ITV

Category: Software

  • CRM gets chatty as Expedify plugs AI into the sales script

    CRM gets chatty as Expedify plugs AI into the sales script

    MUMBAI: Who needs dashboards when your CRM talks, thinks and works like a teammate? Expedify, the conversation-first platform that wants to make CRM feel more like collaboration than chore, has just launched what it claims is India’s first truly agentic, AI-native CRM. Designed to function more like a human team member than a data dump, the system uses built-in voice and chat agents to hold natural, real-time conversations across sales, marketing and service.

    Instead of humans endlessly toggling between spreadsheets and dashboards, Expedify flips the script: its AI agents do the calling, following-up, qualifying, scheduling, analysing and even launching campaigns all through a unified conversational interface across WhatsApp, voice, email and web.

    “This isn’t another tool you have to babysit,” said Expedify CEO and founder Shashank Shekhar Sharma. “It’s an intelligent teammate that thinks and talks in context, helping your team act faster and smarter without the usual drag of legacy CRMs.”

    Here’s what sets it apart:

    1    Lead qualification kicks off within 30 seconds of form submission.

    2    An AI Analyst delivers on-demand insights without dashboard deep dives.

    3    Multichannel campaigns across WhatsApp, email and voice can be launched without ever switching tabs.

    4    Teams can chat with the CRM itself to ask questions, trigger actions or close deals no dashboards needed.

    Expedify’s edge lies in its omnichannel default. Whether it’s a Whatsapp message, voice call, email or SMS, everything runs off a single rule engine and every customer interaction reflects back into the CRM automatically. For sectors like BFSI, edtech, real estate and retail, the tool dramatically reduces response time while ramping up personalisation.

    Setup takes just 30 minutes, making it plug-and-play even for lean teams. It also undercuts traditional enterprise CRM pricing with a freemium model and premium tiers starting at  19 dollar/month (Growth) and  200 dollar/month (Teams) for up to 10 users.

    Already in use across fintech, healthcare and edtech brands in India and Southeast Asia, Expedify is continuing to expand its AI agent library. The platform’s goal? To automate not just data but decisions so that sales teams can stop searching for insights and start acting on them.

    With its eyes set on redefining post-sale engagement, Expedify might just be the CRM that finally talks the talk and walks the walk.

  • Programmatic gets a new container lease on life with IAB’s tech reboot

    Programmatic gets a new container lease on life with IAB’s tech reboot

    MUMBAI: The pipes of programmatic plumbing are finally getting an upgrade and it’s all going into the container. In a bid to declutter the tangled maze of today’s digital ad infrastructure, the IAB Tech Lab has launched its Containerization Project, aiming to give the ad tech industry a fresh, streamlined foundation for real-time bidding (RTB). The move comes as the sector grapples with a decade’s worth of bolted-on innovations, latency headaches, and a spaghetti bowl of fragmented systems especially under pressure during high-volume events.

    Rather than patching up the cracks, IAB Tech Lab wants to rebuild the pipes altogether.

    “The digital ad ecosystem has grown enormously, but the technical foundation hasn’t kept up,” said IAB Tech Lab CEO Anthony Katsur. “The way ad tech is built today is complex and inefficient. This project isn’t about tweaks, it’s about designing a future-proof foundation from the ground up.”

    At the heart of the project is the standardisation of container technology for OpenRTB. Think of it as an elegant Bento box for real-time bidding, modular, measurable, and ready to scale. The new framework introduces common standards for everything from network protocols and metrics to image performance and data privacy, offering supply-side platforms (SSPs), demand-side platforms (DSPs), and other players a shared architecture to innovate on without reinventing the wheel each time.

    Crucially, it allows for plug-and-play functionality: ad tech partners can be added or swapped mid-auction without slowing things down or breaking core systems.

    “This gives engineers a shared technical foundation to build from,” said Chalice AI head of product Meera Choudhury. “By establishing clarity on what’s required, we can build in a way that respects those boundaries.”

    The IAB Tech Lab is actively rallying participation from across the ecosystem publishers, platforms, buyers, and technology vendors alike to co-develop the next-gen container framework.

