ITV

Category: Television

  • Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Disney Star Network launches innovative contextual ads for its Hindi movie channels

    Mumbai: Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This innovative product, developed entirely in-house, offers advertisers an opportunity to deliver highly targeted and engaging ads to viewers. By strategically placing ads that are contextually relevant to the content being watched, Disney Star Network is revolutionizing the way brands connect with their audiences.

    “Contextual ads are a game-changer for advertisers, allowing them to reach their target audience with unparalleled precision and effectiveness. This cutting-edge solution will not only boost viewer engagement but also provide valuable performance insights to advertisers. This package can scale as high as 1000 spots per month, which is 2x-3x of any regular FCT campaign. This approach is unique in the television space as it combines building strong brand associations while reaching maximum audience, effectively addressing multiple brand objectives such as awareness and salience,” said Disney Star head – entertainment ad sales Dev Shenoy.

    Dabur India at Dabur senior GM head of media Rajiv Dubey commented, “At Dabur, we are known to create and spread awareness for causes that need attention! Tobacco chewing is a major Hazard and hence World NO Tobacco Day was an important day to alert our audiences of this hazard. We associated with Star Gold for the first-ever contextual messaging product, which created a pinpoint accurate impact for this messaging. This association proved to be truly effective just the way we love our association with the consumers”

    The contextual ads offer a distinctive and efficient method for advertisers to reach their target audience, thereby creating a mutually beneficial situation for all stakeholders involved. Compared to traditional contextual ad creation, this solution streamlines the process, offering a more efficient and scalable approach. Additionally, the product includes the ability to measure the exposure of each contextual ad using BARC ratings, providing valuable insights into ad performance.

  • Artium unveils Juju Baby Music

    Artium unveils Juju Baby Music

    Mumbai – Artium Academy, India’s foremost music education platform, introduces Juju Baby Music, a cutting-edge music label poised to revolutionize the indie music landscape. Founded by visionary entrepreneurs Vivek Raicha and Ashish Joshi, alongside renowned composer and producer Gourov Dasgupta, Juju Baby Music aims to redefine music IP, nurture emerging talent, and leverage artificial intelligence.

    The debut of Juju Baby Music is marked by the launch of “Future Wave,” an album that promises to redefine indie music. It blends distinctive melodies with futuristic synth pop and synth wave arrangements, featuring collaborations with India’s music icons like Shaan, Javed Ali, Akhil Sachdeva, Jyotica Tangri, Divya Kumar, and emerging talents such as Aishwarya Anand from Artium Academy. Each track is accompanied by visually stunning AI-driven music videos, transporting artists into space-age cyberpunk settings for an immersive visual experience.

    The “Future Wave” album Season 1 lineup includes:

    1. June 21: “Naina Ro Pade” (Artist: Javed Ali)
    2. June 25: “Dil Rove” (Artist: Akhil Sachdeva Ft. Aishwarya Anand)
    3. June 30: “Undercover” (Artist: Jyotica Tangri)
    4. July 5: “Dard Ke Siva” (Artist: Divya Kumar)
    5. aJuly 10: “Choti Choti Mulakatein” (Artist: Shaan)

    Raicha commented, “Our vision at Artium Originals is to empower the future of music through strategic financing, equitable artists partnerships and new distribution technologies starting with Juju Baby Music, a pioneering venture in collaboration with the extremely gifted and accomplished music composer/producer Gourov Dasgupta. With Juju Baby Music we’re ushering in a new era in Indie music by integrating real music with groundbreaking AI-driven videos, offering an unmatched sensory journey.

    Juju Baby Music plans to release monthly genre-specific albums, featuring weekly song releases culminating in EPs. Following “Future Wave,” upcoming albums will explore genres like Indie Cafe and Folk Music, blending mainstream stars with fresh Artium Academy talent. Each song will debut with integrated videos on YouTube and audio releases on platforms such as Spotify, Apple Music, and JioSaavn, Wynk and others.

    Juju Baby Music Music composer/producer and director Gourov Dasgupta added, ” Collaborating with Artium, the hot bed of new talent and particularly with Vivek and Ashish to launch Juju Baby Music has been an exhilarating journey. We take pride in pioneering cutting-edge soundscapes that showcase India’s top artists in collaboration with new talent emerging from remote corners of the country. Our platform challenges the misconception that AI diminishes artistic expression; instead, it empowers artists by integrating groundbreaking technological advancements. These cyberpunk-inspired visuals redefine music videos, diverging from conventional narratives to offer viewers a uniquely immersive experience.

