ITV

Category: Software

  • FEN Learning selects TO THE NEW to support its technology overhaul

    FEN Learning selects TO THE NEW to support its technology overhaul

    New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.

    Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

    Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                                

    “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.

  • FEN Learning selects TO THE NEW to support its technology overhaul

    FEN Learning selects TO THE NEW to support its technology overhaul

    New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.

    Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

    Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                                

    “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.

  • Transparent e-enabled accessible IPR ecosystem being created

    Transparent e-enabled accessible IPR ecosystem being created

    NEW DELHI: The Department of Industrial Policy and Promotion (DIPP) secretary Ramesh Abhishek said today that the department was committed towards creating a highly transparent, e-enabled, efficient and accessible IP ecosystem in India that would provide legal certainty to the industry.
     
    Inaugurating a conference on ‘Intellectual Property: A Key Enabler for Strengthening India’s Business Landscape’ organized here today to commemorate the World Intellectual Property Day 2016, he said the patent rules were being amended and start-ups were being given a heavy discount in patent fees and provided with free consultation to encourage entrepreneurship in the country.
     
    The conference was organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) in association with DIPP and Intellectual Property Office (IPO).  
     
    Abhishek said IP was a critical element for protecting creativity and innovation. A strong IPR regime would create a suitable climate for foreign investors and would give them the much-needed assurance that their patents, designs and trademarks were being protected. India had received a record FDI in the last year; hence, a resilient IPR regime would attract more investors to the country. He added that a robust IPR system would also encourage new technology to come to India. 
     
    DIPP joint secretary Rajiv Aggarwal said that IP and IPR had the power of unshackling the barriers faced by the economies around the globe. DIPP was committed towards ensuring a robust IPR regime for the country with a balanced outlook. He added that the IPR regime in India is being developed keeping in mind the interest of the businesses and the needs of the society.
     
    FICCI secretary general A Didar Singh,  said the year 2016 marked a step forward for India in its IP history with the Indian leadership adequately recognizing the crucial role that intellectual property played in fostering innovation, accelerating growth and enhancing business competitiveness. Initiatives such as Make in India, Start-up India, Imprint India, and Digital India are further reinforcing this vibrant vision.
     
    Patents, Designs and Trademark controller general O P Gupta chaired a session on ‘Securing IP Edge for Business Growth and Competence’. The session focused on Startup India, Launch of (SIPP) Scheme for Start-Ups; IP audits, Patent Mapping, IP sensitive business models; and Identifying modes of Commercializing such as licensing, pooling, trading, prototyping, acquisitions and mergers.
     
    As a part of the World IP Week, FICCI had organized an annual slogan and poster making competition for all age groups across the country from 13 to 20 April. The objective of the youth-focused competition was to instill respect for copyright among the youngsters by showcasing the issue of piracy which is eating away the genuine revenue of the copyright industry, thereby affecting the culture of creativity.Awards were given away to two winners in each of the two categories: above and below 18 years.
  • Transparent e-enabled accessible IPR ecosystem being created

    Transparent e-enabled accessible IPR ecosystem being created

    NEW DELHI: The Department of Industrial Policy and Promotion (DIPP) secretary Ramesh Abhishek said today that the department was committed towards creating a highly transparent, e-enabled, efficient and accessible IP ecosystem in India that would provide legal certainty to the industry.
     
    Inaugurating a conference on ‘Intellectual Property: A Key Enabler for Strengthening India’s Business Landscape’ organized here today to commemorate the World Intellectual Property Day 2016, he said the patent rules were being amended and start-ups were being given a heavy discount in patent fees and provided with free consultation to encourage entrepreneurship in the country.
     
    The conference was organized by the Federation of Indian Chambers of Commerce and Industry (FICCI) in association with DIPP and Intellectual Property Office (IPO).  
     
    Abhishek said IP was a critical element for protecting creativity and innovation. A strong IPR regime would create a suitable climate for foreign investors and would give them the much-needed assurance that their patents, designs and trademarks were being protected. India had received a record FDI in the last year; hence, a resilient IPR regime would attract more investors to the country. He added that a robust IPR system would also encourage new technology to come to India. 
     
