Category: Television

  • Anupriya Shetty joins IN10 media as head of marketing and communications

    Anupriya Shetty joins IN10 media as head of marketing and communications

    Mumbai: Anupriya Shetty has joined IN10 Media as the head of marketing and communications. She brings extensive experience in brand and content marketing, having previously led these functions at MX Player. During her time there, she played a key role in developing and executing multi-channel marketing strategies for original shows, significantly enhancing the platform’s brand presence.

    Before her tenure at MX Player, Anupriya honed her skills at The Walt Disney Company, where she was responsible for brand and retail marketing within the consumer products division. She successfully led go-to-market strategies for major franchises such as Disney, Pixar, and Marvel, driving consumer engagement through innovative marketing campaigns across India and Southeast Asia. Additionally, Anupriya has held key roles at P&G and Leo Burnett, further enriching her diverse experience.

    At IN10 Media, Anupriya will spearhead the network’s marketing strategy, focusing on enhancing the brand’s visibility and user experience. Her extensive expertise in crafting impactful brand strategies and her diverse background will play a crucial role in propelling the network’s growth.

  • Tribes Communication unveils Tribes Sports

    Tribes Communication unveils Tribes Sports

    Mumbai: The sports industry in India is rapidly expanding, particularly in sports management and marketing, driven by increased spending on media, endorsements, sponsorships, technology, and the rise of sports leagues. This shift has created new opportunities in sports management, moving beyond corporate marketing to enhance value for fans.

    To address this evolving landscape, Tribes Communication has announced the launch of Tribes Sports, focused on strategies that cover all aspects of the sports ecosystem. Tribes Sports will offer a range of services, including league development and athlete representation, emphasizing growth, engagement, and long-term success for stakeholders.

    “We are happy to embark on this new journey and incredibly proud to expand our services as Tribes Sports, empowering brands to discover exciting marketing opportunities through our specialized offerings, said Tribes Communication chairman and MD Gour Gupta. “Tribes Sports is a natural extension of our goal to push boundaries and create meaningful connections between brands and their audiences. With our expertise in integrated marketing communications solutions, we look forward to setting new benchmarks in India’s growing sports ecosystem.”

    Tribes Sports will provide services such as strategic counsel for sports organizations, clubs, and athletes in business development, performance enhancement, and brand building, along with sports league and franchise development. The focus will include live entertainment, event management, and hospitality to create unique experiences for fans.

    Additional offerings encompass player representation, sports asset management, and marketing to help brands maximize value through storytelling and communication strategies. Tribes Sports will also manage sponsorship and media rights distribution, securing partnerships to boost visibility.

    Furthermore, it will offer sports investment consulting, advising investors on capital allocation in the sports sector and identifying opportunities in teams, leagues, facilities, media rights, and related areas like fitness and sports tech, while assisting in monetizing intellectual property.

    Tribes Sports will be spearheaded under the able guidance of Ambika Sharma, who in her current role has been leading key businesses for the organization. “At Tribes, we believe in giving a platform for growth to our own people within the system. Ambika brings with her tremendous passion, experience and a zeal to deliver the best. We believe that her tenacity to fight against all odds, and her hunger to go beyond the ask makes her the perfect fit to lead this new initiative. We are confident that her dynamism and determination will be paramount in helping us in our growth,” stated Gupta.

    Speaking about the new venture, Tribes Sports’ head Ambika Sharma shared, “The sports industry is one of the most dynamic sectors in the world today. With the launch of Tribes Sports, we are leveraging our extensive marketing expertise to support sports, clients, athletes, and brands in achieving global success. Long-term partnerships and sponsorships will be vital in fostering deeper connections and building brand loyalty. Our goal is to bring a fresh level of innovation and strategic thinking to sports marketing and management, ensuring our clients stay competitive in this fast-paced environment. I am thrilled about this new role and grateful to Tribes for trusting me to lead this business unit.”

  • YRF Talent appoints Kanupriya as head of talent film strategy

    YRF Talent appoints Kanupriya as head of talent film strategy

    Mumbai: YRF Talent, the boutique talent management firm that currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Sharvari, Sonam Kapoor, Ahaan Panday and Vaani Kapoor to name a few, has appointed Kanupriya as head – talent film strategy.

