Category: Software

  • DAB Radio: A toy for the iPod GenX

    SINGAPORE: Radio as we know it, is soon going to be a thing of the past. With new and emerging technologies, radio is all set to get a face lift.


    Radio in Asia, is the most accessible of the media and what‘s more… it‘s free. There are a few key factors behind the success of analogue radio. It‘s simple and user friendly, has a wide variety of content, it‘s portable and mobile and has a broad audience appeal. But the big question is – Will analogue radio survive in a digital world?


    The answer to that is anyone‘s guess. The next generation of radio – Digital Audio Broadcasting (DAB) – is now vying for consumer attention.


    While DAB radio defines the next generation of radio receivers, it must cross the cultural divide first and gain consumer acceptance. The hurdle it faces are that users don‘t want to move into new and unfamiliar technology and hence DAB Radio must offer much more than FM / AM. Also, incremental cost must be justified by content and new features and it has to change the way traditional radio is consumed. Perhaps, the most crucial thing is that DAB radio must offer more than just radio.


    Highlighting the key strengths of DAB, Frontier Silicon UK VP sales and marketing Steve Evans said, “DAB has better quality audio, is easy to tune in, has more channels, provides data services, has future proof technology and value added features. However, it is not just about high quality radio. Compared to conventional analogue radios, DAB has to be much more. Moreover, broadcasters can capitalise on the potential of DAB technology to transmit more attractive data services.”


    “On the other hand,” Evans said, “Receiver manufacturers can develop receivers that enable the consumption of the services. However, there has to be cooperation between broadcasters and receiver manufacturers.”


    What‘s more, DAB also enables EPG (Electronic Programme Guide) and allows the iPod generation to get their music, where they want it and when they want it. “EPG allows listeners to see what‘s on now and for the next seven days, search programmes by genre, by time, and allows them to set advanced timer recordings. It also enables recording of programmes in real time or at a later date in the same way as a personal video recorder (PVR) apart from enhancing the user‘s radio listening experience,” Evans said.


    Another important feature of DAB is that it gives the consumer the ability to pause, rewind, fast-forward, and record live radio to variety of storage mediums. “This is a growing feature that is becoming synonymous with DAB digital radios. It works both on audio data and DLS text messages, however, small incremental price due to additional RAM memory required for rewind buffers,” said Evans.


    DAB‘s Dynamic Label Segment also allows broadcasters to send text information and control characters along with the audio service. The text can be used to provide more information about the station and also to increase advertising revenue for the broadcasters. Apart from this, a Slide Show feature in DAB allows broadcasters to send a sequence of images (JPG/BMP) associated with tracks being played. “Visual along with audio would greatly help radio advertisers to increase advertising revenue and is already being trialled by numerous broadcasters,” Evans said.


    Additionally, content can also be repurposed for different delivery platforms. Evans said, “DAB is an ideal transport channel for web site content to be delivered to users using the DAB BWS user application. Broadcast Website (BWS) allows DAB multiplex operators to use the internet as source content and deliver an entire web site to a DAB receiver using only the broadcast channel of DAB. Content on the web site can be used to promote the broadcaster and provide interactivity to the consumer.”


    Another aspects of DAB is that it enables mobile digital TV by using T-DMB (Digital Multimedia Broadcast). “DAB can act as a transport mechanism to deliver video to receivers and has the capability to deliver video up to 1.5Mbps. It also enables the long awaited mobile TV deployment using broadcast technology, rather than cellular based point-to-point service, which has traffic handling limitations,” Evans said.


    T-DMB services have already commercially launched in Korea, China and very recently in Germany.


