ITV

Category: Television

  • IPL 2024 draws advertisers as CTV viewing trends soar

    IPL 2024 draws advertisers as CTV viewing trends soar

    Mumbai: Indian Premier League continues to assert its dominance not only on the field but also in the realm of advertising. As the 2024 season kicks off, IPL is once again proving to be a magnet for advertisers, especially as Connected TV (CTV) viewing trends soar to new heights.

    The tournament has consistently been a hotspot for advertisers looking to reach millions of passionate fans across the globe. However, the 2024 season brings a new dimension to advertising strategies with the surge in CTV viewership.

    Connected TV, which refers to the streaming of television content over the internet via smart TVs, streaming devices, or gaming consoles, has witnessed a remarkable uptick in recent years. This rise can be attributed to various factors, including the proliferation of high-speed internet, the emergence of streaming platforms, and the growing preference for on-demand and personalised content consumption.

    With more viewers opting for CTV platforms to watch their favorite sports events, advertisers are seizing the opportunity to connect with audiences in a more targeted and engaging manner. Unlike traditional television advertising, CTV allows for precise audience targeting based on demographics, interests, and viewing behavior, thereby maximizing the impact of ad campaigns.

    The shift towards CTV advertising is also reshaping the dynamics of ad spending in the sports industry. As advertisers allocate a larger portion of their budgets to digital channels, traditional media platforms are facing increased competition for ad dollars. This trend underscores the importance for sports leagues like the IPL to embrace digital innovation and adapt to changing consumer preferences to remain competitive in the advertising landscape.

    In response to the growing demand for CTV advertising opportunities, Indiantelevision reached out to industry experts where they explained how advertisers are adapting their strategies to target viewers on connected TV platforms during IPL 2024 and the factors that are driving the surge in connected TV viewership for IPL and capitalising on this trend.

    Edited excerpts

    mediasmart chief growth officer Nikhil Kumar

    Cricket enjoys a reverential status in India and advertising dollars are where users are. The surge in CTV viewership for IPL in both metros and satellite towns has been driven by factors like increasing internet penetration along with high speed data, availability of Smart TVs at a competitive price point, and the availability of streaming platforms. Additionally, with the broadcasting rights split between two epicenters – JioCinema on digital and Star Sports on offline mediums, there’s a wider audience available for advertisers. Advertisers are capitalizing on this trend by targeting ads specifically for the CTV audience, leveraging advanced targeting capabilities, and creating interactive and engaging ad formats to capture viewers’ attention effectively. Additionally, advertisers also can prioritize time-based and location-based user segmentation to target audiences beyond CTV. As organic searches for cricket matches go up, fans celebrate live viewing together in restaurants, or app-based activity for fantasy apps also increase, it’s a great opportunity to connect these users across screens to have a lasting brand impact in the high-adrenaline cricketing season!

    In addition to this, it’s important to shift the focus from where the ad is being shown to who the ad is being shown to. That means finding the right audience and right channels of measurement, combined with the power of compelling creatives. For IPL, advertisers have the opportunity to leverage several attractive formats on CTV to achieve higher levels of brand engagement and recognition. Interactive ads, for example, are highly attractive and can be either through creating an animated background where products and the main messages of the ad gain a dedicated spot, or through the progress bar sync format, where the product or service becomes a part of the video. Brands can also leverage Smart QR codes to create powerful redirections and boost action. By programmatically catering to viewers on CTV, advertisers can also prioritize unifying reach through technologies like Household Sync and drive action on app, DOOH, or in-stores. This can help to break from the clutter and target viewers to see incremental lift across various metrics such as message association, brand awareness, purchase intent, and sales.

    MiQ global commercial board member & managing director Siddharth Dabhade

    In the IPL season, advertisers must look beyond just one streaming platform to find their most relevant audiences and effectively engage with them. Advertising during IPL matches will get you a wide reach with a diverse range of engaged users that may or may not be your brand’s relevant audience.

    Some strategies we’ve seen brands deploy this IPL season are:

    Match moments-synced ads: the ads are activated in-sync with match moments or milestones, for example: after an bowler takes two wickets in an over or a batsman hits a half-century. These ads are served programmatically to create maximum impact & engagement.