    Joshi emphasised, “Juju Baby Music embodies our ethos of nurturing talent from inception. Our aim is to cultivate a dynamic environment where emerging talents seamlessly collaborate with established icons, nurturing their progression from budding artists to global stars. It upholds the institution’s commitment to not just offer excellence in music education but also provide a unique pathway from classroom to stage for independent creators, encompassing music creation, rights management, digital monetization, and branding partnerships

    YouTube

  • Something Special & TAICCA partner to co-develop and co-produce new unscripted IP

    Something Special & TAICCA partner to co-develop and co-produce new unscripted IP

    Mumbai: Something Special, Seoul-based number one independent* international format agency, and the Taiwan Creative Content Agency (TAICCA) are excited to announce a dynamic partnership to co-develop and co-produce new unscripted intellectual properties (IP) over the next two years. This collaboration is set to begin by the end of June 2024.

    This strategic partnership was formalised with the signing of a Memorandum of Understanding (MOU) on 17 June 2024, during the LEAP co-development event in Seoul. This event was a result of a collaboration between TAICCA, Something Special, and AR Asia Productions (previously announced), aimed at enhancing Taiwanese unscripted creativity by mentoring Taiwanese producers and further developing their ideas.

    Under the terms of the MOU, Something Special and TAICCA will engage in discussions to develop Something Special’s own original paper formats IP for Taiwanese productions. The collaboration will explore diverse co-production opportunities, including working with Taiwanese producers and production companies, engaging Taiwanese celebrities and non-celebrities, and producing shows in Taiwan.

    TAICCA chairperson Homme Tsai stated: “Korean variety shows continuously innovate, providing fresh experiences. Their diverse content captures global attention and resonates with audiences. Taiwan also boasts its unique culture and creative talent. Through this collaboration, we hope to enhance the cultural and technical exchange between Taiwan and Korea. We are excited for more international audiences to discover Taiwan through audiovisual content, and to see more Taiwan-specific content shine on the international stage.”

    Something Special president & EP Jin Woo Hwang stated: “We are pleased to announce this collaboration with TAICCA, with our experiences working with government agencies and international partners, we are more than happy to take part in building the next step of Asian original content.”

  • Gravolite partners with Wrestling Federation of India for upcoming World Championship 2024 trials

    Gravolite partners with Wrestling Federation of India for upcoming World Championship 2024 trials

    Mumbai: Gravolite, one of the leading sports mat manufacturers in India, became the official supplier of wrestling mats for the upcoming world wrestling championship for men & women trials under17 & under20 category scheduled to be held on 24 June in Noida Stadium. These state-of-the art mats have been approved by the wrestling Federation of India.

    World Wrestling Championship for U17 is scheduled to be held from 19 to 25 August in Amman, Jordan and U20 championship is scheduled to be held from 2 to 8 September 2024 in Pontevedra, Spain.

    Gravolite Wrestling Mat will be used for the men & women’s trails considering the infrastructural requirements recommended by the federation as per international standards and keeping in mind the safety and well-being of the athletes.

    Gravolite director Paras Maheshwari said, “We are honoured to be the official supplier of Wrestling Mats for World Wrestling Championship 2024 trials. We have been manufacturing world-class mats to offer world-class sports infrastructure experience and also safeguard the health and well-being of the players. With Gravolite wrestling  mats, the athletes get the desired cushion base and floor padding which helps them to maneuver moves without having to sustain injury. Further practicing and performing on professional mats enables sportspeople to perform better in international tournaments too”.

    Maheshwari further added  “It is always an honour to associate with wrestling federation of India and as the official supplier of wrestling mats for upcoming world wrestling championship 2024 trails. It has been our constant endeavour as an organisation to manufacture high-quality mats that offer undisputed sports infrastructure experience and also safeguard the health and well-being of the players.

  • WION’s special series celebrated the transformative power of yoga and ayurveda

    WION’s special series celebrated the transformative power of yoga and ayurveda

    Mumbai: As the world observed International Yoga Day, WION, India’s first and only international news channel, introduced a compelling episode series titled ‘Yoga: Celebrating India’s Gift to Mankind’. Bringing harmony between mind and body, this special series of episodes explored the science of healthy living and has been encouraging certain lifestyle interventions and natural therapies. It celebrated India’s gift of Yoga and Ayurveda to the world through its episodes and continued to inspire the globe.