    However, these data services are useless unless suitable receivers are introduced into the market. DAB receivers should:


    • Present the data in a ‘usable‘ and ‘attractive‘ manner
    • Low power consumption to ensure long battery life
    • Low cost to promote mass market uptake
    • Easy integration to enable more manufacturers
    • Sufficient processing power to cope of datacast decoding
    • Programmable to cope with changing standards


    The key features of Next Generation radios include:


    • Large display to show more contents
    • Built-in memory for data caching applications (pause/rewind)
    • Support for external memory plugin to read audio files (USB host/slave)
    • Support for Firmware Upgrade (USB) to cope with changing standards
    • Applications including DAB, FM, Audio decoders, Picture/Video decoders, PVR like capability

  • MSN ties up with LivePlanet for next gen online content

    MUMBAI: Online content service provider MSN has announced an alliance with LivePlanet, a Los Angeles-based production company with the aim to bring a new generation of storytelling online.


    The first show that will be launched under this recently announced MSN Originals initiative is LivePlanet‘s production Fan Club: Reality Baseball.


    The upcoming show aims to move unscripted programming into the big leagues of new media with always-accessible content and interactivity that puts the MSN audience at the center of a unique entertainment experience.


    Fan Club MSN says gives fans control of the Schaumburg Flyers, a real professional minor league baseball team based in a suburb of Chicago. Each day, new online content will tell the stories of the Flyers‘ players, giving the fans intimate knowledge of “their” ballclub, as well as the team‘s coaches, wives, girlfriends and personalities, revealing their dreams, demons, triumphs and difficulties, on and off the playing field.


    MSN users will manage the team on a daily basis, voting to determine such key decisions as the batting lineup, fielding positions and pitching roster. Fantasy baseball meets reality TV in “Fan Club: Reality Baseball,” where the fans run the team and control the action.


    MSN director of business development Joe Michaels says, “We are going to hit one out of the park with Fan Club: Reality Baseball. We were a bit stunned at first that a professional baseball team would allow our audience to manage it, but we quickly realized that ‘Fan Club‘ is a fabulous programming concept which is perfect for the Web.


    “We are thrilled to be working with LivePlanet because they are great storytellers who can deliver the drama and excitement behind the scenes of this professional sports team. Fan Club is a great example of what we‘re doing with MSN Originals: providing our audience with new and engaging entertainment experiences and opening up significant opportunities for advertisers.”


    LivePlanet CEO Larry Tanz says, “This is Bull Durham meets fantasy sports, and it‘s all real. We expect ‘Fan Club‘ to appeal to anyone who has ever yelled at their TV because they thought they could do a better job running the team — now the fans will have their chance.


    “Fan Club will appeal to sports fans and non-sports fans alike with the type of behind-the-scenes, unscripted drama seen in shows like Project Greenlight. Because MSN reaches hundreds of millions of users, the show will have access to a vastly larger audience than television. And the interactive features of MSN are the key to allowing fans to control their ballclub, something television can‘t currently accomplish.”


    The Northern League in which the Schaumburg Flyers play divides its season in half, with the winners of each half meeting in the playoffs.


    Fan Club: Reality Baseball is slated to go live in mid-July in time for MSN users to manage the team day to day for the full second half of the 2006 season, determining whether or not the Flyers will make the playoffs.

  • Mobile TV is creating a new demographic appeal in the US: Study













    MUMBAI: Telephia, a measurement information provider to the mobile industry in the US, has announced a research undertaken shows that more than two million, or 1.4 percent, of the US wireless user base subscribed to a mobile video plan during the first quarter of 2006.


    The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers.

     

    Telephia president and CEO Sid Gorham says, “Mobile TV represents a huge revenue opportunity for companies in all parts of the communications and entertainment value chain.”


    Telephia research shows that the Hispanic and Black/African-American demographic groups made up 23 and 19 per cent of the mobile TV subscriber base in the US during the first quarter of this year, respectively. This is approximately double the share these groups represent of the broader mobile user population.

     

    “The early popularity of mobile TV with these groups continues the demographic trend we see in the adoption of all advanced mobile data services. Mobile TV will allow marketers to reach this audience with a wide range of innovative advertising and commerce approaches. To execute successfully on this exciting opportunity, the industry needs detailed research that tracks the evolving behavior and preferences of the mobile TV user. Our clients are particularly interested in using audience measurement data to target advertising and interactive commerce” adds Gorham.


