting journey as we redefine mornings in an authentic, positive, and inclusive way. ”

    The anchor of ‘ The Breakfast Club ’, Sonal Mehrotra Kapoor added, ” We’re excited to launch ‘ The Breakfast Club ’ that breaks free from the ordinary and charts a new course in Indian news television. Join us in this refreshing experience, where we’ve bid farewell to traditional news delivery. Let’s rise and shine together, India!”

    Network18 said, CEO Smriti Mehra – English and Business news, said, ” We are thrilled to introduce ‘The Breakfast Club ’ to our programming line-up at CNN-News18. This show reflects our commitment to delivering dynamic content that aligns with the evolving preferences of our diverse audience. By blending news, lifestyle, and entertainment, we aim to provide our viewers with a positive start to their day, setting ‘The Breakfast Club’ apart from any other morning show in India. It will be at the forefront of news excellence and audience engagement, setting a new standard for morning programming in the India’s TV news space.”

    Starting 5 February 2024, ‘The Breakfast Club’ will be aired on weekdays at 8 am on CNN-News18 and the channel’s YouTube platform.

  • Asianet News Media & Entertainment is now Asianxt Digital Technologies

    Asianet News Media & Entertainment is now Asianxt Digital Technologies

    Mumbai : Asianet News Media & Entertainment Pvt Ltd, a prominent pan India media-tech player, has announced its rebranding to Asianxt Digital Technologies Pvt Ltd. The rebranding is a strategic move to reinforce the company’s tech and digital-first DNA as it embarks on expanding into new products and markets.

    The transformation also reflects the company’s commitment to staying ahead of the curve in the evolving media landscape and serving its diverse audiences with innovative content.

    Asianxt’s flagship platforms include the widely recognised Asianetnews.com, a multilingual digital news and entertainment hub catering to audiences in 8 languages.

    The company also owns the powerful Asianet News Network, featuring leading news brands such as Asianet News (Malayalam), Asianet Suvarna News (Kannada) and the Kannada Prabha daily.

    Complementing its news offerings, Asianxt also has in its portfolio IndigoMusic.com, India’s one of the leading international music brands that has a significant following in key markets like Bangalore, Goa and beyond.

    As part of this comprehensive transformation, Asianxt has unveiled a new brand logo and identity. This logo serves as a symbol of the company’s renewed focus on pioneering the future of media-tech. With this rebranding, Asianxt will continue to provide comprehensive coverage of news, entertainment and events across the globe, even as it embraces a fresh perspective that aligns with the changing needs of its audience.

    Asianxt Digital Technologies Pvt. Ltd, CEO Neeraj Kohli shared his insights on this transformative journey, stating, “Our vision is to serve content across audiences, agnostic of any platform, language and geography. With Asianxt, we aim to transcend barriers and offer diverse and engaging content to global consumers. This rebranding is a strategic move towards realising that vision. We are confident that our renewed focus on technology and digital-first values will resonate with our audiences and stakeholders alike.”he added.

    Asianxt Digital Technologies Pvt. Ltd executive chairman Rajesh Kalra echoed this sentiment, adding, “This is a pivotal moment for us as it is a reflection of our commitment to embracing a digital-first future. As Asianxt, we aim to continue to push boundaries and set new standards for journalism. We are excited about the possibilities this transformation opens up for us and our audiences.”

    As Asianxt, the company remains dedicated to delivering quality content and engaging platforms to its audiences in India and across international waters. The transition is a key move that aims to position Asianxtas a visionary and influential player in India’s fast evolving media ecosystem.

    Imp – please share link to Rishi and team once published 
     

  • Watch Tramboo Sports’ quest to make Kashmir Willow on Shark Tank India 3

    Watch Tramboo Sports’ quest to make Kashmir Willow on Shark Tank India 3

    Mumbai : Did you know cricket bats are made of two willows – English willow and Kashmiri willow? The latter, usually heavier, has been a challenge for cricket enthusiasts. But Tramboo Sports, founded by the dynamic duo, 18-year-old Hamad Tramboo and 20-year-old Saad Tramboo, has just the right solution for the problem.

