Category: Software

NEW DELHI: An ‘Archive of Indian Music‘ (AIM) has been established in the Indira Gandhi National Centre for the Arts in a unique first-of-its kind effort to digitise and preserve old and rare gramophone records.

This is because many of these rare records are on the verge of destruction and would be lost forever without timely action.

The Archive was launched by External Affairs Minister Salman Khurshid in the presence of renowned classical dance exponent and AIM Advisory board member Padma Vibhushan Dr. Sonal Mansingh, historian and archivist Dr. Boria Majumdar, IGNCA Member Secretary Dipali Khanna, and renowned author/historian and founder-trustee of AIM Vikram Sampath.

AIM is the brain-child of Bangalore based author/historian and Sahitya Academy winner, Vikram Sampath and has been established with the generous help of T V Mohandas Pai, chairman of Manipal Global Education.

The main objective of AIM is to create the first digital sound archive of India and disseminate the content freely among all music lovers through an online portal and through innovative ways like audio exhibitions, listening kiosks, guided listening sessions etc. and by taking it to the youth in schools and colleges and giving them a new perspective of looking at Indian history – through sound. 

The range of gramophone records that will be restored include Hindustani and Carnatic classical music, Folk music, Early Cinema, Theatre, Speeches of great leaders of the country and voices of common Indians that were recorded starting 1902.

Pai believes that ‘AIM is a brilliant initiative to refurbish the rich musical tradition left behind by our ancestors, it is a unique concept that provides us with an opportunity to access the rich audio records that we have inherited and we are extremely proud of. In this day where only material gains matter to people, I am delighted to see a young man like Sampath who has worked on this with unparalleled passion and zeal and hence I came forward readily to support his dream and help it materialize.” 

Sampath added, “India‘s musical inheritance is a larger aspect of its identity in the world of music. AIM is an intellectual property created to save these vintage recordings for the future generations to know and be proud of the work created by the musical geniuses of our country. It breaks my heart to see this valuable cultural inheritance rot in the most despicable manner in flea markets and Kabadi shops across India. On a war-footing, we hope to reverse this trend and have set ambitious targets for ourselves – including restoration of 100,000 records within the next five years and construction of a National Sound Archive of India in Bangalore, with parallel centers in other parts of India. Equally important is disseminating this archived material for the public at large as it is the treasure that every Indian has inherited and has a rightful access to”

Established in 2011, the Trust has set up an office in association with the Manipal Centre for Philosophy and Humanities in Bangalore and imported state-of-the-art machinery to digitise old gramophone records.

The website of AIM www.archiveofindianmusic.org features around 200 artistes and nearly 1000 tracks at present – all of which can be accessed completely freely and sitting at home. Rare tracks including Gandhiji‘s Spiritual Message that he recorded in 1931 in England, the country‘s first recording by Gauhar Jaan in 1902, Tagore reciting his Bengali poetry, the first recording of the National Anthem by the Viswa Bharati Chorus, the first recording of M S Subbulakshmi as a child of nine years are just a few of the valuable gems in the website. The Archive has already collected nearly 10,000 old and vintage gramophone shellac and vinyl plates from various parts of India for purposes of restoration.

AIM has trustees from all over India and is guided by an advisory board comprising of some of the most eminent artistes of the country – filmmaker Shyam Benegal, danseuse Sonal Man Singh, Chinmaya Gharekhan of IGNCA, Bombay Jayashri, Dr. Jayanthi Kumaresh, Pt. Vijay Kichlu, VAK Ranga Rao, Alarmel Valli, Dr. Shyamala G Bhave, Lalith Rao, Nandini Ramani, VAK Ranga Rao, Arundhati Ghosh of IFA, and Bhaskar Mitra of Sangeet Ashram Kolkata.

MUMBAI: A group of graduates from Thiruvananthapuram in Kerala have launched a TV channel called ‘We 4 U‘, the first 2G/3G mobile TV channel. The channel can be accessed anywhere in the world.

The engineering graduates said that their intention was to promote local news and events.”This is an era of mobile revolution and so we have decided to launch a television channel based on mobile technology,” said Aravid S G one of the founders. The channel can also be viewed on desktops, laptops, tablets, iPads but not on TV.

The channel is going in its test phase soon and will focus on local news and events such as programmes of residence associations and the youth. It will run for 24 hours and will be supported on all platforms such as Java and Android.

Tie ups are being planned with other TV networks for expansion. For now the channel will be available at normal rates.

MUMBAI: According to media reports the social network giant Facebook plans to let marketers insert 15-second video ads directly into people‘s news feeds. This step needs to be taken with caution as it may not go down well with its users.

Buyers could target the age and gender of the users who‘d find the ads in their feeds reports claim citing “two people familiar with the matter.” Ads could sell for as much as $2.5 million a day depending on how many people watch them.

Execs appear to appreciate the possibility of a backlash: CEO Mark Zuckerberg has delayed the plan “at least twice” as he considers ways to minimise user ire over the ads, for example by offering them in high-def and ensuring that people won‘t see the same pitch more than three times a day. But the sales opportunity apparently is too lucrative to resist.

