ITV

Category: Television

  • ZEE Content Sales & VIP 2000 TV to co-produce modern telenovela in Mexico

    ZEE Content Sales & VIP 2000 TV to co-produce modern telenovela in Mexico

    Mumbai: ZEE Content Sales, the syndication division of ZEE Entertainment, and VIP 2000 TV, a leading audiovisual production and distribution company in the Hispanic market, are delighted to announce their collaboration to produce a Modern Latin-American Telenovela for Global Audiences, Championing Autism Awareness.

    This groundbreaking collaboration marks the inaugural co-production for a Telenovela between ZEE Entertainment and Latin America. The show is inspired by the acclaimed Indian soap opera “Aapki Antara.” Initially created in 2009 it has immense popularity for its poignant portrayal of social issues, particularly autism.

    This daily series for prime time called “Valentina, My Special Love”, is a fresh take on the telenovela, set in the picturesque city of Guadalajara, Mexico. The show promises to captivate global audiences with a modern twist, weaving a poignant love story about a young woman with autism who is also a genius in the tech world.

    This dynamic partnership between VIP 2000 TV and ZEE transcends boundaries, fostering empathy, shattering misconceptions, and shining a light on the essence of inclusivity and acceptance while telling a powerful love story.

    VIP 2000 TV CEO Roxana Rotundo said, “We are thrilled to partner with ZEE TV in this unique IP. Audiences will fall in love with our lead character, Valentina. Production starts in July this year in beautiful Jalisco, Mexico. Valentina, My Special Love is not just a telenovela; it’s a catalyst for understanding and acceptance. We hope to inspire empathy and compassion among viewers worldwide while they enjoy good entertainment and a powerful love story.

    ZEE – International chief business officer Ashok Namboodiri said, we are enthused with this collaboration with VIP 2000 TV to expand our content portfolio into Spanish telenovela. Our local adaptations across markets have set the standard for captivating content for a global audience. This is a unique story which will resonate not only with the 600 million plus Spanish speaking audiences but also travel to other parts of the world as a format.

    ZEE SVP & head of digital syndication Manjyot Sandhu emphasised their commitment to continue to produce content appealing to audiences globally. We firmly believe that great stories transcend boundaries. At ZEE, we take pride in creating great stories over the last three decades, which have resonated with audiences on platforms across the world.

    Valentina will feature a diverse cast of talented Hispanic actors, state-of-the-art production values, and a compelling storyline that resonates with audiences of all ages and backgrounds. Production will commence in July this year.

  • PLUTO TV in Canada launches VIACOM18’s DesiPlay TV

    PLUTO TV in Canada launches VIACOM18’s DesiPlay TV

    Mumbai: Pluto TV, a global leader in free streaming television (FAST) has announced that a brand-new DesiPlay TV channel is now streaming in Canada.  

    Viacom18’s DesiPlay TV is the first FAST Hindi General Entertainment Channel to launch on Pluto TV in Canada, featuring inspiring Indian stories, hand-picked Hindi shows and blockbuster Bollywood movies. Watch the best Hindi TV serials like Na Aana Iss Des Laado, Comedy Nights with Kapil, Uttaran, Mahakali, Radha Prem Ki Deewani, Mrs. Pammi Pyarelal. and more shows filled with renowned Indian characters. Viewers favourite desi TV shows are also available to watch with English subtitles.

    “We are thrilled to announce our partnership with IndiaCast on the brand-new DesiPlay TV channel, offering an array of diverse content to Pluto TV viewers across Canada,” said Pluto TV, Canada VP content Vanessa Case. “We are part of a diverse country, and our aim is to curate content that resonates with every viewer.”

    IndiaCast Media EVP, and head of international business Govind Shahi, said “DesiPlay TV, being the first Hindi general entertainment channel to launch on Pluto TV in Canada, marks a significant milestone as we bring the best of Hindi TV shows and Bollywood movies to South Asians for free. We are committed to entertain our ever-growing ethnic audience in Canada with a diverse array of quality content, ensuring that they experience the richness of Indian culture and storytelling right at their fingertips.”  

    A few of the amazing series on the Desi Play Channel include:

    Comedy Nights With Kapil

    Genre – Comedy

    In this celebrity talk show, hosted by Kapil Sharma, the biggest Bollywood stars walk in, while Kapil’s entire family and neighbours’ barge in!  This outrageous family has always enthralled and entertained the audiences, with characters including Gutthi, Palak, Bua and Dadi.  