    Retargeting viewers across devices: As the same Ads run in every inning during IPL matches, viewer attention shifts to other devices or platforms. In fact, MiQ’s Advanced TV research report from India found that 56% viewers often or almost always use a second screen while streaming or watching content on TV. By retargeting consumers who have already shown interest in your brand across any device and delivering tailored ads on CTV, you have the chance to make a lasting impression

    The biggest factor is the cost, as IPL is free to watch on TVs and mobile on the JioCinema app, which is driving up viewership numbers on Connected TVs and mobile devices.

    CTV advertising offers access to affluent audiences that are hard to reach on linear TV. During big-ticket events like IPL, advertisers want to boost brand awareness, reach, and recall among cricket fans and their target group of customers. CTV ads provide better media planning, targeting, activation, and measurability than linear TV ads.

    It’s no surprise that TV viewership is at its peak during tentpole sports events, and it’s attracting more and more advertisers. Programmatic CTV ad inventory for IPL is more cost efficient for advertisers.

  • Racer Akshay Gupta signs deal with Mertens Motorsport

    Racer Akshay Gupta signs deal with Mertens Motorsport

    Mumbai: Akshay Gupta, the dynamic racer and tech founder, has officially inked a deal with Mertens Motorsport for the highly anticipated 2024 Nürburgring Langstrecken-Serie (NLS) season which will take place on the Nürburgring circuit in Germany.

    The NLS is widely renowned as one of the oldest and most esteemed endurance racing championships globally since its inception in the 1970s. Akshay’s signing represents a significant milestone for Indian motorsport, as he becomes the country’s sole racer set to compete against over 300 drivers and 117 cars.

    The Ahmedabad-based racer discovered some injuries while doing a few rounds in the championship with Adrenalin Motorsport in a BMW last year, which required him to undergo surgeries on both his hands. Despite still undergoing recovery from the surgeries, Akshay’s passion for racing has fueled his return to the track as he remains actively engaged in pre-season testing during the ongoing recovery process.

    The 31-year-old will pilot the Hyundai i30N (car number 492) for Mertens Motorsport in the upcoming season.

    Sharing his thoughts on joining Mertens Motorsport, Akshay Gupta expressed, “Racing at the Nurburgring circuit has always been a dream. It used to be my laptop wallpaper for 15 years before I got to race here last year. The experience gained last year taught us a lot about the track, level of competition, cars, and different conditions. This year, the goal is pretty clear. I want to conquer the most challenging racetrack out there.”

    “We are in a championship-winning team, in one of the most tightly fought categories: VT2-F, racing with equally competent teammates with 10,000 km of simulator practice put in. I am confident that this season will bring us some good results and I look forward to hoisting the Indian flag on the podium as many times as I can,” he further added.

    Mertens Motorsport, a German Racing Team founded in 2020, has quickly solidified its reputation as a formidable contender in the NLS with an impressive track record of capturing the NLS VT2-F Championship title in 2023 and also securing the NLS Team Trophy in the same year. Akshay’s addition to the team will contribute to elevating their performance.

    “I am very pleased that Akshay Gupta is moving to Mertens Motorsport this season. We did the pre-season testing in March and immediately the chemistry was right, this is very important for a race team given that we compete in endurance racing where the cars are shared with other racers. It’s remarkable the lengths he goes to compete in the championship. We welcome him onboard and thank him for putting the faith in our team,” said Mertens Motorsport team owner Daniel Mertens.

    Having begun his career as a professional racer in 2010, Akshay demonstrated his prowess behind the wheel by finishing as a runner-up at the Buddh International Circuit for Toyota in the season finale of the National Championship in 2013. His remarkable talent also earned him recognition from Nissan, who selected him after a rigorous driver selection program out of 10,000 drivers in India to compete in their Asian GT Academy Finale held in the UK. The competition has become a major feature film released on Netflix called Gran Turismo.

    Parallel to his racing endeavours, Akshay’s urge to fulfill his passion for racing led him to entrepreneurship, where he founded a Connected Car technology start-up called Scouto which has notably been acquired by online used-car retailing unicorn Spinny in December 2021. This serves as a testament to his success both on and off the racetrack and following his triumphs in the entrepreneurial landscape, the Indian has returned to his roots in racing.

