Category: Television

  • Network18’s Maha Kumbh Coverage draws over 200 million views

    Network18’s Maha Kumbh Coverage draws over 200 million views

    MUMBAI: If you thought spirituality couldn’t trend, think again!

    Network18 has hit it out of the park with its power-packed Maha Kumbh 2025 coverage, already garnering over 200 million views across its platforms. With jaw-dropping visuals, insightful stories, and tech-powered reporting, Network18 has turned the world’s largest spiritual gathering into a binge-worthy spectacle.

    Launched a month before the festival, News18 Kumbh is the new superstar of digital-first channels. Streaming 24×7 on YouTube and DTH platforms like Den and Hathway, it has become the go-to destination for all things Kumbh. From live streams and ground reports to exclusive documentaries and explainers, this channel does it all.

    And let’s talk about the IIT Baba interview. This viral sensation blended faith and modernity like no one else, pulling in 50 million views across social platforms. Who knew wisdom could go viral?

    The flagship show Bhaiyaji Kahin will broadcast live from the Kumbh grounds in February, engaging viewers with spirited discussions featuring devotees, thought leaders, and spiritual luminaries. Add to that the six auspicious ‘snan’ days, where 25 live streams across 15 YouTube channels will showcase sacred bathing rituals to an expected audience of 5 million.

    Feeling FOMO yet?

    Network18 isn’t just reporting on the Kumbh; they’re living it. With a dedicated Kumbh bureau comprising 15 reporters and 15 camera teams, the network ensures round-the-clock coverage in English, Hindi, and eight regional languages. From a fully equipped camp office at the Mela grounds, the team captures everything from the rituals of the ‘13 akhadas’ to the vibrant stories of devotees.

    Oh, and did we mention the drone feeds and 360-degree video coverage? That’s right, they’re taking you above and beyond—literally!

    As the Maha Kumbh 2025 unfolds, expect Network18 to serve up even more spectacular coverage. From diving into the lives of saints to exploring the rich history of this spiritual event, the network is committed to bridging tradition and modernity like never before.

    Don’t Miss Out! Dive into exclusive live streams, stories, and more at: News18 Kumbh on YouTube

    Who knew the Kumbh could trend harder than your favourite web series?

  • Zee aims to replicate Sa Re Ga Ma Pa’s magic with DP World ILT20

    Zee aims to replicate Sa Re Ga Ma Pa’s magic with DP World ILT20

    MUMBAI: Cricket fever is officially off the charts as Season 3 of the DP World ILT20 kicks into high gear.

    The tournament has already delivered spine-tingling action, courtesy of cricket legends like Kieron Pollard, Sunil Narine, Sam Curran, and Andre Russell, among others. And guess what? You can catch all the drama live on Zee’s 15-linear TV channels, OTT platform Zee5, and partner networks.

    Now, here’s the kicker—Zee isn’t just in it to stream cricket. They’re in it to transform the ILT20 into a blockbuster, much like their iconic Sa Re Ga Ma Pa series. The channel is doubling down on its knack for spotting and nurturing talent, this time in the world of cricket.

    In a chat with Harbhajan Singh, Zee’s chief growth officer – digital & broadcast revenue, Ashish Sehgal revealed some ambitious goals, “Season 2 was a landmark achievement where we set a benchmark, reaching 220 million viewers. For Season 3, our goal is to make it even bigger and better, and we truly believe it’s happening—right from the very first match.”

    But how does Zee plan to do it? Sehgal pointed to Zee’s history of fostering talent, “At Zee, nurturing and fostering new talents is in our DNA, as demonstrated by properties like Sa Re Ga Ma Pa. Season 3 is already showing massive potential, and we’re aiming to nurture this 3-year-old property into a HUGE success.”

    So, could ILT20 become cricket’s Sa Re Ga Ma Pa? If Zee’s track record is anything to go by, the answer is yes.

    The tournament isn’t just about budding stars-it’s also stacked with cricketing royalty. Harbhajan Singh, with a whopping 711 international wickets, continues to bring his insights to the commentary box. Meanwhile, Pakistan’s Shoaib Akhtar-dubbed the “Rawalpindi Express”-is back as an ambassador, ready to electrify fans with his unmatched cricketing charisma.

