ITV

Category: Software

  • Integral Ad Science earns MRC accreditation for YouTube video viewability reporting

    Integral Ad Science earns MRC accreditation for YouTube video viewability reporting

    Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, has announced it has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s ads data hub for measurement partners (ADH-MP).

    “Our latest accreditation from the MRC for third-party calculation and reporting of YouTube viewability further solidifies IAS’s position as the global benchmark for trust and transparency in digital media quality,” said IAS chief compliance officer Kevin Alvero. “Advertisers can continue to transact with IAS for high-quality reporting of digital advertising campaigns.”

    The full scope of the accreditation covers IAS’s third-party calculation and reporting of Google ADH-MP measurement data from the Google Ads, display & video 360, and YouTube Reserve services. Calculation and reporting are with respect to Google YouTube video impressions, viewable video impressions and related viewability metrics across desktop, mobile web, and mobile in-app environments. Advertising formats are inclusive of Google’s YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.

    “We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data,” said MRC CEO and executive director George Ivie. “IAS’ expansion of their accreditation in this area continues to show their commitment to transparency and to the MRC process.”

    IAS is a leader in the media quality space and continues to meet the rigorous requirements necessary to achieve MRC’s accreditation. This latest achievement further demonstrates IAS’s commitment to bringing even greater transparency and quality to all aspects of the digital measurement landscape.

  • Boosting app sales by targeting inactive users via custom store listings

    Boosting app sales by targeting inactive users via custom store listings

    Mumbai: In today’s rapidly evolving app ecosystem, developers face the challenge of creating innovative products and ensuring their visibility and engagement among target users. One powerful tool that aids in this endeavor is Google Play’s custom store listings (CSLs), introduced in early 2019. These CSLs empower developers to craft alternative versions of their default store listing pages, offering tailored experiences to specific segments of their audience.
    Custom store listing activity:

    Custom store listings allow developers to create alternative versions of their default store listing, enabling them to modify all text fields and creatives used on the default page across various languages available in the Play Store. This comprehensive customisation includes alterations to essential elements such as:

    1  App name

    2  Short description

    3  Full description

    4  App icon

    5  Screenshots

    6  Feature graphic

    7  Video

    Each custom store listing can be tailored in all supported Play Store languages, allowing marketers to create specialised versions of their store listings for different audience segments. With the ability to create up to 50 custom store listings, developers have significant flexibility to precisely target users with specific offers and value propositions that resonate with their diverse audience base.

    Furthermore, Google is developing an AI-powered description generator specifically for custom store listings. This innovative feature will assist developers in drafting custom store listings by generating text based on the description provided in the default listing.
    Expanding customisation choices

    This unparalleled level of customisation enables developers to tailor their app’s store listing to resonate with different user demographics, ensuring maximum appeal and engagement. By adjusting elements such as the app name, descriptions, icons, and images, developers can craft a compelling narrative that speaks directly to the interests and preferences of their target audience. Furthermore, modifying feature graphics and videos allows developers to showcase the app’s unique selling points and key features, further enhancing its attractiveness to potential users.
    Targeted reach:

    With the help of country-specific custom store listings, app developers can modify their listings in the app store to better suit the tastes and needs of customers in particular nations or areas. Developers can improve relevancy and audience engagement by customising components like discounts, promotions, and featured content. To ensure that the material reflects local tastes, a streaming app might, for instance, present various movies or series to users in different Latin American nations.

    This degree of personalisation raises the possibility of app downloads and engagement across a variety of geographical areas and enhanced user experience. Developers may successfully engage and resonate with their audience on a localised level by utilising country-specific custom store listings, which will eventually drive app success and growth.
    Innovative targeting:

    Custom store listings can be made by installing state-target pre-registered users who anticipate the app’s launch in their area. This integration enhances conversion rates by ensuring users see listings tailored to their interests and needs. By linking ads to CSLs, developers can optimise their marketing efforts, potentially reducing the cost per install (CPI) and maximising return on investment.