    “Since the day I was 2 years old I have only played with cars, when I turned 4, my dad got me a go-kart and that consumed all of my playtime as a kid. It was only in my early teens that I realized that there’s a career called being a racecar driver and ever since that day I have been pursuing the dream to keep racing cars across the globe. It is the most expensive sport in the world, and for the son of a bank manager, I had to find creative ways to get back into it. After having sold my company, I’m thrilled to return to my first love full-time, racing cars,” stated Akshay Gupta.

    Akshay’s journey with Mertens Motorsport will kick off with the season opener at the NLS1: 64. ADAC ACAS Cup on April 6. Qualifying is scheduled to begin at 12 pm IST, followed by the pit walk and grid walk at 1:45 pm IST. The race is set to commence at 3:30 pm IST with the action being streamed live on Nurburgring’s official YouTube channel.

    Championship calendar https://www.nuerburgring-langstrecken-serie.de/en/calendar-nurburgring-langstrecken-serie-2024/
     

  • NDTV unveils ‘The Election Carnival’ for Lok Sabha Elections 2024

    NDTV unveils ‘The Election Carnival’ for Lok Sabha Elections 2024

    Mumbai: The NDTV Network has announced the launch of ‘The Election Carnival,’ an initiative aimed at fostering civic engagement and awareness ahead of the upcoming Lok Sabha Elections 2024.

    NDTV Election Carnival is a travelling studio that aims to travel to 34 cities across New Delhi, Uttarakhand, Uttar Pradesh, Jharkhand, Madhya Pradesh, Gujarat, Maharashtra, Haryana, Punjab, Jammu & Kashmir, Himachal Pradesh, covering a total distance of 4000 kms. This platform is designed to move around and engage with citizens, helping them deepen their understanding of local leaders and issues relevant to their communities. Backed with an NDTV anchor accompanying a politician from each area, it promises meaningful discussions and interactions, providing voters with valuable insights into the electoral landscape.

    The first leg of the NDTV Election Carnival kicked off from the heart of the nation, New Delhi, on 5 April 2024, in the presence of Manoj Tiwari, MP from North-East Delhi, setting the tone for an engaging and informative journey ahead. The inaugural ceremony in New Delhi featured a performance by a Punjabi folk artist. The campaign will commemorate the vibrant culture of every region by featuring performances from local folk artists, highlighting the rich diversity that characterizes India’s political and social landscape.

    This drive underscores NDTV’s commitment to fostering informed citizenship and facilitating meaningful dialogue between citizens and leaders. Through this campaign, the network hopes to empower voters and strengthen the democratic process.

    NDTV Election Carnival will make stops at prominent cities such as Ayodhya, Dehradun, Jamshedpur, Lucknow, Amritsar, Srinagar, and Nashik, among others. During these stops, it will provide citizens across the country with the opportunity to participate in discussions, learn about local issues, and interact with their elected representatives.

  • ‘Money Mafia’ season three premieres on Discovery Channel on 7 April

    ‘Money Mafia’ season three premieres on Discovery Channel on 7 April

    Mumbai: Brace yourselves for another thrilling exploration into the depths of organized crime as Discovery Channel gears up for the highly anticipated premiere of “Money Mafia” season three. Following the success of its previous seasons on discovery+, this gripping investigative docu-series is set to premiere on Discovery Channel on 7 April 2024, offering viewers an unprecedented glimpse into the inner workings of Mumbai’s notorious crime syndicates.

    In season three, the first episode, “Pay-up or Else,” exposes the extortion nexus between businessmen, police, and the mafia. The second episode, “Gold Blooded,” delves into the history of gold smuggling, including strategies used from the 1960s to present day and routes used during the 1993 bomb blasts. The third episode “The Thugs of Drugs” examines the rise of the drug “Meow-Meow” in Mumbai, showcasing the shift from addict to peddler and the confrontations with authorities. The final episode, “Cleaning Dirty Money,” sheds light on money laundering through diamond trade, banks, UPI, and cryptocurrency, and its ties to Indian politics.

    The series is amongst the highest rated shows on discovery+ and has previously showcased scams across the spectrum, ranging from Identity Theft, CryptoCurrency Cons, The Stock Market Manipulation Scam by Ketan Parekh and The 2003 Stamp Pamper Scam by Abdul Karim Telgi, amongst others. This season is produced by Vice Studios.

    Don’t miss “Money Mafia” on Discovery Channel to witness the infamous crime syndicates in the city of dreams. Catch the first episode on Sunday, 7 April at 10 pm.