    So, while OpenRTB isn’t being scrapped, it’s getting a much-needed house remodel. And with standardised containers at the core, the programmatic future might just be cleaner, faster, and finally scalable with less duct tape.

  • Sheet happens when teams can’t tell stories with data, finds Canva

    Sheet happens when teams can’t tell stories with data, finds Canva

    MUMBAI: Not all spreadsheet drama starts with macros. A new report by Canva titled Beyond the Numbers: How Data Storytelling Redefines Communication reveals that while India’s marketing and sales teams claim confidence with data, many fall flat when it comes to transforming numbers into narratives that actually persuade.

    Based on a global survey of 2,457 professionals including 313 from India the report spotlights a stark confidence-competence gap. A whopping 96 per cent of Indian respondents say they’re confident working with data, but only 66 per cent feel prepared to begin a data-heavy task. And while 92 per cent feel good about analysing and interpreting data, 74 per cent admit spreadsheet mistakes impact their work.

    From formula phobia to interpretation anxiety, it’s clear that data literacy training (offered by 81 per cent of Indian organisations) isn’t fully doing the trick. In fact, 80 per cent still experience data-related stress, and 45 per cent avoid working with data altogether despite recognising its value.

    It’s not just a question of skill, it’s one of storytelling. Nearly 97 per cent of Indian respondents work with data weekly, and 95 per cent say data literacy is expected in their role. But 44 per cent still struggle to visualise data effectively even though 96 per cent agree visuals boost credibility and make them more confident when presenting.

    The disconnect lies in outdated tools and scattered processes. 58 per cent of Indian respondents find switching between data tools confusing, and 96 per cent are eager for simpler visualisation platforms. 49 per cent are willing to spend up to three hours learning new solutions, while 91 per cent believe AI could help automate tedious tasks and enhance visualisation though scepticism remains about accuracy and creativity.

    “Working with data shouldn’t be confined to specialists,” said Canva head of EMEA Duncan Clark. “The goal isn’t to make everyone a data scientist, but to empower teams to turn numbers into compelling stories because data alone doesn’t move people, stories do.”

    With decision-making becoming more data-driven across the board 91 per cent say their organisation’s reliance on data has increased in the last two years the need for better storytelling is no longer optional. Canva’s own tools like Canva Sheets and advanced visualisation features aim to bridge this gap, making storytelling as intuitive as a drag-and-drop design.

    As teams wrestle with complex spreadsheets and campaign KPIs, one thing’s clear: the next big business differentiator isn’t just data, it’s the story you tell with it.

  • Pixel perfect on the go as Photoshop beta lands on Android

    Pixel perfect on the go as Photoshop beta lands on Android

    MUMBAI: Your pocket just got a whole lot more powerful. Adobe has officially rolled out the Photoshop (beta) app for Android users, letting anyone with a compatible smartphone tap into the magic of masking, layering, and Firefly-powered Generative Fill, no desktop required. And here’s the real kicker: during the beta phase, it’s completely free.

    Available now on Google Play for devices running Android 11 or later (with at least 6GB of RAM, though 8GB is recommended), Photoshop’s mobile debut is a sleek and simplified reimagining of its desktop heavyweight. Think intuitive design meets creative muscle ideal for everyone from on-the-go pros to curious first-timers.

    So, what’s in the toolbox? A surprisingly robust range of features, including:

    1    Layer and mask tools to blend and composite like a pro

    2    Tap Select, Magic Wand, and Object Select for quick, precise edits

    3    Spot Healing Brush and Clone Stamp to brush away visual hiccups

    4    The star of the show: Generative Fill, powered by Adobe Firefly, for adding or transforming elements with a text prompt

    5    Access to free Adobe Stock assets for extra flair

    Whether you’re dreaming up a YouTube thumbnail, polishing cover art, or just editing your next profile pic, Photoshop mobile brings real editing power to your fingertips literally. Users can also dive into in-app tutorials, explore the Adobe Inspiration Hub, and share ideas or seek support via the Photoshop community forums.

