ITV

Category: Television

  • Sania Mirza continues association with Sony Sports Network as brand ambassador for tennis ahead of Roland Garros 2024

    Sania Mirza continues association with Sony Sports Network as brand ambassador for tennis ahead of Roland Garros 2024

    Mumbai: Sony Sports Network is delighted to announce that Indian tennis player Sania Mirza has extended her association as the brand ambassador for tennis that includes Roland Garros, US Open & Australian Open amongst other tennis properties from the broadcaster’s sports portfolio. Mirza will next be seen as the expert panellist on Sony Sports Network’s flagship studio show Extraaa Serve during the live coverage of Roland Garros.

    Mirza is one of the most successful Indian tennis players in history with six Grand Slam titles to her name. She is a recipient of the prestigious Arjuna Award, Major Dhyan Chand Khel Ratna Award, Padma Shri as well as the Padma Bhushan. She will be next seen sharing her expert opinions and in-depth analysis for Roland Garros on Sony Sports Network. Along with Sania Mirza, Sony Sports Network will have Olympian & former India No. 1 and Asian Games & Commonwealth Games Gold Medallist Somdev Devvarman and Davis Cup player Purav Raja on the expert panel for Roland Garros.

    Played on the toughest surface in tennis, one can expect surprises as the tournament comes into action on 26 May 2024, LIVE on Sony Sports Network. Roland Garros 2024 will be aired in four languages – English, Hindi, Tamil & Telugu from the get-go, raising the excitement levels of the Indian tennis fans. Sony Sports Network is the Home of Tennis in India, with three out of four Grand Slams – Australian Open, Roland Garros & US Open, along with ATP Masters and Davis Cup in their portfolio.

    Sony Pictures Networks India chief revenue officer – Distribution & International Business and Head – Sports Business Rajesh Kaul said,  “We are absolutely delighted to extend the partnership with Sania Mirza, who continues to share her invaluable expertise and insights of the sport as the Tennis Ambassador on Sony Sports Network. This partnership will help us maintain our stance as the Home of Tennis is India in its truest sense, with the broadcast of the most important tennis tournaments complemented by unparalleled expert analysis.”

    Mirza said, “Following a year full of unforgettable memories in Grand Slams, I am elated to stay with Sony Sports Network as the brand ambassador and expert panellist. The upcoming Roland Garros will be a special one as world tennis ushers into a new era of greats. I am looking forward to being part of Sony Sports Network’s mission of bringing fans closer to the sport and providing tennis the recognition it deserves in India.”

    Former India No. 1 and Asian Games & Commonwealth Games Gold Medallist Somdev Devvarman said, “It’s always a pleasure to be part of Sony Sports Network’s broadcast of top tennis properties. The upcoming Roland Garros is slated to be a special one in many ways as the sport continues to see a paradigm shift with brilliant new talent coming up. I am thrilled to be part of all the excitement and passion that Roland Garros 2024 will bring along.”

    Considered as the toughest Grand Slam of all, this will be the 128th edition of Roland Garros as the world’s finest tennis players gear up for the clay season’s special. Rafael Nadal, popularly known as the ‘King of Clay,’ has been crowned the Roland Garros champion for a record 14 times. The Spanish maestro missed out the last time due to injury and will be gunning for glory after the long hiatus. 

  • Dimpy Yadav joins Mindshare as Head of Digital Strategy

    Dimpy Yadav joins Mindshare as Head of Digital Strategy

    Mumbai: Mindshare, the media services company that is part of GroupM and WPP, today announces the appointment of Dimpy Yadav as the new Head of Digital Strategy. Dimpy’s expertise and experience will play a pivotal role in shaping Mindshare’s digital narrative and enhancing our digital product offerings for both existing and new clients.

    Dimpy brings with her a wealth of knowledge and experience in driving impactful and data-driven strategies for brands. Her passion for leveraging cutting-edge technologies to optimize advertising efforts has been evident throughout her career. In her previous role as General Manager at Xaxis India, Dimpy successfully navigated the ever-evolving landscape of programmatic advertising, demonstrating her ability to stay ahead of industry trends and deliver results.

    With a track record spanning 15 years in the industry, Dimpy has honed her skills in designing and executing digital and media strategies across various channels and streams. Her specialization in Artificial intelligence tools and frameworks further strengthens Mindshare’s capabilities in delivering innovative solutions to clients.

