Category: Software

MUMBAI: The Department of Trade and Industry (DTI) in the UK has ordered that country‘s media watchdog Ofcom to investigate pay TV service provider BSkyB‘s purchase of a stake in commercial broadcaster ITV.

The aim is to see how this might affect pubclic interest.

The British trade secretary, Alistair Darling, has asked Ofcom to review whether BSkyB‘s purchase of a 17.9 per cent stake in ITV “raises public interest concerns about the number of different owners of media enterprises”.

The move reports state is a victory for Virgin Media. It has been lobbying for an investigation. its argument is that the investment in ITV by a firm that Murdoch’s News Corp has a stake in threatens media plurality in the UK.

Ofcom‘s initial findings will be submitted by 27 April. This could result in the BSkyB stake in ITV being referred to the Competition Commission for a fuller investigation. Last year in November BSkyB had purchased for ?940 million 17.9 per cent of ITV.

Cable firm NTL now known as Virgin Media had tried to buy ITV for ?5 billion. Sky says that its minority shareholding in ITV has no bearing on the considerations of the public interest test relating specifically to media plurality. It says that it is inconceivable to suggest that, as a result of a 17.9 per cent shareholding in ITV, Sky would be able to influence ITV‘s broadcasting strategy or policies, including programming or editorial decisions, which remain entirely the responsibility of the board.

Sky adds, “In its short history, Sky has fundamentally increased choice for viewers, consistently pioneered innovations, invested in and developed quality on-screen content, and is now challenging incumbent telecom and cable providers with lower-cost broadband and phone services. Sky makes a significant contribution to plurality in the highly competitive media sector.”

Meanwhile BSkyB could take a hit of up to 20 million pounds if it loses a deal to show its basic channels on Virgin Media. Interestingly though analysts say that it is the other firm that could suffer more in the long run. The deal concludes on 28 February 2007.

MUMBAI: Sci Fi Channel, an NBC Universal network, is teaming up with Sir Richard Branson‘s Virgin Comics to create a co-branded multimedia partnership called Sci Fi/Virgin Comics.

With five new comic book titles serving as a jumping off point, Sci Fi/Virgin Comics will develop fresh properties that integrate the spirit and vitality of both brands. Delivering innovative, multi-platform projects, original concepts will be considered across all mediums from publishing, film and television to digital and gaming.

The announcement was made today by, Sci Fi Executive Vice President and general manager Dave Howe and Virgin Comics CEO and publisher Sharad Devarajan at New York Comic Con, the season‘s pop culture and comic book event.

The first Sci Fi/Virgin titles, distributed by Diamond Comics, can be expected to hit shelves later this year, informs an official release.

“Virgin Comics and I are delighted to collaborate with Sci Fi and the rest of the NBC Universal family,” said Sir Richard Branson, “to create stories that will inspire a new generation of thinkers and dreamers throughout the world.”

“With Sci Fi we are changing the face of the comic book industry – seamlessly developing characters and stories for books, television, online and other media,” said Devarajan. “Together we are creating stories as innovative as the ways consumers will get to experience them.”

Utilizing the global creative and synergistic resources that exist both at Sci Fi Channel and Virgin Comics, the partnership will aim to attract some of the biggest names and talent from the worlds of comic books, television and movies. Sci Fi and Virgin Comics will bring together a multimedia, creative editorial board with members representing comic books, television, movies, digital, gaming, licensing and merchandising.

NEW DELHI: The Telecom Disputes Settlement Appellate Tribunal (TDSAT) today upheld the tariff of Rs 5 per channel fixed by Telecom Regulatory Authority of India (Trai) against which three broadcasters had appealed. It also imposed a cost of Rs 50,000 for each of the broadcasters in favour of the sector regulator.

In its pronouncement on the appeal filed by Set Discovery, ESPN Star Sports (Singapore) and ESPN Software India, TDSAT held that the case was devoid of merit, and thus the appellants are liable to pay costs, totaling Rs 150,000, to Trai, which had proved its case.

