Category: Television

  • Zee Media hires Aditya Tandon as chief brand officer

    Zee Media hires Aditya Tandon as chief brand officer

    MUMBAI: Zee Media has picked Aditya Tandon as its new chief brand officer for campaigns & intellectual properties, effective 15 January  2025. The decision follows a recommendation from the company’s nomination and remuneration committee. Zee Media informed the Bombay stock exchange about his hiring as he is classified amongst the senior management  personnel in the company.

    Aditya brings over 25 years of extensive experience in marketing and brand management across multiple regions, including India, Nepal, Mauritius, and Canada. His career spans various industries, including media, telecom, and web services. He is recognised for his proficiency in brand building and has effectively executed numerous launch and re-launch initiatives. His innovative strategies often include technological and digital interventions, contributing to impactful marketing campaigns.

    Throughout his career, Aditya has received over 100 awards at prestigious forums like the Asian Television Awards and Promax for his communication and promotional efforts. He has also served as a speaker at various industry platforms, sharing his insights on brand strategy and marketing trends.

    Aditya  holds a bachelor of arts (Hons) from Delhi University, a postgraduate diploma in international marketing from the Delhi School of Economics, and a master’s degree in management studies from Carleton University, Canada.

    Prior to this role, he served as vice-president of brand marketing at Network18 Media & Investments, where he was responsible for marketing the company’s Hindi news cluster, significantly boosting brand performance post re-launches. His notable contributions include the rebranding of CNN-News18 and several award-winning campaigns that have established him as a leading figure in the marketing domain.

  • Infosys and Tennis Australia unveil AI innovations for Australian Open 2025

    Infosys and Tennis Australia unveil AI innovations for Australian Open 2025

    MUMBAI:  Are you watching the Australian Open on SonyLiv or one of the  Sony Sports channels in the wee hours of the morning?

    Pause, wait a minute – a  lot of what you are watching is courtesy of  an Indian  digital services and consulting company – Infosys.

    The firm has been mandated by Tennis Australia to unleash a cutting-edge suite of AI-driven features for the Australian Open (AO) 2025.

    This initiative marks a significant milestone in their seven-year collaboration, aimed at enhancing the immersive tennis experience through innovative technologies.

     

    getting ready to serve

    Central to these advancements is Infosys Topaz, an AI-first suite utilising generative AI technologies to revolutionise fan engagement, empower players and coaches, and expand digital interactivity in tennis. Key highlights include:

    Beyond Tennis: This pioneering offering is the world’s first generative AI-powered tennis league. Fans can interact with 16 AI-crafted virtual players across eight teams, training their teams and participating in AI-generated tournaments year-round. Dubbed The Slam That Never Stops, the league aims to captivate younger Gen Z audiences while ensuring a safe digital environment through a responsible AI framework.

    AI Commentary: The Infosys Match Centre will feature AI Commentary on AO digital properties, providing real-time insights during matches. Utilising advanced large language models, this tool will deliver concise, engaging updates at each match moment.

    VR AI Stadium: : At the Infosys Fan Zone in Melbourne Park, fans can explore a new VR AI Stadium, where they can create and play on imaginative virtual courts, including nature-inspired and themed designs.

    Wait, there’s more if you’re a tennis fan and also a technology geek.

     

    Infosys logo in the AO

    Infosys is empowering the Australian Open with video analytics and machine learning tools, providing players and coaches access to post-match reviews and pre-game video analysis. The AI Shot of the Day feature assists in rapid content creation for social media, highlighting remarkable on-court moments.

    The Infosys Fan Zone is climate-conscious, with a fully offset carbon footprint and recyclable structures. Additionally, the Future Leaders Program, powered by Infosys Springboard, offers participants digital learning and exposure to generative AI.

    Infosys executive vice president – Asia Pacific, Andrew Groth stated, “We continue to push the boundaries of technology to enhance fan engagement and player performance. Our latest generative AI innovations will redefine the experience for fans, players, and coaches.”

    Tennis Australia CEO  Craig Tiley added, “Infosys has consistently elevated our digital offerings. The AI advancements at AO 2025 will deliver new interactivity for fans and invaluable insights for players, showcasing the transformative impact of technology in tennis.”

  • Star Sports’ ‘SKYball’ campaign soars ahead of India-England T20I series

    Star Sports’ ‘SKYball’ campaign soars ahead of India-England T20I series

    MUMBAI: Ready for cricket balls orbiting the moon?

