Category: Television

  • Aaj Tak wins the absolute majority

    Aaj Tak wins the absolute majority

    Mumbai: During the crucial counting hours of the Lok Sabha elections in 2024, AajTak emerged as the undisputed leader in news broadcasting, capturing an astonishing market share of over 50 per cent.

    This milestone represents not just a victory but an absolute dominance in the media landscape, with AajTak’s viewership surpassing the combined sum of all other channels.

    Source: Hindi News Channels | Concurrent Users | YouTube Live | Primary Feed | 4th June 0800-1759 Hrs

    Within the first two hours of counting, AajTak surged ahead with an impressive market share peaking at a staggering 60 per cent. This commanding lead underscores the channel’s unparalleled reach and influence among viewers seeking real-time election updates and analysis.

    In a remarkable display of supremacy, AajTak‘s peak viewership was recorded at 3.5 times higher than the closest competitor, solidifying its position as the go-to destination for election coverage.

    This unprecedented achievement reaffirms AajTak‘s status as the nation’s preferred news source during critical events.

    With its unwavering commitment to delivering accurate and timely news, AajTak has once again demonstrated its ability to captivate audiences and set new benchmarks in media excellence.

    As the channel continues to lead the way in journalistic integrity and viewer engagement, its dominance in the news sphere remains unchallenged.

  • CNBC-TV18’s Future. Female. Forward celebrates women leaders and impactful changes in Bengaluru

    CNBC-TV18’s Future. Female. Forward celebrates women leaders and impactful changes in Bengaluru

    Mumbai: CNBC-TV18, a purpose-driven brand dedicated to promoting gender parity and empowering women leaders, proudly presents Future. Female. Forward Season 2: The Women’s Collective – Leadership Circle – Bengaluru Edition, presented by HSBC India. Following the success of Season 2’s launch in New Delhi and the Leadership Circle in Mumbai, this exclusive event was held on May 31, 2024, at Conrad, Bengaluru, India’s IT capital. This initiative aims to make gender parity a reality. Centered around the theme ‘Road Less Travelled’, the event showcased female entrepreneurs from various backgrounds, igniting meaningful conversations for change.

    The evening was kickstarted with a meaningful opening note by CNBC-TV18 managing editor Shereen Bhan. She said “CNBC-TV18’s Future. Female. Forward celebrates success, recognizes achievement, and provides a platform to ask tough questions while seeking solutions. The evening unified women from different walks, brought together by their passion, perseverance, and self-belief. Over the past two years, the energy has remained consistent in rooms from Delhi to Davos. I believe it’s because every woman here is driven by a single purpose – to claim her story and openly share her hopes, fears, and learnings, hoping to open doors for the women who follow.”

    This was followed by an impactful keynote address by HSBC India CEO Hitendra Dave where he said “I believe HSBC India and CNBC-TV18’s partnership is something we eagerly anticipate, take pride in, and feel privileged to have. We collaborate with many partners, but this one stands out because of our emotional commitment. When two emotionally committed organizations unite, the outcome is positive. What we are doing here, and what CNBC-TV18 is championing publicly, is bringing this conversation to the forefront. Are we achieving parity and equality of opportunity? Are there conscious or unconscious biases? Can we discuss these issues openly? If we succeed in that, the partnership will have achieved a significant part of its goal. We will look back with satisfaction, knowing we contributed to making this critical topic a subject of discussion in households, companies, families, societies, and programs like this.”

    The first chat focused on the ‘Road Less Travelled’ where the panellists included The Live Love Laugh Foundation CEO Anisha Padukone as well as Dr Meeran Borwankar, Retd. IPS Officer. Elaborating further on the theme, Dr. Meeran Borwankar, Retd. IPS said, “It is important to have more women in the service. Currently, women constitute only 12%, and without more representation, female victims may not feel comfortable coming forward with their trauma and complaints. Although most states have reservations for women, families often hold them back from seizing these opportunities and advancing. By encouraging them, we can achieve at least 33% representation, which is the current reservation rate. To conclude, I quote Maya Angelou -“My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humour, and some style.”