    Mindshare – South Asia CEO Amin Lakhani said, “Dimpy’s wealth of experience and expertise will be invaluable in propelling our digital strategy forward. Her deep understanding of the digital landscape and track record of driving impactful results align perfectly with our vision for innovation and growth.

    Yadav expressed, “I’m optimistic to be part of such a dynamic team at Mindshare. The opportunity to craft innovative digital strategies and drive meaningful results is both motivating and inspiring. I look forward to starting this journey, full of possibilities, making impactful contributions, and achieving great success together.”

    Dimpy will be based out of Mindshare’s Gurgaon office.

  • National Geographic India honours democratic spirit with a special feature titled India Votes #WorldsLargestElection

    National Geographic India honours democratic spirit with a special feature titled India Votes #WorldsLargestElection

    Mumbai: India, with nearly 97 crore registered voters, stands tall as the titan of elections as compared to USA with just 16.8 crore and Russia with 11.4 crore registered voters respectively. Interestingly, the size of the population of Uttar Pradesh is equivalent to the combined population of Germany, UK and France. As the general election fervor grasps the nation, National Geographic India brings the grandest spectacle of the year – ‘India Votes #WorldsLargestElection’. Hosted by actor Cyrus Sahukar, this 44-minute special feature offers an exclusive peek into the world’s largest elections, India’s General Elections 2024, spotlighting the intricate nuances and complexities of the country’s electoral process.

    Premiering on 23 May at 8 PM on National Geographic, this captivating film serves as a beacon of insight into the upcoming general elections, evoking a strong sense of national pride and fervour for the democratic prowess. Set against the backdrop of India’s vast electoral landscape, the film strikes a balance between being informative and light-hearted, appealing to the young audience. From decoding general elections to saluting the foot soldiers of Indian Election, it showcases the scale, grandeur, technology, and human spirit inherent in the Indian Elections. The film also delves deep into the beating heart of Indian democracy and the nerve centre of our nation – the all-new parliament. Presenting India’s vibrant democratic processes, the film promises to uncover every aspect of the electoral journey like never before. Not only does it capture the Chief Election Commissioner of India in action, as he prepares for the elections, but the film also delves into his personal journey, providing viewers with a glimpse into his life beyond his official duties.    

    “At National Geographic, we are committed to bringing groundbreaking narratives and experiences that inspire people to see the world with optimism, energy, and hope. With this election special feature, we are thrilled to showcase the incredible journey of democracy in action, inviting viewers to celebrate the power of every vote and the unity it fosters in our nation,” said a National Geographic Spokesperson.  

    “The preparation for the general elections begin almost two years in advance. So we began around 2022. It’s a huge amount of capacity building, technological upgradation which has to happen, preparation of polling stations. 

    Announcing the election actually, it is one of the biggest professional events in one’s life, one very rarely gets this kind of public trust of 96 crores, 960 million Indian voters to do the elections peacefully inducement free, violence free and it’s a huge responsibility. ” said Rajiv Kumar, Election Commissioner of India.

    As the anticipation builds and the nation braces itself for the democratic spectacle of the year, ‘India Votes: World’s Largest Election’ stands as a testament to the indomitable spirit of Indian democracy.

  • NDTV’s Election Carnival traverses 11,000 Kilometres, across 50 cities, featuring 14 anchors

    NDTV’s Election Carnival traverses 11,000 Kilometres, across 50 cities, featuring 14 anchors

    Mumbai: NDTV’s Election Carnival, a vibrant celebration of democratic enthusiasm and civic engagement, is on an extraordinary journey across India, captivating hearts and minds as it travels. Originally planned to cover 5000 kilometres, the Carnival’s overwhelming reception has led to an extended route to over 9,000 kilometres, now expanding further to 11,000 Kilometers and reaching more than 50 cities non-stop since 30 days.

    In line with NDTV’s commitment to fostering informed citizenship, the Carnival has become a catalyst for change, igniting passions and inspiring action in every city it visits. It aims to promote lively discussions with political faces from that area, interactive sessions, and folk artist performances, inspiring local communities and motivating them to take an active role in the democratic process.

    The Carnival kicked off its journey from the heart of Chandni Chowk in Old Delhi celebrating the diverse regional cultures of India.

    Travelling through various states including Uttarakhand, Uttar Pradesh, Rajasthan, Bihar, Jharkhand, Chhattisgarh, Gujarat, Maharashtra, Karnataka, and Telangana, the Carnival has provided invaluable insights into the political landscapes and electoral dynamics of each region.