In a related development, some of the respondents in the case that includes Trai, Indus Ind Media and Communications Limited, and Hathway Cable & Datacom Private Limited, have filed a Caveat in the Supreme Court, since the broadcasters are most likely to appeal against the TDSAT order in the apex court.

While giving its ruling, TDSAT said that the broadcasters had themselves said that 70 to 80 per cent of their revenues come from advertisements, and the bench noted that “at various fora”, it has been argued by the broadcasters that they also generate revenue through sub-licensing and through fees paid by consumers in sending SMSs to the channels.

It held that the same broadcasters had said that due to underdeclaration by LCOs and MSOs, they get only 20 per cent of the subscription revenue actually generated.

The tribunal noted that under the Cas regime, wherever Cas has been implemented, there is no longer a question of underdeclaration, and therefore, data on subscription revenue is 100 per cent.

In this situation, whereas the broadcasters were – as they themselves said – earning only 20 per cent from subscription, the Trai order on Interconnection gave them 45 per cent, which is a sea change.

Hence, going by the arguments of the broadcasters themselves, the case is devoid of merit and liable for dismissal, with a cost of Rs 50,000 per appellant.

The tribunal, comprising the full bench of chairperson Arun Kumar, and members DP Sehgal and Vinod Vaish, made the following observations:

“We have carefully considered the procedure undertaken by Trai for conducting the exercise. We have also considered the justification for the regulation. We find that the approach of Trai in regulating the CAS regime at its introductory stage in the notified areas is fully justified.

“We find nothing wrong in the process undertaken by the Authority. In this connection we note that the Trai was conscious of its difficulties and the problems which it had to face while conducting the exercise.

“It was a virgin field and the Chennai model could not serve as a good guide. The exercise was complex and it was made all the more difficult by the non-cooperative attitude of the broadcasters. In the given circumstances, Trai, in our view, has acted fairly by balancing the competing interests.

“The Authority has promised to revisit the issue, including consideration of deregulation if the circumstances so warrant. The experience to be gained after introduction of CAS would enable it to reconsider everything.

“This being a transitory phase, the appellants ought to have had patience and ought to have waited till Trai was able to revisit the issue. The hurry on their part to raise the issue before this Tribunal was not necessary.

“We also cannot help observing that the broadcasters are either unmindful of the fact that they stand to gain in the CAS regime or they are intentionally feigning lack of knowledge of this fact.

“To say the least, they have not been fair in placing their case before us. We find no merit in these appeals. They are liable to be dismissed. We order accordingly. Appellants will bear the costs of the Respondent, Trai which we quantify at Rs 50,000/- for each appeal. Costs are awarded only in favour of Trai,” the TDSAT order concluded.

MUMBAI: Indiagames, online and mobile games company has signed on the World Cyber Games finalists to represent the brand as part of its ‘ Games on Demand (GoD) Ambassador Program‘.

The four representitves include Reuben Pereira from Mumbai, Sharath Pai from Cochin, Uma Deekshith from Hyderabad and Harsh Oza from Ahmedabad have all been regional finalists and even represented India at the finals of the World Cyber Games.

As part of the agreement, they will participate in various gaming tournaments on behalf of Indiagames, endorse its products, services, clothing and accessories and create awareness about its Games on Demand service amongst gamers. The GoD Ambassadors will blog regularly on the Indiagames social networking service – Tadka Live to share their gaming experiences with fellow gamers.

The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some cIn addition to these, Indiagames is also in the process of signing up other gamers across the country and launching its GoD Ambassador campaign as part of the Program, informs an official release.

Indiagames Ltd Founder and CEO Vishal Gondal said, “So far companies have been actively signing on celebrities as brand ambassadors. Our research and regular interaction with gamers has shown us that gamers are a relatively close knit community that look up to and are influenced by their peers. We hope that our brand ambassador program would inspire other gamers to take on gaming more seriously and even consider it as a career option like in the west and South East Asia. The next Sania Mirza or Sachin Tendulkar could possibly be an ‘E-sportsman‘.”

MUMBAI: The global distribution rights for the soon to be released movie Nishabd has been acquired by Eros International. The movie is directed by Ram Gopal Varma and co-produced by Ad Labs.