    This was followed by an insightful conversation on ‘Breaking Barriers, Bridging the Gap’ which included the speakers Vaishali Kasture, Co-Founder, SounderConnect; Shalini Kapoor, Chief Technologist APJ, Amazon Web Services; Pavitra Shankar, Executive Director, Brigade; Piyush Chopra, Vice President, RIL; Vinutha Rao M.S., Sr. Vice President, HCLTech; Kavita Chaturvedi, COO, Snacks Business, ITC Foods; and Nandita Sinha, CEO, Myntra.

    In this panel, HCLTech Sr. vice president Vinutha Rao M.S. said, “You can’t always balance everything; you have to prioritize, and these priorities change at different stages of your life. Starting your career is different from becoming a mother. I’ve managed by staying focused and clear about my goals at each stage. This clarity gives you conviction and a sense of belonging, which leads to excellence. You’ll succeed when you’re clear and focused and give your best. This also empowers you to have a voice and be assertive. While microaggressions and other challenges exist in the industry, being clear about your stance and speaking up is crucial. Continuous learning is key, even if you can’t always pursue formal programs. The best way to learn is by listening to others, observing senior colleagues, or even learning from your kids, who offer fresh perspectives. Keeping an open mind helps you stay clear and balanced, enabling you to keep moving forward.”

    Speaking about her experience ITC Foods COO Snacks Business Kavita Chaturvedi said, “My biggest challenge in FMCG was finding a clean washroom while traveling to various places, including upcountry markets, and it remains an issue. However, with more women in senior positions now, companies have begun providing sanitary kits and other products to frontline women, addressing some of these concerns. I hope this situation continues to improve.”

    Adding to the conversation Myntra CEO Nandita Sinha said “I believe the core of our work, whether in FMCG, e-commerce, or new-age brands, is centred around women. Many of these businesses are designed for women, yet the decision-making roles often aren’t held by them. Over time, ambition and role models have become essential in empowering the younger generation of women, giving them the confidence to design their lives and aim high. Although the progress is gradual, we are witnessing more women in leadership roles. While they may not be at the CXO level or in deal-making positions yet, the trend is shifting. For example, women’s participation in e-commerce companies, like Myntra, has increased by 15%. To build businesses where at least 50% of customers are women, we need more women in boardrooms and decision-making roles, starting from the very beginning.”

    The concluding session was ‘The Founders Forum; Dream Catchers’. The speakers for this impactful conversation were Sahar Mansoor, founder & CEO, Bare Necessities; Kavita Shenoy, founder & CEO, Voiro; Megha Asher, co-founder & COO, Juicy Chemistry; Malini Adapureddy, founder & CEO, Deconstruct; Private Equity Partnerships, Microsoft, and Lathika Pai, country head – Venture Capital and Private Equity Partnerships, Microsoft.

    Venture Capital country head Lathika Pai added, “Twenty years ago when I embarked on my journey as an entrepreneur, there were very few female founders. Today, it’s remarkable to witness hundreds of women founders emerging from various backgrounds across India. What’s crucial is extending support to these women, particularly during the challenging phases from 0 to 1 and 1 to 10, where they require the most assistance. Although support remains necessary even after reaching 10, the journey becomes more exhilarating. In the early stages, self-doubt and external scrutiny are prevalent. During moments of uncertainty, having a supportive network becomes indispensable. It’s essential to have individuals who offer non-judgmental support and with whom you can candidly share your journey. I often share my entrepreneurial experiences, highlighting both the triumphs and setbacks. Moreover, having friends who comprehend your journey is invaluable. Our goal is to nurture such a supportive environment. Together, we aspire to assist 175 women founders initially and aim to expand our support to 1,000 founders. Even if their revenues are modest, collectively, they can create a billion-dollar platform. I seek your assistance and support on this journey.”

    The event concluded with a beautiful and enriching musical performance by talented singer & musician, Vidya Shah.

    CNBC-TV18’s Future Female Forward – The Women’s Collective is proudly presented by HSBC India, and co-presented by HCLTech, along with partners ITC, FedEx, Reliance Industries and FICCI. 