    As the one of the largest manufacturers of Kashmir Willow Bats, meticulously crafted from premium grade one Kashmir willow, the Srinagar-based brand tackles the weight issue head-on. Now, with a vision to make Kashmir willow bats the preferred cricketing choice, Hamaad and Saad step onto the stage of Shark Tank India 3, seeking Rs 30 lakhs in exchange for 3 per cent equity.

    While discussing their experience on Shark Tank India, co-founder of Tramboo Sports, Hamaad Tramboo, shared, “Growing up watching Shark Tank since childhood, we never imagined that one day we would be pitching our business to the sharks. It was beyond our wildest dreams, and our experience was truly incredible, something we are still processing. From the moment we started our pitch, the sharks’ interest and energy were next level, keeping us motivated throughout. Their insightful questions challenged us to think and pushed us to showcase the true potential of our product. It was indeed an invaluable learning experience that we will never forget—a moment that will stay with us for the rest of our lives.

    Tramboo Sports’ collection includes tennis bats for tennis balls and season bats for season balls, making cricket affordable and accessible for all. The incorporation of Singapore Cane handles, adept at absorbing shocks, significantly elevates the quality of their bats. Since its inception in 2021, the brand has sold over 20,000 bats, even securing a deal for 1000 bats in Qatar. With their youthful energy, craftsmanship, and a vision to change the perception around Kashmir willow bats, Hamaad and Saad, the youngest pitchers of this season capture all Sharks’ hearts. But will that be enough to crack a deal with the Sharks?

    Watch Shark Tank India 3 to find out.

    Tune in to Shark Tank India 3 to witness Tramboo Sports’ pitch, only on Sony LIV!
     

  • Get ready for the Budget Ballot: Vote for Growth” with CNBC-TV18

    Get ready for the Budget Ballot: Vote for Growth” with CNBC-TV18

    Mumbai : CNBC-TV18, English business news channel, kickstarted its exclusive Budget programming with ‘The Budget Ballot – #MyBudgetWishlist’ campaign initiative that captured the nation’s pulse and gave voice to the citizens’ expectations leading up to the interim Budget 2024.

    With over 2500 entries received through the website and multiple on-ground touchpoints in Mumbai and Delhi, the campaign emerged as a significant channel for the nation to articulate its hopes and expectations from the Union Budget and the finance minister, especially as a run up to the upcoming general elections.

    This engaging initiative complemented the dynamic CNBC-TV18 programming lineup dedicated to offering in-depth insights and expert analysis in the run-up to the Budget as well as decoding the implications of the announcement for the audience.

    The pre-budget comprehensively addresses various facets of the Budget, featuring well-researched information and cutting-edge analysis led by CNBC-TV18’s esteemed guest Editors such as Dr K.V. Subramanian, executive director, international monetary fund and former CEA; N.K. Singh (15 Finance Commission); Sajjid Chinoy (JP Morgan); Dinesh Kanabar (Dhruva Advisors). In the ‘Budget Market Masters,’ market veterans like Raamdeo Agrawal (Motilal Oswal Financial Services); Nilesh Shah, (Kotak Mahindra AMC); S Naren (ICICI Prudential AMC); Prashant Khemka (White Oak Capital); and Ashok Wadhwa (Ambit) discuss expectations of the markets and anticipated movements because of the Budget announcement.

    The comprehensive and well-rounded Budget Day reportage will include shows such as the “The FII View” where the viewers gain a perspective on foreign investments in India, featuring R innobert Sockin (CITI) and Arvind Sanger (Geosphere Capital) sharing their expertise.

