ITV

Category: Software

  • ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

    ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

    MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs) in Quantum®’s StorNext/ Xcellis Workflow Storage and Scalar tape libraries.

    The newest generation of ATTO’s Fibre Channel HBAs build on more than 20 years’ worth of experience in Fibre Channel, a protocol designed specifically for storage. With faster reads and writes than previous generations and greater throughput, ATTO’s 16Gb Gen 6 HBAs support twice the number of commands in flight, providing maximum performance for flash arrays and digital media. Celerity HBAs also unleash the full potential of the latest workstations, servers and storage arrays and are compatible with Mac®, Windows® and Linux® platforms.

    As a result, ATTO is uniquely positioned to provide a high-performance connectivity solution for Quantum’s scale-out storage, archiving and data protection solutions. These solutions enable high-throughput and uninterrupted access in a variety of environments including big data, data backup and recovery, archiving and virtualization.

    “We’re pleased to be expanding our partnership with Quantum through certification of our 16Gb Gen 6 Celerity Fibre Channel HBAs, adding to the long list of ways in which ATTO and Quantum work together,” said Tom Kolniak, director of products for ATTO.

    Among the features and benefits offered by ATTO’s Celerity Fibre Channel HBAs:

    • Proprietary Advanced Data Streaming (ADS™) technology, ensuring the smoothest data transfers
    • MultiPath Director™, another proprietary feature from ATTO, providing failover and failback protection in addition to load balancing
    • Out-of-the-box compatibility with many operating systems
    ATTO’s broad portfolio of connectivity solutions, including Thunderbolt™ 2 and 3 enabled ThunderLink® devices, ExpressSAS® HBAs and RAID adapters, FastFrame™ network interface cards for connection to 10Gb and 40Gb Ethernet networks and XstreamCORE™ storage controllers help users build reliable storage solutions ready to withstand the most data-intensive environments.

  • ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

    ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage

    MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs) in Quantum®’s StorNext/ Xcellis Workflow Storage and Scalar tape libraries.

    The newest generation of ATTO’s Fibre Channel HBAs build on more than 20 years’ worth of experience in Fibre Channel, a protocol designed specifically for storage. With faster reads and writes than previous generations and greater throughput, ATTO’s 16Gb Gen 6 HBAs support twice the number of commands in flight, providing maximum performance for flash arrays and digital media. Celerity HBAs also unleash the full potential of the latest workstations, servers and storage arrays and are compatible with Mac®, Windows® and Linux® platforms.

    As a result, ATTO is uniquely positioned to provide a high-performance connectivity solution for Quantum’s scale-out storage, archiving and data protection solutions. These solutions enable high-throughput and uninterrupted access in a variety of environments including big data, data backup and recovery, archiving and virtualization.

    “We’re pleased to be expanding our partnership with Quantum through certification of our 16Gb Gen 6 Celerity Fibre Channel HBAs, adding to the long list of ways in which ATTO and Quantum work together,” said Tom Kolniak, director of products for ATTO.

    Among the features and benefits offered by ATTO’s Celerity Fibre Channel HBAs:

    • Proprietary Advanced Data Streaming (ADS™) technology, ensuring the smoothest data transfers
    • MultiPath Director™, another proprietary feature from ATTO, providing failover and failback protection in addition to load balancing
    • Out-of-the-box compatibility with many operating systems
    ATTO’s broad portfolio of connectivity solutions, including Thunderbolt™ 2 and 3 enabled ThunderLink® devices, ExpressSAS® HBAs and RAID adapters, FastFrame™ network interface cards for connection to 10Gb and 40Gb Ethernet networks and XstreamCORE™ storage controllers help users build reliable storage solutions ready to withstand the most data-intensive environments.

  • Friend MTS-Castle Media to tackle Bollywood’s digital piracy using unique watermark tech

    Friend MTS-Castle Media to tackle Bollywood’s digital piracy using unique watermark tech

    MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to counter exponential growth of online piracy has made matters worse. In 2008 alone, the industry lost close to USD 4 billion (Rs 27,000 crore) to piracy, going by Ernst & Young estimates. By 2016, the figure may have doubled by conservative extrapolation.