    Demographics of mobile TV subscribers, wireless and non-subscribers in the US




























    Demographic Group Mobile TV Subscribers Wireless Subscribers Non Subscribers
    White 47 per cent 72 per cent 76 per cent
    Hispanic 23 per cent 10 per cent 8 per cent
    Black/African-American 19 per cent 11 per cent 8 per cent
    Asian or Pacific Islander 7 per cent 2 per cent 2 per cent

    Telephia, had launched the industry’s first mobile television user panel last month. This longitudinal research panel will provide the mobile industry with detailed measurement of the attitudes and behaviours among the rapidly growing mobile TV audience.


    Telephia will begin by tracking users of the current unicast-based services (e.g. the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon’s V Cast service). The panel will expand to include subscribers of multicast mobile TV networks when they launch in late 2006 and 2007. Telephia is currently building its panel in the US and the UK and will expand coverage to the rest of Europe and parts of Asia in 2007

  • Mauj Telecom is the mobile partner for Wimbledon in India

    MUMBAI: Indian mobile value added services provider Mauj Telecom has just served an ace. In partnership with the All England Lawn Tennis and Croquet Club, Mauj Telecom has launched an exclusive Wimbledon Mobile portal. This partnership has been facilitated by IMG Media. The multi-modal portal is available on sms, voice and WAP/GPRS.


    Tennis buffs can catch match schedules, score updates and Wimbledon news by sending ‘Wimbledon’ as a sms to 7007. The Mauj Talk Voice portal can be accessed by calling 5057007 on the mobile phone. Radio Wimbledon is another innovation that will be available live on this. Wallpapers, videos, video ringtones, themes, colour logos and other mobile content will be available on www.mauj.com on the net and on wap.mauj.com on GPRS / edge phones.


    The content also includes 2005 Championship Round-Up and 2006 Championship Preview. Throughout the Wimbledon fortnight, wallpapers and videos of daily preview, individual match highlights, player interviews and daily round-up will be updated approximately within two hours of the matches.


    A separate zone is being built featuring 101 Golden Moments of Wimbledon History. This features videos and images of some of the most memorable moments at Wimbledon, including the historic tennis battles between Martina Navratilova and Steffi Graf, John McEnroe and Bjorn Borg, Andre Agassi and Goran Ivanisevic, Pete Sampras and Goran Ivanisevic.


    Sampras’ epic seven victories and the fierce battles of the Williams sisters will also be there.


    IMG Media sdenior intl VP Andrew Wildblood said, “IMG Media is excited to partner with Mauj to bring Wimbledon mobile content to India. IMG is always trying to extend the reach of its premier sports properties like Wimbledon beyond the traditional broadcast viewing. Mauj is the best of class mobile partner and distributor in India and will help us extend the reach of Wimbledon among the fastest growing mobile markets in the world”


    Mauj Telecom CEO Arun Gupta said, “Mobile phones are becoming the centre of the entertainment universe. In the past, too, we have been bringing quality mobile content to cell phone customers, be it entertainment, sports or Bollywood. Mauj Telecom is extremely glad to partner with Wimbledon and IMG Media to launch the content exclusively in India on 7007, 5057007 Mauj Talk and wap.mauj.com portals. With this, we bring the best tennis action to the 90 million mobile consumers in India.”


    Mauj Telecom is part of the People Group, which also owns internet brands such as Shaadi.com, Astrolife.com and Fropper.com. Mauj‘s wap portal wap.mauj.com offers mobile gaming, mobile music, mobile video and GPRS/EDGE/WAP space facilities. Its shortcode is 7007

  • Mobile Televison: The next big thing

    SINGAPORE: While the rain Gods are showering upon the city of Singapore, there is an onslaught of discussions on the new technologies for broadcasting at the Broadcast Asia Summit 2006 being held in Expo City.


    With a full house on a Monday morning, professionals from various media companies from Asia and elsewhere are lapping up all that there is to.


