ITV

Category: Software

  • Cosmofeed launches 1:1 bookings feature

    Cosmofeed launches 1:1 bookings feature

    Mumbai: With an aim to provide a transparent platform for interaction between content creators and fans, all-in-one creator platform Cosmofeed, has launched its novel 1:1 bookings feature. Through this online scheduling tool, creators and fans will be able to interact seamlessly and it will also ensure sustainable monetisation for creators.

    Cosmofeed, which has over 25,000 creators on board, offers unique tools that help them build deeper engagement with their audiences. Its solutions are tailored to help creators launch, grow and monetise their content effectively.

    The novel 1:1 booking feature helps content creators create a dedicated booking page to optimise the scheduling and execution of personalised sessions. The booking page can be aligned to each content creator’s personal brand. It empowers creators to configure and showcase a diverse array of sessions, including consultations, coaching calls, and exclusive workshops for their fans. The user-friendly interface allows creators to set up their availability and enables fans to select suitable times and dates in order to schedule calls with creators of their choice.

    The USP of 1:1 bookings feature is that it is customisable and creators have control over scheduling of sessions, their availability and how many sessions they can handle each day or week. This structured scheduling helps them manage their time and also ensures that fans get special and well-organised access. If used effectively, beta results show that the 1:1 Bookings feature can show a 300 per cent increase in return on investments for creators.

    “The 1:1 Bookings feature is a strategic move towards enhancing the way creators connect with their audience. Our data shows a 30 per cent increase in engagement and a 20 per cent rise in revenue among beta users. We are looking at bookings as the future of creator-fan relationships, and it’s about both interaction and sustainable monetization,” Cosmofeed co-founder Vivek Yadav said.

    The company processed earnings worth over Rs 100 crore for more than 5,000 creators in FY23 and closed calendar year 2023 with a mega Rs 200 crore turnover. The aim of the platform is to help more creators effectively monetise their content and therefore solutions offered by Cosmofeed are to ensure that each creator stands out in this crowded space.

  • Kapture CX launches LLMs to revolutionise industry-specific customer interactions

    Kapture CX launches LLMs to revolutionise industry-specific customer interactions

    Mumbai: Kapture, a leading enterprise SaaS customer experience (CX) automation platform has taken a leap in its advanced CX solutions by announcing the launch of its in-house LLMs (Large Language Models) tailored to specific industry verticals. With this innovation, the platform’s cutting-edge technology revolutionises contextual customer interactions and support across various channels including emails, chats, and social media.

    As every business enterprise is actively strategising marketing, sales and customer retention, creating an impactful CX becomes imperative in establishing a personal rapport with customers. With the strategic move to create its own LLMs, Kapture plays an instrumental role in providing real-time customer support, reverting and resolving customer queries promptly.

    Transcending beyond the one-size-fits-all approach, Kapture’s LLMs are trained on industry-specific vertical data, offering a competitive edge over the widely implemented horizontal approach in the present market landscape.

    For vertical specific information extraction, Kapture built and embedded vertical suite of LLMs for unparalleled capabilities in understanding customer intent and extracting critical information from natural language communications. Subsequently, this enhances customer experience while also driving efficiency in handling customer queries.

    Commenting on the idea of building in-house LLMs, Kapture co-founder & CPO Vikas Garg said, “At Kapture CX, we are committed to leveraging the LLMs to provide industry-leading solutions in customer support and interaction. Our LLMs are more than just models; they are integral components in our quest to redefine customer experience and business insights.”

    Additionally, the augment of the vertical LLM suite enables a robust response recommender system. It is designed to auto-generate contextual responses based on various factors such as communication channels, customer intent, transaction history, and customer persona. This not only streamlines response generation but also significantly improves customer support metrics.

    Kapture has over a decade of experience in enhancing customer experience management for large enterprises. This has further helped the company pioneer the development of LLMs specifically for profanity detection and sarcasm understanding. The model plays a critical role in detecting profanities and understanding sarcasm further augments the idea of maintaining the decorum of customer interactions and in automatic correction of responses.

    “Our LLMs are adept at discerning customer intent and extracting relevant information, ensuring that every customer interaction is contextual, insightful and productive,” he added.