    Kanupriya, ex-CEO of Colour Yellow Productions, has been a producer working in the Indian film industry for over 15 years. She is recognised for her notable contributions in producing films like Shubh Mangal Saavdhan, Tumbbad, Manmarziyaan, Newton and many more. She has shown a strong interest in bringing unique and disruptive stories to life throughout her career.

    In this new role, Kanupriya will be heading the films division within YRF Talent and leading strategic relationships between artists and studios, producers, and platforms for the actors represented by YRF Talent.

  • COLORS transforms ‘Bigg Boss Chahte Hain’ to ‘Bigg Boss Jaante Hain’ for new season

    COLORS transforms ‘Bigg Boss Chahte Hain’ to ‘Bigg Boss Jaante Hain’ for new season

    Mumbai: Get ready for a new season of ‘Bigg Boss’ with the tagline transformation from “Bigg Boss Chahte Hain” to “Bigg Boss Jaante Hain.” This year, COLORS is launching the 18th season of its iconic reality show with a fresh theme: “Time Ka Tandav.” The show will not only entertain but also provide insights into contestants’ futures, as ‘Bigg Boss’ himself predicts their every move.

    Salman Khan returns as the host, promising tough questions and reality checks during Weekend Ka Vaar. Produced by Endemol Shine India and Banijay Group, the show premieres on October 6 at 9 PM, airing Monday to Friday at 10 PM on COLORS and live on Jio Cinema for premium subscribers.

    Viacom18’s Alok Jain stated, “At COLORS, we take pride in consistently innovating and delivering content that resonates with our audiences. Bigg Boss is a testament to this, with each season pushing the boundaries of innovation and entertainment.” He added that the theme of “Time Ka Tandav” reflects their commitment to fresh content and innovative integrations.

    Salman Khan expressed his enthusiasm, saying, “When the format of Bigg Boss 18 was narrated to me, I was quite intrigued. After hosting the show for 14 years, it’s exciting to see how it is bringing a whole new twist to the format… This is a welcome change, and I think it’s going to take both the contestants and viewers on an unpredictable ride full of surprises.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar emphasised the show’s legacy: “The legacy of entertainment created by Bigg Boss is a matter of immense pride for all of us at Endemol Shine India. With each season, Bigg Boss has not only captured the imagination of audiences but redefined the very nature of reality television… the stage is set for an entertainment extravaganza like no other.”

    This season’s promotional campaign features ex-contestants and COLORS actors receiving cryptic notes about the show’s theme, while digital initiatives will include behind-the-scenes content, Snapchat lenses, and Instagram filters. Unique global spectacles will employ CGI technology to project the iconic Bigg Boss eye on clock towers worldwide, representing the show’s influence.

    JioCinema will provide 24-hour Live coverage, boosting interactivity with programs like Hype and Jeeto Dhan Dhana Dhan, where viewers can answer trivia questions for prizes, including an iPhone 16. Voting remains crucial, allowing fans to save their favourite contestants from nominations, along with engaging content segments throughout the season.

  • Zee Café unveils ‘Just Talk Sneakers’ show

    Zee Café unveils ‘Just Talk Sneakers’ show

    Mumbai: Just Talk Sneakers, a new feature show on Zee Café, will explore sneaker culture and its rising influence in India. The series will include engaging conversations with celebrities, highlighting subcultures, personalities, and trivia related to sneakers. Each episode will provide an immersive experience as celebrity guests share personal stories and insights from the “sneakerverse.” Hosted by sneaker enthusiast and talk show host Mihir Joshi, the show premieres on 6 October (Sunday) at 8:30 pm, with new episodes airing every Sunday.

    The series features a lineup of celebrities, including Tanuj Virwani, Manav Chabbra, Unnati Malharkar, Akash Dodeja, Simran Dhanwani, Malini Agarwal, Sangeet Paryani, and Nisha Lulla. The show will provide a platform for viewers to learn sneaker lingo, facts, and explore the growing sneaker market in India.

    Chief cluster officer – East, North & premium cluster, Samrat Ghosh expressed his excitement about the launch, “At Zee Café, we prioritize understanding our youth-driven audience by identifying key subcultures and creating tailored content that truly resonates with them. By tracking evolving interests and cultural shifts, we deliver engaging experiences that captivate our viewers. This approach has positioned us as pioneers in introducing innovative concepts that connect with niche communities ahead of the competition.”

