Category: Software

MUMBAI: DTH service providers Dishtv and Tata Sky will use the upcoming cricket World Cup to entice their viewers and increase subscription numbers.

Dishtv has come out with a World Cup For Free offer. It has come out with a special world cup promotional pack at Rs 3990, all inclusive with six months subscription free. This also includes dishtv‘s sports active services free for the same six-month period. The offer is being introduced by the dishtv mascot who entices the viewer with his histrionics and invites them to this unique experience only on dishtv.

Dishtv is positioning itself as offering active services that enable a better than stadium experience for the viewer. Besides digital picture quality and stereophonic sound, viewers will have value added controls.

The matches can be viewed with multi-camera angles. Subscribers can watch a match through three different camera angles – the main feed, the square leg and the third which will be a mix of stump cam/high wide shot.

Language Feed: The dish subscriber will have the opportunity to hear the commentary from a choice of five languages – English, Hindi, Tamil, Telugu and Bengali along with a live stadium ambient sound.

Highlights: Match highlights, i.e. all wickets and key shots like – 4‘s, 6‘s will be available to the dishtv viewers at the press of a button whenever they want

Statistics: The dishtv subscriber will have access to a stupendous Amount of cricketing data like team line ups, score cards, in-depth history of the players, their past records and so on again on their TV screens merely at the touch of a button.

The firm says that subscribers will get the Sports Active services at no extra cost that would otherwise cost Rs. 25 per month.

Dishtv CEO Arun Kumar Kapoor says, “Cricket is like religion in our country and the Cricket World Cup being the biggest opportunity to delight the consumers. With the advent
of active services and new consumer offers available in the market, the subscribers have a win win situation. dishtv has always worked towards maximising its viewer‘s delight and will continue to do so”.

Commenting on the caricature launched by, dishtv to flag off the World Cup campaign, dishtv VP marketing Anjali Malhotra says, “The mascot lends a face to the brand that is warm, consumer friendly and trustworthy. Moreover he seems to simplify an otherwise perceived technology product apart from adding an element of fun to our communication as we are but, an entertainment provider to Indian homes. We are sure that the consumers will warm up to him.”

As far as Tata Sky is concerned the company‘s MD and CEO Vikram Kaushik says, “Tata Sky is offering free subscription for three months and has roped in actor Hrithik Roshan for its new marketing campaign.”

He explains that as part of this campaign select viewers who have subscribed before 15 April will get to watch the World Cup final match with him. In adition the company is extending the free pricing policy to the second, third and fourth television set within a consumer‘s household.

“The new marketing campaign is a step to reach one-million subscriber base by the end of this year. We expect phenomenal subscription during the World Cup.”

MUMBAI: France has set a new benchmark for European digital television (DTV) policy.

Strategy Analytics Broadband Media and Communications service has come out with a study Digital TV Transition: Europe Watches France‘s Mandates As Terrestrial HDTV Arrives.

France‘s new ‘TV of the Future‘ law has taken an important step towards high definition television (HDTV) on the digital terrestrial television (DTT) platform by allocating capacity for HD channels and mandating HD tuners in HD-Ready TV sets.

These decisions will have ramifications for other countries in Europe, which will watch these developments with interest. There will also be important lessons from the French approach to licensing HD channels that takes place over the next few months.

According to this report, the decisions made in France will put increased pressure on other European countries to accelerate their own policies towards HD on DTT platforms.

Strategy Analytics principal analyst David Mercer says, “Most other European countries are still at the discussion stage regarding the introduction of HDTV on their DTT platforms.

“France has taken an important lead by allocating the capacity for HDTV and ensuring that future HDTVs will be able to receive these new channels. The industry will be satisfied that France has set clear policy goals on these important issues.”

Also according to the report, France‘s plan to switch off analogue television broadcasts by 30 November, 2011 remains an ambitious goal, given much of the country‘s still heavy dependence on those signals. But the country‘s aggressive top-down approach to policy setting gives much-needed clarity to industry decision makers, which will allow technology vendors and service providers to plan with confidence.

