ITV

Category: Television

  • LG UltraGear Skyesports Champion series ends with 100,000 peak viewers

    LG UltraGear Skyesports Champion series ends with 100,000 peak viewers

    Mumbai: The LG UltraGear Skyesports champions series (SCS) 2024, an Rs 10,00,000 open-for-all BGMI esports tournament has concluded with WSB Gaming registering a thrilling first-place finish. The month-long tournament which happened across several qualifier stages and a semifinals saw the top 16 teams battling it out in the Grand Finals from March 5 to 10 for the prestigious title. With top-notch BGMI action being livestreamed exclusively on YouTube, the tournament amassed a peak concurrent viewership of more than 100,000.

    LG UltraGear was the title partner for the Skyesports Champions Series 2024. The tournament was powered by AMD with EliteHubs and Zebronics joining as the e-commerce and gaming peripherals partners, respectively.

    The Grand Finals was an intense affair with numerous teams competing until the final match for the title. Ultimately, however, it was the aggressive prowess of WSB Gaming, a team that made it through the Quarterfinals and the Semifinals, which earned them the title. The team amassed 261 points, narrowly edging out fan favorites iQOOSoul to take the coveted title of champions.

    In a post-match interview, WSB Gaming’s Zeref, said, “It’s exhilarating to take first place in the Skyesports Champions Series. I feel really great to have won by defeating the teams who have taught us.”

    The SCS was a crucial tournament for teams as they weren’t just fighting for the title, but also for points in the Skyesports Leaderboard. The official Skyesports Leaderboard System amalgamates the performance of teams in official Skyesports IPs and serves as the criterion for invites into future tournaments. Skyesports’ next tournament, the Skyesports Mobile Open, will feature top teams invited directly from the leaderboard.

    Commenting on the thrilling conclusion to the LG UltraGear Skyesports Champions Series, Skyesports founder and CEO Shiva Nandy said, “Congratulations to WSB Gaming for their amazing victory in the tournament. With the SCS, we are thrilled to have given an opportunity to all players to go pro through our open qualifiers and also bring high-quality BGMI esports action live for fans. Our added stake with the Skyesports Leaderboard, engaging with fans on social media, close matches, and also strong numbers from our regional Tamil language stream all contributed to driving viewership for the tournament, bringing in a peak viewership of more than 100,000 viewers. I would like to thank our partners LG UltraGear, AMD, EliteHubs, and Zebronics without whom this tournament wouldn’t have been possible.”

    The overall standings of the LG UltraGear Skyesports Champions Series 2024 Finals are as follows:

    •    WSB Gaming
    •    iQOO Soul
    •    Blind Esports
    •    Team Tamilas
    •    Revenant Esports
    •    Orangutan
    •    Hydra
    •    Medal Esports
    •    Entity
    •    Chemin Esports
    •    WindGod Esports
    •    Aerobotz Esports
    •    Team XSpark
    •    Dragon Esports
    •    CS Esports
    •    Reckoning Esports

    Registrations are currently open for the Skyesports Mobile Open, the next tournament in the 2024 Skyesports BGMI roadmap. 

  • News18 Tamil Nadu unveils ‘My Vote My Right’ campaign to encourage youth participation in elections

    News18 Tamil Nadu unveils ‘My Vote My Right’ campaign to encourage youth participation in elections

    Mumbai: News18 Tamil Nadu is proud to announce the launch of, ‘My Vote My Right‘, a remarkable initiative aimed to encourage first-time voters to make informed decisions and exercise their democratic rights. This initiative underlines the importance of every vote and encourages young citizens to pledge commitment to the democratic process.

    ‘My Vote My Right’ campaign will commence on 11 March, with a special event at Ethiraj College for Women, Chennai, and will cover 40 constituencies of Tamil Nadu over the course of 40 days. The campaign will have 2-minute snippets airing five times a day and 30 minutes of digital coverage every day.

