ITV

Category: Television

  • TAM Sports: Top advertisers added more than 38 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added more than 38 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 23 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 experienced a six per cent increase in ad volumes per channel compared to IPL 16 during the first 23 matches played.

    During IPL 17, the count of categories and advertisers increased by 65 per cent and 37 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 50 per cent share of ad volumes with ecom-gaming leading the list. Among the top five categories, ecom-gaming and pan masala were the common categories in IPL 17 and IPL 16. Two of the top five categories in IPL 17 belonged to the F&B sector. Sporta Technologies clinched the top position among advertisers in 16 matches, while Parle Products emerged as the leading advertiser in seven matches during IPL 17. Together, the top advertisers added more than 38 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among the top five of IPL 17 & IPL 16.

    In the 23 matches of IPL 17, there were 37 new categories and 86 new brands present compared to the same no of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • News18 Bangla, Odia, Assam North East, Kannada, and Gujarati raise the bar with their high viewerships

    News18 Bangla, Odia, Assam North East, Kannada, and Gujarati raise the bar with their high viewerships

    Mumbai: News18 Bangla, News18 Odia, News18 Assam North East, News18 Kannada, and News18 Gujarati language cluster channels have achieved outstanding performance on social media platforms in the month of March 2024.

    News18 Kannada: Secured the top spot in combined YouTube and Facebook views, at 161 million.  Leaving the competitors behind, the channel was closely followed by TV9 at 160 million views and NewsFirst Kannada with 144 million views.

    News18 Gujarati: Secured the highest viewership on Facebook and YouTube, with an impressive 197 million views. This milestone underscores News18 Gujarati’s dominance in the region, outshining VTV News with 71 million views and TV9 Gujarati with 64 million views.

    News18 Odia: Took the lead with 111 million views on YouTube, establishing itself as the top performer on the social media platform. This milestone places News18 Odia ahead of its competitors, including OTV with 109 million views, and Kanak News, which has garnered 64 million views.

    News18 Assam Northeast: Delivered an outstanding performance garnering 92 million views on YouTube and Facebook combined. The channel outperformed both DY365 with 60 million views and Pratidin Time with 38 million views.

    News18 Bangla: Attained the highest viewership on Facebook with 131.1 million views. The channel surpassed competitors, ABP Ananda with 129.1 million views and R Bangla with 54.3 million views.

    The sources for the above views are: March’24, Crowdtangle, and SocialBlade

  • News9 launches ‘Indian Tigers & Tigresses’

    News9 launches ‘Indian Tigers & Tigresses’

    Mumbai: In a move to boost India’s football talent and provide a global pathway for young players, TV9 Network’s English news brand News9 has announced the launch of ‘Indian Tigers & Tigresses’ – the largest-ever football talent hunt aimed at boys and girls below 14 years of age.

    The occasion witnessed the participation of stalwarts of German football including German Football Association (DFB) head of international media Kay Dammholz, Peter Leible from Bundesliga, Gerhard Riedl, CEO of Riespo in Austria, Julia Farr of Borussia Dortmund in Asia, Anselm Küchle from the International Football Institute in Germany, Philip Klöckl, CEO of Strykerlabs in Austria, and Valentina Putz, also from Strykerlabs.

    The project aspires to identify, nurture, and showcase India’s top football talents under the age of 14, and has partnered with prestigious organizations like DFB (Deutscher Fußball-Bund), DFL Deutsche Fußball Liga (Bundesliga), City of Gmunden, BVB Borussia Dortmund, the International Football Institute in Germany and Austria’s Riespo.

    Commenting on this initiative, TV9 Network MD and CEO Barun Das said, “The News9 ‘Indian Tigers & Tigresses’ initiative is a matter of great pride for us, as it takes football in a whole new direction in India. We envision a future where Indian footballers are given opportunities to be in the global spotlight akin to any of the major footballing nations in the West. This is also one of the pillars that need to be leveraged in India’s ascendancy in the global head table. That starts by giving these players a level playing field, by making football a serious career option for these talented youngsters, and training them to be world-class players from a young age. This is not just about finding out what you are good at – it is about opening doors and lighting up thousands of dreams”.