MUMBAI: With the 79th Annual Academy Awards around the corner Excel Home Videos in association with Twentieth Century Fox, Walt Disney Home Entertainment and Merchant Ivory Production has launched an Oscar DVD Film Festival.

The fest titled ‘Oscar Fever 2007‘ will continue from 22 Feb tol 15 March. It will feature 46 movies including The Sound of Music, Aliens, The French Connection, Gentleman‘s Agreement, Titanic, Tora!Tora!Tora!, Braveheart, Sideways, Great Expectations, Miracle On 34th Street, The Abyss, Walk the line, Boys Don‘t Cry, The Full Monty, Independence Day, The Longest Day, Moulin Rouge, Mrs DoubtFire, The Omen, Butch Cassidy And The Sundance Kid, Mary Poppins, Cold Mountain, Finding Nemo, The Little Mermaid, The Chronicles of Narnia, Pearl Harbor, Dick Tracy and, Howards End.

Says Excel Home Videos managing director M.N Kapasi, “This is the first time in Indian Home Entertainment that multiple Hollywood Studios have come together for a Movie Extravaganza. This is a great opportunity for cinema buffs to expand their collection and also upgrade their VCDs to high end DVDs.”

The Festival will feature a unique reward point system with movies with more Oscars carrying higher points. There are also opportunities for consumers to win free DVDs.

MUMBAI: The sales of media on the internet and cellphones are expected to rise 23 per cent over the next four years, according to a IBM study. The upsurge is largely driven by TV networks and film studios putting more of their content online.

IBM researchers estimated new media sales to grow at nearly five times the rate of traditional media. The biggest surge, they claim will come from the internet syndication of professionally produced programming, which is expected to jump 33 per cent to $25 billion.The research cites examples of Walt Disney Co. offering episodes of hit prime-time shows “Lost” and “Desperate Housewives” for free on ABC.com and Sony Corp. offering a Star Wars-themed multiplayer game on its Web site.

The IBM report comes in the wake of Google Inc.‘s stalled talks with U.S. television networks to provide TV show programming to online video service YouTube.Media companies like Viacom Inc. and General Electric‘s NBC Universal are making their programming more widely available on the Internet, but have failed to land distribution deals with YouTube over deal terms and copyright concerns.Viacom in early February demanded that YouTube remove more than 100,000 video clips from the service.Still, the internet syndication of traditional media companies‘ programming will be a small part of the estimated $655 billion of annual media revenue in 2010.

NEW DELHI: Even as President A P J Abdul Kalam declared that the year 2007 will be the ‘Year of Broadband’, there are plans to increase to more than two-fold the broadband and internet users in the country over the next three years.

In his address to the joint sitting of both Houses of Parliament on the opening day of the Budget session, Dr Kalam had said yesterday the government was committed to bridging the digital divide by providing broadband coverage throughout the country. ‘Our information technology sector continues to develop and remain globally competitive’.

According to the Broadband Policy 2004, there were approximately six million internet and three million broadband subscribers in 2005, and this figure is estimated to rise to 18 million and nine million respectively this year. By the year 2010, India hopes to have 40 million internet and 20 million broadband subscribers.

Plans are on the anvil to provide broadband services in 400 cities and service providers have plans to reach 1000 cities by the end of 2007. These cities include the 63 cities identified under the National Urban Renewal Mission. The real challenge is to connect the remote villages unconnected so far due to various reasons. One of the viable options for providing connectivity is through wireless mode.

According to the Sub-Group on ‘Going Digital’ set up by the Planning Commission and headed by Rajeeva Ratna Shah, Member Secretary in the Planning Commission and a former Prasar Bharati CEO, introduction of broadband connectivity opens up new market for providing value added services which can be derived from the digitization.

The Sub-Group noted that penetration of TV is much higher than PC in the industrialized countries, and provides interactive services including internet on TV and TV on internet. These services can potentially benefit especially the ‘information poor’ and thus reduce the information gap in the society, which is an important implication of the convergence.