    Under the initiative, a specialised van will visit different colleges under these constituencies and administer the oath of ‘My Vote My Right’ upon the students and first-time voters. The goal of the campaign is to reach 5 lakh people and educate them about the power of their vote and how it can impact our society and to take an oath that their vote is their right. The campaign will conclude with a grand event where the Managing Editor – South News18 and Tamil Nadu Editor, Mr Karthigaichelvan, will hand over 500,000 oath sheets collected from students to the Election Commission.

    The flag-off event for the campaign will feature esteemed guests, including Tamil Nadu chief electoral officer Satyabrata Sahoo; IAS, Greater Chennai Corporation Commissioner Dr. J Radhakrishnan; former chief election commissioner Gopalaswami. 

  • Zee News’ ‘Madam Sir’ goes on air; aims to elevate women’s stories to prime time prominence

    Zee News’ ‘Madam Sir’ goes on air; aims to elevate women’s stories to prime time prominence

    Mumbai: In a momentous stride to amplify women’s voices and achievements, Zee News announced the launch of its latest prime-time show, ‘Madam Sir.’ Premiered from 8 March 2024, at 7 PM, this prime time show marks a significant step towards empowering women and promoting gender equality in media representation.

    By dedicating prime time to ‘Madam Sir,’ a meticulously crafted program designed to spotlight women’s voices and triumphs, Zee News is bridging a crucial gap in media representation. The show not only celebrates women’s successes but also challenges stereotypes and biases, presenting a more inclusive portrayal of their contributions. Rather than confining women to conventional roles, ‘Madam Sir’ celebrates their resilience, and diversity by showcasing their talents and achievements from diverse backgrounds. This concerted effort offers an authentic and empowering depiction of women in society.

    By prioritising ‘appointment viewership’, Zee News also showcases its commitment to reaching a wide audience and driving substantial impact. This strategic move sets a precedent for inclusivity, women’s empowerment, and a more diverse media ecosystem.

    Moreover, the show’s emphasis on valuing and recognizing women’s voices underscores its dedication to fostering a media landscape that resonates with all viewers, contributing significantly to broader societal representation and empowerment.

    Emphasizing the core purpose of the show, Zee Media Corporation Ltd, CEO Abhay Ojha stated, “As a media organization, we recognize the power of storytelling in shaping perceptions and driving societal change.’Madam Sir’ is more than just a show; it’s a platform dedicated to amplifying the voices and achievements of women, challenging stereotypes, and fostering a more equitable and representative media landscape. Through this initiative, we aim to inspire audiences, spark meaningful conversations, and pave the way for greater gender equality.”

    ‘Madam Sir’ not only reshapes prime time programming but also redefines the narrative of women’s representation, signaling a transformative shift towards inclusivity and empowerment in media.

  • Bollywood celebs boost India’s first International Stand-Up Paddling Championship

    Bollywood celebs boost India’s first International Stand-Up Paddling Championship

    Mumbai: World’s best stand-up Paddlers, including the world number two Spanish duo of Fernando Perez (Men’s) and Esperanza Barreras (Women’s) along with Bianca Toncelli, reigning SUP Junior Champion, and reigning national champion Sekar Patchai are all set to showcase a thrilling competition at the country’s first-ever International Stand-Up Paddling event, India Paddle Festival.

    The three-day stand-up paddling extravaganza is sanctioned by The Association of PaddleSurf Professionals World Tour (APP) – the official professional world championship tour for the sport of stand-up paddling. The India Paddle Festival will be hosted at the pristine Sasihithulu beach in Mangalore from 8 to 10 March 2024 while India’s first international stand-up paddling competition is being organised by the Surfing Swami Foundation and is presented by Karnataka Government.

    Bollywood celebrities – Suniel Shetty, Shilpa Shetty and Pooja Hegde have come on board as the Ambassadors and Festival Hyper Booster for the India Paddle Festival. The event has also received strong support from the country’s top athletes like Indian cricketer KL Rahul and reigning world no.1 men’s doubles shuttler Chirag Shetty.

    The inaugural India Paddle Festival will see a total of 45 stand-up paddlers from across the world competing in four categories – Men’s Open, Women’s Open, Junior U-16 Boys, and Girls.