    For a vigorous post-interaction analysis, Kapture has employed multiple features to analyse customer conversations. This includes generating automatic quality assurance scores and tagging conversations based on issues, products, and locations. These insights provide pinpointed feedback, enhancing both business strategies and customer support effectiveness.

    Currently, 60 per cent of Kapture CX’s enterprise clients use LLMs. In the coming quarters. The Kapture CX platform projects to deploy in-house LLMs for over 90 per cent of customers.

  • Veera unveils an innovative engagement-based rewards program

    Veera unveils an innovative engagement-based rewards program

    Mumbai: Veera, the pioneering mobile-only internet browser in India, is excited to introduce its unique rewards program. This initiative is designed to celebrate and appreciate users for their loyalty and engagement on the Veera platform. This is the first time a browser has launched its own rewards program, in India.

    Veera’s rewards program sets a new standard in user-centric innovation by offering a seamless and gratifying browsing experience. As users explore the internet using the Veera browser, they will accumulate ‘Veera Points’, unlocking a realm of exciting possibilities for instant redemption or future use.

    The key features of the rewards program include:

    – Earn as You Browse: Users will be rewarded for their browsing activities, creating a dynamic and interactive experience that goes beyond traditional internet usage. – Flexible Redemption Options: Veera users can choose from a variety of redemption options, including tangible rewards such as Vouchers, Discounts or even opt for direct monetary rewards deposited directly into their accounts.

    – Instant Gratification: The program enables users to redeem their points instantly, providing a real-time acknowledgement of their loyalty and engagement.

    Veera co-founder & CEO Arjun Ghose “Everyone’s internet journey begins with a browser; it serves as the gateway to the vast expanse of the internet. Veera was meticulously crafted to redefine the user’s digital experience, offering innovation and seamlessness in every click. The introduction of a rewards program for Veera was a deliberate choice, a way to reciprocate the

    loyalty of our users who invest their time exploring the digital realm through Veera. I am genuinely thrilled to unveil this one-of-a-kind rewards program as it signifies our commitment to enhancing and appreciating the user journey in the digital space.” 

  • Truecaller and government of Karnataka collaborate to promote safety in digital communication

    Truecaller and government of Karnataka collaborate to promote safety in digital communication

    Mumbai: Truecaller, the leading global communications and caller ID platform collaborates with the department of electronics and information technology (DeIT), government of Karnataka to combat the growing incidents of cybercrime, impersonation, and fraud, and promote user safety in digital communication. Forged in the presence of Priyank Kharge, minister for information technology & bio technology and rural development & panchayat raj on the advent of Safer Internet Day, this initiative aims to empower citizens’ cyber safety awareness and skills. Collaboration launched in presence of minister for IT & bio technology, Priyank Kharge, Rishit Jhunjhunwala, chief product officer & MD India, Pragya, director of public affairs at Truecaller.

    As a part of this collaboration, Truecaller will carry out a series of initiatives to create awareness and build the capacity of citizens across the state to navigate the internet safely, and protect themselves from online harms, especially phone-based frauds and scams.

    Speaking on the collaboration, Priyank Kharge, minister for information technology & bio technology and rural development & panchayat raj said, “This partnership underscores the government of Karnataka’s commitment to prioritising the safety of our citizens in the digital ecosystem. Cybercrimes and fraud in digital communication are growing at a rapid pace with advancing technology thus exposing vulnerable citizens to high risk. The Government is taking proactive steps to increase awareness and promote safety in digital communications. Bengaluru is synonymous with innovation and is recognised as a thriving tech hub. We take pride in adopting a collaborative approach to enhancing citizen’s online safety here,” the Minister added.

    Sharing his thoughts on the initiative, Truecaller India chief product officer and managing director, Rishit Jhunjhunwala, said, “We are delighted to collaborate with the government of Karnataka to enhance digital safety in communication, empowering citizens to make the most of opportunities available to them in the digital world. Over the past year, our government directory services feature has assisted over 31.2 million users in identifying verified calls from spam and fraud, while also helping them easily access helplines and key government numbers on the platform. At Truecaller, we are consistently working towards improving fraud prevention and are confident that this collaboration will assist citizens of Karnataka in staying one step ahead of fraudsters.”

    To date, Truecaller has conducted cyber safety training for over 1.6 million citizens in collaboration with Delhi Police, Assam Police, and state governments of Delhi, Jharkhand, Tamil Nadu, Jammu & Kashmir and Rajasthan. 

