Category: Software

  • Ziroh Labs powers up with Vineet Mittal to scale CPU-native AI future

    Ziroh Labs powers up with Vineet Mittal to scale CPU-native AI future

    MUMBAI: When AI meets ambition, sparks tend to fly and Ziroh Labs has just added fresh fuel to its fire. The Bengaluru-based deeptech startup has roped in industry veteran Vineet Mittal as senior vice president, marking a decisive step in its mission to democratise Artificial Intelligence through CPU-powered innovation.

    Mittal brings more than 20 years of experience in enterprise software, AI, and cloud-scale data platforms, with stints that read like a who’s who of tech heavyweights. At Microsoft, where he most recently served as principal group engineering manager, he led efforts in cloud security, data governance, and a massive log collection and threat detection platform. Before that, his leadership roles at Bluetalon (later acquired by Microsoft), RSA India, and Sun Microsystems saw him shape breakthroughs in secure computing and large-scale data systems.

    For Ziroh Labs, his arrival comes at a pivotal juncture. The company’s flagship Kompact AI platform is rewriting the rules of AI infrastructure by enabling large language model inference on CPUs eliminating the dependence on costly GPUs and unlocking advanced AI for cost-sensitive, data-regulated sectors. With applications spanning BFSI, healthcare, public services, and defence, Kompact AI is positioning itself as a disruptor in AI affordability and accessibility.

    “Ziroh Labs is at the forefront of solving one of the most urgent challenges in AI today delivering scalable AI on existing CPU racks without compromising on output quality,” said Mittal, calling Kompact AI’s CPU-native architecture a “game-changer for democratising access to advanced AI.”

    Ziroh Labs co-founder and CEO Hrishikesh Dewan echoed the excitement: “Vineet’s extensive expertise in cloud platforms, AI infrastructure, and security management makes him the ideal leader to drive the global growth of Kompact AI. His hands-on approach and track record of building high-performing teams will be instrumental as we accelerate our innovation and scale our impact worldwide.”

    As Ziroh Labs eyes global markets with an AI-for-all philosophy, Mittal’s appointment signals more than just a leadership shift, it’s a statement of intent. In a world obsessed with GPUs, Ziroh is betting that its CPU-first strategy, backed by seasoned leadership, will be the real power play in the AI arms race.

  • Vida unveils agentic AI-powered media factory at IBC 2025

    Vida unveils agentic AI-powered media factory at IBC 2025

    LONDON:  Vida, the London- and Los Angeles-based cloud-native media management outfit, has launched Media Factory, an agentic AI-powered workflow automation engine set to debut at IBC 2025.

    Billed as a “smarter, faster way” to run the digital media supply chain, Media Factory integrates directly into Vida’s content OS and ships with more than 300 pre-built connectors, from AI tagging and transcription to compliance checks and delivery to fast channels, YouTube and social platforms. What once took weeks of bespoke software coding can now be built, tested and deployed in hours.

    “Media Factory is about giving teams the tools to connect content, configure any workflow, and integrate with any business system. The possibilities are mind-blowing,” said Vida managing director Symon Roue.

    The tool uses a visual drag-and-drop interface to let both humans and AI models orchestrate ingest, metadata packaging, age-appropriateness flagging, analytics integration, and trigger-based delivery. Workflows can be fired by events, webhooks, asset changes or file activity. Unlike legacy systems demanding top-tier software engineers, Media Factory is pitched at operations and technology teams asked to do more with less.

    Vida’s customers already manage over 43m assets and 26 petabytes of content on its platform. The new engine will be available to enterprise clients and partners from September 2025. Demonstrations will run at IBC 2025 in Hall 5, stand 5.D50.

  • Centuryply sparks AIgnite to future-proof its business with Generative AI

    Centuryply sparks AIgnite to future-proof its business with Generative AI

    MUMBAI: From plywood to power moves, Century Plyboards (India) Ltd. is setting the stage for a digital transformation that goes beyond building materials. The company has unveiled AIgnite, an organisation-wide initiative designed to weave Generative AI into every corner of its operations from boardroom strategy to shopfloor execution.

    Created in collaboration with Timespro, AIgnite isn’t just a tech experiment but a year-long structured programme aimed at reshaping leadership thinking and functional workflows. Its debut session, AI for Leadership, saw spirited participation from chairman Padma Shri Sajjan Bhajanka, managing director Sanjay Agarwal, the promoter board, and senior executives. The focus: how AI can sharpen decision-making, fast-track innovation, and turbocharge operational intelligence.