Apart from Omkara and the recently released Salaam-E-Ishq and Eklavya, the other global releases that Eros has in the pipeline include Nishabd, Namastey London and the Aishwarya Rai starrer Provoked. All these movies are likely to be released by April 2007.

Nishabd stars Amitabh Bachchan and new comer Jiah Khan in the lead roles. Aftab Shivdasani, Revathi and Rukhsar also star in the film in supporting roles.

Eros will release Nishabd globally on 2 March.

A global player in the Bollywood arena, Eros operates on a studio model producing as well as distributing films across formats globally via cinemas, home entertainment, television formats and new media.

NEW DELHI: Digitalization of cinema is vital in controlling the distribution and exhibition of cinema in digital format and safeguarding intellectual property since the Indian film industry faces almost 40 per cent revenue pilferage due to piracy, according to a Planning Commission study.

The sub-group on ‘Going Digital’ set up by the Planning Commission and headed by Rajeeva Ratna Shah, member secretary in the Planning Commission and a former CEO of Prasar Bharati,, said in its report that going digital would be incomplete if the entertainment (film) sector is not covered. Furthermore, safeguarding the intellectual property rights of the industry would encourage filmmaker to a great extent. The digital cinema system is already a reality in the country and would revolutionize the exhibition of films all over India.

Issues of piracy plague software industry the world over. In terms of money, the industry loses approximately Rs 20 billion on account of piracy directly, on which the government neither earns Entertainment Tax nor Income Tax. digital cinema would help curb piracy in a proactive manner as it will make the pirates business unviable by providing an early and widespread release of films across the country and thus nipping piracy in the bud. Furthermore, as there is no physical movement of the film, creation of pirated copies/versions of the film is ruled out.

The sub-group said the early availability of films combined with high quality images and scheduling flexibility ensure increased box office collections. Early migrants to the digital cinema system have witnessed around 100 per cent increase in revenue collections by way of increased box office collections and thus increased collection of Entertainment Tax and Income Tax.

It said film prints are made from film stock imported from companies like Kodak, Agfa etc. Going by an average of 800 films, 200 prints each at a cost of Rs.50,000 per print entails an expense of Rs 8 billion. As the prints cannot be recycled, it is a waste of money once it completes its life. However, digital cinema does not use any prints, hence minimizing wastage and at the same time saving the country precious foreign exchange.

With the advent of Digital Cinema, niche cinema and regional language films will be able to generate revenues, thus making the local film industry in the states more commercially viable. This will provide employment to local artistes and technicians and other film industry related infrastructural suppliers.

Analogue prints are made from polyester and are destroyed by burning which is a huge biohazard. Digital prints are digital files and can be simply erased from the server’s memory. The Power consumption of a digital projection system is far more economical as compared to the power consumption of an optical projection system. The annual power savings if digital cinema is implemented in around 200 theatres across the country works out to 87,48,000 KVA.

The print quality does not deteriorate with repeated use irrespective of the number of screenings. Small town cinemas plagued by piracy and failure of films coupled with availability of only old films have become economically unviable. However digital cinema will bring the small town cinemas at par to the cinema halls in the big cities as the films can be simultaneously released across the country. The advent of digital cinema has seen proliferation of new and compact cinema houses in small towns and cities.

But the Sub-group said the government should provide incentives for production as well as exhibition of films in the digital format in its own interest as the loss of revenue due to piracy is considerable. Production of cinema in digital format could be on lower tax regime and theatres that have installed digital cinema exhibition facilities can be subjected to lower entertainment tax.

Furthermore, there is need to amend the Cinematograph Act 1952 to incorporate digital cinema. digital rights management/IPR protection is of paramount importance in view of piracy. Many content owners would be apprehensive in sharing their content as piracy is a major issue. Hence, adequate laws to protect the rights of the content owners need to be put in place so that they feel safe to share their content over digital platforms.

As small and medium players would find it difficult to digitize their respective libraries in the light of huge conversion cost, content aggregators could be encouraged and a suitable regulatory/policy regime worked out to make this happen in a hassle free manner.