    This targeted advertising strategy aligns with Google’s aim to enhance the user experience by delivering relevant content to users based on their interests and behaviours. Overall, custom store listings by install state and Google Ads campaigns present innovative opportunities for developers to reach their audience effectively and drive app downloads.
    Maximising efficiency:

    To maximise the efficiency of CSLs, developers should prioritise segments in their user base that engage the least with the default store listing messaging. Clear goals should be established for each custom store listing, ensuring measurable outcomes. Running A/B tests using Google Play Experiments is essential for iterating on creatives and text metadata to enhance conversion rates. Moreover, tailoring messages to specific countries or regions can significantly improve relevance and engagement.
    Wrapping up:

    Google Play custom store listings offer developers a powerful tool to enhance app visibility, engagement, and conversion rates. By leveraging the customisation options and innovative targeting features CSLs provide, developers can effectively reach and resonate with their target audience segments. As the app landscape evolves, embracing CSLs early and testing various combinations of a segment, CSL type, and messaging is crucial for app growth and success.

    The article has been authored by AdCounty Media chief strategy officer Kumar Saurav.

  • Cerebras selects Qualcomm to deliver unprecedented performance in AI inference

    Cerebras selects Qualcomm to deliver unprecedented performance in AI inference

    Mumbai: Cerebras Systems, a pioneer in accelerating generative artificial intelligence (AI), has announced the company’s plans to deliver groundbreaking performance and value for production artificial intelligence (AI). By using Cerebras’ industry-leading CS-3 AI accelerators for training with the AI 100 Ultra, a product of Qualcomm Technologies, Inc., for inference, production grade deployments can realize up to a 10x price-performance improvement.

    “These joint efforts are aimed at ushering in a new era of high-performance low-cost inference and the timing couldn’t be better. Our customers are focused on training the highest quality state-of-the-art models that won’t break the bank at time of inference,” said Andrew Feldman, CEO and co-founder of Cerebras. “Utilizing the AI 100 Ultra from Qualcomm Technologies, we can radically reduce the cost of inference – without sacrificing model quality — leading to the most efficient deployments available today.”

    Leveraging the latest cutting-edge ML techniques and world-class AI expertise, Cerebras will work with Qualcomm Technologies’ AI 100 Ultra to speed up AI inference. Some of the advanced techniques to be used are as follows:

    ●    Unstructured Sparsity: Cerebras and Qualcomm Technologies solutions can perform training and inference using unstructured, dynamic sparsity – a hardware accelerated AI technique that dramatically improves performance efficiency. For example, a Llama 13B model trained on Cerebras hardware with 85% sparsity trains 3-4x faster and using AI 100 Ultra inference generates tokens with a 2-3x higher throughput.

    ●    Speculative Decoding: this advanced AI technique marries the high throughput of a small LLM with the accuracy of a large LLM. The Cerebras Software Platform can automatically train and generate both models, which are seamlessly ingested via the Qualcomm® AI Stack, a product of Qualcomm Technologies. The resulting model can output tokens at up to 2x the throughput with uncompromised accuracy.

    ●    Efficient MX6 inference: The AI 100 Ultra supports MX6, an industry standard micro-exponent format that performs high accuracy inference using half the memory footprint and twice the throughput of FP16.

    ●    NAS service from Cerebras: Using Network Architecture Search for targeted use cases the Cerebras platform can deliver models that are optimized for the Qualcomm AI architecture leading to up to 2x higher inference performance.

    A combination of these and other advanced techniques are designed to allow the Cerebras and Qualcomm Technologies solutions to deliver an order of magnitude performance improvement while enabling it at model release, resulting in inference-ready models that can be deployed on Qualcomm cloud instances anywhere.

    “The combination of Cerebras’ AI training solution with the AI 100 Ultra helps deliver industry leading perf/TCO$ for AI Inference, as well as optimized and deployment-ready AI models to customers helping reduce time to deployment and time to RoI,” said Qualcomm Technologies, Inc VP – Cloud Computing Rashid Attar.

    By training on Cerebras, customers can now unlock massive performance and cost advantages with inference-aware training. Models trained on Cerebras are optimized to run inference on the AI 100 Ultra leading to friction-free deployments.  

    “AI has become a key part of pharmaceutical research and development, and the cost of operating models is a critical consideration in the research budget,” said GlaxoSmithKline head & senior VP Kim Branson. “Techniques like sparsity and speculative decoding that make inference faster while lowering operating costs are critical: this allows everyone to integrate and experiment with AI.”