  • Mumbai Indians launch exciting new animation series ‘The Mighty Indians’

    Mumbai Indians launch exciting new animation series ‘The Mighty Indians’

    Mumbai, – Mumbai Indians announced the launch of ‘The Mighty Indians’, an animated mini-series, that blends the exciting world of cricket, story-telling, and fan fiction for the next generation of global fans. The series has been created with strategic partners Burman Sports and Animation Media Partner Kid Sports Media Inc. & Squeezy Sports Inc.

    ‘The Mighty Indians’, an IP owned by Mumbai Indians, marks a pioneering venture in India, being the first of its kind to integrate a professional sports team into an animated series tailored for young audiences.

    ‘The Mighty Indians’ transforms beloved Mumbai Indians players into mighty superheroes, who possess unique super powers that stem from their cricketing skills. Central to their power is the Mighty Chakra, a prominent element of the Mumbai Indians logo. Together, these superheroes tackle challenges and vanquish evils that threaten the community and children, promoting values such as teamwork, perseverance, and integrity.

    A spokesperson for Mumbai Indians said, “The Mumbai Indians have always embodied the values of teamwork, perseverance and hard work, and the ‘The Mighty Indians’ brings these values to life through a series of animated episodes and a captivating storyline. As a global brand, Mumbai Indians is always on the lookout to engage with their fans across geographies through innovative activations and content.”

    ” We identified a strategic opportunity to create an IP with immense potential to cultivate fandom amongst Mi’s next generation fans, via relevant and engaging content that both resonates with and entertains them. The Mighty Indians IP has the potential to grow into segments such as merchandise, experiences, community engagement and more, creating a comprehensive ecosystem that celebrates the spirit of cricket and heroism. We brought on board our partners Kid Sports Media to deliver world class content. Mumbai Indians has been the perfect partner for an IP like this given their large focus on kids and youth development. We are proud to partner with one of the biggest cricket franchises in the world to help develop their next generation of fans.” said Burman Sports founder Shiv Burman.

    Kid Sport Media  & Squeezy Sports Inc. CMO Massimo Marchese said, “We’re thrilled to team up with the Mumbai Indians to bring cricket’s superstars to life as animated superheroes, blending the thrill of the game with epic adventures. Get ready for a boundary-breaking series that will captivate fans and inspire a new generation of cricket lovers!”

    ‘The Mighty Indians’ is available on various digital platforms, including:

    1.       YT Kids – https://www.youtube.com/@MumbaiIndiansKids

    2.       YT – www.youtube.com/@MumbaiIndians

    3.        Instagram – https://www.instagram.com/mumbaiindians/

  • Cloud TV appoints Pitchfork Partners as its new strategic communications partner

    Cloud TV appoints Pitchfork Partners as its new strategic communications partner

    Mumbai: Cloud TV, India’s first and only provider of white-labelled, turnkey Smart TV and OTT operations systems, has appointed Pitchfork Partners Strategic Consulting, – a Mumbai-based firm with operations across India – as its new communication partner. With this appointment, Pitchfork Partners will spearhead marketing communications and social media mandates for Cloud TV to build and elevate awareness about the company.

    Pitchfork Partners, a consultancy reputed for its strategic brilliance, entails a proven track record of successful collaborations with diverse clients. They will draw upon their experience to craft powerful messaging, execute impactful social media campaigns, and manage strategic media relations to further augment Cloud TV’s reputation.

    Speaking on the appointment, Cloud TV co-founder & COO  Abhijeet Rajpurohit said, “As a company that is paving the way to make smart TVs affordable and digital content accessible on large screens to the Indian audience, we are excited to welcome Pitchfork Partners as our communications partner. Their experience and capabilities will be crucial to helping us achieve our communication objectives as we navigate the business landscape in India. We look forward to working with them to sharpen the brand narrative and create a distinct identity for the organisation.”

    Cloud TV is India’s first TV Operating System (OS), developed by Mumbai-based software company CloudWalker Streaming Technologies. As India’s first and only provider, Cloud TV OS brings features typically available in high-end TV brands to the affordable TV segment in India. With over 200 Apps and Live TV channels, Cloud TV has close to 60 lakh users throughout India.

    Sharing his views on the appointment, Pitchfork Partners co-founder  Jaideep Shergill said, “Cloud TV is a pioneer for Smart TV OS in the Indian market. Being a homegrown brand, they’ve accomplished significant milestones over the years. We are proud to work with this Make in India brand, and I am confident that our expertise in managing strategic communication for businesses in the technology and entertainment sectors will play a role in helping them achieve their communication goals.”