    While the iOS version of Photoshop is already available worldwide via the Apple App Store, Android’s beta launch signals Adobe’s commitment to democratising creativity, one swipe at a time.

    Ready to brush up your skills? The app is now live on Google Play because creativity doesn’t wait for a desk.

  • No more chalk and awe as QWR gives classrooms a VR upgrade

    No more chalk and awe as QWR gives classrooms a VR upgrade

    MUMBAI: In a world where school still means blackboards, wooden benches and a race for marks, one Indian start-up is asking: what if you could step inside the syllabus instead? Enter QWR (Question What’s Real), a deep-tech XR company that’s quietly reshaping education from the inside out. Instead of starting in Tier-1 cities, QWR flipped the traditional script. Its immersive VRone.Edu headsets, designed for classroom use, are already in the hands of students from Kohima to Patna and Raipur to Ranchi, impacting over 2,00,000 learners across 19 states.

    The twist? These aren’t just fancy gadgets. QWR’s devices come loaded with NCERT-aligned, K–12 modules that turn abstract concepts into interactive experiences. Why just read about the human heart when you can walk through its chambers? Why mug up tectonic plates when you can stand in the middle of a virtual earthquake?

    “Curiosity begins with the senses,” says QWR founder Suraj Aiar. “We’re not pushing hardware. We’re redefining how India learns.”

    With India’s current education model still chasing grades over growth, QWR’s approach blends VR, AR and XR to put experience at the heart of education. According to the company, only 10 per cent of Indian schools currently use digital tools. That’s the gap QWR wants to close one headset at a time.

    And it’s not just schools. The brand’s roadmap includes engineering, medicine, defence, and blue-collar upskilling, all delivered through real-time, immersive simulations. It also aligns with the National Education Policy (NEP) 2022, Samagra Shiksha Yojana, and Sustainable Development Goal 4, creating classroom equity through tech.

    To fuel the future, QWR has also launched India’s largest XR developer initiative the QWR ISV Program offering grants to XR creators to build content directly for its ecosystem. The goal: make India not just a market for XR education, but a hub of its innovation.

    “Other players talk XR,” says Aiar. “We’ve cracked it, governments and institutions come to us because our solutions work.”

    So the next time a student stares blankly at a textbook, they might just be seconds away from stepping into it. For QWR, the future isn’t virtual, it’s already here.

  • Common Mistakes in Video Watermarking to Avoid

    Common Mistakes in Video Watermarking to Avoid

    Video watermarking is now a crucial tool for content creators and companies looking to safeguard their intellectual property in the current digital world. With video content still on the rise across online platforms, effectively using watermarks ensures ownership and avoids illegal use. Most content creators, however, do things wrong while adding watermarks to their videos, which renders them ineffective. This article examines these pitfalls and provides real-world guidance on how to steer clear of them, so your video watermarking plan does what it’s supposed to do.

    Learning About Video Watermarking

    Video watermarking is the process of inserting identifying information into video content that marks ownership. This technology is a digital signature that stays with the content no matter how it’s distributed or shared. Efficient video watermarking achieves a tradeoff between noticeable and unnoticeable, safe guarding your material without hindering viewing. The prior to taking a look at mistakes, here’s the note that video watermarking exists as distinct types which range from recognizable watermarks (branding images or text overlay) to unreadable watermarks (hidden information embedded that aren’t visible yet could be accessible via special applications).

    Too Obtrusive Watermarks

    Perhaps the most common error in video watermarking is producing watermarks that take attention away from the content itself. Too large, too bright, and too central of a watermark can detract immensely from the viewing experience. Keep in mind that it is great to safeguard your content, but your main use for your video is to entertain and enlighten your viewers. A watermark should never be in competition for attention with the content. Rather, make your video watermarking detectable enough to prevent theft but not so detectable as to interfere with the viewing experience.