    Get your beers ready, because cricket’s biggest showstoppers—India and England—are set to light up your screens with a five-match T20I series starting 22 January. With Suryakumar Yadav leading the Blues and England bringing their explosive Bazball approach, this series is not just a clash of cricketing heavyweights—it’s a fireworks display in the making.

    What’s more? Star Sports Network and Disney+ Hotstar have launched the quirky and entertaining ‘SKYball’ campaign, and trust us, it’s out of this world—literally. But before we spill all the details, ask yourself: Can the moon survive SKY and Bazball’s six-hitting spree?

    The campaign film, featuring India’s T20I skipper Suryakumar Yadav, takes cricket fandom to a whole new level—space. Set in a mission control room, it hilariously shows cricket balls zooming toward the moon like mini rockets. Suryakumar, aka SKY, even apologises to the celestial body before delivering his punchline: “Moon, see you soon!”

    Suryakumar Yadav

    If that’s not enough, the film cheekily teases England’s big hitters joining the action, as sirens blare and cricket balls whiz past the control station. The message? This series isn’t about boundaries—it’s about breaking them.

    Speaking about the campaign, SKY said, “Every time we take the field, we are always looking to push the boundaries that help aim consistently for the moonshot. This rivalry has been among the most iconic and competitive ones for decades now, and even more so for the fans who are looking forward to witnessing some exciting cricket in our backyard.”

    Adding to the hype, JioStar head of marketing – sports, Vikram Passi noted, “The campaign is a tribute to how the Blues, under the leadership of Suryakumar Yadav, have taken power-hitting to a new high. Add the English power-hitters into the mix, and a sumptuous buffet of sixes is about to be served.”

    With England’s much-hyped Bazball tactics facing India’s SKYball, fans can expect a high-octane contest where cricket balls will spend more time in the air than on the ground.

    The stakes are sky-high. This five-match T20I series at Kolkata’s Eden Gardens kicks off India’s first home series of 2025 and serves as a crucial warm-up for the ICC Champions Trophy in February. With India ranked number one and England at number three, the battle promises to deliver top-tier cricketing drama.

    Clear your evenings; you won’t want to miss a single six.

    As cricket fans count down to 22 January, the question remains: Who will win the battle of the big hitters? Will SKY’s fireworks outshine England’s Bazball pyrotechnics? One thing’s for sure—this series will be unmissable.

    Catch all the action live on Star Sports Network and Disney+ Hotstar.

    Series schedule: Mark your calendars

    Match

    Date

    Day

    Time

    1st T20I

    22.01.25

    Wednesday

    7:00 PM

    2nd T20I

    25.01.25

    Saturday

    7:00 PM

    3rd T20I

    28.01.25

    Tuesday

    7:00 PM

    4th T20I

    31.01.25

    Friday

    7:00 PM

    5th T20I

    02.02.25

    Sunday

    7:00 PM

     

  • Network18’s rollercoaster Q3: Cash crunch or clever moves?

    Network18’s rollercoaster Q3: Cash crunch or clever moves?

    MUMBAI: When Mukesh Ambani sets his sights on a business, it’s never a low-stakes affair—and the Q3 FY25 results of Reliance Industries-owned Network18 Group are no exception.

    With Rahul Joshi at the editorial helm and Adil Zainulbhai overseeing the boardroom, Network18’s quarterly performance unfolds like a high-stakes thriller, leaving analysts juggling numbers and the audience wondering: is this brilliance or blunder?

    From headline revenue twists to profit-margin cliffhangers, this quarterly report reads more like a script straight from Bollywood. So grab your popcorn because this isn’t just a financial disclosure—it’s Mukesh Ambani, once again, rewriting the playbook of India’s media landscape.

    Standalone stars & stumbles

    For Q3 FY25, Network18 pulled in Rs 476.41 crore in revenue from operations. That’s a respectable leap from last quarter’s Rs 445.27 crore, but is it really a win when Q3 FY24 wasn’t far behind at Rs 469.10 crore?

    Total income, at Rs 483.96 crore, held its ground against Rs 447.62 crore last quarter. Steady as it goes, right? Yet, for a company of this scale, one might wonder: is this pace enough to stay ahead of the competition?