    The India Paddle Festival will be a mix of sports, cultural and entertainment, the details which were announced at a press conference held in the city on 8 March, which was attended by APP World Tour CEO Tristan Boxford, Surfing Swami Foundation chairman Dhananjaya Shetty.

    Ambassador of the event, Bollywood superstar Suniel Shetty said, “Big shout to Team Mantra (Mantra Surf Club), all the officials, and Goodwill Ambassador KL Rahul, and for bringing the fastest growing water sport to our shores. This is a great step, looking forward to many such events in Namma Mangaluru, the very best spot in the country for surfing and other water sports. Best wishes to all the athletes, participants, and organizers for making this event a great success.” – https://www.instagram.com/reel/C4LLW9bsUit/?igsh=cGl2enJhaXo4eG1o

    Event ambassador and Bollywood actress Shilpa Shetty said, “Congratulations to the Mantra team on hosting the first ever International Stand-Up Paddle Championship in India. This is the 1st step towards promoting the world’s fastest-growing water sport here in Namma Mangaluru, and it is a matter of great pride that it is happening in our city.”

    Bollywood actress Pooja Hegde, festival hyper booster, said “I am very happy to say that India’s first international Stand-up Paddle Festival is happening in our city, my city Mangaluru. It is genuinely a matter of immense pride and honour. Good luck to all the contestants and I hope they enjoy the yummy Mangalorean food and the untouched beauties of Mangaluru that are our beaches.” –

    Speaking on the event, APP World Tour CEO Tristan Boxford said, “It’s amazing to be here at the India Paddle Festival in Mangalore, India’s first ever International Stand-up Paddling event. We already have established ourselves across Europe, Americas, Asia, the Pacific and Middle East, and now we are looking at India as the next big growth market for the sport. We have been discussing with Surfing Swami and Mantra Surf School for many years now about the opportunity to bring something here and finally we are embarking on this adventure together.”

    He further added, “Sasihisthilu is such a beautiful beach and a venue for Stand-up Paddling. And I hope to witness some intense competition over the weekend. We’ve got athletes from Denmark, Hungary, Spain, Korea, Indonesia, all over the world to Thailand. We also have some top-class athletes like, Christian Anderson (Denmark) and world no. 2, Fernando Perez from Spain while on the women’s side, world no. 2 Esperanza Barreras is one of the fastest women in the world.”

    Day one commenced with a Yoga session, followed by a Community/Pro SUP Paddle session. The main event on the same day will be the Juniors Race, scheduled for the evening. The crowd will be entertained with the screening of It Is This, In Search of the Storm and Powerstar, which is part of the film festival that will be conducted on all three days of the event. The heats and finals of the technical races for both men and women will be held on Day 2. The main attraction of the India Paddle Festival, the sprint races, will be held on the final day along with the finals of the community race.

    The Association of PaddleSurf Professionals World Tour (APP) announced its entry in India with the country’s first-ever International Stand-Up Paddling championship last month. The India Paddle Festival will be the first step in an exciting new development journey for the organization as a significant growth of the sport in the region over the coming years. Presented by Karnataka Tourism, organised by the Surfing Swami Foundation, the India Paddle Festival will welcome a selection of top athletes from the APP World Tour, as well as other aspiring professionals from the region.

     

  • The Golf Foundation concludes its fourteenth Invitational Fundraiser Tournament in Mumbai

    The Golf Foundation concludes its fourteenth Invitational Fundraiser Tournament in Mumbai

    Mumbai: The Golf Foundation (TGF) concluded its highly anticipated fourteenth Invitational Fundraiser Tournament at the prestigious Willingdon Sports Club in Mumbai marking yet another successful event in its commitment to nurturing young golf talent from underprivileged backgrounds.

    The tournaments, held in support of TGF’s noble cause, witnessed an enthusiastic participation of golf enthusiasts who came together to contribute towards fostering promising golf talent across India.

    Distinguished guests graced the occasion, including the esteemed presence of iconic former cricketer Kapil Dev, Miss Supranational India 2024 Sonal Kukreja and more noteworthy guests.