    The AIgnite roadmap spans sales, marketing, finance, HR, procurement, IT and SCM, with domain-specific learning tracks rooted in TimesPro’s AI in action framework. Structured into three tiers CXO & leadership strategy sessions, function-centric hands-on labs, and refresher & deep dive modules the programme blends simulations with real-world outcomes, from creating sharper sales pitches and hyper-personalised marketing campaigns to automating finance reporting and optimising procurement.

    Timespro president & CFO for enterprise solutions Arun Kabra underlined the intent: “True transformation is not about learning tools, it’s about rewiring thinking. Our collaboration with Centuryply is proof that when leadership pairs intent with innovation, AI shifts from the periphery to the core.”

    Centuryply’s HR team has already plugged AI into recruitment, sentiment tracking, and employee engagement, signalling how the cultural shift is as crucial as the technical one. “AIgnite is not about adopting a tool, it’s about evolving a mindset,” said Century Plyboards CHRO Rakesh Tiga. “This is how we build a future-ready Centuryply with technology in our hands and purpose in our hearts.”

    The initiative, steered by the learning & development team under Kapil Anand, is designed to maximise relevance and engagement across teams. Beyond upskilling, it sets the foundation for a people-led transformation agenda that positions Centuryply among India’s most forward-looking companies in the AI revolution.

    With AIgnite, Centuryply isn’t just adapting to the future, it’s building it, one algorithm at a time.
     

  • LiveU powers seamless streaming of Rolex Fastnet Race centenary sail

    LiveU powers seamless streaming of Rolex Fastnet Race centenary sail

    MUMBAI: To fully immerse sailing fans in the world’s biggest offshore yacht race, production company, Optical Media turned to LiveU’s On-site Production solution to provide live streamed coverage of the Rolex Fastnet Race. Starting in Cowes on the Isle of Wight, on 26th July and finishing in Cherbourg, France, after rounding the Fastnet Rock off the southwest coast of Ireland, the 2025 biennial event marked its Centenary year and saw more boats participating than ever before. Building on the successful broadcast of the start of the race in 2023, Optical Media further extended its use of LiveU’s live production solutions with the addition of LiveU IQ (LIQ™) to deliver the best available cellular connectivity in this most challenging environment.

    In order to fully capture the excitement as the 3,000 sailors prepared to take on this immense endeavour, Optical Media produced a 15-minute build-up show. The team then live streamed the start of each class, showing the many challenges the crews have to manage, as these huge boats jostle to get the best position at the Royal Yacht Squadron start line – without colliding or accruing a two-hour penalty for setting sail too early. Coverage of the race was broadcast live to the Royal Ocean Racing Club’s YouTube channel and to two European broadcasters.

    Optical Media deployed several LiveU LU600 units to live stream in 4K including one on a high-speed RIB (Rigid Inflatable Boat) equipped with a specialised stabilised camera system. The RIB followed the fleet as they powered across the Solent delivering close-up footage of crews pushing to secure prime positions. LiveU’s LIQ, which dynamically and intelligently switches mobile network operators to provide the highest performing set of cellular connections available, was used on the RIB to ensure a reliable signal would be maintained in these most demanding circumstances chasing the fleet at up to 15-20 knots.

    Optical Media director James Light says, “We certainly never lost the connection on the RIB. I think the LIQ service is very strong and to put it in these challenging conditions proves to me that it really works. It was able to identify whatever key network was there and present it the whole time. I think part of the success this year must go down to LIQ’s capability to react in real-time to changes in network conditions. It’s a weather-proof solution that gives you the best set of options.”

    To complement this dynamic coverage, a second LiveU unit was strategically placed at Egypt Point, which is a pivotal vantage near to the start line, while a third unit provided elevated shots from a hilltop framed with the picturesque Hurst Castle in the background.

    Optical Media also used LiveU’s LU-Link, which enables a plug-and-play cloud service as part of LiveU’s on-site production solution. LU-Link eliminates the need for a custom firewall configuration, enabling the LiveU server to be hosted seamlessly on an unmanaged network. Light adds, “It’s like magic. Using LU-Link we can plug into any network, we just pop the rack in the OB van, which is parked next to the Royal Squadron Building, and off we go. It just works.”