  • Cerebras Systems unveils world’s fastest AI chip with four trillion transistors

    Cerebras Systems unveils world’s fastest AI chip with four trillion transistors

    Mumbai:  Cerebras Systems, the pioneer in accelerating generative AI, has doubled down on its existing world record of fastest AI chip with the introduction of the Wafer Scale Engine 3. The WSE-3 delivers twice the performance of the previous record-holder, the Cerebras WSE-2, at the same power draw and for the same price. Purpose built for training the industry’s largest AI models, the 5nm-based, four trillion transistor WSE-3 powers the Cerebras CS-3 AI supercomputer, delivering 125 petaflops of peak AI performance through 900,000 AI optimized compute cores.

    Key Specs:

    ●    4 trillion transistors

    ●    900,000 AI cores

    ●    125 petaflops of peak AI performance

    ●    44GB on-chip SRAM

    ●    5nm TSMC process

    ●    External memory: 1.5TB, 12TB, or 1.2PB

    ●    Trains AI models up to 24 trillion parameters

    ●    Cluster size of up to 2048 CS-3 systems

    With a huge memory system of up to 1.2 petabytes, the CS-3 is designed to train next generation frontier models 10x larger than GPT-4 and Gemini. 24 trillion parameter models can be stored in a single logical memory space without partitioning or refactoring, dramatically simplifying training workflow and accelerating developer productivity. Training a one-trillion parameter model on the CS-3 is as straightforward as training a one billion parameter model on GPUs.

    The CS-3 is built for both enterprise and hyperscale needs. Compact four system configurations can fine tune 70B models in a day while at full scale using 2048 systems, Llama 70B can be trained from scratch in a single day – an unprecedented feat for generative AI.

    The latest Cerebras Software Framework provides native support for PyTorch 2.0 and the latest AI models and techniques such as multi-modal models, vision transformers, mixture of experts, and diffusion. Cerebras remains the only platform that provides native hardware acceleration for dynamic and unstructured sparsity, speeding up training by up to 8x.

    “When we started on this journey eight years ago, everyone said wafer-scale processors were a pipe dream. We could not be more proud to be introducing the third-generation of our groundbreaking water scale AI chip,” said Andrew Feldman, CEO and co-founder of Cerebras.

    “WSE-3 is the fastest AI chip in the world, purpose-built for the latest cutting-edge AI work, from mixture of experts to 24 trillion parameter models. We are thrilled for bring WSE-3 and CS-3 to market to help solve today’s biggest AI challenges.”

    Superior Power Efficiency and Software Simplicity

    With every component optimized for AI work, CS-3 delivers more compute performance at less space and less power than any other system. While GPUs power consumption is doubling generation to generation, the CS-3 doubles performance but stays within the same power envelope. the CS-3 offers superior ease of use, requiring 97% less code than GPUs for LLMs and the ability to train models ranging from 1B to 24T parameters in purely data parallel mode. A standard implementation of a GPT-3 sized model required just 565 lines of code on Cerebras – an industry record.

    Industry Partnerships and Customer Momentum

    Cerebras already has a sizeable backlog of orders for CS-3 across enterprise, government and international clouds.

    “As a long-time partner of Cerebras, we are excited to see what’s possible with the evolution of wafer-scale engineering. CS-3 and the supercomputers based on this architecture are powering novel scale systems that allow us to explore the limits of frontier AI and science,” said Rick Stevens, Argonne National Laboratory Associate Laboratory Director for Computing, Environment and Life Sciences.  “The audacity of what Cerebras is doing matches our ambition, and it matches how we think about the future.”

    “As part of our multi-year strategic collaboration with Cerebras to develop AI models that improve patient outcomes and diagnoses, we are excited to see advancements being made on the technology capabilities to enhance our efforts,” said Dr. Matthew Callstrom, M.D., Mayo Clinic’s medical director for strategy and chair of radiology.

    The CS-3 will also play an important role in the pioneering strategic partnership between Cerebras and G42. The Cerebras and G42 partnership has already delivered 8 exaFLOPs of AI supercomputer performance via Condor Galaxy 1 (CG-1) and Condor Galaxy 2 (CG-2). Both CG-1 and CG-2, deployed in California, are among the largest AI supercomputers in the world.