    Reflecting on the success of the event, multiple-time national golf champion, Asian Games gold medallist, and Arjuna awardee Golfer Amit Luthra reiterated TGF’s unwavering commitment to empowering young individuals through golf. “The Golf Foundation strongly believes in the transformative power of golf in the lives of young individuals. Reflecting on the success of the event, I extend my heartfelt gratitude to all participants and supporters for their invaluable contribution to our cause. Together, we are shaping a brighter future for young golfers from underprivileged backgrounds.”,

    Talking about the event, The Golf Foundation supporter Kapil Dev said, “The commitment shown by The Golf Foundation towards nurturing golf talent is commendable. By providing opportunities and support to young golfers, they are not just shaping athletes but also inspiring future champions. I am proud to be associated with such a noble cause.”

  • Star Movies and Disney+ Hotstar bring you the 96 Oscars live in India

    Star Movies and Disney+ Hotstar bring you the 96 Oscars live in India

    Mumbai: Get ready to witness the glitz and glam of Hollywood’s biggest night as Star Movies and Disney+ Hotstar bring to you Live the 96 Oscars ceremony straight from the Dolby Theatre at Ovation Hollywood. Set your alarms for March 11 at 4 AM IST as we bring the magic of the Oscars® directly to your screens. Star Movies will also have a repeat telecast at 8:30 PM IST.

    Last year, Indian cinema made history at the Oscars as ‘Naatu Naatu’ from the movie RRR won an award for Music (Original Song) and the documentary, ‘The Elephant Whisperers’ clinched an award under the category Documentary Short Film. This time around, the excitement continues as ‘To Kill A Tiger’ earns an Oscar nomination for the ‘Documentary Feature Film’ category, keeping Indian fans on the edge of their seats.

    “Bringing the Oscars to Disney Star isn’t just about celebrating cinematic excellence; it’s about honouring the power of storytelling that transcends borders, cultures, and languages,” shares Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star. “At both Star Movies and Disney+ Hotstar, we are dedicated to providing the best of global content for our viewers with access to the most prestigious events in the film industry. Live streaming the Oscars on March 11 represents the epitome of cinematic excellence, and we are excited to bring this iconic event to audiences across India.”

  • Sony Entertainment Television and Sony SAB champion their strong female protagonists this women’s day

    Sony Entertainment Television and Sony SAB champion their strong female protagonists this women’s day

    Mumbai: Sony SAB and Sony Entertainment Television have built a strong reputation within the Indian television industry with storytelling that empowers their female protagonists driven by an inherent belief in the dignity and potential of the Indian woman. The channels have also created an environment demonstrating the kind of respect women deserve, as each character from their shows acknowledge their own needs and wants while working for a larger purpose in society or their family. For example, Mauli from Mehndi Wala Ghar’s goal is to bring her family together despite their differences, to Nandini from Kuch Reet Jagat Ki Aisi Hai who is strongly entrenched in traditions yet stands up against the disease of dowry. Similarly, there are other characters such as Yuvika from Vanshaj who has the courage to fight for justice, and Pushpa from Pushpa Impossible, who despite having been deprived of education in her childhood completes it as an adult and goes on to become a mahila adhyaksh.

    This Women’s Day the channels are coming together to encourage women to follow their heart and not keep their needs and dream aside, stemming from an insight that most Indian women are very involved with their family’s need and desires and feel guilty addressing their own. Launching an impactful film titled ‘Khud Ki Suno Khud Ko Chuno’ that shatters the mould, the channels are empowering women to prioritise their own well-being.