    Mahakaali 
    Genre – Mythology

    If there is one goddess in Hindu mythology who is feared and revered at the same time, it is Kaali – the ultimate destroyer. But her personal life is also a part of this story, including her transformation from a mortal to Mahakaali, the Goddess Parvati and wife to Mahadev.

    Uttaran
    Genre – Drama

    UTTARAN is a popular Hindi show based on a tale of two friends with completely different backgrounds. Tapasya is the spoiled daughter of a rich man, while Ichha, her best friend, is the maid’s daughter. The series takes an interesting turn when Tapasya gets married, and the best friends are locked in a love triangle.  

    Na Aana Iss Des Laado 
    Genre – Drama  

    The critically acclaimed Indian TV show is a social drama that raises a voice against the oppression of women in the Indian hinterlands.  

    Radha Prem Ki Deewani 
    Genre – Drama

    Despite all the differences between them, destiny keeps bringing Radha and Prem together. Will this attraction turn into a love story? One of the best Romantic Hindi shows, only on DesiPlay TV.

    Mrs. Pammi Pyarelal 
    Genre – Comedy

    After moving to Mumbai, Param desperately needs a roof over his head, especially when his best friend, Rahul, also gets kicked out of his rented apartment. The duo learns of a house up for rent, but the landlady has one simple condition – her tenants must be married! With no option left, Param and Rahul spin a web of lies and pose as husband and wife. What follows is a hilarious roller coaster ride, packed with friendship, love and absolute chaos.

  • Kulfi Collective expands board with Divya Karani as chairperson

    Kulfi Collective expands board with Divya Karani as chairperson

    Mumbai: Kulfi Collective, a creative network in India that functions at the intersection of content, community and culture, has announced the appointment of Divya Karani as chairperson and executive director of its Board. Divya’s three-decade journey has shaped her into a pivotal figure in steering some of the largest advertising and media groups across India, South Asia, the UK and the Asia Pacific. Most recently, Divya was the CEO of Dentsu Media, South Asia, where she led the agency for over 12 years to become one of the dominant media agency networks in the region.

    Kulfi Collective, through its three divisions, Supari Studios, Post Office & Keeda Media, has partnered with the world’s leading brands and platforms such as Spotify, Red Bull, Netflix, Lego, Flipkart and Zomato to deliver content, experiences & IPs that shape culture. The addition of Divya to the board brings strategic insights into the fusion of creativity, technology, and data that is at the core of Kulfi’s unique approach of bringing brands closer to consumers and culture through content, community and commerce.

    Divya expressed her excitement about contributing to Kulfi’s vision, “I am honoured to join Kulfi Collective at such a transformative time. Together, we aim to redefine the creative network model, with an emphasis on agility, authenticity and purpose that resonates with a connected generation.”

    “Divya joining the board will help us build the right governance frameworks as we scale globally. Further, her deep expertise will help us build upstream capabilities to bring brands closer to communities and subcultures in music, sports, gaming, entertainment and lifestyle,” said Kulfi Collective co-founder & CEO Advait Gupt.

    Earlier this year, Kulfi was the first Indian member to join the prestigious Society of Digital Agencies, a network of the world’s most innovative and celebrated digital agencies. Divya’s appointment, coupled with Kulfi’s roster of award-winning work, further cements the collective’s position as a leading creative network in the country and select global markets in the coming years.

  • “Quiet on Set: The Dark Side of Kids TV” bonus episode drops on discovery+ on 26 April

    “Quiet on Set: The Dark Side of Kids TV” bonus episode drops on discovery+ on 26 April

    Mumbai: “Quiet on Set: The Dark Side of Kids TV,” a groundbreaking docu-series has shook audiences with its revelations of behind-the-scenes chaos within iconic Nickelodeon programs helmed by Dan Schneider. ‘Drake & Josh’ star Drake Bell and ‘Zoey 101’ fame Alexa Nikolas are among the many former child actors who opened up in Quiet on Set. With ‘Quiet on Set: The Dark Side of Kids TV’ emerging as an overnight sensation, anticipation mounts for its fifth episode, exclusively available on discovery+ for Indian viewers.