    DIPP joint secretary Rajiv Aggarwal said that IP and IPR had the power of unshackling the barriers faced by the economies around the globe. DIPP was committed towards ensuring a robust IPR regime for the country with a balanced outlook. He added that the IPR regime in India is being developed keeping in mind the interest of the businesses and the needs of the society.
     
    FICCI secretary general A Didar Singh,  said the year 2016 marked a step forward for India in its IP history with the Indian leadership adequately recognizing the crucial role that intellectual property played in fostering innovation, accelerating growth and enhancing business competitiveness. Initiatives such as Make in India, Start-up India, Imprint India, and Digital India are further reinforcing this vibrant vision.
     
    Patents, Designs and Trademark controller general O P Gupta chaired a session on ‘Securing IP Edge for Business Growth and Competence’. The session focused on Startup India, Launch of (SIPP) Scheme for Start-Ups; IP audits, Patent Mapping, IP sensitive business models; and Identifying modes of Commercializing such as licensing, pooling, trading, prototyping, acquisitions and mergers.
     
    As a part of the World IP Week, FICCI had organized an annual slogan and poster making competition for all age groups across the country from 13 to 20 April. The objective of the youth-focused competition was to instill respect for copyright among the youngsters by showcasing the issue of piracy which is eating away the genuine revenue of the copyright industry, thereby affecting the culture of creativity.Awards were given away to two winners in each of the two categories: above and below 18 years.
  • PayUmoney & Zepo launch campaign to celebrate women’s entrepreneurship month

    PayUmoney & Zepo launch campaign to celebrate women’s entrepreneurship month

    MUMBAI: PayUmoney and Zepo have joined hands to celebrate women’s entrepreneurship month with the launch of a new campaign, which aims at assisting enterprising women to create an e-commerce store for their businesses within minutes.

    The campaign, which will run till 9 March, 2016 will see Zepo providing a 50 per cent discount on their seed plan powered by PayUmoney.

    PayUmoney head of channel partnership and alliances Paritosh Sharma said, “The concept was inspired by Modi’s Startup India Campaign. Women entrepreneurs who are running with the audacious mission of establishing a passionate following for their art and creativity online can start their e-commerce store on Zepo. There are many enterprising women across the country who due to lack of knowledge in technology and online trading haven’t been able to scale their businesses beyond certain geographies. With the launch of this campaign we wish to inspire more and more women entrepreneurs to become a part of the e-commerce boom.”

    Zepo founder Nitin Purswani added, “We have a long standing partnership with PayUmoney and are excited to take it to a new level. With this campaign we are now becoming enablers for the larger Indian entrepreneurial ecosystem. This association will help women entrepreneurs take their businesses across geographies. I summon all the enterprising women across the country to make the maximum of this campaign and make this association a success.”

    Cheerkart.com founder Madhumita said, “After 10 years of corporate career when I wanted to nurture my passion of art and craft, I was sure that having an online store was the best way to provide a direct link between buyers of art and remotely located artisans. In my search for a well-priced solution to host my website, I scourged through a number of options but none appealed to me more than Zepo.in. Zepo made it easy for me as I did not have to look out for payment gateways, domain providers and logistics support separately as they gave me a complete package with an extremely user friendly portal. PayUmoney has been an easy to use payment solution for my customers as they can make payments using credit cards, debit cards, netbanking and mobile wallets. Thus, CheerKart.com came about, which is a repository of traditional and modern handcrafted items and designs suitable for personal, commercial, and gifting purposes. Some of the rarest forms of art can be found and purchased at the click of a mouse.”

  • PayUmoney & Zepo launch campaign to celebrate women’s entrepreneurship month

    PayUmoney & Zepo launch campaign to celebrate women’s entrepreneurship month

    MUMBAI: PayUmoney and Zepo have joined hands to celebrate women’s entrepreneurship month with the launch of a new campaign, which aims at assisting enterprising women to create an e-commerce store for their businesses within minutes.