Advertisers likely will spend nearly $64 billion in the US this year on TV ads vs $36 billion on the web. That‘s why digital powers including Google, Yahoo, and AOL are gunning for TV advertising – including by staging their own NewFront sales pitches to ad buyers as they also gather for television networks‘ upfront presentations.

Last week Facebook COO Sheryl Sandberg told analysts that her company has “a massive and engaged audience around the world that brands can use to build awareness and drive sales. Every night 88 million to 100 million people are actively using Facebook during primetime TV hours in United States alone.” Nielsen has been working with Facebook to come up with ratings for online videos that would be similar to TV ratings.

MUMBAI: Indian bred multinational digital agency Gozoop, which recently expanded its global presence by setting up operations in Singapore, has announced the acquisition of Red Digital, one of India‘s leading social media agencies. With this business acquisition, clients and employees of Red Digital will be consolidated under the Gozoop brand, thus revitalising the latter‘s Indian operations.

The acquisition is in line with Gozoop‘s strategy of increasing the revenue contribution from its Indian operations. Over the past few years, Red Digital has worked for several marquee brands such as Mumbai Indians, Dell, PepsiCo, BMW, Parker Pens, Adidas, PVR, Godrej, Berger Paints, Reliance Foundation, Educomp, Citibank, ICC and Discovery Channel.

The acquisition of Red Digital will play a pivotal role in Gozoop‘s global expansion in terms of operations and client portfolio. With Red Digital‘s rich client base and strong presence in five key cities in India, and Gozoop‘s international exposure and clientele, the combination will enhance Gozoop‘s global presence and cost efficiencies.

Currently, 65 per cent of Gozoop‘s revenue is attributed to its international operations in UAE & Singapore. Post the acquisition and with a total of 65+ retainer clients, Gozoop aims to double its Indian revenue in the next financial year. Gozoop‘s domestic operations will now contribute close to 50 per cent of revenues, an increase of 50 per cent from earlier. The acquisition will also increase the employee strength of the company to about 100 members, making Gozoop one of India‘s largest digital agencies in terms of employee strength as well.

Commenting on acquiring Red Digital MD India Ahmed Naqvi and co-founder of Gozoop said, “Gozoop has always aspired to be a market leading digital agency and this deal will exponentially accelerate our ability to realise that ambition by giving us access to newer geographies across India. Red Digital‘s world-class brands & top talent, together with Gozoop‘s end-end digital service offerings & social products like Zozolo, will help move our collective clients and the industry forward. We expect further consolidation in our industry and look forward to acquiring digital agencies to fuel our growth in India as well as to enter international markets like USA, Australia & Qatar.”

MUMBAI: Making a new move into internet television, Google will start selling a $35 gadget that will plug into a high-definition TV and stream video from Netflix, YouTube and other sources.

The two-inch device, dubbed Chromecast, is aimed at replacing set-top boxes and can be controlled by both Android and Apple smartphones or computers. Google said it will also stream music or even show web pages from computers using the Google Chrome web browser.

Analysts said the device could be a disruptive move by Google to compete with Apple and other tech companies that want to bring internet services to the television set. Forrester analyst Sarah Rotman Epps tweeted that it represents a “smaller, more elegant approach” compared with Google‘s previously halting efforts at similar products.

The new Chromecast gadget looks something like a USB memory stick but packs far more capabilities. When plugged into a TV set, Google said the gadget will connect both to a home wireless router and to other devices such as smartphones, tablets or laptop computers. Anyone in range can then use their smartphone or computer as the “remote control” – to select a video from YouTube or Netflix, for example.

The Chromecast takes its cue from the selected device but then streams the video or other material directly from the internet, through the home router, so the smartphone‘s battery doesn‘t drain, Google representatives said.

MUMBAI: Vodafone India is offering its prepaid and postpaid mobile subscribers free Twitter access for a period of three months starting today (29 July).

Under the promotion, users will be able to access mobile.twitter.com or the Twitter Android app without incurring any data charges on the Vodafone network. The operator clarifies that access to mobile.twitter.com would be free only when the subscriber uses the native or default browser.

It also adds that “the Eligible Subscriber would only be charged for connection setup, at 10p/10KB on 2G all circles except Uttar Pradesh (West), Madhya Pradesh and Karnataka and 2p/10KB on 3G and 2G in Uttar Pradesh (West), Madhya Pradesh and Karnataka in case he/she is subscribed to Pay As You Go Tariff at Prevailing Pack Tariff in case he/she has subscribed to any of the Vodafone India Mobile Internet Packs.”

Free Twitter access is available only when the subscriber sets the APN to ‘www‘ in the Internet data settings on the phone. The offer is not available to BlackBerry users.

Vodafone is also running advertisement messages within the Android Twitter app showing promotional messages under individual tweets and pop-up messages when one tries to compose a tweet.

It‘s not the first time an Indian telecom operator has tied up with Twitter to offer free access. In April, Reliance Communications had also tied up with Twitter to offer a “Twitter Access” program for three months, wherein it offered its GSM subscribers access to Twitter‘s mobile website and app without levying any extra data consumption charges.

