The supporters urge others to embrace these principles. While recognising that adhering to these principles may require each company to yield some from positions it has held, at the end of the day the supporters believe all will benefit from such compromise. The supporters look forward to further discussions with other parties to attain their support.
Disney president and CEO Bob Iger says, “These principles offer a road map for unlocking the enormous potential of online video and user-generated content. Cooperation among us, aided by emerging technologies, can clear the way for further growth in the availability of online video in ways that will be good for consumers, good for copyright owners and good for uploading services.”
Microsoft CEO Steve Ballmer says, “The cross-industry dialogue that resulted in these principles is an important step forward in establishing the Internet as a great platform for video content – a platform that allows services to innovate and preserves incentives for all creators, big and small, by respecting copyright. With this new, consensus-based foundation, the technology and entertainment industries are demonstrating how we can work collaboratively to build great new video experiences for our mutual customers.”
Fox president and COO Peter Chernin says, “In the end, technical innovation has always proved to be a positive driver in shaping our businesses and spurring greater and more robust distribution models. The principles unveiled today underscore that conviction by enabling a path that will reward content owners, distributors, and most importantly, consumers.”
Viacom president and CEO Philippe Dauman says, “We are delighted that so many leading companies have come together behind a set of principles that provide a framework for intellectual property to live in harmony with technical advances. These principles will enable innovative technology and great content to come together to spur greater innovation and, most importantly, much richer entertainment experiences for consumers.”
MySpace CEO and co-founder Chris DeWolfe says, “As part of one of the world’s largest media companies and with original content of our own, we’re vigilant about respecting and protecting copyrights. Internally, we’ve developed an industry-leading suite of copyright protections for content owners and we’re thrilled to align forces with the world’s top media and Internet companies to develop best practices.”
Veoh Networks CEO Steve Mitgang says, “Dailymotion strongly believes in the respecting the rights of all copyright owners. As such, our company has been involved in the drafting of these Principles since it began. We are confident that this cooperation with content owners, further aided by audio and video filtering technology that we are currently implementing, is a win-win for all involved. We are proud to continue to be at the edge of innovation in both our product and in copyright protection.”
NBC Universal president and CEO Jeff Zucker says, “This announcement marks a significant step in transforming the Internet to a popular medium that respects the rule of law. By recognizing the mutual benefits of a technology-based framework to control piracy, technology and content companies have laid the foundation for the lawful growth of video on the Internet.” |