Category: Television

  • News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment

    News18 Bangla’s multimedia campaign solidifies leadership in Bengali news segment

    Mumbai:  News18 Bangla has launched a 360-degree ad campaign to highlight its dominance in the Bengali news segment. As part of the campaign, a full-page front jacket ad was released in all editions of Bartaman Newspaper on February 12. The bold and striking ad displayed the channel’s remarkable performance and a 27.8 per cent lead over ABP Ananda. (Source: BARC, Weekly Cume Reach 000, Week 4’24, All India, TG 15+) All Day

    The multimedia campaign includes several out-of-home ads strategically placed in Kolkata’s popular locations such as Park Street, Shyambazar Crossing, Ruby, Howrah and Sealdah stations, Dakshineswar Temple vicinity, Maa Flyover and Alipore Zoo, among others. The campaign has also been amplified across trade media platforms and promoted through branding placements in Kolkata’s popular movie theatres.

    News18 Bangla’s dominance in Bengali news has been further underscored by its achievement in the digital space. According to the digital viewership data by Comscore, bengali.news18.com has received 4.39 million unique visitors in the month of December ’23, leaving behind competitors like Anandabazaar.com at 4.37 million, and ABP Live Bengali at 3.74 million unique visitors. (Source: Comscore MMX Multi-Platform, Unique Visitors (Mn). Custom-defined list of Bengali News/Information Publishers, Dec- 2023, India)

    According to Crowdtangle and SocialBlade, News18 Bangla has garnered the highest combined views on Facebook and YouTube. With a viewership of 235 million, the channel outperformed ABP Ananda, which achieved 205 million views, and R Bangla, which recorded 139 million views. (Source – Crowdtangle and SocialBlade)

  • Indian Street Premier League’s Chennai Singams unveils its brand identity

    Indian Street Premier League’s Chennai Singams unveils its brand identity

    Mumbai: The Indian Street Premier League (ISPL) franchise Chennai Singams unveiled its logo for the highly anticipated inaugural edition of the league. Rajdipkumar Gupta, Sandipkumar Gupta- promoters of Route Mobile Ltd and actor Suriya Sivakumar are the co-owners of Chennai Singams, a Chennai-based franchise.

    The logo with a roaring lion depicts the great strength and valour of Chennai. The standout logo perfectly aligns with ISPL’s mission to merge the spirit of the streets with the grandeur of stadium cricket. Additionally, the highlighted yellow colour in the logo visually depicts the radiance of Chennai.

    Chennai Singams co-owner Rajdipkumar Gupta said “Both I and Sandip besides being entrepreneurs are very passionate towards sports and the same reflects in our ownership of multiple clubs in MCA that have produced talented players like Sudhir Naik, Zaheer Khan, Wasim Jaffer, Rajesh Pawar, Raju Sutar, Nilesh Kulkarni besides our ownership of North Mumbai Panthers that plays at the Mumbai T20 Premiere League and Saraswati Sports Complex in Mumbai that provides good sporting amenities.

    Additionally, he stated, “Women’s Cricket is another focus area we would like to develop and currently we have set up a team via National Cricket Club from which 5 women and 5 men are part of the Mumbai State team in BCCI”

    ISPL is scheduled to kick off from March 6 to 15 March 2024, in Mumbai, The Indian Street Premier League (ISPL) is India’s first-ever T10 tennis ball cricket tournament. Promising an enthralling display of cricketing brilliance, the tournament will feature 19 high-intensity matches, boasting a line-up of six teams – Hyderabad, Mumbai, Bengaluru, Chennai, Kolkata, and Srinagar. 

  • Your favourite toons are taking over Valentine’s day- find out how

    Your favourite toons are taking over Valentine’s day- find out how

    Mumbai: Valentine’s day is here and it’s time to celebrate love and friendship. On this special day, ditch the traditional and get ready for something wacky and wonderful. Imagine if your favourite Sony YAY! toons became your Valentine. From Honey Bunny to Oggy and The Daltons, picture them stealing hearts, spreading love, and going the extra mile to make your day magical. Curious about the antics they’d pull to show their love? Let’s dive in and find out.