    In Meerut, Uttar Pradesh, the Carnival delved into the intense political competition between SP-BSP and BJP, highlighting the journey of BJP’s candidate, Arun Govil. Moving on to Mathura, the Carnival engaged with Hema Malini’s campaign, addressing local concerns such as environmental pollution.

    In Bharatpur, the Carnival witnessed a fierce electoral contest between BJP’s Ramswarup Koli and Congress’ Sanjana Jatav, focusing on critical issues like education and healthcare.

    Traversing to Madhya Pradesh, NDTV’s editor-in-chief, Sanjay Pugalia, had an exclusive conversation with Madhya Pradesh chief minister Dr Mohan Yadav during the Carnival’s stop in Bhopal, where Dr Yadav emphasised the need to diversify sectors beyond farming to boost farmers’ income. Followed by discussions in Ujjain shedding light on the electoral atmosphere and pressing local issues along with insights into employment, water, and infrastructure concerns in Khandwa.

    In Gujarat, Anand became a focal point for dissecting the dynamics between BJP and Congress, while in Maharashtra, the Carnival amplified the electoral fervour in Baramati, addressing issues like water scarcity and unemployment.

    The Carnival also journeyed through states like Jharkhand, exploring industrial concerns in Jamshedpur and electoral trust in Surguja.

    Each stop of the Carnival enriched the national political discourse by providing unique insights into local issues, electoral dynamics, and voter sentiments, reaffirming NDTV’s commitment to facilitating meaningful dialogue and strengthening the democratic fabric of India.

    NDTV’s Election Carnival is not just a journey; it’s a movement toward a more informed, involved, and participative democracy – India’s awakening movement. As it continues its odyssey across India, the Carnival reaffirms its commitment to being the voice of the people, bringing them closer to their leaders and the essence of democracy itself.

  • Kartik Aaryan collaborates with Disney+ Hotstar for their ICC Men’s T20 World Cup campaign

    Kartik Aaryan collaborates with Disney+ Hotstar for their ICC Men’s T20 World Cup campaign

    Mumbai: With the ICC Men’s T20 World Cup all set to begin on  2 June 2024, cricket fans across the nation are stoked as they cheer for the Men in Blue. Earlier this week, Disney+ Hotstar announced their collaboration with the young Bollywood actor Kartik Aaryan as he came on board as the face of the platform’s campaign, Free for All, Har Match Har Ball. As an extension of this campaign, Disney+ Hotstar has released another ad film reiterating their ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

    Similar to the first film, this ad too is vibrant and captures the essence of India’s love for cricket. Set in a village, it showcases everyday scenarios like power cuts, or families fighting for the remote with a fun twist. Conceptualized by the Disney+ Hotstar team and directed by Vijay Maurya, the ad talks about Disney+ Hotstar’s ‘Free on mobile’ proposition, it also places emphasis on the app’s special data saver mode for matches so that viewers across the country can enjoy the tournament without having to worry about running out of data packages.

    Kartik Aaryan said, “Cricket in India isn’t just a game; it’s a bond that connects us all, regardless of age or background. I remember eagerly waiting for school to end so we could play with friends, the joy of simply being together, irrespective of the result. Watching the World Cup with my family was a tradition filled with excitement and pride as we cheered for Team India. The thrill and my love for cricket will never fade.”

    The first match will take place between the USA and Canada on 2 June 2024 at 6:00 AM IST. The ninth edition of the tournament will be hosted by the West Indies and the USA, with the event featuring 20 teams competing across 55 games for the right to be crowned ICC Men’s T20 World Cup 2024 champions.

    Get ready to witness the cricketing action live and free on mobile on Disney+ Hotstar starting 2 June 2024.

  • News18 launches unique OOH campaign in GroupM offices

    News18 launches unique OOH campaign in GroupM offices

    Mumbai: Amidst all the excitement for the general elections, News18 Network has executed an innovative campaign, wherein an interactive experience was set up at GroupM to create a buzz around the news network’s election coverage.

    As part of the campaign, employees of GroupM saw the strategically placed branded screen as just some OOH media deployment at their office. Imagine their surprise when the screen came alive and the News18 anchor whose picture was on display started to speak.

    Through the screen, News18 anchors – Zakka Jacob, managing editor, CNN-News18, Rahul Shivshankar, Consulting editor, Network18 and Rubika Liyaquat, consulting editor, News18 India interacted with people who sat around or passed by the screen at the GroupM office.