    WION embarked on a journey to unite the world through India’s two rising soft powers; Yoga and Ayurveda. This visionary initiative highlighted India’s profound cultural heritage, showcasing the transformative power of Yoga and Ayurveda on a global scale. Since its debut, the episode series successfully captivated audiences worldwide, highlighting the convergence of ancient wisdom and modern science in promoting holistic well-being. Each episode engaged the wide-spread viewers in the core principles of Yoga and Ayurveda, exploring their profound impact on physical vitality, and mental clarity, and how the modern world has incorporated these gifts into our lifestyle.

    The impactful series has also garnered acclaim for its insightful episodes covering a range of topics including Yoga’s emergence as a global phenomenon, Ayurveda’s adaptation in modern healthcare, and India’s burgeoning wellness tourism industry, particularly in destinations such as Rishikesh and Kerala. Highlights also include exclusive visits to renowned Yoga academies, interviews with esteemed Ayurvedic practitioners, and discussions on integrating technological advancements with traditional practices. Continuing its commitment to inform and empower, WION also premiered an insightful episode on 21st June at 7:30 PM celebrating International Yoga Day.

    Zee Media Corp Ltd chief revenue officer Mona Jain emphasised the impact of the episode series and said   “At WION, we recognize the intrinsic value of Yoga and Ayurveda in fostering a harmonious balance between mind, body, and spirit.’Yoga: Celebrating India’s Gift to Mankind’ served as a platform to showcase India’s cultural treasures and their universal appeal. This initiative transcends cultural boundaries; it catalyzed global conversations on holistic living.  Through this series, we endeavoured to ignite conversations on wellness and resilience, urging viewers to explore the transformative potential of these ancient disciplines in today’s fast-paced world.”

    Johan Castell, the Showrunner of the series, highlighted further, “Through compelling storytelling and educational content, ‘Yoga: Celebrating India’s Gift to mankind’ aimed to build bridges and foster inclusivity. This series invited audiences from diverse backgrounds to join a global conversation on wellness, promoting shared values of health, harmony, and cultural exchange.”

    WION’s ‘Yoga: Celebrating India’s Gift to Mankind’ has been able to capture profound insights into Yoga and Ayurveda’s transformative potential, reaffirming their pivotal role in enhancing global quality of life.

  • JSW Group opens exhibition in Paris to commemorate 100 years of India at the Olympic Games

    JSW Group opens exhibition in Paris to commemorate 100 years of India at the Olympic Games

    Mumbai: The JSW Group marked Olympic Day with the inauguration of an exhibition that celebrates life and legacy of Pierre de Coubertin, the Founder of the Olympic Movement, along with commemorating 100 years of India’s presence at the Games, in the host city of Paris, on Sunday.

    JSW Foundation’s chairperson Sangita Jindal and Inspire Institute of Sport founder, Parth Jindal were joined by president of the IOC, Thomas Bach, Minister of Culture, Madame Rachida Dati, Ambassador of India to the Republic of France, His Excellency Jawed Ashraf and the President of the Pierre de Coubertin Family Association, Mrs. Alexandra de Navacelle to open the exhibition that will be hosted at the Town Hall of the 7th Arrondissement, Paris, and will go on till the end of the Paris 2024 Summer Paralympic Games in September.

    Speaking on the occasion, JSW Foundation chairperson Sangita Jindal said, “JSW Group is pleased to support the curation of ‘100 Years of India at Olympics’ at the Genius of Sport exhibition in Paris. Through this unique Exhibition, we celebrate the life and legacy of Pierre De Coubertin and 100 years of India’s remarkable Olympic journey and success. We share Pierre De Coubertin’s vision and belief that Sport has the ability to change the world differently by transcending borders and bringing people together in the spirit of peace and friendship. The 2024 Olympics is an important milestone for JSW Group. We are proud to support this exhibition as well as Team India in Paris.  Through these efforts we reiterate our commitment to foster and nurture the sporting culture and talent in India.”

    The exhibition, in association with the Pierre de Coubertin Family Association, comprises a detailed walkthrough of India’s Olympic journey over the last century, the success the country has enjoyed in the past, and its recent resurgence with an eye on the future.

    Inspire Institute of Sport founder Parth Jindal said, “We are honoured to partner with the Pierre de Coubertin family for what we believe is a special showcase of the Olympic movement and the part India has played in it. We are on the cusp of the greatest sporting event in the world, and it was our desire at JSW to do something more in the city of Paris. As a country, we want to take forward the ideals of Pierre de Coubertin. We want the world to be a peaceful place, and the role that sport could play in that regard, is enormous.