Internet on TV can be provided using Out Of Band (OOB) and In Band (IB) structures. In the IB structure the internet is transmitted alongside with the broadcasting signal. Here the characteristics of the broadcasting infrastructures will have a decisive role on the available services.

It noted that TV on internet which is also known as WEB TV/Cyber TV will be the future of broadcasting. A precondition for the WEB TV to be able to replace digital TV is the transmission capacity at the end users site increases to such level that it can be possible to provide digital TV services. WEB TV needs to be co-evolved with digital TV and act as complementary for delivery of services.

The Sub-group has accordingly drawn up a roadmap of digitalization through a a phased approach should be taken for going digital covering all the seven mega cities by 2011 in the first phase and the rest of the country by 2013.

The Sub-Group comprising seventeen members was set up by the Committee on Information, Communication and Entertainment (ICE) that has been examining the larger issue of convergence and advent of modern technology. Members include the secretaries in Information and Broadcasting and Department of Telecommunications, the Prasar Bharati CEO, the Presidents of CETMA, MAIT, NASSCOM, and ISP Association of India, Co-chairman of the FICCI Entertainment Committee, Chairman of the CII Entertainment Committee, Chairman of the Film & Television Producers Guild of India, President of the Cable TV Operators Association, Mr Rajiv Mehrotra who is the Managing Trustee of the Public Service Broadcasting Trust, Mr Virat Bhatia from AT&T Communications Services, Zee Telefilms President Abhijit Saxena, Mr Sameer Rao who is Vice-President in charge of Strategy, Planning & Regulatory in STAR India, and a representative of the Prime Minister’s Office.

It was also agreed that a group chaired by Mr B S Lalli, the CEO of Prasar Bharati who is also Chairman of the Indian Broadcasting Foundation, and some private broadcasters like Star, Zee, Sony, Eenadu etc. and their major MSOs will examine an eleven-stage process and firm up their sequencing and put the entire process on a “digital upgrade timeline”.

The Sub-group has accepted a recommendation for an eleven-stage process for laying down the migration path for migration from analogue transmission to digital domain:

i. Testing, publication and adoption of technical standard for digital terrestrial transmission.

ii. Publication and adoption of national standards for digital cable television.

iii. Prasar Bharati’s roll out of transmission conversion from analogue terrestrial to digital terrestrial both for radio (AIR) and Doordarshan (DD).

iv. Introduction of addressability and conditional access system in cable and satellite TV environment.

v. Road map and commencement of indigenous production of STBs containing features such as (a) digital analogue convertors for delivery of digital signal at subscribers’ end and (b) conditional access and addressability features.

vi. Publication and adoption of national digital television standards for manufacture of digital receivers.

vii. Commencement of indigenous production of digital receivers.

viii. Commencement of digital terrestrial broadcast in selected cities by Prasar Bharati staring with Delhi by 2010 and covering all areas by 2013 in four steps.

ix. Commencement of HDTV broadcast for Commonwealth Games 2010 by Prasar Bharati.

x. Commencements of digital signal delivery at subscribers end in Cable and Satellite (C & S) homes.

xi. Nationwide switch off of analogue broadcast both for terrestrial and C & S homes (2015).

NEW DELHI: Direct-To-Home (DTH) satellite TV operator Tata Sky has approached the Delhi High Court seeking directions to broadcaster Sun TV to share its feed. TataSky had filed the petition in this regard on 22 February.

The petition said that though Tata Sky had filed a petition with TDSAT, the Tribunal was delaying issuing the necessary orders, due to which TataSky was not getting the feed from Sun TV, as a cosequence of which it was losing business.

In its petition in the High Court, Tata Sky has alleged that Sun TV was violating the regulations of broadcast and cable sector regulator Trai (Telecom Regulatory Authority of India). A Bench comprising Justice Vikramjit Sen and Justice J P Singh asked Sun TV to file its reply and posted the matter for further hearing on 13 March.

Tata Sky has contended that as per section 3.2 of Trai Regulations, no broadcaster can deny signals to any DTH operator or service provider.

However, Sun TV has refused to do so by quoting very high rates. This amounted to violation of broadcasting guidelines of Trai, Tata Sky alleged.