    What with the revenue expectations for mobile TV globally pegged at $ 682 million within the next five years, broadcasters in the space are raring to go! Its popularity in the markets where it has been rolled out, will definitely help broadcasters meet that mark if not more.


    The two morning sessions saw discussions and presentations on Asian digital cinema and also an update on delivering mobile television to handheld devices. The latter provided an international review and update on mobile television and an overview of the technology and services being offered across various countries like Italy, Japan, Korea, the UK and the US.


    Consumers have reacted favourably to mobile television in the markets where the services have been launched. Close to 76 per cent consumers in the UK are willing to pay for mobile TV. On the other hand, consumers in Finland and France are willing to shell out € 10 and € 7 respectively per month for mobile TV.


    In turn, what consumers want is good picture and sound quality, value for money, right selection of channels, service availability, simplicity of use and a multimedia device.


    The speakers for the session comprised Broadcast Australia broadcast services director Clive Morton, Kobeta Korea manager of planning team Hyun Ho, Qualcomm MediaFLO director of international business development Jeffrey Brown, TBS Japan development manager Hidefumi Yasuda, Nokia director of strategy Juha Lipiainen, TeamCast France executive director Gerard Faria and Enenys France president and CEO Regis Le Roux.


    While the service is gaining popularity, there seems to be ambiguity in terms of the regulations required for the same. Should the broadcaster be the ultimate content regulator for mobile TV or should it be the telecommunications company? That is one area where not much progress has been made. Brown said, “The spectrum regulation for mobile television services is fragmented per country per industry. It isn‘t clear still whether the broadcasting authority or the telecommunications authority is responsible for regulating content. But the transition is slowly happening as the industry is understanding the value of mobile television.”


    Interestingly, while the number one telecommunications company in Korea S K Telecom accepted and adopted this new technology easily, there was resistance from KTF and LG Telecom, who were reluctant to offer mobile television technology – T-DMB – on their mobile devices.


    The reason behind this was that since mobile television was being offered free, consumers would watch more television on their handhelds and in turn use less of SMS and internet services, which in turn would mean a significant revenue loss for them. However, these two companies had to eventually succumb to the popularity of mobile television and started offering the technology on their devices late last year.


    The requirements for a mobile TV device are:


    *Watch up to four hours TV
    *Large anti glare screen
    *Simple to operate TV
    *Recording capability
    *Always up to date Electronic Service Guide
    *Camera and camcorder to record own content
    *Consumers use mobile television mostly to pass time, for example, while waiting for something. They also use it to stay updated with news, to relax or entertain oneself, as a background entertainment while doing other things, to create their own space ( e.g. in public transportation) or as a second TV while the household‘s TV is used by others.


    The top three usage situations among active users of mobile TV are:


    *When traveling using transportation
    *When at home
    *When at work


    According to Brown, the potential mobile TV users globally in 2008 – 2010 will be in the range of 100 – 200 million. As per a research done by Nokia in major cities in 32 countries, it was found that by end 2005, there were two billion mobile phone subscribers globally and is expected to reach three billion by end 2009. While there were 735 million mobile phones sold in 2005, the projections for 2009 are 944 million.


    So does mobile TV have future potential? Yes, but assuming that the pricing and content are in line with consumers‘ expectations and needs.

  • Nokia, Siemens to merge units to form Nokia Siemens Networks

    MUMBAI: Nokia Oyj and Siemens AG have announced that they intend to merge the Networks Business Group of Nokia and the carrier-related operations of Siemens into a new company, to be called Nokia Siemens Networks. The 50-50 joint venture will target strong positions in important growth segments of fixed and mobile network infrastructure and services.


    Both Nokia and Siemens expect the impact of the partnership on their respective EPS, on a pro forma basis excluding the restructuring charges, to be accretive by the end of 2007, assuming a closing by 1 January. This is subject to customary regulatory approvals, the completion of standard closing conditions, and the agreement of a number of detailed implementation steps. After closing, the financial results of Nokia Siemens Networks will be consolidated by Nokia and accounted for at equity by Siemens.