    It is our mission at JSW Sports to further the Olympic movement, not just in India, but in the world. The Inspire Institute of Sport will be represented by close to 30 athletes as part of Team India at the Games next month, and our effort is to keep increasing that number with every passing Olympic cycle. India’s rise as an economic power is evident. But it is through sport that a country’s soft power is truly showcased, and we will play our part in making this happen.

    IOC president Thomas Bach said, “Thanks to this magnificent exhibition, the public will be able to discover and rediscover an astonishing and multi-faceted man and measure the extent of his work. France and the French people should be proud to have a compatriot like Pierre de Coubertin. A visionary whose message of a world united in peaceful competition through sport resonates even more strongly today.”

    His excellency Jawed Ashraf, Ambassador of India to the Republic of France, thanked the JSW Group for putting together the exhibition that will be on until September 10 and will be open to the public.

  • IndusInd Bank offers unique cricket fan experience with Anthem Buddies at ICC T20 World Cup 2024

    IndusInd Bank offers unique cricket fan experience with Anthem Buddies at ICC T20 World Cup 2024

    Mumbai: IndusInd Bank as a part of its association with ICC for the second year in a row, leveraged the premium Anthem Buddies programme at the ongoing ICC Men’s T20 World Cup 2024 in USA and West Indies. Through this program, the bank had provided an opportunity to all cricket enthusiasts to access a once-in-a-lifetime opportunity for their children to accompany the teams walking out onto the field for the national anthems.  

    In order to expand the ambit of opportunity to a larger audience for the Anthem Buddies program, IndusInd Bank had rolled out a contest on its digital platforms, wherein the parents had to submit the response for participation.  From the entries received through the social media contest, select entries were chosen by the jury basis the uniqueness of the Cricket slogans that were filled by the parents submitting the entries.  

    IndusInd Bank had collaborated with ICC for the Anthem Buddies program even for the ICC Men’s Cricket World Cup 2023 wherein they had received an overwhelming response and created memorable moments for 1440 children and their respective parents over 48 matches across 10 Indian cities fostering a sense of shared enthusiasm for the sport.

    IndusInd Bank head – consumer banking and marketing Soumitra Sen, said: “At IndusInd Bank, we believe in the power of sports to unite communities and inspire the next generation.  After the overwhelming success of the Anthem Buddies Programme during the ICC Men’s Cricket World Cup 2023, we were pleased to be able to anchor this again. Through the ICC Men’s T20 World Cup 2024 Anthem Buddies programme, we aim to create lasting memories for parents and their children, offering them a unique opportunity to stand alongside their cricketing heroes and create an unforgettable experience.”

    ICC chief commercial officer, Anurag Dahiya, said: “ICC events provide numerous opportunities for brands to engage with their audiences and the ICC Men’s T20 World Cup Anthem Buddies Programme is a standout brand activation initiative. Walking out alongside the world’s best cricketers is a once-in-a-lifetime opportunity. We saw its tremendous success in India in 2023, and it is as impactful right now in the West Indies and USA.”

    Some of the parents of the kids who were part of IndusInd Bank’s Anthem Buddies program, were exhilarated to share their experience as follows:

    Ganesh Narayanan, a customer of IndusInd Bank and parent of Pranav Ganesh, shares his experience for his son being part of the Anthem Buddies program, “Immense gratitude to the Bank for this unforgettable experience for giving my son an opportunity to walk, meet and hold hands with his cricket heroes. Goosebumps till date.”

    Alpesh Patel, a customer of IndusInd Bank and parent of Tej Patel, shares experience of his son being part of the Anthem Buddies program, “We are grateful for the opportunity provided by the IndusInd Bank Anthem Buddies Program. Our son was thrilled to pair up with a player from the Indian cricket team and stand on the field for the national anthem for the India vs. USA match. This program is a wonderful initiative that creates lifelong memories and fosters a strong sense of national pride. Thank you, IndusInd Bank and the organizers, for this unforgettable experience!”

    Suresh Pasumarty, customer of IndusInd Bank, cricket fan and parent of Pranav Tejas Pasumarty, shares his experience of his son being part of Anthem Buddies program, “We are thankful to IndusInd Bank for providing this once-in-a-lifetime opportunity to our kids to meet the cricketers and walk with them for the National Anthem ceremony. This will be a moment that will always be cherished by the kid.”