    The collaboration with Pitchfork Partners is set to amplify Cloud TV’s impact, empowering them to reach a larger audience.

  • Patrice Evra joins Sony Sports Network’s studio show for the live coverage of UEFA EURO 2024

    Patrice Evra joins Sony Sports Network’s studio show for the live coverage of UEFA EURO 2024

    Mumbai: Sony Sports Network is thrilled to announce former France football team captain Patrice Evra as one of the expert panellists for their live coverage of the biggest football tournament of this year- UEFA Euro 2024. Evra will join the eminent panel of experts on their flagship studio show Football Extraaa during the UEFA EURO 2024 to enrich the experience of the viewers with their excellent analysis of each of the matches.

    The ‘Home of Football in India’ – Sony Sports Network will broadcast the much-anticipated UEFA EURO 2024 LIVE across Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD, Sony Sports Ten 4 SD & HD, Sony Ten 5 SD & HD.

    Evra is one of the most decorated football players, who earned 81 international caps from 2004-2016. The former defender played 725 matches in club football, which included 379 matches for Manchester United from 2006-2014. He also featured in 82 matches for Juventus from 2014-2017. The left back was part of five title-winning Premier League campaigns with Manchester United. He also lifted the UEFA Champions League and the FIFA Club World Cup with the English club. Moreover, Evra was also part of the Serie A-winning Juventus team in 2015 and 2016.

    Evra has also won multiple accolades as he was adjudged the UNFP Ligue 1 Young Player of the Year in 2003-04. He went on to make it to the UNFP Ligue 1 Team of the Year 2003-04, PFA Premier League Team of the Year thrice (2006-07, 2008-09, 2009-10), FIFA FIFPro World XI: 2009 and the UEFA Team of the Year in 2009.

    Since his countless footballing achievements, Patrice’s focus has been to give back to others: whether it be joining the fight to end violence against children or promoting gender equality through charitable affiliations, spreading positivity with his I Love This Game movement or shining a light on racism and mental health issues in football.

    Sony Pictures Networks India chief revenue officer – Distribution & International Business and Head – Sports Business, Rajesh Kaul said, “We are delighted to have football legend Patrice Evra join our eminent panel for the biggest football tournament of this year, UEFA EURO 2024. Evra’s larger than life personality along with his experience, knowledge, and understanding of the sport will ensure a rich experience for our viewers. At Sony Sports Network, our commitment is to provide our audience with the best viewing experience of the marquee tournament, both on and off the pitch which makes Evra the perfect addition to the UEFA EURO 2024 panel.”

    Evra said, “India holds a special place in my heart. I had a magnificent time in the country during my last visit and I cannot wait to follow this up with my partnership with Sony Sports Network for UEFA EURO 2024. Sony Sports Network has a great legacy as the Home of football in India and I am looking forward to contributing own experience and knowledge during the broadcast of the tournament. UEFA EURO 2024 is one of the biggest football tournaments in the world which will feature some of the best teams and players of Europe competing for the coveted trophy.”

    Eight out of the top 10 FIFA ranked teams, including defending UEFA EURO champions Italy, will feature in the most-anticipated football tournament of the year as the hunt for the prestigious international title begins in Germany from 14 June 2024. Some of the most popular football players such as Cristiano Ronaldo (Portugal), Harry Kane (England), Christian Eriksen (Denmark), Kylian Mbappé (France) and Manuel Neuer (Germany) will be seen in action during the competition. The flag bearers of European football will don their national colours and gun for glory at the biggest stage. 

  • Manorama News VMR exit poll survey: Key insights

    Manorama News VMR exit poll survey: Key insights

    Mumbai: Manorama News VMR exit-poll survey is known for its accuracy and often mirrors the actual election results with remarkable precision. According to the latest exit-poll survey, the United Democratic Front (UDF) is expected to secure a significant portion of the vote share with 42.46 per cent. The Left Democratic Front (LDF) follows with 35.09 per cent, while the National Democratic Alliance (NDA) is expected to garner 18.64 per cent of the vote share.