  • IAB Tech Lab launches Accountability Platform transparent personal data use in addressability

    IAB Tech Lab launches Accountability Platform transparent personal data use in addressability

    Mumbai: IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the launch of the Accountability Platform, a technical audit framework designed to help businesses deliver greater transparency in using personal data for addressability.

    The platform – which will be open for a public comment period till 27 February 2024 – is essential in establishing a consistent standard for the data structures and reporting mechanisms companies across the digital advertising supply chain deploy to address consumer privacy preferences.

    “Compliance without assessment is a promise unfulfilled. The goal of the Accountability Platform is not only for companies to be able to say they are adhering to the privacy choices of consumers but to be able to prove it through a normalized set of compliance data usable for self-assessment, and third-party assessment,” said IAB Tech Lab CEO Anthony Katsur. “Without consistent and widely accepted accountability measures in place concerning the disclosure of consumer privacy preferences in digital advertising, there is a risk that organizations may only fulfil their obligations superficially, leaving room for non-compliance or unethical practices.”

    Katsur continued, “The ability to assess an organization’s compliance against consumer privacy laws is a requirement reflected in current US and European privacy laws. Consumers exercise their rights under privacy laws which industry participants pass through signals in the digital advertising supply chain. The Accountability Platform assesses the integrity and consistency of that signal around consumer privacy preferences, playing an essential role in demonstrating greater transparency and respect for individuals’ privacy preferences.”

    Companies that pass and receive data to support personalised advertising can leverage the Accountability Platform to audit that their business partners are honoring consumer-provided consent signals throughout the supply chain. This includes brands and publishers, supply-side and buy-side technology companies, identity resolution technology providers, other third-party data providers, processors, and data collaboration solutions (aka clean rooms).

    The Accountability Platform is designed to provide consistent technical audit opportunities to support the industry in audit obligations, investigations, and other checks and balances endeavors. Further, it demonstrates who’s involved in data sharing and their conformity to the preferences and restrictions set by users and the digital properties they visit.

    This is achieved through common logging practices, pairwise sender/receiver transaction information, randomisation of data submission to prevent bad actors from gaming the system to avoid scrutiny, and a standard interface to submit and retrieve records for analysis.

    IAB Tech Lab calls for industry-wide adoption of this technical standard to enable true auditability and consistency across the supply chain.

  • Entropik survey: AI insights gain momentum, marketers see huge opportunity

    Entropik survey: AI insights gain momentum, marketers see huge opportunity

    Mumbai: Entropik, a human Insights AI company, announced the launch of its first edition of the annual industry report on Insights AI. The survey highlights the growing popularity of Insights AI, with 76 per cent of participants viewing it as an opportunity to reshape the market research industry through hyper-personalisation. Insights AI, a set of AI technologies – Emotion AI, Behavior AI, and Generative AI – apart from analyzing data, helps marketers understand the subconscious human emotions that can shape consumer decisions. The report’s findings are drawn from a diverse pool of 100 product, UX, and market research heads.

    Insights AI integration helps brands by offering unparalleled depth and precision in understanding consumer motivations, preferences, and experiences. The survey revealed that nearly 58 per cent of respondents are familiar with the term “Insights AI” in research, and notably, 20 per cent of participants expressed a belief that traditional research methods have become ineffective in contemporary times.

    This inaugural edition delves deep into Insights AI to user research and consumer research across various industries and offers an understanding of its evolution, applications, and future trends.

    One of the findings underscores that Insights AI has significantly reduced the time for receiving insights, achieving a six-fold improvement compared to traditional methods. The report further emphasizes the broad impact of Insights AI across industries, particularly in the e-commerce, BFSI, and OTT sectors.