    Inconsistent Placement

    Inconsistency in watermark placement from one video to another gives a disjointed brand image and dilutes the effect of your video watermarking strategy. Most content creators update the placement, size, or style of their watermarks from one video to another, rendering their brand less identifiable. Implementing a consistent watermarking methodology makes viewers connect the mark with your brand and reinforces your visual identity. Opt for a style and position that translates across content types and maintain it for all videos.

    Applying Low Opacity Watermarks

    Transparency may reduce the intrusiveness of video watermarking, but many producers misuse watermarks with opacity so low they appear almost invisible. Very opaque watermarks undermine the purpose of protection because they can be removed or easily ignored. Getting the balance of opacity just right is important—your watermark must be opaque enough to discourage theft but not so opaque that it takes attention away from the content. Experimenting with different levels of opacity on different backgrounds can assist in finding the best setting for your video watermarking requirements.

    Ignoring Watermark Size Adjustments

    Videos are watched on devices with differing screen sizes, ranging from mobile phones to large screens. One popular video watermarking error is not thinking about the appearance of the watermark on different devices. A watermark that would look good on a desktop might look too small on a mobile, or too big on a TV screen. Adjusting your watermark size to accommodate various environments of viewing helps it be as effective as possible no matter how your audience is viewing your content.

    Inadequate Contrast with Video Content

    Good video watermarking demands sufficient contrast between the watermark and the content of the video. Single-colored watermarks, which become undetectable when superimposed over like-hued parts of a video, are used by most creators. This error greatly diminishes the watermark’s ability to protect. Use outlines with contrasting watermarks or adaptive color ones that will remain visible against any background. Some more complex video watermarking methods even enable the watermark to dynamically adjust its color according to what is beneath it.

    Static Watermarks Applied to Dynamic Content

    Applying a static watermark to dynamic video content tends to result in sections where the watermark is hardly visible or totally blocked. Content developers often ignore the need to test their watermark against different scenes in their video. To ensure successful video watermarking, think about how your watermark responds to movement, changes of scene, and fluctuating lighting levels within your video. In certain situations, slightly animating the watermark or strategically planning where it appears can keep it visible throughout the whole video.

    Overlooking Legal Implications

    Most content creators apply video watermarking without considering legal aspects. To make watermarks offer legal protection, they have to be correctly registered and documented. Adding a watermark does not necessarily grant copyright protection—you have to go through proper procedures for registering your intellectual property. Second, there are specific watermarking methods that might carry some legal obligations for them to qualify as effective ownership evidence. Check the video watermarking legality in your jurisdiction so that you ensure your action will offer you the protection you need.

    Depending Solely on Perceptible Watermarks

    Relying solely on seen watermarks is a typical video watermarking technique flaw. As a deterrent, visible watermarks can be extracted by persistent attackers using video editing software. Having a multi-tiered approach using both visible watermarks and concealed digital watermark methods embedding ownership detail within the data itself of a video is essential. This is a more potent means of dissuading copyright abuse and will prove much more difficult for individuals to claim the work as theirs.

    Conclusion

    Successful video watermarking demands careful implementation to find a balance between protection and viewer experience. By steering clear of these pitfalls, content creators can create a watermarking plan that protects their intellectual property without sacrificing quality. Keep in mind that watermarking is only one part of an overall content protection strategy. As technologies change, keeping up with the latest advancements in video watermarking will enable you to adjust your strategy accordingly. For those looking for professional support with the execution of advanced watermarking solutions, solutions such as doverunner provide customized tools designed to safeguard your precious content without sacrificing optimal viewing experiences for your audience. 

    Video watermarking, when properly executed, gives you peace of mind and sets your brand identity on all your content. By investing time in executing a well-planned watermarking approach, you make sure that your creative work is safeguarded as it moves throughout the digital world, so you can concentrate on what is most important—creating compelling content for your viewers.

  • Cyber villains multiply their mischief as web attacks surge by a fifth

    Cyber villains multiply their mischief as web attacks surge by a fifth

    MUMBAI: The internet’s dark side got considerably darker in 2024, with web application and API attacks surging by 21.4 per cent to a staggering 887.4 billion attempts globally, according to CDNetworks’ latest State of WAAP Report. If that sounds like a lot, it is—roughly 1.52 billion attacks were thwarted daily throughout the year. That makes it almost a trillion attacks in total in just one year alone. 

