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Category: Software
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Marshall Electronics introduces its first products for professional broadcast and A/V applications
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DDB MudraMax wins digital media mandate for Experion Group
MUMBAI: DDB MudraMax has won the digital media mandate for Experion Group. The client will be handled out of the DDB MudraMax office in Delhi.
Experion is a 100 per cent FDI funded real estate developer backed by Experion Holding (Singapore), the real estate investing arm of the $2.5 billion AT Holdings Group of Companies. Other businesses of AT Holdings include Construction, Oil & Gas, Renewable Energy and Asset Management.
Commenting on choosing DDB MudraMax, Marketing Experion Developers senior manager Rishi Raj Sethi said, “We met some of the top agencies before we chose DDB MudraMax. We liked their creative inputs and media strategy. Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium and DDB MudraMax provided us with insights that showcased their expertise in this segment.”
On winning the account, DDB MudraMax Sr. VP and head-media, Delhi Anwesh Bose said, “It is always delightful to be recognised and rewarded, especially when our approach of business driven solutions for clients is finding resonance in this win. It’s a challenging responsibility that we have of creating value in a very busy category & we look forward to make a favourable and tangible difference for Experion.”
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Sony Music Jive claims to be most downloaded app
MUMBAI: Sony Music Jive has claimed to be the most downloaded and accepted app. The app, launched six months back, was created for making legitimate music easy to use for customers. Launched by Sony Music India, the app is also a part of the Sony Xperia range of handsets and the new Sony Vaio range of laptops.
Sony Music Jive allows consumers to download and stream unlimited music for free for a period of six months after which the consumer has to pay a nominal monthly fee.
Sony Music Jive president India and Middle East Shridhar Subramaniam said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a unique and compelling digital music proposition. It has been more than six months since the service was launched and we have been very encouraged by the consumer response. As a brand, we have been doing a number of digital innovations and the launch of this new hybrid application is another such.”
The users can browse through over two million songs across multiple genres -pop, rock, reggae, hip hop, country, classical, dance, Indian regional, Bollywood and download to create a playlist or just listen on the go. Sony Music Jive has access to iconic Bollywood soundtracks – Lagaan, Kuch Kuch Hota Hai, Guru , Kal Ho Na Ho, Rang De Basanti, Dostana, Kabhi Kushi Kabhi Gam, Jannat, Student of the Year, Agneepath, Bhaag Milkha Bhaag, Raanjhaana to 100 years of international music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha, Pitbull to pop stars like KK, Lucky Ali, Strings, Daler Mehendi, Harris Jayraj, Kailash Kher and more.
The app plans to be available across operating systems and integrated with operators for all consumers to have access to this service.
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Sony Music Jive claims to be most downloaded app
MUMBAI: Sony Music Jive has claimed to be the most downloaded and accepted app. The app, launched six months back, was created for making legitimate music easy to use for customers. Launched by Sony Music India, the app is also a part of the Sony Xperia range of handsets and the new Sony Vaio range of laptops.
Sony Music Jive allows consumers to download and stream unlimited music for free for a period of six months after which the consumer has to pay a nominal monthly fee.
Sony Music Jive president India and Middle East Shridhar Subramaniam said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a unique and compelling digital music proposition. It has been more than six months since the service was launched and we have been very encouraged by the consumer response. As a brand, we have been doing a number of digital innovations and the launch of this new hybrid application is another such.”
The users can browse through over two million songs across multiple genres -pop, rock, reggae, hip hop, country, classical, dance, Indian regional, Bollywood and download to create a playlist or just listen on the go. Sony Music Jive has access to iconic Bollywood soundtracks –Lagaan, Kuch Kuch Hota Hai, Guru , Kal Ho Na Ho, Rang De Basanti, Dostana, Kabhi Kushi Kabhi Gam, Jannat, Student of the Year, Agneepath, Bhaag Milkha Bhaag, Raanjhaana to 100 years of international music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha, Pitbull to pop stars like KK, Lucky Ali, Strings, Daler Mehendi, Harris Jayraj, Kailash Kher and more.
The app plans to be available across operating systems and integrated with operators for all consumers to have access to this service.
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Apple TV gets Disney Channels app, Microsoft’s Xbox offers Time Warner Cable
MUMBAI: Apple and Microsoft have added new channels to their streaming video devices that boost their available content. It’s a step forward for both gadgets but doesn’t break the a la carte wall just yet. Apple TV was upgraded to include apps for Disney channels – pay TV subscription required – Vevo and the Weather Channel, while Microsoft’s Xbox 360 console added a subscription-contingent Time Warner Cable app. The latter offers access to 300 TV channels including CNN, AMC and Comedy Central.
Blair Westlake, corporate VP of Microsoft’s media and entertainment group, told the Wall Street Journal’s Digits blog that his company had considered licensing channels directly from media companies to create a service similar to the kinds of online cable TV products planned by Intel and Sony. “We looked at it and said if we can deliver an app or apps like the one we are lighting up today” with Time Warner Cable, that’s “really what people expect.”