    Honey Bunny: Double the Trouble, Double the Fun

    These mischievous twins are always up to something with their knack for trouble and their playful pranks are guaranteed to tickle your funny bone. Get ready for a double dose of fun and laughter, and a day filled with their signature jholmaal – it’s sure to be the most hilarious Valentine’s Day ever with Honey Bunny.

    Oggy: Grumpy Cat to Sweetheart

    Even though Oggy is constantly chasing the three pesky cockroaches with his swatter, he sure has a soft side to him. If he were your date this Valentine’s Day, he is sure to surprise you with a bouquet and a basket of delicious apples. Now that’s how you win someone’s heart, Oggy style.

    Make new friends with The Daltons

    These four wacky brothers are planning to steal your heart this Valentine’s Day. The Daltons may be locked up in prison, but they’re never short on schemes to break free – their persistence is their love language. Just like they’re relentless in breaking free, they’ll shower you with affection and never give up on making your day unforgettable. So, prepare to be swept off your feet by their unique brand of love – it’s going to be a jailbreak you won’t want to miss.

  • POGO adds Cocomelon to its programming slate

    POGO adds Cocomelon to its programming slate

    Mumbai: Kickstarting 2024 with a wholesome programming slate, POGO, India’s beloved kids’ entertainment channel announces the debut of the adored cartoon series ‘CoComelon‘ on Indian television for the first time in Hindi and Tamil. Beginning 19 February, every Monday to Friday at 9:30 am, POGO’s new show will engage little fans with the fascinating world of best-in-class animation featuring rhymes and original children’s songs, offering a perfect blend of entertainment and education.

    Announcing the launch of the show, Warner Bros. Discovery head of Kids Cluster, South Asia Uttam Pal Singh said, “POGO has consistently delighted audiences with its industry-leading programming, staying ahead of the curve. In line with our fan-first strategy, we are adding another global sensation in kids’ entertainment to our slate with ‘CoComelon‘ in Hindi and Tamil for the first time on Indian television. Following the success of ‘Baby Little Singham’ and ‘Mighty Little Bheem’ on POGO, ‘Cocomelon’ will surely strengthen our portfolio in delivering engaging and educational content to young viewers while expanding our viewer base.”

    With its mesmerising animation style, globally acclaimed and renowned, ‘CoComelon‘ seamlessly intertwines valuable learning experiences that play a pivotal role in shaping children’s various cognitive and non-cognitive behavioural traits. POGO will elevate the programming landscape, providing young viewers an extraordinary journey into the heartwarming tale of the title character ‘JJ’ and his endearing family and friends.

    CoComelon’, known for its vibrant characters, catchy tunes, and engaging stories, offers a treasure trove of entertainment for kids and young parents. Its arrival on POGO marks a significant moment for Indian television, introducing the globally beloved show to a new audience and promising an epic journey filled with laughter and valuable lessons for children across the country.

    To ensure an immersive experience in the ‘CoComelon’ universe, POGO is going the extra mile by introducing the show in Hindi and Tamil. With engaging and educational content in their language, this bright and colourful cartoon series with kid-friendly music will deliver a joyous ride of fun and entertainment.

  • South United Football Club expands its horizons: Touching down in Pune with three new academies

    South United Football Club expands its horizons: Touching down in Pune with three new academies

    Mumbai: South United Football Club (SUFC), Bengaluru’s first privately-owned Professional Football Club, has announced the expansion of its Academy to Pune, aiming to unlock and nurture the full potential of football in Pune. SUFC’s esteemed Academy, South United Football Academy (SUFA), has recently inaugurated three cutting-edge training hubs in Pune located in Bavdhan, Kharadi, and Undri, respectively.

    SUFA’s vision in Pune unfolds as a progressive pathway, welcoming children right from the age of 3 years onwards to embark on their footballing journey. South United will run three programs at their training centres in the city, which will include their unique Toddler Development Program (3-5 Years), their flagship Youth Development Program (5-18 years), and their Elite Youth Teams (Under 13, Under 15, and Under 17) where talented athletes are provided a full scholarship from the Club, thereby opening a pathway to the Senior Team.