    The highly anticipated fifth bonus episode  ‘Breaking the Silence’ will drop on discovery+ starting on 26 April. This episode includes never-before-seen footage and discussions with Drake Bell, Giovonnie Samuels, Bryan Christopher Hearne, Shane Lyons and other key figures, shedding light on the darker aspects of children’s television. Drake Bell, who courageously shared his experience of sexual abuse by his former dialogue coach, Brian Peck, for the first time in ‘Quiet on Set,’ will return to talk more about the dark side of the time period at Nickelodeon as his own personal journey of triumph over adversity continues.

    Since its premiere on 27 March, Quiet on Set: The Dark Side of Kids TV has attracted over 16 million viewers worldwide. Indian viewers can dive into the thrilling world of ‘Quiet on Set: The Dark Side of Kids TV’ exclusively on discovery+, igniting a fervent quest to unveil the untold truths behind beloved childhood classics.

    Don’t miss the fifth episode ‘Breaking the Silence’, as it premieres for streaming exclusively on discovery+ on 26 April.

  • Times Now and Times Now Navbharat announce special programming line-up for 2024 General Elections

    Times Now and Times Now Navbharat announce special programming line-up for 2024 General Elections

    Mumbai:  As the race to power heats up in the 2024 Lok Sabha Elections, Times Network’s best in class English and Hindi news channels, Times Now and Times Now Navbharat announce an unmatched lineup of programmes, keeping viewers informed and engaged throughout the electoral saga.

    Offering a holistic news viewing experience, Times Now, India’s leading English News channel and election news headquarters under ‘MANDATE 2024’ & Times Now Navbharat, under ‘Jan Gan ka Mann’, will be at the forefront of election news coverage through a curated line up of properties, promising to make it exciting and captivating for the viewers.

    1. Election Yatra: Times Now’s one-of-a-kind ‘Election Yatra’ has set the pace for the elections. The ongoing Mobile Studio initiative, spanning 45 days, in a state-of-the-art Election Yatra Bus, has travelled over 4,500 kilometres and made its way through Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, Karnataka, and Tamil Nadu. Engaging with local people and notable personalities in targeted communities, this mobile studio is the central hub for in-depth interviews and on-ground talk shows. Every day at 5pm, the Election Yatra, traces the dynamic initiative and gets real-time stories from various corners of the country.

    2. Election Premier League: Times Now’s first of its kind news show ‘Election Premier League’ at 6:30pm revolutionizes the way election coverage is presented, offering viewers an immersive experience akin to a sporting event with on-ground coverage of engaging stories and authentic voices from local communities.

    3. Politics First: A weekend show, at 11:30am, ‘Politics First’ emerges as a beacon of clarity amidst the cacophony of political news. This program is more than just headlines; it’s a comprehensive analysis that cuts through the noise to spotlight the political stories that truly matter. With a keen focus on elections, this show offers viewers an in-depth understanding of the political landscape, empowering them with knowledge and insights to make informed decisions.

    4. National Debate: The National Debate, an election-specific program delves deep into the issues defining our political landscape. With its dynamic format and engaging panelists, the show at 8pm serves as a catalyst for change, encouraging viewers to think critically and engage actively in the democratic process.

    5. Public Manch: A dynamic programme featuring influential personalities engages in discussion with a focus on youth-centric issues. This one-on-one chat show has hosted personalities such as Prashant Kishor, K Annamalai, Bansuri Swaraj, Tejasvi Surya, Himanta Biswa Sarma, among others, and boasts a lineup of eminent speakers including several politicians from the industry. Public Manch at Friday, 9pm is a must-watch for anyone interested in understanding the intricacies of Indian politics and society.

    6. Blueprint Explosive Exclusive: This high-impact, investigative news show at 6pm focuses on in-depth analysis, on an exclusive story to reveal hidden aspects of the current electoral events.

    7. Nation Wants To Know: Delving into the heart of election news with incisive analysis, dissecting the issues that define our political landscape, the show at 7pm is an answer to what the ‘Nation wants to know’.

    8. News Pulse: This powerhouse news bulletin, a blend of live on-ground reports is designed to ignite and satisfy viewers’ political curiosity. Offering compelling stories spanning across states ‘News Pulse’ at 7:30pm brings viewers closer to the pulse of the nation’s political landscape.