    The promo spotlights inspiring female leads from renowned shows across Sony SAB and Sony Entertainment Television and its creative expression uses the fact that women are so alert at listening to the noises around them keeping them alert to the needs of their home and families. Through the narrative pointing out to this fact and encouraging them to listen to their own heart is the powerhouse line-up of women from fiction and non-fiction shows across both channels. 
    Comments:

    Sony Entertainment Television and Sony SAB business head, Neeraj Vyas

    “At Sony, we believe entertainment can be empowering. Our stories mirror real-life challenges, celebrating the strength and resilience women encounter in their daily lives. Our powerful female leads ignite a fire, inspiring women to embrace their agency and pursue happiness. This Women’s Day, through ‘KhudKiSunoKhudKoChuno,’ we want to encourage women to prioritize themselves as television, with its vast reach and mass appeal stands as the one of the most potent and impactful mediums of communication and our characters serve as effective catalysts for highlighting the importance of self-care among women. So, on this Women’s Day, we’re going all out to remind women that their happiness really matters!”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Sony SAB (@sonysab)

     

  • SET launches Superstar Singer 3 and Madness Machayenge – India Ko Hasayenge

    SET launches Superstar Singer 3 and Madness Machayenge – India Ko Hasayenge

    Mumbai: Brace yourselves for a weekend filled with entertainment as Sony Entertainment Television brings viewers fresh weekend programming with the perfect combination of music and laughter. Homegrown format, Superstar Singer 3, will showcase the incredible vocal talent of young contestants from across the length and breadth of the country, while Madness Machayenge – India Ko Hasayenge will see a fresh lineup of experienced comedians, who will bring their unique brand of humor to the stage with sharper, wittier, and punchier jokes, that will leave you rolling on the floor.

    Premiering on 9 March 2024, at 8 pm, SuperStar Singer 3, produced by The Content Team, is a homegrown kids’ reality singing show that stands out as an epitome of talent, passion, and unbridled enthusiasm in the world of music competitions. This season distinguishes itself by acting as a platform that will not only preserve but also build upon the legacy and heritage of Indian music, by discovering ‘Sangeet Ke Naye Hunar Jo Banenge Kal Ke Darohar’. Raising the bar in the world of music, this show transcends mere entertainment to become a national platform where children shine, nurtured and mentored by Captains, Pawandeep Rajan, Arunita Kanjilal, Salman Ali, Mohd Danish, and Sayali Kamble. Indian pop sensation Neha Kakkar joins as the super judge, who will guide these young dynamites to push the envelope, accompanied by the charismatic host Haarsh Limbachiyaa who will encourage them and boost their spirits. This season is also elevated by the presence of legendary guests such as Pyarelal Ramprasad Sharma, Javed Akhtar, and Kavita Krishnamurthy who are sure to inspire these young aspiring singers to make a mark for themselves in the music industry. Fueled by the passion of young artists like Khushi Nagar, a 14-year-old with mesmerising vocals and unwavering devotion to Tulsi Das Ji, Laisel Rai, a singer who beautifully captures the essence of musical notes, and Shubhodeep Sutradhar, a 14-year-old instrumentalist and dynamic singer who will captivate the hearts of the viewers, among others, the show promises an unparalleled musical journey for this budding talent. Superstar Singer 3 is co-powered by Ching’s Schezwan Chutney, with special partner, Priyagold Butter Bite Biscuits.

    Get ready to laugh out loud with ‘Madness Machayenge – India Ko Hasayenge’, an uproarious extravaganza that is set to redefine comedy as we know it. Promising a riotous mix of varied formats that will have you rolling on the floor with the incredible Huma Qureshi as Madness ki Malkin and the dynamic Harsh Gujral as its host, this show is produced by Optimystix Entertainment India Pvt Ltd. From side-splitting stand-up routines to uproarious gags and skits, from roasting celebs and online sensations, to spoofs, and everything in between, this show is all set to break traditional norms and present a diverse range of styles through a stellar lineup of comedians such as Paritosh Tripathi, Kushal Badrike, Kettan Singh, Inder Sahani, Snehil Mehra (BC Aunty), Gaurav Dubey, Hemangi Kavi, and Ankita Shrivastav. These comedians, with their remarkable skills, bring a breath of fresh air to the world of comedy as they strive to push boundaries and set new benchmarks through their hilarious performances, making them true trailblazers in their field. Another unique segment that viewers will witness is the funny comedians taking on real-life serious jobs, tackling a new gig each week. Madness Machayenge – India Ko Hasayenge is co-presented by Lahori Zeera, with special partner, Priyagold Butter Bite Biscuits.