    The Academy will conduct trials for the Elite program in the Under 13, Under 15 and Under 17 age group categories at the Bavdhan centre in the coming days to select upcoming talent and incorporate them into the program.

    Following the successful implementation in Bengaluru, South United strives to replicate this dynamic pathway in Pune. This was revealed at a media outreach event held by the Club today at their sprawling state-of-the-art Ganga Legends Sports Complex Academy in Bavdhan.

    SUFA aims to provide a supportive environment to implement international coaching standards, enhance the existing infrastructure, and contribute to the overall footballing ecosystem to prioritize the development of football prodigies locally.

    The SUFC leadership team, including Sharan Parikh, Director, SUFC, Terence (Terry) Phelan, Sporting Director, South United Sports Foundation, and Sachin Badadhe, head coach, SUFC, were present at the occasion.

    Addressing the gathering, Parikh said, “South United is part of a larger vision, which involves creating three fundamental pillars – culture, infrastructure, and a self-sustainable ecosystem. Our ecosystem comprises of the Football Club, the Academy, Sports Events, Sports Infrastructure, Sports Education, and the Sports Foundation. We aspire to be a case study for other football clubs in the country that also have the same purpose.

    Parikh elaborated on the commitment of the Club to Pune by adding, “The heart of South United’s commitment to youth development lies in its academies. Here, young athletes are not only honed into skilled football players but are also taught indispensable values. Our primary motive is to build good human beings first. Since not everyone can become a professional footballer, it is all the more important that every child or individual entering any of our programs is able to experience holistic development just as a parent would want; we are their parents away from home.

    Every city is unique, and Pune is as distinctive as it gets, even within Maharashtra. We respect this uniqueness and have tailor-made our approach and programs to cater to Pune youth. We want to work alongside the clubs and academies that exist in Pune to help each other grow and take the sport to new heights. We want to support one another, pull each other up, and succeed together. In that spirit of collaboration and cooperation, we can build a long-lasting, strong foundation for football in Pune!”

    South United Sports Foundation Phelan, sporting director Terence (Terry) also expressed excitement at being in the city saying, “Bengaluru and Pune are similar in many ways. Bengaluru has now developed a structured footballing ecosystem focusing on grassroots development. Not every grassroots player makes it to the top level but every top-level player starts at the grassroots level. We have been flourishing in that environment and look forward to contributing to the growth of football in Pune. We believe Pune has a rich talent pool, passion for the game, and the required infrastructure for the sport to grow.”

    Phelan also shared about opening a football hub in the neighbouring city of Solapur. He further revealed that the blueprint of a Baby League in the city has also been formalised, and preparations would begin soon.

    The session began with a short film on the journey of SUFC, now in its 12th successful year, and concluded with an engaging penalty shoot-out challenge for the media personnel present.

    SUFA has partnered with Pune-based Ileseum Clubs for their centres in Bavdhan, Undri, and Kharadi. The centres in Bavdhan and Kharadi have an 11-a-side pitch, while Undri has a 7-a-side pitch. SUFA will also run their Elite Programme, which will provide scholarships to selected talent from the city starting June in Bavdhan and Kharadi.

  • IDCA inaugurates third Test National Cricket Championship for Deaf 2024 with Serum Institute of India

    IDCA inaugurates third Test National Cricket Championship for Deaf 2024 with Serum Institute of India

    Mumbai: Indian Deaf Cricket Association (IDCA) thirrd Test National Cricket Championship for Deaf 2024, organised in association with Serum Institute of India (a part of Cyrus Poonawalla Group), was formally inaugurated in a glittering ceremony by the chief guest Santosh Kumar Rai, District Magistrate South-East, Delhi.

    The inaugural ceremony was attended by a galaxy of dignitaries from the cricket and corporate world, supporting this IDCA 3rd Test National Cricket Championship for Deaf 2024. Dev Dutt, BCCI certified coach also joined the event.