    Featuring the biggest voices from India Inc., leaders such as Dinesh Khara (SBI), Sanjiv Bajaj (Bajaj Finserv), Sanjiv Puri (ITC), Sunil Vachani (Dixon Technologies), Suneeta Reddy (Apollo Hospitals) will share their opinions & analysis of the Budget 2024 announcement. Through ‘Mapping the Macros’, experts such as Sajjid Chinoy (JP Morgan), Jahangir Aziz (JP Morgan), and Samiran Chakraborty (CITI India) will explain the macroeconomic landscape and in ‘The Tax Tangle’, Dinesh Kanabar (Dhruva Advisors), Rajiv Memani (EY) and Sudhir Kapadia (EY) will help decode taxation complexities.

    CNBC-TV18, managing editor Shereen Bhan said,’ ‘The CNBC-TV18 Budget Ballot campaign is a powerful forum for voicing our nation’s collective hopes & dreams from the budget. We believe the citizen must be at the centre of policy making and the Budget ballot is an effort to initiate a dialogue. This is our latest effort in making the Budget accessible to viewers, an endeavour we have been committed to for the last 25 years. Our experience, expertise and understanding of the union budget will ensure our coverage comprehensively decodes the fine print of the Interim Budget 2024 and amplifies the impact of the announcements, all this live and in real time. With a stellar line up of industry leaders, economists, policymakers & global investors, CNBC-TV18 will bring you the most value-added analysis of the Union Budget”.

    Network18 CEO, Business News Smriti Mehra, added, “Our dedication to being the foremost authority on business & financial news and insights is encapsulated in our programming lineup and the enthusiastic response to the #MyBudgetWishlist campaign. As Budget Day approaches, we aim to equip our audience with information that is relevant and useful to them in their financial journey.

    For union budget 2024, we have partnered with some of the most renowned brands such as Life Insurance Corporation of India, along with State Bank of India and Bandhan Bank. Notably, CNBC-TV18 being a multiplatform news brand, will be going LIVE on TV, website, and YouTube, ensuring that our viewers can access real-time updates and expert analysis seamlessly across various mediums.” she added.

    Tune in to CNBC-TV18 to catch the FM’s Speech LIVE on 1st Feb, 11 AM onwards. Also available LIVE on our YouTube page – @CNBCTV18.

  • TVU Networks announces general availability of TVU MediaHub

    TVU Networks announces general availability of TVU MediaHub

    Mumbai: TVU Networks, a global pioneer in cloud and IP-based live video technologies, has today unveiled TVU MediaHub, their latest ground-breaking solution. This cloud-driven platform is poised to transform the broadcast industry with its unmatched versatility and efficiency in managing video signals in both IP and SDI environments.

    Marking a departure from traditional hardware-dependent routers, TVU MediaHub introduces a new broadcasting paradigm. Its cloud-centric and hybrid architecture supports limitless inputs and outputs, effortlessly managing intricate signal matrices in both SDI and IP formats. This advancement signifies a major shift towards cloud-based digital media workflows, enhancing the quality and efficiency of broadcasting.

    TVU Networks CEO Paul Shen, explained, “TVU MediaHub is born from our collaboration with over 4000 leading media companies globally. As the demand for IP-based input and output sources grows, so does the complexity of managing increasing numbers of decoders and encoders. TVU MediaHub™ offers an innovative approach to handling, processing, and routing these signals. We’re thrilled to now offer this solution to a wider audience.”

    TVU Mediahub’s standout features include:

    . Versatile Input/Output Capability: Accepts various input formats ranging from SDI, NDI, SRT, TVU Grid, to YouTube, and more. It can scale and direct outputs to multiple destinations in formats like RTMP, HLS, TVU Grid, Facebook, etc.

     .  Hybrid and Unlimited Scalability: Utilizes resources on-premise in data centers, or in the cloud, with TVU providing additional resources as needed.

      .  User-Friendly Interface: Object-oriented visual UI allows effortless operation without specialized training.