    Sony Entertainment Television, Sony SAB, PAL, and Sony MAX movie cluster business head Neeraj Vyas:

    As a brand, we’ve always been committed to entertaining viewers while making a difference in their lives. With our homegrown format, Superstar Singer 3, our goal is to offer a platform for budding talent to hone their skills and perpetuate the glorious tradition of Indian music. With ‘Madness Machayenge – India Ko Hasayenge!’, we are striving to break the mold and usher in a new era of comedy on Indian television with a wide-ranging format that allows seasoned and diverse comedians to do what they do best and make you laugh. We are excited to bring this exhilarating and wholesome family viewing experience to our audiences, promising unforgettable moments of harmony and laughter over the weekend.

    The Content Team Neeraj Sharma:

    We’re excited to raise the curtains for a highly anticipated third season of Superstar Singer; this show has been instrumental in nurturing young talent, and we’re sure that this edition of the show will introduce you to tomorrow’s superstars, with inspiring life narratives. The unmatched synergy between our 5 captains, legendary guest mentors, our Super Judge Neha Kakkar, and the captivating charm of our host, Haarsh Limbachiyaa, will ensure an unforgettable viewing experience for the audiences.

    Optimystix Entertainment India Pvt Ltd founding chairman & MD Vipul D Shah:

    Madness Machayenge – India Ko Hasayenge!’ is poised to revolutionise comedy by delivering unadulterated laughter, by some of India’s finest comedians. This groundbreaking show defies conventions by showcasing a diverse array of comedic styles from a stellar lineup of seasoned comedians. In collaboration with Sony Entertainment Television, we assure our audience an entertainment-packed stressbuster every weekend.

    Starting 9 March 2024, watch Superstar Singer Season 3 at 8.00 pm and Madness Machayenge – India Ko Hasayenge at 9.30 pm, only on Sony Entertainment Television.

  • News18’s Showsha Reel Awards returns to honour the best of Indian entertainment

    News18’s Showsha Reel Awards returns to honour the best of Indian entertainment

    Mumbai: The world of cinema has come a long way with a massive explosion of content and the popularity of OTT platforms changing the entertainment landscape. In a bid to honour the talent shaping the Indian entertainment industry, News18 is set to host the News18 Showsha Reel Awards 2024 on 9th March 2024 in Mumbai. To be hosted by Aparshakti Khurana and Neha Dhupia, this edition will honour outstanding films, web series, as well as the best cast and crew from the Indian entertainment industry, promising a grand celebration of talent.

    Like every year, this edition of the News18 Showsha Reel Awards will bring together many film/web series stars on one stage, including Rani Mukerji, Shraddha Kapoor, Janhvi Kapoor, Varun Dhawan, Kartik Aaryan, Aditya Roy Kapur, Ananya Panday, Karan Johar, R Madhavan, Sharmila Tagore, Manoj Bajpayee, Bobby Deol, Wamiqa Gabbi, Vijay Varma, Sonakshi Sinha, Raj & DK, Sandeep Reddy Vanga, Bhushan Kumar, Vikramaditya Motwane, R Balki, Prasoon Joshi, Boney Kapoor, Aanand L Rai, Medha Shankr, Shilpa Rao, among others.

    The panel of jurors of the award features eminent personalities such as filmmaker Aanand L. Rai, screenwriter Prasoon Joshi, actor Kabir Bedi, actress Meenakshi Seshadri, and Tavishi Paitandy, Entertainment & Lifestyle Editor of News18.com. The panel will select from categories such as Best Film, Best Actor, Best Actress, Best Director, Best Debut (Male/Female) and Best Director. Rocky Aur Rani Ki Prem Kahani, Animal, Jawaan, 12th Fail, Gulmohar are some of the most popular contenders in the Jury and Popular Choice categories.