    Today, Cerebras and G42 announced that Condor Galaxy 3 is under construction. Condor Galaxy 3 will be built with 64 CS-3 systems, producing 8 exaFLOPs of AI compute, one of the largest AI supercomputers in the world. Condor Galaxy 3 is the third installation in the Condor Galaxy network. The Cerebras G42 strategic partnership is set to deliver tens of exaFLOPs of AI compute. Condor Galaxy has trained some of the industry’s leading open-source models, including Jais-30B, Med42, Crystal-Coder-7B and BTLM-3B-8K.

    “Our strategic partnership with Cerebras has been instrumental in propelling innovation at G42, and will contribute to the acceleration of the AI revolution on a global scale,” said Kiril Evtimov, Group CTO of G42.  “Condor Galaxy 3, our next AI supercomputer boasting 8 exaFLOPs, is currently under construction and will soon bring our system’s total production of AI compute to 16 exaFLOPs.”

  • Cerebras and G42 Break Ground on Condor Galaxy 3, an 8 exaFLOPs AI Supercomputer

    Cerebras and G42 Break Ground on Condor Galaxy 3, an 8 exaFLOPs AI Supercomputer

    Mumbai– Cerebras Systems, the pioneer in accelerating generative AI, and G42, the Abu Dhabi-based leading technology holding group, today announced the build of Condor Galaxy 3 (CG-3), the third cluster of their constellation of AI supercomputers, the Condor Galaxy. Featuring 64 of Cerebras’ newly announced CS-3 systems – all powered by the industry’s fastest AI chip, the Wafer-Scale Engine 3 (WSE-3) – Condor Galaxy 3 will deliver 8 exaFLOPs of AI with 58 million AI-optimized cores.

    The Cerebras and G42 strategic partnership already delivered 8 exaFLOPs of AI supercomputing performance via Condor Galaxy 1 and Condor Galaxy 2, each amongst the largest AI supercomputers in the world. Located in Dallas, Texas, Condor Galaxy 3 brings the current total of the Condor Galaxy network to 16 exaFLOPs.  

    “With Condor Galaxy 3, we continue to achieve our joint vision of transforming the worldwide inventory of AI compute through the development of the world’s largest and fastest AI supercomputers,” said Kiril Evtimov, Group CTO of G42. “The existing Condor Galaxy network has trained some of the leading open-source models in the industry, with tens of thousands of downloads. By doubling the capacity to 16 exaFLOPs, we look forward to seeing the next wave of innovation Condor Galaxy supercomputers can enable.”

    At the heart of Condor Galaxy 3 are 64 Cerebras CS-3 Systems. Each CS-3 is powered by the new 4 trillion transistor, 900,000 AI core WSE-3. Manufactured at TSMC at the 5-nanometer node, the WSE-3 delivers twice the performance at the same power and for the same price as the previous generation part. Purpose built for training the industry’s largest AI models, WSE-3 delivers an astounding 125 petaflops of peak AI performance per chip.

    “We are proud that our newly announced CS-3 systems will play a critical role in our pioneering strategic partnership with G42,” said Andrew Feldman, CEO and co-founder of Cerebras. “Condor Galaxy 3 and the follow-on supercomputers, will together deliver tens of exaflops of AI compute This marks a significant milestone in AI computing, providing unparalleled processing power and efficiency.”

    Condor Galaxy has trained state-of-the art industry leading generative AI models, including Jais-30B, Med42, Crystal-Coder-7B and BTLM-3B-8K. Jais 13B and Jais30B are the best bilingual Arabic models in the world, now available on Azure Cloud. BTLM-3B-8K is the number one leading 3B model on HuggingFace, offering 7B parameter performance in a light 3B parameter model for inference. Med42, developed with M42 and Core42, is a leading clinical LLM, trained on Condor Galaxy 1 in a weekend and surpassing MedPaLM on performance and accuracy. 

  • Greenpanel introduces a one-of-its-kind Greenpanel Mitr app

    Greenpanel introduces a one-of-its-kind Greenpanel Mitr app

    Mumbai: Greenpanel, a wood panel manufacturer, has announced the launch of its upcoming one-of-its-kind application, Greenpanel Mitr. It is a part of the brand’s loyalty program for contractors and carpenters, and the first launch event happened in Delhi on 7 March’24, which saw more than 200 carpenters in attendance. Available on Google Play Store and iOS app store and, the Greenpanel Mitr app is a strategic move by the brand to recognise the carpenter and contractor communities for their concerted efforts and unwavering commitment to work.