    Through News18’s campaign, it was quite evident that GroupM employees were enjoying engaging in candid conversations with the anchors.

    The campaign aims to reiterate News18’s positioning as the destination for the elections. The campaign speaks of the fact that News18 brings tremendous heft to its coverage of General Election on the back of the most experienced and prominent team of anchors, its massive reach, its huge on-ground presence, its spread of TV, digital and social assets and different formats of content being offered that translates into programming that is unmatched and unrivalled.

  • The Daily Thanthi group launches Thanthi One channel

    The Daily Thanthi group launches Thanthi One channel

    Mumbai: The Daily Thanthi group unveiled its latest venture, “Thanthi One” on 19 May 2024, a dynamic addition to the Tamil entertainment sphere. Building on the success of its flagship Tamil daily newspaper – Daily Thanthi, and its acclaimed Tamil news TV channel – Thanthi TV and radio – Hello FM, the group now ventures into the realm of general entertainment with Thanthi One.

    Thanthi One sets itself apart by offering free access to its diverse content across multiple platforms including television, YouTube, web, and mobile app. Understanding the evolving preferences of viewers and the shifting landscape of content consumption in India, Thanthi One is committed to delivering a seamless viewing experience, catering to both linear and digital audiences. At the heart of Thanthi One lies a commitment to providing quality entertainment that resonates with Tamil audiences worldwide. The channel delivers a carefully curated selection of content sourced from across the country and the world.

    Presenting a unique hourly format featuring daily and weekly programs. Starting from Coffee with Kadavul (6 am – 9 am) comprising three marquee properties Bala Krishna, Ganapathiye Varuvaai and Veera Anjaneya; Evergreen Pudhaiyalgal (12 pm – 3 pm) feat. Nostalgic serials namely Ilavarasi, Thamarai and Chellame edited for fast paced storyline and colour enhanced output. Mega Dramas (6 pm – 8 pm) consisting of weekly drops, the magnum opus of Indian TV Ficion ‘Porus’ (8 pm – 9 pm) and Super Hit Cinema (9 pm – 12 am) comprising a new movie every night!

    However, they also posit a unique differentiator in the Tamil market with their strategy to offer weekly drops of mega dramas from 6 pm – 8 pm!

    At 6 pm every day, there will be seven titles for the audience –

    1   Ahalyabai (Historical Fiction) – Mondays

    2   Tulsi c/o Krishna (Contemporary Fantasy) – Tuesdays

    3   Tenali Raman (Historical Dramedy) – Wednesdays

    4   Aladdin (Fantasy & Adventure) – Thursdays

    5   Devi (Devotional) – Fridays

    6   Garuda (Devotional) – Saturdays

    7   Karna (Mythology) – Sundays

    At 7 pm every day, yet again, there will be seven women-centric dramas for the audience –

    1   Vaa Di Rasathi – Mondays

    2   Bhagyajathakam– Tuesdays

    3   Vaanampadi – Wednesdays

    4   Koondukkili – Thursdays

    5   Piriyadha Varam Vendum – Fridays

    6   Ammu – Saturdays

    7   Gayathri – Sundays

    Experience the curated entertainment offerings of Thanthi One Channel at www.thanthione.com, now available for download on the play store and app store.

  • Zee Business and WION set to elevate the Global Unicorn Summit 2024

    Zee Business and WION set to elevate the Global Unicorn Summit 2024

    Mumbai: Zee Media Corporation Ltd (ZMCL), in collaboration with Bluechip Encore Pvt Ltd, is excited to announce the upcoming Global Unicorn Summit 2024. Scheduled for June 21, 2024, in Bengaluru, this premier event will bring together over 500 prominent industry leaders from the startup world, including unicorn founders, CXOs, leading investors, and government officials. The summit, with Zee Business, India’s top business news destination as the co-host and WION, only international news channel as the media partner, aims to deliver essential insights and discussions to a global audience, extending its reach and impact.

    The Global Unicorn Summit aims to bridge the gap between seasoned unicorns and growth-stage start-ups, ensuring transformative success through connections and mentorship. This initiative addresses the observed changes in India’s entrepreneurial landscape, emphasizing deeper mentorship for sustainable growth, as stated by Jai Chechani, MD of Bluechip Encore & Avoke Foods and curator of the Global Unicorn Summit.