    For the first time Optical Media deployed LiveU’s Audio Connect intercom system.

    Light explains, “The team could plug in their headphone ports connected via a jack extender onboard the RIB, at Egypt Point and Hurst Castle and they were able to hear crystal clear director comms in real-time. There was no messing around with phones or other more complicated audio systems, which was critical for me. It was a big help and I certainly wouldn’t do this project without it in future.”

    He concludes, “I believe our methodology as a production business is to find the best available tools for the job in hand, based on a range of factors including budget, complexity and scenario. Together with the LiveU team we find solutions that work in challenging environments so that we can bring viewers closer to the action. LiveU opens opportunities for us to talk to clients about how we can tell stories in different ways.”

    LiveU sales director for UK Matthew Stringer adds, “This project is one of the more challenging real-world deployments of LiveU IQ, which demonstrated the unmatched power and real-time network diversity LIQ can deliver. Live streaming from the Solent is notoriously challenging due to network conditions, yet LIQ delivered a rock-solid signal throughout. The Rolex Fastnet Race is a prestigious event and by working closely with James and his team, we ensured they had simple plug-and-play LiveU production tools that maximize both productivity and creative freedom no matter how difficult the conditions.”

  • Wipro strikes the right chord with Harman DTS acquisition for AI-led growth

    Wipro strikes the right chord with Harman DTS acquisition for AI-led growth

    MUMBAI: When a tech giant meets a sound maestro, sparks fly louder than music. Wipro Limited has signed an agreement to acquire the Digital Transformation Solutions (DTS) business unit of Harman, a Samsung company, in a move that turbocharges its AI-powered engineering and consulting ambitions. The deal, expected to close by 31 December 2025 subject to regulatory nods, will see more than 5,600 DTS employees including senior leaders across the Americas, Europe and Asia, join Wipro’s ranks. The acquisition adds not just people, but precision: DTS specialises in domain-led design, connected products, software platforms, and AI-native accelerators, making it a prized catch for Wipro’s engineering global business line.

    “This marks a pivotal step in Wipro’s transformation journey,” said Wipro CEO and MD Srini Pallia highlighting how the deal blends DTS’ high-touch digital engineering with Wipro’s global consulting-led, AI-powered muscle. The aim? To accelerate digital innovation, cut time-to-market, and sharpen competitive edge for clients.

    For Wipro managing partner & global head of engineering Srikumar Rao,  the move strengthens the company’s software-defined, platform-centric approach, allowing it to deliver large-scale transformation across high-growth sectors like hi-tech, consumer, industrial, healthcare, and aerospace.

    From Harman’s side, the transition was framed as a springboard. “As part of Wipro, DTS will have the complementary capabilities and scale to expand its impact,” said Harman CEO Christian Sobottka while Harman chief strategy officer Carolin Reichert, noted the move frees Harman to double down on its automotive electronics and audio innovation.

    Crucially, the acquisition comes with a multi-year strategic agreement with Harman and Samsung, opening doors for joint growth and tighter collaboration in AI-first technologies.

    Advised by Deutsche Bank Securities Inc., the transaction tunes perfectly into Wipro’s larger symphony: uniting virtual and physical worlds, embedding AI across engineering, and orchestrating innovation that resonates across industries.

    With DTS set to integrate into Wipro’s engineering arm post-acquisition, the tech giant may well have composed its boldest note yet in the race for digital transformation.
     

  • Game on as Sportz Interactive’s Hackathon scores with GenAI fan tech

    Game on as Sportz Interactive’s Hackathon scores with GenAI fan tech

    MUMBAI: Whistles, cheers, and a whole lot of code Sportz Interactive (SI) turned its Mumbai HQ into a digital stadium as the final of its 2025 Hackathon kicked off with innovations that could change how fans watch, play, and engage with sport. In just 48 hours, 17 teams pulled off a blitz of GenAI-fuelled creations, with five standout groups making it to the finale. The line-up of ideas read like a wishlist for sports fans: an AI-powered content management system that cuts costs and boosts speed, a design and calendar assistant that converts live sports data into campaign-ready graphics, and a GenAI “factory” that transforms plain text into mini-games within minutes.