    But here’s the plot twist: the company posted a net loss of Rs 66.27 crore. While better than Q2’s Rs 74.45 crore, it’s a wider hole than the Rs 43.42 crore loss in Q3 FY24.

    What’s eating into those profits?

    Higher operational costs of Rs 103.07 crore and ballooning employee expenses at Rs 181.24 crore seem to be playing the villains here. Add to this the creeping pressure of content investments, and it’s clear Network18 is juggling multiple priorities.

    Nine months in, and the company’s revenue has grown to Rs 1,374.45 crore from last year’s Rs 1,282.74 crore. But with a cumulative loss of Rs 216.37 crore, you’ve got to ask—is this progress or just treading water? Can they turn this around with their strategic pivots, or is a deeper overhaul needed?

    Consolidated chaos or calculated moves?

    The consolidated picture? Think of it as the bigger, messier sibling. Revenue from operations slipped to Rs 1,360.50 crore, down from Rs 1,825.18 crore in Q2. Total income followed suit at Rs 1,442.55 crore. Soft advertising revenues and soaring expenses seem to be the culprits here. It begs the question: are advertisers tightening their belts, or is Network18 losing its edge in attracting ad spend?

    And then there’s the elephant in the room: the Rs 1,400.05 crore net loss. Yes, you read that right.

    Exceptional items—mainly from the derecognition of subsidiaries post the Viacom18 and Star India restructuring—contributed a jaw-dropping Rs 1,425.73 crore to the loss column. Talk about exceptional! While this move may have long-term benefits, the immediate financial optics are challenging to say the least.

    So here’s the question: does shedding these subsidiaries make Network18 leaner and meaner, or just lighter in the pocket? With this dramatic restructuring, will the company’s new shape enable it to sprint ahead, or will it limp along burdened by its past?

    Operational costs for Q3 soared to Rs 682.44 crore, while marketing expenses hit Rs 340.00 crore. It’s clear the company is investing in its brand, but with employee benefits at Rs 267.78 crore, could some belt-tightening be in order? Or is it all part of a grand plan to win the long game? After all, balancing brand-building with profitability is no small feat.

    Consider this: even as costs rise, the company’s digital platforms are gaining traction. Could this be the silver lining in a stormy quarter? And how long before these investments start paying dividends?

    A key subplot of this quarter is the composite scheme of arrangement. Selling Viacom18 and other assets to Star India and Digital18 might seem like a costly move now, but will it pay off in the long run? Time’s the ultimate critic, but this bold restructuring has certainly captured attention. As part of the shakeup, Viacom18 ceased to be a subsidiary as of 30 December 2024. While this realignment adds immediate weight to the expense column, it positions the company to streamline and optimise in future quarters. Could this be Network18’s masterstroke?

    The challenges are clear: falling advertising revenue and rising content costs. But don’t count Network18 out just yet. With its digital platforms growing steadily, could we be seeing the early stages of a bold new chapter? Or is this just a trailer for more turbulent times?

    There’s also the matter of competition. In a crowded media landscape, innovation and adaptability are key. Network18’s investments in digital transformation signal ambition, but can these moves outpace rivals who are equally hungry for market share?

    Network18’s Q3 FY25 is a tale of highs, lows, and bold bets. Sure, the losses are glaring, but the strategic realignments hint at a company playing the long game. Is this a case of short-term pain for long-term gain? Or are we witnessing the opening act of a broader reckoning?

    So, will the next quarter be a comeback or another cliffhanger?

  • Prasar Bharati’s bold OTT leap with Adhikari Brothers

    Prasar Bharati’s bold OTT leap with Adhikari Brothers

    MUMBAI: Have you ever wondered what happens when two iconic Indian media powerhouses join forces? The answer is an unprecedented expansion of content horizons, blending tradition with innovation.

    Prasar Bharati, India’s revered public broadcaster, has unveiled a landmark strategic alliance with Sri Adhikari Brothers Digital Network Pvt. Ltd., promising to redefine the country’s entertainment landscape. This partnership aims to bring premium and diverse content from Sri Adhikari Brothers to Prasar Bharati’s Waves OTT platform and linear television channels, ensuring something for every viewer.

    This collaboration symbolises a reunion of historic allies, rooted in shared values and a deep commitment to quality entertainment. Under the agreement, Mastiii, Dabangg, and Maiboli, Sri Adhikari Brothers’ popular channels, will now be accessible on Waves, enriching its library with vibrant, family-friendly, and youth-centric programming.