    9. India Upfront: At the heart of primetime, Padmaja Joshi, Senior Executive Editor, Times Now, leads the charge in a groundbreaking debate. Navigating the complexities of India’s political arena, at 8pm, distinguished journalist Joshi offers viewers an unfiltered, unbiased perspective that cuts through the noise and dives deep into the issues that matter most to the nation.

    10. The Newshour: Navika Kumar, Group Editor-In-Chief, Times Now and Times Now Navbharat unravels the day’s headlines with depth and nuance, backed by expert insights and comprehensive discussions. With a commitment to providing viewers a detailed understanding of current events, The Newshour at 9pm stands as a beacon of journalistic excellence.

    11. The Newshour: Agenda: A battleground of ideas, this debate-driven program at 10pm is committed to championing strong arguments and hard facts. With a dedicated team of experts and analysts, the show offers a conclusive standpoint on pressing issues that resonate with the common man, igniting conversations and shaping public opinion.

    12. Access: Through ‘Access’ Times Now shadows political contenders on their campaign trail, offering an insider’s look into their vision and the minds shaping our nation’s future. This show at 12:30pm on Saturdays and 2:30pm on Sundays, captures the essence of leadership and commitment.

    Times Now Navbharat, leading the reportage under ‘Jan Gan ka Mann’ brings instant news coverage, interactive talk shows, news bulletins and more exclusively capturing the pulse of the nation’s electoral journey for its discerning viewers. The dynamic programming line-up includes:

    1. Prime at 4: Guiding viewers through the intricate tapestry of election narratives that are reshaping our political landscape, is a compass in the ever-evolving world of politics, providing insightful analysis and expert commentary on the crucial developments that are setting the stage for the future of our nation.

    2. Desh Ka Mood Meter: Hosted by the versatile anchor Ranjit Kumar, this live, interactive platform offers a real-time pulse check of the nation. Featuring audience polls, enlightening panel discussions, and insightful analysis, Desh Ka Mood Meter at 6pm is where opinions converge, ideas collide, and pressing issues come to the forefront of public discourse.

    3. Big And Bold:  Big And Bold takes centre stage at 7pm, capturing the day’s most significant stories with unparalleled depth and clarity, combining comprehensive news analysis with on-the-ground reporting to deliver an all-encompassing view of the events that are shaping the world.

    4. Election Yatra: A groundbreaking journey with Election Yatra in the ‘Election Yatra Bus’ is an immersive experience that captures the raw essence of democracy. The ongoing 45 days comprehensive on-the-ground coverage and spirited talk shows on Times Now Navbharat spanning Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Delhi, and beyond. Election Yatra at 5pm closely follows the electoral process, giving viewers a front-row seat to the democratic spirit that drives our nation.

    5. Sawaal Public Ka: Featuring contrasting opinions, colliding ideas, and fiery discussions, ‘Sawaal Public Ka’ at 8pm fuels the quest for truth, challenging viewers to think critically and engage actively in the democratic process. This is more than just a debate; it’s a battleground of ideas where every voice matters.

    6. News Ki Pathshala: Experienced Senior Anchor Sushant Sinha invites viewers to join him in an engaging classroom format to break down the day’s biggest stories, making complex issues easy to understand and discuss. With a focus on clarity, context, and comprehension, this ‘Pathshala’ at 9pm empowers viewers with the knowledge and insights they need to navigate the news with confidence and conviction.

  • Promax India Regional Awards 2024 celebrating Creativity, Innovation, and Excellence in Entertainment promotion

    Promax India Regional Awards 2024 celebrating Creativity, Innovation, and Excellence in Entertainment promotion

    Mumbai: Promax India Regional 2024 Awards is gearing up for a journey of inspiration, innovation, and celebration as Promax Asia proudly presents the highly anticipated Promax India Regional 2024 Awards. Scheduled to take place on 25 April 2024, this event promises to be an unforgettable experience for the entertainment industry’s trailblazers, innovators, and visionaries.

    Promax India Regional Awards is known for honouring outstanding achievements in entertainment promotion marketing and design, who have pushed the boundaries of creativity and storytelling. From captivating brand campaigns to engaging promos, Promax India 2024 celebrates the best of the best, igniting viewers into fans and driving bottom-line results for media companies across the region.