    Nokia CEO Olli-Pekka Kallasvuo will serve as chairman of Nokia Siemens Networks, while Nokia Networks EVP and GM Simon Beresford-Wylie will assume the position of chief executive officer immediately upon the closing of the merger.


    Nokia Siemens Networks will have its operational headquarters in the Helsinki, Finland metropolitan area, and have headquarters in Munich, Germany, where three of the future five divisions of the new company will be based.
    Nokia Siemens Networks‘ portfolio will include Next Generation Network convergence products like IMS, 2G GSM/EDGE access, 3G WCDMA/HSDPA access, extensive mobile core, fixed broadband, transport, IPTV, LTE, WiMAX and low-cost mobile voice products tailored for emerging market operators.


    “We believe the partnership with Siemens is the most effective way to build the scale and broad product portfolio necessary to compete globally and create value for shareholders,” says Nokia CEO Olli-Pekka Kallasvuo. “The communications industry is converging, and a strong and independent Nokia Siemens Networks will be ideally positioned to help customers lower costs and grow revenue while managing the challenges of converging technology.” Olli-Pekka Kallasvuo will serve as chairman of Nokia Siemens Networks.


    “This joint venture is an important step to strengthen our position in the market sustainably and to enable us to offer the best state of the art converged technologies and services to our customers,” says Siemens CEO Klaus Kleinfeld. “This combination creates a leading industry player with immediate strength, excellent potential for growth and well-positioned to improve future profitability.”


    Based on the 2005 calendar year, the combined company had EUR 15.8 billion in pro forma annual revenues and is expected to start operations with 60,000 employees. Based on current market share data, it will be the second largest company in mobile infrastructure, second in services, third in fixed infrastructure, and the third largest in the overall telecommunications infrastructure market, adds the official release.


    The estimated cost synergies of EUR 1.5 billion annually by 2010 are expected to come primarily from the elimination of overlapping functions, consolidation and better utilization of sales and marketing organizations, reduction of overhead costs, sourcing benefits, and greater efficiencies in R&D.


    A substantial portion of these synergies is expected to be realized in the first two years, according to Nokia. These changes are expected to result in a headcount adjustment over the next four years in the range of ten to fifteen percent from the initial combined base of approximately 60,000. Detailed headcount reduction assessments will be made as part of the integration planning process and subject to required consultation with employee representatives, says the company release.

  • Nokia, Siemens to merge units to form Nokia Siemens Networks

    Nokia, Siemens to merge units to form Nokia Siemens Networks

    MUMBAI: Nokia Oyj and Siemens AG have announced that they intend to merge the Networks Business Group of Nokia and the carrier-related operations of Siemens into a new company, to be called Nokia Siemens Networks. The 50-50 joint venture will target strong positions in important growth segments of fixed and mobile network infrastructure and services. 

    Both Nokia and Siemens expect the impact of the partnership on their respective EPS, on a pro forma basis excluding the restructuring charges, to be accretive by the end of 2007, assuming a closing by 1 January. This is subject to customary regulatory approvals, the completion of standard closing conditions, and the agreement of a number of detailed implementation steps. After closing, the financial results of Nokia Siemens Networks will be consolidated by Nokia and accounted for at equity by Siemens.

    Nokia CEO Olli-Pekka Kallasvuo will serve as chairman of Nokia Siemens Networks, while Nokia Networks EVP and GM Simon Beresford-Wylie will assume the position of chief executive officer immediately upon the closing of the merger.

    Nokia Siemens Networks will have its operational headquarters in the Helsinki, Finland metropolitan area, and have headquarters in Munich, Germany, where three of the future five divisions of the new company will be based.Nokia Siemens Networks’ portfolio will include Next Generation Network convergence products like IMS, 2G GSM/EDGE access, 3G WCDMA/HSDPA access, extensive mobile core, fixed broadband, transport, IPTV, LTE, WiMAX and low-cost mobile voice products tailored for emerging market operators. 