      .  Cost-Effectiveness: Managed resources are available at $8.75/core monthly, with on-demand resources charged per minute during signal routing.

    Additionally, TVU MediaHub is a key component of TVU Networks’ extensive broadcast ecosystem, integrating AI-powered ingestion, advanced graphics, and streamlined live production and ad management tools. This comprehensive approach tackles a wide range of media supply chain challenges, offering an integrated, powerful broadcasting solution.

    “TVU MediaHub is more than a routing tool; it’s a portal to endless broadcasting possibilities,” says Paul Shen. “We’re eager to see how this platform will enable content creators and broadcasters to innovate and engage their audiences in novel, exciting ways.”

  • ET NOW and ET NOW SWADESH announce Budget 2024 – Vikas Ki Guarantee

    ET NOW and ET NOW SWADESH announce Budget 2024 – Vikas Ki Guarantee

    Mumbai: As India gets ready for interim Budget 2024 ahead of Lok Sabha elections, ET NOW, India’s leading English business news channel and ET NOW SWADESH, Hindi business news channel, have announced an exclusive Budget special programming under the theme, Budget 2024 – Vikas Ki Guarantee. Capturing the tone and the mood for the Budget 2024, ET NOW and ET NOW SWADESH offer its viewers a comprehensive 360-degree perspective of this interim budget that will set the tone as India continues to leap ahead to achieve its economic aspirations.

    Using cutting-edge technology and state-of-the-art AR graphics to present a simplified Budget analysis, ET NOW and ET NOW SWADESH present a line-up of engaging shows that will decode the Budget & its impact along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more. Led by ET NOW and ET NOW SWADESH editor-in-chief Nikunj Dalmia the channel’s team of seasoned journalists will unravel the paramount financial event of the year, demystifying intricate jargon and presenting valuable perspectives from seasoned industry experts.

    Commencing with live coverage of the finance minister’s announcements on Budget Day, 1 February 2024, ET NOW & ET NOW SWADESH will track the economic and political impact of the Budget, covering a series of in-depth discussions and interviews with market experts, fund managers and economists.

    Budget programming on ET NOW includes,

    1   Nikunj Dalmia’s Insightful Analysis: Embark on a journey of financial understanding with India’s most experienced markets anchor, Nikunj Dalmia, offering unparalleled insights.

    2   Swaminathan Aiyar On Vikas Ki Guarantee: Gain a deeper understanding of the economic context through Swaminathan Aiyar’s expert analysis.

    3   In-Depth Insights from an Elite Think Tank: Featuring top CEOs, fund managers, ex-bankers, and economy experts, the show provides a comprehensive analysis beyond the budget speech. This panel includes Shyam Srinivasan, MD & CEO, Federal Bank, Shashank Srivastava, Sr. Executive Officer-Marketing & Sales, Maruti Suzuki India, Ashok Tyagi, Whole Time Director, DLF, Hitesh Chimanlal Doshi, CMD, Waaree Group, Rohinton Sidhwa, Partner, Deloitte India and Alok R Agrawal, Partner, Deloitte India. Other India Inc leaders also include Keki Mistry, Former VC and CEO of HDFC, and Sanjeev Bikhchandani, Co-Founder of Info Edge.

    4   A-Star Market Panel: Craft your post-budget investment strategy with insights from market veterans like Porinju Veliyath, Equity Intelligence India, Vijay Kedia, Kedia Securities, Maneesh Dangi, Macro Mosaic Investing, Ravi Dharamshi, ValueQuest Investment Advisors, Sandeep Tandon, Quant MF, Sunil Singhania, Abakkus Asset Manager, Prashant Jain, 3P Investments, Nilesh Shah, Envision Capital, Navneet Munot, Chairman, AMFI, Nilesh Shah, Kotak AMC, and Sunil Subramaniam, Sundaram MF.