    Chief channel officer – English and zest, Rishi Parekh said on the launch, “As part of our English cluster, we’ve identified and tapped into emerging subcultures within our target audience. Our Anime Fan Fest attracted over 20,000 attendees across two cities, showcasing the immense interest in this genre. Building on this momentum, we’re thrilled to introduce Just Talk Sneakers with Mihir Joshi. The aim is to further expand Zee Café’s footprint in vibrant, youth-driven communities.”

    Zee Entertainment Enterprises’ chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement on the launch, “Shows like Just Talk Sneakers provide a unique platform to engage with today’s youth by tapping into their passions and interests. Zee continues to focus on bringing content for every type of audience by identifying key subcultures and this show has been curated to resonate with the youth and create targeted and impactful experiences for them. We believe such refreshing content is a perfect fit for brands and sponsors where they can create stronger connections with this demographic and boost their visibility by integrating their messaging in an authentic way.”

    Zee – national sales head – brand works sales, youth cluster & influencer marketing – Sonal Shah: “This collaboration with Hell Energy and Ather is a perfect match for Just Talk Sneakers. Both brands exude energy, spontaneity, and a sense of movement, making them ideal partners for a show that celebrates youth culture and staying on the go. We’re confident this partnership will create long-lasting connections and elevate the experience for the youth community.”  

    Just Talk Sneakers will have eight episodes with new episodes airing every Sunday. The show will also be available on Zee Café’s YouTube channel.

  • Warner Bros. Discovery channels bring Dussehra adventures to kids this October

    Warner Bros. Discovery channels bring Dussehra adventures to kids this October

    MUMBAI: Warner Bros. Discovery’s kids’ entertainment channels kick off Dussehra celebrations with action-packed adventures throughout October. With exciting new episodes, movie premieres, and special features across Cartoon Network, POGO, and Discovery Kids, young viewers are in for a treat as they join their favorite characters in festive fun.

    Cartoon Network delights anime fans with the return of Dragon Ball Season 2 every Sunday at 2 pm. The month’s highlight is the much-awaited premiere of Dragon Ball Z: Battle of Gods on Sunday, 13 October, at 12:15 pm. Goku faces a monumental challenge when Beerus, the God of Destruction, awakens after 39 years and puts Goku’s strength to the test.

    POGO amps up the excitement with Sher Aur Sava Sher Ki Jodi premiering on 6 October at 12:15 pm, featuring Baby Little Singham teaming up with Little Singham. From 13 October, fans can enjoy Little Singham Big Picture – Shaktivan ka Sikander every Sunday at 12:15 pm and the three-part special Kirmada in Multiverse every Sunday at 11:30 am.

    Discovery Kids adds to the festivities with Titoo: Ping Pong Ki Circus premiering on 12 October at 12:30 pm, followed by the thrilling Ekans: Vinash Astra Ka Vaar on 13 October at 2:30 pm.

    Join Warner Bros. Discovery’s channels this October for a Dussehra filled with excitement, fun, and entertainment for kids across India.

  • Swastik marks 10 years of Siddharth Kumar Tewary’s Mahabharat

    Swastik marks 10 years of Siddharth Kumar Tewary’s Mahabharat

    Mumbai: Swastik Productions, known for bringing Indian mythology and history to the screen, celebrated the tenth anniversary of its magnum opus, Mahabharat. Since its premiere, the series has captivated global audiences with its storytelling and visual appeal.

    To mark this occasion, Swastik has launched a digital campaign for fans to relive the magic of Mahabharat. A key feature is the release of the unseen pilot episode on its YouTube channel, offering a look at the early creative vision behind the production.

    Additionally, Swastik Productions has introduced animated avatars inspired by Mahabharat characters. These renditions engage younger audiences and connect traditional mythology with modern digital art, fostering artistic engagement with Indian mythology.