The company also said by such denial Sun TV, controlled by Kalanidhi Maran, was depriving its customers in the southern region from viewing many regional channels.

It is learnt that TDSAT had asked Tata Sky to file written submissions and the case is still pending with TDSAT, but the DTH player meanwhile decided to approach the High Court.

MUMBAI: Online marketplace eBay India, and Mandira Bedi have announced the launch of the eBay Cricket Mania campaign.

This is a campaign for the two million strong eBay India community toexpress their support to Team India as they prepare for the World Cup by wearing trendy “Go India Go!” bands in the Indian tricolours and win rare cricket collectibles.

eBay India is donating Rs. 5 to the NGO Mouth and Foot Painting Artists (MFPA) on behalf of every eBay member who sports the patriotic and colourful bands.

The eBay India Cricket Mania rewards all buyers on eBay India with cricket collectibles through the World Cup. One can shop on eBay India and win cricket gifts. Every buyer who hits a single (completes one transaction) wins a eBay India “Go India Go!” band.

If the buyer scores two runs (completes two transactions), he gets a special 100 years of cricket VCD compiled by David Gower. If the buyer scores 4 runs (completes four transactions), he is rewarded with a cricket ball autographed by Mandira Bedi. For all buyers hitting a sixer or completing six transactions, they get an original Sachin Tendulkar autographed biography – The making of a cricketer.

Bedi said, “I am thrilled to be associated with eBay which is one of the most exciting online brands and the India‘s leading online marketplace. eBay Cricket Mania gives millions of Indians the opportunity to demonstrate their cricket passion by actively participating in the World Cup campaign and winning rare cricket memorabilia.”

eBay India country manager Rajan Mehra says, “At eBay India, we believe in engaging with the youthful online shopper by providing a shopping experience which is fun and exciting. As cricket is the national passion, we wanted to provide an opportunity for the Community to express their support for Team India at the World Cup. The eBay Cricket Mania initiative helps to build on the cricket fervor and additionally supports the noble cause of Mouth and Foot Painting Artists Association.”

: Played with passion! Followed with obsession! With the cricket World Cup scheduled to kick off in less than a month‘s time indya.com, which is running the official website www.cricketworldcup.com as the International Cricket Council‘s (ICC) web partner, is starting to make a push.

The site officially launches on Monday, 26 February.

For the Champions Trophy the site got 230 million page views. Kasliwal says that for the World Cup the site is expecting a billion page views during the event. “Our application Matchcast (which is a scorecard) has been expanded upon. It will be interactive. The aim is to give the consumer a complete experience. One can get match highlights, fall of wickets package, interactive contests. There will be live chat during the game. Users can comment on the state of the game. Our video content will include highlights from the previous World Cups. Other sites (as per the ICC diktat) are not allowed to show cricket videos.”

Kasliwal also mentions another application – the Simulator. The visitor can view a graphical representation of what is happening ball by ball. He says that from a technological point of view it is a challenge. For each over two dozen parameters are taken into account. The recording takes place on the fly. There will also be expert analysis of each match. Prominent names are in the process of getting signed up. There will also be interviews with players and the captains. For the captains there is a section Captainspeak. Kasliwal says that it is in the process of tying up with speakers. It is also doing an interactive Voice Of the World Cup initiative. The contest kicks off next month. Here a clip of India‘s match versus Pakistan in the previous World Cup is featured. Sachin basically hammers Shoaib. One can visit the section and provide a commentary recording. The winner who will be chosen by the public and a team of experts gets to do commentary for the semi finals and the final for the site.The site will also have a picture gallery courtesy gettyimages. For fun one can participate in games. One game that will shortly be launched is called Pick The Score. This is a prediction game and one has to guess scores. There will also be a fantasy game. Here one chooses a dream team for each match and one scores depending on how well the individual players are faring.The site will also have quizzes, an ICC contests suite. There will also be pages dedicated to teams and players, merchandise that can be ordered. In some countries like New Zealand, Hong Kong, Korea, Germany, France the site will offer for a fee live streaming of matches. In India highlights and the other earlier mentioned features will be given for free.GroupM COO South Asia Vikram Sakuja says that at first the agency was not sure how the product would turn out. However he is happy that for the Champions Trophy the site got a quarter of a billion page views. “I am glad that GroupM saw this potential and got some of our brands like Lufthansa to work with this exciting media offering.”