    Birmingham-based content protection service Friend MTS sees a business opportunity in bringing back this large sum of non-monetised revenue back to the content-owners in India. Friend MTS is leading a delegation to India that will investigate the escalating problem of digital piracy.

    “As pioneers in the creation and provision of content protection services, already used by many of the world’s Pay-TV operators, rights holders and broadcasters, we want to engage with the country’s movie producers and work with them to effectively fight the increasing threat to the revenue of premium channels and rights holders,” said Friend MTS’ global sales & marketing EVP Paul Hastings.

    Friend MTS has already established the company’s base in Chennai, with Rahul Nehra overseeing its India operations. He works with India’s film studios, broadcasters and content owners to help protect them from unauthorised redistribution of their live and premium on-demand content.

    Film producers and content rights owners such as Kollywood’s Venkat Prabhu is excited “at the prospects of having FMTS track and contain on-line piracy” and are hopeful this will give them a significant upside in local and global revenues. Tamil Film Producers Council secretary T Siva, a film producer at Amma Creation, said, “The industry welcomes these initiatives on digital anti-piracy.” Friend MTS had already helped secure Bollywood movies like Baahubali and Pink against piracy.

    India is the biggest film producer in the world making between 1500 and 2000 movies each year, including the cult Bollywood movies.

    “By teaming up with our local partner, Rahul Nehra, a well-known face in the Indian broadcast, satellite, content and OTT markets, and growth consultants from Frost Sullivan, the event and our delegation will be an unprecedented forum for discussing India’s spiraling digital piracy problems and how together we can work to stop it,” Hastings shared.

    To help the international player understand the complex Indian media ecosystem, it has made an alliance with Castle Media. To guide its penetration in the southern market, it is relying on Novacom. Friend MTS’s flagship service titled ‘Studio’ is designed to identify instances of pirated movies on the internet, and is being used by some of the largest content-owners in the world.

    In 2012 India was added to an ‘International Piracy Watch List’ by a U.S. government panel looking to highlight countries not taking sufficient action to address high rates of digital piracy. According to a 2013 article in WIPO Magazine (the journal of the World Intellectual Property Organization), the Indian film industry loses around US$3.34 billion and some 60,000 jobs every year because of piracy.

    Identifying each copyright violator by generating unique watermark within the content for each user is what Hastings calls is the technology’s USP. “It uses a sophisticated but lightweight fingerprinting technology, coupled with our global monitoring platform and network forensics, to identify and enforce against websites and apps that are being used deliver illegal content,” he added.

    In India Friend MTS is already operational for a leading broadcaster, and in talks with pay TV platforms, OTT service providers, and content makers, to ensure it catches up to its vibrant international clientele. “We deliver digital anti-piracy services for a wide range of customers including content owners such as Viacom and Paramount, sports rights holders such as the English Premier League, Serie A (Italian Football League), UFC, WWE, the International Olympic Committee and leading Hollywood studios. We also protect tier one pay-TV operators such as Sky, BT, nc+ (Poland) and OTE (Greece) delivered via satellite, cable and OTT,” Hastings added in parting.

  • Friend MTS-Castle Media to tackle Bollywood’s digital piracy using unique watermark tech

    Friend MTS-Castle Media to tackle Bollywood’s digital piracy using unique watermark tech

    MUMBAI: Piracy is a serious challenge to the entertainment industry in India. In fact, according to the Motion Pictures Distributors Association of India (MPDA), India country is infamous for having one of the highest rate of video piracy in the world. Lack of stringent IP protection laws to counter exponential growth of online piracy has made matters worse. In 2008 alone, the industry lost close to USD 4 billion (Rs 27,000 crore) to piracy, going by Ernst & Young estimates. By 2016, the figure may have doubled by conservative extrapolation.