    The talent hunt will run April through July and will be amplified across TV9 Network platforms reaching an approximate audience of over 220 crore viewers nationwide. Moreover, TV9 Digital, which has over 100 million unique users, will promote the initiative across all its multi-lingual platforms including its YouTube channels.

    “As we embark on this ground-breaking initiative, we stand at the crossroads of innovation and opportunity. Together, with our esteemed partners and the vibrant talent pool of India, we are poised to redefine the future of soccer,” said Bundesliga senior advisor Peter Leible.

    Registration for the talent hunt will begin shortly, with European football scouts set to evaluate the entries. Selected candidates will undergo scouting at various venues across India by the end of June.

    The journey continues with a Football Training Camp scheduled for July, where the most promising youngsters will hone their skills under expert guidance. The upcoming talent hunt is expected to receive an impressive two million applications from over 50,000 schools across India. From this large pool of candidates, a select few will be invited to participate in scouting sessions at various locations in India by the end of June.

    Subsequently, a rigorous selection process in July and August will culminate in the selection of 20 players and 20 standbys who will travel to Austria and Germany for international exposure, including participation in friendly matches.

    The culmination of this transformative initiative will be the felicitation of 40 winning boys and girls at Germany’s Supercup final on 17 August 2024. These budding football players—the Indian Tigers & Tigresses–will be honoured before an audience of 65,000 fervent fans from Europe and across the globe, marking a monumental milestone in their burgeoning careers.

    The News9 ‘Indian Tigers & Tigresses’ talent hunt program promises to be a ray of hope and opportunity for young football enthusiasts across the nation, charting a new era in Indian football and inspiring generations to come.

  • Manorama News associates with Voter’s Mood Research for 2024 Lok Sabha Elections

    Manorama News associates with Voter’s Mood Research for 2024 Lok Sabha Elections

    Mumbai: In a significant move towards understanding the pulse of the Kerala voters, Manorama News embarked on a significant undertaking by associating with Voter’s Mood Research for an extensive pre-poll survey ahead of the upcoming 2024 Lok Sabha Elections. With a mammoth sample size of 28,000 voters where each of the participant has undergone a detailed face to face interview, this survey, known as ‘20th il Aaru?’ is the largest of its kind in Kerala, aiming to capture the detailed nuances of the current political mood. The chances of candidates in all the 20 constituencies of kerala in the upcoming Loksabha elections is evaluated in detail this poll.

    The survey will be broadcast on television from April 10 to April 12, providing an engaging and informative spectacle for viewers. The panel will be led by the prime anchors of Manorama News, including Johny Lukose, Shani Prabhakaran, Shibu Joseph and Muhammed Rashid . The  three day event will be shot and presented in Manorama News’ exclusive Virtual Infinity Set which is the of the first of kind news channel in India with a multi tracking  camera system.

    Manorama News has a track record of delivering accurate results, as demonstrated by its close alignment with the final outcomes in both the 2019 Lok Sabha elections and the 2021 Kerala State Assembly elections. In 2023, ahead of the Lok Sabha elections, Manorama News did an opinion poll with VMR named ‘Navakerala Manasu’. The performance of the state-central governments, the factors that could influence elections in the state and at the center, the performance of the Members of Parliament (MPs), were evaluated. The channel’s commitment to precision and reliability position opinion polls as a benchmark for understanding public sentiment, setting the stage for informed and enlightened decision-making among voters.

     

  • News18 Tamil Nadu announces comprehensive election programming lineup

    News18 Tamil Nadu announces comprehensive election programming lineup

    Mumbai – News18 Tamil Nadu proudly announces its comprehensive election programming lineup, providing viewers with an in-depth understanding and analysis of the political landscape.