NEW DELHI: Appreciating the need for empowering the citizen with modern information technology, President APJ Abdul Kalam today announced that the year 2007 will be the ‘Year of Broadband’ as the government was committed to bridging the digital divide by providing broadband coverage throughout the country.

In his address to the joint sitting of both Houses of Parliament on the opening day of the Budget session, Dr Kalam said, “Our Information Technology sector continues to develop and remain globally competitive,” adding that, “My government will take forward the National Identity Card Project under the National e-Governance Plan for nationwide roll-out in a phased manner so as to ensure better delivery of services to our citizens.”

He said the government was encouraging the growth of the electronic hardware industry and the semiconductor industry.

He also said the Right to Information Act was one means of empowering citizens, adding that it had often been said that eternal vigilance is the price of democracy.

The President said a Vision for the development of an empowered S&T base by 2015 had been prepared. Steps will be taken to attract talent, rejuvenate university research, enable women scientists to re-enter careers in science, strengthen technology business incubation processes, promote excellence in research, engage private sector in R&D and create greater science awareness and a scientific temper among the people. The financial allocation for science and technology will be increased from less than 1% of GDP to 2% of GDP.

He said that to sustain the efforts in the advanced fields of modern science and technology, there was need to increase the number of scientists and improve the quality of Indian science. The Government was deeply concerned about the inadequate enrolment of students in basic sciences and said Indian science is lagging behind other newly industrializing economies. India needs a new thrust in the field of science and technology.

The National Knowledge Commission had submitted its first report placing emphasis on the need to invest in education at all levels of the knowledge pyramid. Several new Indian Institutes of Science Education and Research, Indian Institutes of Technology and Indian Institutes of Information Technology were proposed to be set up in various parts of the country.

NEW DELHI: A sub-group on ‘Going Digital‘, set up by the Planning Commission, has recommended that digital terrestrial transmission by Doordarshan should be launched with a slogan Digital Delhi by 2010 to coincide with the Commonwealth Games in that year.

The Sub-Group headed by Rajeev Ratna Shah, Member Secretary in the Planning Commission and a former CEO of Prasar Bharati, said a phased approach should be taken for going digital covering all the seven mega cities by 2011 in the first phase and the rest of the country by 2013.

The sub-group, comprising 17 members, was set up by the Committee on Information, Communication and Entertainment (ICE) that has been examining the larger issue of convergence and advent of modern technology. Members include the secretaries in Information and Broadcasting and Department of Telecommunications, the Prasar Bharati CEO, the presidents of Cetma, Mait, Nasscom, and ISP Association of India, co-chairman of the Ficci entertainment committee Kunal Dasgupta, chairman of the CII entertainment committee, chairman of the Film & Television Producers Guild of India, president of the Cable TV Operators Association, Rajiv Mehrotra who is the managing trustee of the Public Service Broadcasting Trust, Virat Bhatia from AT&T Communications Services, Zee Telefilms President Abhijit Saxena, Sameer Rao who is vice-president in charge of strategy, planning & regulatory in STAR India, and a representative of the Prime Minister‘s Office.

It was also agreed that a group chaired by BS Lalli, the CEO of Prasar Bharati who is also chairman of the Indian Broadcasting Foundation, and some private broadcasters like Star, Zee, Sony, Eenadu etc. and their major MSOs will examine an 11-stage process and firm up their sequencing and put the entire process on a “digital upgrade timeline”.

Digital migration process

Ideally, the Sub-Group said the migration process must commence from Delhi in 2010, coinciding with the Commonwealth Games, and proceed to other mega cities by 2011 and Tier II and Tier III cities by 2012. In non-urban areas simulcast can continue for a few more years. Analogue transmission should be completely phased out by 2015 as the outer limit. It was decided that to keep the transition costs to the minimum, the switching over time as well as the simulcasting period should be kept to the minimum.