    Key Findings:

    Insights AI in User Research:

    1   29.1 per cent see AI as a tool for enhancing the e-commerce user experience through personalised product recommendations

    2   47 per cent of respondents identify a lack of AI expertise as a major hurdle in the BFSI sector, while 35.2 per cent cite regulatory compliance concerns

    3   34.7 per cent cite data privacy and security concerns

    4   26 per cent identify a lack of awareness and understanding of AI technology

    5   13 per cent consider cost and financial resources to be the biggest barriers to adopting Insights AI

    Insights AI in Consumer Research:

    1   In the OTT sector, 27 per cent believe that predictive content curation is a significant benefit offered by AI, while 23 per cent see its potential in addressing content fatigue and providing personalised recommendations

    2   60 per cent of respondents believe that consumer packaged goods will be the most impacted industry by Insights AI

    3   Surprisingly, only 20 per cent of industry leaders have adopted Insights AI-based tools in their businesses, revealing a potential growth area for the technology

    Speaking about the report, Entropik co-founder & CEO Ranjan Kumar said, “Our 1st Annual Industry Report is not just a compilation of data; it is a strategic guide for businesses navigating the complexities of user research and consumer research in the age of AI. This report underscores our unwavering commitment to research, innovation, and democratizing access to AI knowledge. It’s not just about the trends, it’s about the ‘why’ and the ‘how’ – empowering businesses to harness the power of AI for real-world impact. The valuable insights gathered from marketers reflect not only the current pulse of our industry but also inspire us to continue pioneering solutions that drive progress.”

    The report also ventures into the future with a dedicated chapter on “Trends to Watch Out for in 2024.” The predominant upcoming trends in Insights AI encompass Prescriptive Analytics, Moderated Interviews with Emotional Awareness, and Synthetic Users with Emotional Awareness. The section also addresses challenges and considerations, offering businesses a strategic roadmap to effectively leverage Insights AI.

    Summarising the report’s significance, Entropik emphasizes that Insights AI research has the power to influence and change consumer behavior, improve brand loyalty, and facilitate the repositioning of products and services by creating contextual cues.

    Link to the report  –

    Embed link: https://www.entropik.io/resource-hub/ebook/insights-ai-report-2024-for-consumer-user-research

  • Affle reports robust performance for Q3 & 9M FY2024

    Affle reports robust performance for Q3 & 9M FY2024

    Mumbai: Affle (India) Ltd, a consumer intelligence driven global technology company,  today announced results for the third quarter and nine months ended December 31, 2023.

    Q3 FY2024 highlights (y-o-y):

    ▪ Revenue from operations of Rs. 498.7 crore, an increase of 32.6 per cent y-o-y  

    ▪ EBITDA at Rs. 96.7 crore, an increase of 20.3 per cent y-o-y  

    ▪ PAT at Rs. 76.8 crore, an increase of 11.4 per cent y-o-y

    Q3 FY2024 highlights (q-o-q):

    ▪ Revenue from operations up by 15.6 per cent q-o-q  

    ▪ EBITDA up by 10.9 per cent q-o-q

    ▪ PAT up by 15.0 per cent q-o-q

    9M FY2024 highlights (y-o-y):

    ▪ Revenue from operations of Rs. 1,336.6 crore, an increase of 24.0 per cent y-o-y  ▪ EBITDA at Rs. 262.0 crore, an increase of 18.4 per cent y-o-y  

    ▪ PAT at Rs. 209.8 crore, an increase of 15.1 per cent y-o-y

    Affle reported a robust performance for Q3 FY2024 with a consolidated revenue from operations of Rs 498.7 crore, an increase of 32.6 per cent y-o-y from revenue of Rs. 376.1 crore in Q3 last year and revenue up by 15.6 per cent q-o-q. EBITDA stood at Rs. 96.7 crore, up by 20.3 per cent y-o-y and 10.9 per cent q-o-q. EBITDA margin was at 19.4 per cent in Q3 FY2024. PAT stood at Rs. 76.8 crore, up by 11.4 per cent y-o-y and 15.0 per cent q-o-q.  

    For 9M FY2024, consolidated revenue from operations stood at Rs. 1,336.6 crore, an increase of 24.0 per cent y-o-y. EBITDA was at Rs. 262.0 crore, an increase of 18.4 per cent y-o-y and EBITDA margin stood at 19.6 per cent.  PAT increased by 15.1 per cent y-o-y to Rs. 209.8 crore.

    The CPCU business noted strong momentum to deliver 8.4 crore converted users in Q3 FY2024, an increase of 23.6 per cent y-o-y and taking the total converted users delivered in 9M FY2024 to 22.4 crore. The  CPCU revenue stood at Rs. 477.4 crore in Q3 FY2024, an increase of 38.2 per cent y-o-y and 19.2 per cent q-o-q. The top industry verticals for the company continued to be resilient, helping it register a robust growth anchored on the CPCU business model.