    The agenda for the day is packed with a series of impactful sessions, including keynote addresses, panel discussions spanning diverse sectors, customised one-on-one mentorship opportunities and interactive workshops tailored to inspire and educate. The inaugural Global Unicorn Summit, headlined by an opening keynote from Kishore Jayaraman, President of Rolls-Royce India & South Asia, boasts an impressive lineup of speakers from diverse backgrounds and expertise. Industry leaders such as Mukesh Bansal of CureFit, Neil Patel of NP Digital, a digital marketing expert who has helped many brands achieve success, and Steve Hoffman of Founders Space are set to share their invaluable insights. 

    Joining them are voices including Rajesh Yabaji from Blackbuck, Nitin Agarwal from GlobalBees, and Pratik Gauri from 5ire.org, ensuring a multifaceted and enriching discourse. Attendees can also expect to glean insights from Amit Agarwal of No-Broker, Rahul Kothari of Razorpay, and Pawan Kumar of Mensa Brands, while further depth will be added by Ashish Singhal from CoinSwitch, Saurabh Saxena from PowerClub, Ramakant Sharma from Livspace, and others from esteemed firms like Salesforce, Shiprocket, and Microsoft India. Notably, the inclusion of Anjalli Kumar, Chief Sustainability Officer at Zomato, Madhurima Agarwal, Managing Director – Microsoft for Startups (India) among these voices reflects a commitment to gender diversity and a holistic representation of perspectives at this premier event.

    The upcoming Global Unicorn Summit will feature parallel sessions diving into critical themes. Discussions will cover topics such as Disrupting Marketplaces & D2C, the Fintech Revolution, the Last Mile Challenge, and the Transformative Potential of Web3, Blockchain, and Crypto Innovations. Simultaneously, there will be sessions focusing on AI and the Rise of Unicorn Founders, as well as Sustainable Food Systems, delving into essential facets of ethical AI applications and sustainability in food production.

    Augmenting the summit’s depth, a series of breakout workshops awaits, meticulously crafted to equip participants with practical skills and advanced knowledge. Led by industry leaders, delve into Mastering the Digital Landscape with Neil Patel, Angel Investing, the Art of Storytelling, Crafting and Delivering an Effective Pitch to VCs, and How to Exit a Startup. These sessions promise invaluable insights, bolstering attendees’ capacity to lead and innovate with confidence in today’s digital age.

    Zee Business managing editor Anil Singhvi highlighted “The Global Unicorn Summit represents a milestone moment for the entrepreneurial community, and at Zee Business, we are dedicated to providing unparalleled coverage from an editorial perspective. As managing editor, I am committed to delving into the nuances of this summit, highlighting the trends, challenges, and opportunities that will shape the future of startups. Through our insightful analysis and comprehensive reporting, we aim to empower entrepreneurs with the knowledge they need to navigate the competitive landscape and achieve success.”

    Zee Business and WION business head Pankaj Rai emphasised the significance of this partnership, “As we join this transformative summit, we at Zee Business and WION transcend our role as media observers to become pivotal participants in the discourse on entrepreneurship. We are committed to shaping and propelling the conversations that are crucial to sculpting a vibrant and innovative business landscape worldwide.”

    The Global Unicorn Summit was born from the recognition of a shifting dynamic in India’s entrepreneurial scene. Jai Chechani, Managing Director of Bluechip Encore & Avoke Foods, and Curator of the Global Unicorn Summit, said “At the Global Unicorn Summit, our aim is to foster an environment where seasoned unicorns and emerging startups can come together to cultivate meaningful connections, foster collaboration, and ignite disruptive innovation, all towards achieving transformative success.”

    To register and to know the event agenda, visit globalunicornsummit.com. Tune in to Zee Business and WION for the latest updates.

     

  • Star Sports brings back Mauka characters for India vs Pakistan T20 World Cup promo

    Star Sports brings back Mauka characters for India vs Pakistan T20 World Cup promo

    Mumbai: The countdown to the ICC Men’s T20 World Cup 2024 has begun, and cricket fans are eagerly waiting for the ‘Greatest Rivalry’ in sports history: India vs Pakistan, on 9 June 2024, set to be broadcast LIVE and exclusive on the Star Sports Network and Disney+ Hotstar. In anticipation of the electrifying showdown between these two arch-rivals, Star Sports Network unveils its promo, bringing back the iconic Mauka-Mauka characters who have kept fans captivated whenever these two teams meet on the field.