    In terms of seat projections, the UDF is anticipated to win between 16 to 18 seats, solidifying its dominance in Kerala. The LDF is expected to secure two to four seats, indicating a tougher competition for the coalition. The NDA, despite the vote share, is not projected to win any seats in this election cycle.

    The UDF is expected to win with a clear majority in several key constituencies, including Ponnani, Chalakudy, Kottayam, Ernakulam, Thrissur, Alappuzha, and Malappuram. Moreover, key constituencies are expected to witness intense battles. In Kannur, a photo finish is anticipated, making it one of the most closely watched contests. Mavelikkara and Vadakara are also poised for close contests. According to the survey, the UDF is expected to clinch victory in Mavelikkara, while the LDF is predicted to win in Vadakara.

    Tune in to Manorama News for live coverage of the election results starting at 5 am on the counting day. Led by expert panels and utilizing state-of-the-art AR/VR technology, Manorama News promises an immersive and unparalleled viewing experience, offering insightful analysis and real-time updates as the electoral drama unfolds.

  • News viewers sustain & grow faith in TV9 Digital during poll season

    News viewers sustain & grow faith in TV9 Digital during poll season

    Mumbai: TV9 Digital, has announced an impressive 25-30 per cent growth on their number one websites tv9telugu.com and tv9kannada.com, now engaging with approximately 100 million unique users, (Source: Comscore). This success is a result of an aggressive election content plan, which was created to draw significant value for partnering brands, that included the introduction of Elexi, a chatbot designed exclusively for the Lok Sabha elections. Elexi provides real-time election results and vote margin details, ensuring up-to-the-minute accuracy and engagement. One can also find information from the 2014 and 2019 elections.

    Another groundbreaking initiative is the web-based interactive map, tailored for broadcast channels. This touch-screen interactive map offers comprehensive election details and insightful talking points for anchors during live counting. Key features include state-wise maps, party status filtering, constituency categories, and regional breakdowns, enhancing the election coverage experience.

    These strategic initiatives have substantially boosted the network’s digital footprint, attracted a larger, more engaged audience and offered unparalleled advertising opportunities for brands across various industries and sectors. Some of the leading brands that have partnered with TV9 Network’s general election coverage include VGuard, Sensodyne, Vimal Elaichi, Ultratech, Macho Hint and Saptgiri NPS University, and many more.

    Among the network’s regional offerings, TV9 Kannada and TV9 Telugu have retained their leadership position with a 33 per cent and 25 per cent growth respectively according to Comscore.

    TV9 Marathi has witnessed a significant growth of 20 per cent, and TV9 Bangla has experienced growth of 17.2 per cent. A multilingual approach has ensured that TV9 Network caters to a diverse audience, providing brands with the unique opportunity to reach and engage with viewers across regional and linguistic lines.

    “At TV9 Digital, we are committed to driving growth and engagement across platforms. Our high-quality news and innovative content during this election season have caught the attention of millions of users. Some of our unique initiatives such as Elexi—a chatbot designed exclusively for the Lok Sabha elections, web-based interactive maps, multilingual election data pages, the deployment of vans across Hindi-speaking markets to collect ground reports have been important growth locomotives. No wonder, we have been able to onboard some leading brands to partner with us this election season,” said TV9 Network chief growth officer Raktim Das.

    Brands are increasingly finding that they can reach out to a diverse audience using the TV9 Digital advantage. Whether it’s through TV9 Bharatvarsh’s Hindi dominance or the regional strength of TV9 Telugu, Kannada, Marathi, Gujarati, and Bangla, TV9 Network provides unparalleled reach and viewer trust.

    TV9’s multilingual election data pages boast 543 constituency-based pages available in multiple languages. These pages offer extensive candidate coverage, including key candidate highlights, detailed candidate profiling, videos, and ground coverage, catering to a diverse audience.