    The cybercriminal economy is booming, and artificial intelligence has become both sword and shield in this digital arms race. Terabit-level DDoS attacks—the sort that can flatten entire digital infrastructures—increased nearly tenfold compared to 2023, with 219 such behemoths recorded. Most alarmingly, 86 per cent of these mega-attacks lasted longer than 10 minutes, suggesting attackers have ditched the old hit-and-run playbook for prolonged sieges.

    Gaming platforms bore the brunt of this digital violence, accounting for 57.38 per cent of network-layer DDoS attacks. The sector’s misfortunes peaked with a bone-crushing 2 terabit-per-second assault in March and an application-layer attack exceeding 31 million requests per second in June. As one CDNetworks engineer put it, these weren’t just attacks—they were “digital carpet bombings.”

    E-commerce sites found themselves equally besieged, with bot attacks against online retailers skyrocketing from 18 per cent to 46.2 per cent of all bot traffic. The culprits? Sophisticated scalping bots that have evolved into integrated systems capable of mimicking human behaviour across multiple stages—from login to payment processing. These aren’t your grandmother’s clunky web scrapers; they’re AI-enhanced digital locusts that adapt to security measures in real-time.

    The rise of generative AI has democratised cybercrime, lowering the barrier to entry for would-be digital marauders. CDNetworks’ platform detected a 114.7 per cent year-over-year increase in blocked bot traffic intercepted by its AI-powered defences. The message is clear: if you’re not using AI to defend yourself, you’re bringing a knife to a gunfight.

    API security emerged as another Achilles’ heel, with attacks surging 147 per cent. Most troubling, 78 per cent of these attacks occurred after user authentication—suggesting that once hackers get past the front door, they’re often free to ransack the digital house. Traditional security models that focus solely on perimeter defence are proving woefully inadequate.

    The assault wasn’t evenly distributed. Gaming, e-commerce, and media & entertainment sectors topped the target list, with attackers showing a particular fondness for disrupting digital experiences during peak usage periods. The fourth quarter saw a concentration of attacks, with cybercriminals capitalising on holiday shopping seasons and major game releases.

    HTTP protocol violations accounted for 71 per cent of web vulnerabilities exploited, reflecting a 12.17 per cent increase year-over-year. Meanwhile, the humble Syn flood attack remained the weapon of choice for DDoS perpetrators, accounting for 43 per cent of all attacks—proof that sometimes the old ways are still the best ways.

    Not all the news was grim. CDNetworks’ AI-powered bot management successfully blocked 67 per cent of malicious bot traffic in 2024, up from just 40 per cent in 2023. The platform’s crowning achievement came on 1 October, when it successfully mitigated a massive attack targeting a major browser game platform in Southeast Asia—a 1.24 terabit assault at the network layer and over one million queries per second at the application layer—with zero downtime.

    The report’s recommendations read like a cybersecurity manifesto: phase out single-layer protection strategies, invest heavily in AI capabilities, prioritise unified WAAP platforms over siloed tools, elevate API security from afterthought to centrepiece, and partner with providers offering end-to-end support.

    As one CDNetworks executive noted: “The days of reactive cybersecurity are over. In 2024, we saw attackers using AI to probe 50,000 API endpoints in a single operation, boosting attack efficiency by up to 40 times. The only way to fight AI is with better AI.”

    The message for businesses is stark: adapt or become another statistic. With cyber-attacks showing no signs of slowing and AI making both attackers and defenders more capable, the digital Wild West is only getting wilder. The question isn’t whether your organisation will be targeted—it’s whether you’ll be ready when the digital desperados come calling.

  • PwC India and Kapture CX dial Up the future of agentic automation

    PwC India and Kapture CX dial Up the future of agentic automation

    MUMBAI: Call it the new CX factor where agents don’t just listen, they lead. In a major push towards redefining customer experience, Kapture CX, the agentic AI-powered CX platform, has partnered with PwC India to roll out a new generation of scalable automation solutions. The focus? Taking enterprises from task execution to intelligent orchestration, especially in sectors like Retail, Consumer, and BFSI.