    The new instalment of the Mauka campaign, created and conceptualised by in-house team of Disney Star, aims to encapsulate this humorous banter between two passionate fans – an Indian fan and a Pakistani fan, Ratan and Altaf, and how the friendly battle for one upmanship has playout out between them over the years. From the sleeveless Dhoni jersey commemorating India’s 2007 World Cup win to a sledgehammer offered after Pakistan’s 2012 defeat, Ratan’s gestures humorously reflect India’s dominance in ICC events. Despite India winning six times, Pakistan’s first-ever victory over India in the 2021 T20 World Cup added a historic twist to their rivalry, making the upcoming encounter a treat for fans across the globe.

    The film is targeted at the light fans of the sport who tune in to the big events, and it does not get bigger than India vs Pakistan at the ICC Men’s T20 World Cup. Along with the film, the broadcaster will use other inhouse platforms on linear and digital to build further excitement towards the much storied ‘Greatest Rivalry’.

    Speaking at the launch of India vs Pakistan promo film by Star Sports, Misbah Ul Haq said: “The thing in World Cups is that India has something special, that no matter how well Pakistan performs and play and however great our team is, in the World Cup, India always win. The previous records suggest that Pakistan has performed better in World Cups against all teams but has only won once versus India at the World Cups, which happened in Dubai.”

    Added Harbhajan Singh: “It’s such a great feeling that you would dream of, to get the World Cup trophy in our hands. Even if it was the T20 format, it was the first time, and when you get it in your hands, the feeling is something else. There are some moments in your life that define you, and there was no greater feeling than that World Cup trophy being in our hands. I thank Misbah also because if he didn’t get out, we wouldn’t win!”

    The campaign film further showcases how the cricketing rivalry between India and Pakistan is unparalleled, it’s an intense battle of two proud cricketing nations, thus dubbed the Greatest Rivalry. Since stakes are high there is a lot of off the field banter & conversation between fans of both the countries in the lead up to the match. Each side wants to have the bragging rights post winning the clash on the cricket field.

    The 2024 Men’s T20 World Cup is the biggest yet with 20 sides taking part and there is a return to an old format. All the teams are involved since the initial group stage, with each side playing four games and the top two progressing to the Super 8s.

    For this edition of the ICC T20 World Cup, Team India is placed in Group A along with Pakistan, Ireland, Canada, and USA. They will start the competition with a clash against Ireland in New York on 5 June, 2024. Four days later, they will play Pakistan at the very same venue on 9 June. Co-hosts USA and India will lock horns on 12 June, whereas the Rohit Sharma-led side will bring curtains down to their group stage fixtures with the match against Canada on June 15. To the much delight of fans, all Team India group stage matches will be aired LIVE from 8 pm IST on Star Sports Network and Disney+ Hotstar.

    Do not miss the action-packed clash between India and Pakistan at the ICC Men’s T20 World Cup 2024, live & exclusive on Star Sports network and Disney+ Hotstar on 9 June 2024.

  • Dr Bikramjit Chaudhuri to join as the new chief of measurement science & analytics, BARC India

    Dr Bikramjit Chaudhuri to join as the new chief of measurement science & analytics, BARC India

    Mumbai: Broadcast Audience Research Council (BARC) India has announced the appointment of Dr Bikramjit Chaudhuri as its new chief of measurement science & analytics. He will succeed Dr Derrick Gray, a veteran Audience Measurement and Advanced Analytics executive, who has been a well-respected member of the BARC India family for six incredible years.

    Dr Bikramjit Chaudhuri (Bikram) is a PhD from IIT Bombay and holds a master of statistics degree from the Indian Statistical Institute, Delhi. He comes in with a rich experience spanning over three decades in the areas of Statistics, Stochastic Modelling, Market Measurement, Consumer Segmentation, AI & ML, Demand Forecasting and Big Data Analytics. He has several research papers, publications, and patents in these aspects under his belt.

    Bikram is currently associated with the Datamatics Group of Companies as the Global Head of Data Science & Advanced Analytics, since 2016. Prior to Datamatics, Bikram has held multiple leadership roles, and has led large teams of senior talent across levels at KPMG, Nielsen and ZS Associates.

    Sharing his enthusiasm, Bikram said, “I am excited to join BARC India as the Chief of Measurement Science & Analytics. It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India.”

    BARC India chief executive officer Nakul Chopra said, “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with but also help navigate our future in this fast-evolving environment.”