There is need for convergence in regulation in the light of developments in technology and the I&B Ministry was requested by the sub-group to take a fresh look at the proposal for having a common communications convergence regulator with separate bureaus under it for dealing with content and carriage. A supplementary report will be submitted with regard to regulatory issues relating to going digital.

All the content producers – Prasar Bharati as well as private operators – should provide agreed and identified channels in the digital / HDTV format to MSO / cable operators under “Must Carry” clause.

High Definition TV should be introduced in a phased manner starting from Delhi (2008-09), extending it to all the six mega cities. Commonwealth Games should be covered in HDTV format in 2010.

The I&B Ministry, private broadcasters and service providers along with the Department of Telecommunications (WPC cell) should work in a coordinated manner to identify spectrum requirements keeping their rollout plans so that spectrum planning could be proactively made. A Spectrum Management Group could be set up to achieve this.

Prasar Bharati should work out the financial implications of going digital, covering AIR and Doordarshan operations and submit the same to the Planning Commission.

Prasar Bharati should digitally archive all its contents including educational contents for providing them for distribution streaming audio-video technologies. Prasar Bharati may also work out a mechanism to leverage the rich content available by appropriately pricing them and retailing them. All Prasar Bharati content of Classics or Fiction should be made web accessible with premium content accessible through payment gateway. Public service broadcasting content should be freely accessible on the web.

Digital cinema

The Sub-Group has also recommended amending the Cinematograph Act 1952 for inclusion of digital cinema. It said digital cinema should be seen as a means of securing the Intellectual Property Rights of the producer. Digitally recorded content taken from satellite in an encrypted conduit provides a failsafe method of delivering films to exhibitors directly, without intermediary or distributor‘s interface at multiple locations simultaneously, in streaming audio-video-mode. It said this was the best guarantee against piracy. Digital cinema should, therefore, be encouraged by recourse to various fiscal and non-fiscal incentives.

Production of cinema in digital format could be on lower tax regime and the theaters that have installed digital cinema exhibition facilities can be subjected to say lower entertainment tax. This would need to be taken up with State Governments, the Sub-Group said.

It said all conditional access devices (and Set Top Boxes) should be built on common standards for inter-operability, so that customers are not put to inconvenience. This will also help in better absorption, acceptability of digital technology. The plain-vanilla-STB should lend itself to modular insertion of proprietary data to include value-added services.

Content providers should be encouraged to work on creation of domain specific server farms and data depositories. The concept of digital libraries promoted by the Department of Information & Technology should also be publicly made available. Create open access platforms like Google libraries and others should also be encouraged. Memory modules could specially be created for lawyers, doctors, accountants and other professionals for instant data mining and retrieval in respect of their domain.

Triple play services

Triple play services riding on entertainment related applications would be able to create the most viable business models for spread of rural connectivity. Applications of Wi Max technology will allow entertainment to rural areas and this will provide ubiquitous Broadband experience to rural areas. Just as Wi Fi band has been delicensed, we need to move to the next step in encouraging proliferation of Wi Max technology for which the Wi Max band (2.5 GHz / 3.5 GHz / 700 MHz or existing Wi Fi band 2.4 – 2.48 GHz) could be delicensed for rural connectivity.

Content creation would be a specialised area requiring thorough understanding of the local requirements and language that can only be done through local entrepreneurs. The Rural Content Provider (RCP) would provide content and other facilities, including entertainment, which will be of interest to the rural population. Delivery of services could be through home TV or Mobile telephone. The business model of such an RCP would vary from region to region and would be driven by the market. The department of IT and the Department of Telecommunications need to evolve a suitable policy framework that would encourage such RCPs.

The Deparment of Information & Technology/National Informatics Centre should work out a comprehensive plan for rollout of statewise, regionwise and citywise GIS database and encourage private enterprise to do customized applications and value addition for various public sector as well as private sector applications.