    Guests of Honour

    1.    Jaswinder Narang, CEO, Villoo Poonawalla Foundation, representing Serum Institute of India, Cyrus Poonawalla Group, principal partner
    2.    B P Sharma, Director – Central Vigilance Commission, New Delhi
    3.    Rajesh Gehlot, BJP – Delhi
    4.    Shailendra Solanki, Chairman – Venkateshwara International School, Dwarka, New Delhi.
    5.    Dr Nirav Patel, Assistant Commission of Police, Delhi Police
    6.    Rajesh Dogra, ACP – Delhi Police

    Dedicated to nurturing upcoming sports talent among specially-abled youth, Serum Institute of India, a part of Cyrus Poonawalla Group, has joined hands with IDCA as the principal partner. In this role, the group will extend full support to IDCA for the hearing-impaired men’s tournament as they compete to win the coveted cup.

    Addressing the gathering at the inaugural ceremony, former cricketer and chief guest, Santosh Kumar Rai, District Magistrate South East, Delhi said, “It is a proud moment for me to be associated with 3rdIDCA National Cricket Championship. This league provides a platform for specially-abled men to showcase their talent. They have worked really hard towards it, and I am truly glad to be associated with them. I am also thankful to all partners who are supporting this cause, and I look forward to being a part of it for the years to come. This is indeed a proud moment for me, and together by doing our bit, we can make a big impact for specially-abled men. Let’s help them dream and believe that they too can achieve great heights.”

    Speaking at the inaugural ceremony, IDCA president Sumit Jain said, “Today is an important tournament as it signals IDCA’s focus on promoting not only world-class cricket, but emphasis on nurturing diversity and inclusion. All our partners share our vision and are committed to helping hearing-impaired cricketing talent and join the ‘DaretoDream’ movement to mainstream these players who have won many accolades for India. This is also a very special tournament as it is the 3rd National Cricket Championship in 2024.”

    IDCA CEO Roma Balwani commented, “We are truly honoured by the presence of dignitaries who have come today to celebrate and motivate these hearing-impaired men of substance, who will demonstrate their prowess on the cricket field. Our Hon’ble Prime Minister Shri Modiji has been championing the cause of disability sports in a significant way. He has also promoted the universal usage of sign language which will create more awareness and help break barriers for the hearing-impaired members of communities at large”.  

    IDCA patron Reena Jain Malhotra welcoming the chief guest and guest of honour at the inaugural ceremony, said, “It is a special moment for us at IDCA to see four different states coming together to play the prestigious 3rd IDCA National Cricket Championship. We are very thankful to all our support partners for their belief in the cause of hearing-impaired cricket. We hope to nurture and make it bigger and better in the years to come”.

    In support are IDCA’s long-term partners, KFC India, Hero Moto Corp, Nykaa, Impact Research, Cognito & Kaizzen.

  • CNBC-TV18 launches Future. Female. Forward Season 2 in New Delhi!

    CNBC-TV18 launches Future. Female. Forward Season 2 in New Delhi!

    Mumbai: CNBC-TV18 proudly announced the successful launch of HSBC presents CNBC-TV18’s Future. Female. Forward – The Women’s Collective Season 2, an impactful initiative aimed at fostering gender parity and inclusivity within the workforce and beyond. The inaugural event, held on 10 February 2024, at The Imperial Lawns in New Delhi delivered meaningful insights and highlighted the importance of gender equality and equity in driving innovation and sustainable growth.

    The evening started with a spectacular musical performance by The Delhi Police’s All-Women Band, featuring 85 talented female officers. Setting the tone for the evening in her welcome address,CNBC-TV18 managing editor  Shereen Bhan said, “Our campaign aims to spark genuine discussions on women’s economic empowerment and their role in the economy. We’ve successfully brought this conversation nationwide through ‘Future. Female. Forward – The Women’s Collective’ and globally at the World Economic Forum in Davos in 2023 and 2024. We also aimed to promote gender balance in organisations by compiling best practices and actionable solutions from diverse leaders over the past year.”