    Sri Adhikari Brothers Network chairman emeritus, Markand Adhikari reminisced, “Gautam (my brother) and I started our career with Doordarshan, and whatever Adhikari Brothers is today is because of the massive reach of Doordarshan. We feel like it’s a homecoming, and I am confident that, once again, we will provide quality entertainment for our audiences. We are proud of our legacy with Doordarshan.”

    The partnership extends beyond content distribution, focusing on co-developing fresh, innovative programming to cater to contemporary audiences. With an eye on culturally rich and socially relevant content, this alliance aims to bridge generational gaps while embracing digital advancements.

    What does this mean for viewers? Waves will become the go-to destination for diverse entertainment, boasting the best of regional hits, family dramas, and youth-focused shows. The inclusion of Mastiii, Dabangg, and Maiboli strengthens the platform’s appeal, making it a versatile hub for modern-day audiences.

    Sri Adhikari Brothers MD Kailasnath Adhikari expressed his excitement, “I have grown up watching Doordarshan and I call it my home. We are filled with nothing but pride and will always put our best foot forward to carry on this association for times to come.”

    What’s next?

    This collaboration is more than a content-sharing deal—it is a step forward in enriching India’s entertainment ecosystem. By blending Prasar Bharati’s 50+ years of broadcast legacy with Sri Adhikari Brothers’ modern approach, this alliance signals a promising era for both traditional and digital platforms.

    Is this the beginning of a broader trend in Indian media partnerships? Only time will tell.

  • India TV connects viewers to Maha  Kumbh through 24-hour CTV channel

    India TV connects viewers to Maha Kumbh through 24-hour CTV channel

    MUMBAI: With all the glare of the spotlight on the Maha Kumbh  Mela in Prayagraj, can anyone be left behind? Obviously not. And especially, Rajat Sharma’s India TV.

    The Hindi news channel which has been driving into connected TV channels has launched a of a 24×7 pop-up channel dedicated to the Maha Kumbh 2025 so that viewers  can stay connected to the grandeur, rituals, and cultural essence of the world’s largest spiritual gathering.

    The exclusive channel will feature over 1,000 hours of immersive content, offering a 360-degree experience of the Maha Kumbh Mela. Viewers can expect stunning visuals, in-depth reporting, and comprehensive coverage of rituals, cultural activities, and the spiritual energy of the event.

    This marks India TV’s third pop-up channel on CTV, following its successful channels for the Olympic Games 2024 and ICC Men’s Cricket World Cup 2023. The move reinforces India TV’s commitment to delivering uninterrupted, engaging, and CTV-first content for its audience.

    India TV managing director Ritu Dhawan said: , “Maha Kumbh 2025 is one of the world’s biggest spiritual and cultural events, and India TV is proud to bring this exclusive viewership experience to our CTV audience. This initiative ensures that every viewer can connect with the rituals, celebrations, and spiritual essence of the Maha Kumbh from the comfort of their homes.”

    India TV’s Maha Kumbh 2025 channel promises to provide a front-row seat to the event, blending expert reporting with rich storytelling, making it an unmissable experience for CTV viewers.

  • India’s faith tourism unveiled: Kantar’s insights on spiritual journeys

    India’s faith tourism unveiled: Kantar’s insights on spiritual journeys

    MUMBAI: Every morning, as the first rays of sunlight kiss the banks of the Ganges, Haridwar awakens to a symphony of temple bells and the resonant chants of priests. Here, faith isn’t just a belief – it’s a way of life.

    Across the country, from the towering gopurams of Tirupati to the serene dargahs of Ajmer Sharif, millions embark on pilgrimages driven by devotion and tradition, weaving India’s cultural fabric tighter with each journey.

    In a nation where the Brihadaranyaka Upanishad counts 33 crore deities, faith flows as freely as the rivers that nourish its plains. Festivals celebrating these gods often transform cities into oceans of colour, light, and devotion.

    And the devotion runs deep: as of 2023, Indians spent a staggering Rs 3.02 lakh crore on gods, rituals, and religious pursuits – 2.32 per cent of the nation’s GDP. Fast-forward two years, and this figure is likely to have quadrupled, reflecting the unshakable bond between Indians and their faith.