    News18 Tamil Nadu’s election programming features many interesting shows that offer insights, share diverse perspectives and information on election dynamics. The lineup is as follows:

    The program ‘Therdal Katcheri’ showcases daily political updates, analysis, and insights. The show will be aired every day at 10:30 PM and 6:30 AM. The show ‘Thisai Matriya Thirupangal; airs in 5-minute segments throughout the day to discuss the consequences of previous elections.  Meanwhile, the program ‘Therthal Darbar’ will provide ongoing coverage of political developments, spanning the entire day in 10-minute segments.

    The program ‘Modhum Vetpalar’ airs daily at 3:.30 PM, featuring group interviews with candidates from single constituencies. The show ‘Therthal Kathaiyalla Varalaru’ will go deeply into the electoral process and is aired three times a day at 2:30 PM, 6:30 PM, and 9:30 PM.

    ‘Makkaludan News19’ will feature vox pops from the public, spread throughout the day for 5 minutes. On Saturdays and Sundays at 11:30 AM and 7:50 PM, ‘Special Makkal Sabai’ broadcasts political debates, giving different perspectives on the matters of regional politics, growth, and development. The show ‘Kalam18’showcases one-on-one conversations with political figures every day at 9:30 a.m. Additionally, the show ‘18+’ hosts group discussions with first-time voters on Saturdays and Sundays at 5:30 PM.

    The program ‘Candid with Candidates’ airs throughout the day in 5-minute parts and feature interesting interviews from the campaign trail. On Saturdays and Sundays at 9:00 AM and 9:30 PM, the show ‘Oru Naal, Oru Kalam, Oru Mugam’ takes viewers on a campaign journey with political figures.

    ‘Therdhal 2024 – Beyond Tamil Nadu’ shows 5-minute segments throughout the day, providing insights into electoral news from throughout India. ‘Enna Seithar MP?’ focuses on the performance of Members of Parliament during elections, and airs in 5-minute pieces throughout the day. The show My Vote My Right airs throughout the day as 2-minute segments, encouraging viewers to exercise their democratic rights.

  • This Navratri, Ishara brings a story invoking hope and faith – Mata ki Mahima

    This Navratri, Ishara brings a story invoking hope and faith – Mata ki Mahima

    Mumbai: IN10 Media Network’s general entertainment channel, Ishara, has announced the launch of its latest offering, ‘Mata ki Mahima’. This captivating show aims to rekindle purity in thoughts and actions, encouraging viewers to choose the path of righteousness and spirituality on the auspicious day of Gudi Padwa and the first day of Navratri.

    In a world often overshadowed by revenge and violence, ‘Mata ki Mahima’ stands out by presenting the divine power of Maa Sheranwali, who not only saves her devotees but also transforms her enemies. Through compelling storytelling, the show reinforces the importance of bhakti (devotion) in overcoming life’s challenges and finding inner peace.

    Set against the backdrop of Haridwar, Uttarakhand, ‘Mata ki Mahima’ draws inspiration from the timeless tale of Bhakt Prahlad and his father Hiranyakashyap. The show follows the journey of Mahima, portrayed by the talented child actor Pari Sharma, who finds herself pitted against her step-grandmother, Indrayni, played by the versatile Monalisa. As Mahima navigates through adversities and familial conflicts, she finds solace and guidance in Maa Sheranwali, portrayed by the esteemed television actress Reema Vohra.

    Monalisa, stepping into her first antagonist role on a daily soap, said, “I consider it a stroke of luck to join the cast of ‘Mata Ki Mahima’. While the show predominantly revolves around the devout bhakti of young Mahima towards Maa Sherawali, my character serves as the antagonist, challenging the belief in the goddess. Despite portraying a negative role, I am gratified that my character’s scepticism enhances the devotion to Mata Rani, especially through the portrayal of Mahima. Being part of a show that rekindles faith in Mata Raani within our viewers is truly fulfilling.”