    In the last phase of the Lok Sabha election season, TV9 Digital has onboarded brands like LG Water Purifier, Emami Navratan, Honda Motorcycle & Scooter, GSK, Catch Masale, Daawat Basmati Rice, Mantra Masale, Supreme Industries, Emami Healthy & Tasty, Sharda University, Lux Cozi, Link Locks, NBC Bearings, Pataka Tea, Sparsh CCTV, PC Chandra Jewellers, Amul Macho, Pratinha Biotech, Bharathi Cements, ITC Mangal Deep, Rupa, Adani Wilmar, Sapthagiri NPS University, Simpolo, Mankind Pharma, Shree TMT, Goldiee Masale,  Nuvoco Cement, Bhutan Tuff Plywood, R-Pure Masale, Shyam Steel, Dr Padmaja Hospital, Nilgiri, Sangeetha Mobiles, Deltas, Chandigarh University  and Samriddhi Automation, to name a few.

    In addition to these tech-driven initiatives, TV9 Digital deployed vans across Hindi-speaking markets to collect ground reports and conduct interviews with candidates and voters. Their live blogging page provides real-time updates from all constituencies, keeping users engaged with the latest information from their key areas. This comprehensive suite of tools and coverage ensures robust and engaging election reporting, thus putting TV9 Digital in the pole position.

     

  • News18 TamilNadu gears up for live coverage on counting day

    News18 TamilNadu gears up for live coverage on counting day

    Mumbai: As the nation awaits the decisive results of the 2024 elections, News18 Tamil Nadu is prepared to deliver unmatched live coverage on counting day. The channel’s extensive network of reporters ensures the fastest and most reliable news updates as the results unfold.

    Leading this comprehensive coverage is their dedicated team of journalists, spearheaded by the esteemed Editor, Karthigaichelvan. Supported by a robust backend team, News18 Tamil Nadu is committed to working tirelessly to provide the audience with real-time, accurate information.

    In addition to thorough reporting, News18 Tamil Nadu will feature political analysts and panelists from diverse political backgrounds. These experts will offer insightful commentary and detailed analysis, helping viewers understand the broader implications of the election results.

    Tune in for 18 hours of mega coverage starting at 5:30 am on 4 June 2024. Stay with News18 Tamil Nadu throughout the counting day for the most comprehensive and dependable news updates.

     

  • Times Now launches election campaigns for Indian and U.S. viewers on counting day

    Times Now launches election campaigns for Indian and U.S. viewers on counting day

    Mumbai: As the anticipation for the Lok Sabha Election results culminates on the Counting Day, Times Now, and Times Now Navbharat are set to revolutionize election news broadcasting with state-of-the-art technology and dynamic campaigns in India and the U.S.

    Augmenting the election news viewing experience like never before, Times Now and Times Now Navbharat have introduced two new state-of-the-art Studios, offering an immersive and interactive experience. The studios feature large interactive & big data display screens, AI-led technology to consolidate reporter and audience feedback live, advanced 3D graphics, real-time data analysis & data crunching, high-depth immersive graphics, experiential integrative technology, and interactive news broadcast to provide viewers with comprehensive election news and analysis.

    To maximise reach and engagement, the Network has launched unique collaborations with leading partners across the country. Engaging over 15 million daily consumers, Zomato users will get real-time poll updates from Times Now Navbharat while they wait for their order to be delivered. To bring the pulse of democracy closer to the people, Times Now Navbharat has partnered with leading movie theatre, MovieMax across Maharashtra, Rajasthan, Punjab, Telangana, and Delhi broadcasting live election updates and providing comprehensive coverage on Counting Day. Fostering vibrant discussions and informed participation, Times Network has created ‘Chunaav Charcha Corners’ across leading Media Agencies in Delhi, Mumbai, and Bangalore. Through live screenings and interactive sessions on Counting Day, this initiative aims to engage audiences in meaningful conversations about the elections.

    To delve into India’s landmark elections from the oldest democracy in the world, Times Network has curated a series of interactive on-ground activities engaging the Indian diaspora in The U.S. Drawing attention to Counting Day, a special display van travelled from New York City to New Jersey communicating highlights of the programming led by Times Now’s leading anchors and culminating into a carnival at New Jersey’s biggest desi market area. Sharing her perspective on the election action in India with live updates from the country, Navika Kumar, group editor-in-chief, Times Now and Times Now Navbharat, will join the thought-provoking panel discussion with eminent panellists, to be held on June 3 to discuss, dissect, and deliberate on the Indian elections.  