    The awards bring together creative minds, visionaries, and industry leaders to showcase their best work, insights and inspire others in the field. There are various categories that are included to applaud the outstanding work of the brands; showever, some categories include – ‘Best Drama Promo’, ‘Best Brand Image’, ‘Best Original Music/Score’, ‘Best Social Media Campaign’, ‘Best Entertainment Promo – Above 60 Seconds’ and ‘Best Directing – 60 Seconds or Less’ to name a few.

    Promax India Regional goes beyond celebrating the best regional channels in the entertainment industry, it serves as a platform to celebrate creativity, innovation, and the relentless pursuit of excellence. The finalists for Promax India Regional 2024 have been announced, featuring renowned names such as Shemaroo Entertainment, Zee Biskope, Zee Bangla, Disney Star, Colors Bangla, and many more.  These industry titans have set the standard for excellence, captivating audiences and driving impactful results with their innovative campaigns.

    “Promax India Regional has been the beacon of creativity and innovation in the entertainment industry for the past two years. We’re thrilled to showcase the exceptional talent and groundbreaking campaigns that have captivated audiences across screens,” said Promax Asia conference director Andy Chua.

    The Promax India Regional 2024 Awards will be broadcast live on Facebook on 25 April at 4:00 PM IST, providing a global platform for enthusiasts, professionals, and industry leaders to come together and celebrate the achievements that shape the future of entertainment marketing and design.

  • News18 regional channels lead the viewership on digital platforms during the 1st phase of elections

    News18 regional channels lead the viewership on digital platforms during the 1st phase of elections

    Mumbai: News18 Bangla, News18 Odia, News18 Assam North East and News18 Gujarati language cluster channels have achieved exceptional performance on social media platforms during the election day. The four channels displayed brilliant coverage in the first phase of the election, highlighting the channel’s remarkable views and growing influence. News18 Bangla secured a top spot with nine million YouTube and eight million Facebook views.

    News18 Odia took the lead with eight million views on YouTube, establishing itself as the top performer on the social media platform. News18 Assam Northeast Delivered an outstanding performance garnering three million views on YouTube.

    News18 Gujarati attained the highest viewership on Facebook with 2.13 million views. The impressive performance of News18 language cluster channels credits its success to its updated programming strategy, prioritizing timely, authentic, and relevant news coverage.

    The sources for the above views are:  Playboard and Crowdtangle, 19th April’24.

  • This Earth Day, National Geographic India’s Third Season of ‘One for Change’ Initiative

    This Earth Day, National Geographic India’s Third Season of ‘One for Change’ Initiative

    Mumbai: In less than 50 years, Earth has lost 69% of the average wildlife population. Wildlife play a significant role in the stability of the environment, ecosystem, and our lives. The quality of our existence is determined by how well we take care of them and our planet. National Geographic in India, with a mission to ignite hope and change among viewers and the wider public, celebrates Earth Day with the third season of its Earth Day initiative, ‘One for Change’.  The brand initiative advocates for positive environmental impact through small individual actions, highlighting how just one small act by everyone can have an enormous impact. This season, National Geographic India, is presenting five thought-provoking narratives emphasizing the need for change in our lives from the animal kingdom’s perspective.

    The films hope to encourage viewers to bring about a change in their daily lives, by shedding light on wildlife species’ struggles against deforestation, climate change, plastic pollution, water scarcity and air pollution. Each video raises awareness about pressing global issues, such as the staggering amount of plastic in our oceans, the loss of million hectares of forests, the melting of trillion tons of ice, droughts and the deteriorating air quality around the world. These hard-hitting films will take viewers on an emotional journey, inspiring them to act now and adopt sustainable practices into their daily lives.​

    “At National Geographic, our 136-year rich legacy of authentic and powerful storytelling has been captivating the audience, inspiring them to care about the world in new ways. In season 3 of the ‘One for Change’ initiative, we present a fresh viewpoint, offering insights through the eyes of wildlife as we witness the rapid destruction of their habitats. We’re also empowering individuals with actionable tips to lead conscious lives, driving positive change one step at a time. This Earth Day, we’re shedding light on the stark realities we face and how each of us can contribute to a brighter future for our planet,” said Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star.

  • foundit becomes the official talent partner of the Badminton World Federation

    foundit becomes the official talent partner of the Badminton World Federation

    Mumbai: foundit, a leading talent platform in APAC & the Middle East, today announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.