    Unlike the typical chatbot hype, this alliance promises to deliver serious muscle behind the buzzwords. The partnership brings together Kapture CX’s proprietary LLMs and industry-specific AI approach with PwC India’s heavyweight experience in enterprise implementation and deep domain know-how.

    “Agentic automation is transforming how enterprises operate, shifting from task execution to intelligent orchestration. At PwC India, we’re helping clients lead this shift by harnessing this through purposeful collaborations. Our partnership with Kapture CX brings next-generation automation to the front lines of customer experience to drive smart efficiency and build agile, future-ready enterprises,” said PwC India chief client and alliance officer, Manpreet Singh Ahuja.

    The solutions will span contact centres, employee experience modules, and voice agents moving beyond generic automation to contextually intelligent interactions that can act, learn, and evolve.

    “With PwC India’s agentic automation solutions, we are paving the way for a smarter and more agile future for our clients. We are at the forefront of helping organisations reimagine the art-of-possible, enabling them to turn modern-day technology disruption into a competitive advantage,” said PwC India partner and leader of agentic automation Sumit Srivastav.

    Kapture CX’s AI isn’t just reactive, it’s proactive. Designed to automate workflows, enhance business operations, and cut costs, its AI agents aim to become a seamless extension of enterprise teams.

    “Partnering with PwC India marks a significant milestone for Kapture CX. Our AI agents are designed not just to respond but to act, automate workflows, and enhance business processes across industries. Together with PwC India, we are set to redefine how organizations harness Agentic AI for scalable, efficient, and cost-effective automation,” added Kapture CX co-founder and CEO Sheshgiri Kamath.

    Wrapping up the alliance’s vision Kapture CX VP for partnerships and alliances Nibha Kothari summed it up saying, “This collaboration is a strategic catalyst amplifying the potential of agentic AI to drive agentic automation at scale. By uniting Kapture’s advanced capabilities with PwC India’s enterprise depth, we’re delivering transformative, future-ready solutions. It’s been a privilege working alongside PwC India’s exceptional team, and we’re energized by the bold innovations we’ll shape together.”

    If you thought automation was just about bots, think again, this partnership is handing the mic to AI agents that know how to listen, lead, and leap ahead.

  • Singapore doubles down on AI: 800 jobs, 500 projects, and one big digital leap

    Singapore doubles down on AI: 800 jobs, 500 projects, and one big digital leap

    SINGAPORE: Indian artificial intelligence (AI) impresarios had  better watch out. A small nation in south east Asia is kicking up the AI dust in order to take the leadership in the AI gameplay across the region. At the the opening of the ATxEnterprise 2025 (Broadcast Asia) conference on 27 May, senior minister of state Tan Kiat How fired the first digital salvo of the week: Singapore is turbocharging its AI ambitions with 800 new training and job opportunities and up to 500 fresh AI projects to benefit 1,000 local enterprises.

    The announcement, delivered to a buzzing crowd of 200 delegates at Singapore Expo, marked the latest step in the nation’s push to solidify AI as the backbone of its digital economy — which already contributes nearly 18 per cent to GDP.

    Over the next three years, 400 of the new training spots will be rolled out via AI Singapore (AISG), with another 400 offered by corporate heavyweights including AWS, Oracle, Microsoft and Singtel.

    AISG’s revamped AI Apprenticeship Programme (AIAP Industry) is getting a boost too — 300 slots will be tailored to industry needs, while the new Pinnacle AI Industry Programme will upskill 100 existing practitioners into elite model builders trained on large language models like AISG’s own Sea-Lion.

    And the results speak volumes: of the 410 AIAP grads so far, over 90 per cent have been snapped up by employers, with alumni like former HDB deputy director Jerald Han now coding away at local unicorn Patsnap.
    Enterprises aren’t being left behind either. The GenAI x Digital Leaders initiative is being scaled up — expect 500 new generative AI projects across 1,000 SMEs in the next year.