    The campaign, which will run till 9 March, 2016 will see Zepo providing a 50 per cent discount on their seed plan powered by PayUmoney.

    PayUmoney head of channel partnership and alliances Paritosh Sharma said, “The concept was inspired by Modi’s Startup India Campaign. Women entrepreneurs who are running with the audacious mission of establishing a passionate following for their art and creativity online can start their e-commerce store on Zepo. There are many enterprising women across the country who due to lack of knowledge in technology and online trading haven’t been able to scale their businesses beyond certain geographies. With the launch of this campaign we wish to inspire more and more women entrepreneurs to become a part of the e-commerce boom.”

    Zepo founder Nitin Purswani added, “We have a long standing partnership with PayUmoney and are excited to take it to a new level. With this campaign we are now becoming enablers for the larger Indian entrepreneurial ecosystem. This association will help women entrepreneurs take their businesses across geographies. I summon all the enterprising women across the country to make the maximum of this campaign and make this association a success.”

    Cheerkart.com founder Madhumita said, “After 10 years of corporate career when I wanted to nurture my passion of art and craft, I was sure that having an online store was the best way to provide a direct link between buyers of art and remotely located artisans. In my search for a well-priced solution to host my website, I scourged through a number of options but none appealed to me more than Zepo.in. Zepo made it easy for me as I did not have to look out for payment gateways, domain providers and logistics support separately as they gave me a complete package with an extremely user friendly portal. PayUmoney has been an easy to use payment solution for my customers as they can make payments using credit cards, debit cards, netbanking and mobile wallets. Thus, CheerKart.com came about, which is a repository of traditional and modern handcrafted items and designs suitable for personal, commercial, and gifting purposes. Some of the rarest forms of art can be found and purchased at the click of a mouse.”

  • Vodafone launches marketing campaign for app featuring ZooZoos

    Vodafone launches marketing campaign for app featuring ZooZoos

    MUMBAI: The popular army of mini ZooZoos, Zumi Army, is back to help customers discover the world of Vodafone with the MyVodafone App.

     

    Vodafone launched the app, which hcan be accessed by customers as per their convenience 24X7, free of any internet charges (in India). The app provides a personalised experience to postpaid and prepaid customers as well as non-Vodafone customers.

     

    Vodafone India retail and digital national head Kavita Nair said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”

     

    An energetic and spirited television campaign, supported by presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

     

    Speaking about the theme of this marketing campaign, Vodafone India brand communication and insight national head Siddharth Banerjee added, “The new MyVodafone app campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”

  • BookMySports, Comprehensive Sports Platform launched by Harbhajan Singh

    BookMySports, Comprehensive Sports Platform launched by Harbhajan Singh

    MUMBAI: Online sports platform, BookMySports announced the launch of its website and conducted a product demonstration with popular Indian cricketer Harbhajan Singh at The Taj Mahal Hotel. Users and corporate firms can now book sports facilities or create their own sports tournaments online within a matter of minutes.

     

    Present at the launch, BMS CEO & co- founder Akanksha Saxena said, “We are aiming at increasing the capacity utilization of sports facilities across cities by connecting the sports lovers to them through our online platform. The idea came up through my personal experience and was created as a solution to our own problems with finding spaces to play”. She further added that BookMySports has products tapping the entire value chain spanning across the sports ecosystem. According to an independent report, the size of global sports industry is estimated between USD 480bn to USD620bn, growing at a CAGR of 3.5%.

     

    Co-founder & CEO Sameer Thapa highlighted an opportunity in BookMySports to perfectly synchronise a financially viable enterprise with a socially relevant need to pursue sports and fitness across demographics. He stresses the online platform that engages with all the stakeholders of sports ecosystem through its comprehensive product interventions, thereby, enhancing commercial scope and viability of the business in addition to improving their good will.