    With 34 matches across Dubai, Abu Dhabi, and Sharjah from 11 January to 9 February 2025, cricket fans have plenty to look forward to. Tune in on any of Zee’s 15 linear TV channels, including favourites like Zee Cinema HD, &Flix, and Zee Biskope.

    Six franchise teams-Abu Dhabi Knight Riders, Desert Vipers, Dubai Capitals, Gulf Giants, MI Emirates, and Sharjah Warriorz-are set to battle it out for glory.

    With star-studded rosters and Zee’s entertainment expertise, the third season of ILT20 promises to be a smashing hit. The question is-will you be watching?

    Cricket, drama, and Zee-what more could you ask for? 

  • FanCode serves an ace with exclusive World Pickleball League streaming rights

    FanCode serves an ace with exclusive World Pickleball League streaming rights

    MUMBAI: In a world where sports like pickleball—once considered a backyard pastime for paddle-wielding dreamers—are now commanding global attention, India’s FanCode has picked up the ball and sprinted to the net.

    The country’s digital sports platform is set to exclusively stream the inaugural season of the World Pickleball League (WPL), giving pickleball enthusiasts a courtside view like never before.

    With pickleball fever gripping India faster than a smash serve, FanCode’s bold move proves one thing: unique sports deserve their time in the spotlight, and they’ve got just the platform to deliver the action. Game on!

    The debut league will unfold from 24 January to 2 February at the iconic CCI Mumbai, showcasing top-tier players from around the globe.

    For those unfamiliar, pickleball is an addictive mashup of tennis, badminton, and table tennis. It’s fast-paced, dynamic, and perfect for those who’ve ever wondered, “why choose one sport when you can have them all?”

    Let’s face it—pickleball isn’t just a sport; it’s a vibe. With its global popularity soaring, India is catching on to the fever, and WPL is here to fuel that growth. The league promises thrilling matchups, intense rivalries, and an unforgettable viewing experience.

    FanCode co-founder Yannick Colaco shared his enthusiasm, “Pickleball is rapidly gaining popularity in India, with an increasing number of enthusiasts embracing the sport. The World Pickleball League is set to captivate fans, and we’re thrilled to collaborate with them to bring the excitement of pickleball to sports fans nationwide.”

    Hold on to your paddles, because WPL is not just about gameplay—it’s got a healthy dose of celebrity glamour:

    ●   Chennai Super Champs: Owned by none other than actress Samantha Ruth Prabhu

    ●   Bengaluru Jawans: Co-owned by director Atlee and his wife Priya Atlee

    ●   Pune United: A power duo with Riteish and Genelia Deshmukh, backed by corporate moguls

    ●   Team Mumbai: Owned by Swiggy, because why not mix sports with snacks?

    With this star-studded lineup, WPL is setting the stage for pickleball to become not just a sport but an entertainment extravaganza.

    As the exclusive streaming partner, FanCode will deliver live coverage and on-demand highlights of every match on its app and website. Expect a seamless, device-friendly experience that lets you catch the action whether you’re on the couch or sneaking a peek during work.

    WPL co-founder & CEO, Gaurav Natekar remarked, “FanCode’s rapid rise as one of the favourite sporting destinations for fans across the country provides us with an excellent platform to live stream all the games from the World Pickleball League. We aim to make the sport a household name and are proud to collaborate with a team that shares our passion for the sport.”

    So, are you ready to rally for pickleball? Don’t miss the action-packed debut season on FanCode!

  • Nippon TV promotes Hiroyuki Fukuda to president & COO

    Nippon TV promotes Hiroyuki Fukuda to president & COO

    MUMBAI: Tokyo-based Nippon TV has promoted Hiroyuki Fukuda to representative director, president &  chief operating officer, effective  1 January 2025. He succeeds Akira Ishizawa, who will transition to represent the newly established Yomiuri Chukyo FS Broadcasting Holdings Corp.

    Fukuda, who joined Nippon TV in 1985, has held various key positions in both sales and programming divisions, including divisional president of production &  chief content officer. Most recently, he has been leading content strategy and corporate initiatives, guiding the company to maintain a leading position in viewer ratings.

    In his new role, Fukuda aims to expand Nippon TV’s “content-centric strategy,” focusing on reducing dependency on broadcast revenue while enhancing digital and advertising capabilities. He highlighted the importance of adapting to industry changes and leveraging technology, including AI, to streamline content production.