    Birmingham-based content protection service Friend MTS sees a business opportunity in bringing back this large sum of non-monetised revenue back to the content-owners in India. Friend MTS is leading a delegation to India that will investigate the escalating problem of digital piracy.

    “As pioneers in the creation and provision of content protection services, already used by many of the world’s Pay-TV operators, rights holders and broadcasters, we want to engage with the country’s movie producers and work with them to effectively fight the increasing threat to the revenue of premium channels and rights holders,” said Friend MTS’ global sales & marketing EVP Paul Hastings.

    Friend MTS has already established the company’s base in Chennai, with Rahul Nehra overseeing its India operations. He works with India’s film studios, broadcasters and content owners to help protect them from unauthorised redistribution of their live and premium on-demand content.

    Film producers and content rights owners such as Kollywood’s Venkat Prabhu is excited “at the prospects of having FMTS track and contain on-line piracy” and are hopeful this will give them a significant upside in local and global revenues. Tamil Film Producers Council secretary T Siva, a film producer at Amma Creation, said, “The industry welcomes these initiatives on digital anti-piracy.” Friend MTS had already helped secure Bollywood movies like Baahubali and Pink against piracy.

    India is the biggest film producer in the world making between 1500 and 2000 movies each year, including the cult Bollywood movies.

    “By teaming up with our local partner, Rahul Nehra, a well-known face in the Indian broadcast, satellite, content and OTT markets, and growth consultants from Frost Sullivan, the event and our delegation will be an unprecedented forum for discussing India’s spiraling digital piracy problems and how together we can work to stop it,” Hastings shared.

    To help the international player understand the complex Indian media ecosystem, it has made an alliance with Castle Media. To guide its penetration in the southern market, it is relying on Novacom. Friend MTS’s flagship service titled ‘Studio’ is designed to identify instances of pirated movies on the internet, and is being used by some of the largest content-owners in the world.

    In 2012 India was added to an ‘International Piracy Watch List’ by a U.S. government panel looking to highlight countries not taking sufficient action to address high rates of digital piracy. According to a 2013 article in WIPO Magazine (the journal of the World Intellectual Property Organization), the Indian film industry loses around US$3.34 billion and some 60,000 jobs every year because of piracy.

    Identifying each copyright violator by generating unique watermark within the content for each user is what Hastings calls is the technology’s USP. “It uses a sophisticated but lightweight fingerprinting technology, coupled with our global monitoring platform and network forensics, to identify and enforce against websites and apps that are being used deliver illegal content,” he added.

    In India Friend MTS is already operational for a leading broadcaster, and in talks with pay TV platforms, OTT service providers, and content makers, to ensure it catches up to its vibrant international clientele. “We deliver digital anti-piracy services for a wide range of customers including content owners such as Viacom and Paramount, sports rights holders such as the English Premier League, Serie A (Italian Football League), UFC, WWE, the International Olympic Committee and leading Hollywood studios. We also protect tier one pay-TV operators such as Sky, BT, nc+ (Poland) and OTE (Greece) delivered via satellite, cable and OTT,” Hastings added in parting.

  • Highly-beneficial interactions take place at Broadcast India ’16

    Highly-beneficial interactions take place at Broadcast India ’16

    MUMBAI: The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls of the Bombay Exhibition Centre and was at the tip of our exhibitors’ tongues.

    As the number one professional trade show focused on the technology that powers India’s vast entertainment and infotainment industry, the Broadcast India Show delivered yet again on its promise of showcasing the latest in film, television, pro-audio, 3D, broadcasting, digital cinema, radio, mobile, IPTV, and also VR technology from across the world and within the subcontinent.

    The two-day Conference held on 20–22 October was well attended; with 26 speakers presenting papers on the state-of-the-art development in broadcast technology and related subjects. Leading manufacturers like Blackmagic Design, Panasonic, Sony, AVID, RED Digital, Canon, Datavideo, Ross Video, FOR-A, On Air Asia, Adobe, Grass Valley, AJA, PlayBox, IHSE, Primestream, Canare, Ikegami, Hitachi, Chyron Hego, Monarch, Boston, Netweb, Seagate, ARRI, Canara Lighting, GoPro, Atomos, Carl Zeiss, Cooke Optics, DJI, Vitec Group, Panther, Yamaha, Sennheiser, Digigram and Planetcast Media Services, to name a few, were present with their latest innovations at the show.