  • ZEE launches action cinema on DD Free Dish

    ZEE launches action cinema on DD Free Dish

    Mumbai: The Zee Hindi Movie Cluster, renowned for its commitment to delivering top-notch movie entertainment, continues to revolutionize the television landscape with channels catering specifically to the diverse preferences of Indian audiences. With the arrival of Action Cinema on DD Free Dish, Zee is set to redefine entertainment for millions across the nation.

    The arrival of Action Cinema on DD Free dish Channel No. 70, an established brand renowned for its adrenaline-pumping action films targeting action movie lovers across age groups. The channel is set to become a staple for audiences craving intense action sequences and gripping storylines, delivering high-octane entertainment.

    The Channel with its huge library provides the best of action films of our most loved superstars from every decade. Be it Sunny Deol, Ajay Devgn, Akshay Kumar, Sunil Shetty, Sanjay Dutt, Salman Khan from Bollywood to Allu Arjun, Jr. NTR, Mahesh Babu and Surya from the South.

    Zee Hindi Movies Cluster business head Ruchir Tiwari said, “We are constantly striving to innovate and adapt to the evolving needs of our audience. Rural markets take centre stage with more than half of the TV movie viewership coming from the heartland. This move underscores our commitment to provide entertainment to millions of households in the rural market. we aim to fill a crucial gap in the market, with a goal to establish a personal connection with viewers and ensure that they never miss out on their daily dose of entertainment and become their number one choice for wholesome entertainment.”

    With a library of over 250 titles, Action Cinema promises endless entertainment for audiences of all ages. The channels aim to elevate the television viewing experience for millions of free-dish audiences across the nation.

    Mark your calendars for 1 April and tune into Action Cinema to experience a new era of entertainment, right from the comfort of your homes.

  • News18 Bangla rolls out ‘Singhason er Mahasangram’

    News18 Bangla rolls out ‘Singhason er Mahasangram’

    Mumbai: News18 Bangla has announced its extensive and engaging programming lineup under the banner ‘Singhason er Mahasangram’ (The Great Battle for the Throne) for the upcoming Lok Sabha elections 2024. The channel is devoted to offering unrivaled coverage and insights into the elections, and it is fully prepared to keep viewers intrigued and informed throughout this crucial period.

    News18 Bangla’s election programming kicks off with a variety of interesting shows, each designed to provide unique perspectives on the election dynamics. Mentioned below is the lineup:

    Neta joy Janata: This program will take viewers on a journey to various constituencies across the state, giving voice to the concerns and perspectives of ordinary citizens. The show will be aired from Monday to Sunday from 7:30 PM to 8:00 PM

    Tarakar Kendra: This program will focus on celebrity candidates in the election, providing insight into their campaign activities as they compete for political office. This program will air every Sunday from 8:00 PM to 9:00 PM

    Janatar Darbar: This show will include notable politicians from various parties participating in discussions and responding to questions raised by the audience in a studio setting located in Kolkata. The show will be aired, Monday to Thursday from 8:00 PM to 9:00 PM

    Hot Spot: This show will cover key constituencies in West Bengal, recording local issues, people’s opinions, and explosive remarks made by candidates and leaders. The program will air Monday to Friday from 10:00 PM to 10:30 PM

    Soja Sapta: This show will be a unique debate show that provides a platform where politicians, intellectuals, thinkers, and policymakers come together on a single stage to exchange their diverse perspectives. The nature of the show is bold, ensuring that the concerns and challenges of the average person are heard by politicians and policymakers. This show will be aired on Fridays from 8.00 PM to 9.00 PM

    Voter Bhabishyat: This travelogue show will be aired in primetime with Chief Editor, Biswa Majumdar visiting several small towns and cities in West Bengal. It will look at the history, traditions, and contemporary political scene of many districts in West Bengal, including contributions from political analysts and celebrities.  The show will be airing on Saturdays and Sundays from 10:00 PM to 10:30 PM.

    With extensive ground-zero coverage, interviews with key political players, and exciting special programming, News18 Bangla is poised to be the go-to channel for all things related to Lok Sabha Elections 2024. The channel will also conduct one-on-one interviews with heavyweight political personalities from both the ruling party and the opposition. A recent example of such an interview featured Abhishek Banerjee, a member of the ruling party in West Bengal. This particular interview has garnered over five million views across Facebook and YouTube, with the view count continuing to rise.