    Fukuda is also known for his strong leadership and rapport within the industry, as well as his commitment to community outreach. He expressed gratitude for the opportunity and emphasised the necessity of advancing toward new goals in the evolving media landscape.

    The company anticipates significant progress under Fukuda’s leadership as it adapts to the challenges ahead.

  • Tata Mumbai Marathon Returns on 19 January for twentieth edition

    Tata Mumbai Marathon Returns on 19 January for twentieth edition

    MUMBAI: The Tata Mumbai Marathon, a hallmark in the global running community, is set to celebrate its twentieth  edition this Sunday 19 January. First held in 2004, this World Athletics Gold Label Road Race has blossomed into a prestigious event, serving as a launchpad for numerous athletes’ careers.

    In its storied history, the marathon has played a crucial role in helping athletes qualify for prestigious international events, including the World Championships and Olympic Games. Notably, South African Hendrik Ramaala, the inaugural winner in 2004, went on to capture the New York Marathon later that year, underscoring the event’s significance.

    This year, the race will feature last year’s champions from Ethiopia, Lemi Berhanu and Aberash Minsewo, both vying to defend their titles. With Berhanu aiming for an unprecedented third consecutive win, he is poised to make history at the Tata Mumbai Marathon.

    timing

    “My preparation for the Mumbai Marathon has been excellent, especially after Beijing,” Berhanu stated in a recent press conference. “I have experience with this course and believe my focus and guidance from my coach will be key to my success.”

    Joining Berhanu in the men’s elite category is Bazezew Asmare, who recently overcame a minor injury. “I’m fully fit and prepared for Sunday. A good result will propel my career forward, and I am eager to represent Ethiopia on the world stage,” Asmare said. 

    Also in the mix is Kenyan Philemon Rono, a three-time Mumbai winner, who expressed confidence in a comeback following a challenging previous season. “I’ve prepared meticulously for this race despite running a marathon just six weeks ago. Winning is my primary focus this Sunday to pave the way for representing Kenya in the World Championships,” Rono remarked.

    Pacers

    The elite women’s field features Minsewo, who is looking to build on her inaugural marathon victory from last year. “I feel much more prepared this time around and I’m eager to showcase my skills on this familiar course,” Minsewo shared confidently.

    Ethiopian runner Shitaye Eshete, who has transitioned from track events to road marathons, reflected on her journey: “Marathons provide more opportunities for success, but transitioning has been a learning experience that requires high mileage and consistent training,” she explained.
     
    Shuko Genemo, another contender, echoed similar sentiments about the importance of preparation. “I’ve trained rigorously and understand the Mumbai course well. I believe hard work will lead to success,” Genemo noted.

    The race, with a prize purse of $389,524, will reward the top three finishers in both the men’s and women’s categories, with prizes of $50,000, $25,000, and $15,000. Additional bonuses are available for athletes who break existing event records, which are currently held by Ethiopian runners Lemi Berhanu (2:07:32) and Anchialem Haymanot (2:24:15) since 2023.

    As anticipation builds for this landmark edition of the Tata Mumbai Marathon, runners, organiSers, and fans alike look forward to a day of world-class competition, rich history, and the spirit of athletics celebrated in the bustling heart of Mumbai.

  • iTV  Nework ropes in Deepak Saxena as   general manager – sales

    iTV Nework ropes in Deepak Saxena as general manager – sales

    MUMBAI: The  Kartikeya Sharma founded iTV Network, has appointed  Deepak Saxena as general manager – sales, effective January 2025. With a distinguished career spanning over two decades, Saxena is set to play a pivotal role in steering the company’s sales strategy during a time of significant growth and expansion.

    Saxena joins iTV Network from Rachna Television., where he held the position of deputy general manager of sales for NTV, a Telugu news channel. In this role, he demonstrated exceptional leadership and strategic skill, managing a talented sales team and developing effective sales initiatives that enhanced the channel’s market presence.

    Before his tenure at NTV, Saxena was the head of sales and marketing (North) at Sakshi TV, a leading Telugu news channel. He played an instrumental role in the launch and establishment of the channel in northern India, overseeing the sales operations in Delhi and Kolkata regions. His vision and execution contributed to Sakshi TV becoming a recognized name in the competitive landscape of regional news broadcasting.