    “We believe that ‘bhakti mein hai shakti’, and through ‘Mata ki Mahima’, we aim to showcase the transformative power of faith and spirituality,” said Jay and Kinnari Mehta of Jay Production. “Our narrative is not just about entertainment; it’s about inspiring self-realization and instilling hope in the hearts of our viewers.”

    ‘Mata ki Mahima’ promises to be a captivating journey filled with drama, emotion, and spiritual enlightenment. Join us as we embark on this divine quest to rediscover the essence of bhakti and celebrate the triumph of good over evil.

  • Leveraging data-driven journalism in the age of Connected TV for enhanced news channel performance

    Leveraging data-driven journalism in the age of Connected TV for enhanced news channel performance

    Mumbai: In today’s digital backdrop, the coming together of data-driven journalism and connected TV (CTV) has modernized the way news channels function and connect with their viewers. The introduction of CTV has not only spread out the reach of news content but has also presented helpful insights about spectator behaviour, preferences, and engagement metrics. By exploiting the potential of data analytics, news channels can now formulate educated strategic decisions that push performance and improve viewer experience.

    Connected TV platforms have turned out to be a repository of statistics, providing news channels with a pool of facts and figures on viewer demographics, geographic locations, viewing patterns, device usage, content consumption habits, ad effectiveness, and conversion rates. This data pool empowers news channels to custom-build their content and programming to be acquainted with the precise requirements and preferences of their audience segments, eventually directing to greater engagement and reliability.

    By digging into these records, news channels can not only get a picture of their audiences better but also adjust their content strategy for maximum impressions.

    One of the significant benefits of data-driven journalism in the CTV age is the competence to provide individualized content recommendations on the grounds of perceptions collected from spectator numbers. For example, channels like India TV Speed News have effectively accommodated audiences who have a preference for speedy updates by presenting a 24/7 Speed News Channel. This differentiated line of track not only develops viewer contentment but also encourages retention and trustworthiness. This personalised content strategy not only further expands spectator engagement but also promotes an appreciation for the relationship and relevance with the audience.

    By leveraging real-time feedback collected through concurrent viewers, news channels can enthusiastically connect with their listeners and modify their content strategy appropriately. Furthermore, predictive analytics play a central character in predicting upcoming trends and audience interests, such as the approaching Election 2024, permitting channels to stay ahead of the curve and bring appropriate and well-timed news coverage.

    This hands-on approach to feedback and analytics authorizes news channels to remain clear-headed and responsive to changing viewer preferences and trends. As stated by India TV managing director Ritu Dhawan “Understanding viewer engagement metrics allows Us as a news brand to craft more compelling experiences that resonate with their audience, leading to increased time spent on the platform and higher viewership ratings.”

    In conclusion, the integration of data-driven journalism with connected TV presents news channels with unprecedented opportunities to enhance their performance and engage with audiences in more meaningful ways. By leveraging viewer data, personalised content recommendations, real-time feedback, predictive analytics, and strategic promotional strategies, news channels can not only increase viewership and ratings but also foster stronger viewer loyalty and satisfaction. Embracing the power of data in the age of CTV is key to unlocking new levels of success and performance in the ever-evolving landscape of journalism.

    This article has been authored by India TV managing director Ritu Dhawan

  • TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    TAM Sports: Top advertisers added 37 per cent share of ad volumes in IPL 17

    Mumbai: TAM Sports has released an IPL report based on the first 15 matches of IPL 17 and for all the channels on which matches are telecasted.

    Television advertising for IPL 17 observed growth in ad volumes/per channel of one per cent compared to IPL 16.

    During IPL 17, the count of categories and advertisers increased by 63 per cent and 26 per cent compared to IPL 16.