    Commenting on the results, Affle MD and CEO Anuj Khanna Sohum said:  

    “In Q3 FY2024, we have further raised our performance bar having achieved our highest quarterly revenue run-rate, highest EBITDA, PAT and consumer conversions till date. We continue to witness a robust market opportunity as advertisers steadily accelerate their digital spending, resulting in a  broad-based growth in our CPCU business, coming across our top industry verticals globally.  

    This quarter underscored the success of our realigned strategies & teams, consistent efforts to enhance platform & product capabilities, relentless focus on R&D and deeper ecosystem-level partnerships.

    Our commitment remains steadfast in paving the way towards advanced digital technologies through responsible integration of Gen AI across conversion-driven marketing. In line to this, we filed 15 new patents in India during the quarter. We continue to expand the breadth of our tech IP assets and are investing in Gen AI powered innovations to go beyond the mere adoption of AI for cost efficiencies, but rather fortify our competitive moat and drive long-term revenue growth.

    We remain focused on delivering greater strategic value for all our stakeholders and are excited  about the future possibilities to drive sustainable business impact with next-gen technologies.”

  • QX Lab AI has introduced Ask QX GenAI platform

    QX Lab AI has introduced Ask QX GenAI platform

    Mumbai : QX Lab AI, an artificial general intelligence (AGI) company has introduced Ask QX, the hybrid generative AI platform to make AI more accessible for the Indian masses. The first to have a node-based architecture, Ask QX is available in more than 100 languages, out of which 12 are Indian. It is a one-stop shop that aims to empower Indians across the country and beyond, to seamlessly engage with GenAI every day in their preferred language.

    The 12 Indian languages that the web platform and app are available in include Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, Malayalam, Odia, Punjabi & Assamese. Apart from English, Ask QX is also available in Arabic, French, Spanish, Japanese, German, Italian, Korean, Portuguese, Russian and Sinhala amongst a host of other global languages. This is a testament to QX Lab AI’s futuristic vision and deep understanding of rich linguistic tapestry in India and neighboring markets like the Middle East and Sri Lanka.

    With immediate availability of text and audio formats, and forthcoming functionalities of image and video within the first quarter of 2024, QX Lab AI is the pioneer in bringing a functional GenAI platform for Bharat. Ask QX has already amassed a user base of more than 8 million users at the time of the platform launch.

    Ask QX is India’s answer to large language models which are currently available for native English-speaking users only. It has neurologically trained algorithms in more than 100 languages and is built on a hybrid model i.e, 30 per cent large language model (LLM) and 70 per cent neural network architecture, setting a new benchmark in language comprehension and user interaction. The capabilities of the platform cater to diverse user needs including neural-based services and will gradually include all features like text to image, text to code, text to video, for business to consumer (B2C), business to business (B2B), and business to institution (B2I) cohorts with use cases in diverse sectors like healthcare, education and legal services among others.

    Ask QX offers a range of subscription models tailored to different user segments. The B2C paid version, featuring the cutting-edge neural network based version, will be competitively priced and significantly lower than other platforms available, while the free version will provide access to the Ask QX gen AI neural engine.

    Ask QX’s neural architecture offers unprecedented scalability for the product. This infrastructure not only reduces overall computational power costs but also amps up platform security, creating a protective shield against potential data breaches. QX Lab AI has trained 372 billion parameters which is around 6 trillion tokens.

    Highlighting the groundbreaking role Ask QX is set to play in the India ecosystem, renowned data center leader Yotta Infrastructure Solutions LLP signed a memorandum of understanding with QX Lab AI for an India infrastructure partnership.

    This move underscores QX Lab AI’s commitment to advancing AI technology and infrastructure on a global scale. Yotta Infrastructure is on track to achieve a milestone in technology procurement, with their orders for Nvidia AI chips projected to reach $1 billion.

    QX Lab AI co-founder & CEO Tilakraj Parmar said, “We are delighted to introduce Ask QX, the world’s pioneering hybrid Gen AI platform featuring multilingual capabilities. This innovative platform is strategically designed to democratise access to AI for the Indian populace, seamlessly integrating artificial intelligence into their daily lives to enhance overall value. Conceived after eight years of dedicated effort and meticulous development, Ask QX boasts unparalleled language proficiency and accuracy across multiple Indian languages. Our vision for Ask QX is to bridge the existing gap, ensuring that the transformative potential of AI is accessible to all, not limited to a privileged few. The launch of Ask QX marks the initiation of a significant movement toward inclusive and accessible AI advancement in India.”