    Earlier in his career, Saxena held key positions at ETV Network, where he served as group head for Hindi regional channels based in New Delhi. His strategic approach led to significant airtime sales within a cluttered market, allowing Hindi regional channels to carve out a niche for themselves. His career began at Amar Ujala group, where he advanced from space sales in print media to becoming an Advertising Officer.
    .
    Saxena’s academic background includes a bachelor’s degree in economics from Aligarh Muslim University and a post graduate diploma in marketing Management from Lal Bahadur Shastri Institute of Management and Development Studies, where he graduated with first-class honors. This combination of practical experience and academic excellence has equipped him with a solid foundation in both business strategy and marketing prowess.

  • Red FM’s floating studio sets sail at Maha Kumbh 2025

    Red FM’s floating studio sets sail at Maha Kumbh 2025

    MUMBAI: A cosmic calendar turns its mythical pages, and you’re alive to witness the celestial phenomenon of the Maha Kumbh 2025—a spectacle so rare it happens once every 144 years. It’s not just a gathering; it’s humanity flowing like rivers merging at the Sangam, a spiritual concert headlined by divinity itself.

    But wait—your boss just denied your leave. Ouch. Forget setting foot on the holy sands; you’re stuck in your cubicle, drowning in deadlines while your soul craves the chants of sages and the aroma of faith.

    Well, what if your morning radio show could teleport you to the mystical banks of the Sangam?

    Red FM, India’s beloved radio network, is doing just that! This Maha Kumbh 2025, Red FM takes its audience on a 39-day cultural journey with The Voice of Kumbh, blending soulful music, spiritual insights, and captivating podcasts into an unforgettable experience.

    Red FM isn’t just playing your favourite hits; it’s turning your commute into a spiritual voyage. The highlight? A floating studio broadcasting live from the confluence of the Ganga, Yamuna, and the mystical Saraswati rivers. Think soulful performances by young prodigy Gungun Jaiswal, poetry by Shivam Bhagwati, and classical strains from Rishi Mishra of the Banaras Gharana, all against the serene backdrop of the Sangam.

    Who wouldn’t want to start their day with this blend of tradition and tranquillity? Oh, and you can actually join the “Boat to Sangam” experience by winning daily contests hosted by Red FM. Tempting, right?

    For those who live for stories, Parikrama Prayagraj Ki dives into the fascinating history of Prayagraj’s six iconic temples. Whether it’s the Nagvasuki Temple or the serene Bharadwaj Ashram, Red FM’s Morning RJ will walk (and talk) you through the ancient tales and spiritual significance of these timeless sites.

    And if podcasts are your jam, Red FM has you covered with Katha Kumbh Ki. Featuring astrologer and spiritual mentor Anita Doval, this series delves into the myths and history of the Kumbh Mela. Want to know why millions gather for the ‘Shahi Snaan’ or the origins of this age-old tradition? Tune in and let Doval unravel these mysteries in her soothing voice.

    Keeping things practical, Red FM will share daily updates on the ‘Shahi Snaan’ schedules and essential information from the government. No more fumbling through WhatsApp forwards—this is your one-stop guide to navigating the Kumbh chaos.

    Ganesh to Ganga, Red FM has it all covered!

    Turn up the radio, tune into spirituality, and let Red FM sail you through the Maha Kumbh 2025. Because where else can you find the Sangam spirit on your morning drive?

  • ICC releases  invitation to tender for pathway events from 2025-2027

    ICC releases invitation to tender for pathway events from 2025-2027

    MUMBAI: The International Cricket Council (ICC) has  released its invitation to tender (ITT) for various rights for ICC Pathway Events from 2025 up until the end of 2027.

    Following the successful conclusion of the production and distribution of ICC Pathway Events from 2021-2024, the ICC is now starting the process for the next cycle.

    The one combined package consists of 56 Pathway events comprising of 1246 matches across Women’s Cricket World Cup 2025, Men’s and Women’s T20 World Cups 2026 and 2028 and Men’s Cricket World Cup 2027.