    According to Kantar’s TGI Report for 2024, one in four Indians now travels to a spiritual destination, making religious tourism a booming sector. Haridwar stands tall as the most visited site, followed by Shirdi, Tirupati, Ayodhya, and Ajmer Sharif – each place carrying its own story of miracles, faith, and divinity. Religious sites now outnumber schools and hospitals, becoming pillars of India’s social and economic framework.

    But this devotion raises poignant questions: Why do we have more temples than schools? Why do festivals outshine public healthcare initiatives in funding? And how does a country balance its cultural identity with pressing developmental needs? As faith drives millions to destinations like Shirdi, Ayodhya, and Ajmer Sharif, the impact of this spiritual odyssey on India’s economy and priorities becomes a tale worth unravelling.

    In a nation where gods outnumber mortals, the power of belief is not just a cultural phenomenon – it’s a thriving industry.

    In a pioneering move, Kantar is set to launch its Maha Kumbh Mela 2025 Report in April, offering granular insights into pilgrim movements, behaviours, and opportunities for brands to engage meaningfully with this growing audience.

    Kantar insights division-south Asia specialist businesses director, Puneet Avasthi commented, “Religious tourism significantly contributes to India’s economy, presenting unique opportunities for brands to forge authentic connections with audiences. Our Maha Kumbh Mela Report will provide actionable insights into consumer motivations, purchasing patterns, and engagement strategies for one of the world’s largest cultural gatherings.”

    Key insights from the TGI report:

    1    Haridwar’s dominance: Haridwar emerged as the top pilgrimage site, attracting 54 per cent of North Indian tourists. In contrast, Tirupati saw 82 per cent preference among South Indian visitors, reflecting regional cultural ties.

    2    Demographic dynamics: Pilgrims aged 25-44 dominated religious travel. Younger travellers (25-34) preferred Haridwar, while the 35-44 group gravitated toward Ayodhya.

    3    Gender disparity: Haridwar and Ayodhya showed significant male dominance among visitors, at 61 per cent and 69 per cent, respectively. This trend highlights the potential to create more inclusive travel experiences for women.

    4    Affluent travel: Religious tourism leaned heavily towards the affluent, with NCCS A-class individuals forming a significant share of the visitor base.

    This upcoming report will provide an in-depth understanding of pilgrim behaviours, including spending habits, travel preferences, and the role of digital platforms in enhancing experiences. It aims to empower brands with tools to create targeted, culturally relevant strategies.

    Kantar’s TGI 2024 surveyed 63,622 individuals, of whom 17,734 reported visiting religious destinations. The study spanned urban and rural areas, covering males and females aged 15-55 across socio-economic categories NCCS A-E.

    Kantar’s Maha Kumbh Mela 2025 Report is poised to bridge the gap between faith and commerce, enabling brands to navigate the intersection of culture, spirituality, and consumerism with precision.

  • Bigg Boss18 used to reveal IPL team Punjab Kings’ skipper Shreyas Iyer

    Bigg Boss18 used to reveal IPL team Punjab Kings’ skipper Shreyas Iyer

    MUMBAI: There are many synergistic benefits that the merger between Star India and Viacom18 under Reliance can  -and will-  bring. And this was  an obvious one – the low hanging fruit –but it was not expected.  An IPL team announcing its captain on an entertainment reality show.

    Yes, that did happen. And it’s kudos to JioStar vice-chairman Uday Shankar and his band of merry executives. Can’t forget our man from Endemol, Deepak Dhar and his creative bunch. And to the team which ventured to do it.

    The 12 January weekend  episode of Bigg Boss18 saw, for the first time in IPL history, the Punjab Kings unveiling their captain in a way that’s never been done before—on the Bigg Boss18 stage, hosted by none other than Salman Khan! And of course the Punjab Kings skipper was revealed to be Shreyas Iyer, the swashbuckling batsman and leader.

    “We are breaking barriers between sports and entertainment. This iconic collaboration between cricket and entertainment celebrates innovation and ambition, setting the tone for IPL 2025. Shreyas Iyer, our leader, is ready to guide PBKS to new heights,” said the Punjab Kings in a post.  

    It went to congratulate “the visionary teams at Punjab Kings and Endemol for making this happen. Satish Menon (CEO) and  Saurabh Arora (CCO).”