    5   Top Chartists Revealing Profitable Stock Recommendations: Receive stock recommendations from India’s top chartists including Kunal Bothra, Nooresh Merani, Sanjiv Bhasin, Sandip Sabharwal during the Finance Minister’s speech.

    6   Deloitte’s Expert Team: A dedicated team from Deloitte India will meticulously analyse the FM’s speech to provide the fastest top takes and decode the budget fine print.

    7   Recap of Budget Exclusives: Offering a quick recap of all budget exclusives, breaking stories, and behind-the-scenes buzz.

    8   BUDGET & YOU – The Money Show Special – The show featuring Feroze Azeez, Deputy CEO, Anand Rathi and DP Singh, joint CEO, SBI MF, decodes the implications of all that was announced on personal finances.

    ET NOW SWADESH’s Budget Day programming includes,

    1   Trading Akhara – The show featuring technical experts including  Santosh Meena, HOR Swastika Investmart Ltd, Shrikant Chouhan, Senior VP – Equity Research, Kotak Securities, Aditya Arora , Founder and Multi Asset Research Analyst, Adlytick, Ratnesh Goyal, Sr. Technical and Derivative Analyst, Arihant Capital, Soni Patnaik, AVP , JM Financial Services Ltd, Sanjiv Bhasin, Director, IIFL Securities, Vaishali Parekh, Vice President – Technical Research, Prabhudas Lilladher Pvt and Jay Patel, Research Head, Investmentor Securities Limited will provide recommendations on trading opportunities throughout the day, guiding viewers through the market fluctuations.

    2   Nikunj Ki Nazar: Nikunj Dalmia, the most credible and learned face of Business TV Journalism elaborates on the budget in simple language, providing insightful perspectives.

    3   Big Market Voices on Budget – Featuring the big names in the market including  Vijay Kedia, Veteran Investor, Punita Kumar Sinha, Pacific Paradigm Advisors,  Sunil Singhania, founder, Abakkus Asset Manager LLP, Gautam Shah, Founder, Goldilocks Premium Research,  Manish Dangi, Founder, Macro Mosaic Investing,  Navneet Munot, MD & CEO, HDFC MF, Chairman, AMFI, Nilesh Shah, MD & CEO, Kotak MF, DP Singh, Deputy MD & Joint CEO, SBI MF, Sanjeev Bhasin, Director, IIFL Securities,  Dhirendra Kumar, CEO, Value Research and  Arnav Pandya, Founder, Moneyeduschool will analyse the budget, offering valuable insights and perspectives. Viewers will be presented with a comprehensive breakdown of the interim budget from renowned market voices.

    4   Corporates on Budget Dive into the budget analysis with corporate leaders sharing their perspectives on the economic implications. The panel will include Atul Chaturvedi, executive chairman, Shree Renuka Sugars Ltd, Suvankar Sen, MD & CEO, Senco Gold Ltd, JK Arora, Chairman, Som Distilleries, Anil Gupta, CMD, KEI Ind, Ashish Jain, CFO, KRBL, Keshav Bhajanka, ED, Century Ply, Baldev Prakash, MD & CEO, J&K Bank, Shashank Shrivastava, Sr ED marketing & sales, Maruti Suzuki, Dinesh Nolkha, MD, Nitin Spinners.

    5   Budget Kamaal, Jeb Ka Haal – Explore the extraordinary aspects of the budget and its impact on personal finance.

    6   Bano Apna Finance Minister – Budget Special – In this special show, viewers will be equipped with insights related to personal finance, offering guidance on managing finances effectively.

    7   Budget Ke Baazigar – A special panel discussion with key contributors to the budget, including Ajay Seth, Secretary, Economic Affairs, TV Somanathan, Finance Secretary, Tuhin Kanta Pandey, Secretary, DIPAM, V Ananth Nageswaran, chief economic advisor, Vivek Joshi, secretary, financial services, Sanjay Malhotra, revenue secretary, Nitin Gupta, chairman, CBDT, Sanjay Kumar Aggarwal, chairman, CBIC

    8   Budget Par Sarkar- Hear the opinions of government ministers, including Amit Shah, Nitin Gadkari, Piyush Goyal, Ashwini Vaishnav, Dharmendra Pradhan, Jyotiraditya Scindia, Hardeep Singh Puri, and Anurag Thakur, as they discuss the budget’s impact.