    The top five categories present in IPL 17 together covered 52 per cent share of ad volumes with Ecom-gaming leading the list. Also, throughout all the 15 matches of IPL 17, Ecom-Gaming dominated the category list. Ecom-gaming and pan masala were the common categories between IPL 17 and IPL 16. Among the top five categories in IPL 17, two of them were from food & beverages sector. In advertisers, Sporta Technologies secured first position from Match one to seven and Parle Products was the leading advertiser from Match eight to eleven during IPL 17. Together, the top advertisers added 37 per cent share of ad volumes in IPL 17. Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present between IPL 17 & IPL 16.

    In the 15 matches of IPL 17, there were 36 new categories and 73 new brands present compared to the same no. of matches in IPL 16. Parle Food Products and Airtel Xstream Fiber secured first and second positions among the 73 new brands present in IPL 17.

  • TAICCA Selects Something Special and AR Asia Productions for LEAP Creative Lab Project

    TAICCA Selects Something Special and AR Asia Productions for LEAP Creative Lab Project

    Mumbai: Something Special, a Seoul-based #1 independent international Format agency, and AR Asia Productions, a Hong Kong-based regional production company, announce their selection by the Taiwan Creative Content Agency (TAICCA) to spearhead the LEAP Creative Lab project. This initiative aims to elevate the creativity of Taiwanese producers through immersive learning experiences and collaborative development opportunities.

    Entitled LEAP, this year-long project will be led by Something Special and AR Asia Productions, with activities throughout 2024. Divided into two integral parts, LEAP comprises a Master Class in Taipei and a Creative Development Workshop in Seoul.

    The Master Class in Taipei is scheduled for the second week of April, from the 10 to the 12, offering a comprehensive three-day program. A select group of 50 producers and companies have been chosen to participate in this exclusive event. Renowned instructors from South Korea will converge in Taiwan to provide invaluable insights on creating unscripted shows and maximising their international appeal.

    Following the Master Class, the Creative Workshop will be held in the latter half of 2024. From the initial cohort of 50 participants, eight standout companies will be selected for intensive mentoring by Korean professionals. Together, they will develop new unscripted IPs to foster innovation and cross-cultural exchange within the content creation landscape.

    InSoon Kim (EVP & head of content, Something Special) stated: “We are honoured to be chosen by TAICCA, along with AR Asia Productions, for this exciting initiative. LEAP represents a unique opportunity to nurture talent, facilitate knowledge exchange, and cultivate fresh creative perspectives within the Taiwanese content industry.”

    Anne Chan (CEO of AR Asia Productions) stated: “We are excited to collaborate with Something Special and TAICCA on this transformative project. LEAP underscores our shared commitment to fostering creativity and driving innovation across borders.”

    LEAP promises to not only enhance the capabilities of Taiwanese producers but also strengthen ties between Taiwan, South Korea, and Hong Kong within the global content ecosystem. Through immersive learning experiences and collaborative development initiatives, LEAP aims to empower content creators to reach new heights of creativity and global success.

  • News18 Kannada launches Agenda18 – A platform for political ideas and public engagement

    News18 Kannada launches Agenda18 – A platform for political ideas and public engagement

    Mumbai: News18 Kannada announces the launch of its newest on-ground show ‘Agenda18’. News18 Kannada editor Hariprasad will host the show providing a platform for strong political ideas and public participation.

    The program is designed to create a distinctive environment where representatives from every political party, together with their supporters, will engage daily with the general public. By fostering thought-provoking debates and discussions, the show will concentrate on significant topics, the electoral procedure, and various public issues, positioning itself as a crucial platform for shaping public opinion.

    Hariprasad, renowned for his sharp analysis and thorough journalism, will serve as the voice of the public, guaranteeing that all perspectives are accurately presented and discussed. The program will take place across various cities, including Bangalore, Mysore, Mangalore, Shivamogga, Kalaburagi, and Belagavi, offering the audience a comprehensive examination of the electoral process and a more profound insight into the candidates’ plans for the state’s future.