    Emphasising on the topic ‘Interaction on Championing Gender Inclusion’, HSBC India CEO Hitendra Dave said, “We are honoured to have partnered with CNBC-TV18 on a cause that has ignited conversations, both within HSBC and on broader platforms. Our commitment to fostering equality of opportunity, including gender parity, is paramount. Through transparent practices such as disclosing pay by gender and implementing fair recruitment, promotion, and evaluation processes, we are fostering open dialogue and tangible change. We recognize the importance of diversity not only as a social imperative but also as a strategic advantage, enabling us to better serve our diverse customer base”. He added, “Achieving 100% equality of opportunity is our ultimate goal, ensuring that biases are eliminated and all individuals are given fair consideration in every aspect of our operations”. Followed by the same, the evening witnessed the unveiling of the unique Future. Female. Forward Sustainable-First Logo.

    A special discussion on the topic of ‘India’s Alliance for Global Good’ featuring minister of women & child development Smriti Irani, in conversation with Shereen Bhan, saw the minister stating, “Today women stand shoulder-to-shoulder with men in every field. Currently, 30 crores of Mudra loans are availed exclusively by women. During the COVID-19 pandemic, 80% of the workforce producing PPE suits comprised women, showcasing their resilience and dedication. Additionally, 6 million frontline workers, predominantly women, tirelessly provided door-to-door medical services. This paradigm shift reflects India’s commitment to its promises. As a nation, we serve as a unifying force and can bridge divides in a fragmented world. India also spearheaded discussions on gender parity within the G20, leading to the establishment of a dedicated working group. We are optimistic that India’s commitment to global welfare will translate into meaningful action”.

    In an insightful fireside chat with Shereen Bhan, Franklin Templeton Investments CEO  Jenny Johnson said, “I was reminded of something that my daughter once said. I asked a question to my 5 kids, whether they want to join me in this business or not and one of my daughters refused and said, no mom I would rather do something that helps people. It was an enlightening moment for me because I realised we need to describe this business in a different way. Though we help people with important goals in their life all the time, we didn’t describe it that way. Once we start communicating in a way that resonates with women, then we will attract more women to it.”

    The evening unfolded by facilitating and celebrating some of the most inspiring women achievers. Actor Gul Panag, Captain Shivani Kulkarni, Pilot, Harshini Kanhekar, India’s first female firefighter, and Brave Souls founder and director Shaheen Malik, were felicitated as the unstoppable icons of Future. Female. Forward – The Women’s Collective. While, Col Bindu Nair of the Indian Army, Ravneet Kaur, chairperson of the Competition Commission of India, lieutenant commander Prerana Deosthalee, of Indian Navy, Suman Nalva, DSP, PRO, Delhi Police and Ajaita Shah, founder and CEO of Frontier Markets were felicitated as inspiring women achievers. Furthermore, Annapurni Subramaniam, director of the Indian Institute of Astrophysics, Upasna Taku, co-founder and COO of MobiKwik, Neha Kirpal, social entrepreneur, Arati Devi, India’s youngest elected sarpanch from Dhunkapada Gram Panchayat in Ganjam district, Odisha and Nigar Shaji Indian Aerospace Engineer, ISRO were recognised as women pioneers.

    Lieutenant commander Prerana Deosthalee from the Indian Navy said, “I am thankful to the Navy for entrusting me with the command of a Naval warship. It reflects their belief in my capabilities, and I am grateful for that. This achievement reaffirms the importance of believing in oneself, and I am pleased that my perseverance through life’s ups and downs has paid off. I am genuinely happy and proud.”

    India’s first female firefighter Harshini Kanhekar expressed, “Unfortunately, my attempts to join the Indian Air Force and subsequently the Indian Army were unsuccessful. Despite these setbacks, I remained resilient and pursued other avenues. A friend suggested I explore the National Fire Service College to fulfill my desire to wear a uniform. Unaware that the college had no female students, I applied, nonetheless. Upon visiting the college with my father, an individual remarked that ‘this college is not made for you, please go somewhere else’. However, determined to prove them wrong, I successfully passed the entrance exam and enrolled as the sole female student among a cohort of 2000 men.”

    The evening featured an engaging fireside chat with Franklin Templeton president & CEO Jenny Johnson, moderated by Shereen Bhan, where she discussed her career, journey, and her transition to becoming a CEO. Following that, Competition Commission of India (CCI) chairperson Ravneet Kaur, delivered a TED-style talk.