    The anniversary celebrations culminated in a reunion of the original Mahabharat cast and crew. In an exclusive roundtable discussion with Siddharth Kumar Tewary, actors including Shaheer Sheikh (Arjun), Sourabh Raaj Jain (Krishna), Arpit Ranka (Duryodhan), Aham Sharma (Karna), Pooja Sharma (Draupadi), Riya Deepsi (Gandhari), Anoop Singh Thakur (Dhritarashtra), Rohit Bhardwaj (Yudhishthira), Saurav Gurjar (Bhima), and Arav Chowdhary (Bhishma) reflected on their experiences on set, shared memories, and discussed the show’s lasting impact. The conversation explored themes of duty, loyalty, and human relationships—elements that resonate with audiences and solidify Mahabharat’s status as a classic. These insightful roundtable episodes will be available on Swastik’s official YouTube channel, providing fans a glimpse into the world behind the epic.

    Adding to the event, Swastik displayed iconic items from the show, such as the crowns, Krishna’s flute, Bhima’s gada, and the game of chausar. These artefacts showcased the craftsmanship that brought Mahabharat to life and offered fans a look at the dedication that contributed to the show’s cultural significance.

    On this special occasion, Siddharth Kumar Tewary, the visionary behind Mahabharat, expressed his gratitude: “In 2009, I envisioned creating a grand spectacle that would bring the timeless tale of Mahabharat to life in a way that had never been done before. After years of dedication, in 2013, that dream became a reality. Today, as we celebrate this 10-year milestone, I feel a deep sense of pride and immense gratitude for the love and support we have received from audiences across the globe. Releasing the pilot episode is our way of sharing the origins of this incredible journey with the world. This experience has been a true blessing, and I hope the legacy of Mahabharat continues to inspire future generations.”

  • Tech Mahindra Global Chess League to live stream on JioCinema from 3 October

    Tech Mahindra Global Chess League to live stream on JioCinema from 3 October

    MUMBAI: Chess lovers can rub their hands in glee. For all those who missed watching the Indian grandmasters and international masters take India to a record win at the FIDE Chess Olympiad, here’s a chance to make up for that lost opportunity. 

    The Global Chess League (featuring five-time world champion, Viswanathan Anand, current world No 1 and five times world champion Magnus Carlsen), which is a joint venture between Tech Mahindra and FIDE , is to be streamed live on Jio Cinema between 3 and 12 October. 

    “We are delighted to continue our association with the world’s largest franchise chess league. Indian chess is at an exciting juncture, and we believe GCL will play a part in fuelling the growth of the sport furthermore,” says Viacom18 Sports Head of Strategy, Acquisitions & Partnerships Hursh Shrivastava. “JioCinema will enable the league to reach a wider audience. We remain steadfast in our endeavour to innovate and engage sporting fans.”

    Adds Global Chess League CEO Sameer Pathak:, “We are delighted to have JioCinema onboard once again. Their support in the past season as streaming partners was tremendous and it allowed us to accomplish our mission of reaching the masses. We are delighted to extend our association with them in the second season as we continue our mission to spread chess across the world and set new standards for fan engagement.”

    The league is being held at Friends House in London and features six teams with six players in each team. Among the franchises figure: Triveni Continental Kings, Alpine SG Pipers, Ganges Grandmasters, PBG Alaskan Knights, American Gambits and UpGrad Mumba Masters. Each team – having two superstar women, an icon, two superstar male players and a player born in 2003 or later (prodigy)- necessarily have to play 10 matches since the Tech Mahindra Global Chess League is a double round-robin tournament between six teams. 

    An icon will play on board no 1, two male players on board no 2 and 3, two female players on board no 4 and 5, and one player born in 2003 or later will play on board no 6. All players of a particular team will play with the same color which the team gets. In the first match between the teams, this shall be determined by a drawing of lots or similar method of chance held 30 minutes prior to the scheduled start time. In the second match between the teams, the teams shall play with the other colour.

    Teams will also play in a fixed board order which cannot be changed after the draw of lots. The time control will be 20 minutes with no increment. Instead of simultaneous start of all six games, it will be staggered start – two games will start after the interval of every two minutes. 

    Game points (GP) are awarded in the following way: four GP for a game won with black (including forfeit wins); three GP for a game won with white (including forfeit wins); one GP for drawn game and  zero GP for a lost game. Match points (MP) are awarded in the following way: three MP for the team that scores more GP than their opposing team;  one MP for a team that scores the same GP as their opposing team and zero MP for the team that scores fewer GP than their opposing team.