    The new age application helps the brand to engage and interact better with their strong network of influencers (carpenters and contractors) and turn them into brand loyalists. Additionally, the application will contribute to increasing Greenpanel’s awareness in the carpenter and contractor ecosystem and persuade them to become its trusted partners.

    After downloading the Greenpanel Mitr app, carpenters and contractors will have to sign up and register themselves on the app. After undergoing the verification process, they would be able to scan QR code from the Greenpanel board that they have bought. After this, they will receive allocated points in their wallets, which can be redeemed for direct cashback in their bank accounts or for a host of rewards like mobile phone, TV, bike, scooty etc.

    MDF Business president Sunil Singh said, “We value the carpenter and contractor fraternity for their unwavering support and trust in us. The Greenpanel Mitr app is dedicated to them for their commitment to their work and being a significant part of Greenpanel’s growth journey. “

    Plywood Business senior VP Shital Gupta said, “Greenpanel Mitr is dedicated to our unsung heroes – carpenters and contractors. Their contributions often go unnoticed and unrewarded. With the app, they will not only be recognized for their contribution but will also provide our brand a platform to stay connected with our valuable partners “

    Greenpanel VP & head marketing Arvind Joshi said, “Greenpanel Mitr is a testament to our commitment to innovation. It stands strong as a symbol of our dedication to supporting the carpenter and contractor communities, and will also act as a medium for us to reach out to them with updates around our upcoming campaigns, schemes, product launches etc.“

    Accessible to carpenters and contactors across India, the app will be available in Hindi, English, Tamil, Telugu, Kannada and Malayalam. Greenpanel Mitr will cater to the MDF, prelaminated MDF, and plywood categories. Greenpanel has also set up a dedicated toll-free number: 1800-202-9408 for the contractor and carpenters to address their queries, which is operational six days a week from 9 am – 6 pm (closed on Wednesday).

    To promote the app launch, the brand has conceptualized a comprehensive marketing campaign, including launch events across India to ensure widespread awareness and adoption of the Greenpanel Mitr app.

    The app will also be promoted through digital campaigns, WhatsApp and email marketing as well as on-ground presence at dealer counters through POSM.

  • India is glancing: Over 235 million active users explore trending content and experiences on their Glance Smart Lock Screens  

    India is glancing: Over 235 million active users explore trending content and experiences on their Glance Smart Lock Screens  

    Mumbai: Glance, one of the world’s leading Smart Lock Screen platforms, has released the Glance Smart Lock Screen Trends Report India 2024, which highlights a significant shift in user engagement with digital content. The report finds that rise of ‘glancing’ has emerged as a phenomenon for discovering personalized content and experiences on Smart Lock Screen. This trend, observed among 235 million active users on the platform, offers a fresh approach to content consumption compared to traditional app-based browsing. It effectively tackles issues such as information overload, irrelevant content, and app fatigue.

    Since its inception in 2019, Glance has revolutionised content discovery for hundreds of millions of users, by providing personalised content on their smart lock screen. The report highlights that users across the board are increasingly turning to their Glance Smart Lock Screen to get LIVE updates of major premium events, for which television used to be a preferred medium not long ago. For instance, from IPL and Cricket World Cup to FIFA WC Qualifiers, Men’s Kabaddi and Women’s cricket, Glance Smart Lock Screen provided real-time updates to millions of sports lovers through 2023. During IPL and Cricket World Cup alone, the live score widget provided on the Glance Lock Screen attracted an impressive 3.5 million daily active users (DAUs). Similarly, Glance also presented exclusive content and LIVE shows on the iconic reality TV show, Bigg Boss Season 17, generating 6 billion glances throughout the season.  

    The report highlights another compelling trend, which is the active pursuit and engagement of users with content in their preferred languages. Content served in regional languages received nearly 550 million ‘glances’ from users on a daily basis. Notably, among the top 25 content pieces in the last year, 10 were regionally centered on subjects like news, movies, and local topics. Users tapped into regional language content almost twice as much as English content, underscoring the growing demand for personalized linguistic experiences.  