    “We saw more active engagement between visitors and exhibitors this year than we have seen in the past,” said Saicom Trade Fairs director Kavita Meer. “And since we collect feedback during show days, we came to realise that over a handful of years, our profile of visitors has changed from those who were content with just buying and selling to an audience that questions and challenges these advances in technology as well. That kind of back-and-forth is vital for the growth of the creative industry, not just in India but all over the world,” Meer said.

    Like always, a standard has been set for an arena that provides end-to-end technology solutions for serious visitors, buyers and decision-makers. The overwhelming response to the 2016 show only opens more doors for participation from the world’s most forward-thinking brands. And Broadcast India is committed to making sure this annual tech pilgrimage grows from strength-to-strength. Higher levels of participation from China and European countries as compared to previous years were seen. In total, 36 countries and over 590 companies participated in the show
    this year, with a visitor footfall of 20,143. Broadcast India Show 2017 will take place on 12-14 October 2017 at the Bombay Exhibition Centre in Mumbai.

  • Highly-beneficial interactions take place at Broadcast India ’16

    Highly-beneficial interactions take place at Broadcast India ’16

    MUMBAI: The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls of the Bombay Exhibition Centre and was at the tip of our exhibitors’ tongues.

    As the number one professional trade show focused on the technology that powers India’s vast entertainment and infotainment industry, the Broadcast India Show delivered yet again on its promise of showcasing the latest in film, television, pro-audio, 3D, broadcasting, digital cinema, radio, mobile, IPTV, and also VR technology from across the world and within the subcontinent.

    The two-day Conference held on 20–22 October was well attended; with 26 speakers presenting papers on the state-of-the-art development in broadcast technology and related subjects. Leading manufacturers like Blackmagic Design, Panasonic, Sony, AVID, RED Digital, Canon, Datavideo, Ross Video, FOR-A, On Air Asia, Adobe, Grass Valley, AJA, PlayBox, IHSE, Primestream, Canare, Ikegami, Hitachi, Chyron Hego, Monarch, Boston, Netweb, Seagate, ARRI, Canara Lighting, GoPro, Atomos, Carl Zeiss, Cooke Optics, DJI, Vitec Group, Panther, Yamaha, Sennheiser, Digigram and Planetcast Media Services, to name a few, were present with their latest innovations at the show.

    “We saw more active engagement between visitors and exhibitors this year than we have seen in the past,” said Saicom Trade Fairs director Kavita Meer. “And since we collect feedback during show days, we came to realise that over a handful of years, our profile of visitors has changed from those who were content with just buying and selling to an audience that questions and challenges these advances in technology as well. That kind of back-and-forth is vital for the growth of the creative industry, not just in India but all over the world,” Meer said.

    Like always, a standard has been set for an arena that provides end-to-end technology solutions for serious visitors, buyers and decision-makers. The overwhelming response to the 2016 show only opens more doors for participation from the world’s most forward-thinking brands. And Broadcast India is committed to making sure this annual tech pilgrimage grows from strength-to-strength. Higher levels of participation from China and European countries as compared to previous years were seen. In total, 36 countries and over 590 companies participated in the show
    this year, with a visitor footfall of 20,143. Broadcast India Show 2017 will take place on 12-14 October 2017 at the Bombay Exhibition Centre in Mumbai.

  • Infor appoints Dass as south Asian subcontinent V-P

    Infor appoints Dass as south Asian subcontinent V-P

    MUMBAI: Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep industry domain expertise.

    Ashish will be responsible for further scaling Infor’s business operations in the region, driving the next level of innovation, growing a high performance sales team and partner network contributing to the next phase of growth.