    The bundled rights include broadcast rights, event sponsorship rights, data rights and the successful bidder will also have the obligation to produce all matches. The successful bidder will have exclusivity to show the events live in India while the matches will be beamed live on the ICC’s OTT platform, ICC.tv in the rest of the world.

    ICC chief commercial officer Anurag Dahiya said: “This is an incredibly exciting time for ICC Pathway Events. They play an important role in the development of cricket across our Emerging Members and provide context to ICC global flagship events. With the competitive and exciting cricket showcased in these events, the next three years present a fantastic opportunity to engage and strengthen relationships with fans across markets globally.”

    The ITT was  released today, and interested parties need to email iccmediarights2024-2031@icc-cricket.com to access the tender documents.

  • South Africa’s Betway SA20 Season 3  cricket league sets new viewing and attendance records

    South Africa’s Betway SA20 Season 3 cricket league sets new viewing and attendance records

    MUMBAI: It’s in crackling, explosive form. Betway SA20 has kicked off its third season with a record-breaking opening match viewership, surpassing previous records and solidifying its position as a major force in South African cricket.

    The opening match between Sunrisers Eastern Cape and MI Cape Town drew a record 382,778 live unique viewers on SuperSport, a 129 per cent  increase from Season 2. This makes it the second-highest recorded live opening viewership number on SuperSport this summer, behind the T20 series between the Proteas and India.

    Additionally, the opening week saw record attendance numbers, with four sold-out matches and an 79 per cent attendance rate across six matches. The fans have enthusiastically embraced the cricket and entertainment experience, setting the stage for a successful tournament.

    League commissioner Graeme Smith attributed the success to the collective efforts of the franchises, SuperSport, and the fans, saying, “We’ve worked hard to establish the league as a property that appeals to viewers at home and those who come to the stadium. These numbers give us the confidence that we’re on the right track to building on a strong foundation. The league has come to be recognised as amongst the best in the world after the IPL. Most people did not give us a chance of succeeding.”

    Nielsen Sports SA managing director Tumelo Selikane added, “We’re thrilled with the response to the Betway SA20 league. The strong viewership numbers are a testament to the league’s growing popularity and the exceptional work of SuperSport and the League.”

    Betway SA20’s success has also attracted new sponsors, further solidifying its commercial value and appeal. As the tournament progresses, the league is poised for continued success, with strong viewership numbers and growing commercial appeal.

  • Shemaroo’s Q3 revenue: Adapting to digital and facing legacy trials

    Shemaroo’s Q3 revenue: Adapting to digital and facing legacy trials

    MUMBAI: Shemaroo Entertainment Limited has rolled out its financial results for Q3 FY25 and the nine-month period ending 31 December 2024. Founded by the ever-visionary Raman Maroo in 1962 as a humble book library, Shemaroo has since performed an Indian cinema-style transformation into one of India’s foremost entertainment companies. With a current market valuation of approximately Rs 10,000 crore and a legacy spanning six decades, the company is proof that a great plot (and some brilliant foresight) can weather any twist. Maroo’s genius for spotting trends early—like assembling one of India’s largest content libraries—has cemented Shemaroo’s reputation as a box-office favourite in both traditional and digital media.

    Now, who says legacy brands can’t dance to a new tune?

    In today’s fiercely competitive market, where giants like Netflix, Amazon Prime Video, Sony and Zee vie for consumer attention, Shemaroo’s strategy is anything but passive. The company’s ability to repurpose its extensive Indian cinema and regional film library for streaming platforms, coupled with its focus on regional and niche content, is its secret sauce for staying relevant. Can a legacy brand like Shemaroo thrive in a world dominated by binge-worthy web series and blockbuster originals?

    Let’s dive deeper into the numbers and uncover the plot twists behind the balance sheet.

    Consolidated Performance

    For Q3 FY25, Shemaroo Entertainment reported consolidated revenue from operations at Rs 16,437.42 lakhs. Think of it as a steady performance—better than Rs 15,592.64 lakhs in the previous quarter but just a tad shy of Rs 16,206.08 lakhs in Q3 FY24. Adding Rs 296.45 lakhs in other income, the total income reached Rs 16,733.87 lakhs for the quarter. It’s not quite a standing ovation, but at least the audience has not walked out.