    The Ganges Grandmasters has opted for Viswanathan Anand as its icon player; Alpine SG Pipers for Magnus Carlsen; UpGrad Mumba Masters for Maxime Vachier-Lagrave; Triveni Continental for Alireza Firouzja; American Gambits for Hikaru Nakamura and PBG Alaskan Knights for Anish Giri.

    The teams are as follows:

    Alpine SG Pipers has GM Magnus Carlsen, GM R Praggnanandhaa, GM Richard Rapport, GM Yifan Hou, GM Kateryna Lagno and GM Daniel Dardha on their squad.

    The Triveni Continental Kings has GM Wei Yi, GM Firouzja Alireza, GM Radjabov Teimour, GM Kosteniuk Alexandra, GM Gunina Valentina and  GM Sindarov Javokhir.

    PBG Alaskan Knights has world rapid 2019 champion GM Nodirbek Abdusattorov and world rapid women 2022 champion, GM Zhongyi Tan,  GM Anish Giri, GM Shakhriyar Mamedyarov, IM Alina Kashlinskaya and GM Nihal Sarin.

    American Gambits, a new team in the league replacing Chingari Gulf Titans, has ‘speed king’ GM Hikaru Nakamura, FIDE world cup 2021 winner GM Jan-Krzysztof Duda, GM Yangyi Yu, two-time consecutive world blitz women’s champion, IM Bibisara Assaubayeva, GM Elisabeth Paehtz and GM Jonas Buhl Bjerre.

    Upgrad Mumba Masters features  GM Vidit Gujrathi, GM Koneru Humpy, GM Harika Dronavalli, GM Maxime Vachier-Lagrave, GM Peter Svidler and GM Raunak Sadhwani.

    Finally, Ganges Grandmasters has  GM Viswanathan Anand, GM Arjun Erigaisi, GM Parham Maghsoodloo, GM R Vaishali, IM Nurgyul Salimova and GM Volodar Murzin.

    The opening ceremony was held on 2 October, with the first round commencing on 3 October at 1:15 pm London time (5:45 pm  IST). The second match starts at 3:55 pm LT  (8:25 pm IST) and  the third at 5:15 pm LT  (9:45 pm IST).  While the same schedule will be followed on all days, there will be an additional game on 4,5,6 October at 2:30 pm LT (9:30 pm IST).  The final is scheduled to be played on 12 October with the first game at 1:15 pm LT (5:45 pm IST) and the second one at 2:35 pm LT (7:05 pm IST).

    The Global Chess League also is looking to set benchmarks for tech innovations in the sport as Tech Mahindra will explore unique fan engagements to promote the game, particularly across London and the UK by leveraging next-gen technologies such as AI, metaverse, AR/VR, among others.
     

  • Zee Entertainment & private satellite TV mark 32 years of entertainment

    Zee Entertainment & private satellite TV mark 32 years of entertainment

    Mumbai: Zee Entertainment Enterprises Ltd (Zee) and the private satellite television industry celebrate 32 years of entertainment, contributing to the Rs 2 trillion M&E sector.

    Over the years, Zee has delivered quality entertainment across platforms, reaching over a billion viewers globally. As India’s top home-grown entertainment company, Zee continues to showcase the cultural essence of Bharat through diverse content. From its inception to its presence in broadcast, digital entertainment, movies, and music, Zee has consistently evolved with industry changes.

    Marking the occasion, MD & CEO Punit Goenka acknowledged the efforts behind Zee’s success, highlighting its focus on profitability, business performance, and growth opportunities for the future.

    Speaking to the employees on this momentous milestone, Goenka said, “This day is much more than a milestone for us. It is a recognition of our hard work, success and learnings over the last 32 years. We have faced challenges together, celebrated wins together and grown into one of the most respected names in the industry together. Over the next 32 years, I envision Zee to emerge as a beacon of hope and change for society. I see the company delivering on its commitment of driving societal progress through  entertainment experiences and realizing our vision of bringing about a positive change in  people’s lives through purposeful entertainment.”

    Amid the evolving industry, Zee has stayed at the forefront by swiftly adapting to changes. The company continues to take strategic actions focused on frugality, optimization, and quality content to enhance performance and returns, as outlined by MD & CEO Punit Goenka. These steps are yielding positive results as Zee targets future growth.