     Regarding user consumption, the top three content categories were national news, sports, and entertainment, accounting for 19%, 18%, and 16% respectively. National events like G20 and Chandrayaan served 4 billion and 2 billion glances respectively, emphasizing that the country’s advancement on the global stage generates great enthusiasm among Indian users.  

    The report found that 55% of the users who accessed content on their mobile lock screens were from tier-1 cities while tier-II and III cities are also fast catching up with 45% share. In terms of demographics, ‘glancing’ as a phenomenon has spread to different age groups though it’s heavily tilted towards users in the age group of 24 and below with a share of 47%. In terms of gender, male population are more inclined to discover and consume content on their Smart Lock Screens than female, with a ratio of 61:39, the report found.  

     Glance CMO Bikash Chowdhury said, “With over 235 million Indians engaging with content and internet experiences through their Smart Lock Screens, Glance is uniquely positioned to understand the pulse of the users across the nation. Our Glance Smart Lock Screen Trends Report India 2024 captures these distinctive user habits, throwing light on this dynamic space and showcasing how Glance enriches every moment of their lives. As we progress, we remain dedicated to delivering intuitive experiences that align with our users’ discernment, intelligence, and foresight, ultimately enhancing the broader ecosystem.”  

    Glance empowers the entire ecosystem including advertisers, brands, and developers, by providing them with a user-friendly, relevant, and premium Lock Screen surface. This offers them a unique opportunity to enhance consumer engagement on devices through innovative experiences. These experiences not only promote content consumption but also encourage active participation, enabling users to explore new destinations via Glance. Over the past year, Glance has collaborated with more than 300 advertisers, brands, and developers, facilitating connections with their audiences nationwide.  

    InMobi Group chief business officer Vasuta Agarwal said, “With India’s shift to a mobile-first market, consumer interaction dynamics are rapidly evolving. Users seek seamless experiences, valuing instant access to information, services, and entertainment even before unlocking their smartphones. This transformation highlights the lock screen’s newfound significance as a dynamic platform for brands and advertisers to engage meaningfully with consumers.”

    With over 80% surge in content consumption, navigating in today’s information heavy world becomes a daunting task. The typical smartphone experience involves switching between countless apps, resulting in user fatigue and a staggering 75% drop off within the first day for most apps. Glance, an AI-driven platform, aims to change this landscape. Operating directly on Android lock screens across 20+ content categories (such as news, sports, instant games, entertainment, fashion, and more), Glance offers easy, relevant, premium content and experiences on Smart Lock Screens. Glance achieves this without users needing to unlock their phones or download multiple apps or spend time searching for content.  

     Last year, Glance made its debut in Japan, and the platform is now expanding its presence to other regions globally.  

    *glances – number of times the Glance card was seen 

  • Omnicom and Women in Tech India join forces to advance DEI in STEAM

    Omnicom and Women in Tech India join forces to advance DEI in STEAM

    Mumbai: Omnicom India supported the launch of the India chapter of Women in Tech Global. Women In Tech Global is an NGO headquartered in Paris and committed to actively promoting women’s & girl’s empowerment in STEAM (science, technology, engineering, arts, and mathematics). The India Chapter spearheaded by Radhika Iyengar of Credera, a global, boutique technology & consulting firm, aims to empower women & girls through impactful programs, opportunities, and business-building resources in new and emerging technologies as well as in leadership building. WIT Global is designed to connect and empower women talent through a global network spanning six continents, 50 chapters and 9,000 plus members.

    The India chapter was officially launched on 8 March 2024, International Women’s Day, at the French Embassy in New Delhi, under the patronage of Thierry Mathou, French Ambassador to India. The event also welcomed policymakers from the Government of India, DEI leaders from prominent corporations, NGOs and The Omnicom Group of agencies in India, including DDB Mudra Group, Annalect India, Credera have extended support to the initiative.

    WIT Global country director – India Radhika Iyengar shared her thoughts, “The Women In Tech India team is simply overwhelmed by the traction the chapter has gained in a short span. Having soft launched just a few months back, we have grown from three to 500 plus since November 2023. The launch of the India Chapter marks a pivotal moment in the collective effort of Women in Tech Global, towards empowering 5 million women and girls in STEAM by 2030, while also tailoring our local activation outreach and programs to address India pertinent issues. The high dropout rate of girls in STEAM careers, the Gender paradox in India – are all alarming. We know the problem but also see that Global partnerships have helped evolve mediums that can foster women in STEM careers. Pursuing this path, we would want girls and women to traverse the path in Tech, be it in academia, in careers and to decision-making roles, in more empowering yet simpler ways and make their journeys more enriching & enjoyable.”