    “We believe the partnership with Siemens is the most effective way to build the scale and broad product portfolio necessary to compete globally and create value for shareholders,” says Nokia CEO Olli-Pekka Kallasvuo. “The communications industry is converging, and a strong and independent Nokia Siemens Networks will be ideally positioned to help customers lower costs and grow revenue while managing the challenges of converging technology.” Olli-Pekka Kallasvuo will serve as chairman of Nokia Siemens Networks.

    “This joint venture is an important step to strengthen our position in the market sustainably and to enable us to offer the best state of the art converged technologies and services to our customers,” says Siemens CEO Klaus Kleinfeld. “This combination creates a leading industry player with immediate strength, excellent potential for growth and well-positioned to improve future profitability.”

    Based on the 2005 calendar year, the combined company had EUR 15.8 billion in pro forma annual revenues and is expected to start operations with 60,000 employees. Based on current market share data, it will be the second largest company in mobile infrastructure, second in services, third in fixed infrastructure, and the third largest in the overall telecommunications infrastructure market, adds the official release.

    The estimated cost synergies of EUR 1.5 billion annually by 2010 are expected to come primarily from the elimination of overlapping functions, consolidation and better utilization of sales and marketing organizations, reduction of overhead costs, sourcing benefits, and greater efficiencies in R&D.

    A substantial portion of these synergies is expected to be realized in the first two years, according to Nokia. These changes are expected to result in a headcount adjustment over the next four years in the range of ten to fifteen percent from the initial combined base of approximately 60,000. Detailed headcount reduction assessments will be made as part of the integration planning process and subject to required consultation with employee representatives, says the company release.

  • China National Radio’s web portal launches soccer site













    MUMBAI: International media content provider Global Broadcast Networks (GBN), and China National Radio‘s (CNR) web have launched a UK football website in Mandarin.

     

    The website covers UK Football, and will support the programmeUK Soccer Review for which GBN provides content, sponsorship and advertising. The programme is broadcast on CNR Voice of China which claims to be the most listened to radio station in the world.

     

    The website will be hosted by CNRNET, China National Radio‘s portal. There is a link from CNR‘s homepage to the website, which attracts around one million unique users per day. China National Radio Website Centre head Yang Guiming says, “CNRNET‘s dedicated website for UK Soccer Review is a veritable feast of UK soccer for web users, meticulously produced in collaboration with CNR-1 Voice of China and GBN . CNRNET is delighted to be working with GBN, to provide first-hand information from the UK, bringing abundant content to the “UK Soccer Review / Yingchao Fengyunlu” website.”


    “CNRNET is hosted by CNR, the national-level radio station in China, which possesses a distinct broadcasting style. It is China‘s largest audio broadcasting website, and via the Internet, strives for China‘s voice to be heard worldwide”


    The website‘s total audio data is two terabytes. At present, with an average of 14 million hits a day, and unique visitors reaching one million a day, CNRNET‘s influence is always expanding.”


    GBN CEO Sean Curtis-Ward says, “The launch of the website opens up a unique and hitherto unavailable opportunity for our programme sponsors to reach a vast audience. The site and the radio programme will cross-promote and complement each other. The link on CNRNET‘s front page is a ringing endorsement of the programme. We are grateful for the skill and technical expertise that China National Radio‘s web team have bought to the design and implementation of this
    project”


    Sky Media have also been appointed to provide advertising and sponsorship services for the website along with advertising and sponsorship of the UK Soccer Review programme on a global basis. The weekly half-hour radio is on-air 52 weeks a year, for a planned three years

  • Mipcom 2006 announces mobile TV award winners

    MUMBAI: Mipcom 2006 has announced the winners of the Mobile TV Screening & Awards 2006. The international trophies were awarded yesterday evening at the 22 edition of Mipcom, Cannes.

    The winning titles were chosen by an international grand jury from a total of 23 nominated projects.












    Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the Mobile Screenings & Awards 2006 brought in a record number of 290 entries from 34 countries, a 30 per cent increase in submissions from 2005.

    The grand jury included the following members : Kurt Sillén, head of grand jury and VP, Ericsson Mobility World, Ericsson AB (Sweden), Jean-Charles Fitoussi, Film-maker (France), Nicoletta Iacobacci, Head of Interactive TV, EBU / UER TV Department (Switzerland), Russell Kagan, Managing Director, International Program Consultants Inc. (USA) and Mun Yeon Kim, CEO of Joongang Broadcasting Co. (Korea).



    In addition to the grand jury awards, a grand prize for best innovation in mobile content was awarded by Orange.

    Reed Midem‘s Television Division, director Paul Johnson comments, “Mobile TV represents a growing opportunity for the audiovisual content industry. By creating and hosting the Mobile TV Awards at Mipcom we aim to play an active role in promoting the development of made-for-mobile content and facilitating commercial transactions on a global level for both TV and film.”


    The 6 winners of the Mipcom Mobile TV Awards ‘06 are:


    Best Original Made-for-Mobile Film or Video Content Jokes, Green Paddy Animation Studio (Taiwan)


    Best repurposed Content From Existing Film or TV Property On This Day in History (OTDIH), ITN ON (UK)


    Best Made-for-Mobile TV Channel
    NHK Mobile-G Channel, NHK (Japan Broadcasting Corporation) (Japan)


    Best Format for Interactive Mobile TV
    Forget the Rules, Global Dilemma Pty Ltd. (Australia)



    Best Mobile Format for User-Generated Content
    3 Mobile‘s See Me TV service, 3 Mobile (UK)



    Orange Grand Prize For Innovation
    Soccer Addicts, Buongiorno (Italy)

     

  • AOL to launch an action sports network

    MUMBAI: US internet service provider AOL and Fusion Entertainment have announced a joint venture Lat34.com. This is an interactive network dedicated to action sports, including skate, BMX, FMX, surfing, snowboarding etc.


    The two parties state that this surging category already claims upwards of 100 million US fans. The new network will emphasise both programmed and user-generated content, including action sports video on-demand, event coverage, action sports athletes up close and in-depth coverage of all aspects of the action sports culture.


    Lat34.com – named for the company‘s location in Los Angeles which is considered to be the unofficial home of action sports in the US– is dedicated to bringing action sports information to the Web. Capitalising on AOL‘s position in online video, Lat34.com promises timely video coverage of action sports wherever they occur. In addition, Lat34.com will offer fans the chance to contribute by uploading their video, photos, blogs and more.


    Key features of Lat34.com will include:


    — Action sports event coverage and calendar, up-to-the-minute action sports news, action sports video on-demand, athlete profiles, action sports movie previews, gear information and connecting fans of specific sports together via AIM social network platform, blogs, meet-up groups and provide tools for uploading video and photos.
    — Video and photo highlights of action sports culture, including fashion, music, movies, local events and links to some of these popular sites.
    — An in-depth action sports database with vertical search capability to access athletes‘ past stats and current records, events, gear, tricks, movies, sites, etc. built by users.
    — Original programming such as athlete Blogs and profiles, photo galleries and video programming.
    — On-demand footage of various action sports events around the country.
    — ‘Trick of the Day‘: Here users can upload their own video of action stunts and features and enter to win a weekly prize.


    The Jeep brand has signed on as the charter advertiser and is currently running teaser ads for the all-new 2007 Jeep Compass which will be in dealerships later this summer. Jeep Compass is a compact Jeep 4X4 that delivers fun, freedom, utility and capability and more – all at a great value – making it an ideal advertiser for the action sports enthusiast.


    Jeep will also be showcasing video ads on the site to highlight new models shortly. Lat34.com will allow advertisers to tap into the strength of the surging action sports category and action sports fans, in turn, will benefit from targeted and relevant ads that address their needs and interests. The network will offer instream advertising opportunities, including pre-roll, ad curtains and banners.