NEW DELHI: Acknowledging that the major hurdle in digitization presently is the absence of digital receiver sets and the fact that about 45 per cent TV sets are Black and White, a sub-group of the Planning Commission has recommended rationalization of the total taxation level to 12 per cent.

The sub-group on ‘Going Digital‘ set up by the Planning Commission and headed by Rajeeva Ratna Shah, member secretary in the Planning Commission and a former CEO of Prasar Bharati, said this will mean the excise duty on digital TV set, set top boxes (STBs) and its inputs be rationalized to 8 per cent and there should be a state VAT of 4 per cent. This will give impetus to the indigenous STB industry, which would generate economic activity and employment in the country.

The sub-group noted that STBs and the digital Conditional Access System (Cas) act as a catalyst for implementation of digitization. The Consumer Electronics and TV Manufacturing Association (Cetma) has indicated that the cost increase in case of a TV set, capable of receiving digital terrestrial signal in addition to analogue signal would be about Rs 1000 from the existing prices. For the existing analogue TV sets, which are expected to be around 120 million by year 2010, the consumers would need to have Digital Terrestrial Transmission STB to receive the signals. The cost of STB is presently about Rs 2250 and is decreasing every year by 7 to 8 per cent.

The industry would require a lead time of six months to meet the demand for the digital TV sets and radio receivers. Similarly, the industry would be in a position to provide STBs in about 16 to 20 weeks from the time the government decides to change over to digital broadcasting.

“But for successful rollout, the government needs to firm up the transition path and announce timelines so that all the stake holders could put their acts together and make the transition as smooth and successful as possible. The success of DTT depends upon the availability of requisite consumer end equipment and introduction of STB coupled with Cas.”

The sub-group added that India was a price sensitive market and one solution or product fits all cases is not commensurate with consumer thinking. Hence there may be need to introduce various models of STBs (having digital to analogue converter with addressability of channels with Cas to high-end models) with increasing value added features to meet the requirements of the consumers. The requisite standards need to be put in place for this.

Out of 61 million households cable connections all over India , 35 per cent are in rural areas. This service is easily available and affordable in the rural areas. This industry is geared up to meet the challenge of digital broadcasting, the sub-group noted.

At present, the signals from uplink station to satellite and from satellite to cable TV head-end are already digital. The signal from cable TV head-end to subscriber is both in digital and analog format. Most of the multi-service operators (MSOs) in the metros and big cities have already gone digital. Thus, only 7000 head-ends required to go digital.
Furthermore, all franchisees are not affected by digitization as they only pass the signal (analog/digital) received from the head-end to the subscribers and do not process the signal. Digitization of subscribers end depends on introduction of digital TV in the market at affordable prices and immediate digitalization of cable TV head-end.

To further galvanize the rollout, all the content producers – Prasar Bharati as well as private operators – should provide agreed and identified channels in the digital/HDTV format to MSO/cable operators under the “Must Carry” clause.

Going digital encompasses digital broadcasting, telecom as well as other technologies for access and backbone networks which deploy digital systems. While some of the frequency bands used for broadcasting have exclusive allocations for ‘broadcasting‘, most of the bands are shared with other services.

For example, the 800/ 900 MHz bands used for cellular services – GSM & CDMA, etc. are available for broadcasting also. The satellite based TV broadcasting is mostly in the frequency bands, which are shared with microwave systems. Hence, while evolving/ modifying the NFAP (National Frequency Allocation Plan), the relative national priorities of various spectrum based services have to be taken into account.

Normally digital transmissions require larger bandwidth. However, with modern compression techniques, which are improving continuously, it is now possible to accommodate multiple channels in the RF bandwidth of a single existing (analogue) channel. Hence, on complete transition to digital systems in broadcasting, the spectrum requirements should reduce or alternatively, it would be possible to transmit larger number of channels in the bandwidth occupied by existing channels.