    Roshni Nadar Malhotra, Chairperson of HCLTech said, “I believe that as we strive for inclusivity across genders, especially by enhancing female representation in the future, it’s vital to evaluate how our initiatives actively contribute to a cultural transformation within our organization and institution. This shift is pivotal in preparing us to embrace diversity more effectively, which positively impacts every aspect of our endeavours.”

    Additionally, Amitabh Kant, former CEO of NITI Aayog, talking about the event said, “I find it remarkable that women in India have increasingly taken active roles in various government initiatives, including housing, Mudra loans, and the digital movement. India’s prioritisation of women’s development as a key agenda at the G20 summit represents a significant milestone for the nation.”

    This was followed by the third and final session with the leaders on “Bridging the Gender Gap: Strategies for Equality & Inclusion”. The panellists for the same were Ravi Kumar, CEO of Cognizant; Anil Chadha, divisional chief executive of ITC Hotels; Hitendra Dave, CEO of HSBC India; Kami Viswanathan, Sr VP – Middle East Indian Subcontinent and Africa Operations FedEx; Herve Delphin, EU ambassador of India.

    Talking about Gender Parity at work FedEx president – Middle East, Indian Subcontinent and Africa Kami Viswanathan said “It is essential to offer mentorship and sponsorship to facilitate women’s progression into senior leadership positions. Both male and female leaders need to actively support and invest in the potential of women. Our initiatives prioritize mentorship and hands-on experiences to elevate the representation of women in senior management roles. Moreover, featuring senior female leaders as role models illustrates to our teams that such accomplishments are achievable. These efforts reflect our continuous commitment to advancing gender diversity and equality.”

    Adding to that ITC Hotels divisional chief executive Anil Chadha said, “At ITC, diversity, equity, and inclusion are paramount priorities, underscored by robust policies implemented across all divisions, each dedicated to significant efforts in advancing these areas.”

    Moving forward, Ghazal Alagh, co-founder, Honasa Consumer Pvt Ltd; Hepzibha Pathak, global brand director at Ogilvy & Mather, Anju Srivastava, founder of Wingreens, and Harmilan Bains, Athlete were also felicitated at the event for their inspiring contributions. The evening wrapped up with an enthralling closing performance by Vanika Sangtani, storyteller & poet, reinforcing the campaign’s purpose and entailing the life story and journey of a woman, in a beautiful and poetic manner.

    Future. Female. Forward – The Women’s Collective is presented by HSBC India, with HCLTech, ITC and FedEx also supporting the initiative as partners.

  • Sangram Singh vs. Muhammad Saeed: Epic showdown for three crore prize

    Sangram Singh vs. Muhammad Saeed: Epic showdown for three crore prize

    Mumbai: Making his comeback after six years, Sangram Singh will be seen in action on the mat against Muhammad Saeed, an international wrestler hailing from Pakistan on the 24th of February 2024. This epic face-off is the headline event of the International Pro Wrestling Championship 2024 held at Shabab Alahli Club, Dubai promoted by World Professional Wrestling Hub which will also be witness to five undercard matches.

    “The anticipated level of competition in Dubai excites me and I want to thank the Dubai Sports Council for their support. This sport of wrestling exemplifies gentlemanly conduct, and I aim to inspire the youth through this event keeping in mind the ideology of FIT India. Competing against Muhammad Saeed, who is an elite athlete in his own right will be the perfect way to emphasize that age is no barrier and I look forward to a great fight to complete my anticipated comeback facilitated by World Professional Wrestling Hub.” Said, Sangram Singh, Commonwealth Heavyweight Champion and FIT India ambassador & Icon.

    “Wrestling is a pivotal sport in India and being associated with the World Professional Wrestling Hub continues the work that all of us have been aiming to achieve in order to grow the sport in India in the right manner. The next generation of wrestlers are the future medal-winning contenders at the highest level and this event will only inspire them to work harder in order to achieve their potential. Sangram Singh is a great ambassador of the sport of wrestling and I wish him all the best for the upcoming fight in Dubai.” Said Gyan Singh, Olympian, Dhyanchand Awardee, ex-India chief coach at the press conference held today.