    Not to be outdone, another team showcased an intelligent cricket coverage platform delivering real-time analysis, while a plug-and-play trivia widget promised to keep digital audiences hooked with personalised, context-aware questions fuelled by SI’s proprietary sports data.

    The finale itself felt more like a festival than a boardroom. SI’s in-house band, The SIgnature, opened the day with live renditions of crowd favourites before the coding stars took the field.

    A judging panel featuring Jake Lush McCrum (CEO, Rajasthan Royals), Binda Dey (Group CMO, Knight Riders Sports), sports broadcaster Jatin Sapru, and Nikhil Raghavan (Partner, Marathon Edge) joined SI’s top brass Arvind Iyengar (Chairman) and Siddharth Raman (CEO) in picking the winners.

    “This year’s Hackathon was a clear signal that GenAI is the MVP of the future of fan engagement,” said Raman, adding that the showcased solutions were “a direct look at how sports organisations can connect with audiences in smarter, more meaningful ways.”

    For SI, the event wasn’t just about innovation in theory, it was about testing how AI, sport, and storytelling can collide to create the next era of immersive fan experiences. Judging by the energy in the room, it looks like the future of fandom just got its own highlight reel.

  • HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    MUMBAI: Insurance just found its digital double. HDFC Ergo has roped in Consumr.ai, India’s next-gen customer intelligence platform, to pilot a proof-of-concept (POC) that could transform how policyholders experience insurance from the first ad to the final claim. The partnership was sealed after Consumr.ai emerged as one of four winners of Techpreneur Season 2, an innovation programme that drew over 140 AI and tech companies worldwide. Winners were picked through a rigorous evaluation by leaders from BCG, Google, HDFC Ergo and Ergo International.

    At the centre of the POC lies Consumr.ai’s proprietary AI Twins technology virtual doppelgängers of consumer cohorts built on real behavioural data. These AI-powered twins simulate how different audiences respond to creative campaigns, products, and messages, enabling “always-on” customer-informed decision-making. In other words, it helps HDFC Ergo keep the customer firmly in the driver’s seat of every marketing, product, and creative choice.

    The POC will tap into deterministic behavioural data from hundreds of millions of global users via integrations with Meta, Google, DV360, Linkedin, Snap, and Amazon. HDFC Ergo’s own first-party data can also be securely onboarded, anonymised at cohort level, and modelled into AI Twins, all while maintaining full GDPR and CCPA compliance and without ingesting personally identifiable information.

    Consumr.ai co-founder Vivek Bhargava said: “Our AI Twins technology transforms real behavioural data into actionable intelligence that enables real-time personalisation at scale. This aligns perfectly with HDFC Ergo’s vision of a digitally agile, customer-first future.”

    On successful completion, the POC could be scaled across HDFC Ergo’s business lines, distribution channels, and even new frontiers such as influencer marketing, regional positioning, and voice-of-customer programmes. The model could also be replicated for Ergo International’s global markets, turning the Indian POC into a global insurance playbook.

    Consumr.ai already has a strong BFSI track record, having deployed AI Twins for Rustomjee, Aditya Birla Insurance, and even a Fortune 100 US insurer. With HDFC ERGO in the mix, the three-year-old platform has doubled down on its mission to be the innovation engine powering the insurance industry’s leap into the future.

  • Rode  and Vortex team up to redefine remote audio

    Rode and Vortex team up to redefine remote audio

    AMSTERDAM: Audio specialist Rode and British codec maker Vortex Communications have collaborated in a technology partnership that could change the way creators work remotely.

    The collaboration integrates Vortex’s proprietary CallMe codec directly into Rode’s flagship production consoles — the RodeCaster Pro II and its smaller sibling, the RodeCaster Duo. The result is seamless, ultra-low-latency connectivity over WiFi or Ethernet, allowing creators to link up in real time without leaning on third-party software, external hardware or complex setup.

    According to Vortex, CallMe’s secure SIP IP audio connectivity effectively erases geographic boundaries. Users can connect console-to-console anywhere in the world or patch in a guest through a web browser, with a simple invite dispatched via email or QR code. The goal: to deliver clean, broadcast-quality sound with virtually no delay — something that broadcasters, podcasters, internet radio producers and voice-over professionals have long demanded.