During the transition phase, existing analogue and new digital systems would need to be broadcast together, requiring larger spectrum bandwidth. The requirements can be assessed once the number of channels for simultaneous transmission is worked out. With digital broadcasting, it is possible to include data, Internet, etc. within the broadcasting channels.

During the migration from Analogue to Digital Radio, new frequency assignments have to be identified to facilitate smooth migration and for some time both the existing analogue transmissions as well as new digital transmissions would continue. Hence, there will be spectrum constraint during this transition phase. Also, the spectrum for digital migration may need to be identified for both Prasar Bharati as well as Private FM Broadcasters.

The sub-group, comprising 17 members, was set up by the Committee on Information, Communication and Entertainment (ICE) that has been examining the larger issue of convergence and advent of modern technology. Members include the secretaries in Information and Broadcasting and Department of Telecommunications, the Prasar Bharati CEO, the presidents of Cetma, Mait, Nasscom, and ISP Association of India, co-chairman of the Ficci entertainment committee Kunal Dasgupta, chairman of the CII entertainment committee, chairman of the Film & Television Producers Guild of India, president of the Cable TV Operators Association, Rajiv Mehrotra who is the managing trustee of the Public Service Broadcasting Trust, Virat Bhatia from AT&T Communications Services, Zee Telefilms President Abhijit Saxena, Sameer Rao who is vice-president in charge of strategy, planning & regulatory in Star India, and a representative of the Prime Minister‘s Office.

MUMBAI: Having finalised on Malaysia-based Astro as his 20 per cent equity partner, Sun network chairman and managing director Kalanithi Maran is preparing the ground to launch his direct-to-home (DTH) service. He has decided on Iredeto as the encryption system while the set-top boxes (STBs) will be from Coship Electronics in China and South Africa-based UEC Technologies, a source close to the company says.

“He is also looking at more STB vendors. Besides the basic box which will be competitively priced, he will have graded STBs. Multiple vendors will ensure supply safety in case of a huge demand for his service,” adds the source.

Maran will be using MPEG-4 technology that will allow him to compress more TV channels per transponder. While MPEG-2 can pack in around 12 channels, the advanced compression technology will be able to accommodate over 20 channels.

Maran will have seven Ku-band transponders on Insat-4B, which launches on 10 March, while Prasar Bharati‘s free-to-air (FTA) package DD Direct Plus will have five on the same satellite.

He may consider himself lucky when the launch of Insat-4C satellite failed in July 2006 after the rocket carrying it veered off course and exploded. He had booked six Ku-band transponders (and one more for digital satellite news gathering) on it for Sun Direct‘s DTH service.

By being located on the same satellite, Sun‘s subscribers will be able to access DD Direct‘s channels without Maran having to separately put them on his transponders.

Dish TV which was sharing the NSS-6 satellite with DD, will not be hit badly after the migration. Since NSS-6 is at 95 degree East, a minor realignment of antenna will be required for receiving the channels as Insat-4B shall be located at 93.5 degree East. Tata Sky, on the other hand, will have to recarry DD channels on their transponders.

The DTH play in India is, indeed, turning out to be a hot chase for satellite space. If Tata Sky had to wait for the launch of Insat-4A as rival Dish TV aggressively went on mopping up customers, it is now the turn of Anil Ambani‘s Bluemagic and Bharti Telemedia to plead with the Indian Space Research Organisation (Isro) to provide them with Ku-band transponders.

In the sprint to start DTH before the market gets taken away, Bharti may be the clear loser. Unless, of course, it gets the approval from Isro to be on Measat-3, a foreign satellite launched from the Astro Group.

“Measat has made their Ku-band transponders available for us and have supplied the data. We are studying it technically and are making an internal evaluation,” says Isro contract management and legal services director SB Iyer.

The satellite has 49 dbW (decibel Watts) as compared to Insat‘s 53. “We have indicated this problem and Measat has said that it would examine it and come up with a solution. Insat-4B has 53 dcW and offers a powerful beam across the country. We will have to ensure quality and also come into an agreement with Measat. Besides, the users will also have to express their interest in the satellite,” says Iyer.