    The event will feature a lineup of five matches, including the much-anticipated headline event featuring Sangram Singh against Muhammad Saeed. The other match-ups feature Ilias Bekbulatov (Russia), 2017 European Wrestling Champion vs Damon Kemp (USA), Andrea Carolina (Columbia), Olympian, vs Vescan Cynthia (France), Olympian, Bader Ali (UAE), Silver medallist, Arab Championship, vs Mbo Isomi Aron (Congo), Gold Medalist, Games of La Francophonie, Mimi Hristova (Bulgaria), Olympian vs Skiba Monika (Poland).

    “On behalf of the Dubai Sports Council, I would like to extend the warmest welcome to all the wrestlers that will be competing at the International Pro Wrestling Championship 2024. India has historically been a powerhouse of wrestling on an international stage and this event not only helps promote the sport in India but in Dubai as the people will witness masters of the sport including Olympians and world-level medallists. The level of competition is expected to be of the highest level and I wish all the wrestlers our best.” Said Dubai Sports Council representative Ali Al Aseeri.

    “Wrestling has brought immense pride and achievement to India and is a sport that is played by the common man. I am honoured to have been given the opportunity to be a part of the growth of this wonderful sport on an international level and am hopeful that this will inspire the generation to compete at the highest level. I thank Dubai Sports Council for believing in what we are aiming to do and for their full support in conducting this event.” Said World Professional Wrestling Hub entrepreneur & promoter Parveen Gupta.

    This lineup of the International Pro Wrestling Champion 2024 – Dubai is a testament to the bench strength of the event showcasing elite national and international wrestlers that boast of medals on the international and Olympic circuit. The event aims to herald a new era for wrestling, reshaping its perception in the country providing a global platform for both professionals and amateurs and to elevate the standard of wrestling, offering participants a chance to compete on a grand stage and grapple with the best in the world.

  • Emirates names global airline partner of the NBA and title partner of the Emirates NBA Cup

    Emirates names global airline partner of the NBA and title partner of the Emirates NBA Cup

    Mumbai:  Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.  The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.

    As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA’s global social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.

    The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game taking place on Sunday, 18 February at 8:00 p.m. ET on TNT.

    “We are proud to establish a global marketing partnership with the National Basketball Association to become its Official Global Airline Partner,” said Emirates Group chairman and chief executive Sheikh Ahmed bin Saeed Al Maktoum  “This collaboration will also see Emirates become the league’s first referee jersey patch partner and the inaugural title partner of the NBA Cup.  With basketball’s popularity around the world, we are excited to work with one of the most globally recognized and prestigious professional leagues.  The NBA is a valuable addition to our sponsorship portfolio as it allows us to connect with a vast global fanbase, including in the U.S., where the game is an integral part of the country’s sports culture.”

    “Emirates is a world-class airline that shares our commitment to engaging fans around the world in new and creative ways,” said NBA deputy commissioner and chief operating officer Mark Tatum.  “As basketball continues to be recognized as the fastest growing sport globally, this collaboration will showcase the excitement of the NBA to the millions of people who fly Emirates every year.”

    The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover – an immersive fan event at NBA All-Star – and as the presenting partner of the NBA Finals Legacy Project, which features the dedication of new NBA Cares Live, Learn, or Play Centers in each NBA Finals team market.  Emirates branding will also be visible through virtual in-arena signage and on top of the backboard during nationally televised NBA games, beginning with the 2024 NBA All-Star Game.

    Emirates will engage NBA fans around the world as a partner of select preseason and regular-season NBA Global Games and through the league’s interactive fan events, including “NBA District” and “NBA House.”

    Fans will have the opportunity to watch NBA content on all Emirates flights via the airline’s inflight entertainment system, including long-form documentaries, player profiles, interviews and more.

    The marketing partnership will also allow basketball fans to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectables, with co-branded collaborations to follow later this year.  The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store, which delivers worldwide.  Emirates Skywards members can also redeem Miles to purchase items from the exciting range.

    Emirates’ patch will also be featured on the jerseys for all referees in the Women’s National Basketball Association (WNBA), beginning with the 2025 season, and NBA G League, the official minor league of the NBA, beginning with the 2024-25 season.