    The partnership was unveiled during a global virtual media meet in the presence of foundit CEO Sekhar Garisa, foundit CMO Saurabh Srivastava, BWF secretary general Thomas Lund, BWF director of commercial and communications Owen Leed. As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million.

    Through this collaboration with BWF, foundit aims to tap into the excitement and passion surrounding badminton, one of the most followed and played sports. This partnership will enhance foundit’s brand presence and enable it to connect with a diverse audience of job seekers and employers across various industries. foundit will be the official talent partner for 20 significant championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.

    Speaking about the partnership, foundit CEO Sekhar Garisa emphasised the shared values of agility, perseverance, and pursuit of excellence that unite badminton players and foundit. “This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities. Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets.” he added.

    Commenting on the association, BWF secretary general/COO Thomas Lund said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development. Badminton is a sport built on dedication, hard work, and the pursuit of success – values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”

    foundit further aims to partner with grassroots academies and badminton players from India and Southeast Asia, reflecting its dedication to nurturing talent from grassroots to elite levels. By effectively leveraging these associations, foundit aims to inspire individuals to achieve their full potential in professional pursuits.

  • Pokémon celebrates partnership with Mumbai Indians

    Pokémon celebrates partnership with Mumbai Indians

    Mumbai: Pokémon, the globally popular entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Pikachu, the most well-known and loved Pokémon, has been present at the Pokémon booth in the Wankhede stadium to show support for the team and interact with visitors at the venue.

    The Pokémon booth has welcomed more than 34,000 visitors over the four home games held so far. Fans enjoyed meeting Pikachu, taking pictures around the booth, and receiving some exclusive freebies designed specifically for the event showing Pikachu wearing the Mumbai Indians jersey. Pikachu will continue to make an appearance at the booth for the remaining three home matches as well.

    The Pokémon company corporate officer Susumu Fukunaga said, “Cricket is the most popular sport in India and getting a chance to showcase Pokémon at the famous Wankhede Stadium in collaboration with the Mumbai Indians has enabled us to highlight Pokémon’s presence to a wide variety of audience. This is a one-of-a-kind collaboration for us. We are delighted to see the excitement and smiles on visitors’ faces when they meet Pikachu and receive the free goodies.”

    A Mumbai Indians spokesperson said, “We’re thrilled to welcome Pokémon as a partner of the Mumbai Indians Family, providing them with a platform to connect and celebrate the shared passion that both MI and our paltan have for cricket and Pokémon.”

    To celebrate the partnership, The Pokémon Company announced plans to hold two Instagram campaigns in which participants who follow their account (@_pokemonofficialindia), leave a comment and tag their friends stand a chance to win tickets to one of the remaining home matches or special MI-design jerseys.

    The “Match Ticket Giveaway” campaign will be held from April 18 to 22 in which tickets to the remaining three Mumbai Indians matches will be up for grabs. Three lucky winners (one for each match) from all the participants who meet campaign regulations will receive five tickets each. The “Mumbai Indians Jersey Giveaway” campaign will run from April 25 to May 13. Three participants who meet all campaign regulations will win a Mumbai Indians Jersey each. Details of the campaigns are available on Pokémon India’s official website.

    Pokémon and Mumbai Indians also plan to share a few videos on their Instagram accounts showing fun interactions between members of the team and Pikachu. People can enjoy the heartwarming content by tuning in to @mumbaiindians, @_pokemonofficialindia, #MumbaiIndians, #Pokemon, #PokemonIndia and #PikachuWithMumbaiIndians.

    Fans of both Mumbai Indians and Pokémon have been expressing their surprise and delight ever since the partnership was announced. They have much to look forward to, with three more matches to go and fun content lined up.

    Match schedule:

    Friday, May 3, 7:30 p.m. – Mumbai Indians vs. Kolkata Knight Riders

    Monday, May 6, 7:30 p.m. – Mumbai Indians vs. Sunrisers Hyderabad

    Friday, May 17, 7:30 p.m. – Mumbai Indians vs. Lucknow Super Giants

    The Pokémon Company hopes that apart from visiting the Pokémon booth at the Wankhede stadium, people will actively participate in the Instagram campaigns and enjoy the collaboration in the digital space as well.