    Zee remains committed to delivering stronger performance, redefining entertainment across screens, and generating long-term value for stakeholders.

  • Zee TV presents ‘Hamara Parivar’ show

    Zee TV presents ‘Hamara Parivar’ show

    Mumbai: Over the past three months, Zee TV’s first-of-its-kind audience feedback mechanism ‘Hamara Parivar’ reached nearly 50 crore individuals across the country, gathering candid suggestions on its shows and characters. With an overwhelming response from viewers through calls and messages, Zee TV is now taking this engagement to the next level by transforming the audience’s feedback into a daily interactive show. Starting 3 October at 6:30 PM, ‘Hamara Parivar’ will give viewers a unique opportunity to see their opinions shape the very stories they watch, making them an integral part of the creative process.

    This series introduces an all-new genre of television, where a family called ‘Hamara Parivar’ conveys the audience’s thoughts directly to the channel’s kutumb of actors and show-makers. But the new show goes beyond just entertainment feedback—it will also touch upon everyday concerns and pain points faced by Indian families. Through candid conversations among its members, the show will explore home truths, impart family values, and emphasize positivity through practices like meditation. Fans will witness their favourite stars responding to real-time feedback, bringing them closer than ever to the content they love!

    The Hamara Parivar family, led by the warm and ever-engaging Sakshi, includes her husband Vijay, kids Vedika and Veeru, sister Mandy, and brother-in-law Abhay. Together, they will share their views on Zee TV’s shows and characters, speaking on behalf of viewers and discussing relatable family challenges. “Being chosen as the sutradhar between the audience and Zee TV has been an incredible opportunity,” says Sakshi. “Voicing the audience’s sentiments, whether it’s suggestions, critique, or praise, is something my family and I are passionate about. It’s inspiring to see how committed Zee TV is to listening and evolving with its viewers.”

    ZEE chief growth officer – digital and broadcast revenue Ashish Sehgal said, “At ZEE, we’ve always strived to innovate and create content that resonates with our audience’s evolving preferences. With Hamara Parivar, we’re opening up an entirely new genre of entertainment that brings viewers closer to the heart of our stories, not just as spectators, but as active contributors. This daily show goes beyond traditional formats, addressing real concerns and values that matter to Indian families. It offers a one-of-a-kind engagement experience for direct, real-time interactions between our viewers, actors, and creators. For brands, this is a phenomenal opportunity to strike meaningful conversations with their target audiences. The show’s ability to connect deeply with viewers over shared values, family-centric themes, and life lessons provides a rich canvas for brands to build long-term relationships with their consumers in a context that truly resonates”

    In each episode, apart from reading letters and messages from fans across India, Hamara Parivar will offer audiences a glimpse of upcoming high points and plot twists lined up for that evening’s primetime shows across Zee TV, keeping viewers engaged and hooked. In an initial episode, Sakshi and her family will visit the set of ‘Kaise Mujhe Tum Mil Gaye’ to convey the audience’s pulse directly to the actors. In other episodes, viewers will witness actors like Yesha Rughani and Seerat Kapoor, seen as Ibaadat and Mannat from ‘Rabb Se Hai Dua,’ visiting the Hamara Parivar residence to hear firsthand what their fans think of their performances and storylines. Fans will also have the opportunity to visit the Hamara Parivar family at their home, and at other times, even host Sakshi and her family at their own homes.

    Sriti Jha, known for her role as Amruta in Kaise Mujhe Tum Mil Gaye, expressed her gratitude for the initiative: “It’s refreshing to hear real-time feedback on our work. ‘Hamara Parivar’ allows us to reflect on the audience’s perspectives and evolve accordingly.”

    Yesha Rughani, who plays Ibaadat in Rabb Se Hai Dua, shared her excitement: “To hear directly from the audience through Hamara Parivar is both empowering and humbling. Sometimes, it’s easy to get caught up in our characters, but when you hear firsthand how your role affects viewers emotionally, it grounds you and makes you appreciate the impact of what we do. It’s a fantastic opportunity to connect with them more deeply.”

    Zee TV’s ‘Hamara Parivar’ isn’t just lip service but a genuine, ongoing effort to ensure that viewer feedback actively shapes future stories and episodes. This daily show stands testament to Zee TV’s unwavering commitment to listening, evolving, and honouring the voices of its viewers.