    Ashish brings with him 20 years of international experience in P&L and Sales & Operations management, across both start-ups and established multinational organizations in the Enterprise Software Applications space across Europe, South Asia, Middle East & Africa. His previous roles called for diverse leadership, sales and business experience in the areas of ERP (Manufacturing, Retail & Distribution), BFSI (Core Banking, Treasury, lending, Investment Banking, AML & ALM, Analytics, CRM & BI), and professional & managed services. He has played major roles in directing organizations towards their growth paths, increasing sales and bottom line by establishing new growth markets and improving operational efficiencies. Prior to this appointment, Ashish has held senior management roles in 3i Infotech Ltd and Misys International Banking.

    Tarik Taman, general manager, India, Middle East and Africa (IMEA), Infor, said, “With a strong footprint in the region, India – which is leading the digital transformation wave and emerging as the fastest-growing major economy in the world – is a strategic market for Infor. At our ‘Inforum’ event in New York City recently, we announced plan to quintuple market share in the region by 2020, for which India will play an instrumental role. Ashish’s appointment is timely.”

    Dass, listed in the top 50 Indian influential leaders (2015) by Forbes Middle East in the Arab World, said, “I am certain that I will be able to further shape the success of Infor in the competitive Indian enterprise software market.”

    Infor automates critical processes for industries including healthcare, manufacturing, fashion, wholesale distribution, hospitality, retail, and public sector.

  • Infor appoints Dass as south Asian subcontinent V-P

    Infor appoints Dass as south Asian subcontinent V-P

    MUMBAI: Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep industry domain expertise.

    Ashish will be responsible for further scaling Infor’s business operations in the region, driving the next level of innovation, growing a high performance sales team and partner network contributing to the next phase of growth.

    Ashish brings with him 20 years of international experience in P&L and Sales & Operations management, across both start-ups and established multinational organizations in the Enterprise Software Applications space across Europe, South Asia, Middle East & Africa. His previous roles called for diverse leadership, sales and business experience in the areas of ERP (Manufacturing, Retail & Distribution), BFSI (Core Banking, Treasury, lending, Investment Banking, AML & ALM, Analytics, CRM & BI), and professional & managed services. He has played major roles in directing organizations towards their growth paths, increasing sales and bottom line by establishing new growth markets and improving operational efficiencies. Prior to this appointment, Ashish has held senior management roles in 3i Infotech Ltd and Misys International Banking.

    Tarik Taman, general manager, India, Middle East and Africa (IMEA), Infor, said, “With a strong footprint in the region, India – which is leading the digital transformation wave and emerging as the fastest-growing major economy in the world – is a strategic market for Infor. At our ‘Inforum’ event in New York City recently, we announced plan to quintuple market share in the region by 2020, for which India will play an instrumental role. Ashish’s appointment is timely.”

    Dass, listed in the top 50 Indian influential leaders (2015) by Forbes Middle East in the Arab World, said, “I am certain that I will be able to further shape the success of Infor in the competitive Indian enterprise software market.”

    Infor automates critical processes for industries including healthcare, manufacturing, fashion, wholesale distribution, hospitality, retail, and public sector.

  • Prime Focus Tech gets funding from PE firm Ambit Pragma

    Prime Focus Tech gets funding from PE firm Ambit Pragma

    MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus – informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

    The amount or how much was being divested in favour of Ambit Pragma was not disclosed by PFT .

    It, however, elaborated that it proposes to use the investment for intensifying its development efforts of the software as a service (SaaS) products including its CLEAR Media ERPand gaining deeper penetration and growth in strategic markets such as North America and EMEA with increased sales and marketing efforts.

    PFT’s flagship product CLEAR Media ERP is targeted at M&E companies who increasingly adopt technology to tap the digital consumer landscape while enhancing efficiencies and lowering Total Cost of Ownership (TCO).

    CLEAR is the world’s first and most proven cloud based Media ERP Suite that virtualizes the content supply chain and builds a connected enterprise for M&E companies.