    The Network has rolled out an aggressive marketing campaign across Out-of-Home (OOH), print ads in leading National dailies, tie-ups with leading Radio Stations, and digital screens at airports across India. The Network’s bouquet of news channels and its digital platforms across YouTube, Facebook and Instagram will keep viewers ahead with the fastest updates on Counting Day. 

  • “The mainstream sounds of tomorrow are the subculture of today”: Akhila Shankar

    “The mainstream sounds of tomorrow are the subculture of today”: Akhila Shankar

    Mumbai: TuneCore Grant, which is a leading independent development partner for self-releasing artists to build audiences and careers.

    Recently, they have completed its third edition of the TuneCore Grant program for South India. The latest edition provided endowments of Rs 100,000 each to four independent artists who perform in Tamil, Telugu, Kannada, and Malayalam respectively.

    Artists can enter by submitting a single to be judged by a panel of industry experts consisting of Sam C.S (music composer), Ghibran (music composer), Neha Nair (singer/songwriter) and Padmanaban N.S. (Head of Artist and Label Partnerships).

    Indiantelevision.com reached out to Akhila Shankar, Head of TuneCore, South Asia. During the conversation, Shankar delved more on their Tunecore Grant program, rise of independent music and more….

    Edited excerpts

    On TuneCore providing opportunities for artists from tier 3 and 4 markets, particularly in South India, through initiatives like the TuneCore Grant program

    When it comes to TuneCore’s larger mission of serving local artists and labels in the early stages of their development, localisation is key. TuneCore is the only global distributor to offer local pricing in Rs, and also happens to be one of the most affordable distribution plans in the market that allows artists to keep 100% of their rights. We are deeply committed to building programs like the TuneCore Grant that aid the growth of the industry and help artists overcome obstacles early in their careers. The Grant offers financial aid of Rs 100,000 to independent artists from India to help support their career growth. This year’s Grant was the largest one yet, with winners spanning four languages—Oliver Kim (Singer-songwriter, Kannada), Sumedh K (Singer-songwriter, Kannada), Oorali (Folk-rock, Tamil), Gowwli (Folk-rock, Multi-lingual)—each taking home Rs 100,000. In addition to financially supporting the winners, the Grant also encourages more artists to release music in their native languages. TuneCore saw a 11% increase in the number of releases in the 4 major South languages during the Grant, with Malayalam and Kannada seeing the highest growth.

    On your grand plans to support and promote their music careers of the winners of the TuneCore Grant program

    The Grant itself is designed to help grow the careers of the winning artists. Current and past winners have found unique ways of utilizing the Grant funds; some have invested in better equipment that helps them make better music, some used the fund to make music videos that  helped them expand their fanbase, and some leveraged the Grant money to record and promote new music. The Grant is the first step in a longer commitment to helping artists stay independent and grow in their careers. We’ve worked to create tools and opportunities for our artists through technology, like TuneCore Accelerator, a suite of tools that help artists find new audiences and propel fan discovery at each phase of development. On average, TuneCore artists who have opted into TuneCore Accelerator have seen their streams increase by over 30%. Locally, we also curate playlists like New Music Friday, TuneCore Next, TuneCore Roots and more where we spotlight our artist community, and partner with music festivals to provide live performance opportunities for independent TuneCore artists.

    On the growing popularity of independent music and TuneCore’s future in relation to other mainstream genres

    The mainstream sounds of tomorrow are the subculture of today. We’ve seen genres like electronic music and hip-hop grow as niche communities before they find their way into the mainstream. In that sense, the trends we see with independent music are a bit of a crystal ball to gaze into the future. In recent years, we’ve seen an incredible uptick in regional language content. This is not unique to music but part of a larger trend where Indian content is finding crossover audiences within the nation and abroad. OTT media services like Netflix have definitely played a role in this. As Indian audiences widen their musical palette across languages, our role is to help artists make better music, be better known and in general make their lives easier so they can do what they do best: focus on making great music. All of our programs and partnerships are geared towards this goal. Our recent partnership with PreSonus gives our artists the ability to distribute their music without leaving the Studio One DAW. Accelerator then helps them find new fans and grow their audiences. TuneCore no longer is just a digital distributor for independent artists, but a development partner helping artists build sustainable careers and shape the future of the music industry at large.