    QX Lab AI said, co- founder & chief strategy officer Arjun Prasad, said, “We envisioned QX Lab AI and Ask QX with the goal to provide equitable AI access to the masses. We wanted to develop a product that would cater to users in every corner of India, in a language of their choice. Moreover, we did not want to simply announce a product, but have a fully functional platform ready at launch. Our strategic approach focuses on not just promising, but delivering tangible results. The debut of Ask QX in more than 100 languages, reaching 8 million users already, stands as a testament to our unwavering dedication to creating a substantial impact, empowering individuals, businesses, and communities. We have strategically forged partnerships across both the public and private sectors in India, which we will be announcing soon, and are excited about bridging the AI gap between India and Bharat.”

    Highlighting the importance of technology,  QX Lab AI, co- founder & chief scientist Tathagat Prakash, said, “Ask QX is the world’s first Gen AI platform to access and leverage an astounding neural network architecture along with advanced security measures and stringent compliance protocols. The unique node-based infrastructure and data residence within India, not only enhance security but also operate more cost-effectively, showcasing our commitment to offering subscription models tailored to different user segments.

    The B2C paid version, offers a featuring the cutting-edge neural network based version, is competitively priced and significantly lower than other platforms available, while the free version provides access to the Ask QX gen AI neural engine. Our dedication to precision and reliability underscores our promise to deliver an AI ecosystem that can be trusted by users.” he added.

    At the launch event in Dubai, musical maestro A.R. Rahman also launched his meta humans project, which is a global musical band consisting of six dynamic virtual musicians that represent people and cultures around the world. Grammy, Oscar, BAFTA and Golden Globe winning music composer, A.R. Rahman will provide content and creative direction to this band, whose members will be represented by Synthetic Avatars. They will blend the real and virtual worlds together using state-of-the-art technologies, including visual effects and motion capture. It aspires to integrate cultures and remove boundaries and divisiveness, promoting humanity as one. This project is supported by The HBAR Foundation, a leading web3 ecosystem fund, and other technology partners, who will be announced soon.

    QX Lab AI already has a clear roadmap in place for launching two more innovative products in video and image. These products will harness deep learning algorithms for intelligently analyzing and processing data to generate accurate responses in mere microseconds. This will pave the way for businesses, creator communities and individuals to unleash the power of GenAI and become more agile and hyper-productive.

    Ask QX is now available for use in India and can be accessed through a variety of platforms, including web and mobile applications on the Play Store. The IOS version will follow soon, on the app store.

    To experience the power of Ask QX, visit https://qxlabai.com/

  • Google CEO Sundar announced Pichai Bard Advanced AI chatbot

    Google CEO Sundar announced Pichai Bard Advanced AI chatbot

    Mumbai: In a much-anticipated move, finally Sundar Pichai announced the powerful AI chatbot tool ‘ Google Bard Advanced ‘. The tech world is considering this move to challenge Microsoft Copilot Pro.

    The CEO also confirmed a subscription-based model for a powerful AI chatbot. It will be available to consumers on a subscription basis.

    While speaking on the development, Google CEO Sundar Pichai said, ‘ Bard is now powered by Gemini Pro, and it’s much more capable at things like understanding, summarising, reasoning, coding, planning. It is now in over 40 languages and over 230 countries around the world. Looking ahead we will be rolling out a more advanced version for subscribers powered by Gemini Ultra.’

     

  • Zoom lays off 2 per cent of its workforce

    Zoom lays off 2 per cent of its workforce

    Mumbai – Zoom Video Communications, a renowned tech company decided to lay off 150 people which is around 2 per cent of its workforce. According to media reports Zoom Company confirmed the layoff of its workplace. In the last February Zoom terminated or cancelled 1300 positions which is 15 per cent of its total workforce. Lay off news reported initially by Bloomberg.

    Company decided to restructure its hiring requirements and plan to hire people in future for critical functioning. Many other companies like Microsoft, Google, Amazon, and Salesforce had been laid off recently for reworking their internal strategies. The reason for the layoff is not into the public domain but a company spokesperson emphasising as a regular internal strategic decision.