Measat-3 has 24 Ku-band transponders and has been designed to provide capability for data services and DTH applications in Malaysia, Indonesia and the Indian Subcontinent.

If no clearance is given to Measat, Bharti will have to wait the longest with Insat-4G launching only by 2008-end. The DTH market could possibly have settled by then with the spoils being distributed among Dish TV, Tata Sky, Sun and Reliance‘s Bluemagic.

Anil Ambani will get a shot at the DTH market after Insat-4CR (replacement) launches in the quarter beginning July this year. Reliance has asked for eight Ku-band transponders and Isro is reserving the remaining four for other users like National Informatics Centre.

MUMBAI: Fox Interactive Media (FIM) in the US has bought ad technology firm Strategic Data Corporation.

It is hoping to better leverage the data of its social networking site MySpace from user profiles, blogs and bulletins.

The acquisition will allow for more-refined audience segmentation and contextual micro-targetting.

Media reports state that FIM will be able to create lifestyle audience segments and ad packages for performance- and CPM-based ad campaigns. The company has not yet employed user profile information to target display ads, but it has used the data to better target Google sponsored text ads.

FIM properties generated more than 40.4 billion page views in January, according to ComScore, with the vast majority coming from MySpace. News Corp chairman Rupert Murdoch recently said that MySpace is generating about $25 million per month in ad revenue, growing at about 30 per cent per quarter. Yet despite the fast growth rate, the site lags far behind revenue generated by sites of similar size, with generic ad impressions often priced at less than $1 CPMs because FIM has so far not been able to target them to visitor interests.

MUMBAI: According to a recent survey commissioned by Microsoft’s MSNGames, a casual gaming site, Americans are feeling more stressed out and starved for time than ever.

56 per cent of men (age 18 to 34) and 71 per cent of women (age 18 to 34) spend less than an hour on themselves a day engaged in activities that provide downtime or alone time and are pampering or relaxing to them.

Once considered a simple leisure pursuit, playing casual games — including action and arcade, puzzle, word and trivia, and card and board games — is among the activities men and women said they like to engage in when they have just 20 minutes to ‘recharge‘ during the day.

Although stress reduction and mental dexterity are often cited as reasons people of all ages play casual online games, males in the 18 to 34 age bracket are most likely to list playing games as a daily escape — a chance to indulge in some “me time.” Men are also more likely than their female counterparts to play a game at work, with males age 18 to 34 most likely to sneak in a quick game during their day.

With many people indicating they have a mere 60 minutes a day to spend on relaxing activities, it is no wonder U.S. men and women are seeking easy, quick stress-reduction techniques. As a result, MSN Games has teamed up with Dr. Kathleen Hall, the founder of the Stress Institute, to urge Americans to resolve to “Take Back Your Time” this year and engage in activities that help reduce stress and give the brain a boost.

Dr. hall says, “Reclaiming just 10 minutes of ‘me time’ each day can greatly improve your sense of well-being. Stress can have a catastrophic effect on our mental, physical and spiritual health. In today’s harried and hectic world, taking time out for stress-reducing activities is no longer a luxury, but a 21st-century necessity.”

More than 13 million people each month play ‘brain food‘ games on MSN Games, such as the numeric logic game “Sudoku,” virtual aquarium “Fish Tycoon,” gem-swapper “Bejeweled 2” and the family favorite card game “UNO.”

“There is a growing body of medical research that shows stress can cause the memory to become impaired. But playing online casual games, such as brainteasers, crossword puzzles, trivia titles, and any variety of mentally challenging and fun games, can actually stimulate the brain and stimulate new connections between cells” says Dr. Hall.

The MSN Games survey found that nearly two-thirds of US adults who have played a quick, fun online game in the past 12 months say that they feel less stressed afterward, indicating that arcade-style games are an excellent destination on the road to wellness.

“We know that ‘play’ de-stresses the body and actually lowers our blood pressure and heart rate. Taking a break to solve a brain-teasing puzzle or take on a fun vocabulary challenge on MSN Games is a perfect way to clear your mind of the clutter and stress that can pile up during the day,” Dr. Hall adds.