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SkyHub innovates for LG Smartphone
NEW DELHI: SkyHub, the digital creative and technology firm, brought about a change in the Indian marketing scenario with the introduction of a unique social media campaign. Embracing the social medium of Vine and Instagram, SkyHub conceptualised an engaging online campaign for the launch of LG smart phone the G Pro in the country.
LG is the first Indian marketer to effectively use the innovative medium for their consumer engagement strategy. With a series of Vines made around the G Pro Smartphone, incorporating wacky animations, social issues and traditional Indian artforms the campaign with the hashtag #ImaginationbeGins gained massive traction on Twitter and other social networks when launched.
Talking about the social media strategy SkyHub CEO Jay Chauhan said, “Besides the creatives we also delivered social media analytics and marketing insights to measure the performance of the G Pro campaign. Our metrics showed the Vines were delivering high engagement ‘WOW‘ moments whereas the Instagrams with their longer 16 sec limit simulated a more TVC style ‘piece to camera‘ messaging for the audiences and worked best for quick bursts of handset specific info”.
Delighted by the response received for the campaign LG Mobile head marketing Amit Gujral said, “We knew we had to leapfrog the competition to reach our consumers in innovative and enjoyable ways in order to deliver an exciting and talked about campaign that resonated with our consumers. So the messaging around the G Pro was augmented using Vines, a unique medium never used before by marketers in India.”
He further added, “SkyHub was highly innovative, metric driven and clear about the KPI‘s they were delivering. Most importantly the SkyHub team‘s thinking was like a creative agency but they delivered swiftly and efficiently like a news organisation.”
Online medium being touted as the most popular way to share information, Vine and Instagram look set to play an important role for Indian marketers. The popularity of both Vine and Instagram is rapidly increasing with a study by UnrulyMedia.com showing branded Vines being four times likely to be shared than video advertising on other platforms.
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DDB Mudra and McDowell‘s ‘BossPatrol‘ to save you from trouble
MUMBAI: Everyone likes to take a break at work every now and then, with YouTube videos, online games, Facebook, Blogs and so on. But what does one do, when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.
Hence, DDB Mudra‘s team came up with a downloadable app – ‘BossPatrol‘ which lets you save your friends from trouble. It lets you choose a secret phrase example What‘s the time? And then add your colleagues to the group. If you spot your boss nearby, while your friends are slacking off, all you need to do is speak out the secret phrase. BossPatrol picks up the sound through the microphone, sends a signal to your friend‘s computers and instantly opens safe windows on all their computers (eg: presentations, spreadsheets etc.), just in time and your boss will never get to know what they were up to.
Speaking on the new app, DDB Mudra Group chairman and CCO Sonal Dabral said “BossPatrol is an exciting app and a wonderful twist to McDowell No.1‘s positioning as the true spirit of friendship between close friends. The idea has social interest, community feeling, bonding and friendship at it‘s core all wrapped in a fun package. Not just perfectly relevant to the iconic McDowell No.1‘s positioning but also all the ingredients of going viral. So it‘s really heartening to see it become such a huge success in such a short time.”
The main objective behind the app is to make McDowell‘s No.1‘s long running campaign “The Spirit of Friendship” relevant to younger audiences.
The new app created by DDB Mudra for McDowell‘s is surely going to be everyone‘s best friend soon.
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TRAI adamant on 23 August deadline in Kolkata, blackout to follow
KOLKATA: With the Telecom Regulatory Authority of India (TRAI) strictly adhering to the 23 August deadline for collection of the customer application forms (CAFs) to help in the implementation of Digital Addressable Cable TV Systems (DAS), 50 per cent of the 30 lakh cable television consumers of the Kolkata metropolis area, might see their television sets going blank.
Till 3:00 pm on Friday, CAFs for around 45 per cent of the cable consumers had been completed, a TRAI official told indiantelevisioin.com. “By midnight we expect the details of around 50 per cent consumers,” the official added.
However top placed industry sources said that a 14 member team from the TRAI office is likely to come to Kolkata on 26 August (Monday), to decide the fate of the customers who have not yet filled the forms with required details. “This simply proves that MSOs will not be asked to disconnect the TV subscribers,” he said.
It should be noted that the broadcasting regulator had set a deadline of 23 August for cable TV viewers here for filling up the CAFs including choice of channels in the subscriber management system some 40 days ago and failing which services would be stopped, it notified not once but many a times, added the TRAI official. “In fact we had two meetings with MSOs in the last one month,” he further stated.
“In this weekend the MSOs and operators will work harder and try to feed in as much details as they can,” said people associated with the cable industry.