    Now, let’s talk about EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation)—the backstage crew of financial performance. For Q3 FY25, EBITDA stood at Rs 1,539.47 lakhs. Rising operational costs and tight advertising budgets played the villain here, but the show must go on! Meanwhile, Profit After Tax (PAT) took a dramatic dive, with a loss of Rs 3,652.75 lakhs, compared to a profit of Rs 1,228.94 lakhs in Q3 FY24. If this were a movie, we would call it a tragic second act.

    For the nine months ended 31 December 2024, consolidated revenue totalled Rs 48,082.93 lakhs. That’s down from Rs 50,834.08 lakhs in the previous year—not the kind of sequel numbers anyone hopes for. EBITDA came in at Rs 4,210.69 lakhs, while PAT posted a net loss of Rs 10,937.90 lakhs, compared to a loss of Rs 2,041.57 lakhs in FY24. It’s safe to say, the financial script could use a few rewrites.

    Despite these challenges, Shemaroo’s numbers reveal a company determined to stay in the game. With rising operational costs and shifting consumer preferences, the Q3 results underline the importance of resilience and adaptability in today’s cutthroat entertainment landscape. After all, every blockbuster needs a bit of suspense, doesn’t it?

    Standalone Results

    On a standalone basis, Shemaroo’s revenue from operations for Q3 FY25 was Rs 15,542.52 lakhs, edging up from Rs 15,226.01 lakhs in the previous quarter and Rs 14,773.76 lakhs in Q3 FY24. Total income, including Rs 253.41 lakhs from other sources, hit Rs 15,795.93 lakhs for the quarter. While it’s not quite a red-carpet moment, it’s certainly not a straight-to-DVD release either.

    EBITDA for Q3 FY25 clocked in at Rs 1,419.05 lakhs. Operational costs, which soared to Rs 14,792.44 lakhs, weren’t shy about stealing the spotlight. Meanwhile, PAT took a dramatic dive, delivering a loss of Rs 3,739.99 lakhs compared to Rs 2,732.39 lakhs in Q3 FY24. Let’s call this twist in the tale Shemaroo’s “Bollywood tragedy” phase.

    For the nine months ended 31 December 2024, standalone revenue reached Rs 45,506.20 lakhs, falling short of Rs 48,541.42 lakhs reported in the same period last year. Total income tallied up to Rs 46,058.52 lakhs, while EBITDA for the period stood at Rs 4,153.34 lakhs. PAT for the nine months delivered a loss of Rs 8,176.58 lakhs, more than doubling last year’s Rs 4,035.48 lakhs. These numbers suggest Shemaroo’s script might need some serious rewrites to avoid becoming a “box-office bomb.”

    Still, Shemaroo’s knack for juggling its legacy operations with a burgeoning digital portfolio shows promise. After all, every epic needs its moment of redemption—here’s hoping Shemaroo’s next act delivers the blockbuster twist we’ve all been waiting for!

    Shemaroo’s dual focus on traditional media and digital growth has been a defining aspect of its strategy. While revenue from legacy operations faces mounting challenges, the company’s investments in digital platforms are yielding promising results. Shemaroo’s partnerships with OTT players and its direct-to-consumer initiatives are driving audience engagement and revenue growth. The question remains: can Shemaroo go viral in the digital world while keeping its classic charm?

    The digital segment has shown significant traction, with increasing subscriber counts and higher engagement metrics. However, the competition in the OTT space is fierce, with new entrants vying for market share. Will Shemaroo’s robust content library and its reputation for delivering quality entertainment be enough to sustain long-term growth? Or will the digital world prove to be a tougher audience than expected?

    Shemaroo has long been a pioneer in India’s entertainment sector, leveraging its extensive content library to cater to diverse audience preferences. The company’s innovative marketing initiatives, such as regional-language content expansions and festival-centric campaigns, have strengthened its brand equity. However, the slight decline in revenue indicates that the path forward will require even greater innovation to compete in a market increasingly dominated by digital platforms.

    Can Shemaroo continue to build on its legacy while charting a new course in the digital age? The coming quarters will reveal whether this stalwart of Indian entertainment can transform challenges into opportunities and emerge stronger in a competitive landscape. For now, Shemaroo is writing its next chapter—and it promises to be an interesting read.

    After all, even legends need to adapt—no one wants to be a rerun.