     

    BookMySports will enable the industry to derive benefits from better management of demand and supply, introducing operational efficiencies and benchmarking transparency in the pricing and service delivery for users. The growing interest in sports combined with a technology enabled platform and ease of access will further enhance the market size.

     

    The platform covers major sports such as football, aerobics, swimming, volleyball, cricket, tennis, basketball, rifle shooting and many more. It provides relevant information on the sports infrastructure to benchmark the expectations that users must have and help in price discovery. In the process, users do not have to depend on hearsay when looking to book facilities to play sports. Parents too need not physically scout for sports academies to enrol their children. The map view on the website further enables in discovering facilities and academies in nearby locations.

     

    Harbhajan Singh who inaugurated the product was quite excited to be associated with a sports dedicated start-up, focused at promoting a culture of sports and fitness. “While I was growing up I had immense love just not for cricket but every kind of sport, however, we have persistently witnessed a lack of access to sports ground and other facilities. An online solution to this problem was unimaginable till now.” commented Harbhajan.

     

    He also spoke about the relevance of the product in metro cities where people especially the youth do not seem to find the time, space or like-minded communities to actively pursue sports and fitness activities. The start-up has associated with multiple sports academies in Delhi-NCR and just started operations in Bangalore. As per our internal sources, they have plans to expand operations across 6 cities in India and globally by March 2016.

  • ErosNow launches ‘Blazing Bajirao – The Game’

    ErosNow launches ‘Blazing Bajirao – The Game’

    MUMBAI: Eros International’s on-demand entertainment portal ErosNow launched the trailer of ‘Blazing Bajirao The Game’ for their upcoming film Bajirao Mastani. An extension of ErosNow’s digital marketing innovation, the web series, Blazing Bajirao, the game will be available on 10 December, 2015 for download on the Apple App and Google Play stores. The web version will be available exclusively on erosnow.com.

     

    The interactive game invites players to embark on a thrilling adventure as they battle as Peshwa Bajirao, the undefeated warrior of the Maratha empire. As players progress through the game, they must fight through hordes of enemy infantry and archers in search of Mastani roaring ‘Har Har Mahadev’!

    Eros Digital CEO Rishika Lulla Singh said, “ErosNow has been pushing boundaries with unique digital initiatives for the promotion of Bajirao Mastani. After the success of India’s first graphic web series, Blazing Bajirao, the game was a natural progression to take digital promotions to the next level. The game is of stellar quality and gamers can now become Peshwa Bajirao, the great warrior themselves and experience the exhilaration of battle victory using swords, bows and arrows.”

  • Green Gold launches Chhota Bheem Himalayan Adventure Skiing on Android

    Green Gold launches Chhota Bheem Himalayan Adventure Skiing on Android

    MUMBAI: Green Gold has launched Chhota Bheem Himalayan Adventure Skiing Game in association with Mech Mocha. The game will be available on Android and through Google Play store.

    With winter approaching, this game provides a Ski Safari experience to gamers. It’s an endless skiing game where the character will be seen skiing on Snowy mountains with various obstacles and powerups on his way.

    Talking about the game Green Gold Animation CSO Srinivas Chilakalapudi said, “We have always focused on creating characters that resonate with Indian sensibilities and taken them places. Once you create a bond with a certain character, chances are that you will accept it over various platforms. With the recent success of the game ‘Chhota Bheem Race’ we got an added impetus to come with Chhota Bheem Himalayan Adventure Ski Game.”

    Mech Mocha CEO Arpita Kapoor added, “Chhota Bheem is tremendously popular IP and we found an awesome founder in Green Gold. For us, this is a long-term investment; We will be releasing major updates for the game in coming months including racing and multiplayer. Our focus is ‘Making India Play’ and this is our first step towards reaching that vision. The game showcases popular culture references similar to content by TVF and AIB, which is done first time by any game developer in India.”

    The game follows a storyline where Chhota Bheem will be seen roughing it out in the snow capped Himalayan terrain and along with it comes a new look for Bheem. Instead of this usual Saffron Dhoti he will be seen in earthy shades of cool mountain gear , breaches, caps and furry jackets.