  • Times Network launches ‘Election Yatra’ on Times Now and Times Now Navbharat

    Times Network launches ‘Election Yatra’ on Times Now and Times Now Navbharat

    Mumbai: As the anticipation for the upcoming general elections in India intensifies, Times Network, India’s premium broadcast network announces Election Yatra, a first of its kind initiative in Indian news television. Led by the Network’s leading English and Hindi news channels, Times Now and Times Now Navbharat, Election Yatra is a state-of-the-art mobile studio that will traverse the length and breadth of the country, capturing the essence of democracy in action.

    Covering 8,000 kms over a period of 40 days until the end of May, Times Now’s Election Yatra will travel across 38 cities in 9 states, including Delhi-Noida, Rajasthan, Gujarat, Maharashtra, Karnataka, Telangana, Andhra Pradesh, Tamil Nadu and Kerala. Embarking on a 60-day journey until June 04, Times Now Navbharat’s Election Yatra will extensively cover the states of Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Delhi, and beyond.

    With an unwavering commitment to bringing comprehensive and in-depth election reportage, Election Yatra breaks away from the typical in-studio format and delves deep into the heart of the Indian electorate, presenting incisive and accurate analysis directly from the ground. Helmed by the prominent prime time anchors of Times Now and Times Now Navbharat, this unique initiative serves as the definitive platform for insightful analysis, dynamic debates, and unparalleled coverage of the Indian electoral landscape.

    Speaking about this pioneering initiative, Times Now and Times Now Navbharat group editor in chief Navika Kumar said, “Election Yatra is our endeavour to bring the political discourse closer to the people. By mobilizing our mobile studio and journeying into the heart of the nation, we are committed to capture the essence of democracy firsthand and provide our viewers with a deep understanding of the crucial issues in the upcoming elections, empowering them with informed perspectives to shape the future of our democracy”.

  • Punit Misra quits as ZEE’s president of content and international markets

    Punit Misra quits as ZEE’s president of content and international markets

    Mumbai: In yet another jolt, Zee Entertainment Enterprises Ltd’s (ZEEL) president of content and international markets Punit Misra has handed over his resignation to the MD & CEO.

    In an official resignation letter addressed to Mr Punit Goenka, Misra wrote, “Please accept my resignation from the services of ZEEL. It has been an incredible seven years and six months of learning, contributing and growing the people and business along with the team, and I am proud of what has been achieved. Thank you for all your support and guidance over these years, without which achieving what has been achieved would not have been possible.”

    He added, “It’s the right time to now move on to the next phase of my professional journey, and I seek your best wishes for the same. I will work out the specifics of the next steps with Animesh, under guidance from you. Thanks once again for all your support through these years.”

    In his role as president, Punit was responsible for overseeing content across ZEE’s television network and its digital platform, ZEE5, on both domestic and global scales. Additionally, he was tasked with managing ZEEL’s international operations, which extended to 190 countries.

     

  • Pioneering Change: Zee Media’s evolution with strategic leadership

    Pioneering Change: Zee Media’s evolution with strategic leadership

    Mumbai: Zee Media Corporation Ltd is thrilled to announce its significant expansion within its leadership team, marking a decisive stride towards fortifying its position in both linear and digital media spheres. Welcoming aboard seasoned industry stalwarts heralds a meaningful stride and steps forward towards excellence and innovation, ensuring Zee Media remains at the forefront of the evolving media landscape.

    Tejas Soni, with over 19 years of sales and media management experience, has joined Zee Media as branch head of sales (North), while Moumita Ghosh returns as branch head – sales (South), bringing with her over 16 years of sales and marketing expertise. Additionally, Mr. Darius Maneckji joins as revenue management – branch head – sales (West), equipped with a wealth of strategic acumen and a successful track record in revenue management.

    Tejas’s diverse background in OTT, sports, entertainment, and English news sectors positions him as a key asset in expanding Zee Media’s influence in the Northern zone, emphasizing our strategic focus on broadening reach and revenue streams in this critical region. In the Southern zone, Moumita Ghosh’s proven track record in market presence establishment and her customer-centric approach perfectly align with our objectives of driving growth and fostering partnerships.