MUMBAI: Naredra Modi fans seem to be going all the way to promote him on every platform as well as take advantage of his popularity. The latest is a smartphone called Namo android smartphone that has been created by a group of people who claim to be ‘independent body of fans of Narendra Modi‘, the chief minister of Gujarat.

Namo is the short form of the popular politician as well as an abbreviation of Next-generation Android Mobile Odyssey, the creator of this phone.

The Facebook page for this already has over 3000 likes as well as coverage across many print and online spaces. The handset features are mentioned as follows on the website: 1 GB RAM + 16 GB ROM, 2 GB RAM + 16 GB ROM, 2 GB RAM + 32 GB ROM, 2 GB RAM + 64 GB ROM, 1.5 Ghz MT6589 Turbo Chipset, 13 MP Camera, Corning Glass 2, Screen 5 inches.

The launch has already been carried out and the phone is expected to be released to the market soon. They are also looking at getting permission from Modi for using his signature for their ‘signature edition‘ of the phones. The phones are said to be China made, which will be imported to India and branded with this name and then sold here at about Rs 15,000.

The reliability of such phones will surely be under question. However, fans on their Facebook page seem to be keen to buy one. Preloaded videos and applications about the popular chief minister will also be available in the phones.

MUMBAI: The ongoing struggle, regarding the entertainment tax, between the Cable Operators & Distributors Association (CODA) and the Maharashtra State government has reached the next level. After postponing the decision to blackout all Hindi, English and Marathi news channels on state revenue minister Balasaheb Thorat’s request a couple of weeks ago, the organisation met with him last week.

“He has asked us to give a detailed presentation about the current cable TV scenario in the state, the revenue generation in the current tax regime and also compare it with what will happen when entertainment tax on subscribers and set top boxes will be brought down,” confesses Anil Parab.

The Maharashtra regime currently levies entertainment tax on cable TV subscribers at the rate of Rs 45 per sub; CODA has been imploring and lobbying with the government to scale this down to Rs 15 or Rs 20 as is the practice in many other states and cities.

According to Parab, the current rate is too high considering that transparency in the cable TV sector has really gone up and leakages have reduced with the introduction of set top boxes and digitisation. “The only only reason we had agreed to a hike to Rs 45 per sub was because there was under-declaration in the ecosystem and hence a perceived loss to the state exchequer. But with declarations of cable TV subs by cable operators and MSOs more than doubling, rate needs to be brought down as the burden on the industry is crippling us and really hurting our viability,” he reveals.

CODA is slated to meet the minister this week and make its presentation. As of now, Delhi’s rate is Rs 20 while in other cities it is less than five per cent. “The current rate is too much. We would be happy with anything between Rs 15 and Rs 20,” says Parab.

NEW DELHI: Horse & Country TV, the specialist equestrian sports and lifestyle network, has tied up with Amagi Media Labs to deliver its signal to cable, satellite and IPTV operators as part of its international expansion plans.

Amagi offers a next generation cloud-based broadcast distribution and play out infrastructure for television networks. The Bangalore-based company runs India’s largest local advertising network playing more than one million local ad seconds every month on more than ten TV networks ranging from sports and news to entertainment and lifestyle. The company also has international deployments of its broadcast infrastructure in Singapore and Africa.

Horse & Country will leverage Amagi’s cloudport infrastructure platform to deliver localised channel feeds to current and future markets where the channel is distributed.

The cloudport platform is designed as a full-featured alternative to traditional channel play-out options (like satellite, fibre). TV networks can deliver feeds with rich channel branding, diverse language versions and subtitles using cloudport.

The platform can incorporate local advertising and local programme insertion and will shortly also allow for the insertion of live programming. Unlike earlier iterations of remote play-out technologies, the platform allows for full monitoring of programme play-out and health of the play-out servers at the headends. The play-out servers are fully redundant which ensures seamless and fail-safe operation.

H&C TV conducted an extensive review of technology options for international delivery and play-out of localised content including satellite, fibre and IP delivery, working with John Wallace of Wallace Broadcast, before selecting Amagi cloudport as the best solution for its specific needs for international expansion.

H&C TV CEO and chairman Heather Killen said, “Future-proofing our channel for multi-platform international distribution has been a key strategic goal for H&C as we expand our presence in new markets. We are confident that we have found in Amagi a partner that will support our development in an extremely flexible and targeted way.”

Amagi co-founder strategy investments and R&D Baskar Subramanian said, “We believe that cloud-based models are the future of broadcast. Cloudport holistically addresses all the needs of broadcasters for channel play-out and is set to become the standard for multi-platform channel delivery, replacing expensive satellite and fibre-based content delivery. We are delighted to announce Horse & Country TV as Amagi’s first Europe-based, international channel and look forward to a long and successful partnership as they continue their international roll-out.”

Horse & Country TV broadcasts in the UK and Ireland, the Netherlands, Sweden and Malta. The Channel carries exclusive sports event coverage, news, documentary and personality-led programming to the passionate audience for horse sports and country living.