    9   Budget & Commodity Bazaar – Explore announcements from the budget affecting the commodity market. Dive into discussions on the implications for various commodities.

    10   Ye Bharat Ka Budget Hai – The show analyses decisions that will have a significant impact, emphasizing the “Made in India” theme, manufacturing, infrastructure, and more.

    11   Budget Ka Swadeshi Andaaz – Delve into decisions taken for farmers and small cities. The show will address how the budget addresses the needs of these critical segments.

    12   Budget Meter – A Post-budget analysis show will feature market veterans including Punita Kumar Sinha, Pacific Paradigm Advisors,  Sunil Singhania, Founder, Abakkus Asset Manager LLP, Manish Dangi, founder, Macro Mosaic Investing, Navneet Munot, MD & CEO, HDFC MF, chairman, AMFI, Nilesh Shah, MD & CEO, Kotak MF, DP Singh, Deputy MD & joint CEO, SBI MF, Sanjeev Bhasin, Director, IIFL Securities, Dhirendra Kumar, CEO, Value Research, Arnav Pandya, founder, Moneyeduschool, Shashank Shrivastava, Senior ED marketing & sales, Maruti Suzuki who will offer their insights and reactions to the interim budget.

    13   Budget Bioscope – Unveil the budget in a filmy style, offering an entertaining yet informative perspective on the economic roadmap.

    Promising viewers an immersive TV viewing experience, ET NOW and ET NOW SWADESH add on to the Budget excitement with an on-air contest, Budget Master on 1 February 2024. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 8 am to 4 pm to stand a chance to win a smartphone.

  • Jaikishin Chapproo: We will definitely be evaluating the big premieres on TV channels

    Jaikishin Chapproo: We will definitely be evaluating the big premieres on TV channels

    Mumbai: The power of movies on television often referred to as the ‘big picture’ has impacted how we consume entertainment, making it an essential part of our lives. Not only that, the synergy of movies and TV has also grown to be lucrative for brands who want to reach India at large and impact the general consumers’ daily lives. In a series of chats with marketers and media veterans, Indiantelevision.com founder, CEO & editor-in-chief Anil NM Wanvari discusses all things related to marketing, media and especially movies with ITC Ltd head of media & PR Jaikishin Chhaproo.

    Edited excerpts

    On early life and experiences

    I was born and brought up in Mumbai and did my schooling, and college here as well. I am also an engineering graduate. Then I realised that I can’t do this for the rest of my life. My friends were preparing for MBA and in the office during lunch hours they used to grab their food in 10-15 mins from the window and then they used to appear for the prep test for CAT. Once I was alone and one of my colleagues was doing this test, I picked up a book from the table and gave one aptitude test. When the test got over and this guy started rating me and he was like you have got beginner’s luck and you have scored better than me; also you did one level more advanced whereas I haven’t reached there. So I just took his notes and photocopied them like it used to happen in those days. I then appeared for my entrance exam, got admission and got into my MBA. I cleared from Somaya in ‘97. Somewhere during my MBA course, I decided that I have to make a career in advertising and choose media as a field. Out of 27 years that I have been working almost 17-18 years I’ve been at FMCG. Sometimes in broadcast and sometimes in e-com and telecom.

    The experience is good so far, nothing to complain about. Even today it’s said that if you enjoy your work it doesn’t look like work. For me every day is like a fun time even if I’m sitting at my home and opening up my laptop, the moment I get into my work it’s like I am a different person and for most of my friends, the worst person to call during working hours is me because most of the time my answer is I will call you back later.