Manthan Broadband Services which has more than 6.5 lakh to seven lakh subscribers has managed to collect around 35 per cent of its CAFs. “We will abide by the law. South Kolkata has done well as compared to North and Central Kolkata in terms of form submission,” said Manthan Broadband Services director Sudip Ghosh.
“However, we expect to receive more such details on coming Saturday and Sunday,” added Ghosh.
While SitiCable which has set up around 11.5 lakh digital addressable systems here has achived 60 per cent collection of forms and is optimistic of reaching the 70 per cent mark by midnight.
SitiCable director (Kolkata) Suresh Sethia informed that the MSOs have received a new format from TRAI and the MSOs have been asked to send the details to the regulator on an everyday basis. “Details like number of boxes switched off, number of boxes reactivated and CAFs received,” should be filed everyday said Sethia.
While a Hathway Cable and Datacom official stated till 3:00 pm, they had received details of more than 57 per cent customers and will be looking at 80 per cent by tonight. “We will act as per the instruction of TRAI,” he said.
TRAI member R K Arnold who was in Kolkata recently said: “We are not going to extend the deadline beyond 23 August. In this if subscriber details including channel preference is not done, his connection is liable to be disconnected.”
Kolkata remains to be the last metro where DAS is yet to be implemented.
Will TRAI ask the MSOs in Kolkata to disconnect the non complying subscribers from 24 August, if the subscriber data is not updated?
If TRAI wanted the MSOs to switch off the TV connections, it would have informed the players by now but it seems that people will get some breathing space for some hours to complete the mandate, said an analyst.
Even if the TV screens go blank, it can be connected in two hours to three hours, after the customers send all the details via their cable operators, concluded a MSO.
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DDB Mudra and McDowell’s ‘BossPatrol’ to save you from trouble
MUMBAI: Everyone likes to take a break at work every now and then, with YouTube videos, online games, Facebook, Blogs and so on. But what does one do, when your boss walks past your computer and catches you in the act? You may not see your boss coming, but your friends just might.
Hence, DDB Mudra‘s team came up with a downloadable app – ‘BossPatrol‘ which lets you save your friends from trouble. It lets you choose a secret phrase example What‘s the time? And then add your colleagues to the group. If you spot your boss nearby, while your friends are slacking off, all you need to do is speak out the secret phrase. BossPatrol picks up the sound through the microphone, sends a signal to your friend‘s computers and instantly opens safe windows on all their computers (eg: presentations, spreadsheets etc.), just in time and your boss will never get to know what they were up to.
Speaking on the new app, DDB Mudra Group chairman and CCO Sonal Dabral said “BossPatrol is an exciting app and a wonderful twist to McDowell No.1‘s positioning as the true spirit of friendship between close friends. The idea has social interest, community feeling, bonding and friendship at it‘s core all wrapped in a fun package. Not just perfectly relevant to the iconic McDowell No.1‘s positioning but also all the ingredients of going viral. So it‘s really heartening to see it become such a huge success in such a short time.”
The main objective behind the app is to make McDowell‘s No.1‘s long running campaign “The Spirit of Friendship” relevant to younger audiences.
The new app created by DDB Mudra for McDowell‘s is surely going to be everyone‘s best friend soon.
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Now, Shah Rukh Khan is just a phone call away
MUMBAI: In this era of social engagement with audiences and fans alike Bollywood‘s King Khan, Shah Rukh Khan, takes one step ahead to reach out to his fans and become the first celeb to enable all his Indian fans to ‘Dial to follow him on Twitter‘.
Riding on the success of Chennai Express, in response to the love and affection shown by his fans worldwide SRK announced a groundbreaking global integration with Twitter India and ZipDial in which everyone living in India can follow and engage with him on Twitter via SMS.
Effective immediately, anyone with a mobile phone in India can follow @iamsrk on Twitter by dialing (or giving a missed call) at 09015500555. The experience works for 100 per cent of mobile users in India on any phone, any operator network and is completely free, irrespective of whether they have a Twitter account or data-enabled phone.
On calling the number this is the text message that is received – Thanks for dialing. Enjoy my Tweets by SMS. To reply to me or see my photos, just follow me on Twitter. Love, Shah Rukh Khan; followed by his latest tweet.
Commenting on the integration, Shah Rukh Khan said, “I have always believed in the power of technology and use it in various ways to further my connection with my audience. In recent years, Twitter has been a magical place for me to engage with my fans. I hope all my fans in India will avail this new service to connect with me. I thank ZipDial and Twitter India for helping me inaugurate this innovation and help bring together my entire national audience who don‘t access Twitter. Very soon I hope to also expand this to multiple countries, languages and platforms.”
Twitter‘s India market director Rishi Jaitly said, “Twitter is the world‘s leading real time information network where hundreds of millions of people follow the people and organisations that interest them. In India, Twitter among other things brings our users closer to their favourite stars and icons. We are pleased to see Shah Rukh Khan and ZipDial use the Twitter platform in this way.”