  • Become the ‘Khaas Khiladi’ with Khatron Ke Khiladi 14 and Hyundai!

    Become the ‘Khaas Khiladi’ with Khatron Ke Khiladi 14 and Hyundai!

    Mumbai: For over 13 years, COLORS’ ‘Khatron Ke Khiladi’ has been the unrivalled champion of stunt-based entertainment, leaving a trail of jaw-dropping moments of fighting fears. Carrying forward its adrenaline-riddled legacy, its new edition promises to push the boundaries of what’s possible and turn contestants into extraordinary daredevils in Romania. Over the years, many commoners have dreamed of sharing the frame with the show’s contestants and its indomitable host Rohit Shetty. For the first time, this dream will become a reality for one lucky individual. Hyundai Motor India Limited (“Hyundai”), a renowned automobile manufacturer, has joined forces with the show as a presenting sponsor for the first time, arriving at a thrilling milestone in the realm of entertainment and automotive integration. In an adventurous twist to this one-of-a-kind collaboration, Hyundai is steering the thrill factor a notch higher, guaranteeing a wild ride that will leave everyone on the edge of their seats. Marking a new chapter in the show’s history, the presenting sponsor has opened the doors to a once-in-a-lifetime opportunity for a commoner to live the Khiladi dream for the first time. Through ‘Hyundai Drive to Win Contest’, a lucky car enthusiast will be bestowed the coveted title ‘Khaas Khiladi of the Season’. All the thrill-seekers must do is visit their nearest Hyundai showroom and test drive a car 5 lucky thrill-seekers will stand a chance to appear in the season’s finale, and one finalist thrill-seeker will get the opportunity to perform a stunt with the finalists of the show and win a Hyundai car. The message stands loud and clear, ‘If you have the drive to win, just drive to win’.

    Viacom18 head of network sales Mahesh Shetty said, “Khatron Ke Khiladi has been the epitome of adrenaline-fueled entertainment, where contestants face their deepest fears and push their limits to conquer challenges. This season marks the debut of renowned automobile manufacturer, Hyundai Motor India Limited, as the presenting sponsor, an exciting milestone in the show’s history. With its commitment to excellence and adventure, Hyundai adds a groundbreaking element of interactivity to the heart-racing action of Khatron Ke Khiladi. This inaugural partnership is offering a once-in-a-lifetime opportunity for the everyday hero to step into the spotlight as ‘Khaas Khiladi of the Season’ and perform a stunt on television – a first for this daring reality show. The endeavour is to enhance our viewer engagement, strengthen brand perception and provide added value to the audience through thrilling experience.”

    Hyundai Motor India Ltd. COO Tarun Garg said, “At Hyundai Motor India Limited, we continuously strive to partner with initiatives that reflect our passion for innovation and resonate well with the public. Our collaboration with COLORS’ popular reality show, Khatron Ke Khiladi, aims to engage the show’s nationwide fanbase and offer our audience an action-packed and exhilarating experience. Elevating the adventure further, we invite viewers to participate in the ‘Hyundai Drive to Win’ contest, where they have the chance to win the prestigious title of ‘Khaas Khiladi of the Season.’ Embracing the spirit of untamed adventure, we eagerly anticipate an exciting season filled with unimaginable challenges.”

  • Zee News launches new era of DNA show with Anant Tyagi

    Zee News launches new era of DNA show with Anant Tyagi

    Mumbai: Zee News is to announce a significant milestone for its flagship DNA prime-time news show with the appointment of veteran journalist Anant Tyagi as the new anchor. This marks a new era for the DNA show, aired daily at 9 pm, renowned for its in-depth research and fearless approach to news reporting. Anant Tyagi, with over a decade of unwavering dedication to journalism, brings a wealth of experience and a steadfast commitment to upholding the highest standards of journalistic integrity.

    Anant Tyagi has built a distinguished career covering major events, including state elections, landmark legal rulings, and significant socio-political developments. His unwavering commitment to uncovering the truth and presenting balanced perspectives has earned him widespread respect and recognition as a trusted journalist in India.

    The DNA Show has long been celebrated for its commitment to thorough research and fearless reporting. Viewers can expect Anant Tyagi to bring new depth and perspective to the analysis of current affairs. His approach promises to maintain the high standards DNA sets while introducing innovative ways to engage and inform the audience.