    On engineering background helping your media career

    Somewhere education helps you everywhere and aids you in whatever you do. Having a background in engineering helps you be more analytical in numbers. From that perspective, it has been a comfort to be in the media. The newer experience helps you, being the best teacher.

    On your milestones so far

    In the last 27-odd years, I have been lucky enough to work in very good organisations and the bosses that I was put under. So I started with a company called Star Plus Channel which falls into the production of TV serials. I was into backend research and acquisition for new serials that the company would air. It was fun to work on the movies which were aired on Friday nights on DD. Then I moved to Wipro where it was undergoing a change of corporate identity to the new sunflower logo. Then I moved to Godrej, Unilever and then continued with Star in the middle east and continued to work there, moved back to India with Star and then Snapdeal and ITC.

    I remember one statement where one of my ex-bosses used to say that if you are really good at your work then you should work for Unilever. And the day I joined Unilever, I dropped a message to him saying I joined Unilever today.

    On being part of some memorable campaigns

    We did a first-of-a-kind advertiser-funded feature for one of the brands. At that time Surf had a tagline called “Each child has a right”. There was this concept that came from a renowned filmmaker and we just tweaked it around and released a movie around it. That was a satellite release.

    On being a movie buff and watching Hindi cinema

    I’m a hardcore movie buff. There are plenty of times I would pick up references from Hindi cinema, probably people would have watched it but when you kind of narrate that example and you are like “oh ya ya I remember this” stuff like that and I will remember songs on contextual incidents or some situations or stuff like that. Right now the definitions from movies has changed. Long there was a scenario where movies were used to showcase the reflection of the society. So you kind of have a situation where you are kind of taking inspiration from movies, at the same time learning from them. I think it works both ways.

    On leveraging movies in marketing by brands due to record-breaking box office title films

    There are two or three approaches. One is that some of the titles will not let themselves to allow you to do films in time, because some of the stories are cut in some manner that you wouldn’t want the brand to be seen in that space. The other thing is to do an association within the promotional level of the movie wherein you have co-branded promo with your brand, you end up promoting that and you have access to the stars and other things for getting a customized brand message. Then you support it in the cinema screens when the movie is being released.

    On TV being important for creating brand awareness

    Television continues to be an important medium for us. While digital is picking up and gaining traction, television still continues to kind of hold the roof for us. Another thing is, while digital is growing leaps and bounds it is also having its own set of challenges for marketers whether it’s for FMCG or non-FMCG. Everything needs proper syndicated data and ROI calculation to come in. Today on digital one of the key challenges continues to be that the maker, checker, and executor is the same person. If I have a plan to deliver 10 million impressions, I start an activity and I am still dependent on the platform to execute the campaign when it gets over. Also, the moment you start getting into a bit of sharp targeting, the challenges come in terms of frequency because you operate a frequency of 6 say for example, and you end up seeing the frequency reach is going to two or three digits. So those are the challenges that the media keeps facing. However, television over a period of time has evolved and you know that the data is not too wrong.

    On dividing market spends between all of these as prices are not that high

    There is no winning formula or a template for breaking down your spirit because depending on the category you’re operating in, If you’re in a mass category, your mix is most likely to be around 60 to 65 per cent television and the balance would be driven by digital today, you can kind of shave off two – three to five per cent, for some other activities, whether it’s print, whether it’s out of home or whatever. Within television, you can follow basic breakdown, again, depending on your category or breakdown could be parked 10 to 15 per cent for tactical buys, 5 to 10 per cent for your impact buys, and balances for your GRPs if I will put it that way. But as I said there’s no rule for anything. So if your TV spend is 100 rupees in total, ideally about 10 to 12 per cent is parked for an impact. 5 to 10 per cent is parked for tactical buys or something that you want to kind of consume as things happen. So, I would say about 75 to 80 per cent is your regular buys is that your regular plan.