    DDB Mudra Group head – DEI Vanaja Pillai said, “The Women in Tech India chapter can be a pivotal initiative towards a more inclusive and innovative tech ecosystem. By championing diversity, we not only empower women but also enrich the industry with varied perspectives. The future of technology depends on our collective commitment to breaking barriers and fostering an environment where talent knows no gender. Together, let’s inspire and shape the future of tech in India.”

    French ambassador to India Thierry Mathou also added, “France is strongly committed to promoting women in science. In our international relations, we advance gender equality through our feminist foreign policy, which is translated into action in our bilateral cooperation with India. I would like to cite two instances:  the “Women in Science” programme led by our Indo-French Centre for the Promotion of Advanced Research (IFCPAR/CEFIPRA), and the targeted network initiative of the French Development Agency (AFD), GroW – Greening of Finance by Women, which aims to empower women in India by facilitating their access to the Indian financial system. I am therefore delighted that the Paris-based association, Women in Tech, is launching its actions in India. They can count on our full support.”

  • Chalo’s new campaign highlights bus travel transformation

    Chalo’s new campaign highlights bus travel transformation

    Mumbai: A transport technology company makes everyday bus travel more reliable, convenient, and seamless for millions of Indians. Their new campaign called #HarSafarKaDigitalHumsafar, conceptualised and created by the Goa-based consulting and communications company, Gravity Integrated, features two films inspired by real consumer stories highlighting how its technology is impacting everyday bus travel.

    Both videos feature how Chalo App’s real-time tracking feature empowers commuters to plan their journeys effectively, reducing waiting times and ensuring a seamless travel experience. It enables individuals to coordinate their schedules more effectively, ensuring they arrive at their destinations on time. Whether it’s a son who ensures that he reaches on time to pick up his mother or a teenage girl reassuring her father about the arrival of the bus, the real-time tracking feature offers peace of mind and convenience.

    “Millions of people use buses every day in India to earn their livelihoods, meet families, and go to school, college, and tuition. Chalo’s technology is not only making it so much easier to travel by bus but is also creating a massive social impact on cities and communities. This campaign resonates with Chalo’s commitment to making bus travel better for everyone. With live bus tracking, Chalo continues to set new standards in the realm of urban transportation, making journeys more efficient and stress-free. Chalo head of marketing Kartick Krishnamurthy.

    “Buses are the lifelines of most cities and towns in India. They help decongest traffic, help create economic opportunities for people who don’t have personal transport and help families stay in touch. Chalo’s technology is powering these buses and making travel better for everyone. We wanted to tell the human side of the technology story taking inspiration from real life examples. Along with these films, we are rolling out a 360-degree campaign that helps narrate Chalo’s story to not just consumers but also to government bodies, mobility influencers and the media at large”. –  Gravity Integrated founder & CEO  Prashanth Challapalli.

    Chalo currently has operations in over 50 cities across India and five international cities. The Chalo App allows users to track buses in real time – they know exactly where their bus is and when it will reach the bus stop. This makes it easier for passengers to plan their journeys and avoid unnecessary delays. In Mumbai, which is one of the largest markets where Chalo is present, over 45 per cent of daily bus travellers use the Chalo app – a testament to its usefulness in improving daily travel.

  • IAMAI condemns removal of apps and urges Google to reinstate delisted apps

    IAMAI condemns removal of apps and urges Google to reinstate delisted apps

    Mumbai: IAMAI condemns removal of apps and urges Google to reinstate delisted apps.

    IAMAI has strongly condemned the removal of some of the most prominent consumer digital companies’ apps from the Play Store, including those of Bharatmatrimony, Info Edge, Shaadi.com, and TrulyMadly and IAMAI urges Google to reinstate the delisted apps.  

    The association’s governing council has in a statement called the delisting of apps unfair and disproportionate. The association urges Google to urgently reinstate the delisted apps and engage in consultations with the industry body or member companies to find mutually agreeable solutions till the matter is subjudice.