    Anant Tyagi expressed his enthusiasm about this new role, stating, “I am honoured to take on the role of anchor for DNA, a show that has set benchmarks in television news for its meticulous research and fearless approach. I am committed to continuing this legacy and providing our viewers with thorough, unbiased reporting and insightful analysis. Together, we will explore the stories that matter most to our audience and uphold the principles of integrity and truth in journalism. I look forward to engaging with our viewers and bringing them the stories that shape our world.”

    Zee News managing editor Rahul Sinha highlighted, “We are thrilled to introduce Anant Tyagi as the anchor of DNA show, reinforcing our commitment to delivering credible, impactful news reportage. Anant’s extensive experience and dedication to journalistic integrity make him the perfect choice to lead DNA into this exciting new era. Our viewers can look forward to a deeper and more insightful analysis of current affairs, presented in a clear and engaging format.”

    The Zee News – DNA show, celebrated for its meticulous research and fearless approach, continues to set benchmarks in the news genre. Under Anant Tyagi’s stewardship, viewers can anticipate a deeper and more insightful analysis of current affairs, presented in a clear and engaging format.

    Zee Media Corp Ltd, a leading media conglomerate in India, boasts a robust presence in news and regional genres, with 18 news channels spanning seven languages and an extensive viewership of over 528 million through linear and digital platforms.

  • Gaurav Banerjee to lead SPNI from August

    Gaurav Banerjee to lead SPNI from August

    MUMBAI: After some amount of speculation about whether Disney Star India head honcho Gaurav Banerjee would be hopping over onto Sony Pictures Networks India as big boss, today the company sent out a release confirming Banerjee (or GB as he is known) as the professional to lead SPNI on or before 26 August, pending regulatory approvals. He succeeds the extremely affable and low profile NP Singh who  successfully headed the M&E major for around 25 years.

    NP is slated to take on the role of non-executive chairman to support the transition until the end of the fiscal year.

    Says GB: “I am deeply honoured to take on the role of MD & CEO at SPNI. Under N.P. Singh’s remarkable leadership, SPNI has achieved tremendous success and innovation in the entertainment industry. I am excited to lead talented teams as we explore new frontiers in original programming, enhance our viewers’ experiences, drive our distribution footprint across India, and significantly boost our revenues. Together, we will set new benchmarks in entertainment and deliver exceptional value to our audiences and stakeholders.

    “Adds NP: “I am immensely proud of the success and innovation SPNI has achieved. I am confident that Gaurav will elevate SPNI’s impressive portfolio to new heights. His visionary approach will undoubtedly continue our legacy of excellence and creativity. I look forward to supporting him and our talented team as we further our impact in content creation, audience engagement, and digital media initiatives. And most importantly, I would like to thank the entire SPNI team for being the fulcrum of our growth and success.

    “Chairman of global television studios  & president & COO of Sony Pictures Entertainment Ravi Ahuja adds: “N.P. Singh’s leadership has been instrumental in shaping SPNI into the powerhouse it is today. I am confident that Gaurav Banerjee, with his proven track record and visionary approach, will continue to drive SPNI’s success. Gaurav’s expertise in content creation and strategic leadership will undoubtedly lead SPNI into an exciting new chapter of growth and achievement. We are thrilled to have him at the helm and look forward to the continued success of SPNI under his leadership.

    “More about GB

    With an illustrious career spanning over two decades, Gaurav Banerjee brings a wealth of experience in content creation and strategic leadership. He previously held the positions of head of content for Hindi entertainment & Disney+ Hotstar and business head for Star Bharat, Hindi & English movies, kids & infotainment, and regional (East). In these roles, Gaurav not only oversaw content curation across multiple languages but also spearheaded original series and films that resonated deeply with diverse audiences, earning him a reputation as an innovative and forward-thinking leader.

    Gaurav’s strategic vision and innovative approach consistently positioned top shows like Anupama, Ghum Hai Kisi Ke Pyaar Mein, and Imlie at the forefront of viewership ratings. He was vital in producing award-winning streaming originals such as the Emmy-nominated Aarya, Special Ops, The Freelancer, and The Night Manager for Disney+ Hotstar.

    Gaurav’s media journey started as an assistant producer and anchor at Aaj Tak. From there he moved to Star News, where he started producing and anchoring prime time news shows. Gaurav holds a master’s degree in filmmaking and TV production from Jamia Milia Islamia University and an undergraduate in history from St Stephens, Delhi.