    The 73 NBA All-Star Game will take place at Gainbridge Fieldhouse in Indianapolis, Indiana and reach fans in 214 countries and territories in 60 languages on television, digital media and social media.

    Emirates has been a longstanding supporter of basketball in the region for almost 30 years, helping to connect with avid fans of the popular sport in the UAE and Lebanon, and providing a platform to highlight the best and brightest stars.

    Emirates’ global sponsorship portfolio includes partnerships with top sporting clubs, tournaments, high-profile cultural events, and more. Emirates’ association with the NBA will support the airline’s efforts to reach a huge fanbase in the U.S. and worldwide through a shared passion for the sport of basketball.

    Emirates currently offers services to 12 U.S. gateways, including Boston Logan International Airport (BOS), New York’s John F. Kennedy International Airport (JFK), Los Angeles International Airport (LAX), Houston’s George Bush Intercontinental Airport (IAH), Chicago’s O’Hare International Airport (ORD), Washington D.C.’s Dulles International Airport (IAD), Seattle Tacoma Airport (SEA), Newark Liberty International Airport (EWR), Dallas-Fort Worth Airport (DFW), San Francisco International Airport (SFO), Miami International Airport (MIA) and Orlando International Airport (MCO).

  • Adidas unites its biggest icons to help disarm negative pressure in sport through new global brand campaign

    Adidas unites its biggest icons to help disarm negative pressure in sport through new global brand campaign

    Mumbai: adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport.

    The new global brand campaign is driven by feedback and insights from consumers around the world that for many people, negative pressure can affect their enjoyment of sport. To help address this over the course of the campaign, adidas will release a wide range of athlete stories, insights from experts and guidance materials – all designed to help athletes at any level to disarm pressure in sport.

    Alongside one of the biggest spectacles in the sporting calendar – the brand kicked off the campaign with a film featuring Pat Mahomes, Trinity Rodman, Lionel Messi, Linda Caicedo, Jude Bellingham, Anthony Edwards, Rohit Sharma, and the New Zealand Rugby All Blacks, dedicated to celebrating athletes dealing with pressure.

    Set against the timeless and iconic anthem, ‘Under Pressure’ by Queen ft. David Bowie, the new film spotlights everyday athletes experiencing the weight of expectation and what is possible when they silence its impact with the joyous rallying cry – ‘You Got This.’ The 90-second film climaxes with a tribute to adidas’ star-studded roster performing at the top of their game during some of their most high-stakes sporting moments.

    From Jude Bellingham scoring in his UEFA Champions League debut campaign for Real Madrid, to Emily Malewski flawlessly executing her beam dismount at the 2022 German Championships – each athlete showing how they handle pressure to help inspire everyday athletes to do the same.

    To bring to life how elite athletes manage pressure and to provide tangible guidance to all athletes, adidas has partnered with neuro11, a group of leading sport neuroscientists. By capturing brain readings from grassroots athletes, alongside elite adidas athletes – Emiliano Martinez, Ludvig Adberg, Nneka Ogwumike, Rose Zhang, and Stina Blackstenius – this part of the campaign shows the mechanics of how the world’s best overcome in-game pressure.

    Talking about pressure in his game, Rohit Sharma shared, “Challenges are part and parcel of an athlete’s life. These are opportunities to learn and grow. But converting challenges to opportunities takes a tremendous amount of will power and guts. You really need to push yourself and say, “You Got This.” I have had that attitude all my life and it has enabled me to manage pressure every time I am pushed out of my comfort zone.”

    Speaking on the new brand campaign, adidas global brand comms VP Florian Alt said, “In a year of unmissable sport, where our adidas family will undoubtedly inspire a new wave of athletes across the globe, we have created a campaign to help young players confront a universal barrier – pressure. Our new campaign is designed to help bring the joy back to sport and equip all athletes with a simple message; You got this.”

    The campaign will be complemented by an ongoing content series featuring athletes across a wide range of sports, as well as events and activations for consumers to take part in. A dedicated global multiplatform media investment will see the campaign reach consumers all over the world, including spectacular out-of-home executions in major cities and high relevance localisations.