    Puneet Singhvi, Chief Executive Officer (Digital) & President – Corporate Strategy at Network18 said, “Through the News18 Showsha Reel Awards, we aim to recognize and honour the exceptional talent within the Indian film and OTT ecosystem. We take immense pride in celebrating the vibrance of creative voices that not only captivate audiences with their commercial success, but also push the boundaries of visual storytelling. We are excited to celebrate the talent that defined the dynamic landscape of Indian entertainment over the past year.”

    News18 Eng editorial and content & executive editor Ameya Bhise said, “The News18 Showsha Reel Awards serve as a glittering celebration of talent, creativity, and the magic of storytelling. In a world where storytelling transcends boundaries and connects diverse cultures, the awards play a pivotal role in acknowledging the exceptional contributions of artists who navigate the complex realm of films and web shows.”

     

  • ZEE Rishtey Awards 2024 set to dazzle with Danube Properties as exclusive title sponsor

    ZEE Rishtey Awards 2024 set to dazzle with Danube Properties as exclusive title sponsor

    Mumbai: With the festival of colours around the corner, Zee TV, the flagship channel of one of India’s leading media and entertainment conglomerates, is gearing up to paint the town in vibrant hues as it announces the much-awaited annual gala, the Zee Rishtey Awards 2024. This year’s edition promises to be a spectacle of unparalleled grandeur, celebrating the cherished relationships viewers have with their favourite Zee TV characters. In sync with the spirit of Holi, the awards ceremony will bring families together for love, joy, laughter and heartfelt celebrations.

    Zee Rishtey Awards recognises and honours the outstanding contributions of actors, directors, producers, creative teams and technicians. This year, as the Zee Kutumb unites to celebrate familial bonds, viewers can expect a mesmerizing showcase of talent, with their favourite stars setting the stage ablaze through spectacular dance performances.

    What sets this year apart is the extraordinary level of advertiser interest, with the prestigious title sponsorship secured by Danube Properties, Dubai. This marks a historic first-time association between Zee TV and Danube Properties, an award-winning developer in the Middle East, and is a testament to the event’s ever-growing significance and appeal.

    ZEE chief growth officer – advertisement revenue Ashish Sehgal, expressed his enthusiasm about the milestone collaboration, saying, “The Zee Rishtey Awards hold a very special place in the hearts of millions of our viewers. While we take the grand celebrations to the zenith this year, we are thrilled to welcome Danube Properties, Dubai as our title sponsor for the first time. Their commitment and support speak volumes about the event’s unmatched popularity, legacy and reach. Together, we look forward to create a memorable and captivating experience for our audience and partners alike.”

    Danube Group founder and chairman Rizwan Sajan highlighted the strategic significance of associating with Zee Rishtey Awards, “At Danube Group, we believe in the power of communication, and we strive to achieve that through impactful collaborations. Zee Rishtey Awards is a perfect combination of being an excellent platform to connect and entertain Indian audiences globally. Indians accounted for the highest investments in Dubai and Danube Properties in 2023. Our exclusive payment plan of 1% EMI per month with fully furnished homes and 40 plus amenities made it possible for thousands of Indians from anywhere in the world to own a home in Dubai. This partnership is aimed at making homeownership more accessible. This is not just about visibility; but about creating conversations with families across the globe.”

    Apart from Danube Properties as the title sponsor, Zee Rishtey Awards 2024 boasts of a prestigious lineup of sponsors, including the co-powered by partners Cadbury Dairy Milk, Himalaya Turmeric Face Wash, and Colgate. The event’s support extends further with Special Partners Smith & Jones Pasta Masala and Rajdhani Poha, while Bandhan Bank takes the spotlight as the official Banking Partner. The show’s allure is further enhanced by the Trusted Partnership with Garnier Color Naturals and the Associate Sponsorship from Reli Spray, collectively reflecting a dynamic collaboration of industry leaders in this celebrated awards ceremony.

    Zee Rishtey Awards 2024, promises an unforgettable evening of entertainment, glamour, and celebration. As the countdown begins, Zee TV invites viewers to join the festivities and revel in the magic of relationships, all set to unfold on the grand stage of the Zee Rishtey Awards. The awards ceremony will be telecast on Sunday, 10 March at 7 pm.