    For Rode the integration marks a strategic leap. The company has pitched the RodeCaster range as all-in-one studios for the new wave of independent content makers, but until now remote contribution has been the Achilles heel of many setups. By embedding CallMe at firmware level, Rode is betting it can lure professionals who want plug-and-play reliability without the baggage of expensive ISDN lines, flaky conferencing apps or heavy post-production clean-up.

    The service rolls out via a free firmware update branded Rode CallMe Lite, offering one remote contributor, up to 10 hours of RodeCaster-to-RodeCaster audio per month and five hours of web-to-console calls. Power users can graduate to paid CallMe and CallMe Pro tiers, unlocking multiple guests and extended call time.

    Industry observers say the deal underscores a broader trend: pro-grade broadcast technology is increasingly being miniaturised, simplified and pushed into the hands of independent creators. Just as video conferencing apps democratised face-to-face meetings, Rode and Vortex are betting audio production can leap the same gap — with the quality standards of live radio and network television intact.

    Vortex is exhibiting at stand number 8.F60  during IBC which is to be held from 12-15 September at Rai in Amsterdam.

  • Ormax Media plays a data masterstroke with OTT sports tracking tool

    Ormax Media plays a data masterstroke with OTT sports tracking tool

    MUMBAI: In a country where 678.2 million people tune into everything from cricket to kabaddi, Ormax Media has decided it’s time the scoreboard reflected more than just runs and goals. The media insights powerhouse has launched Ormax Sports Track, a syndicated audience research tool built to measure the engagement and marketing impact of sports tournaments on OTT platforms right from the announcement press release to the final whistle. Designed for both streaming platforms and sports leagues, it tracks four key parameters Buzz, Reach, Appeal and Potency giving stakeholders a 360° view of audience sentiment over a tournament’s entire run.

    The methodology is as rigorous as a DRS review. Every week, 600 regular OTT sports viewers split evenly between metro and non-metro markets are surveyed online, with the sample aligned to The Ormax Sports Audience Report 2024. Subscribers receive two data deliveries a week, a Tuesday mid-week report and a Friday wrap-up to act fast on shifting trends, test marketing muscle, and tweak strategies in real time.

    “OTT platforms now have a powerful subscription-based tool to benchmark the impact of their sports campaigns against industry-wide trends,” said Ormax Media head of business development for streaming, television & brands Keerat Grewal. “It’s about integrating audience tracking with strategic insights to drive subscriptions, optimise spend, and stand out in a crowded sports landscape.”

    With OTT players investing heavily in sports properties from cricket and football to tennis, wrestling and beyond Ormax Sports Track could be the independent, data-backed umpire brands need to call the big shots, measure ROI, and ensure their campaigns hit the sweet spot every time.

  • Foundry promotes sales veteran Chhavi Bhalla to senior director

    Foundry promotes sales veteran Chhavi Bhalla to senior director

    MUMBAI: Chhavi Bhalla has been elevated to senior director of growth sales at Foundry, capping a meteoric rise through the company’s ranks over three-and-a-half years.

    Bhalla, who joined the firm as new business manager for North America in March 2022, was promoted to director of growth sales in March 2024 before landing her latest role this month. Her ascent reflects Foundry’s aggressive expansion in the competitive digital media space.

    The sales veteran brings formidable credentials from America’s media landscape. At Gannett’s USA Today Network, she delivered $350,000 in fresh revenue through 15 new clients whilst generating creative solutions that contributed 50 per cent to annual turnover. Her portfolio spanned the full digital spectrum—from over-the-top streaming and programmatic advertising to search engine marketing and branded content.

    Earlier stints at regional broadcaster Gray Communications and KOLO 8 saw Bhalla add 25 clients worth $200,000 in revenue whilst coaching marketing teams across the American west coast.

    Her Indian media pedigree runs deep. A five-month tenure as head of content sales for the public sector at Discovery yielded a $9m partnership with India’s tourism ministry for a bespoke travel series. At Zee Entertainment, she quadrupled revenue relative to production costs through content innovations across the network’s channels.

    Her most impressive performance came at Viacom18, where she delivered an 85 per cent revenue surge from north and east India regions, orchestrating branded content deals with corporate giants including GSK, Coca-Cola and Microsoft.

    Bhalla’s promotion underscores Foundry’s bet on seasoned operators who can navigate the increasingly complex digital advertising ecosystem whilst delivering measurable growth in challenging market conditions.