    Partners like AWS and Microsoft will double consultations, offer cloud credits, and halve development costs using pre-built modules. Even old-school eateries are cashing in: White Restaurant streamlined HR functions and built an AI bot with IMDA’s support.

    Minister Tan also name-checked three new backers:
    – Alibaba Cloud, pledging cloud tools for 3,000 SMEs
    – ST Engineering, offering free cyberthreat scans for 2,000 firms
    – Prudential Singapore, creating GenAI explainer content and workshops for SME upskilling

    These join existing giants like Google, Salesforce, DBS, and SGTech under the Digital Enterprise Blueprint (DEB) banner — an ecosystem that has already benefited over 10,000 companies.

    Despite the sprint, local firms are still gasping for skilled AI hands. A Deel survey of 350 companies revealed only 12 per cent of SMEs are at the intermediate AI stage, with 47 per cent lamenting talent shortages. High salary expectations (51 per cent) and skills mismatch (47 per cent) top the list of woes.

    Cue a wave of cross-border hiring: 62 per cent of firms said they’re open to recruiting from overseas to plug gaps. “Talent remains the single biggest barrier to scaling AI,” said Nick Catino, Deel’s global head of policy.
    Minister Tan summed it up best: “Singapore’s value lies not just in our capabilities, but in our consistency – in being a partner you can count on, even when the world is less certain.”

    With 26 AI centres of excellence already humming — and the goal to triple local AI talent to 15,000 by 2028 — it’s clear the Lion City isn’t just playing catch-up. It’s aiming to lead the AI pack in Asia.

  • Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    Liqvd Asia opens a new dimension with Tesseract for AI search visibility

    MUMBAI: If SEO was your brand’s compass, meet Tesseract, the time machine marketers didn’t know they needed. Liqvd Asia, through its performance marketing arm AdLift, has launched Tesseract, a pioneering platform set to revolutionise how brands measure and optimise their presence in the brave new world of AI-driven search. From ChatGPT to Google’s AI Overviews to Perplexity, Tesseract gives marketers a peek into how their brand is surfacing across LLM-powered platforms, no keyword stuffing required.

    As traditional SEO gasps for relevance, Tesseract swoops in with real-time insights on where, how, and why a brand is being mentioned in AI-generated responses. It’s not just search engine rankings anymore, it’s conversation placement, contextual relevance, and AI-curated authority.

    “Organic marketing is undergoing a monumental shift,” said Adlift CEO & co-founder Prashant Puri. “With AI-native platforms challenging the dominance of traditional search engines, brands must adapt quickly. Tesseract enables companies to track their presence across emerging AI search tools and optimize their visibility in ways traditional SEO cannot.”

    Unlike legacy SEO dashboards that stop at backlinks and meta tags, Tesseract decodes the emerging AI language tracking your brand’s appearance in tools like ChatGPT and surfacing insights that would never appear in a Google Search Console report.

    “The impact has been transformative for our early adopters,” shared Adlift VP for client success & growth, Rishabh Mahendru shared, “In our pilot campaigns, Tesseract delivered remarkable results. Clients saw a significant increase in visibility and engagement across AI search platforms far exceeding what was possible through Google Search Console alone. This tool is a game-changer for the industry.”

    Liqvd Asia founder Arnab Mitra commented, “At Liqvd Asia, innovation is our core. With Tesseract, we’re not just responding to the AI revolution, we’re shaping it. This product reflects our commitment to empowering brands with cutting-edge solutions that anticipate the future of digital marketing. We believe Tesseract will be a game-changer, enabling brands to thrive in an AI-first world where visibility means everything.”

    Available in Basic, Pro and Enterprise plans, the tool has already caught the attention of brands across D2C, FMCG, healthcare, retail, and hospitality.

    With Tesseract, the AI search game isn’t about ranking anymore, it’s about being relevant, visible and remembered in the feeds and answers shaping tomorrow’s consumer decisions. Welcome to SEO 2.0 where the algorithm thinks, and your brand needs to think ahead.