    Added  London-based sports consultant Anduhav Roda on Linkedin: “This unprecedented move not only captured the attention of cricket fans but also showcased a brilliant marketing strategy that leverages one of India’s largest entertainment platforms By choosing Bigg Boss18 as the stage for their announcement, Punjab Kings effectively tapped into the show’s massive viewership, reaching millions of potential fans in a single broadcast The involvement of Bollywood superstar Salman Khan and the involvement of players with housemates added a layer of excitement to the announcement, making it a memorable moment for both cricket and reality TV fans This approach allowed for a more personal connection with fans, as they witness their favorite players in a familiar entertainment setting. This not only sets a new precedent for how sports franchises can engage with audiences but also highlights the growing intersection between sports and entertainment in India.”

    However, a senior media planner who was not willing to be identified said this was only possible as both the streaming and television telecast rights for the IPL are now  under one roof –that of JioStar. Says she: “Earlier it was not possible as both Viacom18 and Disney Star had to be on tenterhooks in case one objected to the other’s innovation.”

    Let’s hope the merger gives us a lot more surprises – like the one Punjab Kings did. 

  • Vikas Khanna appointed cluster head emerging markets at Jiostar

    Vikas Khanna appointed cluster head emerging markets at Jiostar

    MUMBAI: Vikas Khanna has been appointed as cluster head for emerging markets at JioStar, bringing over 25 years of experience in media and entertainment. Known for driving business growth and scaling revenue above Rs 250 crore, Khanna has excelled in profit center-management, public policy advocacy, and sales across print, radio, television, and live events.
    Previously, Khanna led critical clusters at Viacom18, including Colors Marathi and Colors Gujarati, achieving significant revenue growth. He was in the driver’s seat doing sales for the kids’ cluster for five years, first only for the north and  east, and then on a national level.  His assignment with Viacom18 kept him occupied for 17 years in all. His strategic focus on analytics, collaboration, and team leadership has consistently delivered strong results. 

    Khanna’s expertise also includes launching branded content solutions, fostering government partnerships, and spearheading innovative revenue streams in the media industry. A graduate of Delhi University, with further qualifications from the Indian School of Business and Bhartiya Vidya Bhawan,  he has now moved to Mumbai from Gurugram.

  • Kites, chaos, and comedy: Toons add hilarious twists to Makar Sankranti

    Kites, chaos, and comedy: Toons add hilarious twists to Makar Sankranti

    MUMBAI: This Makar Sankranti, Sony YAY! turns the skies into a canvas of laughter and cheer as it brings a YAY moment to kids across India!

    With the fan-favourite toons Shin chan, Oggy, Naruto, and Honey Bunny joining the kite-flying frenzy, the harvest festival gets a quirky animated twist.

    Imagine rooftop battles bursting with til laddoos, laughter, and unstoppable mischief as these beloved characters take kite-flying to hilarious new heights. Under the winter sun, it’s a celebration like never before—a perfect blend of tradition and toe-tapping fun, crafted specially for young hearts!

    In this unique twist, the characters bring their personalities to the forefront, transforming kite-flying into a hilarious adventure:

    . Shin chan: The Chaos King

    True to form, Shin chan thrives on creating mayhem rather than winning. He teases competitors, dances around to distract them, and throws in his trademark quips. Amid the chaos, his iconic line, “Don’t praise me so much,” draws the crowd’s laughter.

    . Oggy: The Unlucky Underdog

     Oggy simply wants a peaceful kite-flying day, but the cockroaches steal his kite and sabotage his efforts with fireworks. As sparks fly, Oggy’s frantic chase ends in hilarity when he cuts his own kite’s string.

    . Naruto: The Ninja Strategist

    Naruto brings his shinobi skills to the battle, controlling multiple ninja-themed kites with precision. Using his tactics to stay ahead, he confuses opponents while winning hearts as the crowd favourite.

    . Honey Bunny: The Dynamic Duo

     The mischievous duo enters with a giant carrot-shaped kite. Bunny handles the string while Honey takes to the skies, snipping rivals’ kites mid-air. Their antics leave everyone laughing and cheering, proving they aim to win with flair.

    This Makar Sankranti, Sony YAY! invites viewers to tune in and join the laughter-filled chaos as these beloved characters transform the festival into a spectacle of humour and competition. Whether it’s Shin chan’s pranks, Oggy’s misfortunes, Naruto’s ninja tactics, or Honey and Bunny’s outrageous stunts, every moment promises to entertain.

    Don’t miss out

    . Where to watch: Sony YAY!

    . When: This Makar Sankranti, 14 January 2025.