    Bringing over 22 years of experience in sales, marketing, and advertising, Darius is appointed as the branch head of sales (West) for Zee Media’s linear properties. In this role, he will oversee revenue management for ZMCL Linear Properties in the West region, spearheading growth through strategic decision-making and fostering collaboration with both internal and external stakeholders. Reporting directly to ZMCL’s Chief Revenue Officer, his leadership is poised to enhance Zee Media’s market presence and competitive advantage through the implementation of innovative revenue strategies.

    Zee Media Corporation Ltd CEO Abhay Ojha underscored the significance of these strategic moves, stating, “As we embark on this journey with our new team members, it’s imperative to recognize that their integration into our organization signifies more than just the filling of positions. It represents the convergence of diverse experiences and talents, laying the groundwork for our collective future. Each individual brings a unique perspective, enriching our collaborative efforts as we navigate the evolving landscape ahead. Together, we’re not merely spectators; we’re active participants in shaping our destiny. Every decision made, every challenge overcome, and every milestone achieved is a testament to our unwavering dedication to realizing our shared vision of sustained growth and success. Through mutual respect, open communication, and a relentless pursuit of excellence, we will forge ahead, united in purpose and driven by the boundless possibilities that lie ahead.”

    ZMCL chief revenue officer Mona Jain further added, “As we strengthen Zee Media’s sales team, we’re embarking on an exhilarating journey poised at the intersection of tradition and innovation. Our vision is to not only embrace the evolving landscape of media consumption but to lead the charge. With exciting plans unfolding in both the linear and digital spheres, we are primed to showcase the formidable proposition and enduring legacy of our network to the market. This is more than just a strategy; it’s a testament to our unwavering dedication to delivering excellence and pushing boundaries. Together, we’re shaping the future of media and writing a new chapter of success for Zee Media.”

    These strategic appointments empower Zee Media Corporation Ltd to capitalise on emerging opportunities and maintain its momentum of success in the fiercely competitive media sector.

  • Disney Star delivers biggest IPL with 35 crore viewers for first 10 matches

    Disney Star delivers biggest IPL with 35 crore viewers for first 10 matches

    Mumbai: Disney Star, the official broadcaster of TATA IPL 2024, has shattered all viewership records for the first 10 matches of the marquee tournament. As per BARC, 35 crore viewers tuned in to watch the live broadcast of the first 10 IPL matches, higher than any previous edition of the tournament including seasons played during the pandemic. The overall watch-time for the tournament has sky-rocketed to 8028 crore minutes which is 20 per cent higher than last year. Powered by a wide array of fan-centric initiatives, enriched programming, and a compelling marketing campaign, match ratings for season 17 of the tournament have also galloped 22 per cent compared to the last edition. With the Rivalry Week between 8 and 14 April, the broadcaster is geared to take the tournament buzz even higher.  

    Disney Star head – sports Sanjog Gupta said, “We are overwhelmed with the record-breaking viewing figures for TATA IPL 2024. Disney Star has started season 17 from where it left off last year, doubling down on fan-centred initiatives that seek to drive passion and fandom for the tournament. The unwavering support and love received from fans and audiences alike is an affirmation of Star Sports’ belief in the aggregative capacity of IPL on TV as well as its potential for further growth. The figures also reflect the success of our endeavour to enhance the IPL viewing experience through broadcast and programming innovations, including HDR-enhanced 4K, interactive services, and multi-platform fan engagement. We continue to remain committed to our vision of serving sports fans and recruiting new audiences.”

    Disney Star is broadcasting TATA IPL 2024 across 14 feeds in 10 languages with a special feed in Indian sign language for deaf, hard-of-hearing, and visually impaired fans. The marketing campaign for the edition 17 of the tournament – “AJAB IPL KE GAJAB RANG” – was based on the tournament insight that a fan’s true colours are seen through the ebbs and flows of one’s team’s performance in the tournament and that the same moment in IPL is experienced very differently by different viewers.

    Disney Star also launched several new programming initiatives including custom highlights catering to different cohorts of fans, shows like Cheeky Singles (hosted by Asia’s largest YouTuber – Carry Minati), and activations to collaborate with the content creator ecosystem across platforms. It has also introduced a special broadcast for kids every Sunday afternoon – Super Funday – to better serve 8-12 year olds and continues to power activations like Star Nahi Far, which bring fans closer to the superstars.

    *ALL BARC DATA 2+U+R*