    PFT works with more than 300 clients in India and is the chosen technology partner for more than 100 clients globally including various leading broadcasters, studios, brands, sports and digital organizations.

    PFT’s award winning CLEAR Media ERP suite and Cloud Media Services have been successfully deployed for the last eight years in global M&E companies such as 21st Century Fox-owned Star India, Novi Digital, Hotstar, Miramax, Disney, Warner Bros, Global Eagle Entertainment, Cricket Australia, CBS Television Studios, 20th Century Fox Television Studios, FX Networks, Crown Media Holdings, Legendary Pictures, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Voot, Hearst Television, Showtime, BCCI, Indian Premier League and The Associated Press,among others.

    “Media ERP adoption in the global M&E industry has been growing steadily. With flat revenues and shrinking margins in traditional media, content enterprises especially broadcasters and studios have a tough time finding resources to invest in new monetization opportunities. M&E companies have to completely rethink technology investments and rejig their business model to survive in the new digital reality,” says PFT founder & CEO Ramki Sankaranarayanan.

    The investment by Ambit Pragma istremendous market validation of the business opportunity we serve and offers us growth capital to execute on our strategy for global leadership in the Media ERP space. We are delighted to have a like-minded partner in Ambit Pragma who appreciates the realities and opportunities within the M&E industry.”

    Adds Ambit Pragma CEO Rajeev Agrawal: “PFT is a global pioneer addressing the challenge s content enterprises are facing in this hyper digital market through their cutting-edge technology. The architectural road map of the product, its multiple use cases and their management’s thought leadership, represent a compelling opportunity for us to make the investment.”

  • Prime Focus Tech gets funding from PE firm Ambit Pragma

    Prime Focus Tech gets funding from PE firm Ambit Pragma

    MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus – informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

    The amount or how much was being divested in favour of Ambit Pragma was not disclosed by PFT .

    It, however, elaborated that it proposes to use the investment for intensifying its development efforts of the software as a service (SaaS) products including its CLEAR Media ERPand gaining deeper penetration and growth in strategic markets such as North America and EMEA with increased sales and marketing efforts.

    PFT’s flagship product CLEAR Media ERP is targeted at M&E companies who increasingly adopt technology to tap the digital consumer landscape while enhancing efficiencies and lowering Total Cost of Ownership (TCO).

    CLEAR is the world’s first and most proven cloud based Media ERP Suite that virtualizes the content supply chain and builds a connected enterprise for M&E companies.

    PFT works with more than 300 clients in India and is the chosen technology partner for more than 100 clients globally including various leading broadcasters, studios, brands, sports and digital organizations.

    PFT’s award winning CLEAR Media ERP suite and Cloud Media Services have been successfully deployed for the last eight years in global M&E companies such as 21st Century Fox-owned Star India, Novi Digital, Hotstar, Miramax, Disney, Warner Bros, Global Eagle Entertainment, Cricket Australia, CBS Television Studios, 20th Century Fox Television Studios, FX Networks, Crown Media Holdings, Legendary Pictures, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Voot, Hearst Television, Showtime, BCCI, Indian Premier League and The Associated Press,among others.

    “Media ERP adoption in the global M&E industry has been growing steadily. With flat revenues and shrinking margins in traditional media, content enterprises especially broadcasters and studios have a tough time finding resources to invest in new monetization opportunities. M&E companies have to completely rethink technology investments and rejig their business model to survive in the new digital reality,” says PFT founder & CEO Ramki Sankaranarayanan.

    The investment by Ambit Pragma istremendous market validation of the business opportunity we serve and offers us growth capital to execute on our strategy for global leadership in the Media ERP space. We are delighted to have a like-minded partner in Ambit Pragma who appreciates the realities and opportunities within the M&E industry.”

    Adds Ambit Pragma CEO Rajeev Agrawal: “PFT is a global pioneer addressing the challenge s content enterprises are facing in this hyper digital market through their cutting-edge technology. The architectural road map of the product, its multiple use cases and their management’s thought leadership, represent a compelling opportunity for us to make the investment.”